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Annual Review 2004 ‘Blue Danube’, Life ‘Between War and Peace’, Life Contents

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Annual Review 2004 ‘Blue Danube’, Life ‘Between War and Peace’, Life Contents PICTURE IT Television for the Environment Annual Review 2004 ‘Blue Danube’, Life ‘Between War and Peace’, Life contents 02 From the chair 04 Executive director’s report 06 Earth Report wins international acclaim 08 Life visits the world and investigates the millennium development goals 10 Hands On gives the low-down on real ‘Holding Our Ground’, Life ‘Balancing Acts’, Life ‘Living With the Sea’, heroes taking practical action microMACRO 12 A global reach: TVE’s broadcasting and distribution in 2004 14 TVE partners span the global/local divide 16 Boosting capacity with television professionals from Albania to Zimbabwe 17 Reel to Real: women tell the stories of women worldwide 18 A new strategy for commissions ‘Revolution!’, microMACRO ‘Slum Futures’, Life 20 Finance 22 Lady Glenarthur reports on the Friends of TVE 23 TVE international 24 TVE partners 25 TVE trustees 25 Contact us ‘This Hard Ground’, Life ‘Crossing the Divide’, Earth Report Front cover: A vegetable market submerged by floods in Dhaka. Flooding in Bangladesh in 2004 killed several hundred people and made millions homeless. Credit: GMB Akash/Panos Pictures Back cover: A nomadic Mongolian family watches a video on television at night outside their ger. Credit: Adrian Arbib/Corbis ‘Old Growth and Gorillas’, ‘Warming Up in Mongolia’, Earth Report Life from the chair TVE chair and co-founder Richard Creasey spells out why TVE’s job is to create a paradigm shift I remember having to shout, 21 years ago, to a packed We are heartened by the invaluable support of BBC hall of TV executives, print journalists, environmentalists World; we are encouraged that doors are opening to and television producers, all assembled for the launch other international broadcasting giants; excited about of TVE. The loudspeaker system had broken down and, how well our programmes are received by local as a founder of TVE, I needed to be heard. I shouted to broadcasters throughout the world; and enthusiastic them that I wished there was no need for such an about the opportunities created by new media. organisation; I wished that we lived in a sustainable, pollution-free, poverty-free world. But while there was My glass is always half full. So, in my view, TVE can be a need, I said, TVE would exist. even more ambitious. Its job is no less than helping to create a paradigm shift in our approach to sustaining www.tve.org More than two decades on, that same organisation – civilised life on earth. which began with an old typewriter and one part-time member of staff in a basement office in Charlotte Street, I was asked recently if I truly thought this shift was central London – is one of the world’s foremost producers achievable. ‘Of course it is,’ I replied, ‘there’s no of environmental and development programming. TVE alternative.’ Indeed, if you’re reading this annual review, has become an important media catalyst, working with you are one of a growing number of people who believe colleagues from around the world to produce, translate this, too. I invite you to read on. The glass really is and distribute programmes reaching hundreds of half full. millions of television viewers each week. And it is still tackling the issues that are now, more than ever, at the top of the political agenda: climate change, human rights, world trade, international aid, governance and debt. 2 TVE Annual Review 2004 TVE Annual Review 2004 3 executive director’s report Cheryl Campbell highlights the paradoxes that make TVE unique A charity that produces television? An NGO that puts And that’s our remit: to ensure that information about Our two major series, Earth Report, including Hands On, In 2004, the trustees endorsed a new structure to enable both sides of an argument? A tiny organisation that fills environment and development issues continues to flow and Life, aired on BBC World throughout 2004, with five TVE to respond to demands for a greater international more than 300 hours of television airtime a year – and freely. Our aim is to trigger informed debate in every part transmissions over the course of most weeks, reaching presence. This decision will allow us to ensure that all reaches well over 300 million homes most weeks? of society – from the executive sitting in a hotel room in 115 million homes and a million hotel rooms worldwide. expansion of the TVE ‘family’ is rooted in local expertise Brussels or Asunción, to the villager in a remote mountain – an essential ingredient in successful national Unusual, yes. Unique, certainly. Necessary, without community who relies on our Lesotho partner to arrive in But the audience for these programmes was even larger television. At the same time, in the 21st century, we a doubt. a van loaded with videos, a monitor and a generator. than that. In 2004, our partners in 41 countries struck must be able to work as a global organisation. deals with their national and regional broadcasters, Because every minute of the 300 hours of TVE films The bigger picture versioned TVE programmes into dozens of languages, The power of television to reach hearts and minds – and broadcast in 2004 tackled some of the most critical TVE started life with just one member of staff – its first and took TVE films to show in villages and at film to bring about change – is now beyond dispute. This year, questions we face today. What’s happening to the global director, Robert Lamb. Today, Robert is series editor of festivals. In China alone, our programmes were broadcast as in 2004, TVE intends to use that power to shine a light environment? Do we want a world where the gap TVE’s long-running weekly environmental programme, to 200 million households, bringing the total of our on the critical problems that face us: the environment, between the rich and poor grows ever wider? How can Earth Report, and we are producing some of the world’s weekly reach to well over 300 million. sustainable development and social justice. we create development that benefits everyone equally – leading environmental programming. without destroying our planet? Popular programming Picture captions (clockwise from top left) Our series Life, under the direction of Jenny Richards, At our 2003 annual general meeting, TVE’s trustees • ‘Live Nature’, microMACRO TVE was launched by a handful of television journalists offers powerful, moving programmes on development. In endorsed a realistic level of investment to allow us to • ‘Slum Futures’, Life in 1984, with the support of the United Nations 2004 Life examined the challenges of the millennium develop new concepts and programme ideas. In 2004, • ‘Revolution!’, microMACRO Environment Programme (UNEP), WWF and the UK development goals. as part of this strategy, we appointed Brenda Kelly to the • ‘Between War and Peace’, Life • ‘Fisherman’s Blues’, Earth Report broadcaster, ATV, soon to become Central Television. new post of executive producer. Her brief is to develop Its rationale was set out by Dr Mostafa Tolba, then TVE offices and many of our partners around the world popular programme ideas that will attract commissions executive director of UNEP. He wrote: ‘I have known of make and produce unique and insightful films, some from mainstream TV channels in Europe and the US. no effective environmental action that was not preceded broadcast as part of Earth Report and Life. We are also by public pressure, which is generated in turn by the free making films for broadcasters and outlets including the flow of accurate information.’ BBC’s current affairs programme Newsnight and UN agencies. 4 TVE Annual Review 2004 TVE Annual Review 2004 5 Earth Report: broadcast to more than 300 million homes worldwide bushmeat crisis, overfishing, climate change and ‘Earth Report not illegal logging. In Brazil, scientists and fishing only shocked and communities challenged a mining company to reduce entertained, but brought its emissions, as shown in our story about river about real change’ pollution, ‘Fisherman’s Blues’. Zayed International Prize jury Robert Lamb, Earth Report series editor, stepped down as TVE’s executive director in 2003, after nearly 20 years, but has kept his crucial role in Earth Report and maintained its unique global standing. ‘Earth Report has remained embedded in BBC TVE’s Earth Report, the longest-running environmental schedules for much the same reason it has stayed series on global television, entered 2004 with praise embedded in UNEP – it is a balanced and accurate from the jury that awarded the BBC the Zayed visual journal of record,’ says Eric Falt, UNEP’s director International Prize for the Environment. The jury singled of communications and a TVE trustee. out Earth Report as a highlight of the BBC’s coverage of the environment, commenting that the series had ‘not Entering the debate only shocked and entertained but brought about real ‘Today, Earth Report is coming to you from the British change in inspiring businesses, NGOs and governments Houses of Parliament,’ the BBC’s Anita McNaught to adopt more environmentally friendly policies.’ reports in a piece to camera. She was presenting ‘Old Growth and Gorillas’, featuring a debate between For 50 weeks of the year, Earth Report engaged environmentalists and timber industry representatives – millions of viewers in the debate about the shape and the latest of more than 20 Earth Report programmes on future of our planet. Through BBC World, we reached the causes of deforestation. 115 million households five times a week. This year’s . a 38 new programmes were also distributed by national Like ‘Old Growth and Gorillas’, some Earth Reports in i s s channels including BBC News 24 and BBC1. 2004 covered long-standing issues; others were simply u R , impossible to categorise.
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