Spring 2008 Heights News 2 Central Avenue SID Message from the Board of Trustees Management Corp
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C.A.S.I.D. Management Corp. 366 Central Ave., Suite 201 Jersey City, NJ 07307 www.JCHeights.com Jersey City HeigHts NeWs Official Newsletter of the Central Avenue Special Improvement District Management Corporation Spring 2008 Everything Jersey City Festival! Central Avenue SID Proudly Presents the Saturday, May 17, 2008 on Central Avenue What are YOU doing on Saturday, May 17? How about The festival is expected to bring over 10,000 people from taking in some free concerts, letting the kids try out a rock all over the Heights and the surrounding area to Central climbing wall, enjoying some zeppoles and checking out the Avenue, making it the first festival of its scale to take place offerings of some of the area’s best artists, crafters, and on a main street in Jersey City in a very long time. There merchants? If this sounds like your kind of way to spend a will be something for everyone: music and food for all tastes, Saturday, Central Avenue is where you’ll want be on May shopping for the grown-ups, and rides for the kids. The 17 to help celebrate the first annual Everything Jersey City festival will take place between Hutton and South Streets Festival! on Central Avenue between 11 AM and 6 PM. Admission is free, and the festival is handicap accessible. “The Everything Jersey City Festival will give the entire Jersey City community a chance to come together and celebrate our pride and harmony,” said Mayor Jerramiah T. Healy. “I can’t think of a better way to showcase our many outstanding artists, musicians, businesses and community organizations.” Festival supporters gather on Central Avenue to celebrate the festival banner-raising The festival will feature three stages ceremony on March 19. of free music concerts, including Continued on page 6 NEW Discounted Fare on the 10/99s: Round Trip from the Heights to NYC = $4.50 Coach USA bus routes 10 and 99s have been operating on fare, which will be available only to riders boarding north of Central Avenue in Jersey City since August 2007, offering Journal Square on the 10 and 99s bus routes starting April Heights residents a convenient one-seat ride to the Port Au- 7, will be $4.50 round-trip, a 44% discount off the previous thority Bus Terminal in New York City. While ridership round-trip fare of $8. is increasing along the centrally-located route, Coach USA is working in partnership with the Central Avenue SID Riders can pay the $2 one-way fare in cash on New York- (CASID) to improve the accessibility and affordability of the bound buses. To pay the local transit infrastructure even further. discounted fare on return trips from New York, rid- To entice new riders and improve the overall viability of the ers must show tickets pur- 10 and 99s routes, which are the only routes to service Cen- chased in advance. These tral Avenue, Coach USA Red & Tan in Hudson County has tickets will be available for announced plans to offer a promotional fare to and from the sale at Goehrig’s Bakery Port Authority Bus Terminal in New York City. The new Continued on page 3 Spring 2008 HEIGhts news 2 Central Avenue SID Message from the Board of Trustees Management Corp. Dear Reader, Gaughan (Ward D) and Steve Lipski (Ward 366 Central Ave., Suite 201 C), CEO Eugene Nelson and Roberta Jersey City, NJ 07307 With only weeks left before May 17, we are Farber of the Jersey City Economic pleased to report that plans for Jersey City’s Development Corporation, the State of NJ Ph: (201) 656-1366 biggest main street festival are quickly becoming Urban Enterprise Zone Program, Director Fx: (201) 656-4037 a reality! Our city has numerous festivals Email: [email protected] Maryanne Kelleher and the staff of the city and celebrations for specific communities Division of Cultural Affairs, and all the Board of Trustees and neighborhoods, but as the title of the city officials who have served on the Festival Everything Jersey City Festival indicates, the Planning Committee, in particular those Michael Yun CASID wants to offer an opportunity for all of President from the Jersey City Police Department, the Garden State News us to come together and celebrate everything Jersey City Fire Department, the Jersey 366 Central Ave. about where we live - our talented musicians City Parking Authority and the Jersey and artists, our enterprising local businesses, Domingo Handal City Incinerator Authority. Also, we thank Vice President and the non-profits, civic organizations and Hudson County Executive Tom DeGise, the Amourville Ice Cream public servants who make our city better every Board of Chosen Freeholders, and Director 290 Central Ave. day. Bill LaRosa and Eileen Gaughan from Sanford Fishman If you are a Heights resident, CASID member the county Office of Cultural Affairs and Treasurer Tourism. And last but certainly not least, we Bond Drugs or community leader, we hope you will take a 371 Central Ave. careful look at this special edition of the Heights want to thank the community leaders and News to learn more about the festival, how it residents in the Heights for their patience Gary Solomon with the temporary inconveniences caused by Secretary will affect you, and how you can participate. Hauptman Carpets the festival and their willingness to share their 307 Central Ave. If you’ve picked this newsletter up for the first neighborhood with the rest of the city for a day. Marco LoSchiavo time at the festival, welcome to Central Avenue! The support we have received from all of you Trustee Organizing the Everything Jersey City Festival has made it possible to organize a premiere Nino’s Shoes is just one of the ways that the Central Avenue festival for everyone in our area to enjoy. 344 Central Ave. Special Improvement District Management We welcome your feedback on this year’s Grace Cutri Corporation (CASID) guides and promotes Trustee the positive social growth and economic festival and ideas for future events - don’t DC Travel Bureau hesitate to e-mail, call or stop by the office. 341 Central Ave. revitalization occurring in the City of Jersey City. In addition, we provide supplemental Enjoy your spring, and we’ll see you at the Gilbert Mendez management, maintenance, and improvements Trustee Everything Jersey City Festival! Mendez Agency to the Central Avenue business district. If you 263 Central Ave. have ever seen a street maintenance worker Sincerely, keeping Central Avenue clean, holiday lights President Michael Yun and David Diaz brightening our dark winter evenings, or District Manager banners and TV commercials promoting our the CASID Board of Trustees Brittany Hopkins local businesses, you have seen the CASID Director at work. Visit our website, www.JCHeights. Editor in Chief, com, for more information about all that we do Central Avenue News on behalf of residents and businesses in the Irwin M. Rosen, Esq. Heights and Jersey City as a whole. Corporation Counsel We would be remiss if we did not take this Cynthia Hadjiyannis, Esq. opportunity to thank the many supporters Corporation Co-Counsel who have helped us realize our vision for the Gilbert Sunshine, CPA Everything Jersey City Festival over the past Board Accountant months. You can read more about the festival’s Oliwa & Company, CPA many sponsors from Jersey City’s business and Auditor civic community on the next page, but we want to offer special thanks to Mayor Jerramiah T. Paid For In Part By The State of New Jersey Healy and the City of Jersey City Municipal Urban Enterprise Zone Program Council, in particular Councilmen Bill www.JCHeights.com Spring 2008 HEIGhts news 3 Festival Offers Central Avenue Businesses a Chance to Shine By playing host to the Everything Jersey City Festival, Central Avenue businesses know they’ll have to deal with 8 Steps to a Successful Festival some inconveniences on May 17th - the street will be closed, for Central Avenue Businesses and their regular Saturday customers may stay away. Still, a survey of business owners conducted in December 2007 1. Apply and pay for a sidewalk sale permit or exhibitor found that over 90% support the festival and look forward space - call the CASID office at (201) 656-1366 if you to the the exposure it will bring to this traditional main haven’t already done so. Merchants who set up displays street business district. without a permit on the day of the festival WILL be subject to heavy fines from city inspectors. “We’re going to see people passing by our storefronts during 2. Choose inventory that will show off what your business the festival who might have moved to Jersey City within the past few years but have never come to see everything has to offer and sell well at a festival. that’s available right here on Central Avenue,” said CASID 3. Plan a professional-looking booth or sidewalk sale trustee and Festival Planning Committee member Marc using a canopy, table, skirt and clear signage. LoSchiavo. “This is a great opportunity for us as business 4. Clean and decorate your storefront for the festival. owners to show Jersey City who we are and what we have Make it look as inviting as your booth or sidewalk sale so to offer.” people will stop in! 5. Prepare for parking constraints. Because parking CASID members have first priority in obtaining booth will be prohibited on Central Avenue and several side spaces at the festival and pay a significnatly discounted streets, the CASID will provide shuttle service from exhibitor rate. To ensure that Central Avenue businesses several parking lots in the area during the festival - see get the maximum benefit from the festival, the CASID page 7 for details.