Netbank® Signs Marketing Agreements with Intuit® and Microsoft®

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Netbank® Signs Marketing Agreements with Intuit® and Microsoft® For Immediate Release Contact: Matthew Shepherd 678-942-2683 [email protected] NetBank® Signs Marketing Agreements With Intuit® and Microsoft® Promotions in Quicken® and Microsoft Money Provide Bank Targeted, Cost-Effective Access to Technology-Savvy Consumers ATLANTA (August 1, 2002) NetBank® (NASDAQ: NTBK; www.netbank.com), Member FDIC, Equal Housing Lender and the country’s largest independent Internet bank, today announced the continuation of its successful advertising campaign with Quicken® along with the start of a similar promotion with Microsoft® Money. As part of the respective advertising agreements with Intuit® (NASDAQ: INTU) and Microsoft (NASDAQ: MSFT), NetBank accounts will be promoted in the 2003 editions of Quicken and Money, the country’s two top-selling personal finance management software applications. The updated versions of both applications are tentatively scheduled for release later this summer. “We are pleased to work with both companies and believe each campaign represents a great opportunity for the bank as well as the consumer,” said Eve McDowell, chief sales and customer fulfillment executive. “The promotions put our brand in front of a desirable, technology-savvy group of consumers whose demographics match those of our existing customers. Intuit and Microsoft are able to add value by providing their customers with special incentives at NetBank, which has earned a reputation for offering the best combination of price, service and product depth along with seamless account integration into their software applications.” Both marketing agreements include the following benefits for the bank: • Logo placement on the exterior of the product packaging • A NetBank-branded desktop icon that leads the user to the bank’s promotional offer • Additional banner advertising on the Quicken.com and MSN sites These promotions are part of NetBank’s ongoing effort to proactively manage account acquisition costs and build long-term, multi-product customer relationships. The bank continues to refine its marketing effort to attract select consumers whose approach to managing their personal finances complements its core value proposition. NetBank completed Open Financial Exchange (OFX) certification for Quicken and Money in 2000. OFX allows customers to download their account information into Quicken and Money automatically. The bank had a similar arrangement with Intuit for the 2001 and 2002 releases of Quicken. Financial terms of the agreements have not been disclosed. 1 About NetBank® NetBank, Equal Housing Lender and Member FDIC, is the country’s largest independent Internet bank and a primary operating subsidiary of NetBank, Inc. (NASDAQ: NTBK), a value-oriented, diversified financial services company. NetBank currently serves customers in all 50 states and more than 20 foreign countries with a full line of banking, lending and brokerage services. Its branchless business model allows it to operate at approximately half the cost of a traditional bank. The bank uses its operational cost savings to pay leading deposit rates and to provide customers with free account services, including unlimited online bill payment and presentment; an ATM deposit-taking service; wireless account access; and 24x7 live customer support. NetBank has two mortgage lending subsidiaries. RBMG, Inc., is a business-to-business mortgage lender that generates loans through a nationwide network of independent mortgage brokers and correspondent lenders. Market Street Mortgage Corporation is a direct-to-consumer mortgage originator currently licensed in 35 states. RBMG® and Market Street Mortgage® are both Equal Housing Lenders. Together, they generated approximately $13.5 billion in mortgages during 2001. For more information on NetBank’s products and services, please visit www.netbank.com. ### “Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: Information in this press release about the bank’s ability 1) to reduce its account acquisition costs over time; 2) to attract customers that are more likely to maintain longer relationships or use a greater number of products; and 3) to add value to the products or services of its marketing partners are “forward-looking statements” involving risks and uncertainties that could cause actual results to differ materially. Risks include 1) the bank not attracting consumers from its desired market segment in significant volume; 2) customers not responding to cross-sell campaigns at the bank; 3) customers of the bank’s marketing partners not perceiving value in its offering; and 4) a change in marketing strategy by the bank or its partners for unforeseen financial or other reasons. The bank has no obligation to update any forward-looking statements. For a discussion of additional risks and uncertainties facing NetBank, see “Risk Factors” in NetBank, Inc.’s SEC filings. Intuit, the Intuit logo, and Quicken, among others, are registered trademarks and/or registered service marks of Intuit Inc. in the United States and other countries. Quicken.com and Quicken Loans, among others, are trademarks and/or service marks of Intuit Inc., or one of its subsidiaries, in the United States and other countries. 2 .
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