2017-18 Atlantic 10 Conference Institutional Name & Logo Style Guide OFFICIAL ACCEPTABLE ATHLETIC INSTITUTIONAL NAME PRIMARY LOGO REFERENCES UNACCEPTABLE USAGE SECONDARY LOGOS Atlantic 10 Conference A-10 Conference Atlantic 10 Conference Atlantic 10 A10 A-10 TV Nickname: Wildcats Davidson University Davidson College Abbreviation: DAV Lady Wildcats None Also acceptable: ‘Cats Lady Cats Nickname: Flyers Dayton University None University of Dayton Abbreviation: UD Lady Flyers Nickname: Dukes Duquesne University Abbreviation: DUQ Lady Dukes None TV Also acceptable: DU Fordham University Nickname: Rams FU None Abbreviation: FOR Lady Rams GMU Nickname: Patriots Geo. Mason Abbreviation: MASON None George Mason University G. Mason Also Acceptable: Mason Lady Patriots GWU The George Washington Nickname: Colonials Geo. Washington None University Abbreviation: GW G. Washington FORDHAM MED. GREY FORDHAM MAROON FORDHAM BLACK PANTONE BLACK 30% PANTONE 209 C PANTONE BLACK Lady Colonials Nickname: Explorers LaSalle (no space) La Salle University Abbreviation: LAS LSU Also Acceptable: LU Lady Explorers TV Nickname: Minutemen (men’s teams) Minutewomen (women’s teams) University of Massachusetts Minutemen for women’s teams None Abbreviation:UM UMass-Amherst Also Acceptable: UMass Nickname: Rams University of Rhode Island Abbreviation:URI Lady Rams None Also Acceptable: Rhody Nickname: Spiders Richmond University University of Richmond Abbreviation:UR RU TV Alternate Abbreviation: RICH Lady Spiders Nickname: Bonnies Saint Bonaventure Abbreviation: SBU St. Bonaventure University St. Bon Also Acceptable: St. Bona’s, Bona’s, TV Bona (in that order) Lady Bonnies Nickname: Hawks St. Joseph’s Abbreviation: SJU Saint Joseph’s University Saint Joe’s Also Acceptable: St. Joe’s (not on STJ TV first reference) Lady Hawks Saint Louis University Nickname: Billikens St. Louis Abbreviation: SLU Lady Billikens TV Virginia Commonwealth Virginia Commonwealth Nickname: Rams Va. Commonwealth None University Abbreviation: VCU Lady Rams TV DENOTES BEST LOGO TO USE FOR TELEVISION PURPOSES WHEN AN INSTITUTION HAS MULTIPLE LOGOS.