2017-18 Atlantic 10 Conference Institutional Name & Logo Style Guide

OFFICIAL ACCEPTABLE ATHLETIC INSTITUTIONAL NAME PRIMARY LOGO REFERENCES UNACCEPTABLE USAGE SECONDARY LOGOS

Atlantic 10 Conference A-10 Conference Atlantic 10 Conference Atlantic 10 A10 A-10 TV Nickname: Wildcats Davidson University Abbreviation: DAV Lady Wildcats None Also acceptable: ‘Cats Lady Cats

Nickname: Flyers Dayton University None Abbreviation: UD Lady Flyers

Nickname: Dukes Abbreviation: DUQ Lady Dukes None TV Also acceptable: DU

Fordham University Nickname: Rams FU None Abbreviation: FOR Lady Rams

GMU Nickname: Patriots Geo. Mason Abbreviation: MASON None G. Mason Also Acceptable: Mason Lady Patriots GWU The George Washington Nickname: Colonials Geo. Washington None University Abbreviation: GW G. Washington

FORDHAM MED. GREY FORDHAM MAROON FORDHAM BLACK PANTONE BLACK 30% PANTONE 209 C PANTONE BLACK Lady Colonials

Nickname: Explorers LaSalle (no space) Abbreviation: LAS LSU Also Acceptable: LU Lady Explorers TV Nickname: Minutemen (men’s teams) Minutewomen (women’s teams) University of Minutemen for women’s teams None Abbreviation:UM UMass-Amherst Also Acceptable: UMass Nickname: Rams University of Abbreviation:URI Lady Rams None Also Acceptable: Rhody

Nickname: Spiders Richmond University Abbreviation:UR RU TV Alternate Abbreviation: RICH Lady Spiders Nickname: Bonnies Saint Bonaventure Abbreviation: SBU St. Bonaventure University St. Bon Also Acceptable: St. Bona’s, Bona’s, TV Bona (in that order) Lady Bonnies Nickname: Hawks St. Joseph’s Abbreviation: SJU Saint Joseph’s University Saint Joe’s Also Acceptable: St. Joe’s (not on STJ TV first reference) Lady Hawks

Saint Louis University Nickname: Billikens St. Louis Abbreviation: SLU Lady Billikens TV

Virginia Commonwealth Commonwealth Nickname: Rams Va. Commonwealth None University Abbreviation: VCU Lady Rams

TV DENOTES BEST LOGO TO USE FOR TELEVISION PURPOSES WHEN AN INSTITUTION HAS MULTIPLE LOGOS