2020 MEDIA KIT my my-indiana-home.com my my-indiana-home.com • Spring 2020 Meander MEET THE Through BBQ MADISON BOSS 4 ZESTY LEMON RECIPES Plus Dedicated Riding the Railroad to DAIRY A MAGAZINE FOR INDIANA FARM BUREAU MEMBERS MISSION my ADVERTISE YOUR BRAND TO THE LIVING ROOMS, ur readers include Indiana Farm Bureau members comprised of rural residents, KITCHENS, O suburbanites and city dwellers seeking information to enhance their way of living. FIELDS, GARDENS, Through this quarterly magazine, you can harness the buying power of our diverse COMPUTERS AND readership in lucrative markets such as food, travel, agriculture, home and garden, and SMARTPHONES OF local lifestyle. My Indiana Home strives to connect all consumers with the food they eat and MORE THAN 250,000 the Indiana farmers who grow it. Reach a desirable market of active consumers through INDIANA RESIDENTS. the beautiful pages of this statewide publication. Our readers’ interests are propelled by: Food & Recipes | Travel & Events | Home & Garden | Farms & Agritourism | Indiana Living “Keep up the good publication of My Indiana Home. It truly is refreshing to read about farm life and small businesses, and also try new recipes.” “We are happy to be featured in such a quality publication.” “After finding your magazine this year from a friend, it makes me want to sign up for Farm Bureau insurance just to get the magazine! Thanks for putting together such a high-quality magazine that reflects Indiana’s agricultural, hard-working heritage.” AUDIENCE PROFILE INDIANA FARM BUREAU MEMBERSHIP Who Gets the Magazine? Membership by Region north 73,000 central northwest northeast Families who are farmer members 27,388 28,898 22,792 177,000 northwest Urban, suburban and rural families who are Farm Bureau east central members through their insurance central 15,877 26,686 More than central Nearly all 38,303 southwest recipients central (93%) 250,000 18,435 households throughout the state southeast have read receive the magazine. 40,307 or looked through southwest 32,856 all four Three in four of the last save their copies four issues. for reference. Three in five readers pass their issues along to at least one other person, greatly expanding the publication’s reach. Age Breakdown 26% 22% 25-34 35-64 65+ Two-thirds (66%) of readers support an advertiser, discuss the magazine with others, visit a destination, make a recipe or use a 52% product as a result of reading the publication. PRINT, DIGITAL AND ONLINE my my-indiana-home.com • Summer 2019 Living History Evansville African American Museum unites the community through history 4 FROZEN DESSERTS IN FARM BUREAU CELEBRATES 100 YEARS A MAGAZINE FOR INDIANA FARM BUREAU MEMBERS Print Magazine Digital Magazine Website My Indiana Home connects members Viewable on both Apple and Android Reach an audience of engaged online of the Indiana Farm Bureau to devices, the digital version is perfect readers seeking interesting stories, Indiana’s rural lifestyle, gardening tips, for readers on the go, with the same photo galleries, videos, and a digital travel, events, farm-fresh recipes high-quality content as the print magazine centered around Indiana and and more. version. Share with anyone, anywhere. a uniquely Hoosier lifestyle. 5% 11% 30% Travel & Events Fast Facts: Print Food & Recipes Content Half of readers feel My Indiana Home Farms & Agritourism strengthens their connection to Indiana Farm 25% Breakdown Home & Garden Bureau. Other 60% of readers pass issues along 29% to others. Source: Readership Survey 2018 Website Visitor Ages 24% Fast Facts: Online 185K pageviews per year and growing 18% 15% increase in traffic year-over-year Organic search drives 70% of traffic 12% 60% of web visitors are female Online audience is evenly distributed across 6% ages 25-64 Based on 2018 traffic 0% 18-24 25-34 35-44 45-54 55-64 65+ PRINT AD SPECS my 1/2 BACK HORIZONTAL FULL-PAGE COVER BLEED 1/2 HORIZONTAL TWO-PAGE SPREAD BACK COVER 6.75”w x 4.5”h FULL PAGE *Bleed: 8”w x 8.125”h *Bleed: 8”w x 10.75”h Trimmed to: 7.75”w x 8”h TWO-PAGE SPREAD Trimmed to: 7.75”w x 10.5”h Live area: 7.25”w x 7.75”h *Bleed: 15.75”w x 10.75”h Live area: 7.25”w x 10”h (doesn’t trim on top) Trimmed to: 15.5”w x 10.5”h Special size to accommodate Live area: 15”w x 10”h mailing address and indicia. (.25” gutter on each side) 2/3 1/3 VERTICAL VERTICAL 1/3 HORIZONTAL BLEED 1/6 VERTICAL 1/6 FEATURE JUMP 1/3 HORIZONTAL 1/3 VERTICAL 4.4375”w x 4.5”h 2/3 VERTICAL BLEED 2.125”w x 9.5”h Bleed: 5.1875”w x 10.75”h 1/6 VERTICAL 2.125”w x 4.5”h FEATURE JUMP Trimmed to: 4.9375”w x 10.5”h *Bleed: 15.75”w x 5.25”h Live area: 4.1875”w x 9.75”h Trimmed to: 15.5”w x 5.125”h (doesn’t trim on top) Live area: 15”w x 4.875”h (.25” gutter on each side) Freedom, Farming and the National Exhibit on Lyles Station Thirty-five miles north of Evansville, the small rural community of Lyles Station grandfather’s scythe quietly holds on to an important legacy. to the collection. Founded by free black settlers in the “It was quite an first half of the 19th century, it grew into overwhelming experience a thriving farm community boasting about to be at the ribbon cutting 800 residents between 1880 and 1913, for the exhibit,” Madison when families began moving away in the says. “It’s pretty awesome aftermath of a devastating flood. 1/2 that we can bring the Today, many Lyles Station residents community of Lyles Station are descended from the original settlers, to a national level and “to accommodate all and the Lyles Station Historic Preservation learners.” The first is represent those African Corporation is working to safeguard and LEGO land. “Through American farmers who share the area’s history. imagination, children were here in the early VERTICAL 1/6 1800s feeding the world.” learn what it means to The Evansville African American The National Museum of African The Lyles Station section of the “Power of Place” exhibition at be community builders,” Museum focuses on several American History and Culture in Other antique farming the National Museum of African American History and Culture Jordan explains. areas of historical appreciation, Washington, D.C., chose to highlight implements, historic photos and everyday The second part is a including art and music in the Lyles Station and the legacy of black objects such as clothing and a quilt give HORIZONTAL African American community. culture has become more and more tied to newly digitized collection farmers in its “Power of Place” exhibit. visitors a taste of what life was like in Lyles urban areas. Lyles Station and this national of the museum’s print Indiana Farm Bureau member Stanley Station during its prime. The Smithsonian media displayed at exhibit reveal a historic connection to rural American Museum is Madison, a fifth-generation Lyles Station has even included soil from the land of one touchscreen stations life and to the land itself – and encourage gaining a reputation outside farmer, was at the museum’s opening current-day farmer whose ancestors (a Braille pad is available as well), PHOTO: ERIC LONG/SMITHSONIAN INSTITUTION of Indiana, it seeks to be ceremony and even donated his great- plowed the same area before the Civil War. visitors to explore the significance of the where kids can also create their own actually built his own race car, the in tune with the local original farmers’ ingenuity, knowledge and works of art and animation. Over the past century, African American “Wiggins Special,” and was reputedly community. accomplishments to African American “We talk a lot about history, but sought out by white drivers as an “We have something for everyone,” culture and Indiana history. art is its own subject too for African Jordan says. They celebrate black expert mechanic. Americans,” Jordan says. “So we history all year long; they support African Americans are still notably want to teach art appreciation.” causes that impact Evansville, from underrepresented in the sport of 1/6 HORIZONTAL Another exhibit focuses on music. championing women in history to racing. But, Jordan notes, “there It tells the story of Timmy Thomas, promoting breast cancer awareness are African American drivers, and an Evansville native who topped and heart health. people like Charlie Wiggins went American and British charts with before them. And he’s right here “We’re being more than a museum 4.4375”w x 2.1875”h his 1972 hit, “Why Can’t We Live – we want to be a site of social from Evansville, Indiana.” 1/2 VERTICAL Together.” Nelson Mandela requested change,” Jordan says. “The best way Telling local stories like Wiggins’ it at his inauguration. Canadian singer to do that is to respond to the world is so important, Jordan says, because Drake pulled from it for his 2015 we live in and to what affects our “it gives validity to our existence in release, “Hotline Bling.” Museum community.” This is how the museum this country and … speaks to how 4.4375”w x 6.5”h visitors are invited to sample both fuels conversations, breathes life into local history can impact the national songs and ponder the power of music. community values and reveals how narrative that is American history.” One of Jordan’s favorite stories local stories are the building blocks Even as the Evansville African told at the museum is that of race car of our nation’s history – and future.