Annual Review 2004 ‘Blue Danube’, Life ‘Between War and Peace’, Life Contents

PICTURE IT Television for the Environment Annual Review 2004 ‘Blue Danube’, Life ‘Between War and Peace’, Life contents

02 From the chair 04 Executive director’s report 06 Earth Report wins international acclaim 08 Life visits the world and investigates the millennium development goals

10 Hands On gives the low-down on real ‘Holding Our Ground’, Life ‘Balancing Acts’, Life ‘Living With the Sea’, heroes taking practical action microMACRO 12 A global reach: TVE’s broadcasting and distribution in 2004 14 TVE partners span the global/local divide 16 Boosting capacity with television professionals from Albania to Zimbabwe 17 Reel to Real: women tell the stories of women worldwide 18 A new strategy for commissions ‘Revolution!’, microMACRO ‘Slum Futures’, Life 20 Finance 22 Lady Glenarthur reports on the Friends of TVE 23 TVE international 24 TVE partners 25 TVE trustees 25 Contact us

‘This Hard Ground’, Life ‘Crossing the Divide’, Earth Report

Front cover: A vegetable market submerged by floods in Dhaka. Flooding in Bangladesh in 2004 killed several hundred people and made millions homeless. Credit: GMB Akash/Panos Pictures Back cover: A nomadic Mongolian family watches a video on television at night outside their ger. Credit: Adrian Arbib/Corbis ‘Old Growth and Gorillas’, ‘Warming Up in Mongolia’, Earth Report Life from the chair

TVE chair and co-founder Richard Creasey spells out why TVE’s job is to create a paradigm shift

I remember having to shout, 21 years ago, to a packed We are heartened by the invaluable support of BBC hall of TV executives, print journalists, environmentalists World; we are encouraged that doors are opening to and television producers, all assembled for the launch other international broadcasting giants; excited about of TVE. The loudspeaker system had broken down and, how well our programmes are received by local as a founder of TVE, I needed to be heard. I shouted to broadcasters throughout the world; and enthusiastic them that I wished there was no need for such an about the opportunities created by new media. organisation; I wished that we lived in a sustainable, pollution-free, poverty-free world. But while there was My glass is always half full. So, in my view, TVE can be a need, I said, TVE would exist. even more ambitious. Its job is no less than helping to create a paradigm shift in our approach to sustaining www.tve.org More than two decades on, that same organisation – civilised life on earth. which began with an old typewriter and one part-time member of staff in a basement office in Charlotte Street, I was asked recently if I truly thought this shift was central London – is one of the world’s foremost producers achievable. ‘Of course it is,’ I replied, ‘there’s no of environmental and development programming. TVE alternative.’ Indeed, if you’re reading this annual review, has become an important media catalyst, working with you are one of a growing number of people who believe colleagues from around the world to produce, translate this, too. I invite you to read on. The glass really is and distribute programmes reaching hundreds of half full. millions of television viewers each week. And it is still tackling the issues that are now, more than ever, at the top of the political agenda: climate change, human rights, world trade, international aid, governance and debt.

2 TVE Annual Review 2004 TVE Annual Review 2004 3 executive director’s report

Cheryl Campbell highlights the paradoxes that make TVE unique

A charity that produces television? An NGO that puts And that’s our remit: to ensure that information about Our two major series, Earth Report, including Hands On, In 2004, the trustees endorsed a new structure to enable both sides of an argument? A tiny organisation that fills environment and development issues continues to flow and Life, aired on BBC World throughout 2004, with five TVE to respond to demands for a greater international more than 300 hours of television airtime a year – and freely. Our aim is to trigger informed debate in every part transmissions over the course of most weeks, reaching presence. This decision will allow us to ensure that all reaches well over 300 million homes most weeks? of society – from the executive sitting in a hotel room in 115 million homes and a million hotel rooms worldwide. expansion of the TVE ‘family’ is rooted in local expertise Brussels or Asunción, to the villager in a remote mountain – an essential ingredient in successful national Unusual, yes. Unique, certainly. Necessary, without community who relies on our Lesotho partner to arrive in But the audience for these programmes was even larger television. At the same time, in the 21st century, we a doubt. a van loaded with videos, a monitor and a generator. than that. In 2004, our partners in 41 countries struck must be able to work as a global organisation. deals with their national and regional broadcasters, Because every minute of the 300 hours of TVE films The bigger picture versioned TVE programmes into dozens of languages, The power of television to reach hearts and minds – and broadcast in 2004 tackled some of the most critical TVE started life with just one member of staff – its first and took TVE films to show in villages and at film to bring about change – is now beyond dispute. This year, questions we face today. What’s happening to the global director, Robert Lamb. Today, Robert is series editor of festivals. In China alone, our programmes were broadcast as in 2004, TVE intends to use that power to shine a light environment? Do we want a world where the gap TVE’s long-running weekly environmental programme, to 200 million households, bringing the total of our on the critical problems that face us: the environment, between the rich and poor grows ever wider? How can Earth Report, and we are producing some of the world’s weekly reach to well over 300 million. sustainable development and social justice. we create development that benefits everyone equally – leading environmental programming. without destroying our planet? Popular programming Picture captions (clockwise from top left) Our series Life, under the direction of Jenny Richards, At our 2003 annual general meeting, TVE’s trustees • ‘Live Nature’, microMACRO TVE was launched by a handful of television journalists offers powerful, moving programmes on development. In endorsed a realistic level of investment to allow us to • ‘Slum Futures’, Life in 1984, with the support of the United Nations 2004 Life examined the challenges of the millennium develop new concepts and programme ideas. In 2004, • ‘Revolution!’, microMACRO Environment Programme (UNEP), WWF and the UK development goals. as part of this strategy, we appointed Brenda Kelly to the • ‘Between War and Peace’, Life • ‘Fisherman’s Blues’, Earth Report broadcaster, ATV, soon to become Central Television. new post of executive producer. Her brief is to develop Its rationale was set out by Dr Mostafa Tolba, then TVE offices and many of our partners around the world popular programme ideas that will attract commissions executive director of UNEP. He wrote: ‘I have known of make and produce unique and insightful films, some from mainstream TV channels in Europe and the US. no effective environmental action that was not preceded broadcast as part of Earth Report and Life. We are also by public pressure, which is generated in turn by the free making films for broadcasters and outlets including the flow of accurate information.’ BBC’s current affairs programme Newsnight and UN agencies.

4 TVE Annual Review 2004 TVE Annual Review 2004 5 Earth Report: broadcast to more than 300 million homes worldwide

bushmeat crisis, overfishing, climate change and ‘Earth Report not illegal logging. In Brazil, scientists and fishing only shocked and communities challenged a mining company to reduce entertained, but brought its emissions, as shown in our story about river about real change’ pollution, ‘Fisherman’s Blues’. Zayed International Prize jury Robert Lamb, Earth Report series editor, stepped down as TVE’s executive director in 2003, after nearly 20 years, but has kept his crucial role in Earth Report and maintained its unique global standing. ‘Earth Report has remained embedded in BBC TVE’s Earth Report, the longest-running environmental schedules for much the same reason it has stayed series on global television, entered 2004 with praise embedded in UNEP – it is a balanced and accurate from the jury that awarded the BBC the Zayed visual journal of record,’ says Eric Falt, UNEP’s director International Prize for the Environment. The jury singled of communications and a TVE trustee. out Earth Report as a highlight of the BBC’s coverage of the environment, commenting that the series had ‘not Entering the debate only shocked and entertained but brought about real ‘Today, Earth Report is coming to you from the British change in inspiring businesses, NGOs and governments Houses of Parliament,’ the BBC’s Anita McNaught to adopt more environmentally friendly policies.’ reports in a piece to camera. She was presenting ‘Old Growth and Gorillas’, featuring a debate between For 50 weeks of the year, Earth Report engaged environmentalists and timber industry representatives – millions of viewers in the debate about the shape and the latest of more than 20 Earth Report programmes on future of our planet. Through BBC World, we reached the causes of deforestation. 115 million households five times a week. This year’s . a

38 new programmes were also distributed by national Like ‘Old Growth and Gorillas’, some Earth Reports in i s s

channels including BBC News 24 and BBC1. 2004 covered long-standing issues; others were simply u R ,

impossible to categorise. ‘Eggs on Coast’ told the k s l i

TVE partners worldwide sent Earth Report even further r extraordinary story of how the copper-based blood of a o – to viewers in tents in Mongolia, in community centres N n 250-million-year-old sea creature – the horseshoe crab – i y

in Lesotho and on long-distance buses in Nigeria. r o

has saved millions of lives. ‘Middle Earth Report’ used t c

In China, Earth Report was broadcast weekly to 200 a some of Peter Jackson’s Lord of the Rings footage in a f l e

million households. k

report on the New Zealand environment. ‘Abu Anouk’, c i n All this was possible because of the invaluable support produced by our associate in Italy, traced the rediscovery a m o

of the last surviving migratory bald ibis, a bird species r of UNEP and our other donors. f n

thought to have been extinct for almost a century. o i t u l A devastating picture l o

‘Earth Report is at its best when it is shining a light in p

We celebrated our 300th Earth Report with ‘Chico’s Dream’, e d i

corners darkened by graft and hypocrisy,’ says Robert x

a programme broadcast in 2003 and again in 2004, which o i Lamb. ‘Given time and funds, the series should be doing d r

revealed the devastating impact of soya cultivation in the u h

more in that direction. Today’s global audience needs a p Brazilian Amazon. It was made by award-winning filmmaker l u S

green investigative series.’ / and TVE founder trustee Adrian Cowell, whose series ‘Decade s e r

Picture captions (clockwise from top left) u of Destruction’ laid down the marker for environmental t c i

• ‘Heaven is green,’ Kenya’s Wangari Maathai, winner of the P

programming. Twenty years on, in ‘Chico’s Dream’, we s g o

Nobel Prize and Goldman environment award, tells Earth n i n t a discovered that the forest is burning as fast as ever. l P u

Report in ‘Crossing the Divide’ / s r n e o • The Amazon burns in ‘Chico’s Dream’ n C Filming just before the tsunami struck the Indian Ocean d a a r

• Earth Report ident c B r

in December, we investigated how people can prevent i A d : • Rediscovering the bald ibis in Syria in ‘Abu Anouk’ i t e the worst effects of natural disasters. ‘Before the Tsunami’, i d H

• Crop spraying, ‘Chico’s Dream’ e : r t i parts one and two, were broadcast in January 2005. C • The BBC’s Anita McNaught reports in ‘Old Growth d e r

Other hard-hitting films exposed the extent of the and Gorillas’ C

6 TVE Annual Review 2004 TVE Annual Review 2004 7 Life joins the dots for the big picture

Life programmes set out to tell the stories of how Among the highlights for 2004 were: • ‘Listen to the Children’ captured the inspiring story ‘Interesting, shocking, different countries, communities and individuals are • Seven Life programmes investigating poverty reduction of children organising themselves in four south well-structured – responding to the challenges of globalisation, while initiatives – asking what works, what doesn’t and why. Asian countries, made with associate producers and beautifully filmed’ assessing the impact of those responses on international These included ‘The Real Leap Forward’, made by the from TVE partners, the Community Development efforts to create a fairer, more equitable world. Environmental Education Media Project, a TVE partner Library in Bangladesh, and the Nepal Forum of a viewer in Germany in China. It charted the progress of the breathtakingly Environmental Journalists. Halving global poverty by 2015 – the ultimate target of ambitious project to restore the degraded soils of the the eight millennium development goals (MDGs) endorsed vast Loess Plateau in western China. • ‘How Green Is My Valley’ explored the valleys of south by 189 countries in 2000 – was the overarching theme of Wales, an area with some of the worst health statistics the 2004 Life series. • Filmed in Bangladesh, ‘Staying Alive’ examined the in Europe. ‘Blue Danube’, a trip down western Europe’s MDG goal of cutting maternal mortality. It looked at longest river, weighed up the trade-off between The first programme, ‘The Millennium Goals: Dream or what it means for a family to lose a wife and mother – conservation and development. One small planet, six point four billion people. Join up Reality?’ set the agenda for the 26 that followed. These in a world where more than half a million women die the dots... it’s a big picture, life on earth. tackled the crippling problems of hunger, killer diseases needlessly each year from pregnancy or childbirth. ‘Life is the only series on global television dedicated to such as HIV/AIDS, lack of clean water, debt, corruption ‘Interesting, informative, shocking, well-structured, analysing why – in a world of so much wealth – so The brief for TVE’s Life series has always been to look at and international trade. and beautifully filmed,’ commented a viewer. many people still live in poverty,’ says series consultant both the big picture and the small print – at globalisation Jenny Richards. and its myriad human consequences. Because joining up As Poul Nielson, former EU commissioner for • Two poignant films told the tragic stories of people the six billion-plus dots is, of course, what globalisation international development, reflects in ‘The Millennium displaced by conflict. ‘This Hard Ground’ and In 2005 we look forward to producing the fifth series, is about – its means and its end. Life provides a platform Goals’: ‘It’s not about a country here or a donor there ‘Between War and Peace’, set in Sri Lanka and Liberia investigating the new ‘partnership’ between the rich and for ordinary people in the debate on development. In the playing the heroic role of “doing something nice in respectively, explored the reality of life in camps for poor worlds on trade, aid and debt. words of one viewer, it opens ‘an intimate window to Africa”… It’s the organisation of it, the globalisation of it. millions of people just waiting to go home. global issues.’ I mean, everybody talks about an international society. We don’t have one. Some of us are trying to create one… Picture captions (clockwise from top left) • The cost of conflict in Liberia, ‘Returning Dreams’ the MDGs are a tool in that endeavour.’ • Improving health in Wales, ‘How Green Is My Valley’ • Indian dairy farmers, ‘Helping Ourselves’ • The future is technological in China, ‘The Real Leap Forward’ • Life ident . s e i t i c t s e d l o s ’ y e k r u T f o e n o , a f r u i l n a S n i l o o h c s o t k l a w s l r i G / s e r u t c i P s o n a P / s u o i g r o e G e g r o e G : t i d e r C 8 TVE Annual Review 2004 TVE Annual Review 2004 9 for Hands On, sustainable development is inspired TV

A bulging postbag ‘The TV strand that Hands On is one of our most popular programmes and shows what you can do the responses from viewers show it. With more than to take hands-on action 200,000 visits to the Hands On website in 2004 – an – be inspired!’ average of 550 a day – Hands On proves that there is an international appetite for affordable, practical Anita Roddick solutions to everyday development challenges. In ‘Source to Sale’, we explore the social cost of a financial frenzy in which 70 per cent of Albanians lost their savings. We show the boost given to Albanians by After the headlines of destruction and disaster, Hands On a micro-credit scheme – some of the estimated 1.8 – the award-winning programme which is part of the billion people worldwide whose lives could be improved Earth Report series – tells a refreshingly different story. by better financial services. From solar ovens to new ways of making clean water, In ‘Mango Mountain’, women in Burkina Faso turn an oversupply of mangoes into a successful business, .

n Hands On focuses on the clever, innovative steps taken a t making the packaged dried fruit that ends up in s i by people all over the world to find environmental n

a London’s health shops. ‘Green Currents’ demonstrates a h solutions and better their lives. It’s a tale of practical g f

A cheap and life-saving method of disinfecting drinking

, action told by a practical show: a magazine programme l

u water, simply by exposing it to sunlight for a few hours. b

a of short features, accompanied by a website with K n i information, diagrams and instructions written by the ‘I watched Hands On on the BBC and I must say I was m i Intermediate Technology Development Group, which s

a really educated… I would be grateful if you could

N helped create the programme.

d provide me with more information,’ wrote one viewer. l o - r a

e Presented by Body Shop founder Anita Roddick,

y Another wrote from China to say that he was so inspired -

2 Hands On is broadcast on BBC World and series 1 by ‘Energetic’, broadcast in May 2004, that he would f

o produced by Janet Boston. Main funders in 2004 s be installing 124 biogas tanks. These could help poor d

n included the European Commission, UNEP, the UK’s a families increase their income by up to US$100 per h

e Department for International Development and the h

t year, as well as cut down on their use of coal.

d Vodafone Group Foundation. e n e

d In a world of broadcasting dominated by celebrities, r

a With generous support from Toyota, TVE Asia Pacific h sport and soaps, Hands On shows that there’s a real s

a began a two-year programme with its partners to h demand for information that empowers. s t

e version 50 Hands On stories into local languages for p r

a Cambodia, India, Laos and Nepal. And with support ‘Thank God for Hands On! It’s the TV strand that shows c g n

i from the UK’s DFID and UNEP, we were able to hold a what you can do to cut poverty and safeguard the k a workshop in Nairobi with our Hands On/Focus Africa environment,’ says presenter Anita Roddick. ‘Be inspired m f o partners to discuss broadening Hands On’s reach – not just by the programmes, but by the viewers who s r a

e throughout the continent. have written to find out how they can take hands-on y o

w action to make a difference.’ T /

s How can the story of farmers in Nepal, developing their e r u

t own high-yield varieties of rice, help a farmer in Picture captions (clockwise from top left) c i P Colombia? Our viewers have no problem making the • Harvesting rice in ‘Paddy Chronicles’ s o

n • Anita Roddick presenting ‘Source to Sale’

a connection. ‘Even if social conditions are different [in P / • Cane weaving in Cameroon, ’Rattan to Grow’ g different countries],’ reported one focus group, ‘it is n

u • Women displaying mangoes destined for export from h possible to find relevance from nearly all the stories… C Burkina Faso to the UK in ‘Mango Mountain’ n i to give people ideas to replicate.’ m

- • Hands On ident n e i h C : t i d e r C

10 TVE Annual Review 2004 TVE Annual Review 2004 11 ‘TVE titles have found an ‘I watch your programme on ‘Kindly inform me how can eager and appreciative BBC every time it’s shown’ I get hold of your tapes in audience in Zimbabwe Ewalefoh Oses, Nigeria Tanzania, east Africa?’ through our popular Alnoor Dharamsi, Tanzania outdoor screenings’ Media for Development Trust, a founder member of the TVE a global reach Africa Partners Network

In 2004, programmes made or commissioned by TVE were seen in more than 150 countries around the globe, as this map shows. Transmitted via satellite by BBC World, Earth Report, Life and Hands On reached 115 million ‘Earth Report is the world’s homes and a million hotel rooms. weekly check-up on the health of our planet’ Through direct sales from our office in London and the work of TVE offices Nay Htun, International South Korea and associates in Asia Pacific, Italy Vaccine Institute Thanks to our partner Earth and Japan, and through deals made Communications, 52 Earth Reports by our partners with broadcasters, were translated into Korean and TVE films were also seen in at least broadcast on YTN, a Korean cable news channel, up to five times a week. 67 countries: on local, national and regional channels; and, through non- Guatemala broadcast distribution, at film festivals MicroMACRO was broadcast on 14 and in community centres, channels in Guatemala – and new universities and schools. Our films requests from cable stations are still were translated into or shown in some coming in. Our Guatemalan partner, Asia three dozen languages, including the Tropical Rainforest Foundation, ‘We know we are poor, but we still Arabic, Spanish, Runyakitara, Hindi, organised a range of activities to have rights,’ says 14-year-old Deepak Dzongkha and Chinese. promote the series. of the children’s group Butterflies. ‘Listen to the Children’, a stunning, The map shows how TVE reached Latin America original portrait of children in four viewers through: Across the continent, microMACRO countries organising to change their both BBC World broadcasts and was shown on dozens of channels: lives, was versioned by ten of TVE Asia Pacific’s partners into 13 south distribution through TVE partners in Peru, on RED TV, a network of Asian languages: Assamese, Bangla, and offices 115 municipal and local stations; Nigeria three channels in Bolivia; three Divehi, Dzongkha, Hindi, Kannada, BBC World broadcasts only channels in Argentina; and two in In Africa’s most populous country, Malayalam, Marathi, Nepali, Pashtu, Venezuela, including the nationwide ten television stations broadcast Sinhala, Tamil and Urdu. TVE distribution only channel, Vale TV. Topics included TVE programmes. Our partner, These versions were distributed in solar power, natural fertilisation, Communicating for Change, Afghanistan, Bangladesh, Bhutan, TVE offices recycling, self-sustainable shrimp organised screenings to businesses India, Maldives, Nepal, Pakistan and farms, ecological bamboo houses and and youth and women’s groups and Sri Lanka. Note: This map is based on information available at worked with four national bus the time of publication. even a dry toilet. companies to organise screenings of five Earth Report films. Brazil All 22 programmes in Reel to Real ‘If I had gone home and not Brazil’s leading public television were broadcast on six channels. ‘This series speaks directly ‘Congratulations! The story station, TV Cultura, winner of the Says Sandra Mbanefo Obiago, maker come here, I wouldn’t have to our students and their about land was great. UNICEF/ Emmy award in 2000 and of the award-winning ‘Cash Madam’: learned anything’ families’ Everybody who saw it, 2004, broadcast microMACRO for ‘Nigerian broadcasters prefer a 17-year-old student, at a Mario Kalloo, principal of loved it’ 42 weeks. programming that has local and World AIDS Day screening Blanchiseusse high school, Daniel Rubio, producer, ‘We know that the development of international content and the Reel organised by Communicating Trinidad and Tobago, São Paulo, Brazil awareness is a long and slow process. to Real series is a perfect vehicle for for Change, Nigeria thinking globally and acting locally.’ on microMACRO That’s why we care for our relationship with TVE and the Latin American partners and we stress the importance of co-productions such as microMACRO,’ says TV Cultura’s Teresa Otondo. 12 TVE Annual Review 2004 TVE Annual Review 2004 13 TVE partners span the global/local divide

TVE’s partners give meaning to the word global – Environmental Education Media Project AlphaMax, Suriname Optimedia, Namibia ensuring that films about environment and development More than a quarter of Mongolia’s population – from AlphaMax has been TVE’s partner since 1998, writes Our mobile video project started as a response to the reach audiences from villagers at outdoor night-time people living in a remote ger to the inhabitants of the founder Sean Taylor. urgent need of Namibians for relevant information about screenings to viewers of Brazilian public television. capital city, Ulaanbaatar – watch Earth Report and Life HIV/AIDS, writes Optimedia’s Femi Kayode. every week on primetime national television. That’s Since then, with support from WWF, we have used From Windhoek to Beijing, TVE’s 47 partners make TVE thanks to the work of TVE partner, the Environmental TVE’s video materials to reach hundreds of schoolchildren When Optimedia started the project, with the support of films work for their regional and national audiences. Education Media Project, set up by John D Liu. From and thousands of television viewers, through a television TVE and other partners, Namibia had the third highest They do this by translating, dubbing and subtitling TVE EEMP’s studio in Mongolia, it continued versioning 156 series called EcoQuest. rate of HIV in the world. Many organisations offered films, exploring innovative forms of non-broadcast episodes of Life and Earth Report in 2004. print information and workshops. But given the low distribution and making major deals with national and By far our most significant contribution to the TVE literacy rate in parts of the country, it was clear that regional channels. They co-produce TVE films, produce In China, EEMP has versioned into Chinese more than network has been our role in the planning, production video might be much more effective in educating people their own films and develop communications ideas. 100 episodes of Life. These programmes are expected and distribution of the trilingual Latin American and about the disease. That was in 2000. Since then, to reach more than 100 million viewers in 2005, via Caribbean series, microMACRO. We played a vital role Optimedia has successfully organised several mobile Our partners vary hugely. Some, such as Brazil’s TV broadcast and educational distribution, in a collaboration as the Caribbean coordinator for this exciting series of video viewing sessions in different parts of Namibia. Cultura, are major broadcasters in their own right. with the International Cultural Exchange Audio/Visual programmes, which is still being viewed across the Others are environmental NGOs, independent production Publishing House in Beijing. hemisphere. The support of TVE has been invaluable. In the companies or development agencies with years of beginning, we benefited from its help in doing the experience in communications. EEMP has also organised screenings of Earth Report We produced the four Caribbean stories that were language versioning of some of the films. However, as and Life in Pyongyang, North Korea. This new initiative commissioned by the TVE-led steering committee. Our our association grew, it has become clear that As these three reports show here, it is the work of our started in 2004, through a breakthrough partnership video production teams travelled to Barbados, Guyana, much of our knowledge about planning, marketing, partners, in 41 countries, that gives us our reach. between EEMP and the Pyongyang International St Lucia and Suriname in pursuit of stories on solar fundraising and raising awareness has been gleaned Information and New Technology Exchange Centre. energy, the Liana Cane furniture initiative, the from being a part of a network committed to sustainable use of marine resources and solar- development through film and video. ‘Environmental education through the media can be an dehydrator technology in the rainforest of the Guianas. entry point for creating an inclusive global society,’ says TVE's emphasis on distribution, working hard to reach John D Liu. ‘In a society such as North Korea, still closed In 2004, we worked with Sapiens Productions on the new audiences, continuous communication with partners but on the brink of change, these first steps are vital.’ Earth Report ‘Marooned’, a half-hour feature on Suriname. and the creation of linkages, has truly helped Optimedia to achieve much more than we even dreamed in 2000. As well as producing ‘The Real Leap Forward’ for the 2004 Life series, EEMP produced ‘Warming Up in Picture captions (clockwise from far left) Mongolia’, about the Mongolian government’s energy • ‘Live Nature’, microMACRO policy and what can be done to create cleaner • ‘Listen to the Children’, Life technology. • Market gardening in Peru in ‘The Soil’, microMACRO • ‘Warming Up in Mongolia’, Life • Filming in Peru by TVE partner Guarango Cine y Video • ‘Warming Up in Mongolia’, Life • Viewing television in Mongolia • Watching films on Nigeria’s long-distance buses e g o n g a n h a r C a r u o f G / g d P n y i t o M a B E c i E e n i y u n s a e m t h o r p m e u e o d t o i C S C V : : : t t y t i i i d d e d e e e n r i r r C C C C

14 TVE Annual Review 2004 TVE Annual Review 2004 15 e g n Reel to Real: women’s a h l C a r d o f n e g r voices from all corners of n A i - t a D I c i R n G u / the map, heard worldwide P m E m N o U C : : t t i i d d e e r r C C ‘Holding our Ground’ and ‘Balancing Acts’, later ‘Now I have to study – broadcast on BBC World. An independent evaluation in otherwise how will November 2004 described Reel to Real as ‘exciting and we manage?’ worthwhile.’ One filmmaker said it enabled ‘voices from boosting capacity from Albania to Zimbabwe the remotest corners of the map to be heard worldwide.’ 17-year-old Hina Iqbal, – for television that informs debate the first of five sisters to go But the evaluation also pointed out the need to improve to college production values. Mariolina Bronzini, one of the participants and an executive producer working for Italy’s national broadcaster, RAI, said the series needed to reflect that ‘what makes a story appealing to the The smoke rises from the fires beneath the surface, as their doorstep – clear evidence that a relatively small Women in purdah in Pakistan; a graveyard of women audience is strong content in a beautiful attire, more burning plastic forms poisonous dioxins. This is Sharra, investment can provide a big boost. who died young of cancer in Mexico; sex education for than a meaningful story in a poor presentation.’ Tirana’s rubbish dump, one of several of Albania’s toxic We gave each of our partners 15 TVE videos of their teenagers in Lithuania – these are some of the scenes of We are delighted that the Sigrid Rausing Trust and the ‘hot spots’. More than 200 Roma live here, earning money women’s lives pictured in Reel to Real, a groundbreaking from recycling, all the while breathing in the toxic air. choice, with all rights cleared for broadcast, commercial, UN Population Fund are generously contributing to a community and educational use. Thanks to the Swedish series of 22 short films made by and about women. new collaboration in 2005. Their support will enable us It is not just the Roma, but the one million inhabitants development agency Sida, we were also able to give Coordinated by TVE, the series marked the tenth to enlarge the network, strengthen editorial support and of Albania’s capital Tirana, who are affected. each partner a ‘catalyst grant’ of £5,000. anniversary of the Cairo International Conference on produce a series which brings a true international Population and Development. perspective on women’s rights ten years after the Beijing Sharra was one of three sites investigated by three With new equipment purchased with the grant and new Fourth World Conference on Women. teams of Albanian television journalists during a week- programmes to offer broadcasters, partners were able to Reel to Real, said one observer, revealed ‘a unique long workshop with Bennett Associates and TVE’s Di boost their output and distribution. Optimedia organised picture of women’s lives on the anniversary of Cairo, Picture captions (top to bottom) Tatham, an experienced producer/director and maker of the transmission of eight TVE films by the Namibia at a time when most broadcast media were not • Reel to Real ident ‘Listen to the Children’. Organised by GRID-Arendal, a Broadcasting Corporation and versioned ‘Scenarios from concerned with gender.’ • Hina Iqbal, an exception in Pakistan, where one in two girls UNEP environmental information centre, and hosted by the Sahel’ into six local languages, strengthening its are illiterate, ‘Hina’ ‘This series has been the most useful television • Destruction in Kabul, ‘Homeless’ the Albanian Media Institute, the workshop brought reputation for language versioning. Optimedia also used programming we have had from TVE,’ wrote Nigerian together journalists from Albania’s main channels. its grant to buy a projector and screen. Viewings were filmmaker Sandra Mbanefo Obiago, director of held across the country, reaching another 50,000 Communicating for Change. Her film, ‘Cash Madam’, The result, in one short but intensive week, was three viewers in 13 regions. ten-minute pieces which aired on three TV stations won awards for best director, television documentary, at in Albania. The grant, said Kwesi Anderson of Ghana’s Green Earth the Biennial Africast conference in October, as well as

commendations for best television documentary and r

Organisation, ‘greatly assisted our outreach programmes, a w

‘The workshop allowed the journalists to report best television documentary script. r especially in rural areas where people have no electric a S

environmental issues in a new way – in-depth reporting a

power, video or television.’ n

The story of Hina, the only sister of five to attend e that just doesn’t happen with news items,’ said Di e B

college, highlighted the obstacles to girls’ education in : t Tatham. ‘Some of the journalists had never been to the ‘Because the new equipment never fails, people now i d e

Pakistan. In the Philippines, Reel to Real examined the r

“hot spots”. Through the workshops, they were able to trust us to deliver quality service every time,’ said C get eyewitness accounts and interview experts. They Malibuseng Matsotso of Sesotho Media and contrast between the government’s stated commitment were a fantastic team.’ Development, Lesotho. to reproductive rights and its failure to deliver. In Morocco, Reel to Real took the viewer to villages left Capacity building for television journalists is a priority In Uganda, Television for Development showed videos empty of women each year, as they migrate to Spain for for TVE. We believe that informed debate about the in schools and communities. It used part of its grant to seasonal work. environment and development has to start with promote its services through television ads, email, independent information and understanding. mailshots and face-to-face marketing. With eight new Twenty-two professional broadcasters and producers video players, TFD was able to distribute 1,474 videos – worked on this remarkable international collaboration,

Africa Partner Network compared to 64 in 2003. each producing a short film of about ten minutes. s m l We reached more than 50 million people in Africa as a i F

TVE’s role was to coordinate production, compile the n result of grants allocated by TVE to its 12 African Picture captions (left to right) a h g • TVE partner Communicating for Change screens a film for programmes, version the films into French and Spanish f partners this year. They watched TVE programmes on A : t World AIDS Day in Nigeria and despatch them to all the participants. With Reel to i

national television, in community centres, at schools d e • Journalists visit one of Albania’s toxic ‘hot spots’ Real footage, TVE also produced two Life programmes, r and workshops and on mobile video units brought to C

16 TVE Annual Review 2004 TVE Annual Review 2004 17 more series, more channels, and more contemporary formats – TVE’s new strategy

youth environment series commissioned by al-Jazeera’s Accessible, popular, new Pan-Arabic children’s channel. This will be stylish and intelligent: broadcast free in Arabic, across the Arab world and in the shape of TVE Europe, from late 2005. mainstream Production unit programming The new unit, led by Brenda, manages the production of TVE’s Life series. Twenty-seven new programmes, requiring both BBC World and international versions, were produced in 2004. We also produced a report for the BBC’s flagship 2004 saw TVE begin to implement a new and ambitious news and current affairs programme, Newsnight, on strategy: to develop and produce television programmes the fate of children caught up in conflict in Liberia. for mainstream European and North American networks, The 15-minute film explored the pain of separated as well as global broadcasters. families and the tragedy for child soldiers wrenched The appointment of Australian Brenda Kelly to the new from their parents. It also looked at the dangers of the post of TVE’s executive producer has enabled us to failure to reconstruct a country once the fighting is over. move this strategy forward. A film producer/director with Other productions during 2004 included eight case many years’ experience in the UK and abroad, Brenda studies and an opener for the World Bank’s conference has high-profile credits to her name, including the multi- on poverty reduction, held in Shanghai; two training award-winning Channel 4 ‘Kumbh Mela’, broadcast daily films for the UN Office for the Coordination of in the UK from India, and the BBC’s groundbreaking Humanitarian Affairs; and video news releases on cloud access project, ‘Video Nation’. forests, for the World Conservation Monitoring Centre, We want to make mainstream programming about the and, for UNEP, on women and the environment and the things that matter and to do so in a way that is Rotterdam convention. accessible, popular, stylish and intelligent. With the One World Broadcasting Trust, TVE produced ‘We believe there’s a public appetite for the big issues a series of ten 50-second spots for the Universal Forum of our times,’ says Brenda Kelly. ‘In this digital and of Cultures, Barcelona 2004. These featured celebrities multi-channel age – and in contradiction to the tendency such as Angelina Jolie and Peter Gabriel as well as to dumb down – there are exciting opportunities for us world figures including former Soviet President Mikhail to reach new audiences across different platforms.’ Gorbachev and Nobel laureate MS Swaminathan. TVE and OWBT also produced fifteen 50-second snapshots Postcards from Africa of development that works – from solar panel We are now talking to international channels about new refrigerators to seaweed farming. strands and developing ideas in a wide range of formats and genres, aiming for a very contemporary take on Distributed as part of a package that included 13 of this TVE’s core remit. year’s Life films, the programmes reached audiences in 37 countries, as well as being broadcast globally by Already we are seeing the results of research and BBC World throughout May and June. development begun in 2004. Picture captions (clockwise from top left) UK broadcaster Channel 4 has commissioned eight • Angelina Jolie, Barcelona Forum short films – to be produced by TVE and partners in • Disarming the fighters, Liberia, BBC Newsnight Africa – for broadcast during the week of the G8 meeting • Seaweed farming in Madagascar, Barcelona Forum in July 2005, sending eight vivid messages to leaders of • Mikhail Gorbachev, Barcelona Forum • 11-year-old Moses, shown in our film for the BBC’s the industrialised world from Africa. s Newsnight, views himself in reporter Emily Marlow’s video i b r

monitor in one of Liberia’s centres for demobilised children o And, in a co-production with London-based Rooftop C : t i

Productions, we are working on a broadcast pilot for a d e r C

18 TVE Annual Review 2004 TVE Annual Review 2004 19 For a copy of TVE’s 2004 finance full audited accounts, please contact Andy Coates, chief operating officer, at chief operating officer Andy Coates gives the financial highlights TVE, 21 Elizabeth Street, in a year when income and expenditure rose and fundraising London SW1W 9RP, UK got a new boost

A significant development has been the decision, initially Financial highlights 2004 approved at the 2003 AGM and further ratified at the 2004 AGM, to have a coordinated approach to project Income fundraising. TVE’s deputy director, Jenny Richards, Project income, Earth Report 658,415 while continuing to act as series consultant to Life, Project income, Life 470,793 now oversees all project fundraising. Project income, Hands On 751,611 Project income, other projects 750,744 As with many not-for-profit organisations, obtaining Unrestricted donations 77,786 funding to cover core costs is an ongoing challenge. Interest received 30,322 TVE is addressing this challenge in a number of ways. Distribution income 85,875 Sundry income 3,925 In 2004 we aimed to increase unrestricted core funding from organisations. WWF-UK, UN-HABITAT and the Total £2,829,471 Friends of TVE all donated funds in this way. In addition, the Westminster Foundation gave a donation towards Expenditure the rental costs of our new offices. They will generously Project expenditure, Earth Report 562,972 do so again in 2005. The first individuals to donate under Project expenditure, Life 494,968 the Gift Aid scheme were signed up during the year. Project expenditure, Hands On 669,082 Our financial results for the year ending 31 December Project expenditure, other projects 629,708 2004 were better than forecast and resulted in a deficit In line with the strategy approved at the 2003 AGM, Office costs 148,767 of £146,835. Our financial position is therefore on we will continue to aim for greater core funding, to Management and administration 156,177 course for meeting the requirements of the medium-term allow for more investment in the strategic development Project support 107,248 strategy agreed by the trustees at the September 2003 of the organisation. Fundraising 83,594 AGM. Our financial position was stabilised in 2004 and Currency exchange differences 27,054 we now plan to move into a small surplus position during Distribution costs 68,002 2005. Any surplus will be invested in fundraising. Without our donors, TV programme development 28,734 there would be no TVE Part of the deficit in 2004 stemmed from the trustees’ Total £2,976,306 decision to invest in a new strategy to develop mainstream investigation of the terrestrial programming – a decision which led to the burning of the Amazon Deficit for the year (£146,835) creation of the new post of executive producer. Already, or of why poor women as we explain on p 18, we are seeing the rewards, die in childbirth with new broadcast agreements for UK and Arabic transmissions. We expect this to be an important new Major donors direction for TVE and one which will return our investment. Aga Khan Development Network Marie Stopes International UN Foundation We signed a major contract in the year with the The number of staff employed fell from 12 full-time equivalents in 2003 to 10 full-time equivalents in Australian Agency for International Norwegian Ministry of Foreign Affairs UN-HABITAT Vodafone Group Foundation, which will be providing Development £600,000 over two years to produce a range of films 2004, as part of a rationalisation and cost-cutting Novib UN Office for Coordination of Humanitarian process. TVE continues to employ freelance staff, BBC World Affairs on sustainable development. Further significant funding Save the Children UK was received from the European Commission, the UK’s primarily for research, filmmaking and editing, on a BBC World Service Trust Universal Forum of Cultures, Barcelona 2004 project-by-project basis. Shell Foundation Department for International Development, the World Christian Aid Vodafone Group Foundation Bank, UNEP, the Sigrid Rausing Trust and Novib in Sigrid Rausing Trust We are grateful to all our donors. Without them, there Department for International Development, UK Westminster Foundation the Netherlands. would be no Earth Report exposé of destruction of the Swedish Biodiversity Centre European Commission World Bank Both income and expenditure levels were higher than in Amazon, no investigation by Life of why so many poor Swedish International Development Friends of TVE Cooperation Agency World Health Organization 2003, reflecting increased fundraising following the new women die needlessly in childbirth, no grant for video income strategy drawn up in 2003 and the rise in the equipment for TVE partners in Africa – or any of the Global Environment Facility UN Department of Public Information WWF-UK other vital things we do which rely on their support level of filmmaking in 2004. A list of our major donors Goldman Environmental Foundation UN Development Programme is shown opposite. As in previous years, a wide range of and enthusiasm. International Development Research Centre, UN Environment Programme organisations contributed generously to TVE. Canada

20 TVE Annual Review 2004 TVE Annual Review 2004 21 Friends of TVE Lady Glenarthur, chair of the Friends of TVE, explains her TVE international passion for a small organisation that achieves so much ‘Staying Alive’, Life

support the organisation, when the Friends of TVE, TVE is a UK registered charity based the UN Food and Agriculture and remarkable ways were the together with TVE trustees and staff, hosted two tables in London with regional and associate Organisation, and screened in Rome subject of the series microMACRO, of invited guests at the British Environment and Media offices in Sri Lanka, Italy, Japan and as part of a major public awareness made in 2002 and broadcast in Awards in November. the US, and partner networks on programme. This Earth Report film 2003 and 2004. The series included three continents. was versioned into Italian and Arabic. 16 films made by Latin American The trustees of the Friends have always felt one of the and Caribbean members of the most important ways we can help is by raising the TVE Asia Pacific In September, Arca began shooting a partner network. MicroMACRO was profile of TVE within the UK. We feel that TVE’s work in TVE Asia Pacific, with a staff of ten, new film in Syria on World Bank- broadcast in at least 11 countries on promoting communication on environment, development had 20 partners in 15 countries at funded conservation of the last 29 channels in 2004. and human rights issues through the visual media is the end of 2004, together forming stronghold of Lebanon cedars. With At a meeting of Latin American and vital and deserves far greater recognition in this country. the Asia Pacific Video Resource EU funding, Arca began a series of Centre network. TVE Asia Pacific’s three documentaries with a Caribbean partners in Asunción, The Friends are also delighted to be working with activities range from producing films Jordanian production company, Paraguay, in early 2004, we Cheryl Campbell, TVE’s new executive director, and to supporting regional filmmaking to Jordan Pioneers, looking at EU- discussed the network’s structure, helping to contribute to her vision of creating popular, capacity building. TVE’s regional Jordanian cooperation on human future ways of working and how to mainstream programming for new audiences in North representative is Nalaka rights, the environment and gender. follow up on the success of the series. America and Europe, while strengthening TVE’s Gunawardene. During 2005, TVE and Arca will Despite the efforts and commitment international partner networks. I grew up on a coffee farm in Kenya and from my Across the region, TVE Asia Pacific move towards establishing a TVE of TVE staff, trustees and partners, we have been unable to find donors earliest years learned the importance of the environment We all enormously enjoy our link with such an exciting partners continued to get our office for the region. to build on the enthusiasm created and conservation. Some time in the ’60s my father programming out. In China, Dr Li and dynamic charity, whose amazing output is somehow TVE USA for the network as a result of the handed me a book called Silent Spring, by Rachel Hao’s Earthview reached more than achieved by a tiny permanent staff whose dedication we TVE Television Trust for the microMACRO project. This remains a Carson, and said, ‘I think this might interest you.’ 200 million homes through weekly tremendously admire. TVE’s work will become even Environment is a non-profit TVE priority in 2005. Indeed it did. Sunday evening broadcasts of Earth more important in the years ahead and the Friends will organisation registered in the US. Report on China Central Television, African partners When, many years later, I was looking for help with a be endeavouring to give all the support they can. the world’s largest national TVE Japan TVE’s Africa Partner Network went film proposal about the Ganges and Thames rivers, broadcaster. TVE Japan is an autonomous, self- from strength to strength in 2004, a friend told me about TVE. The film did not materialise Friends of TVE financing affiliate organisation sharing following the strategic review of the but, having met Robert Lamb, TVE’s first executive The Lord St John of Bletso, president Italy/Middle East/North Africa the mission and ideals of TVE. network completed in 2003. Partners director, I became interested in the organisation. The Lady Glenarthur, chair Under the direction of Vanni Puccioni, reported big increases in broadcast Arca Consulting, TVE’s associate in In 2004, TVE Japan participated in In 1992 I asked Robert if he would like me to set up a Mary Howell, treasurer and non-broadcast distribution of Italy, finalised a major deal with Reel to Real and versioned all 22 programmes across Africa, welcomed support and fundraising group, to be called the Friends Guilda Navidi Walker, hon secretary Syrian television in 2004 for the programmes into Japanese. It also of TVE, and he agreed. In November 1993, we held our two new members – from Malawi and Shamsi Navidi versioning of Earth Report into collaborated with TVE Asia Pacific in Zambia – to the network and launch and since then we have funded brochure covers, Arabic, setting the stage for Arca to offering Japanese environmental developed a series of proposals for film premieres, TVE’s participation in London’s Brenda Simson boost distribution throughout the Arab programmes and providing financial new collaborative projects. Eleven of International Environmental Film Festival, and a number Clare Palmer world. Syrian TV will produce Arabic support for language versioning and the 12 partners attended the lively of TVE’s sister organisations in India, south and east Elisabeth Lefebure, administrator versions of more than 150 Earth for a regional training workshop on annual partner meeting in Cape Town Africa and the US, as well as holding several events at Report programmes over three years. sustainable development for in November. ‘The sharing of the House of Lords. Founder Friends of TVE television producers in Beijing. The year also saw the production of experiences was most valuable,’ Sir Ranulph Fiennes, Bt, OBE wrote Grace Madoka from Kenyan Probably our most unusual donation has been from our ‘Abu Anouk’, a film on the bald ibis, Latin America/Caribbean partner Ace Communications. ‘Each president, Lord St John of Bletso, who gave us the fee Julia Hailes, environmental consultant funded by the Italian development Success stories about people partner has a strength that each of us from Hello! magazine after it ran an article on his family. agency Italian Cooperation through preserving their environment in new Professor Sir Ghillean Prance FRS, former director, could learn from.’ During 2004, we were directly involved in helping TVE The Royal Botanic Gardens, Kew find new and affordable premises, for which we are The Marchioness of Worcester ‘At a time when nature is undergoing change which threatens the very existence of life on earth, it is clear that grateful to the Grosvenor Estate and the Westminster Robert F Erith TD Television is the most television is vital in informing, educating and influencing behaviour. Foundation. We were also able to make a significant effective means of ‘Yet wherever one looks, this valuable tool has effectively been hijacked, to promote wasteful consumption, donation of £24,000 towards TVE’s core running costs. influencing the way we thoughtless consumerism and a way of life which is clearly unsustainable. We were pleased to be able to play a part in launching behave, spend our the new TVE strategy of recruiting individual donors to ‘TVE’s growth is a reflection of the endless demand for its films on precisely these issues. With a very small staff and a money and live our lives. budget to match, TVE is now one of the largest producers of environmental films in the world.’ The Friends of TVE is a UK registered charity, number 1036556. Ivan Hattingh, TVE chair emeritus (TVE chair 1984-2002) 22 TVE Annual Review 2004 TVE Annual Review 2004 23 partners trustees contacts offices

TVE’s partners around the Asia and the Pacific Jungle Run Productions Center for Environmental Richard Creasey, chair Executive director TVE world include: Action IEC (Information Indonesia Information and Founder-director, BUR Media Cheryl Campbell 21 Elizabeth Street Africa Education Communication) www.jungle-run.com Communication of North Adrian Cowell [email protected] London SW1W 9RP Ace Communications Cambodia Nepal Forum of America (CICEANA) Film director and director, Deputy director/fundraising United Kingdom Kenya www.actioniec.org Environmental Journalists Mexico Nomad Films Ltd Jenny Richards Tel +44 (0)20 7901 8855 www.ciceana.org.mx [email protected] Beijing Earthview (NEFEJ) Eric Falt [email protected] Fax +44 (0)20 7901 8856 Communicating for Change Environment Education and Nepal Citurna Productions in Film Director, division of communications and Finance [email protected] (CFC) Research Center (Earthview) www.nefej.org.np and Video public information, United Nations Andy Coates, chief operating officer www.tve.org Nigeria China [email protected] Colombia Environment Programme [email protected] www.earthview.org [email protected] Friends of TVE www.cfcnigeria.org Participatory Development Uri Fruchtmann Africa/Latin America and the Caribbean 21 Elizabeth Street Environmental Foundation Centre for Environment Training Centre (PADETC) Comité Nacional Pro Film producer and director, Fragile Films Jenny Richards/Kathryn Nehemiah London SW1W 9RP for Africa (EFA) Education (CEE) Lao PDR Defensa Fauna y Flora and Ealing Studios [email protected] United Kingdom Sierra Leone India www.padetc.laopdr.org (CODEFF) [email protected] www.ceeindia.org Chile Eileen Gregory Tel +44 (0)20 7901 8855 www.efasl.org.uk Serendip Productions TV producer Earth Report/Hands On [email protected] Centre for Science and Pakistan www.codeff.cl Film Resource Unit (FRU) Roger James Robert Lamb, series editor TVE Asia Pacific South Africa Environment (CSE) www.serendip.tv ECOVIVIR [email protected] India Uruguay Managing director, Siguy Films 212/12 Nawala Road www.fru.co.za Sri Lanka Environmental Production/Life Rajagiriya www.cseindia.org Television Project (SLETP) [email protected] Narendhra Morar Gambia Radio & Television Commissioning editor, BBC World Brenda Kelly, executive producer Sri Lanka Service (GRTS) Community Development Sri Lanka Fundación del Bosque [email protected] Library (CDL) www.sletp.org Tropical (Tropical Rainforest Sir Robert Phillis Tel +94 11 441 2195 Gambia Sales and distribution Fax +94 11 440 3443 www.grts.gm Bangladesh Trust HELP Foundation) Chief executive, Guardian Media Group www.cdlbd.org Guatemala Dina Junkermann, sales and distribution www.tveap.org India Thomas Schultz-Jagow Green Earth Organisation www.tropicalrainforest.org manager Connected Media Trust www.trusthelp.org Director of communications, WWF Nalaka Gunawardene, regional (GEO) [email protected] representative Ghana New Zealand WWF Pakistan Fundación Luciérnaga International www.connectedmedia.org Nicaragua Individual donors [email protected] www.greenearth.org.gh Pakistan Dr Anna Tibaijuka [email protected] Kathryn Nehemiah Development Alternatives www.wwfpak.org Under secretary-general of the United TVE Japan Malawi Economic Justice [email protected] Gyoen Kyutei Mansion 9D Network (MEJN) India WWF South Pacific IMAGCOM/Imagen y Nations, executive director, UN-HABITAT www.devalt.org Comunicación United Nations Human Settlements 2-2-4 Shinjuku, Shinjuku-ku Malawi Programme Tokyo 160-0022 www.mejn.org Earth Communications Fiji Ecuador Programme www.imagcom.com Japan Media for Development Trust South Korea www.wwfpacific.org.fj Emma Torres www.earthcomm.co.kr Instituto Multimedia Senior adviser, United Nations Tel +81 3 3353 7531 (MFD) Latin America and Fax +81 3 5362 0575 Zimbabwe enda Vietnam the Caribbean DerHumALC (Human Rights Development Programme and United www.mfd.co.zw Vietnam AlphaMax Foundation in Latin America and the Nations Capital Development Fund Syukichi Koizumi, executive director www.endavn.org.vn Suriname Caribbean) [email protected] Optimedia Argentina [email protected] Arca Consulting Namibia Environmental Broadcast www.derhumalc.org.ar trustees emeritus [email protected] Circle (EBC) ALTER VIDA (Centro de Ivan Hattingh Via S. Pellico, 7 LIDEMA Philippines Estudios y Formación para Chair emeritus, and former director of 50121 Firenze Panos Southern Africa (PSAf) Bolivia Italy Zambia www.ebc.org.ph el Ecodesarollo) development, WWF-UK Paraguay www.lidema.org.bo www.panos.org.zm Environmental Education Anthony Brough CBE Tel +39 055 234 2727 www.altervida.org.py TV Cultura Media Project (EEMP) Former assistant secretary-general, Fax +39 055 263 8540 / 247 6699 Sesotho Media & Brazil China, Mongolia, North Korea Artevisión-USB United Nations, and deputy executive Vanni Puccioni, regional representative Development www.tvcultura.com.br Lesotho www.eempc.org Venezuela director, United Nations Environment [email protected] [email protected] Institute of Scientific & [email protected] Programme Television for Development Technical Information of Asociación Guarango Editor: Sarah Stewart China (ISTIC) Cine y Video Uganda Design manager: Frances McConnell [email protected] China Peru www.istic.ac.cn www.guarango.org Design: bwa-design.co.uk Printed on recycled paper by Beacon Press using pureprint environmental print technology, which eliminates the use of isopropyl alcohol.

24 TVE Annual Review 2004 TVE Annual Review 2004 25 There are 1.8 billion television sets around the Television for the Environment exists to create world today – outselling even the personal computer. informed debate and an understanding of the critical environmental and development issues From basic black and white sets to the latest facing us in the 21st century. In 2004 we made plasma screen, from community video outside a tent or commissioned more than 80 programmes. in Mongolia, to a BBC World broadcast in a hotel We reached more than 300 million households room in Amsterdam or Mumbai, it’s on a television worldwide, almost every week of the year. screen that many of us now see the world. This review of TVE in 2004 shows how we viewed It’s how we picture the planet. the world – and how we enabled others to see it.

TVE 21 Elizabeth Street London SW1W 9RP Friends of TVE United Kingdom Tel +44 (0)20 7901 8855 www.tve.org

Charity number 326585 Company number 1811236 TVE is a company limited by guarantee registered in England and Wales. We are grateful for the invaluable support of our core funders.