Banco Bradesco
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Banking Business challenge With online and mobile banking surging in popularity in Brazil, how could Bradesco capitalize on the growth opportunities without incurring high costs—and ensuring ongoing security and reliability? Transformation By modernizing core systems on its tried-and- tested IBM® z Systems® platform, the bank is successfully supporting fast growth in online and mobile transactions, while preserving exceptional reliability. Business benefits “IBM z Systems delivers Banco Bradesco the extreme power and Grows availability we need revenues by supporting growth in new to make sure that our mobile services Supporting growth in mobile millions of customers can access our services Delights transactions with efficient, anywhere, anytime, using customers with fast, secure and reliable any device.” banking services high- availability core —Waldemar Ruggiero, Executive Plays banking systems General Manager, Bradesco a key role in helping Bradesco break into new areas of the market Bradesco is one of the largest banking and financial services companies in Brazil, serving 77 million customers. Headquartered in Osasco, the firm employs around 120,000 people and generates annual revenues of approximately USD37 billion. Share this Growing challenges The rising demand for online and He adds: “We choose to launch new and enabling Bradesco to cut the mobile services has gone hand in initiatives on the IBM z Systems plat- time required to bring new solutions In recent years, Bradesco has seen hand with rapid economic develop- form, because it has provided us with to market. extremely rapid growth in demand for ment in Brazil. The emergence of a leading- edge reliability, performance online—and, in particular, mobile— much larger middle class has also and scalability since we began “As we modernize our architecture banking services. Customers expect sparked a surge in demand for more using it in 1961. Equally, our partner and adopt SOA principles, we can to be able to manage their accounts sophisticated financial instruments, IBM offers outstanding support, react faster to new requirements anywhere, at any time and from any including insurance products of all and helps us constantly innovate to from the business and also reduce device, and this creates both chal- kinds. As a result, companies that overcome emerging challenges.” our maintenance and development lenges and opportunities for the can design and market the most costs,” comments Waldemar bank. attractive policies and service offer- The bank’s current z Systems Ruggiero Jr. ings stand to gain considerable landscape, split between an active The insurance side is also using Naturally, Bradesco must ensure first- mover advantage. and a backup data center, comprises continued high availability and three of the latest IBM z13™ servers IBM WebSphere Portal running on performance as demands grow, and 12 servers from the previous distributed systems to build external and it must also support better and New building on generation of z Systems. The web portals that can be connected faster product innovation to stay trusted foundations company also operates more than seamlessly to back-end services ahead of competitors. In addition to 700 distributed servers, and has a running on z Systems. This further The challenges of maintaining service growing market share, the potential further 5,000 servers in its bank reduces development time and costs, levels during fast growth and bringing payback includes greater customer branches all over Brazil. The core and makes it easier to bring tried- innovative targeted products to loyalty thanks to faster and more banking transactions and customer and- trusted functionality into the market more rapidly are driving a convenient services, and lower costs information are all managed on the online world. significant IT modernization program for the bank by moving services to z Systems landscape, while many at Bradesco. The ongoing objective Within the insurance side of the automated channels. front- end systems run in the distrib- is to rearchitect the infrastructure business, Bradesco is continuing to uted environment and connect back and application framework in favor introduce new analytics capabilities Waldemar Ruggiero Jr., Bradesco IT to z Systems as their back-end. Infrastructure Director, comments: of online, real- time services rather to help it gain a unified view of clients, “Our three core operational than batch processes. To modernize its core banking and with the ability to understand their challenges center on availability, insurance applications, the bank has changing needs. Says Ricardo Águia: Waldemar Ruggiero Jr. explains: cost and innovation. We are seeing adopted a new approach based on “IBM is helping us to understand our “Our existing core banking systems relevant year- on- year growth in service- oriented architecture (SOA) customer lifecycle through the data, have always been extremely reliable, demand on our core banking principles and using IBM Integration so that we can identify the best time and there was no question of moving systems, with around 45,000 trans- Bus Advanced (formerly WebSphere to approach prospective insurance away from IBM z Systems, which actions per second at the back-end. Message Broker). This solution pro- clients, and the best products to offer remains at the heart of our IT strat- We need to maintain a highly respon- vides a flexible integration foundation them at each stage. All of the key egy. It is the home of all of our cus- sive service for online and mobile based on enterprise service bus customer data resides on and is tomer data, and it underpins our customers as the number of transac- technology, enabling the bank to managed by z Systems, so the entire core business. By introducing tions grows, and without introducing hook new applications into existing platform is therefore also central to new approaches and technologies excessive internal costs. And to keep functionality rapidly and easily. The our analytics project.” such as IBM WebSphere®, we are those customers happy with new SOA approach promotes shared now building on these firm founda- He adds: “When it comes to serving services, we must keep reducing services and the re-use of existing tions to drive the next phase of our both insurance applicants and the time it takes to bring high-quality components, saving time and effort growth in online and mobile new offerings to the market.” existing customers, quality of service business.” is a key competitive differentiator. 2 The extremely high availability and our share- of- wallet,” remarks Ricardo need to make sure that our millions of to understand natural language and performance of z Systems represent Águia. “Furthermore, we can use customers can access our services learn from experience. The bank will important advantages here.” insights into customers’ needs and anywhere, anytime, using any device. use Watson to provide faster, more desires to develop more appealing The platform also provides the robust accurate answers to customers who Attracting new products in future. The modernization security that we need to protect our contact its call centers, enabling them work we are doing on z Systems also online and mobile customers.” to access the services they need business enables us to bring these new prod- more rapidly and easily. Moving to online and mobile channels The modernization of core systems ucts to market faster. Capabilities like is enabling Bradesco to save money Waldemar Ruggiero concludes: and the introduction of analytics have these should help us to stay ahead of by reducing its dependence on stan- “For more than 50 years, IBM has given Bradesco’s insurance division the competition.” dard branches, which cost more to given us cutting- edge technologies new opportunities to sell targeted Bradesco is using the z Systems operate and which can only serve that help us to meet emerging insurance products to banking platform to develop innovative, value- customers during normal working challenges. The IBM consultants customers. After analyzing customer add services for banking customers. hours. To help control the cost impact use their in- depth knowledge of the and transactional data residing on Using IBM Integration Bus Advanced of the continuous growth in mobile insurance and banking industries the z Systems platform, the bank enables the bank to call existing banking, Bradesco takes advantage to provide us with expert advice, recommends different sets of insur- CICS® and IMS functionality more of IBM Mobile Workload Pricing for helping us to stay at the forefront ance products for each individual easily from new applications running z/ OS®. As part of bringing more of our sector. This is backed by customer. When a customer visits on distributed systems, promoting choice to customers, the bank has the qualities of the IBM z Systems a branch, the member of staff short time- to- market and increased also launched a new channel to platform, which continues to be the serving them can see the list of efficiency through the re-use of market—Bradesco Express—which focal point for our core business recommended products together components. serves customers in mini branches activities.” with an explanation of their likely located inside other retail stores. benefits to that customer—making “Online and mobile offerings enable The front- office software for this it easier to sell these additional our customers to save time by new channel runs on IBM WebSphere products. avoiding