Walden University ScholarWorks Walden Dissertations and Doctoral Studies Walden Dissertations and Doctoral Studies Collection 2019 Marketing Strategies of Successful Coffee hopS Owners Abi Adeleke Walden University Follow this and additional works at: https://scholarworks.waldenu.edu/dissertations Part of the Entrepreneurial and Small Business Operations Commons This Dissertation is brought to you for free and open access by the Walden Dissertations and Doctoral Studies Collection at ScholarWorks. It has been accepted for inclusion in Walden Dissertations and Doctoral Studies by an authorized administrator of ScholarWorks. For more information, please contact
[email protected]. Walden University College of Management and Technology This is to certify that the doctoral study by Abi Adeleke has been found to be complete and satisfactory in all respects, and that any and all revisions required by the review committee have been made. Review Committee Dr. Warren Lesser, Committee Chairperson, Doctor of Business Administration Faculty Dr. Timothy Malone, Committee Member, Doctor of Business Administration Faculty Dr. Jill Murray, University Reviewer, Doctor of Business Administration Faculty Chief Academic Officer Eric Riedel, Ph.D. Walden University 2019 Abstract Marketing Strategies of Successful Coffee Shop Owners by Abi Adeleke MPA, Indiana University Northwest, 2001 MA, University of Ibadan, Nigeria, 1988 BA, University of Ilorin, Nigeria, 1986 Doctoral Study Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration Walden University June 2019 Abstract Failure is an issue with small businesses globally; some owners of small businesses lack the knowledge of business administration and marketing strategies necessary to help ensure success. The purpose of this multiple case study was to explore what marketing strategies some coffee shop owners use to sustain business operations during the first 5 years of operation.