Absolut Watkins!
Stockholm, Oct 19, 2010 Press release Introducing the fabulous new limited edition flavor from the world’s leading premium vodka brand ABSOLUT WATKINS! Last night, on October 18th, it was “sneak” premièred at a spectacular release party at Villa L’Abri in Cannes — ABSOLUT WATKINS, the smashing new limited edition flavor from ABSOLUT, created exclusively for global travelers, reflecting all of the excitement, glamour and star quality of the globetrotting fashion world. ABSOLUT WATKINS will be launched throughout the global duty free/travel retail market in January 2011. ABSOLUT WATKINS is a truly innovative new flavor; rich, smooth and sensual in taste and aroma with the distinct, mysteriously luxurious qualities of freshly ground coffee with notes of almond, caramel and warm chilli. The extravagant and glamorous decor of the unique limited edition ABSOLUT WATKINS bottle was created by celebrated Swedish fashion illustrator and artist, Liselotte Watkins, famous for her designs for fashion brands such as Miu Miu, Anna Sui and Barney’s as well as for magazines such as VOGUE and The New Yorker. “Having my name on the ABSOLUT bottle is crazy and fantastic,” said Stockholm and Milan based Watkins. ”I’m Swedish, so the brand has always been there for me, and looking back at previous ABSOLUT collaborations, it’s truly a great honor to be in that company.” “With my bottle decor and the campaign imagery, I wanted to convey something of my own vision regarding the archetype of cosmopolitan glamour,” Watkins continues. “The flavor is a traveler’s exclusive and traveling is one of my great passions.
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