LAURA PIRRONE STRATEGIC DESIGNER Date of birth 22/09/1988 Nationality Italian

+39 3349120462 www.laurapirrone.com

[email protected] www.linkedin.com/in/laura-pirrone

- Production of graphic design contents and presentations EXPERIENCE - Participation on meetings and conferences related with ageing society, disability issues and design From September 2016 - Networking with national and international design STRATEGIC DESIGNER AND PROJECT MANAGER experts MARKETING&TRADE - Design and marketing strategies consultancy February- April 2014, POTENZA (Italy) - Strategic brand repositioning in terms of image, 3D MODELLING AND RENDERING DESIGNER communication, packaging and products PROGETTI WORKSHOP S.R.L. - Architecture Studio - Art direction - Concept and design of new retail experiences October 2013 - February 2014, ROME (Italy) - Communication design and copywriting INDUSTRIAL DESIGNER (Internship) - Retail design TALOCCI DESIGN - Industrial Design studio - Project management - Relationship with clients and suppliers October 2011 - March 2012, ASCOLI PICENO (Italy) - Project implementation UNIVERSITY ASSISTANT PROFESSOR, ERGONOMICS University of Camerino - “Eduardo Vittoria” School of December 2014 - September 2016 Architecture and Design CO-FOUNDER AND DESIGNER - Collaborating with the teacher in organizing lessons and BRING UP LTD - Creative agency researches for students Brand strategy, interior design, product design, - Preparing and correcting tests on Ergonomics communication - Having given a lesson on Cognitive Ergonomics - Graphic and communication - Industrial design - Retail design - Relationship with clients and suppliers EDUCATION October 2015 - February 2017 September 2014, LUCCA (Italy) MASTER IN STRATEGIC DESIGN (MDS) SHORT TERM SCIENTIFIC MISSION RESEARCHER Poli.Design, Politecnico of Milan, Italy COST ACTION TUD1204 - PEOPLE-FRIENDLY CITIES IN A DATA RICH WORLD - European project October 2010 - July 2013 investigating public participation and citiziens’ needs MASTER IN DESIGN (MA) with honors throughout ethnographic research’s techniques University of Camerino - “Eduardo Vittoria” School of I worked in an international team on the following topics: Architecture and Design, Ascoli Piceno, Italy - Investigating the citiziens’ public participation and their needs by on-site research and other research methods September 2012 - February 2013 - Developing a methodology for a City Sounding ERASMUS EXCHANGE STUDENT Board that would act as critical facilitator between city Mimar Sinan Fine Arts University, Istanbul, Turkey institutions and citizens by building capacity for future collaborative urban decision making at neighbourhood October 2007 - July 2010 scale by means of citizen focussed pilot studies and design INDUSTRIAL AND ENVIRONMENTAL DESIGN (BA) challenges with honors - A publication reporting the research and analysis with University of Camerino - “Eduardo Vittoria” School of the resulting outcomes Architecture and Design, Ascoli Piceno, Italy April - June 2014, DUBLIN (Ireland) GRAPHIC AND COMMUNICATION DESIGNER CENTRE FOR EXCELLENCE IN UNIVERSAL DESIGN - LANGUAGES National Disability Authority - Involved in the management of a national design competition (Universal Design Grand Challenge) ITALIAN ENGLISH - Preparing graphic and communication content for the Mother tongue Professional proficiency national design competition - Taking photos of the Universal Design Grand Challenge Event for website and media publications PERSONAL AND AWARDS PROFESSIONAL SKILLS 2018 SHOP!DESIGN AWARD 2018 EUROSHOP RETAIL DESIGN AWARD COMMUNICATION acquired at university and improved 2018 WORLD RETAIL AWARDS at work from a professional point of view; acquired during With the project “Bar Meraviglia” for Sanpellegrino Nestlè my experiences abroad and by interacting with different as part of the design team in M&T cultures from a personal point of view LISTENING SKILLS acquired during my experiences in 2018 ADI DESIGN INDEX working and living in multicultural environment , moreover With the project “À La Folié!” for Délifrance as part of the by working directly with end users/customers/citizens, design team in M&T during the Short Term Scientific Mission for COST Action TUD 1204 or during the 24h Design Challenge in Oslo 2014 WINNER OF “CREATURES” DESIGN CONTEST TEAMWORKING AND CONFLICT RESOLUTION acquired by FORMABILIO S.r.l. during my education by working in multicultural teams; With the furniture product “Ottone” improved at work RESEARCH AND ANALYSIS acquired at university, where 2009 JAMES DYSON AWARD - PEOPLE’S CHOICE I learned their importance for the design process and as AWARD methodology in order to really come out with impacting With the project “Avajacket” outcomes PROBLEM SOLVING acquired during my education and developed at work, not only during the concept process PUBLICATIONS but also during the implementation of a project especially when facing with unexpected events Joyce A., Pirrone L., Tourvas T., Vallone G., Vasilikou C. STRATEGIC THINKING AND DESIGN THINKING acquired (2014) Lucca City Sounding Board. Towards engaging during my education and improved with work experience long-term public participation in the urban planning of IMPLEMENTING STRATEGY acquired especially during the Lucca STSM Fieldwork, September 08-20, 2014 - Final master in Strategic Design and improved at work Report, COST Action TU 1204: People-Friendly Cities in a PROJECT MANAGEMENT acquired during my education Data-Rich World and improved especially during my work experience MULTITASKING acquired especially at work where I usually Pirrone L. (2014) Lucca City Sounding Board. Report for manage at the same time various projects at different the National Disability Authority, Dublin, Ireland, Centre steps of development and with different clients for Excellence in Universal Design, NDA CREATING AND KEEPING DEADLINES improved during my work experience in order to properly organize and Publication of the project NoSoap on the book “Hi- manage workflow and schedules cooking_nuovi riti nuovi tipi – il design del prodotto per SUCCESSFULLY COMPLETE TASKS DESPITE DEADLINE nuove ritualità” by Marco Elia, ADEF edition PRESSURE acquired and improved both during my education - in organizing my studies - and work - managing projects and clients HOBBIES

TRAVELLING AND DISCOVERING CULTURES, PLACES, SOFTWARE SKILLS NATURE AND STORIES

Proficient of CAD/CAM and rendering softwares: PLAYING CAPOEIRA / RUNNING / HIKING Rhinoceros, PTC Creo Elements Pro, 3D Studio Max, VRay for 3D Studio Max, Keyshot, Cinema 4D PLAYING THE GUITAR AND SINGING Proficient of graphic, layout, photo/video editing software: Adobe Lightroom, Adobe Photoshop, Adobe Illustrator, EXPLORING DRAWING TECHNIQUES Adobe InDesign, Adobe Premiere Proficient of Microsoft Office:World, Excel, Power Point READING Good command of Apple IWork: Pages, Numbers, Keynote

BEING A DESIGNER BRINGS TO FACE WITH DIFFERENT SCENARIOS TO DISCOVER WITH “THOUGHT AND CRAFT”. I LIKE IMAGINING THE DESIGNER AS A SPONGE THAT ABSORBS KNOWLEDGE AND INSPIRATIONS AROUND HIMSELVES, SQUEEZES HIS BRAIN AND SUMMERIZES A COMPLEX IDEA INTO A SIMPLE SOLUTION, WHERE USUALLY THE ATTENTION TO DETAIL MAKES ALL THE DIFFERENCE.

ABSORB SQUEEZE CLEAN OUT WITH INFORMATION FOR SUMMERIZE THE SOLUTION