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Volume 5, Issue 4 (VII) : October – December 2017

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Volume 5, Issue 4 (VII) : October – December 2017 Volume 5, Issue 4 (VII) October - December 2017 International Journal of Research in Management & Social Science Volume 5, Issue 4 (VII) : October - December 2017 Chief Patron Mr. Zahirul Alam Ahmed Director, Empyreal Institute of Higher Education. President , Bhramaputra Welfare Organization Editor- In-Chief Dr. Tazyn Rahman Members of Editorial Advisory Board Mr. Nakibur Rahman Dr. Mukesh Saxena Ex. General Manager ( Project ) Pro Vice Chancellor, Bongaigoan Refinery, IOC Ltd, Assam University of Technology and Management, Shillong Dr. Alka Agarwal Dr. Archana A. Ghatule Director, Director, Mewar Institute of Management, Ghaziabad SKN Sinhgad Business School, Pandharpur Prof. (Dr.) Sudhansu Ranjan Mohapatra Prof.(Dr.) Sharad Kumar Goel Dean, Faculty of Law, Director, Sambalpur University, Sambalpur Indirapuram Institute of Higher Studies, Ghaziabad Dr. P. Malyadri Prof. (Dr.) Monoj Kumar Chowdhury Principal, Professor, Department of Business Administration, Government Degree College, Hyderabad Guahati University, Guwahati Prof.(Dr.) Shareef Hoque Prof. (Dr.) Baljeet Singh Hothi Professor, Professor, North South University, Bangladesh Gitarattan International Business School, Delhi Prof.(Dr.) Michael J. Riordan Prof. (Dr.) Badiuddin Ahmed Professor, Professor & Head, Department of Commerce, Sanda University, Jiashan, China Maulana Azad Nationl Urdu University, Hyderabad Prof.(Dr.) James Steve Dr. Anindita Sharma Professor, Dean & Associate Professor, Fresno Pacific University, California, USA Jaipuria School of Business, Indirapuram, Ghaziabad Prof.(Dr.) Chris Wilson Prof. (Dr.) Jose Vargas Hernandez Professor, Research Professor, Curtin University, Singapore University of Guadalajara,Jalisco, México Prof. (Dr.) Amer A. Taqa Prof. (Dr.) Himanshu Pandey Professor, DBS Department, Professor, Department of Mathematics and Statistics University of Mosul, Iraq Gorakhpur University, Gorakhpur Dr. Nurul Fadly Habidin Prof. (Dr.) Agbo Johnson Madaki Faculty of Management and Economics, Faculty, Faculty of Law, Universiti Pendidikan Sultan Idris, Malaysia Catholic University of Eastern Africa, Nairobi, Kenya Dr. Neetu Singh Prof. (Dr.) D. Durga Bhavani HOD, Department of Biotechnology, Professor, Mewar Institute, Vasundhara, Ghaziabad CVR College of Engineering, Hyderabad, Telangana Prof. (Dr.) Shashi Singhal Prof. (Dr.) Aradhna Yadav Professor, Professor, Amity University, Jaipur Krupanidhi School of Management, Bengaluru Prof. (Dr.) Alireza Heidari Prof.(Dr.) Robert Allen Professor, Faculty of Chemistry, Professor California South University, California, USA Carnegie Mellon University, Australia Prof. (Dr.) Badar Alam Iqbal Prof. (Dr.) S. Nallusamy Adjunct Professor, Professor & Dean, Monarch University, Switzerland Dr. M.G.R. Educational & Research Institute, Chennai Dr. Dhananjay Prabhakar Awasarikar Dr. Sarmistha Sarma Associate Professor, Associate Professor, Suryadutta Institute, Pune Institute of Innovation in Technology and Management Dr. Mohammad Younis Dr. Pranjal Sharma Associate Professor, Associate Professor, Department of Management King Abdullah University, Saudi Arabia Mile Stone Institute of Higher Management, Ghaziabad Dr. Kavita Gidwani Dr. Lalata K Pani Associate Professor, Reader, Chanakya Technical Campus, Jaipur Bhadrak Autonomous College, Bhadrak, Odisha Dr. Vijit Chaturvedi Dr. Sunita Dwivedi Associate Professor, Associate Professor, Amity University, Noida Symbosis Center for Management Studies, Noida Dr. Marwan Mustafa Shammot Dr. R. Navaneeth Krishnan Associate Professor, Associate Professor, King Saud University, Saudi Arabia Bharathiyan College of Engg & Tech, Puducherry Dr. Juhab Hussain Dr. Namita Dixit Assistant Professor, Assistant Professor, King Abdulaziz University, Saudi Arabia ITS Institute of Management, Ghaziabad Dr. V. Tulasi Das Mr. Sukhvinder Singh Assistant Professor, Assistant Professor, Acharya Nagarjuna University, Guntur, A.P. Institute of Innovation in Technology & Management Dr. Urmila Yadav Dr. Nidhi Agrawal Assistant Professor, Assistant Professor, Sharda University, Greater Noida Institute of Technology & Science, Ghaziabad Copyright @ 2017 Empyreal Institute of Higher Education, Guwahati All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission. Application for permission for other use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgment of author, publishers and source must be given. The views expressed in the articles are those of the contributors and not necessarily of the Editorial Board or the Institute. Although every care has been taken to avoid errors or omissions, this publication is being published on the condition and understanding that information given in this journal is merely for reference and must not be taken as having authority of or binding in any way on the authors, editors and publishers, who do not owe any responsibility for any damage or loss to any person, for the result of any action taken on the basis of this work. All disputes are subject to Guwahati jurisdiction only. International Journal of Research in Management & Social Science Volume 5, Issue 4 (VII): October - December 2017 CONTENTS Research Papers INFLUENCE OF SERVICE QUALITY ON CUSTOMER ADOPTION IN TECHNOLOGY BASED 1 – 8 BANKING SERVICES – AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT Dr. S. Vinoth & D. Dilip A STUDY ON ROLE OF MICROFINANCE AND SELF HELP GROUPS FOR RURAL WOMEN IN 9 – 12 ANAND DISTRICT OF GUJARAT Dr. Yagnesh M. Dalvadi and Neha N. Deshpande CASE STUDY OF OVER SPEED RECORDINGS BY HTMS ON NOIDA GREATER NOIDA 13 – 14 EXPRESSWAY Rachna Yaduvanshi and Dr. Sanjeev Bansal STAKEHOLDER’S ACCESSIBILITY IN A STARTUP ORGANIZATION: A CASE STUDY 15 – 19 Preeti Dwivedi, Dr. J. K. Vashisht and Dr. Vijit Chaturvedi SPARE PART INVENTORY MANAGEMENT: MATURITY MODEL & INVENTORY PLANNING 20 – 28 Sagar Bhosale and Dr. Rupali Jain CEASEFIRE VIOLATIONS AND ‘BORDER RESIDENTS’ IN AKHNOOR SECTOR (J&K) 29 – 31 Rashmi Sharma ORGANIZATION DEVELOPMENT AT PANASONIC INDIA 32 – 36 Simran Kour Nayyar and Dr. Parikshit Joshi A STUDY ON IT MARKET INTELLIGENCE IN EUROPE 37 – 46 Dr. Aradhna Yadav CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN ONLINE SHOPPING IN SURAT 47 – 52 CITY Richu M. Juneja and Prachi B. Mehta SIGNIFICANCE OF META ANALYSIS REGARDING RELATIONSHIP BETWEEN JOB 53 – 56 SATISFACTION AND JOB PERFORMANCE Dr. Anshu and Navin Sharma INVESTMENT IN OIL & GAS STOCKS IN BSE: A PERFORMANCE ANALYSIS 57 – 66 Arpita Bagh and Udayan Das SUSTAINABILITY: PROFITABLE TOOL OF BRANDING 67 – 73 Dr. Komal Singh COMPARATIVE STUDY OF CONSUMER BRAND PREFERENCES TOWARDS LEATHER 74 – 79 SHOES Dr. Virender Khanna and Bhavna Bajaj THE TALENT GAPS IN INDIAN HOSPITALITY INDUSTRY 80 – 82 Dr. Ajay K. Rajan and Dr. Suman Pahal SELF EMPLOYMENT IN THE INFORMAL SECTOR IN INDIA: AN ECONOMIC ANALYSIS 83 – 90 Neha Kapoor A STUDY ON RELATIONSHIP BETWEEN EFFECTIVE UTILIZATION OF HRM AND 91 – 95 PRODUCTIVITY OF HOSPITAL EMPLOYEES OF NAGPUR CITY Dr. Ruhi Bakhare PLURALITY IN JAMMU REGION: A SOCIO-CULTURAL PROFILE 96 – 100 Rashmi Sharma ROLE OF INFORMATION TECHNOLOGY IN INDIAN BANKING INDUSTRY 101 – 105 Dr. D. Madan Mohan MIGRATION IN URBAN SETTING: A CASE OF CHANGJIJI (THIMPHU) BHUTAN 106 – 115 Abhishek Parashar International Journal of Research in Management & Social Science ISSN 2322 - 0899 Volume 5, Issue 4 (VII): October - December, 2017 INFLUENCE OF SERVICE QUALITY ON CUSTOMER ADOPTION IN TECHNOLOGY BASED BANKING SERVICES – AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT Dr. S. Vinoth & D. Dilip Associate Professor(s), RVS Institute of Management Studies and Research, Coimbatore ABSTRACT This paper investigates the knowledge of Indian customers towards the utilization of advancements regarding such factors as tangibility, reliability, responsiveness, competence, access, ease of use, courtesy/empathy and security that empower customer's adoption on Innovation Based Banking Services. Customer satisfaction plus customer adoption are additionally tried. The information has been gathered from 225 customers of both Public Sector and Private Sector Banks of Coimbatore District. A survey invigorated data on statistic factors alongside Customer Adoption and Service Quality factors. The outcomes demonstrate that personal factors, for example, gender, age, education and Income assume a positive part in adoption of banking innovation. Larger part of them satisfied with competence, access and, ease of use factors and the mean while the respondents are recommend enhancing service factors such as responsiveness, security and, courtesy/empathy. It is a period that the banks need to give secured and reliable features to their customers. Keywords: Technology Banking, Customer Adoption, Customer Satisfaction I. INTRODUCTION People love to use technology in every field possible. Almost each sector adopts most modern technology to lure more customers. In this era of technology, banks are also in the race of persuading more customers to use their services. The banking industry is right now in the cutting edge of innovation updates, adjustments and applications. Banks are currently headed to investigate more up to date advancements which would more be able to viably build portability, upgrade security, bolster new items and benefits, and enhance customers’ banking experience, while limiting expenses,
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