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my-indiana-home.com • Spring 2020

Meander MEET THE Through BBQ MADISON BOSS 4 ZESTY LEMON RECIPES

Plus Dedicated Riding the Railroad to DAIRY

A MAGAZINE FOR INDIANA FARM BUREAU MEMBERS MISSION

my ADVERTISE YOUR BRAND TO THE LIVING ROOMS, ur readers include Indiana Farm Bureau members comprised of rural residents, KITCHENS, O suburbanites and city dwellers seeking information to enhance their way of living. FIELDS, GARDENS, Through this quarterly magazine, you can harness the buying power of our diverse COMPUTERS AND readership in lucrative markets such as food, travel, agriculture, home and garden, and SMARTPHONES OF local lifestyle. My Indiana Home strives to connect all consumers with the food they eat and MORE THAN 250,000 the Indiana farmers who grow it. Reach a desirable market of active consumers through INDIANA RESIDENTS. the beautiful pages of this statewide publication.

Our readers’ interests are propelled by: Food & Recipes | Travel & Events | Home & Garden | Farms & Agritourism | Indiana Living

“Keep up the good publication of My Indiana Home. It truly is refreshing to read about farm life and small businesses, and also try new recipes.”

“We are happy to be featured in such a quality publication.”

“After finding your magazine this year from a friend, it makes me want to sign up for Farm Bureau insurance just to get the magazine! Thanks for putting together such a high-quality magazine that reflects Indiana’s agricultural, hard-working heritage.” AUDIENCE PROFILE

INDIANA FARM BUREAU MEMBERSHIP

Who Gets the Magazine? Membership by Region

north 73,000 central northwest northeast Families who are farmer members 27,388 28,898 22,792 177,000 northwest Urban, suburban and rural families who are Farm Bureau east central members through their insurance central 15,877 26,686

More than central Nearly all 38,303 southwest recipients central (93%) 250,000 18,435 households throughout the state southeast have read receive the magazine. 40,307 or looked through southwest 32,856 all four Three in four of the last save their copies four issues. for reference.

Three in five readers pass their issues along to at least one other person, greatly expanding the publication’s reach. Age Breakdown

26% 22%

25-34 35-64 65+ Two-thirds (66%) of readers support an advertiser, discuss the magazine with others, visit a destination, make a recipe or use a 52% product as a result of reading the publication. PRINT, DIGITAL AND ONLINE

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my-indiana-home.com • Summer 2019

Living History Evansville African American Museum unites the community through history

4 FROZEN DESSERTS

IN FARM BUREAU CELEBRATES 100 YEARS

A MAGAZINE FOR INDIANA FARM BUREAU MEMBERS

Print Magazine Digital Magazine Website My Indiana Home connects members Viewable on both Apple and Android Reach an audience of engaged online of the Indiana Farm Bureau to devices, the digital version is perfect readers seeking interesting stories, Indiana’s rural lifestyle, gardening tips, for readers on the go, with the same photo galleries, videos, and a digital travel, events, farm-fresh recipes high-quality content as the print magazine centered around Indiana and and more. version. Share with anyone, anywhere. a uniquely Hoosier lifestyle.

5% 11% 30% Travel & Events Fast Facts: Print Food & Recipes Content Half of readers feel My Indiana Home Farms & Agritourism strengthens their connection to Indiana Farm 25% Breakdown Home & Garden Bureau. Other 60% of readers pass issues along 29% to others. Source: Readership Survey 2018 Website Visitor Ages 24% Fast Facts: Online 185K pageviews per year and growing

18% 15% increase in traffic year-over-year

Organic search drives 70% of traffic 12% 60% of web visitors are female

Online audience is evenly distributed across 6% ages 25-64 Based on 2018 traffic

0% 18-24 25-34 35-44 45-54 55-64 65+ PRINT AD SPECS my

FULL-PAGE BACK 1/2 TWO-PAGE SPREAD BLEED COVER HORIZONTAL

TWO-PAGE SPREAD FULL PAGE BACK COVER 1/2 HORIZONTAL *Bleed: 15.75”w x 10.75”h *Bleed: 8”w x 10.75”h *Bleed: 8”w x 8.125”h 6.75”w x 4.5”h Trimmed to: 15.5”w x 10.5”h Trimmed to: 7.75”w x 10.5”h Trimmed to: 7.75”w x 8”h Live area: 15”w x 10”h Live area: 7.25”w x 10”h Live area: 7.25”w x 7.75”h (.25” gutter on each side) (doesn’t trim on top) Special size to accommodate mailing address and indicia.

2/3 VERTICAL FEATURE JUMP BLEED 1/3 VERTICAL 1/3 HORIZONTAL 1/6 VERTICAL

FEATURE JUMP 2/3 VERTICAL BLEED 1/3 VERTICAL 1/3 HORIZONTAL *Bleed: 15.75”w x 5.25”h Bleed: 5.1875”w x 10.75”h 2.125”w x 9.5”h 4.4375”w x 4.5”h Trimmed to: 15.5”w x 5.125”h (doesn’t trim on top) Trimmed to: 4.9375”w x 10.5”h 1/6 VERTICAL Live area: 15”w x 4.875”h (.25” gutter on each side) Live area: 4.1875”w x 9.75”h 2.125”w x 4.5”h

Freedom, Farming and the National Exhibit on Lyles Station

Thirty-five miles north of Evansville, the small rural community of Lyles Station grandfather’s scythe quietly holds on to an important legacy. to the collection. Founded by free black settlers in the “It was quite an first half of the 19th century, it grew into overwhelming experience a thriving farm community boasting about to be at the ribbon cutting 800 residents between 1880 and 1913, for the exhibit,” Madison when families began moving away in the says. “It’s pretty awesome aftermath of a devastating flood. that we can bring the Today, many Lyles Station residents community of Lyles Station are descended from the original settlers, to a national level and “to accommodate all and the Lyles Station Historic Preservation learners.” The first is represent those African Corporation is working to safeguard and 1/2 LEGO land. “Through American farmers who share the area’s history. imagination, children were here in the early learn what it means to The Evansville African American The National Museum of African 1800s feeding the world.” The Lyles Station section of the “Power of Place” exhibition at be community builders,” Museum focuses on several American History and Culture in Other antique farming the National Museum of African American History and Culture Jordan explains. areas of historical appreciation, Washington, D.C., chose to highlight implements, historic photos and everyday VERTICAL The second part is a including art and music in the Lyles Station and the legacy of black objects such as clothing and a quilt give African American community. culture has become more and more tied to newly digitized collection farmers in its “Power of Place” exhibit. visitors a taste of what life was like in Lyles urban areas. Lyles Station and this national of the museum’s print Indiana Farm Bureau member Stanley Station during its prime. The Smithsonian media displayed at exhibit reveal a historic connection to rural American Museum is Madison, a fifth-generation Lyles Station has even included soil from the land of one touchscreen stations farmer, was at the museum’s opening current-day farmer whose ancestors life and to the land itself – and encourage gaining a reputation outside (a Braille pad is available as well), PHOTO: ERIC LONG/SMITHSONIAN INSTITUTION visitors to explore the significance of the 1/6 of Indiana, it seeks to be ceremony and even donated his great- plowed the same area before the Civil War. where kids can also create their own actually built his own race car, the in tune with the local original farmers’ ingenuity, knowledge and works of art and animation. Over the past century, African American “Wiggins Special,” and was reputedly community. accomplishments to African American “We talk a lot about history, but sought out by white drivers as an “We have something for everyone,” culture and Indiana history. HORIZONTAL art is its own subject too for African Jordan says. They celebrate black expert mechanic.  Americans,” Jordan says. “So we history all year long; they support African Americans are still notably want to teach art appreciation.” causes that impact Evansville, from underrepresented in the sport of Another exhibit focuses on music. championing women in history to racing. But, Jordan notes, “there It tells the story of Timmy Thomas, promoting breast cancer awareness are African American drivers, and an Evansville native who topped and heart health. people like Charlie Wiggins went American and British charts with before them. And he’s right here “We’re being more than a museum his 1972 hit, “Why Can’t We Live – we want to be a site of social from Evansville, Indiana.” Together.” Nelson Mandela requested change,” Jordan says. “The best way Telling local stories like Wiggins’ 1/2 VERTICAL 1/6 HORIZONTAL it at his inauguration. Canadian singer to do that is to respond to the world is so important, Jordan says, because pulled from it for his 2015 we live in and to what affects our “it gives validity to our existence in release, “.” Museum community.” This is how the museum this country and … speaks to how visitors are invited to sample both fuels conversations, breathes life into local history can impact the national songs and ponder the power of music. community values and reveals how 4.4375”w x 6.5”h 4.4375”w x 2.1875”h narrative that is American history.” One of Jordan’s favorite stories local stories are the building blocks Even as the Evansville African told at the museum is that of race car of our nation’s history – and future. driver Charlie Wiggins. In the 1920s, – Story by he was barred from the Indy 500 due MEGHAN MCDONALD to his skin color. He became the star “Our exhibits speak to concepts of community: of a new African American racing circuit instead, winning its Gold and love, respect, trust and being good stewards Glory Sweepstakes four times. He of the environment.” 18 My Indiana Home – Ashley Jordan Only a full-page ad guarantees , Executive Director

PHOTOS: MICHAEL HICKEY; EXHIBIT: JEFFREY S. OTTO exclusivity on the page.

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2020 EDITORIAL CALENDAR

CLOSING DATE AND ADVERTISING ISSUE EDITORIAL HIGHLIGHTS* MATERIALS DUE IN HOMES

Flower Farms Ice Cream Production SUMMER 2020 Feb. 28, 2020 June 1, 2020 Travel: Metamora Recipes: Jams, Jellies and Preserves

Veteran Farmers Equine Therapy FALL 2020 May 29, 2020 Sept. 1, 2020 Travel: Rushville Recipes: Fruits of Fall

Alpacas Quilting WINTER 2020-21 Aug. 28, 2020 Dec. 1, 2020 Travel: Indiana Dunes County Recipes: Pies & Tarts

Indiana Duck Milk & Dairy SPRING 2021 Dec. 4, 2020 March 1, 2021 Travel: Seymour Recipes: Spring Favorites

*Editorial content is subject to change.

FARM FLAVOR MEDIA 725 Cool Springs Blvd., Suite 400 Franklin, TN 37067 (615) 771-0080, Toll-free:(800) 333-8842 Fax: (615) 296-0461

Bob Midles [email protected] (615) 771-5567