M arch 2012 ANALYSIS FERGUS HANSON Revolution @State: Fergus is currently seconded to the Brookings Institution as a Visiting The Spread of Ediplomacy Fellow in Ediplomacy. He is also a Research Fellow and Director of Polling at the Lowy Institute. Tel: +1 202 238 3526 E xecutive summary
[email protected] The US State Department has become the world’s leading user of ediplomacy. Ediplomacy now employs over 150 full-time personnel working in 25 different ediplomacy nodes at Headquarters. More than 900 people use it at US missions abroad. Ediplomacy is now used across eight different program areas at State: Knowledge Management, Public Diplomacy and Internet Freedom dominate in terms of staffing and resources. However, it is also being used for Information Management, Consular, Disaster Response, harnessing External Resources and Policy Planning. In some areas ediplomacy is changing the way State does business. In Public Diplomacy, State now operates what is effectively a global media empire, reaching a larger direct audience than the paid circulation of the ten largest US dailies and employing an army of diplomat-journalists to feed its 600-plus platforms. In other areas, like Knowledge Management, ediplomacy is finding solutions to problems that have plagued foreign ministries for centuries. The slow pace of adaptation to ediplomacy by many foreign ministries LOWY INSTITUTE FOR suggests there is a degree of uncertainty over what ediplomacy is all INTERNATIONAL POLICY about, what it can do and how pervasive its influence is going to be. 31 Bligh Street This report – the result of a four-month research project in Washington Sydney NSW 2000 DC – should help provide those answers.