Central Avenue S.I.D. Mgmt Corp. PRSRT STD 366 Central Ave., Suite 201 U.S. POSTAGE PAID Jersey City, NJ 07307 MAILED FROM ZIP CODE 07102 www.JCHeights.com PERMIT No. 6708 JERSEY CITY heights news Official Newsletter of the Central Avenue Special Improvement District Management Corporation Holiday Edition 2011

Photo Credit: Alton O’Neil: Mayor joined Heights community leaders and neighbors for the official lighting of the holiday decorations on Central Avenue. Forget the Congested Highways, “Splash of Color” Central Avenue is now home to Shop Central Ave First During the more art than ever. Among the new art on Central Avenue is Holidays! New Energy Efficient the “Koi Too” mural, “Splash of Color” traffic box (by artist Ed Decorations Light the Way. Morris at Central and Franklin The Central Avenue business community welcomes you to enjoy St.), and the “Flowers Never our new festive seasonal lighting decorations and reinvest this Die on Central Avenue” on holiday season in your local main street. With over 240 store- CCTV bases. fronts, the Central Avenue business district is here to serve you More Art on page 12 and features a large variety of shops, restaurants, and many other services and pay only 3.5% sales tax at participating UEZ businesses. IN THIS ISSUE Holiday Shopping/ Holiday Parking ...... 1, 10-12 Beginning December 5th and ending January 1st, the Jer- Message from CASID Board of Trustees ...... 2 sey City Parking Authority is offering shoppers FREE METER Everything JC Festival Returns ...... 2 New No. 119 and 88C Bus Service ...... 3 PARKING for the first two (2) hours only in municipal Parking Matters ...... 4-5 parking lots along the City’s shopping districts. Also, the Jersey Save Christ Hospital Editorial ...... 6 City Police Department will increase patrols along our shopping “Flowers Never Die on Central Avenue” ...... 12 corridor all month long. “Koi Too” Mural ...... 13 Central Avenue Streetscape Maintenance Operation ...... 17 BIG DIG ...... 24 Continued on page 12 Halloween Photos ...... 24 Page 2 HEIGHTS NEWS Fall/ Holiday Edition 2011 www.JCHeights.com Message from the Board of Trustees Dear Reader, York Port Authority Bus Terminal for most of the day. Though late-evening, early-morning and week- Season’s greetings and thank you for supporting end service have not been reestablished, the CASID is local businesses. With the holiday season upon us, working towards making 24/7 bus service a reality for the Central Avenue Special Improvement District Central once again.

MANAGEMENT CORPORATIO N Management Corporation installed brand new, envi- ronmentally friendly holiday decorations and lights Central Avenue businesses who are shopping for the 366 Central Ave., Suite 201 throughout the district. These new lights and decora- best price on private garbage and recycling collection Jersey City, NJ 07307 Ph: (201) 656-1366 tions are part of the business community’s ongoing should contact the Jersey City Incinerator Au- Email: [email protected] effort to make the neighborhood as warm and inviting thority (201.432.4645 ext. 625). In a recent meeting as possible and we anticipate a strong fourth quarter with its CEO, Oren K. Dabney, explained that the BOARD OF TRUSTEES (holiday sales) to carry us into 2012. JCIA offers competitive prices for private hauling and maximized value for recyclables. Given the difficult Michael Yun That said, it has been an eventful past few months economy, a fifteen minute could save your business President on Central Avenue. Since our last Heights News, the money. The CASID thanks Mr. Dabney and his staff Garden State News, neighborhood experienced the tragic loss of Randy their ongoing contributions to making Jersey City 366 Central Ave. Ph: 201.659.0648 “Amanda” Lehrer, longtime waitress at Tommy’s truly business friendly. Restaurant, who life was tragically cut short. Our Gilbert Mendez thoughts and prayers go out to Amanda’s family, Please mark your calendars, the Central Avenue Vice President South friends and especially the young daughter who recent- SID’s Annual Meeting of the Corporation will Mendez Agency ly celebrated her first birthday. The whole community be held Tuesday March 13, 2012 at 6 PM in the 263 Central Ave. Ph: 201.792.4188 will miss her lovely spirit and ever-present smile. CASID office (366 Central Avenue, Suite 201, Jersey City). Joseph Nachbaur Coach USA’s elimination of the 99s bus service was Vice President North another worrisome event for many Heights residents, Please remember to invest in your community and State Farm Insurance due to the hard work and support of community shop local this holiday season. On behalf of the 505 Central Ave. Ph: 201.222.8866 members along with the intervention of local elected CASID and its members, we wish you and your family officials, a partial-solution was created with the new a joyful holiday season. Sanford Fishman NJ Transit 119 bus that began operations on Novem- Treasurer ber 7th. In tandem with the partially rerouted NJ Sincerely Yours, Bond Drugs Transit 88C bus, Central Avenue continues to have 371 Central Ave. Ph: 201.656.3900 bus service to and from and the New President Michael Yun and the Board of Trustees

Gary Solomon Secretary Hauptman Carpets Everything Festival Returns Sat. May 19th, 2012 307 Central Ave. Ph: 201.659.5195 Ladies and gentleman, grab your calendars, be- tomer Appreciation Day”, the Festival is our way Grace Cutri cause the 2012 Everything Jersey City Festival to thank you for shopping local and contributing Trustee has a date! On Saturday, May 19th, 2012, Central so much to the vibrant Heights community. DC Travel Bureau Avenue will once again become home to the big- 341 Central Ave. Ph: 201.653.1600 gest, most family friendly street festival in North- As the event grows nearer, merchants, residents, ern . visitors, and festivalgoers can get news updates Sergio Ferreira through our website (JCHeights.com). Be sure to Trustee Expect laughter, music, art, great food, lively reschedule all professional and personal obliga- Eye Contact Vision Center 368 Central Ave. crowds and, of course, the unexpected! This past tions, including birthdays and births, and tell all Ph: 201.659.2774 May, over 30,000 people were part of the fun and your friends about the Everything Jersey City we expect even more folks at our fifth annual fes- Festival on Saturday, May 19th, 2012. Don’t David Diaz District Manager tival. Created as an Central Avenue-wide “Cus- miss it!

William C. Clarke Director New Businesses to Visit on Central Avenue Editor-in-Chief Heights News Central Gold & Diamond J&R Treasures Smart Start Academy Irwin M. Rosen, Esq. 276 Central Avenue 287 Central Avenue 462 Central Avenue Corporation Counsel (201) 721-5336 (201) 461-6161 JBM Modeling & Academy of Arts Cynthia Hadjiyannis, Esq. Chi-Chi’s Clothing Store 389 Central Ave, 2nd Floor Super Vision Optical Corporation Co-counsel 277 Central Avenue (201) 850-3025 461 Central Avenue (201) 420-0101 Gilbert Sunshine, CPA El Carretero - Grand Re-Opening Jine’s Cafe Board Accountant 449 Central Avenue 476 Central Avenue Runway Clothing Store (201) 222-2990 (347) 208-9284 308 Central Avenue Oliwa & Company, CPA (201) 805-5185 Auditor Good Time Restaurant MHM Insurance 406 Central Avenue 243 Central Avenue Sweet Pineapple Fruits & Vegetables Paid for in part by the Jersey City (201) 984-2450 (201) 721-6081 370 Central Avenue Urban Enterprise Zone Program (201) 792-4364 www.CentralAveSID.org Fall/ Holiday Edition 2011 HEIGHTS NEWS Page 3

says CASID President Michael Yun. “If Just in Time for the Holidays, New Bus mass transit is allowed to collapse then property values will drop and people Service No. 119 & 88C on Central Avenue who can will leave.” For this reason, the On November 7th, private bus company depend on this bus for a stress free com- CASID is pursuing a productive partner- Coach USA ended the Red and Tan 99s mute into the city.” ship with NJ Transit to improve local and 4 bus routes that operated in Hudson service. County. The number 4 bus route was taken Despite these factors, NJ Transit Senior over by A&C Bus while New Jersey Tran- Director Anthony M. Grieco wrote via The CASID and the Riverview Neigh- sit replaced the 99s using the new 119 and email: “I discussed this request at length borhood Association are two of several 88C bus routes. with our Bus Service Planning Division. community organizations that continue to As you may be aware, the No. 119 Line speak out about the need for better mass The 99s offered direct service to the Port service represents a significant effort on transit in the Jersey City Heights, espe- Authority Bus Terminal and for many our part to continue weekday peak com- cially through improvements to the service Heights commuters it was the fastest (20 muter service for former Coach USA No. offered by current No. 123 and No. 119 minutes) and most efficient way to and 99S customers following the discontinu- buses. As RNA President Becky Hoffman from jobs in . The new NJ Tran- ance of that service. says, “The demand is there if you get the sit 119 bus, while offering connecting schedule and pricing right.” service to New York’s Port Authority Bus “We based our service levels on the rid- Terminal, Central Avenue, Journal Square, ership information obtained from Coach NJ Transit bus tickets can be purchased New Jersey City University, St. Peter’s USA prior to them abandoning the 99S locally at DC Travel Bureau, Inc. (just off College, and Bayonne, operates only on service. Using those figures, we deter- Central Avenue at 2 Lincoln St, Jersey weekdays between 5 AM and 10 AM, then mined that ridership levels in the off-peak City), a commissioned ticket agent. Avail- 3 PM and 10 PM, and thus leaves Central and on weekends were relatively low. able at DC Travel are one-way, ten trip Avenue without service in the midday, late- Given our severe budgetary constraints, we and monthly passes. For directions or store evening, and early morning. are unable to absorb the costs associated hours call 201.653.1600. with providing more frequent service at The 88C bus route (connecting Journal this time. Nevertheless, we will keep your Square, Central Avenue, and North Ber- request on file should our situation change gen) gives midday bus service every hour and resources become available.” Top 5 Needs for 119 between 10:30 AM and 2:30 PM and on the weekends every 90 minutes between According to the Census Bureau’s 2006 The Top 5 Improvements Needed for approximately 8:15 AM and 6:45 PM. American Community Survey some 46% the New 119 Bus Route based on com- of Jersey City residents primarily use pub- muter feedback: While the 119 and 88C buses are prefer- lic transit (2nd in the nation behind New able to no bus service these solutions York City) and more than 40% of Jersey 5. More Local Places to Purchase are insufficient. As resident Anne Pettit, City households do not own a car. Jersey Monthly and 10-Trip Ticket Passes. who calls bus service to a City is considered one of the nation’s most Convenience is key. “lifeline” for Jersey City, states, “half the public transit friendly cities (an August service for twice the price is no answer.” 2011 Forbes Magazine article listed us as 4. Promotional Ticket Rates. New bus Since the change in service, many com- number 3 nationwide), but transit infra- line. New customers. New rates to wel- muters and Height-based residents have structure is unevenly distributed. come and gain their interest. joined Ms. Pettit in pointing out how limited service to New York has quickly For Heights residents, the nearest PATH 3. Midday Bus Service. Many folks become a major obstacle. Given the lack of station (Journal Square) is anywhere from work the night shift or in the service plausible alternatives outside of the limited one half mile to two miles away and the industry. They need to know they can 119 bus, many commuters now face lon- 9th Street and Congress Light Rail station make their late-afternoon, early eve- ger, more expensive commutes that greatly inconveniently lies at the Northeastern ning shifts. detract from the appeal of living in an edge of the Heights. Moreover, Hudson affordable neighborhood like the Heights County bus service as a whole suffers from 2. Weekend Bus Service. Many people that is also so close New York City. poor service and NJ Transit shows little travel into NYC on the weekends. Some interest in improving the present situation. for work. Some for play. As resident and commuter Donald Devoe Ten year’s ago Coach USA operated ten writes, “The late-night [bus] runs are ES- bus lines in Hudson County (No. 3, 4, 5, And, the most crucial need of the new SENTIAL to people like me, who work in 10, 11, 16, 99, 99S, 122/ 144, and 231) and 119 Bus Route is: New York and come home late at night. now only operate one and the lack of re- Such a convenient connection to the city placement service has left the Heights and 1. Late-Evening and Early-Morning makes Jersey City practically like another other neighborhoods woefully undeserved Service. The 99s’ buses between 10 PM borough of New York, [and] a very valu- by mass transit. and 3 AM coming back from Port Au- able asset, since the rents here are more thority Bus Terminal are full of com- reasonable.” And resident Scherman Park “The beauty of living in the middle of muters. Hello Demand; Where is the explains, “The 11:15 bus is always full Hudson County is the proximity to New supply? with hotel and Broadway workers […] we York City, which is fifteen minutes away,” Page 4 HEIGHTS NEWS Fall/ Holiday Edition 2011 www.JCHeights.com Parking Does Matter: Call to Return Practical Meter System off from work to attend court and prove the summons was not deserved. This creates an environment where the gov- erning agency benefits from user error and there is a financial incentive not to correct such issues.

On the same day of their October 25th Commissioner’s Meeting, the JCPA spent nearly $800 at Puccini’s Restau- rant for a “dinner meeting.” Parking kiosks, user complaints and budgeting issues may have been on the agenda. The cost of this luxury dinner was equal to the equivalent of 27 overtime meter summonses. Photo: Nearly 50 protesters stood outside the Jersey City Parking Authority’s Commissioner’s meeting on Sep- tember 27th to call attention to the damaging effects of the parking paystation system installed in the Central Avenue business district. Although New York City has invested in and installed over 6,000 paystation Shopping local is fun, convenient, an ping and running errands on Central parking machines, other municipal of- investment in the community and should Ave been so difficult for me,” said Lauren ficials must thoroughly research their be encouraged. However, the parking Baez, an outspoken critic of the system. community’s specific parking needs and paystation (kiosk) system on Central “Too many times I have struggled to be aware that parking kiosks are not a Avenue is a hurtle between shoppers and walk to where the pay machine is, only “one size fits all” solution appropriate for local businesses. The parking system’s to find that it is broken, then either give every city or town. For more information many flaws undermine local commerce, up and go home or try to find another about the inferior parking paystation whereas the formerly installed parking one, then go back to my car, then go to design on Central Avenue visit www. meterheads were practical, user-friendly the store I needed to get to if I have any JCHeights.com and click on the “Park- and less prone to breaking down. Central strength left to walk any further.” ing Hot Button.” If you have not done so Avenue’s shoppers, visitors, neighbor- already, please sign the online petition hood and business community are ac- The design of parking paystations fails on the web page and have your opinion tively trying to get this message across to accommodate the needs of citizens like emailed directly to every city official. to City officials. Ms. Baez. Instead of better service for users, these machines are sold primarily The CASID met with the Jersey City as moneymakers for towns and govern- Parking Authority on this issue in April ing agencies. Paystations salesmen use 2011 but since then little action has a “More money, More efficiency” tagline been taken. Before the JCPA Commis- and claim that “everybody’s doing it” to sioner’s meeting on Tuesday, September convince town officials that their product 27th, members of the community held a is a “must have” for any community. protest rally in front of the agency. Just under a month later on October 26th, the Generating revenue by overregulat- Jersey Journal reported, “Old parking ing parking is a growing trend among meters along Central Avenue in Jersey cash strapped cities. In the “guilty until City to return after complaints about proven innocent” system, ticketed shop- newer models.” In the article, JCPA pers and visitors are at a disadvantage Executive Director Mary Paretti pub- because disputes over summons have to licly stated that she hopes to have the be settled in court. Imagine your frustra- old-style parking meters back on Cen- tion after receiving a summons because tral Avenue by early 2012, and possibly the parking enforcement officer did not move the parking paystation devices to see you at the nearest working machine other parts of the city. The Jersey City only to be told that you must “take it to Independent reported that February is court.” the targeted date of the change, though inclement weather could factor into that The Parking Authority benefits finan- timetable. cially from the inconvenience of disput- Photo: Dollar bills and coins are SOMETIMES ac- ing parking tickets. The option to simply cepted but “No Change Given” is a guarantee. The “I am handicapped and have been a pay the summons ($29 for overtime coin and cash feeds are temperamental and a focal point of user complaints. In November 2011, 30% of resident of Jersey City Heights for more meter in Jersey City) is far more conve- the kiosks on Central Avenue had broken cash feeds than 25 years. Never before has shop- nient than the alternative of taking time and needed to be taped shut (pictured above) because of the malfunction. www.CentralAveSID.org Fall/ Holiday Edition 2011 HEIGHTS NEWS Page 5

THE HUDSON REPORTER

„Nine weekly newspapers serving Hudson County.‰ www.DCTravel.com Complete Personal Travel Service Since 1971 New Location: 2 Lincoln Street Corporate / Group Travel Jersey City, NJ 07307 Escorted Tours Office: (201) 653-1600 1400 Washington St. PO BOX 3069 Hoboken, NJ 07030 Cruises (Just around the corner Ph: (201) 798-7800 Air/ Bus / Train Travel from previous location) Honeymoon Packages / Family Vacations NJ Transit Agent www.hudsonreporter.com Hotel & Car Reservations Notary Public Parking Limit Increases to 4 Hours in Municipal Parking Lot between Griffith and Bowers St. (aka Burger King Lot) Shoppers, visitors, business owners, and CASID members, their employees, and Cambridge Ave,” said Paretti via email. employees alike will be happy to know local residents are encouraged to use the “According to the technician that did the that there is finally a meter parking extended time limit in the municipal lot walk through that should provide more option that goes beyond the two hour to cut down on trips to feed the meter. than enough light.” limit in the neighborhood. The parking Using this long-term meter parking op- pay station between Oritani and Wells tion will shift parking trends and help The new lights will improve visibility Fargo Bank near the municipal lot #49 improve the availability of street parking for both those parking there and the (also known as the Burger King Lot, for shoppers and visitors. two Closed Circuit Television Cameras approximately 150 parking spaces) has installed in the lot. increased the two hour limit to four. In the municipal lot behind the Burger King, A practical, long-term solution has long the recent installation been overdue for both visitors and the of several spotlights will estimated 1,400 employees along Central make the lot far safer un- Avenue. Business owners and employees til the existing lamps can that must drive to work (car pooling and be repaired. However, mass transit are not always an option) the lighting system in the need an alternative to the hassle of ob- lot, owned by the JCPA, taining long-term parking permits that needs more then a change are in short supply. Those without the of light bulbs to fix. “The luxury of parking permits or reserved JCPA has entered into a spots have to leave their workplaces contract with PSE&G to every two hours to move their vehicles. install an additional light To the credit of CEO Mary. F. Paretti, pole in the center of the the Jersey City Parking Authority has lot and install spot lights made some progress in recent weeks and on the existing poles on Photo: Spotlights in the municipal lot have been installed to restore light and improve public safety. Page 6 HEIGHTS NEWS Fall/ Holiday Edition 2011 www.JCHeights.com

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Henry Famularo Dayan Cohen Rick Rivero John Chatzopoulos Anton Semprivivo Jason Brown Lisandro Santiago Rachel Terriogo John Sagrera Service Director Service Advisor Sales Manager General Sales General Manager Sales Manager Floor Manager Service Advisor Service Technician Manager www.CentralAveSID.org Fall/ Holiday Edition 2011 HEIGHTS NEWS Page 7 New Jersey Legislators to Restore Funding to UEZ Local news sources have reported on state concluded that the UEZ program Roberta Farber, Jersey City’s UEZ direc- renewed efforts to restore funding to was a drain on state resources and that tor, said several cities had to cut back on New Jersey’s 32 Urban Enterprise Zones offered little benefits to urban economies. a number of programs due to Christie’s (UEZs). This is welcomed news in busi- action to keep the sales tax dollars for ness districts like Central Avenue that On December 9th Journalist Colleen state use: “The UEZ program has had a are within Jersey City’s UEZ. O’Dean’s reported (www.jerseycityinde- tremendous impact on the unemployed pendent.com) on proposed legislation in the municipalities; this would enable The program offers an incentive for in the Senate to restore UEZ funds to us to continue to do what we have done consumers to shop in urban downtowns zones. These funds would be required to in the past, do job training programs,” through to lowered sales tax rates. Most meet tougher planning requirements and Farber said. “Over the past year, we of the taxes collected are in turn given to stricter spending conditions. The pro- have all had to cut … a lot of our pro- those same cities to reinvest in local com- posal was approved by the Senate Com- grams have had to have layoffs, a lot merce. Last month the zones received a munity and Urban Affairs Committee of private-sector jobs have had to have final payment from the state after the on Dec. 8th, 3-0, with both Republican layoffs because they are not getting that Christie administration had decided to members abstaining. It will now head to infusion of the public dollars that we eliminate the program’s funding after a the Senate Budget and Appropriations have been able to provide.” consultant’s report commissioned by the Committee. Sen. Jeff Van Drew, (D-Cape May) and Sen. Brian Stack, (D- Hudson) are co-sponsoring a bill that takes into account some of the consultant’s suggestions that keeps the zone program intact and gives UEZs back almost half of the sales taxes they collect as long as the cities that complete $0 30 growth plans. The New Jersey &$//&(17(5 '(6. Department of Community Af- Bluetoothr Hands-free fold-flat, desk-style Phone + GPS1 passenger seat fairs will evaluate municipal compliance with those plans to determine whether specific towns and communities will continue to participate. $0 30 32:(53/$17 &251(52)),&( powerful 5.6L V8 and center console file “This program has done a tre- 4.0L V6 engine options and laptop storage2 with optional 120V power mendous amount of good for financially distressed cities,” said Stack. “This bill allows the UEZ program to continue to aid towns and cities that are working to $0 30 (;(&87,9(&+$,5 6725$*(&/26(7 improve their downtowns, create wear-resistant and up to 320+ cubic ft. jobs and stimulate the economy, water-repellent seats of cargo space but ensures they are held ac- countable for the funding they are provided.” INNOVATION THAT WORKS The All-New NV Lineup The Assembly Appropriations Committee passed a different bill last month that would make a number of changes to the UEZ including the return of a third of Your business card may say plumber, landscaper or electrician, but we know that’s only half the story. You’re also the accountant, collected sales taxes to the zones. customer service department and CEO. And that’s why the Nissan NV is so much more than a van. With a built-in filing cabinet2, Bluetoothr Hands-free Phone System3 and an expanded desktop surface2, it’s your entire office on wheels – perfect for all your jobs. The bills in both the Senate and Assembly are in its early stages. Designed for the way you work. The Nissan NV lineup. Innovation for all. It is highly unlikely both bills For more information, visit nissancommercialvehicles.com will become law unchanged but 1Available feature. Never program while driving. GPS mapping may not be detailed in all areas or reflect current road regulations. 2Available feature. 3Available feature. Availability of specific features is dependent upon the phone’s Bluetooth® support. Please refer to your phone owner’s manual for details. Bluetooth word mark and logos are owned by Bluetooth SIG, Inc., and any use of such marks it is clear the legislators want to by Nissan is under license. Always wear your seat belt, and please don’t drink and drive. ©2010 Nissan North America, Inc. revive the UEZ program. Page 8 HEIGHTS NEWS Fall/ Holiday Edition 2011 www.JCHeights.com Protecting the Future of Christ Hospital for our Community By Ann Twomey, President, Health tern of billing practices at Prime Health- Professionals and Allied Employees care Service’s hospitals that involve and Michael Yun, President, CASID extraordinarily high rates of certain Special to Heights News diagnoses of conditions among Medicare patients for which Medicare makes bo- For nearly 140 years the residents of nus payments. According to California Jersey City and surrounding communi- Watch, Prime is being investigated by ties have relied on Christ Hospital and federal authorities for suspected Medi- its dedicated staff for safe and effective care fraud in connection with its high health care. Each year, the staff helps reported rate of septicemia, a very seri- deliver more than 1200 babies; cares for ous but rare blood infection. over 8000 hospitalized adults and nearly Christ Hospital Photo Courtesy of Jersey Journal 600 hospitalized children; treats more Prime Healthcare has only committed and www.NJ.com than 45,000 residents in the Emergency to keeping Christ Hospital open for five Room; and provides the largest inpatient years and little has been said about nior Services and the Office of the At- pediatric service in Hudson County. maintaining current employments or torney General must make the ultimate service levels. They have already made decision whether to allow this sale and Christ Hospital belongs to the commu- a deal to ‘flip’ the real-estate to another under what conditions. Already, at- nity it protects, and its future should not for-profit, a ‘Real Estate Investment torneys for Christ Hospital and Prime be decided behind closed doors by only Trust’, but those details and the implica- Healthcare Services have asked state a handful of people. That is why com- tions for our community hospital are not agencies to keep some documents ‘confi- munity, civic and religious leaders have available to the public. Prime also has a dential’. teamed up with healthcare providers record of cutting staff after buying hospi- and elected officials to protect our com- tals. So we ask three things of the Christ Hos- munity hospital and its mission to pro- pital Board of Trustees and the NJ regu- vide care to all who need it. Hudson County has seen an influx of latory agencies that must rule on this for-profit companies buying up our hos- sale, which include the NJDHSS and the But Christ Hospital CEO Peter Kelly pitals. Making money in urban areas NJ Office of the Attorney General. and the Board of Trustees have an- on health care isn’t easy if you focus on nounced their intention to sell our com- health care – but if you focus on profits First, consider opening the bid to other munity hospital to Prime Healthcare the formula is cut services and staff, get non-profit hospitals around the country, Services (PHS), a California-based cor- rid of unprofitable services, end insur- or consider collaborating with other area poration that runs a number of hospitals ance contracts, and ‘flip’ real estate. non-profit hospitals. in California. This decision was made without concern for our community, the Though many of Christ Hospital’s ser- Second, ensure that any potential owner hospital staff, and without undertaking vices are not profitable, they are essen- makes an iron-clad commitment to con- a national public search for any non- tial to the health and well-being of our tinue all of the services at Christ Hospi- profit options. community. For example, more than tal for at least 10 years and keeps cur- 75% of Christ Hospital’s psychiatric and rent staff levels, clinics and community There are justified concerns that Prime behavioral health patients are uninsured services. Healthcare’s 18% profit margin comes at or under-insured. But since Prime also the cost of communities’ access to safe, makes money from dropping insurance Third, assure transparency for all of the quality patient care and reflects a policy contracts, whether you are insured or transactions, including contracts be- of putting profits ahead of patient needs. uninsured – your access to fundamental tween Christ Hospital and Prime, and In California, PHS has eliminated neces- healthcare services are at stake. between Prime and the real estate com- sary but unprofitable services at some of pany, as well as for the future financial its hospitals, including chemotherapy, There have been troubling stories and operations of PHS under any ownership. mental health care and birthing centers. citations from the NJ Department of But cutting staff and slashing services Health and Senior Services (NJDHSS) Special Editor’s Note: California are just part of the story; auditors in emerging from inspections of local for- Watch article dated September 20, 2011 California’s Medicaid program flagged profit hospitals– even while most of their reported “Attorney General denies Sale Prime for $2.8M in questionable expens- financial transactions are kept hidden to Controversial Hospital Chain”: “In a es, including payments for the lease on from public view. If Christ Hospital is widely watched decision, the state attor- a Beverly Hills home, depreciation on a sold to a for-profit company, Jersey City ney general’s office today denied the sale Bentley sedan, bills for operating a pri- Medical Center will be the last non- of Victory Valley Community Hospital vate helicopter and for stays in upscale profit hospital in Jersey City, and one of to Prime Healthcare Services’ nonprofit Las Vegas hotels. only two non-profit hospitals in Hudson foundation saying the sale would not be County. “in the public interest.” Over the past year, California Watch, an independent, nonpartisan, investigative The NJ Department of Health and Se- For more info and updates, visit http:// reporting initiative, has exposed a pat- SaveChristHospital.org www.CentralAveSID.org Fall/ Holiday Edition 2011 HEIGHTS NEWS Page 9

Councilman, Ward D Bill Gaughan

Welcome to the Heights’ Section of Jersey City!

The Jersey City Heights is a great place to live, shop, dine and work. As councilman for Ward D, I am committed to expanding access to first-class openspace, affordable housing and a vibrant Central Avenue business district for all Heights residents and visitors. Constituents can contact me at (201) 547-5485. Together, we can move the Heights forward.

City of Jersey City (In a Glance)

City of Jersey City (201) 547-5000 Jersey City Board of Edu. (201) 915-6000 JC Economic Dev. Corp. (201) 333-7797 Mayor’s Action Bureau (201) 547-4900 JC Free Public Library (201) 547-4500 Office of the Muncipal Council (201) 547-5204 JC Incinerator Authroity (201) 432-4645 Office of the City Clerck (201) 547-5150 Dispatch ext. 631 Refrigerator/ AC pickup ext. 600 Dept. Business Administration (201) 547-5147 Container Rental ext. 620 Dept. of Law (201) 547-5229 Graffiti Removal ext. 634 Dept. of Public Works (201) 547-4402 Bulk Waste Pickup (201) 435-1345 Dept. of Recreation (201) 547-5003 Recycling Collection (201) 435-1345 Dept. of Health & Human Services (201) 547-6800 Jersey City Housing Authority (201) 547-6600 Dept. of Police (non-emergency) (201) 547-5477 JC Municipal Utilites Authority (201) 432-1150 North District (201) 547-5350 JC Parking Authority (201) 653-6969 Dept. of Fire & Emergency (201) 547-4239 JC Redevelopment Agency (201) 547-5810 Dept. of HEDC (201) 547-5070

For Full Directory, Visit: www.CityofJerseyCity.com Page 10 HEIGHTS NEWS Fall/ Holiday Edition 2011 www.JCHeights.com Central Avenue Forget the Congested Highways, Shop Local 1st During the Holidays.

PAY ONLY % SALES 3.5TAX

At Participating U.E.Z. Registered Businesses

In Municipal Parking Lots Only: First TWO (2) Hours FREE METER PARKING December 5th to New Year’s Day!

The Jersey City Heights is a great place to Live, Dine, Work, and Shop. Enjoy our Festive Seasonal Lighting Decorations and feel good this holiday season by reinvesting in your main street community. Shopping locally strengthens our City’s economy and supports local jobs. With over 240 storefronts, the Central Avenue business district is here to serve you by providing a large variety of shopping, dining, and services. Pay Only 3.5% Sales Tax at Participating UEZ Businesses.

For full Central Avenue Business Directory, visit us online: www.JCHeights.com www.CentralAveSID.org Fall/ Holiday Edition 2011 HEIGHTS NEWS Page 11 Season’s Greetings & Happy Holidays! Shop Local this Holiday & Save on Tax, Gas, & Time

Central Avenue SPECIAL IMPROVEMENT DISTRICT A-Z www.JCHeights.com

Business *Address Business *Address Business *Address Business *Address A & A Check Cashing 476 DII Deals & Discounts 365 Jersey Drugs 286 Ralph's Tavern 486 A Touch of Love Florist 492 Discount Boutique 362 Jine's Café & Restaurant 476 Raquel's Nail & Facials 382 A.C. Plaza 2000 428 Diva Spa & Salon 496 JMG Electronic 298 Renato's Pizza Masters Restaurant 278 Advance Healthcare Services INC 451 Dunkin Donuts 318 Kapricho Hair Studio 516 Rene Angel Sports Store 429 Advanced Foot & Ankle 378 El Carretero Restaurante 449 Kari's Signs 455 Rent-A-Center 345 AFANA Furniture 288 El Dorado Furniture 320 Kay's Spring Garden 473 Rita's Ice Custard Happiness 443 AFS Hudson Realty Corp 518 El Marino Pescaderia/ Cevicheria 501 Kennedy Department Store 268 Rite Aid Pharmacy 337 All American Gold Buyers 279-411 El Sabroso Restaurant 414 Kid Zone Learning Center 255 Rivas Medical Supplies 316 All City Fitted 461 Emma's Unisex 474 Kid's Paradise 310 Rumba's Café 513 All State General Contractors 482 Emperor Limosine Services 511 Kikiriki Pollos a la Brasa Peruano 301 Runway 308 Alpine Medical Associates 424 Estilo De Vida 257 King's Son 309 Sabzi Farm 252 Amita M. Patel, D.D.S. 237 Express Cash Jewelry 430 Kwock's Great Wall 239 Sachin Pharmacy 295 Andrea Salumeria Grocery 247 Express Nail Salon 325 La Caridad Restaurant 231 Saint Mina Inc. 411 Angel Azul Bakery & Caf. 460 Eye Contact Vision Center 368 La Concha Restaurant 384 Salerno Salumeria 453 Anton Haddad Plumbing & Heating E-Z 496 La Nacional 391 Sammy's Place 399 General Contractor 481-483 Fabco Shoes 343 Law office of R.L. Tarkan 482 Santander Bank 241 Arabic Grocery 245 Faded Royalty 481 Lee Ann Full Service Beauty Salon 261 Sculpture Nail 314 Baines Family Dental 386 Falcon Driving School 304 Los Tres Chilitos 456 Smart Buyer 438 Bank of America 303 Family Dentistry 433 Lovely Laundry 389 Smart Start Academy 462 Beauty Secrets 312 Family Fitness Martial Arts 419 Lucille Roberts 338 Soft House Furniture 346 Betty's Bargains 491 Family Pharmacy 291 Mama Leona Pizza & Restaurant 249 Sparkle Cleaners 304 Blimpie Subs & Salads 397 Family Practice Center 452 Mary Multiservices 458 Sphinx Check Cashing 245 Bond Drugs 371 Family Wash 291 Mayank D. Patel, M.D., P.A. 237 SR Newsstand 420 Burger King 330 Fashion by La Femme 336 McDonalds Express 248 Stanley's Prime Meat Market 426 Busy Place Early Learning Center 444 Fiesta Party Center 409 Mendez Agency Nationwide Travel 263 State Farm Insurance 505 C.H. Martin 256 Footprints Realty 427 MetroPCS 312 & 430 Stop & Shop Supermarkets 232 C.V. Jewelry 233 Fragrance and Accessories 341 MHM Insurance 243 Subway Restaurants 413 Calimax II 472 Galaxia Beauty Supply, Inc. 507 Mina's Dry Cleaners 465 Sunrise Nails 243 Capital One Bank 357 Game City 416 MisMesorres Illusiones 485 Super Vision Optical 461 Carl's Beauty Salon 437 Garden State Chinese Restaurant 287 Muskan Beauty Parlor 413 Susan Nail Salon 469 Central Ave Bagels 293 Garden State News 366 Mystique Full Service Salon 251 Swensen Heights Realty, Inc. 253 Central Ave Farm 333 Gino's Pizza 380 Nino's Shoes 344 Sweet Pineapple Fruits & Veg. 370 Central Avenue Podiatry 342 Gino's Restaurant 382 Novick Supplies 302 Takeover 267 Central Fish Market 401 Goehrigs Bakery 475 Office of Dentist Discepola & Weil 281 Taqueria Restaurant Oaxaca 467 Central Floor Covering 498 Gold Stone 313 Office ofManGuanay, Pizarro, & Ram 250 The Cell Phone Store 322 Central Gold & Diamond 274 Golden Money 308 Office of Shah, Hemand MD 297 The E spot Internet & Gaming Center 443 Central Suds Laundromat, LLC 264 Good Time Pharmacy 324 Office of Shah, Hitesh DDS 480 The Good Energy 520 Central Wireless 283 Good Time Restaurant 406 On the Ave Clothing Store 362 The Pointy Needle 251 Central Wok 499 Good Year Chinese Cuisine 416 Oritani Bank 348 Tochimilco Grocery 509 Charles B. Swenson Real Estate, 289 Grille Two 74 274 Papa Johns Pizza 340 Tommy's Family Restaurant 349 Chase Bank 372 H&R Block 407 PayLess Shoe Source 317 UMR. Pharmacy & Surgicals, Inc 424 Chi-Chi's Clothing Store 277 Hair/ Beauty 313 PC Computer 465 Urban City, LLC 276 China Town Kitchen 401 Hauptman Carpets 307 Photo Professor 421 Vinod Patel. M.D. 237 Christian Jewelers 390 Health Way 522 Photo Pronto 335 Waterfront Management, LLC 436 Cinco De Mayo Restuant 403 Heights Liquor 300 Podewitz Liquor & Deli 400 Wells Fargo 356 Cleopatra Café 434 Hollywood Fried Chicken & Pizza 431 Pollo Supremo 254 Willie's Liquors 501 Computech Experts 257 Holy Moley Tattoo & Body Piercing 516 Portofino Restaurant & Pizzeria 396 Y & G Hardware & Masters Keys, Inc 489 Continental Food Exchange 376 Hudson Wellness 418 Price Rite Mart 408 Young's Farm 294 C-Town Supermarket 506 J.C. Professional Agency 489 Princess CUC Wedding Center 454 Young's Fine Jewelry 355 Custom Design Bridal 453 J&R Treasures 287 Princess Nail Salon 432 $.99 Gallery 326 Cynthia's Great Sub & Deli 265 Jade Garden 422 Professional Termite & Pest Control 509 $.99 Global 306 D Starr Barbershop & Accessories 469 Jang Star Taekwondo School 299 Pronto Envio 393 .99 POWER 387 Dahlia's Ice Cream Spot 290 JC Heights Video 349 Quick Solution Furniture 404 .99 Vision 346 Daisy Cleaners 424 Jersey City Florist 285 Radio Shack 353 99 Cent-ral 327 Dana Bazar 291 Jersey City Heights Restaurant & Deli 395 Rainbow Brite Laundry 463 Design Nails 351 Jersey Cycles 510 Rainbow Shops 367

*Address on Central Avenue Page 12 HEIGHTS NEWS Fall/ Holiday Edition 2011 www.JCHeights.com

New Decorations CASID President Michael Yun lauded always will be a pleasure to see Holiday the contributions of public officials and joy as I walk down Central Avenue. I Lights up the Ave agencies: “Central Avenue needed new hope that the holiday lights are a symbol holiday decorations and we are glad the and invitation for all those looking for Continued from page 1 Mayor, City Council and EDC all under- a great shopping experience to do so on The brand new, environmentally friend- stood how important these decorations Central Avenue.” ly, holiday-themed lights and decora- are to encouraging local shopping during tion system utilizes cutting-edge LED the holidays.” The CASID wishes to thank Mayor technology to create a brighter, more Healy, the Jersey City Municipal Coun- colorful and enlivened Central Avenue Steve Lipski, CEO of the Jersey City cil, and the JC EDC for their ongoing streetscape that will enhance the sea- Economic Development Corporation, support of economic growth and develop- son’s festive atmosphere. The multi-col- has this to say: “Having been born and ment in the Jersey City Heights. ored LED lights will light the avenue up raised in the Heights, it always is and while simultaneously saving thousands of dollars in energy costs over their lifetime. The decorations will continue Central Avenue’s proud tradition as one of Hudson County’s premier main street shopping and dining destinations for the holidays.

The 145-piece LED lighting system was purchased for approximately $45,000 utilizing funds available through Jer- sey City’s Urban Enterprise Zone pro- gram. The relatively low maintenance cost means the lights will be enjoyed for years to come and, because of the impor- tance of holiday (fourth quarter) sales, represent a high return on investment. In addition, a new holiday themed ban- ner system was installed with the lights for the enjoyment of daytime visitors.

for Jersey City and surrounding commu- “Flowers Never Die on Central Avenue” nities.” Shoppers, residents, and visitors alike additions to our street will plant seeds of can now enjoy the latest phase of the happiness and joy in the heart of every- This program was made possible in part Central Avenue SID’s ongoing efforts to one who sees them.” by funds from the NJ State Council on highlight the intersection of commerce the Arts/Department of State, a partner and community through public art. Jer- In all, seven of the Avenue’s thirteen agency of the National Endowment for sey City artists Megan Gülick and Rich- CCTV poles feature the flowers art instal- the Arts, administered by the Hudson ard LaRovere repurposed the bases of the lations. This project is part of a long-term County Office of Cultural & Heritage Af- black Closed Circuit Television poles and strategy to develop and nurture a super- fairs, Hudson County Executive Thomas converted them into three dimensional lative open air gallery on and around the A. DeGise, and the Board of Chosen installations featuring resplendent flow- Avenue. The visual components of these Freeholders. ers. projects create a positive experi- ence that inspires the imagina- “I wanted to create bright, lively, playful tion and encourages the collective flowers to engage and surprise the pass- enjoyment and appreciation of ersby on Central Ave. Aside from enjoy- public space and community for ing the challenge of painting something shoppers, visitors, residents, and fresh and new, it’s always a privilege to business owners. transform everyday objects into public works of art,” says artist Megan Gülick. CASID president Michael Yun adds, “The creation of public art The “Flowers Never Die on Central Av- through partnerships with local enue” project embodies the warmth and artists spurs community invest- beauty of our community,” said CASID ment in support of a strong local Photo: Local Artist Richard LaRovere begins to apply his flower design. To see the finished product, check it out on your President Michael Yun. “These wonderful commercial, Main Street district next visit to the Avenue (or on the web at: JCHeights.com). www.CentralAveSID.org Fall/ Holiday Edition 2011 HEIGHTS NEWS Page 13 New “Koi Too” Mural on Display at Jersey Drugs Pharmacy On Tuesday, October 25h, the Central Avenue SID proudly unveiled Jersey City artist Ed Morris’ “Koi Too” mural on the sidewall of the historic building at 286 Central Avenue that now houses the Jer- sey Drugs pharmacy. The mural features luminescent and life-like Koi fish swim- ming through large arches that were formerly windows and it has transformed the wall into a visual feast of colors for the enjoyment of Central Avenue resi- dents, shoppers and visitors.

A lifelong resident of the Jersey City Heights, artist Ed Morris has an inter- national following as an artist and his mural is unlike anything else on Central Avenue. When discussing his methods, Morris thinks that “Anything you do in public your mom and your grandmother should be able to appreciate, so I try to create things that my mom can walk up to and enjoy.”

Koi fish are revered globally for their beauty and are an important cultural installed last year by Jersey City artists is fast becoming home to some of the fin- symbol in East Asia. For Morris, the fish such as Megan Gülick’s “Urban Inner est and most distinct public art in New represent something deeper: “these fish Peace Zone” and Richard La Rovere’s Jersey. are not only beautiful and tranquil to “Salute to Central Avenue”, and Chakaia behold, but their unique and individual Booker’s sculpture, “Wave”, installed In the Heights close-knit and diverse coloring in many ways reflects the diver- on Central Avenue and Paterson Plank community, these murals continue sity of the people I’ve lived with all my Road just off Washington Park. These CASID’s proud tradition of working with life in the Jersey City Heights.” With the extraordinary examples of accessible, outstanding local artists to add their installation of “Koi Too”, Central Av- open air public art celebrates the warm unique and irrepressible artistic visions enue’s open air gallery of art now consists and welcoming communities that call the to the Avenue in a way that enriches of seven unique murals, including works Heights home and prove that the Heights the Heights vibrant cultural milieu in support of CASID’s long-term mission to guide and promote the positive social growth and economic revitalization of Jersey City.

Organized by the CASID and Council- man Bill Gaughan, this program was made possible in part by funds from the NJ State Council on the Arts/Department of State, a partner agency of the National Endowment for the Arts, administered by the Hudson County Office of Cultural & Heritage Affairs, Hudson County Execu- tive Thomas A. DeGise, and the Board of Chosen Freeholders.

The CASID would like to also thank the art organizations that partnered with them to carry out this project, includ- ing Jersey City Pro Arts, The Distillery Gallery and Artspace, Art House Produc- Standing near the “Koi Too” mural during the unveiling is Michael Yun (CASID President), Bill LaRosa tions, Heights Artist Initiative, Not Yo (Hudson County Office of Cultural and Heritage Affairs), Ed “T.Dee” Morris (Artist), Jeff Forrer (Jersey Mama’s Craft Fair, and Mad Mad Media. Drugs) Mayor Jerramiah Healy, Greg Brickey (Jersey City Cultural Affairs), William Clarke (CASID Direc- tor), Laura Skolar (Pershing Field Garden Friends), and Gary Solomon, (CASID Secretary). Page 14 HEIGHTS NEWS Fall/ Holiday Edition 2011 www.JCHeights.com

the bricked in windows offer a glimpse of The magazine highlighted the work of Local Artist: wondrous world of color and movement. street and graffiti artists and received Ed “T.Dee” Morris submissions from far-flung places like Amazingly, Ed painted both the “Koi Israel, Croatia, and South Africa, where Too” mural and “Splash of Color” traf- street art was beginning to take hold fic box spray paint—an extraordinary of the young, artistic visionaries who accomplishment considering the level shared Ed’s love for the work. Through of detail he was able to reach in both Undercover Magazine, Ed developed re- installations. lationships with numerous fellow artists around the Unites States and abroad. A Jersey City guy through and through, Ed was raised in the Heights Given his past experience as the edi- and attended local schools Hudson tor and publisher of Undercover Maga- Catholic and the now closed St. Aloy- zine, Ed’s trans-cultural creativity and sius High School. In the early 80s Ed perspective make perfect sense and became fascinated by the “elegant sig- the grasp of diverse global cultural ele- natures” he saw popping up all around ments, particularly for East Asian styles Jersey City and, entranced by these is cosmopolitan and perfect for Central new “guerrilla art-forms”, he began Avenue. trying his hand under the name T.Dee. Ed embarked on a career spanning Since first trying his hand at fine arts ten more than two decades and became years ago, Ed has expanded his reper- a Jersey City legend in the world of toire and embarked on a second career street art where his unique vision and designing unique tattoos and installing ideas took shape. specially custom designed pinstripes on As anyone who has seen his work will cars and motorcycles. attest, legendary Jersey City Heights From 1993 to 1997, with a dayjob in artist Ed Morris is the real deal and his printing, Ed created and edited Under- “Even If I ever left Jersey City, I’ll always recently installed “Koi Too” mural on the cover Magazine, a magazine dedicated to have part of me here – the places where wall of the Jersey Drugs building at 286 chronicling the burgeoning global street I went to kindergarten or met my first Central Avenue does not disappoint. The art scene. At its peak Undercover was girlfriend,” Ed says. mural consists of an astonishing series sold across the world at Tower Records, of larger than life, radiant Koi fish swim- Borders and other retailers. Ed gained Ed Morris’ work can be viewed and pur- ming within the large arches that were a following and made many new friends. chased at tdee.virb.com. formerly windows. Now, thanks to Ed, Say Hello to Angel Salazar: Scarface Actor and Comedian Greets Central Ave Shoppers and Visitors at Central Wireless “You want to play rough? Ok, say hello Jay Leno. Wireless is raising the bar for his peers to Angel Salazar”. Boost Mobile is giv- in the business district by giving the ing Central Avenue shoppers more than “It is no secret I am a big fan of the neighborhood an early Christmas gift great cellular products and services this big screen and Scarface is just one of they will not soon forget.” holiday season. The successful actor those movies with the magic to go main- and comedian, best known for appear- stream,” said Central Wireless owner ing in the 1983 movie Scarface, will be David Cruz. “Having one of the actors performing comedy, signing autographs, that made that movie so special visit and taking pictures with customers at Central Avenue is just incredible for authorized Boost Mobile dealer, Central the neighborhood.” During Salazar’s Wireless, located at 283 Central Avenue special appearance, Central Wireless on Tuesday December 13th between 2:00 will also be giving away 1,000 items (mix pm and 4:00 pm. of cell phones and accessories) to lucky guests. An actor and comedian of Cuban and Puerto Rican heritage, Salazar has ap- News of the celebrity guest appearance peared in noteworthy films like Scarface has already excited the district. “Angel where, he played Tony Montana’s hench- Salazar must want to meet his urban fan man Chi Chi, Punchline, and Carlito’s base,” said Michael Yun, President of the Way. He also featured in Cheech and CASID. “The Central Avenue business Chong’s comedy video “Born in East district is the right place for it and we LOS ANGELES, CA - AUGUST 23:Actor Angel Salazar arrives at the release of “Scarface” On Blu-ray at the Be- L.A.” and was the winner of the 1984 Los welcome the Hollywood celebrity to the lasco Theatre on August 23, 2011 in Los Angeles, Califor- Angeles Comedy Competition, hosted by Heights’ section of Jersey City. Central nia. (Photo by Frazer Harrison/Getty Images) www.CentralAveSID.org Fall/ Holiday Edition 2011 HEIGHTS NEWS Page 15 PAID ADVERTISEMENT Dahlia’s Ice Cream Spot Dahlia’s Ice Cream Spot is the reincarnation of Delia. “He showed me how to create various Congrats the best ice cream place in town. Formally known flavors of homemade ice cream like cookies and on Your 1st as Carvel’s and then Amourville Ice Cream which cream, mint chocolate chip, and cookie dough, Year and was owned and operated by Domingo Handal for just to name a few and, of course, the recipe for Many More! 36 years, Delia Campos took over the ice cream the delicious ice cream cakes customers can not business on November 15, 2010. Here is the get enough of.” delicious twist to the story: Delia was Domingo’s protégé! When Handal announced his desire to retire neither Delia or Domingo wanted the business, a From the time she was just fifteen years of age, staple in the community, to be lost so Delia took Delia worked side by side with Domingo who over the reins. Now, with the help of her family, taught her every aspect of the business over Delia is hard at work in the newly christened ice twenty years. “He was like a father to me,” says cream shop creating new delights. Customers from all over Jersey City are invited to satisfy their craving for a delicious, old fashioned sundae, banana split, ice cream cones and ice cream birthday cakes at Dahlia’s. Delia’s goal is to serve the community she loves with the best ice cream and cake anywhere for at least another twenty years.

Dahlia’s Ice Cream Spot 290 Central Avenue, Jersey City, NJ 07307 Ph. 201.963.1899

Open Sunday thru Saturday Summer Hours: 11am-10pm; Winter Hours: 12pm-7pm. Love, hope, success, family, security.

Joe Nachbaur, Agent Some things we all have in common. 505 Central Avenue Jersey City, NJ 07307 There’s nobody like me to protect the things we all value. Bus: 201-222-8866 Like a good neighbor, State Farm is there.® www.joenachbaur.com Mon - Fri: 9:00am to 5:00pm CALL ME TODAY. Saturday: 10:00am to 2:00pm

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We would like to thank all of the doctors Together we’ll go far and patients throughout New Jersey who recommended us for these honors.

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“El cliente es el corazon de nuestro negocio” El Sabroso Open Monday-Saturday 11 AM - 8 PM DINE I/rTAKE OUT 427 Central Avenue, Jersey City, NJ 07307 414 Central AvenVFrJersey City, NJ 07307 Tel: (201) 984-2443 201-216-1497 www.footprintsrealtynj.com www.CentralAveSID.org Fall/ Holiday Edition 2011 HEIGHTS NEWS Page 17 CENTRAL AVENUE STREETSCAPE MAINTENANCE OPERATION ASSISTING CENTRAL AVENUE MERCHANTS IN KEEPING A CLEAN AND PRESENTABLE MAIN STREET ENVIRONMENT

Central Avenue Trash Collection Schedule & Reminder:

Monday and Thursday Nights place trash at curb Mondays (for Tuesday pickup) & Thursdays (for Friday pickup) evening between 7:00 p.m. & 10:00 p.m. and ONLY in front of your OWN property.

Central Avenue Recycling Schedule

Although Jersey City’s urban environ- by maintaining our respective proper- Tuesday Nights ment puts a lot of wear and tear on ties to work towards making our City a place recyclables at curb its streetscape, Central Ave strives to cleaner, greener and healthier environ- Tuesday evening between 7:00 p.m. & maintain desirable shopping destina- ment to live, work, play and raise our 10:00 p.m. only. Paper must be tied in tion through its Streetscape Mainte- families,” says Dabney. bundles. Other recyclables (plastic, glass, nance Operation. cans, etc.) are collected in large plastic During and after winter snowfalls, containers, NOT plastic bags. This operation picks up where munici- Central Ave’s SMO staff carries on pal resources leave off. The SMO is a with regular duties that includes snow Jersey City supplement, not substitute, service to removal from public spaces; clearing keep the Avenue clean. While business of passages to fire hydrants, garbage Incinerator Authority owners are indoors working hard to cans, benches, mail boxes, and cross- Main Phone Number: (201) 432-4645 serve their customers, the SID employs walks. Our staff does not provide snow Report Illegally Dumped Garbage: x631 a full time staff of four (4) local resi- removal services for private businesses Refrigerator/AC Pickup: x600 dents for the additional maintenance or properties. They do, however, assist Neighborhood Cleanups: x620 on the Avenue between the (winter) business and property owners by re- Container Rental: x620 hours of 7:30 AM to 4 PM Monday thru minding them of their responsibility to Graffiti Removal: x634 Saturday and 7:30 AM to 12:30 PM on remove the snow in a timely fashion. Mechanical Street Cleaning: x67 Sundays. Not to be confused with mu- Bulk Waste Pickup: (201) 435-1345 nicipal street cleaning services, they According to Jersey City Code Chapter Recycling Collection: (201) 435-1345 are easily recognized by their uniforms 296 (Streets and Sidewalk Mainte- which proudly reads “STAFF” with the nance) it is the duty of every owner, www.jciaonline.com CASID logo. occupant, or person having charge of a commercial building to clear the Christmas Tree Merchants are strongly encouraged sidewalk of snow to the extent of one Collection to sweep their sidewalks at the begin- (1) foot outside the curb in front of the ning of each day. Oren K. Dabney, Sr., building with removal finishing within Wednesday Nights Chief Executive Officer of the Jersey four (4) hours after snow has fallen. City Incinerator Authority, reminds all Each building owner or ground floor (Thru January) residents and businesses owning and/ merchant is expected to do their part. Christmas trees must be free or occupying property within Jersey Violators will immediately face fines of of ornaments and/or lights City to keep the “sidewalk” in front a $100.00 or more as enforced by the and placed curbside Wednesday night of their premises free of litter. Resi- City with each snowfall. between the hours of 7:00 PM and 10:00 dents and business owners that do not PM for Thursday’s collection. Once curb comply with the aforementioned codes Please note that it is not only unlaw- side, any and all bags must be removed by depositing litter in public places ful to throw snow into the street, but it from tree. shall subject themselves to warnings is completely counterproductive to the and summonses from JCIA Enforce- snow removal process. Snow should be NO PARKING ON CENTRAL AVE (Street Sweeper) MON thru SAT ment Officers for such violations. “To piled on the sidewalk within three feet West side: 8AM-9AM avoid summonses lets work together of the curb. East side: 9AM-10AM Page 18 HEIGHTS NEWS Fall/ Holiday Edition 2011 www.JCHeights.com YOUR LOCAL NEWSPAPER SINCE 1867

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www.jjournal.com www.CentralAveSID.org Fall/ Holiday Edition 2011 HEIGHTS NEWS Page 19 Water is essential to life. “Quality Healthcare.” United Water is essential to clean, safe water.

United Water, together with global leader SUEZ ENVIRONNEMENT, is dedicated to preserving and protecting water. Our new look is the symbol of our commitment to bringing you the clean, safe water you need—for drinking, for living, forever.

For more information, visit unitedwater.com 176 Palisade Avenue Jersey City, NJ 07306 Ph: (201) 795-8200 www.christhospital.org

Best Wishes on the 4th Annual Everything Jersey City Festival

Festival Committee Chairman We make things work for you. Michael Yun Festival Committee Co-Chairman Mayor Jerramiah T. Healy Finance Committee Chairman Bill Gaughan

Planning Committee Chairman David Diaz

CONGRESSMANCONG STEVE ROTHMAN Paid for by Rothman for New Jersey, Inc. Bart Mongelli, Treasurer

“Building Jersey City. For Everyone” “Satisfying The Expediting Needs Of Our Clients.”

PROPERTIES

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Senator Sandra B. CUNNINGHAM 32nd District Representatives Senator “The Voice NICHOLAS J. SACCO of the 31st Legislative Assemblyman District ” VINCENT PRIETO

District Office Address: 1738 Kennedy Blvd. Jersey City, NJ 07305 Ph: (201) 451-5100 Page 20 HEIGHTS NEWS Fall/ Holiday Edition 2011 www.JCHeights.com

Hudson County Office of Cultural & Heritage Affairs/ Tourism Development Congratulates Everything Jersey City Festival 2011 THOMAS A. DEGISE HUDSON COUNTY EXECUTIVE & HUDSON COUNTY BOARD OF CHOSEN FREEHOLDERS

WILLIAM O’DEA, CHAIRPERSON Jersey City, District 2 ELIU RIVERA, VICE CHAIRMAN Jersey City, District 4 ANTHONY ROMANO, PRO TEMPORE Hoboken, Jersey City, District 5 ALBERT CIFELLI East Newark, Harrison, Kearny, Secaucus, District 9 DOREEN MCANDREW DIDOMENICO Bayonne, Jersey City, District 1 JEFFREY DUBLIN Jersey City, District 3 THOMAS F. LIGGIO North Bergen, District 8 JOSE MUNOZ Guttenberg, Weehawken, West New York, District 7 TILO RIVAS, Jersey City, Union City, District 6 www.CentralAveSID.org Fall/ Holiday Edition 2011 HEIGHTS NEWS Page 21 The Jersey City Urban Enterprise Zone: Great for Shoppers...Great for Businesses... Great for the Community!

„The Jersey City UEZ benefits everyone! It helps attract businesses, bring jobs, save shopping dollars, and fund programs like policing, CCTV and „clean-and-green‰ without increasing property taxpayersÊ burden.‰ – Mayor Jerramiah T. Healy UEZ Shoppers SAVE

by paying just 3 1/2% sales tax·half the normal tax* (*at participating locations) UEZ-Certi f ed Businesses SAVE by· • Advertising and charging just 31/2% sales tax·half the normal tax • Purchasing items for their business, tax-free • Being eligible for tax credits on new hires and unemployment insurance-based awards • Being eligible for Façade Rehabilitation & Relocation grants • Taking advantage of NJ State grants and incentive programs And UEZ funds are reinvested to make neighborhoods cleaner, safer, more beautiful and more prosperous!

Jersey City Economic Development Corporation

Urban Building Businesses. Building Lives. Enterprise Zone Authorized Business 30 Montgomery Street, Suite 820 Jersey City, New Jersey 07302 Proud Member of the New Jersey UEZ Reduced Sales 201.333.7797 Visit us online at www.jcedc.org Tax Program

Jersey City Economic Development Corporation Building Businesses. Building Lives. Paid for by the City of Jersey City Urban Enterprise Zone Program Paid for by the Jersey City Urban Enterprise Zone Program Page 22 HEIGHTS NEWS Fall/ Holiday Edition 2011 www.JCHeights.com

Connect with us: www.CentralAveSID.org Fall/ Holiday Edition 2011 HEIGHTS NEWS Page 23 The Energy of Tomorrow. Today.

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Spectra Energy is proud to be sponsor of the Everything Jersey City Festival. www.CentralAveSID.org Fall/ Holiday Edition 2011 HEIGHTS NEWS Page 24 A Fun and Scary Scene, During Central Avenue’s Halloween

Central Avenue is a special place during Hal- loween as spirits both young and old come for a visit to share in the family atmosphere. Want to see more photos from the 2011 festivity? There are plenty to view on flickr. Find the link on JCHeights.com. Jersey City Heights Volunteers Come Out in Force for the BIG DIG Saturday, October 22, 2011 was National the Heights & other Jersey City Neigh- of Jersey City from end to end that en- Make a Difference Day, a nationwide borhoods. There were volunteers galore. couraged community involvement in the volunteerism initiative that engages com- Through their hard work and unwaver- Greening of Jersey City. munities to plan and execute a one-day ing dedication, the JC project that will impact their neighbor- Parks Coalition has ex- hood, community and city. The Jersey ceeded its goal for this City Parks Coalition, in conjunction project and produced one with the City of Jersey City, organized of the most extensive City the BIG DIG as part of this initiative by wide volunteer efforts ever planting 18,000+ flowering bulbs with seen that included state, hundreds of volunteers throughout Jer- county and city parks, park sey City’s parks, open spaces and gate- and community groups, ways. scouts, students, civic organizations, non-profits Our Heights residents took the lead in and businesses. The result providing captains to eighteen sites in was the 2012 beautification