DOCSLIB.ORG

Le Processus De L'insight Consommateur

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Le Processus De L'insight Consommateur HEC MONTRÉAL Le processus de l’insight consommateur dans le contexte du marché des vins au Québec par Charlie Touikan Sciences de la gestion (Option marketing) Mémoire présenté en vue de l’obtention du grade de maîtrise ès sciences en gestion (M. Sc.) Août 2019 © Charlie Touikan, 2019 ii iii Sommaire Cette étude porte sur le processus de l’insight consommateur en marketing (Fortini-Campbell, 1992). L’intention de ce mémoire est de comprendre ce que représentent ces insights pour les entreprises, comment ils les ont acquis et comment ils les utilisent ? Afin de faire un bon examen de sa typologie, le contexte de l’étude se porte dans le marché des vins au Québec. En étant un domaine naissant, tous joueurs sont en quête d’insight consommateur pour faire leur place dans ce marché portant une compétition internationale. Dans ce contexte, la méthodologie utilisée est par l’analyse de cas via des entrevues avec des vignerons. Six vignobles ont été sélectionnés par leur positionnement représentant le marché des vins au Québec. Les résultats de cette recherche présentent trois typologies distinctives. Chacune d’elles on comme intention de guider les entreprises dans leurs activités pour trouver des insights consommateurs et de leur indiquer comment les utiliser à leur bonne efficience. Mots clés : Insight consommateur, B2B, B2C, B2B2C, technique de collecte, utilité iv Abstract This study focuses on the consumer insight process in marketing (Fortini- Campbell, 1992). The intention of this dissertation is to understand what these insights represent for businesses, how they acquired them and how they use them. In order to make a good review of its typology, the context of the study is in the wine market in Quebec. Being an emerging field, all players are looking for consumer insight to make their place in this market carrying an international competition. In this context, the methodology used is through case analysis via interviews with vine growers. Six vineyards were selected for their positioning representing the wine market in Quebec. The results of this research present three distinctive typologies. Each of them is intended to guide businesses in their activities to find consumer insights and show them how to use them to their good efficiency. Keywords : Insight consumer, B2B, B2C, B2B2C, collection technique, utility v Table des matières Sommaire ................................................................................ iv Abstract ................................................................................... v Liste des tableaux ....................................................................... x Liste de typologies ...................................................................... x Liste des abréviations ................................................................. xi Remerciements ........................................................................ xii INTRODUCTION .......................................................................... 1 CHAPITRE 1. La revue de littérature ............................................... 5 1.1 L’insight marketing consommateur ......................................................................6 1.1.1. Définition de l’insight ........................................................................................... 6 1.1.2 Rôle de l’insight ........................................................................................................ 9 1.2 Les techniques de collecte d’insight ................................................................. 11 1.2.1 L’environnement immédiat .................................................................................. 12 1.2.2 Les intermédiaires de distribution ...................................................................... 13 1.2.3 Les facteurs macro-environnementaux (PESTEL) ............................................. 16 1.2.4 La recherche du marketing classique ................................................................. 18 1.3 L’utilisation de l’insight ...................................................................................... 24 1.3.1 Le développement de nouveaux produits et/ou service ................................. 24 1.3.2 Le développement en communication marketing ............................................ 25 1.3.3 Le développement de la distribution ................................................................. 25 1.3.4 Le développement des prix .................................................................................. 25 1.4 La conclusion et la définition de la problématique de recherche .................. 26 CHAPITRE 2. La mise en contexte ................................................. 29 2.1 Le marché des vins .............................................................................................. 29 2.2 Le marché des vins canadiens ............................................................................ 30 2.2.1 Les lois du marché de vins canadiens ................................................................. 31 2.2.2 La demande de vins au Canada ............................................................................ 31 2.2.3 La chaîne de distribution du marché des vins canadiens ................................ 33 2.3 Le marché des vins au Québec ................................................. 36 2.3.1 Son passé .................................................................................................................. 36 2.3.2 Son présent .............................................................................................................. 38 CHAPITRE 3. La méthodologie ...................................................... 44 3.1 L’étude de cas multiples ..................................................................................... 45 3.1.1 La sélection des cas ................................................................................................ 46 3.1.2 La sélection des participants ............................................................................... 48 3.2 La collecte de données ........................................................................................ 48 3.2.1 Les méthodes de collectes de données ............................................................... 49 3.2.2 La structure du guide d’entrevue ....................................................................... 51 vii 3.2.3 La réalité du terrain .............................................................................................. 52 3.3 L’éthique et la confidentialité ........................................................................... 53 3.4 L’analyse des données ......................................................................................... 55 3.5 La structure de la réalisation des cas ................................................................ 56 CHAPITRE 4. Résumé des cas ........................................................ 58 4.1 Vignoble de l’Orpailleur en relation B2C .......................................................... 58 4.1.1 Portait de l’entreprise .......................................................................................... 58 4.1.2 L’insight consommateur ........................................................................................ 60 4.2 Le Vignoble Val Caudalies en relation B2C ........................................................ 62 4.2.1 Portait de l’entreprise .......................................................................................... 62 4.2.2 L’insight consommateur ........................................................................................ 63 4.3 Union Libre en relation B2C ............................................................................... 65 4.3.1 Portait de l’entreprise .......................................................................................... 65 4.3.2 L’insight consommateur ........................................................................................ 65 4.4 Le Vignoble de Bacchantes en relation B2C ...................................................... 68 4.4.1 Portait de l’entreprise .......................................................................................... 68 4.4.2 L’insight consommateur ........................................................................................ 68 4.5 Le Vignoble Gagliano en B2B .............................................................................. 70 4.5.1 Portait de l’entreprise .......................................................................................... 70 4.5.2 L’insights client ...................................................................................................... 71 4.6 Clos Saragnat en relation B2B2C ........................................................................ 73 4.6.1 Portait de l’entreprise .......................................................................................... 73 4.6.2 L’insight d’affaires ................................................................................................. 74 CHAPITRE 5. Analyse des résultats ................................................. 76 5.1 Retour sur le cadre conceptuel .......................................................................... 76 5.2 La définition de l’insight consommateur .......................................................... 78 5.2.1 L’insight consommateur ........................................................................................ 79 5.2.2 L’insight client
Load more

Recommended publications
  • Determining the Mesoscale Impact of Climatic Change for Quebec's Winegrowing Bioclimatology
    Open Geospatial Viticulture: Determining the Mesoscale Impact of Climatic Change for Quebec©s Winegrowing Bioclimatology Trevor James Smith A thesis In the Department of Geography, Planning, and Environment Presented in Partial Fulfillment of the Requirements For the Degree of Magisteriate in Science (Geography, Urban, and Environmental Studies) Concordia University Montréal, Québec Canada 24 February 2017 © 2017, Trevor James Smith, Some Rights Reserved Creative Commons 4.0 International BY-NC License (see Annex 6) CONCORDIA UNIVERSITY School of Graduate Studies This is to certify that the thesis prepared by Trevor James Smith Entitled Open Geospatial Viticulture: Determining the Mesoscale Impact of Climatic Change for Quebec©s Winegrowing Bioclimatology and submitted in partial fulfillment of the requirements for the degree of Magisteriate in Science (Geography, Urban, and Environmental Studies) complies with the regulations of the University and meets the accepted standards with respect to originality and quality. Signed by the final Examining Committee: ____________________________________________________ Chair Dr. Norma Rantisi _________________________________________________Examiner Dr. Norman K. Jones _________________________________________________Examiner Dr. Philippe Roy ________________________________________________Supervisor Dr. H. Damon Matthews Approved by ___________________________________________ Chair of Department ___________________________________________ Dean of Faculty of Arts and Science On ___________________________________________
    [Show full text]
  • 2020 Canada Province-Level Wine Landscapes
    WINE INTELLIGENCE CANADA PROVINCE-LEVEL WINE LANDSCAPES 2020 FEBRUARY 2020 1 Copyright © Wine Intelligence 2020 • All rights reserved. No part of this publication may be reproduced in any form (including photocopying or storing it in any medium by electronic means) without the permission of the copyright owners. Application for permission should be addressed to Wine Intelligence. • The source of all information in this publication is Wine Intelligence unless otherwise stated. • Wine Intelligence shall not be liable for any damages (including without limitation, damages for loss of business or loss of profits) arising in contract, tort or otherwise from this publication or any information contained in it, or from any action or decision taken as a result of reading this publication. • Please refer to the Wine Intelligence Terms and Conditions for Syndicated Research Reports for details about the licensing of this report, and the use to which it can be put by licencees. • Wine Intelligence Ltd: 109 Maltings Place, 169 Tower Bridge Road, London SE1 3LJ Tel: 020 73781277. E-mail: [email protected]. Registered in England as a limited company number: 4375306 2 CONTENTS ▪ How to read this report p. 5 ▪ Management summary p. 7 ▪ Wine market provinces: key differences p. 21 ▪ Ontario p. 32 ▪ Alberta p. 42 ▪ British Colombia p. 52 ▪ Québec p. 62 ▪ Manitoba p. 72 ▪ Nova Scotia p. 82 ▪ Appendix p. 92 ▪ Methodology p. 100 3 CONTENTS ▪ How to read this report p. 5 ▪ Management summary p. 7 ▪ Wine market provinces: key differences p. 21 ▪ Ontario p. 32 ▪ Alberta p. 42 ▪ British Colombia p. 52 ▪ Québec p.
    [Show full text]
  • 2014 Midwest Small Fruit and Grape Spray Guide Contents Foreword
    2 014 Midwest Small Fruit and Grape Arkansas Spray Guide University of Arkansas Cooperative Extension Service AG1281 Illinois University of Illinois Extension ICSG3-14 Indiana Purdue Extension ID-169 Iowa Iowa State University Extension and Outreach PM 1375 Kansas K-State Research and Extension Kentucky University of Kentucky Cooperative Extension Service ID-94 Missouri University of Missouri Missouri State University MX377 Nebraska University of Nebraska — Lincoln Extension Ohio Ohio State University Extension 506B2 Oklahoma Oklahoma State University Oklahoma Cooperative Extension Service E-987 West Virginia West Virginia University Extension Service Publication 865 Wisconsin University of Wisconsin-Extension A3899 2014 Midwest Small Fruit and Grape Spray Guide Contents Foreword .......................................................................................................................................6 Tips on Using This Spray Guide .................................................................................................13 Grape Spray Schedule .................................................................................................................15 Blueberry Spray Schedule ...........................................................................................................37 Raspberry and Blackberry Spray Schedule .................................................................................42 Strawberry Spray Schedule .........................................................................................................49
    [Show full text]
  • 377 Final 2003/0140
    COMMISSION OF THE EUROPEAN COMMUNITIES Brussels, 24.6.2003 COM (2003) 377 final 2003/0140 (ACC) Proposal for a COUNCIL DECISION on the conclusion of an agreement between the European Community and Canada on trade in wines and spirit drinks (presented by the Commission) EXPLANATORY MEMORANDUM 1. This agreement between Canada and the European Community is the result of bilateral negotiations which took place from 7 November 2001 to 24 April 2003 on the basis of a negotiating mandate adopted by the Council on 1 August 2001 (Doc. 11170/01). The agreement comprises arrangements for the reciprocal trade in wines and spirit drinks with a view to creating favourable conditions for its harmonious development. 2. The agreement specifies oenological practices which may be used by producers of wine exported to the other Party, as well as a procedure for accepting new oenological practices. The Community's simplified system of certification will be applied to imported wines originating in Canada. Canada will not introduce import certification for Community wines and will simplify the extent of such testing requirements as are currently applied by provinces, within a year of entry into force. Production standards are agreed for wine made from grapes frozen on the vine. Concerning production standards for spirit drinks, the agreement provides that Canada will adhere to Community standards for its exports of whisky to the Community. 3. Procedures whereby geographical indications relating to wines and spirit drinks of either Party may be protected in the territory of the other Party are agreed. The current "generic" status in Canada of 21 wine names will be ended by the following dates: 31 December 2013 for Chablis, Champagne, Port and Porto, and Sherry; 31 December 2008 for Bourgogne and Burgundy, Rhin and Rhine, and Sauterne and Sauternes; the date of entry into force of the agreement for Bordeaux, Chianti, Claret, Madeira, Malaga, Marsala, Medoc and Médoc, and Mosel and Moselle.
    [Show full text]
  • LES CEPAGES RESISTANTS Présentation, Réglementation Introduction
    LES CEPAGES RESISTANTS Présentation, réglementation Introduction • 1845 arrivée de l’oïdium en Europe • 1868 introduction du phylloxéra • 1878 introduction du mildiou Vitis vinifera sensible Lutte fongicide obligatoire sur Amélioration variétale Vitis vinifera Historique Contraintes environnementales, Comment crée t’on une variété? réglementaires sociétales Qu’est - ce que la résistance? Quels progrès récents? Quel intérêt économique? Formation Cépages résistants | Libourne, 20/05/2015 2 Au départ, de nombreuses espèces dans le monde Muscadinia Vitis américains Vitis vinifera Vitis asiatiques 3 Historique de la création variétale 1878 Mildiou Soufre + cuivre Fongicides de synthèse 1863 Phylloxera Décret du 18 janvier 1935 : 1845 Oïdium Proscription de 6 cépages hybrides 1ère Génération 2ème Génération 3ème Génération Croisements franco- Croisements G1 x Vitis Croisements G2 américains Ex : Baco Noir asiatiques et vinifera M. rotundifolia Croisements américains Ex : Clinton (V. riparia x V. labrusca) 1800 1900 1970 2000 année Obtentions INRA Bouquet Vitis vinifera x FormationMuscadinia Cépages résistants rotundifolia | Libourne, 20/05/2015 4 Les cépages résistants de deuxième génération Rétrocroisements Croisements V. HPD avec V. vinifera x Vitis 1935 vinifera asiatiques Zarya Castor, Pollux, severa 1950 Hibernal Chardonnel 20-30% 1960 Merzling Regent Bianca Zalagyöngie 1970 Croisements V. vinifera x M. Bronner, Solaris 1980 rotundifolia Souvignier gris, Muscaris 50% 1990 Variétés Cabernet Cortis, Prior…. monogéniques Cabernet b, Pinotin…
    [Show full text]
  • Application Winecentury Treble.Pdf
    THE WINE CENTURY CLUB Instructions: 331 East 18th Street Check the box next to each grape variety you have tasted. For varieties not listed here, please use the blank spaces at the bottom of Suite 4 the application. The notes column is for wine name, appellation, vintage, etc. and is optional. Grape varieties that you've tried only in New York, NY 10003 blends with other varieties are permitted. If you have at least 100 varieties checked, email, fax or mail the application to the address at fax: 212 658 9328 the left and allow 4-6 weeks to receive you certificate and further information regarding your membership. Please note that the email: [email protected] application is entirely on the honor system; should you lie, may the wrath of Bacchus curse your palate! MEMBERSHIP APPLICATION 301 Name: Anatoli Levine Email Address: 24 Street: City/Province: State, Zip, Country: GRAPE VARIETY NOTES (optional) GRAPE VARIETY NOTES (optional) Agiorgitiko Tgfitah Agioritiko Regional wine, Greece Molinara Masi Costasera Amarone Classico 2000, Italy Aglianico many different Monica Argiolas Perdera Isola dei Nuraghi 2007 IGT, Italy Airén Bodegas Ercavio Blanco 2007, Spain Montepulciano many different Albariño Burgans Albariño 2004, Rias Biaxas, Spain Mourvèdre (Mataro) Le Cigare Volant 2001, Bonny Doon Vineyard, CA Aleatico Vin de Mr Le Baron de Montfaucon 2007, Rhone, France Müller Thurgau Black Tower 2003, Rivaner Rheinhessen, Germany Alfrocheiro Herdade do Peso Vinho do Monte 2007, Alentejano, Portugal Muscadelle Malezan 2002 Bordeaux
    [Show full text]
  • Growing Commercial Wine Grapes in Nebraska (G2289)
    NebGuide Nebraska Extension Research-Based Information That You Can Use G2289 · Index: Crops, Crop Production Issued July 2017 Growing Commercial Wine Grapes in Nebraska Paul E. Read, Extension Horticulturist and Professor of Horticulture Stephen J. Gamet, Research Technologist In recent years, interest in grape production and win- ery development has increased tremendously in Nebraska and the Midwest. This increased interest has led to a need for detailed information on vineyard establishment and commercial grape production. A successful winery must have a ready source of consistently high- quality fruit that is available every year. Fortunately for Nebraska growers, many locations through- out the state provide the essential resources of quality soil, water, and abundant sunshine. The experience of growers and University of Nebraska– Lincoln research have demon- strated that many sites are suitable for growing grapes of excellent quality that can be finished into wines of excep- tional quality. Do your homework: Before embarking upon the Figure 1. Sloping sites facilitate air drainage since cold air is heavier potentially risky venture of growing grapes for wine than warm air and flows downhill (air drainage). production, garner as much information as you can. Read trade journals and research articles. Attend grower work- shops and conferences, and visit other growers’ vineyards selection is probably the most frequent cause of vineyard to discuss these growers’ approaches and learn from their failure. In the Midwest, three main factors are critical to experiences. Focus your research on Midwest regional the selection of a vineyard site: Cold temperatures, air resources, ask questions, and study some more. movement, and soil drainage.
    [Show full text]
  • Cahier Des Charges Indication Géographique Protégée
    Indication géographique protégée (IGP) Cahier des charges IGP Vin du Québec Document homologué par le CONSEIL DES APPELLATIONS RÉSERVÉES ET DES TERMES VALORISANTS (CARTV) Appellation réservée le 17 novembre 2018 par le MINISTRE DE L’AGRICULTURE, DES PÊCHERIES ET DE L’ALIMENTATION DU QUÉBEC Version 1.3 Dernière version des exigences : 17 décembre 2020 Dernière mise à jour rédactionnelle : 17 décembre 2020 0 Table des matières 1. L’appellation réservée dont on demande la reconnaissance .............................. 2 2. Liens avec la zone géographique ................................................................................... 4 3. Description des vins ........................................................................................................ 12 4. Élaboration des produits d’appellation IGP Vin du Québec .............................. 18 5. Exigences relatives à l’étiquetage .............................................................................. 27 6. Structure de contrôle ...................................................................................................... 30 7. Points de vérification ..................................................................................................... 33 4 Terminologie ..................................................................................................................... 38 Liste des figures, tableaux et schémas Figure 1. Zone de l’appellation IGP Vin du Québec ............................................................. 5 Figure 2. Moyennes de
    [Show full text]
  • 1 Acadie Blanc 2 Agria 3 Aldelet 4 Amure (Jean Houle) 5 Amurski I 6
    1 Acadie blanc 2 Agria 3 Aldelet 4 Amure (Jean Houle) 5 Amurski I 6 Aris 7 Aurore 8 Baco noir 9 Baltica 10 Barbera; semi de californie 11 Beaufort 12 Beaumont 13 Beta 14 Bianca 15 Blauer Zweigelt 16 Bluebell 17 Brianna 18 Budeshuri tsiteli 19 Cabernet Foch 20 Cabernet Franc racine 21 Cabernet Franc sur 3309 22 Cabernet Libre 23 Cabernet Sauvignon 24 Cabernet Severnyl 25 CabSev x Kulhman 26 CabSev x PetiteMillot 1 27 CabSev x PetiteMillot 2 28 CabSev x PetiteMillot 3 29 CabSev x Seyval noir 30 Calibeau 31 Canadice 32 Carmenere 33 Cascade 34 Castel 35 Castor 36 Catawba 37 Cayuga white 38 Cépage à partir de semis 3 Californie résistant maladie, 39 Chambourcin 40 Chancellor 41 Chardonnay clone 76 42 Chardonnay clone 76 + 3309 43 Chardonnay clone 76 X Rolland 1- 2011 44 Chardonnay clone 76 X Rolland 2- 2011 45 Chardonnay clone 76 X Rolland 3- 2011 46 Chardonnay clone 76 X Rolland 4- 2011 47 Chardonnay clone 76 X Rolland 5- 2011 48 Chardonnay clone 96 49 Chardonnay musqué 50 Charmont 51 Chenin blanc cl 220 52 Chinuri 53 Csv 525 54 Csvt 55 55 Dalraming 56 Dechaunac PDF Creator - PDF4Free v2.0 http://www.pdf4free.com 57 Delisle 58 DM 8521 clone Bourg Royal 59 DM-8521 60 Doral 61 Dornfelder 62 Ehrenfelser 63 Eona 64 Epicure 65 ES 10-18-28 66 ES 10-18-30 67 ES 12-9-96 68 ES 2-3-17 69 ES 4-7-25 70 ES 5-3-89 71 ES 5-4-71 72 ES 56 73 ES 6-16-30 74 ES 7-2-24 75 Es 8-2-24 76 ES 8-2-43 77 ES 9-4-72 78 ES 9-5-32 79 ES10-18-50 80 ES-517 81 Esprit 82 Faber 83 Feteasca alba 84 Feteasca neagra 85 Flame seedless 86 Forta 87 Frédonia 88 Frontenac blanc 89 Frontenac
    [Show full text]
  • Use of Ampelographic Methods in the Identification of Nova
    USE OF AMPELOGRAPHIC METHODS IN THE IDENTIFICATION OF NOVA SCOTIAN GRAPE (VITIS SPP.) CULTIVARS by Laura A. Wiser Thesis submitted in partial fulfillment of the requirements for the Degree of Bachelor of Science with Honours in Biology Acadia University April, 2011 © Copyright by Laura A. Wiser, 2011 This thesis by Laura A. Wiser is accepted in its present form by the Department of Biology as satisfying the thesis requirements for the degree of Bachelor of Science with Honours Approved by the Thesis Supervisor __________________________ ____________________ (David Kristie) Date Approved by the Head of the Department __________________________ ____________________ (Donald Stewart) Date Approved by the Honours Committee __________________________ ____________________ (Sonia Hewitt) Date ii I, Laura A. Wiser, grant permission to the University Librarian at Acadia University to reproduce, loan or distribute copies of my thesis in microform, paper or electronic formats on a non-profit basis. I, however, retain the copyright in my thesis. _________________________________ Signature of Author _________________________________ Date iii ACKNOWLEDGEMENTS There are many people who have helped me make this project possible. First, I would like to thank my supervisor, Dr. David Kristie, for his help and suggestions in conducting my research and in writing my thesis. I would also like to thank Dr. Jonathan Murray and Kim Strickland at Muir Murray Estate Winery for allowing me to conduct my research in a beautiful work environment over the summer. I would like to thank NSERC for funding my summer work. Many people have helped make this project possible by letting me sample plants from their vineyards, and by sharing their knowledge with me.
    [Show full text]
  • Report Name:The Quebec Wine Market
    Voluntary Report – Voluntary - Public Distribution Date: October 31,2019 Report Number: CA2019-0034 Report Name: The Quebec Wine Market Country: Canada Post: Ottawa Report Category: Wine Prepared By: Approved By: Evan Mangino Report Highlights: Québec is the largest wine-importing province in Canada, importing approximately160 million liters of wine valued at $720 million in 2018. While nearly all imported bottled wines are sold at provincially owned and operated retail outlets, imported bulk wines bottled in Québec can be sold in convenience and grocery stores. The United States was the third-largest wine supplier to Québec by value in 2018 ($75 million) and the fifth largest by volume (12 million liters). Keywords: Canada, Wine, Québec THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Québec Wine Market Overview In Canada, the authority to import and distribute alcohol rests with provincial governments. According to a report from Agriculture and Agri-Food Canada (AAFC), 85 percent of wine sales in Canada occur in the retail channel (including stores owned by provincial liquor authorities, grocery stores, convenience stores and any other retail outlet), with the remaining 15 percent of sales comprised of food service sales (e.g., bars and restaurants) and direct deliveries to end-use customers (e.g., sales to individuals). Statistical data on wine and other beverage alcohol is only available for the retail channel. In 2018, four provinces – Québec, Ontario, British Columbia and Alberta – made up 92 percent of the total wine retail market value, including both imported and Canadian-produced wines.
    [Show full text]
  • PR504: 2004 Fruit and Vegetable Crops Research Report
    2004 Fruit and Vegetable Crops Research Report Edited by Brent Rowell, John Snyder, and Chris Smigell Acknowledgment Faculty, Staff , Students, and Grower Cooperators Grants from the Agricultural Development Board Horticulture Hort Farm Student Workers Extension Agents for through the Kentucky David Bundrick Agriculture and Horticulture Horticulture Council have Faculty Kevin King allowed an expansion Jerry Brown Kevin Taylor (UK) and Small Farm of the fi eld research and Robert Houtz Chelsea Kear Assistants (KSU) demonstration program to Terry Jones Eric Bowman meet the informational and Joseph Masabni Todor Angelov Danny Adams, Wayne County educational needs of our Brent Rowell Scott Pfeiff er Gary Carter, Harrison County growing vegetable and fruit John Snyder Chris Fuehr Chris Clark, Hart County industries. John Strang Wei Wen Harold Eli, Christian County Mark Williams Jinsong Chen Matt Fulkerson, Hopkins County (Horticulture) Important note to readers Martin Crowley Area Extension Associates Alicia Wingate Pat Hardesty, Taylor County The majority of research Bonka Vaneva Clint Hardy, Daviess County Shane Bogle, Pennyrile, western Annette Meyer Heisdorff er, reports in this volume do Kentucky (vegetables and Courtney Hart not include treatments with Daniel Bastin Daviess County (Horticulture) fruits) David Herbst, Adair County experimental pesticides. Nathan Howard, Green River, Annie Coleman It should be understood Monica Combs Curt Judy, Todd County northwestern Kentucky George Kelly, Hopkins County that any experimental (vegetables) pesticide must fi rst be Mike Keen, Henderson County Nathan Howell, Mammoth Entomology Tom Mills, Rockcastle County labeled for the crop in Cave, south-central Kentucky question before it can be Mike Reed, Powell County (vegetables) Faculty Bret Reese, Bourbon County used by growers, regardless Bonnie Sigmon, Laurel and of how it might have been Ric Bessin Glenn Williams, Laurel surrounding counties, CountyDoug Wilson, used in research trials.
    [Show full text]