4. Popular Graphic of Victorian
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12/20/14 AGD 1222 HISTORY OF GRAPHIC DESIGN TOPIC 4: Popular Graphic of the Victorian Era (The New Communication Tools, Lithography, Chromolithography & Photography) By Puan Rosyida Mohd Rozlan Popular Graphics of the Victorian Era WHEN? - Key Moment/Timeline • A.D 1850’s : The term/word ‘Victorian’ is used: • To express a new consciousness of the industrial era’s spirit, culture and moral standard. • The Victorian era was a time of strong moral and religious belief, proper social conventions, and optimism. • A.D 1819-1901 : Queen Victoria of United Kingdom of Great Britain -became the long reign (ruler) and spanned (extend over) two-third of the 19th Century, which more than 66 years. • 18th Century A.D (1760-1850) : Industrial Revolution A period in which fundamental changes occurred in agriculture, textile and metal manufacture, transportation, economic policies and the social structure in England. 1 12/20/14 WHEN? - Key Moment/Timeline • A.D 200-18th Century A.D : Invention & Development of Printing Techniques • A.D 200-600 : Seal & Woodblock printing by the Chinese • A.D 1040 : Movable type introduce by the Chinese • A.D 1430s : Intaglio by Martin Schongauer • A.D 1454 : Printing Press by Guttenberg • A.D 1769 : Lithography by Aloys Senefelder • A.D 1837 : Chromolithography by Godefroy Engelmann • A.D 1840’s : American Chromolithography began in Boston • A.D 1765 - 1932 : Invention & Development of Photography Techniques • A.D 1765-1833 : Heliogravure - first photographic image introduce • A.D 1799-1851 : Daguerreotype • A.D 1800-1877 : Photogenic Drawing, Photograms & Calotype • A.D 1813-1857 : Collodion • A.D 1854-1932 : Kodak camera WHEN? - Key Moment/Timeline • A.D 1849 : Grand Exhibition of the Industrial Revolution • Organized by the Queen Victorian husband, Prince Albert • participated by hundreds exhibitors from all industrial nations • become important summation of the progress of the Indst. Rev. • A.D 1809 - 1874 : Owen Jones, an English designer, author and authority on color. • became major design influence at mid-century of 19th Century. A.D 1856 : Owen Jones produced a book of large color plates, named ‘The Grammar of Ornament’ • has gave great influence to the Western design especially to the Victorian Era design. 2 12/20/14 WHEN? - Key Moment/Timeline • A.D 1812 - 1852 : W.N Pugin • An English architect who fostered (promote the development) of a fondness (affection) for the Gothic style and design. • A.D 1840 : The Boston School of Chromolithography • William Sharp introduced chromolithography printing techniques to America that began in Boston, where the Boston School of chromolithography was started. A.D 1840 - 1860 : The battle on the signboards in England • due to ascendancy (influence) of the letterpress and broadsheet of visual and pictorial posters. • Lithography was the graphic medium allowing a more illustrative approach to public communication. WHEN? - Key Moment/Timeline • A.D 1840’s : The rise of American Editorial and Advertising Design • Harper and Brothers become the largest printing and publishing firm in the world. • Harper and Brothers launched a monumental project that became the young nation’s finest achievement of graphic design and book production to date. • Harper’s Illuminated and new Pictorial Bible, 1850 • Harper’s New Monthly Magazine, 1850 • Harper’s Weekly, 1867 • Harper's Bazaar, 1867 • A.D 1880 - 1900 : The Victorian Advertisement on Trade Card • They were popular as a cheap and effective way to advertise products and services. 3 12/20/14 WHEN? - Key Moment/Timeline • A.D 1890’s - 1940’s : Golden Age of American Illustration Launched by Horward Pyle with over 3,300 illustrations and two hundred text published in which inspired a younger generation of graphic artists to carry forward the tradition of realism in America. WHERE? - Classification according to geographical regions The colored areas on the map below show the countries which belonged to the British Empire in Victorian times. Some of the countries on the map had different names in the 19th century. 4 12/20/14 WHERE? - The Victorian Empire in 1837 • During the Victorian Empire in 1837, England become a huge empire - India, Canada, Australia, South Africa, and New Zealand. WHO? - The Person/People who developed or invented • A.D 1819-1901 : Queen Victoria of U.K of Great Britain Victoria was the Queen of U.K, Ireland and Empress of India from 1876 to 1901 5 12/20/14 WHO? - Owen Jones The Grammar of Ornament, 1856 • A.D 1809-1874 : Owen Jones • An English; a London-born architect and designer, author and authority on color who contributed a catalog of design possibilities from Eastern and Western cultures; called ‘The Grammar of Ornament’, 1856 • Key figure in nineteenth century design reform. • He looked towards the Islamic world for much of this inspiration, using his carefully-observed studies of Islamic decoration at the Alhambra to develop bold new theories on flat patterning, geometry and abstraction in ornament, that still resonate with contemporary designers today. WHO? - Owen Jones’ geometry and abstraction ornament 6 12/20/14 WHO? - A.W.N Pugin Ornamental Designer & Architect: Articulate Gothic Style • A.D 1812-1852 : A.W.N Pugin • An English architect who designed the ornamental details of the British Houses of Parliament; the first 19th century designer to articulate a philosophy of Gothic style. • He defined design as a moral act that archived the status of art through the designer’s ideals and attitudes; • He al so believed the integrity and character of a civilization were linked to its design. WHO? - A.W.N Pugin (Above) Portrait of A.W.N Pugin (Right) One of Pugin’s architecture design 7 12/20/14 WHO? - Architecture Designs of A.W.N Pugin WHO? - Aloys Senefelder The Development of Lithography • A.D 1769 : Bavarian author Aloys Senefelder Invented stone printing called Lithography; based on the simple chemical principle that oil and water do not mix. (Left) Portrait of Aloys Senefelder & (Right) His Lithography printing press machine 8 12/20/14 WHO? - Godefroy Engelmann The Development of Chromolithography • A.D 1837 : A French printer Godefroy Engelmann He patented (invented) Chromolithography printing techniques; printing techniques that separated the colors from an image into a series of printing plates and printed these component colors one by one. WHO? - William Sharp The Boston School of Chromolithography • A.D 1840 : William Sharp He introduced chromolithography printing techniques to America, which began in Boston, where The Boston School of Chromolithography was started. Sharp was a London painter and drawing teacher who opened a lithography shop in 1829. (Right) Portrait of William Sharp 9 12/20/14 WHO? - William Sharp The Boston School of Chromolithography (Above) Chromolithography by William Sharp WHO? - John H. Bufford The Boston School of Chromolithography • A.D 1870 : John H. Bufford Is the major innovator of chromolithography in Boston, whose crayon- style images achieved a remarkable realism; hallmarks of his designs were meticulous and convincing tonal drawing and the integration of image and lettering into unified design such as in posters design. 10 12/20/14 WHO? - Louis Prang The Boston School of Chromolithography • A.D 1824 - 1909 : Louis Prang • Prang is a German immigrant to America whose work and influence were international in the Victorian Era. • He is ‘Father of the American Christmas card’ for his pioneering work in holiday graphics. • He also produced printed album cards called ‘Trade Cards’ or ‘Scrap’; beautiful art bits that was a (Above) major Victorian pastime. Photograph of Louis Prang WHO? - Joseph Niepce The Inventors of Photography: Heliogravure • A.D 1765 - 1833 : Joseph Niepce • A Frenchman who first produced a photographic image called Heliogravure • Heliogravure is a sun engraving method using a pewter sheet Covered in bitumen of Judea, a light-sensitive asphalt (a mixture of dark bituminous pitch made by the distillation of crude oil) (Left) Photograph of Joseph Niepce 11 12/20/14 WHO? - Joseph Niepce Heliogravure Photography (Above) Joseph Niepce, photolithographic print of Cardinal Ambroise, 1822 First image printed from a plate that was created by the photochemical action of light rather than by the human hand. WHO? - Louis Jacques Daguerre The Inventors of Photography: Daguerreotype • A.D 1799 - 1851 : Louis Jacques Daguerre • He worked with Joseph Niepce and perfected the early photographic process called Daguerreotype, which he presented to the French Academy of Sciences. • Daguerreotype used highly polished silver-plate copper sheet that was sensitized by placing it, silver side down, over a container of iodine crystals; the plate was placed in the camera and exposed to light Photograph of coming through the lens to produce Louis Jacques Daguerre a latent image. 12 12/20/14 WHO? - Louis Jacques Daguerre Daguerreotype Photography (Above Left) (Above Right) Daguerre camera Louis Jacques Daguerre, Paris boulevard, 1839. WHO? - William Henry Fox Talbot The Inventors of Photography: Calotype • A.D 1800 - 1877 : William Henry Fox Talbot • Talbot has pioneered a process that formed the basis for both photography and photographic printing plate by working with objects held over paper treated with silver compounds and exposed to light. • Calotype means; ‘beautiful impression in Greek that allowed greater light-sensitive paper. • Talbot created Photogenic drawing, Photogram and published a book that featured 24 photographs mounted into each copy by hand called