Technological University Dublin ARROW@TU Dublin Masters Applied Arts 2013 Tuning In: Key Audience Issues for Public Service Broadcaster, RTE Radio 1 (1995-2012) Patrick Hannon Technological University Dublin,
[email protected] Follow this and additional works at: https://arrow.tudublin.ie/appamas Recommended Citation Hannon, P.: (2016). Tuning In: Key Audience Issues for Public Service Broadcaster, RTE Radio 1 (1995-2012). Masters dissertation. Technological University Dublin. doi:10.21427/D7MW48 This Theses, Masters is brought to you for free and open access by the Applied Arts at ARROW@TU Dublin. It has been accepted for inclusion in Masters by an authorized administrator of ARROW@TU Dublin. For more information, please contact
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[email protected]. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License To The Dublin Institute of Technology March 2012. Tuning in: Key audience issues for public service broadcaster, RTE Radio 1 (1995 -2012). By Patrick Hannon B.Sc. (Hons) Thesis submitted for the award of M.Phil. (Master of Philosophy) Supervisor: Dr. Brian O’ Neill School of Media, College of Arts and Tourism Dublin Institute of Technology January 2013 Abstract This thesis explores listener loyalty to public radio in Ireland where radio listenership is one of the highest in Europe. Critical to this study is exploring the notion and understanding – from the listeners’ perspective – of Public Service Broadcasting (PSB), in particular, the complexities of the concept as it is understood and operated by RTE Radio 1. A qualitative inquiry with twenty-three participants representing the audience and RTE management was carried out.