Breathing LIFE Into Greener Businesses
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L I F E I I I Breathing LIFE into greener businesses Demonstrating innovative approaches to improving the environmental performance of European businesses European Commission Environment Directorate-General LIFE (“The Financial Instrument for the Environment”) is a programme launched by the European Commission and coordinated by the Environment Directorate-General (LIFE Unit - E.4). The contents of the publication “Breathing LIFE into greener businesses: Demonstrating innovative approaches to improving the environmental performance of European businesses” do not necessarily reflect the opinions of the institutions of the European Union. Authors: Nora Schiessler, Tim Hudson, Ed Thorpe. Editorial department: Eamon O’Hara (Astrale GEIE-AEIDL). Managing editor: Philip Owen, European Commission, Environment DG, LIFE Unit – BU-9, 02/1, 200 rue de la Loi, B-1049 Brussels. LIFE Focus series coordination: Simon Goss (LIFE Communications Coordinator), Evelyne Jussiant (DG Environment Communica- tions Coordinator). Graphic design: Daniel Renders, Anita Cortés. The following people also worked on this issue: Remo Savoia, Igor Jelinski, Pekka Hänninen, Marion Pinatel, Agnese Roccato, Mariona Salvatella, Mathilde Snel, Audrey Thenard. Acknowledgements: Thanks to all LIFE project beneficiaries who contributed comments, photos and other useful material for this report. Photos: Cover: LIFE02 ENV/NL/000114, European Commission, LIFE06 ENV/D/000471-Thomas Mayer, Tim Hudson, Inside: From the respective projects unless otherwise specified – This issue of LIFE Focus is published in English with a print-run of 5,000 copies and is also available online. Europe Direct is a service to help you find answers to your questions about the European Union. New freephone number: 00 800 6 7 8 9 10 11 A great deal of additional information on the European Union is available on the Internet. It can be accessed through the Europa server (http://europa.eu). Luxembourg: Office for Official Publications of the European Communities, 2008 ISBN 978-92-79-10656-9 ISSN 1725-5619 DOI: 10.2779/88514 © European Communities, 2008 Reproduction is authorised provided the source is acknowledged. Printed in Belgium Ecolabel Flower Printed on recycled paper that has been awarded the EU Ecolabel for graphic paper (http://ec.europa.eu/ecolabel/) LIFE Focus I Breathing LIFE into greener businesses I p. 1 Philip Owen Europe’s businesses have a primary role to play in ensuring a sustainable future for the environment and the economy. This is not only because many business activities depend on the earth’s natural resources, but also because some of these activities can have serious negative impacts on both the long-term availability and future quality of global environmental resources. The European Union has adopted the concept of sustainable development to address the challenge of balancing economic growth with a high level of environmental protection. Sustainable development involves finding ways to limit pressures on the environment, while also allowing businesses to compete and prosper in the global market place and create new and better jobs. The idea was enshrined as one of the objectives of the Union in the Amsterdam Treaty, and has since been complemented by numerous pieces of environmental legislation on specific issues, as well as by the mainstreaming of environmental protection in other Community policies. There are clear signals that many industrial sectors are moving towards cleaner and more sustainable production proc- esses to meet high European environmental requirements. For example, about half of the pollutants monitored by the European Pollutant Emission Register decreased by 10% from 2001 to 2004 and only one sixth of the pollutant emissions increased by 10%. Nor do environmental policies have to have a negative impact on business performance. They can actually play a guiding, and sometimes even a driving role in reducing costs and improving efficiency and performance. Environmental sustain- ability is increasingly recognised as a competitive advantage among European businesses. The eco-industry itself has become one of Europe’s strongest industrial sectors, enjoying a 5% annual growth rate, well above that of other economic sectors. Technology is a double-edged sword. Technological developments are responsible for the environmental challenges we face, but also can offer us the solutions to these problems. At the same time a sustainable and prosperous European economy depends on innovation and technology. Here, the European Commission’s LIFE (Financial Instrument for the Environment) programme has played an important role, demonstrating innovative approaches to improving the envi- ronmental performance of businesses and industry in Europe. To date, more than 480 projects co-financed by LIFE are business or industry related, addressing a variety of sectors and environmental challenges. Additional financial support for the development of innovative green technologies is now also available from the European Commission’s Competitive- ness and Innovation Framework Programme (CIP), which channels its assistance towards commercial and private sector businesses. This LIFE-Focus brochure supports the view of the EU Environment Commissioner, Stavros Dimas, that “going green is a ‘win-win’ approach for both business and the environment.” Nineteen successful LIFE projects from 11 countries are showcased, representing a small but valuable selection of the numerous successful LIFE initiatives supporting companies to strengthen their environmental performance. Presented in sections that reflect Europe’s main industrial sectors, this publication presents good business practice, which can guide and inspire businesses across the EU. I hope that these practical examples will highlight the economic benefits available and motivate even more European companies to take the decision to enhance their green credentials. After all, eco-innovation can be good for business and good for the environment. Philip Owen Head of Unit - LIFE Directorate-General for the Environment European Commission Foreword ................................1 Tourism .......................... 21 INOCAST: Casting green engine blocks (Germany) .....38 Europe’s business Eco-Camps: Bringing “environment” ........................3 camping even closer to EDIT: Eco-design throughout nature (France) .....................22 the supply chain for new Greening EU businesses: vehicles (France) ..................39 Policy and legislation .............4 Green Certificate: Eco-labelling for rural tourism LIFE: Supporting innovative providers (Latvia) ..................25 Clothing & design green business and industry industries ....................... 41 activities ................................9 Sutoureelm: Computer- age way to sustainable Dyeing bath re-use: Cutting Basic industries .............. 11 tourism (Germany) ................26 through waste with a laser (Spain) ..................................42 ECOSB: Reducing emissions Prowater: Re-using water from wood panel processing Food industries .............. 27 in the textile wet processing (Luxembourg) .......................12 CLB: Environmentally industry (Italy) .......................44 friendly sugar removal in Clean-Deco: A shining potato processing Resitex: Helping make example of good practice (The Netherlands) .................28 green fashionable every in green manufacturing year (Spain) ..........................47 methods (Italy) ......................15 Retoxmet: Yeast-based pollution control (Hungary) ...31 Greening Europe’s leather Zero Emission Lacquer: industry ................................48 Eco-friendly shock absorbers ENVACIO: Pollutant-free (The Netherlands) .................17 rice packing (Spain) .............32 Cool Tech: Lightening the Selection of other LIFE impact of metal lubricants Machine & system projects ...............................53 (Sweden) ..............................18 industries ....................... 33 List of available LIFE publications ..........................57 New ESD: Cleaner and CO2Ref: Back to the future greener steel wire production for climate-friendly Information on LIFE .............58 technology (Italy) ..................19 refrigeration (Denmark).........34 Basta: Improving building IPP Tel: Telecom solutions standards (Sweden) .............20 for a lifetime… and beyond (Greece) ................................37 LIFE Focus I Breathing LIFE into greener businesses I p. 3 Europe’s business “environment” In 2008, over 19 million enterprises were active within the EU-27 economy. These businesses have the potential to contribute to a prosperous and environmentally sustainable future for Europe. However, business activities and industrial processes can still exert considerable pressure on the environment, thereby also threatening Europe’s long-term economic and social welfare. Europe’s economic prosperity and Recognising that good environmental future growth depend to a large extent performance can be good for eco- on natural resources and environment nomic competitiveness and profitabil- services, including: raw materials, such ity, European businesses have already as minerals, biomass and biological made considerable progress in reduc- resources; environmental media, such ing their environmental impact. This as air, water and soil; flow resources has been strongly supported by the such as wind, geothermal, tidal and fact that businesses were the first tar- solar energy; and landmass, that is get of EU environmental