Exhibit F - 2017 Annual Report to Legacy DMC DMC Health Insurance Operation Where We Started
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Detroit Medical Center 1 Exhibit F - 2017 Annual Report to Legacy DMC DMC Health Insurance Operation Where We Started 3390 I 48301 48322 I 48026 Oakland DMC Surgery 48025 Hospital Macomb 8377 I County Royal Oak 4 so13 County _st C lair 48034 48076 \ •son + L::_ 48066 48331 48334 4'!071 I 4ll067 I "!Olt Farminron Iii 48375 I 48335 48336 4815? 1-----Livonia 4 R1S4 48170 48150 Wayne County 48187 DMC Central Campus Hospitals 4B185 Children's Hospital of Ml Detroit Receiving Hospital 48188 Harper University Hospital 4811\4 48125 Hutzel Women's Hospital Rehabilitation Inst of Ml Taylor 48174 811 1 Shaded Area Represents a 5 Mle Radius Shaded Area Represents S1na~Grace t-bspitars Shaded Area Represents Overlapping Surrounding the Central Carrpus t-bspitals A-irrery and Secondary Service Area (w t1ere 80% Zip Codes between Central Carrpus Service or their inpatient volurre corres rrom). D Arnn M d Sina~Grnce Service A rea. {Oties include Detroit, Dearborn. Hamrarrck. - Hghland Park and River Rouge). - lilfflffl1Wd11tiJ,i,ii@,iM•Mlit314&i•fflti J I ..II ~t ..1 DMC Health Insurance Operation . 1f' 1f' Where We Started •1'. ' · f . 1t .f . 1 1fffff.1 .1 .1. 1f: 1 ttttt,,ttt t 1tt 1t t. 1t1t1t1t'*1t1t Where We Focused: Q DMC PauentToucl1 Eo ms 02 PatientTargetmg Opportunites Pauent Resource Support DMCER DMC ER f:@ l DMC.org Web/ OMC Call Center .,_,." Pa1hway to Health DMC Health DMC Phy$icians - DMC Health Access CONIFER Access Center OMCWeb Center/CONIFER J;;l DMC.orgWeb/ OMC Friends & Family Pathway to Healt h DMC Comm unity Outreach • DMC Patient • Insurance Advisors - Targeted Consumer/ Patient Mailings - 0 1'-SIIO DMC Physicians - In tho comml,r111y Ho me Visits 3 Exhibit* F - 2017 Annual Report to Legacy DMC DMC Health Insurance Operation What We Achieved Campaign Summary 2015 2016 2017 TOTAL 25,271 20,873 18,974 Conifer On-Site Enrollments 17,244 17,866 18,782 Church Enrollments 1,548 0 0 In-Hospital Enrollments 1,072 261 192 Retail/ Franchise Enrollments 897 48 0 Community Enrollments 3,812 1,960 0 Ambassador Enrollments 698 738 0 Please note: 2015 analysis is based on October 1, 2014 thru December 31, 2015 2016 analysis based on January 1, 2016 thru December 31 , 2016 2017 analysis based on January 1, 2017 thru December 31, 2017 Exhibit F - 2017 Annual Report to Legacy DMC DMC Health Insurance Operation What We Achieved Conifer On-Site Enrollment Located onsite in hospital ED's and outpatient sites, Conifer works with patients who are identified as self pay to enroll in insurance. The Conifer team walks patients through the application process with the patient and submits the application. They are onsite 5 days a week some of which includes weekend coverage. 2015 .... TOTAL ENROLLED 17,234 17,866 18,782 Children's Hospital of Ml 2,707 2,880 2,277 Detroit Receiving Hospital 3,657 3,733 4,170 Harper University Hospital 5,659 5,547 6,097 Huron Valley-Sinai Hospital 792 1,040 1,130 Re hab Institute of Michiga n 55 88 200 Sinai-Grace Hospital 4,364 4,578 4,908 Please note: 2015 analysis is based on January 1, 2015 thru December 31 , 2015 2016 analysis based on January 1, 2016 thru December 31, 2016 2017 analysis based on January 2, 2017 thru December 31 , 2017 Source: Conifer Database 5 Exhibit F - 2017 Annual Report to Legacy DMC DMC Health Insurance Operation What We Achieved In-Hospital CAC Activity (January - December, 2017) Medicaid Marketplace Enrollment , Enrollment Scheduled Appointments 74 2 Walk In 174 27 No Shows 47 0 Actual Applicants Seen 198 38 Online Applications Completed 132 33 Paper / Phone Applications Completed 27 0 Total Completed Applications 159 33 Source: DMC Call Center Report Exhibit F - 2017 Annual Report to Legacy DMC DMC Health Insurance Operation What We Achieved Group Block Club Marketing Efforts Throughout the year we marketed health insurance enrollment efforts to community groups, neighborhood organizations and block groups. 4th Police Precinct Belmont Community Council Chippewa-Northtrop-Berg Cherokee Block Club 7 I 8 Mile Community Council Berg-Lahser Community Association City-Wide Mayor/Community Rel. Mtg. 10th Police Precinct Community Rel. Mtg. Bethune Community Council Cody Rouge Networking for Change 12th Police Precinct Community Rel.Mtg. Blackstone Community Council Luncheon (Black Family Development Org) 15th Street Block Club Blackstone Park Association Core City Neighborhood AARP Bomac Block Club Corktown Meeting AFSCME Meeting Brightmoor Community Alliance Cornerstone Village Ardrrnore Brookline CD Radio Patrol Brightmoor Pastors Alliance Crary-St. Mary's Community Council Ardmore Brookline Community Assc Brush Park CDC Creekside Community CDC Ashton Block Club Calvary Community Association D.A.R.E. Atkinson Ave Improvement District CAR.A. Airport Meeting Detroit Historic Neighborhood Coalition Bagley Community Council Castle Rouge Civic Association Detroit Police Comissioners Barton-McFarlane Neighborhood Assoc Central District DPD 7 Exhibit F - 2017 Annual Report to Legacy DMC DMC Health Insurance Operation What We Achieved Group Block Club Marketing Efforts Throughout the year we marketed health insurance enrollment efforts to community groups, neighborhood organizations and block groups. East English Village Grandmont #1 Improvement Assoc. Kentfield / Outer Drive Block Club Easter Outer Drive Business Community Grandmont Radio Patrol #4 Lauder-Coyle-Robson Block Club Association Grandmont Community Association Littlefield Community Association Eight Mile Community Organization GRDC & Minock Crime Prevention Local 600 Seniors Meeting Evergreen-Lahser-7/8 Mile Community Council GRDC Vacant Property Taskforce MacDowell Community Council Farwell Community Association Green Acres-Woodward Civic Assoc. Martin Park Community Association Fenmore Street Block Club Greenwich Park Association Marygrove Community Association Fitzgerald Community Council Happy Hornes Community Assoc. Mid Town Alliance Forrer Block Club HELCO (Helen & Concord) Midwest Civic Council Block Club Forrer Community Block Club Assoc. Historic Indian Village Association Miller Grove Block Club Freeland Block Club Hood Research Minock Park Block Association Friends ofRouge Park Jefferson I Chalmers CDC Mohican Regent Assocation Garden Homes Community Org. Joy Community Morningside Community Origanization 8 Exhibit F - 2017 Annual Report to Legacy DMC DMC Health Insurance Operation What We Achieved Group Block Club Marketing Efforts Throughout the year we marketed health insurance enrollment efforts to community groups, neighborhood organizations and block groups. NAACP Allies, Issues and Action Mtg. Pride Area Community Council Neighbors Building Brightmoor River Bend Associate Meeting N.W. Detroit Youth Coalition Rosedale Park Improvement Association N. Rosedale Park Block Captains Mtg. Rosedale Park Baptist N. Rosedale Park Civic Assoc. Board Roselawn C7 Block Club Mtg. San Bernardo Park Association N. Rosedale Park Neighborhood Safety Meeting Schoolcraft Improvement Association Original United Citizen of SW Detroit Shaftsbury - Curtis Block Club Osborn Networking for Change Sherwood Forest Association Palmer Woods Association Shiawassee Community Block Club PBS Appoline Block Club Skilled Trade Task Force Pilgrim Village Association Southeast Michigan Council of Govt. Plainview Block Club 9 Exhibit F - 2017 Annual Report to Legacy DMC DMC Health Insurance Operation What We Achieved Group Block Club Marketing Efforts Throughout the year we marketed health insurance enrollment efforts to community groups, neighborhood organizations and block groups. Southeast Waterfront Neighborhood Westmoreland Road Block Club Assoc. West Grand Blvd Collaborative Southfield-Outer Drive-McNicholas Neighborhood Assoc. West Outer Drive Block Club South of 6 Mile Ml Block Club West Outer Drive Community Association The Villages CDC West Village Association Tri-Point Community Assoc. Woodward Avenue Action Association United Block Club Council Wyoming Schoolcraft Community Council University District Community Assoc. Yorkshire Community Meeting Warrior on Wheels Warrendale Community Organization Warwick Winners Circle Wayne County Democratic Black Caucus Webb Street Association Exh'bit F- 2017 Annual Report to Legacy DMC DMC Health Insurance Operation BIG Marketing Efforts for Marketplace Enrollment We launched a 30-day aggressive PR/Marketing Campaign for the Health Insurance Marketplace open enrollment period. Detroit Medical Center Open enrollment PSA :30 Radio Spot This is an announcement for Health Insurance Marketplace Open Enrollment. The two thousand eighteen Health Insurance Marketplace is now accepting applications, and Detroit Medical Center is he, e to c1ss ist you with that process. Now through December fifteenth, contact us to enroll, reenroll, o r change plans for twenty eighteen. Fo1 cove,age to begin January fi1 st, you must complete your application and enroll by December fifteenth. Call eight eight eight D M C two five zero zero to get started. November December Station Format Total Spots 30 I 6 InI 20 21 I 4 I 11 I 1a1 2s WJLB 97.9 FM Mainstream Urban 73 I I WMXD 92.3 FM Urban Adult Contemporary 104 I I WMGC 105.1 FM Mainstream Urban 301 I I WDMK 105.9 FM Urban Adult Contemporary