The circular economy: Moving from theory to practice McKinsey Center for Business and Environment Special edition, October 2016 The circular economy: Editorial Board: McKinsey & Company Moving from theory to practice Shannon Bouton, Anne-Titia Practice Publications is written by consultants Bové, Eric Hannon, Clarisse Editor in Chief: from across sectors and Magnin-Mallez, Matt Rogers, Lucia Rahilly geographies, with expertise Steven Swartz, Helga in sustainability and Vanthournout Executive Editors: resource productivity. Michael T. Borruso, Editors: Cait Murphy, Allan Gold, Bill Javetski, To send comments or Josh Rosenfield Mark Staples request copies, email us:
[email protected]. Art Direction and Design: Copyright © 2016 McKinsey & Leff Communications Company. All rights reserved. Managing Editors: This publication is not Michael T. Borruso, Venetia intended to be used as Simcock the basis for trading in the shares of any company or Editorial Production: for undertaking any other Runa Arora , Elizabeth complex or significant Brown, Heather Byer, Roger financial transaction without Draper, Torea Frey, Heather consulting appropriate Hanselman, Gwyn Herbein, professional advisers. Katya Petriwsky, John C. Sanchez, Dana Sand, No part of this publication may Sneha Vats, Belinda Yu be copied or redistributed in any form without the prior Cover Illustration: written consent of McKinsey & Richard Johnson Company. Table of contents 2 4 11 Introduction Finding growth within: Ahead of the curve: Innovative A new framework for Europe