Downtown Eugene, Oregon Final Report

DOWNTOWN EUGENE, OREGON PEDESTRIAN WAYFINDING MASTER PLAN

July 1, 2015 Revised: October 16, 2015

FINAL REPORT

MERJE | ENVIRONMENTS & EXPERIENCES Julie Jenson 120 North Church Street Graphic Space Suite 208 2844 Edgewater Dr. West Chester, PA 19380 Eugene, OR T 484.266.0648 97401 www.merjedesign.com 503-545-4968

TABLE OF CONTENTS

4 Acknowledgments 5 Introduction 6 Objectives and Philosophy 7 Project Approval Process

Section 1 Wayfinding Tools 10 Wayfinding Tools 11 Pre-Arrival Technology 12 Place Technology 13 ibeacon 14 Orientation Maps 16 Landmarks 17 Streetscape Elements 18 Existing Visitors Info 19 Existing Signage Evaluation

Section 2 Wayfinding & Signage Analysis 22 Information Hierarchy 23 Highway Signage: I-90 24 Arrival and Gateways 25 Districts 26 Destinations 27 Pedestrian Terminologies 28 Public Parking Routes 29 Public Parking Considerations 31 Public Parking Existing Conditions 36 Pedestrian Starting-points 37 Pedestrian Information Hubs 38 Information Hubs 39 Generic Menu of Sign Types 40 Bicycle Information 41 Banner Strategy 42 Art Link

Section 3 Strategies 46 Sample Criteria for Inclusion 48 Criteria for Inclusion - Wayfinding Tiers 49 Phasing Plan 50 Management & Maintenance 52 Sustainability Materials & Process 53 Measurements

Section 4 Design Criteria 56 Pedestrian Sign Design Criteria 57 Inspiration 58 Design Concepts

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis TABLE OF CONTENTS WAYFINDING TOOLS3 3 ACKNOWLEDGMENTS

The team would like to thank a number Assistance of people and organizations that have • Brenda Schmidt, City of Eugene, contributed to the creation of this LRCS Executive Assistant report, including: • Jim Ulrich, City of Eugene, Purchasing Agent Eugene Wayfinding Sponsors • Mary Hamilton, City of Eugene, Public • City of Eugene Works Engineering, Contract Author • Arts and Business Alliance of Eugene • Melissa Robinson, City of Eugene, (ABAE) Public Works Administration, Contract • Travel Lane County Administrator • Mike Magee, City of Eugene, LRCS Administration Eugene Wayfinding Steering Committee • Kim Mast, City of Eugene, Public Works, Wayfinding Project Manager • Isaac Marquez, City of Eugene, Cultural Services, Public Art Manager • Nan Laurence, City of Eugene, Planning & Development, Senior Planner, Economic Development • Reed Dunbar, City of Eugene, Public Works Engineering, Transportation Planner • Randy Stender, ABAE representative, community member • Natalie Inouye, Travel Lane County, Vice President of Tourism Marketing • Jeff Petry, City of Eugene, Planning & Development, Parking Services Manager • Jeff Perry, City of Eugene, Facilities Director • Tom Larsen, City of Eugene, Public Works Maintenance, Traffic Operations Manager • Dave Hauser, Eugene Chamber of Commerce|ABAE|Downtown Eugene Inc (DEI) • Robin Hostick, City of Eugene, Planning & Development, Division Manager • Renee Grube, City of Eugene, LRCS Executive Director, Executive Sponsor of the Wayfinding Plan

4 WAYFINDING TOOLS ACKNOWLEDGMENTS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 INTRODUCTION

Cities, towns and communities of presents the opportunity to expand the all sizes and aspirations understand walking radius of downtown visitors that in todays economy and the high and increase activity in adjacent or level of competition for the publics neighboring districts. attention, that cities demand a clear and consistent identity, that help people It is anticipated that the final system navigate the urban environment and will be scalable so it may grow in encourage visitors to discover the geographic reach as funds allow, but assets of the city. remain integrated to the whole when elements of the cultural landscape Eugene is a dynamic, open, creative city change. Establishing a cohesive sited in the South Willamette Valley with design program and intent will make a strong, independent sense of identity. successive steps easily attainable. Located between the Willamette River, In the end it is hoped that the overall the coast mountain range and the system is well received, artistic, useful Cascade Mountains, Eugene is the and seamless for the public. The Master home of University of Oregon, an active, Plan considers creative interpretations engaged community and a thriving, of wayfinding as well as applications one-of-a-kind downtown. From the city of current and emerging technologies. center to city neighborhoods, Eugene The integration of art, playfulness, is full of eclectic, entrepreneurial folks interactivity and/or other unique pursuing a variety of creative activities qualities will help set downtown Eugene ranging from cottage industry artisans apart from other communities and to world-class research and software contribute to Eugene’s sense of place. development. The initial implementation of the The City of Eugene, in partnership program will begin with the downtown with Travel Lane County and the Arts core and generally follow boundaries & Business Alliance of Eugene have of the “Arts and Culture District” while commissioned MERJE, with Julie indicating direction to the University Jensen of Graphic Space (Eugene, OR) of Oregon, the Willamette River and for the development of a Downtown the Whiteaker Neighborhood. The Pedestrian Wayfinding Master Plan. overall concept shall be inclusive of The Master Plan focuses on Eugene’s other nearby destinations including the downtown core with potential for future Fern Ridge Bike Path, South Eugene, expansion to a larger geographic area. areas north of the river including Valley The general project area is bounded River Center, Oakway Center, Alton by the Willamette River to the north, Baker Park, the Cuthbert Amphitheater, 13th Avenue to the south, Washington/ Autzen Stadium, PK Park, etc. Jefferson to the west and Hilyard Street to the east. The Master Plan represents Phase 1 of the project process and will outline Currently, Eugene’s urban landscape the criteria, priorities and strategies is lacking a coordinated pedestrian the system shall be based upon. wayfinding program. Major destinations Phase 2 will be the actual design and downtown, including, the Eugene planning of the system. Phase 3 will Public Library, Hult Center for the be implementation of the program Performing Arts, LTD Eugene Station, over multiple phases of fabrication and Kesey Square, and the Amtrak Station installation of various wayfinding tools. are not identified with pedestrian scale wayfinding signs. This Master Plan

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis INTRODUCTION WAYFINDING TOOLS5 5 OBJECTIVES & PHILOSOPHY

Eugene's Pedestrian wayfinding program Wayfinding Principles: Strategy: A coordinated wayfinding to know at that moment and leads them shall provide consistent and clear The following wayfinding principles program establishes a structure for to the next tier. information to assist the traveling public have guided our process and the management, administration, and to navigate efficiently to key destinations recommendations: maintenance of all components of the Graphics should be clean and not within the City. To achieve this, the 1. The system is intended for first-time system interfere with the layout or legibility of planning process identifies the following visitors and residents alike. the text or other information presented. philosophy, goals and principles. Wholistic APPROACH: Identification Appropriate legibility, contrast and scale 2. First impressions and perception play of all the “touch-points” a user may are primary concerns and should meet Philosophy: an active role in determining the best encounter along their journey, this best practice for the individual static or • The design shall be of its place and route of travel. may include digital (web sites, mobile digital element. Sustainability both in fit the context of the City of Eugene. apps, etc.), static (signage) and the its maintenance and the materials used • The wayfinding program shall help 3. The best route may not be the environment (districts, landmarks, paths should be considered throughout the create a positive first impression of shortest or quickest. and nodes). A well-rounded wayfinding design process. Eugene, that the city is organized program also addresses all modes of 4. Terminology must be kept short and safe and caring. travel, including vehicular, pedestrian, When successfully implemented easily understood by a visitor. • The program shall assist in marketing public transit and bicycles. wayfinding programs supports the OF EUGENE, following: ITY OR the City and help people discover the 5. Direct to the “front door” of a C Consistency: Trust is an important hidden jewels that make Eugene a destination. unique destination. factor in wayfinding. The user must Experience DISTRICT • Identify ways that wayfinding can 6. Departure routes are equally as have confidence that the information • Establishes Trust and Confidence being presented to them is accurate. • Reinforces a Sense of Place and enhance and reflect the distinctive important as arrival routes. RKING and creative character of the City. This is accomplished through a Local Identity PA 7. Promote economic development consistent presentation of terminology, • City Image: Organized, Caring and • Utilize all forms of wayfinding tools. T and the assets of the City of Eugene information hierarchy and the graphic Welcoming EDES RIAN P by making connections between language utilized. It should be the same T INATI Goals: ES ON destinations. on all tools and through all forms of Journey D • Involve the public, local stakeholders communication, whether it is verbal, • Establishes Connections and approving agencies, throughout Wayfinding systems consider a variety printed or digital. • Helps People Find Their Way the process. of tools that allow cities to communicate • Encourages Exploration and Discovery • Reduce sign clutter. with visitors and residents at different Philosophy: Wayfinding programs ARRIVAL • Establish a level of consistency touch-points along their journey. These are geared towards the first-time visitor. Benefits PEDESTRIAN INFO across all forms of communication tools include, pre-visit technology, They consider all modes of travel and • Economic Impact / Return on Investment and set standards for graphic in-place technology, environmental present information in an hierarchical PUBLIC TRANSPORTATION language of colors, patterns, cues, support materials and signage. manner. • Increase Visitation pictograms and terminology that will Each of these elements are addressed Through meetings with City staff, VEHICULAR DIRECTIONALS aid visitors. and then funneled through a distinctive Design: The content of the wayfinding approving agencies, stakeholder • Assist the city in being a more graphic language, that offers multiple program must be communicated interviews and public input accessible and easier to navigate opportunities for end users to receive through a graphic and physical form presentations, an open process for this PORTALS place. information and presented though a that is adaptable to many wayfinding project has been established. It has • Enhance multi-modal transportation single voice and consistent design tools and must work in concert with been MERJE’s task to sort through the efforts, including auto, bicycle and approach. each other. The design aesthetic shall issues uncovered and to responsibly pedestrian. be of its place and reflect the character, and respectfully integrate them into • Support a Park-Once philosophy. In addition to the physical tools utilized culture and environment. The design the analysis based on our knowledge • Identify opportunities for Eugene to within a wayfinding program there should also be flexible so it can be of wayfinding best practices, human Welcome their visitors, tell their story are also strategies associated with updated, expanded and revised when factors, and design principles. All and enhance the visitor experience. implementing and managing a system, necessary. participants have been heard and • Develop a design that reflects Eugene as well as content development, graphic comments have been integrated. as a community. design, identity, language and functional Function: Each component of the criteria based on end-user requirements. wayfinding system needs to meet the • Develop a program that is flexible We thank all the individuals who took and easily maintained. functional requirements associated with the medium and end-user needs. The the time and energy to share their ideas most successful wayfinding programs and perceptions with us. We deeply are SIMPLE. The amount of information appreciate their participation, knowledge presented is limited to all the user needs and enthusiasm.

6 WAYFINDING TOOLS OBJECTIVES & PHILOSOPHY EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 PROJECT APPROVAL PROCESS

MERJE Updates

State, County & City City Input PHASE 2 PHASE 3 Input

Design Steering MERJE Wayfinding Steering MERJE Committee Project Committee Presents Fabrication Team City Program and Approves Plan Installation Outlines Gather Information Review and Review and Additional Review Objective and Present Provide Comment and Recommendations Recommendations Recommendations Document

Stakeholder State/ Stake- County holder Input Input Input

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis PROJECT APPROVAL PROCESS WAYFINDING TOOLS7 7 section 1: WAYFINDING TOOLS WAYFINDING TOOLS

Wayfinding programs can reinforce a End-User Technology: Signage: sense of place and promote Eugene as This is the utilization of technology Signage is the most common an environment that is easy to navigate. where information is communicated wayfinding tool. Signage helps to The program will provide first-time to users through the visitor’s device communicate direct information to the and frequent visitors with clear and (smartphone, iPad or computer). This user. This is done through its scale, consistent information. concept does not require the City to legibly, placement and messaging. invest in hardware or infrastructure Successful signage programs This Wayfinding Analysis considers a and eliminates issues of vandalism, present a understandable hierarchy variety of wayfinding tools: landscaping, theft, etc. The only investment of information, correct sequencing, lighting, street furniture, landmarks, is in development and ongoing a consistent graphic language and gateway elements, signage, mapping, maintenance. End-user technology reflect the context of the environment. banners and public art, as well as can include elements such as text Highway and vehicular signs assist related issues such as sustainability message maps, mobile apps and the drivers and offer only targeted and integration of technology. P use of QR codes. Stand-alone kiosks information, parking signs can RE-AR RIV trailblazer to specific parking garages/ E Interpretive A Pre-Arrival Technology: and hubs can also be utilized. G L A Banners lots, pedestrian signs and maps N TE In addition to the standard City IG C S Pedestrian Signs H Environment: can communicate deeper levels of N website, there can be either a stand- O Landmarks are used everyday to information and interpretive signage L Vehicular Signs Google Maps O alone or internal link to a wayfinding City Website provide direction; it can be as simple should tell your story and reinforce G map. The wayfinding map can appear Y as “Make a left at the yellow building” the character, culture and brand of the Parking Tourism Website on the City website or the Convention or as common as “Meet me at Kesey community. Attractions Website & Visitors Bureau website. Alternately, Square”. Parking Website the information can be presented as S Bus Shelters

U Mobile Apps Y a separate site to be managed and P

In addition to providing directions, P G

O hosted by the City. Brochures O landmarks are also helpful for GPS Devices L R establishing a person’s orientation, T O Pedestrian Kiosks I N A tourism / wayfinding interactive N Visitor Guides especially in an exterior environment, H map allows for a deeper inclusion F C where architectural features, O E R QR Codes T of attractions and businesses into Maps landscaping and physical elements M E A C the overall wayfinding program. The T A help to position us in unfamiliar I Street Elements L accessibility and ease of a map and O P territory. Murals and public art are N

its maintenance broadens the level Landscape / Streetscape Destinations

6th Ave also valuable landmarks in Eugene. Charnelton Riverfront Willamette Paths and Nodes Olive Pearl Oak of inclusion, compared to the cost, 2 Landmarks E 7th Ave NV S code restrictions, and clutter issues Support Information: IRON PACE 3 S 8 MENT/ associated with a signage program. Whether information is communicated 8th Ave The look and feel of the interactive through technology, printed 5 5 map should reflect the overall identity advertisements or a friendly face at Broadway

6 42 of the City wayfinding program. Visitor 4 the visitors bureau, each element 10th Ave

7 Centers can also help their city’s effects the experience of a visitor and

11th Ave destinations be easily found on the offers the opportunity to communicate Internet by educating them on how to a consistent message, graphic update information that is incorrect language and helpful customer on Google Maps. This is a way for service. Visitors Centers to support their city’s attractions and aid in wayfinding, both before a visitor arrives and when they are navigating the city.

As a “first look” at your city, your 4 Orientation Maps website should be a clear and true Can a visitors access a current representation of what a visitor will orientation map of downtown in 1 find when they arrive. It should also click? present the visitor with information n Yes q No 1 that will make their visit easier and more enjoyable. Below is an Does your orientation map use the assessment of your current Downtown same terminology as your website (districts, attractions, etc.) Eugene website. q Yes n No 1.1 Brand 2 Does your website graphically 45 Calendar 5 integrate with your identity (colors, Is there an events calendar or link to a logo, typeface etc.) and other calendar on the homepage? promotional materials? q Yes n No q Yes n No 3 6 Visitor information 6 Is the terminology and information Is visitor information available in a 7 presented on your website consistent with other promotional tools, such as downloadable format (PDF) in 1 click? brochures, maps and signs. q Yes n No q Yes n No 67 maintenance Was this website updated in the past 2 Public Parking month? Is information about public parking q Yes n No easily found on the homepage?

q Yes n No Can visitors download parking information from your website? EUGENE websites

q Yes n No • City of Eugene www.eugene-or.gov 3 ATTRACTIONS Is the Attractions list on you website • Travel Lane County comprehensive and up to date? www.eugenecascadescoast.org

q Yes n No • Downtown Eugene Is the Attractions list maintained on a www.downtowneugene.com regular basis? q Yes n No • Eugene Chamber of Commerce www.eugenechamber.com Can a visitor “click” on an Attraction

and receive directions via Google • Eugene Saturday Market Maps, or similar search engine? www.eugenesaturdaymarket.org q Yes n No

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 11TOOLS 11 PLACE TECHNOLOGY MOBILE APPS | GPS DEVICES | PEDESTRIAN KIOSKS | QR CODES

The integration of technology into • Locals and visitors alike utilize the Examples of Mobile App Engagement the wayfinding program will reinforce events calendar and live GENERAL TRAVEL APPS the message of innovation as a core entertainment schedules. • City Maps value of the City of Eugene brand. • My City Way The incorporation of these devices and • Available in multiple languages. applications is now expected, especially • Yelp Qr Codes: by tourists and residents alike. These QR Codes help visitors connect to • My Local wayfinding tools are a part of everyone’s specific information through scanning • Open Table daily routine. technology. Visitors scan codes using a • Kayak free app on their mobile phones, and are Text Message Maps: • Park My Car promptly directed to online information Static orientation maps (at bus shelters, (Parking Lot/Garage finder) kiosks or on signs) that include a “text about Eugene events, parking, dining or shopping. The visitor is engaged at the message number”. When keyed in, the Next Exit Travel App user receives a return text message with maximum point of impact by using the information about the destination. This device that is central to their daily lives, can be a short message about events, the mobile phone. Note: hours of operation, or the best place to Lane Arts Council has an app for their Stand-Alone Elements: park. This can be accomplished through Make-A-Band Program, that could These elements can vary from beacons a partnership with telecommunications potentially be re-proposed to have a of technology that are multifunctional companies such as Verizon, AT&T, etc. wayfinding component. This should to simple interactive touchscreens be investigated during Phase 2 of Smart Phone App: positioned in various visitor centered the project. The smart phone app is a map- locations. based location service for a variety Interactive Screens, Kiosks & Maps: of categories, including things to do, There are a multitude of products events, hotels, attractions, shopping, that can be utilized. This becomes a restaurants, college campuses, hiking extension of the City website. Visit Indy Travel App / Walking Tour trails, bicycle paths, parking lots, Example of Text Message MapTampa services, emergency points and any Technology / Media Element: RiverWalk, Florida other point of interest (POI) in or near The creation of a landmark element the City of Eugene. It also allows visitors (wall or pylon) that can provide to view/use other information about a real-time information, news, event STATION 1 POI, like a website or phone number. promotion, attraction videos and digital posters will help to establish a unique Features: visual statement, as well as tourism • Map-based location services with information. The communication of this Riverwalk Audio Tour GPS. Call type of information may encourage 813-123-4567 • Allows users to find attractions, people to stay longer and visit additional

destinations. Typically located in an Riverwall Press 101 • Tampa Riverwalk Information: restaurants, parking lots and other Press 001 Florida Aquarium Press 102 • Riverwalk Membership entertainment or retail district - this & Paver Information: services within the City of Eugene. American Victory Ship Press 103 Press 002 Port of Tampa Press 104 • Riverwalk Events: element may be considered in both Press 003

Channelside Bay Plaza Press 105 or visit our web site: www.thetampariverwalk.com • Local businesses share the best deals interior and exterior conditions. Yacht StarShip Press 106

in town in real time to make sure visitors get the best prices during their stay.

Touch Kiosk / NYC MTA Tampa Riverwalk Audio Tour Audio Tour Examples

12 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 iBEACON Technology iBeacon Technology

iBeacon Use: Information Kiosk: As a user iBeacon helps smart phones approaching the kiosk, information can be sent to their phone. This may include determine their approximate location directions to the nearest visitor center or or context. With the help of an updates to local events. iBeacon, a smartphone’s software can Visitor Centers: As a visitor enters the 10:42 12:15 approximately find its relative location visitor center, information about local VISITOR CENTER WELCOME to an iBeacon in a store. iBeacons can festivities, dining experiences, or retail is located at VISITOR CENTER Join us for more 75 Olive St. local news and help a phone show notifications of specials can be provided. i Eugene, OR information about Local Art & Activities. items nearby that are on sale, and it can Interpretive Panels: iBeacon Technology enable payments at the point of sale can allow users to dig deeper into local (POS) where customers don’t need to history and stories. For those interested remove their wallets or cards to make in additional information, there can be more provided about related activities. payments. iBeacon technology works using the Bluetooth Low Energy (BLE) technology, also known as Bluetooth Smart.

INFORMATION KIOSK VISITOR CENTER

2:32

Visit the Historical Musium 700 W 3rd Ave Eugene, OR

CONCORD HISTORY

INTERPRETIVE PANEL iBeacon Notiﬁcations

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 13TOOLS 13 ORIENTATION MAPS MOBILE APPS | GPS DEVICES | PEDESTRIAN KIOSKS | QR CODES

Signage alone cannot solve a wayfinding The City can then centralize, share 6th Ave Charnelton problem. Providing visitors with a variety and disperse consistent and accurate Typical wayfinding resources the Willamette Olive Pearl Oak 2 of tools and presenting information in information to its visitors and partners. maps will have to be designed different forms helps to create a variety The establishment of an internal for include: of touch points and opportunities to help mechanism and administrative process 7th Ave people find their way. for the management of the map system • Brochures (printed/paper)

information, is required as well as a 3 • Kiosks (static–printed/ext. grade) 8 Orientation maps, whether they are communications plan to inform the printed in a brochure, displayed on 8th Ave various partners and third party vendors • Kiosks (static–illum./ext. grade) signage, or digital, are a common visual of the availability of the map artwork. 5 5 tool. The use of consistent terminology • Signage (static–printed/ext. grade) and display of map artwork across a The following are basic orientation range of mediums builds trust in the map guidelines for both physical • Websites (computer screens) Broadway program, and gives the user confidence implementation as well as functional

• Hand-held device (interactive) 6 42 that the information being presented is design recommendations. 4

accurate and up to date. 10th Ave General Map Design Considerations: • Video Screens (interactive) 7 Throughout Eugene, there are a variety • Signs with maps will typically be • Bus stops (vinyl graphics) of maps handed-out by different entities, located at key gathering areas and each with their own graphic language paths of pedestrian travel. 11th Ave and purpose. In addition, the base Existing Eugene Map Existing Downtown Eugene Map City of Bentonville, Arkansas information included on these maps • All static mapping on signs shall be is often very different, including City “heads-up” oriented and include a Visitor Center wall map boundaries, district terminology, street “you are here” indicator. layouts and destination locations. • Maps are created in layers, allowing Good examples of an urban orientation mapping system Eugene has a constantly evolving each city department to utilize the map Downtown; the accuracy of maps and for their individual needs. updating the information is a common • Maps shall be created in formats that issue for all cities. The City of Eugene easily allow consistent translation would benefit from a highly skilled GIS across a variety of wayfinding tools Department, or individual consultant, and visual requirements. that consistently updates the City base map with new construction, roadway repairs and various types of information. A single source base map can then help control the consistency within the system and provide guidelines to third- party vendors and partners. This will also help in maintaining the information over time for changes or new maps that need to be created.

Austin Map crop with 5-minute walk radius Downtown Austin Map: Districts are called out with text. The High Line, NY map: A very minimal and additional directions on pedestrian sign. Public transportation stops are called out with icons. and clean design approach.

14 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 MOBILE APPS | GPS DEVICES | PEDESTRIAN KIOSKS | QR CODES ORIENTATION MAPS Charnelton Willamette The design of a new Downtown Eugene Oli v P Oak Orientation Map, should meet the earl 22 following criteria.

e DOWNTOWN • Willamette Street and Broadway Hult 5 Garage should be graphically recognized as the primary roads.

CHARNELTON ST 7th7TH AVEAve • Identify the intersection of Willamette and Broadway as an orienting device on

WILLAMETTE ST LEGEND OLIVE ST OAK ST Public Parking the map.

Parks • Include adjacent districts. Pedestrian Pathways • Utilize a "P" icon as the identity for all 3 garage and surface lots. 88 Parcade 3 Garage VISITOR SERVICES • Illustrate building footprints to 8 Visitor Center reinforce the density of downtown, as well as providing an orientation device. 8th8TH AVEAve 5 MIN WALK COMMUNITY • Communicate parks and green 7 Public Library spaces. Park 5 9 5 9 Saturday Market Blocks • Include a 3D rendering of landmark draw map elements to help provide orientation. S PARK ST CULTURAL This may include 11 Actors Cabaret • Public Art and sculptures 2 Convention Center 14 • Unique Buildings 5 Hult Center • Natural features BroadBROADWAYway 14 Jazz Station • Recreation (State Parks) • Colors that reflect similar 12 McDonald Theatre color pallets 10 • Transit Station 13 EDUCATION 4 LCC Downtown BROADWAY ALLEY 10 Pacific University 6 42 4 11 GOVERNMENT 3 Courthouse 10th10TH AVE Ave YOU ARE HERE 6 Police 12 7 TRANSPORTATION 1 Overpark Garage Bus Depot 1

Landmarks are used everyday to provide direction; it can be as simple as "Make a left at Kesey Square" or as common as "Meet me at the Hult Center".

In addition to providing directions, landmarks are also helpful for establishing a person's orientation, especially in an exterior environment where architectural features, landscaping and physical elements help to position us in unfamiliar territory.

Observations: The City of Eugene offers many Wall Murals Park Blocks (Eugene Saturday Bike Corrals landmark features including: beautiful Market) sculptural elements at Kesey Square and the Amtrak Station; wall murals that pop-up around the Downtown; important architectural destinations like the Hult Center and the new Public Library; and special park and natural features in Downtown like Skinner Butte Park, the climbing columns, and the Willamette River.

Recommendations: The design of the wayfinding system should take advantage of the inclusion to the artful landmarks and provide opportunities in its components to Kesey Square Skinner Butte Park Streetscape Sculptural Elements incorporate local art, be it graphic or sculptural.

Orientation marks should feature 3D representations of local art and landmarks to help provide cues and orientation to users. (see map on previous page)

Hult Center LTD – Eugene Station Farmers Union Market Place Public Library

Streetscape elements and their aesthetic of a Eugene’s robust public art program Bike Racks And Bus Shelters: character assist in both wayfinding, reinforces the local brand, engages the Already part of Eugene’s unique as well as setting a design intent for community and is intrinsic to Eugene as landscape these diverse, playful and signage and other related elements a place. sometimes whimsical elements play in the environment. As a family of a nice role in expressing Eugene’s communication and functional devices, Banners, Planters And Kiosks: character. This type of approach can be streetscape elements work together to Banners can promote upcoming applied to wayfinding elements as well. set a visitors expectations and affect events. Brackets should be utilized to their experience. Currently there are show a design motif representative Bollards And Newspaper Stands: a variety of streetscape elements that of the wayfinding signage details. Similar to the bus shelters and bike help Downtown Eugene create a unique Planters, attached to the pole or racks mentioned previously, bollards experience for pedestrians that reflects ground mounted, should be utilized and newspaper racks can express the the Eugene culture and presents an to soften the urban environment. A creative as pecks of Eugene. Eugene image that is engaging, comfortable and kiosk attached to existing poles would has a unique opportunity to establish friendly. create a place to organize and pin up and constant artful approach, through flyers by local community groups. This its funky diversity. Providing a overall streetscape character would help reduce the visual clutter of can create a sense of place for existing miscellaneous flyers and event Pavers, Tree Grates And pedestrians. A consistent design idea announcements that make their way Manhole Covers: and philosophy needs to be established onto poles. A variety of patterns and colors could through material, style, color, and the be used for pavers. In its simplest Eugene wayfinding aesthetic. Eugene Materials should be consistent across form, pavers can provide safer crossing is an eclectic place, which can and the various fixtures. Design details that opportunities, highlight an intersection should be represented in a flexible are used in the Eugene wayfinding or slow down traffic. With a more manner. Goals of the streetscape signs can be incorporated into these impactful treatment, decorative pavers elements should be to create landmark streetscape elements as well to create a and patterns can visually enhance the experiences, to promote public art design harmony across elements, either environment and reflect the attitude of and to create a sense of place through through color or physical details. the place. This will give the pedestrians furniture, materials, details and or tourists an indication of where they constructed surfaces. Street Furniture: are and an overall feel of the area. The street furniture should reflect Public Art: Eugene’s personality. However,a Tree grates and manhole covers fall The display of public art through consistency should be considered into the everyday, mostly unnoticeable different mediums creates an attractive through materials, style and approach. elements, but these surface elements environment. The art reinforces Eugene’s ”Unique and handcrafted“ is the can be customized to show the eclectic character through the works calling card of Eugene. Street furniture character of the area, reflecting of local and new artists. The public provides the opportunity to introduce its design details or even send an art creates awareness and highlights this quality to the environment.One-of- environmentally-friendly message. unique spaces for individuals to explore. a-kind, sculptural and artistic impression A certain value will be added to the should be the standard, rather than streetscape along with the addition of an occasional occurrence. The use of color and materials. Spaces for public standard issue municipal street furniture art to be displayed should be considered (benches, trashcans, etc.) does not fit in. for permanent and/or temporary Understanding that there is a displays to ensure a flexible yet creative maintenance component to these environment. elements, reasonable steps should be Sculptures and murals can define a taken to establish functional guidelines place, provide an iconic element and for longevity and inventory management establish a memorable visual image for of these unique types of pieces. visitors to take with them. The inclusion

Visitors Centers provide the opportunity MOBILE VISITOR CENTER for the city to interact with the public, An effort to make tourism and communicate a welcoming message wayfinding information more accessible, and provide valuable information about a Mobile Visitor Center could be all the activities, places and events created for the City of Eugene. The there are in Eugene and the surrounding Mobile Visitor Center compliments region. The promotion of these assets, the permanent visitor information encourage overnight stays, longer visits facilities and offers the opportunity and return trips. Providing clear direction to take information out directly to a and identification of these information neighborhood, event or large gathering. hubs is a key touch-point along the visitors journey. This provides better convenience and better customer service for residents Observations: and visitors alike. The mobility aspect Visitor Center entrance and parking Prior to beginning a journey visitors may allows the City yet another opportunity visit the Downtown Eugene or Eugene to communicate information and Cascades & Coast websites to research promote attractions via printed information, or simply to get oriented and electronic media. Working in to the things there are to do in the city conjunction with the other support or downtown. These websites also tools and technology elements outlined offer the first opportunity to establish in the Analysis, the Mobile Visitor an identity and graphic language that Center creates a touchpoint of human supports the visitor experience . This interaction, where the city can present a is often accomplished through the use welcoming message and friendly image of the international “i” or “?” symbol to to its customers. communicate where visitor information can be obtained.

Visitor Center website Once you arrive to downtown, Eugene offers a visitor center 1 left turn from Super-friendly Visitor Center staff Lane County map 7th Avenue with public parking available at the front door. Eugene Cascades & Coast office, also known as the Lane County Visitor Information Center, is a valuable resource for the city providing printed brochures/maps, merchandise and a friendly face to engage the visitor and answer any questions.

Pop-up Visitor Center kiosk example Eugene Mobile Visitor Center vehicle: "Mike the Bike!"

Observations for signage and • This information could be combined wayfinding elements in Eugene: into a single vehicular system.

• No vehicular directional signs on 11. Vehicular Directional Signage left-hand side of roadways, unless • There are many ODOT green/ absolutely necessary to set-up a white vehicular signs directing to left turn for visitors. the Downtown roadway access points from the Highway, including 55. Vehicular Parking Signage messages for major destinations; • The standard white/green parking e.g. Hult Center. regulatory signage provided the appropriate information and route • All of the highway green/white directions for vehicular traffic. 1 1 1 vehicular signs should include a direction to a major destination for 66. Bicycle Route Signage consistency; e.g. Shedd Institute at • Although these signs are located Broadway exit. along the bicycle lanes on the roadways, they are easily confused 22. Vehicular Directional Signage as vehicular directional signs. • ODOT green/white vehicular signs These should be either a standard utilizing the standard MUTCD or modified MUTCD bicycle route symbols. We understand this type sign type with the bicycle symbol, of signage is maintained by the city smaller message size, with distance of Eugene Public Works / Traffic included. Operations, with a current inventory underway 77. Pedestrian Signage • These were the only pedestrian sign 3. Regulatory Hospital Signage 3 types found in the Downtown area; • The blue Hospital Emergency a window notice and small sidewalk regulatory signage provided the medallion reminding visitors to appropriate information and route "walk your wheels". 2 3 4 7 directions for vehicular traffic. • There were no pedestrian • For the specific location pictured, the directional signs to be found in lower information panel is too low on the Downtown area directing the post. All of the panels should be visitors to primary and secondary no lower than 7'-6" on the post. destinations. 4. Regulatory Visitor Center 4 • There were no pedestrian kiosks Signage to be found in the Downtown area • The blue Visitor Information Center providing visitors with maps or regulatory signage provided the other useful information. appropriate information and route directions for vehicular traffic. 7 • However, the sign is located much too late for a vehicle to make a safe lane change, especially on a 4-lane roadway. 5 5 6

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 19TOOLS 19 section 2: WAYFINDING & SIGNAGE ANALYSIS Information Hierarchy information hierarchy

Downtown Pedestrian Master Plan Scope of Work

Potential Locations

Garages Visitor Center LTD-Bus Station EmX Stations Amtrak-Eugene Greyhound Bus Station Direct to MAJOR Kesey Square Airport Arrival Destinations Adjacent Districts Bicycle Direct back to Trailblaze to Transition to Pedestrian Parking Vehicle Direct to Parking Highways Direct to “Downtown” Orientation Pedestrian DESTINATION EUGENE EUGENE Maps / Kiosks Direct to ALL Public Transit Destinations Direct back to Transition to Pedestrian Public Transit Taxi Visitor Information Shopping LTD-Bus Station Government Facilities Parking EmX Stations Direct to another District/Neighborhood LTD-Bus Station Amtrak-Eugene Destination Attractions EmX Stations Greyhound Bus Station Education Amtrak-Eugene Bolt Bus Parks & Recreation Greyhound Bus Station Amenities

Vehicular Vehicular Vehicular Vehicular Pedestrian Pedestrian Pedestrian Pedestrian Vehicular

HIGHWAY SIGNS DIRECTIONAL SIGNS GATEWAY DIRECTIONAL DIRECTIONAL SIGNS ARRIVAL SIGN ORIENTATION DIRECTIONAL SIGNS DIRECTIONAL SIGNS

The primary focus Depending on the The design team will These sign types will Generally double-sided If the destination A simple graphic Generally double- Departure routes are will be to coordinate type of arrival, consider a variety be designed to meet and with up to 10 does not have map that is sided and with up to equally important to terminology to different types of of elements which DOT (Department listings, pedestrian an existing sign, orientated “heads- 10 listings, pedestrian arrival. These trailblazer create consistent directional signs will welcome visitors to of Transportation) scale signs are smaller one matching the up” illustrates the scale signs are signs utilize standard messaging and be utilized. Vehicular the City of Eugene. criteria for messages, (not visible from Wayfinding system general area. Focus smaller (not visible MUTCD highway provide a seamless sign types will be This can include number of messages a vehicle) and can can be provided. is on 5 minute walk from a vehicle) and and State roadway journey for visitors designed to meet architectural elements, per panel, character direct to sub-districts, and can include more can direct to sub- shields to provide as they transition DOT (Department public art, lighting, height, and contrast. destinations, shopping detailed information districts, destinations, clear pathways to the from the Freeways of Transportation) landscaping, and of and dining areas, than an overview shopping and dining nearest roadway from and State roads to criteria for messages, course signage. public transit and the map. The map areas, public transit the many destinations the City of Eugene number of messages Willamette River trails. becomes standard and the Willamette within the City of wayfinding program. per panel, character artwork that can be River trails. Eugene. height, and contrast. used for print, web and other media.

22 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 highway signage: i-5 North and south

One intent of the wayfinding system is Terminology: to review the existing highway signage Linking the highway system and the messages to help the City of Eugene Downtown Vehicular Wayfinding System provide a seamless transition from can be greatly enhanced through the highways onto City streets. This is done use of consistent terminology. Utilizing through two primary evaluations: the same nomenclature from the highway onto the Downtown vehicular Exit Routing: wayfinding signs will build the user’s Understanding where the current confidence in the system and reduce signs inform drivers to exit for various any potential confusion. Presenting destinations will be the starting point identical terminology will also improve for addressing the highway system. reaction times and present the two Gateways and vehicular signs would systems as cohesive and organized, in be placed at exits to introduce the I-5 North: Exit 191 I-5 South: Exit 194B turn building the end-user’s trust in the Downtown Vehicular Wayfinding System. system. The vehicular wayfinding system signs would pick up from there, continuing to Observations: provide information when appropriate. The highway signage leading to Downtown Eugene from Interstate 5, north and south bound, currently provide the necessary and appropriate information.

I-5 North: Exit 192 I-105 West: Exit 2

Broadway West at Mill Street Coburg Road on Ferry Street Bridge

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 23TOOLS 23 VEHICULAR ARRIVAL To Randy Pape LEGEND Beltline High-Speed Roadway Access Route The Scope of this project is limited Downtown Gateways: Primary Entry Route to the pedestrian issues related to Downtown gateways are located at Secondary Entry Route Primary Vehicular downtown, but in order to have a full arrival points into Downtown Eugene. Decision Point

understanding of a visiting journey, we Typically space is limited, so these To: Secondary Vehicular Exit 1 Decision Point must conciser the vehicular entry routes gateways may need to be designed at 5 arrival parts and internal circulation a smaller scale, vertical orientation, or DOWNTOWN Area Albany, Cottage routes within the downtown. attached to street lamp posts. Banners Grove Exit 2 may also be considered. 105 105 To Gateway design for the city will vary in 105 Spring eld scale and complexity based on their Garage Gateways: location, environment and purpose. Blank walls near elevators in a parking 105 Gateways can make a statement and garage are excellent opportunities to welcome a visitor or they can simply welcome the visitor who arrives by car, mark the city limit. and help orient them to the City.

Primary Gateways: Primary gateways are located at the main points of visitor entry into Eugene. While the function of the gateway is to welcome visitors, it can be more than just a sign. The design can include landscaping, lighting, and/or public art in addition to conveying the city’s brand Southbound message. 126 / 105

Secondary Gateways: Eastbound E 6th Ave Secondary gateways are located at the points of entry into Eugene. These gateways welcome visitors and convey

the city’s brand message at a smaller Eastbound scale. Typically a signage element can E 7th Ave be enhanced by lights and landscape. DOWNTOWN EUGENE

Broadway Franklin Blvd To: 5 Cottage Grove

University of Oregon

From South

24 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 DISTRICTS

For the purpose of this study, Downtown • When multiple districts are required the Eugene is defined by the Willamette names should be distinctive both in River to the north Illustrated on the map terminology and pronunciation. are the seven (7) proposed districts for the City of Eugene region. These • A physical landmark, activity or districts include: Downtown Eugene, environment is so dominant that the University of Oregon campus, Midtown, general surrounding area becomes Fairgrounds, Alton Baker Park, and the known by it. two (2) Historic Districts; Eugen Blair District Boundaries: Boulevard, and East Skinner Butte. When determining (exterior) zone Whiteaker Districts: boundaries, one of the following Neighborhood Districts are a fundamental component situations should be present: of a wayfinding project. They provide • Established legal or formal boundary. two key elements to helping a person find their way. • Context – Boundary is defined by the character of the place (Architecture, 1. Orientation: Districts help a person Environment, History, Activity) creates place themselves within a larger a boundary. contextual area. Examples: Wing (within Blair a Building) – Quad (within a Campus) – Boulevard Alton Baker • A physical element or landmark creates Park District (within a City) – Region (within a a recognizable/physical boundary. This State) can be natural (river, mountains, etc.) or man-made (highway, overpass, train 2. Information Reach: By creating an tracks, etc). DOWNTOWN information hierarchy you are providing ALL destinations with a farther “reach” • Cluster of similar attractions or of information. Example: You cannot activities located within a specific direct to all destinations from a very far defined area. i.e Arts District, Historic distance (Only so much information can District be listed on a sign) – but with the use of various levels of hierarchy a destination Developing Districts / Additional can tell visitors to “ follow signs” for City Comments To Consider: Name > District > Destination Name. When possible the less districts This type of information sequence could the better, (3 to 4 is preferred), but potentially reach over seventy miles. recognized - not always possible.

District Names / Considerations: Successful district boundaries and • If already locally recognized, names names are interconnected and need to should be reflective of cultural or work together without doubt. historical references (i.e. Fairgrounds Successful district boundaries and District). University names are understood independently Fairgrounds Midtown of Oregon • Names should be simple and and naturally without visual memorable by a person unfamiliar with reinforcement. the place (i.e. Downtown).

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 25TOOLS 25 Valley River Center Greenway Ped/Bike DESTINATIONS Bridge 44 6

A basic premise of urban wayfinding are ready to leave. The parking facility Valley River Oakway Center Greenway Center43 is to direct visitors to the “front door” will also serve as an orientation point Ped/Bike Bridge 44 6 of a destination. Eugene is in the to where they are in the city, and show unique position of having a number them how to get to their destination. Oakway Center43 of Downtown and Riverfront assets with limited onsite parking. In Eugene, Second, it reduces the amount of traffic our goal is to direct visitors to parking on Eugene’s smaller downtown streets facilities, and then direct them to by limiting the amount of visitors looking destinations as a pedestrian. Most for single metered spaces along streets, and sometimes circling the downtown Owens destinations can be reached as a Owens Rose8 Garden Rose8 Garden pedestrian. waiting for a space to open.

Directing visitors to parking facilities 17 accomplishes two things. First, it allows Skinner7 ‘s 17 WHITEAKER Cabin visitors to find a space quickly in a NEIGHBORHOOD 10 Skinner7 ‘s safe, named facility they will be able to 22 WHITEAKER Cabin 16 10 remember and find easily when they NEIGHBORHOOD Upstart Crow16 Studios 10 22 Autzen Stadium 16 PK Park WJ Skatepark + Urban14 Plaza Skinner Butte 38 12Park 42 Upstart Crow Studios 10 16 Defazio HISTORIC E. SKINNER BUTTE Ped/Bike Autzen Stadium 3Bridge Science Factory Children’s5 Museum PK Park 4 DOWNTOWN WJ Skatepark Shelton McMurphey 19 Cuthbert + Urban14 Plaza Skinner Butte 38 Johnson6 House Amphitheater2 12Park BLAIR Information Government Parks / Recreation BOULEVARD 1 Chamber of Commerce 23 City Hall 1 Alton Baker Park* 42 Amtrak Amtrak 2 Visitor Center 24 County Courthouse 2 Cuthbert Amphitheater* Lot Station33 25 Federal Courthouse 3 DeFazio Ped/Bike Bridge 20 Museums / Cultural 26 Municipal Courthouse 4 Riverfront Plaza Defazio 1 Japanese American Memorial 27 Post Oce 5 Fern Ridge Bike Path Ped/Bike 22B MARKET DISTRICT 2 Jordan Schnitzer Museum* 28 Public Library 15 Free Speech Plaza HISTORIC E. SKINNER BUTTE Alton Baker 6 3Bridge 1 Park 3 Lane County Hist. Museum* Greenway Ped/Bike Bridge Science Factory Post 4 Museum of Natural & Cultural History* (UO) Education 7 Kesey Square 4 Children’s5 Museum Oce27 5 Science Factory* 29 LCC (Lane Comm. College) Downtown 8 Owens Rose Garden* DOWNTOWN 6 Historic SMJ House 30 Northwest Christian University* 9 Park Blocks 13 Jap/Amer

Shelton McMurphey 19 Je erson Park Washington Cuthbert Art Memorial 7 Skinner’s Cabin 31 Pacic University 10 Ruth Bascom Bike Path Johnson House Amphitheater Hult 1 6 2 Garage Hult 19 E. Skinner Butte Historic District 32 University of Oregon* - North Bank Path BLAIR Information Government Parks / Recreation Center10 - South Bank Path 1 Chamber of Commerce 23 City Hall 1 Alton Baker Park* Theaters / Perf. Arts Centers Transportation 12 Skinner Butte Park 8 Actors Cabaret 33 Amtrak-Eugene Station 13 Washington Je erson Park* BOULEVARD Amtrak 2 Visitor Center 24 County Courthouse 2 Cuthbert Amphitheater* Parcade County 9 Beall Concert Hall* 34 EmX Station 14 WJ Skatepark + Urban Plaza* Amtrak Garage Courthouse Lot City Hall Federal 10 35 Station33 25 Federal Courthouse 3 DeFazio Ped/Bike Bridge Visitor Wayne24 23 Courthouse25 Hult Center Greyhound Bus Depot 16 Willamette River Center2 Morris 12 McDonald Theater 36 LTD-Eugene Station 17 RiverPlay WOW Free15 Speech 20 Museums / Cultural 26 Municipal Courthouse 4 Riverfront Plaza Hall17 Plaza 14 Oregon Contemporary Theatre Bike Share (Future-TBD) Eugene 15 Shedd Institute Shopping Areas 1 Japanese American Memorial 27 Post Oce 5 Fern Ridge Bike Path Saturday Market 9 17 WOW Hall Sport/ Events Facilities 43 Oakway Center* 22B MARKET DISTRICT 2 Jordan Schnitzer Museum* 28 Public Library 15 Free Speech Plaza Broadway 38 Autzen Stadium (UO football)* 44 Valley River Center* Alton Baker North The Jazz Shedd 3 Lane County Hist. Museum* 6 Greenway Ped/Bike Bridge Garage Station11 Institute15 Districts/Neighborhoods 39 Hayward Field (UO track)* 1 18 ARTS DISTRICT 18 Park Broadway Oregon KeseyPacic Downtown 40 Lane Events Center* * OUT of Downtown area. 7 Square Post 4 Museum of Natural & Cultural History* (UO) Education Kesey Square South Contemporary14 7University31 22A 20 Blair Blvd.* 41 Matthew Knight Arena (UO basketball)* Garage Theatre Oce 5 Science Factory* 29 LCC (Lane Comm. College) Downtown 8 Owens Rose Garden* 21 Midtown* 42 PK Park (UO baseball)* 27 Lane Community 22 Actors Greyhound Whiteaker* 6 30 9 College-Downtown29 Cabaret8 35 13 Historic SMJ House Northwest Christian University* Park Blocks Bus Depot 22A Arts District Jap/Amer 34 Overpark 34 Public McDonald 22B Washington Je erson Park Washington Art Memorial 7 Skinner’s Cabin 31 Pacic University 10 Ruth Bascom Bike Path Library Theater Garage Pearl St Market District Hult 1 28 12 Garage Lane Transit Northwest Garage Hult 19 E. Skinner Butte Historic District 32 University of Oregon* - North Bank Path Library District (LTD) Christian City of Eugene Garage 36Eugene University Center - South Bank Path Lot Station 30 10 34 34 34 Theaters / Perf. Arts Centers Transportation 12 Skinner Butte Park Municipal Courthouse26 8 Actors Cabaret 33 Amtrak-Eugene Station 13 Washington Je erson Park* Parcade County 9 Beall Concert Hall* 34 EmX Station 14 WJ Skatepark + Urban Plaza* Garage Courthouse City Hall Federal Visitor 10 Hult Center 35 Greyhound Bus Depot 16 Willamette River Wayne24 23 Courthouse25 Matthew Knight Center2 Morris 12 McDonald Theater 36 LTD-Eugene Station 17 RiverPlay 41 Arena WOW Free Speech 17 Plaza15 Hall 14 Oregon Contemporary Theatre Bike Share (Future-TBD) University Eugene 15 Shedd Institute Shopping Areas of Oregon32 Saturday Market Lane County3 9 17 WOW Hall Sport/ Events Facilities 43 Oakway Center* Historical Museum Broadway 38 Autzen Stadium (UO football)* 44 Valley River Center* North The Jazz Shedd Jordan Schnitzer Garage Station11 Institute15 Districts/Neighborhoods 39 Hayward Field (UO track)* Chamber Museum of Art of Commerce 2 Lane 1 18 ARTS DISTRICT 18 Events40 Center Broadway Oregon KeseyPacic Downtown 40 Lane Events Center* * OUT of Downtown area. Square South Contemporary14 7University31 22A 20 Blair Blvd.* 41 Matthew Knight Arena (UO basketball)* Garage Theatre 21 Midtown* 42 PK Park (UO baseball)* 21 Lane Community Museum of Natural Actors 22 Whiteaker* 4 & Cultural History College-Downtown29 8 Greyhound35 Cabaret Bus Depot 22A Arts District 34 Overpark 34 Hayward Field Public McDonald 22B 39 Library Theater Garage Pearl St Market District 28 12 Garage 5 Lane Transit Northwest Library District (LTD) Christian City of Eugene Garage 36Eugene University Lot Station 30 34 34 34 Municipal 9 Courthouse Beall 26 26 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and ProgrammingConcert Hall Analysis | July 1, 2015

Matthew Knight 41 Arena

University of Oregon32 Lane County Historical 3Museum

Jordan Schnitzer Chamber Museum of Art of Commerce 2 Lane 1 Events40 Center 21 Museum of Natural 4 & Cultural History

39 Hayward Field 5

9 Beall Concert Hall terminologies and abbreviations–pedestrian 1'-5" Max. Message Width

VISITOR INFORMATION MUSEUMS/CULTURAL EDUCATION PARKS & RECREATION PUBLIC PARKING

1" Chamber of Commerce Japanese American Memorial LCC Downtown Alton Baker Park** Amtrak Lot The following baseline measurements The destination terminology and were used for this study: abbreviations shown here are Visitor Center Jordan Schnitzer Museum* Northwest Christian University Cuthbert Amphitheater** Broadway North Garage PRELIMINARY and for discussion Pedestrian Signage: purposes only. Lane County Hist. Museum Paci c University DeFazio Bridge Broadway South Garage Sign Panel Width: 2'-0" (24") GOVERNMENT Character Height: 1.00" Recommendations: City Hall Museum Natural History* University of Oregon Riverfront Plaza City Hall Lot Test Typeface: Clearview HWY-2 1. Remove “Eugene” from destination Qty. Lines per Listing: listings. County Courthouse Science Factory* Fern Ridge Bike Path Hult Garage TRANSPORTATION Goal = 1 Example: “Eugene City Hall” becomes Federal Courthouse Historic SMJ House Amtrak - Eugene Station Greenway Bridge** Library Garage NOT acceptable = 2 “City Hall”. Qty. Characters per Listing: Municipal Courthouse Skinner’s Cabin EmX - Agate Station Kesey Square Overpark Garage Goal = 15 or less 2. Potential name change prior to Acceptable = 18 max. installation of signage program. Post Oce E. Skinner Butte Hist. District EmX - Dads’ Gates Station Owens Rose Garden** Parcade Garage 3. Use only commonly recognized Public Library EmX - Eugene Station Park Blocks Pearl Street Garage abbreviations. Use consistent THEATERS / PERF. ARTS CENTERS terminology and abbreviations Actors Cabaret EmX - Hilyard Station Skinner Butte Park Federal Courthouse Lot DISTRICTS/NEIGHBORHOODS throughout system. Downtown Beall Concert Hall* EmX - 10th/High Station Washington Jeerson Park** 12th & Lincoln SW Corner Examples: Avenue = Ave Blair Blvd. Hult Center EmX - 11th/High Station WJ Skatepark + Urban Plaza Center = Ctr SPORTS FACILITIES/EVENTS County = Cty Art District McDonald Theater Greyhound Bus Depot Free Speech Plaza Autzen Stadium Historic = Hist

Whiteaker Oregon Contemp. Theatre LTD - Eugene Station Willamette River Hayward Field*

Eugene Airport** Ruth Bascom Lane Events Center Market District Shedd Institute Riverbank Path

Midtown WOW Hall RiverPlay Matthew Knight Arena* PUBLIC RESTROOMS Parcade Garage PK Park *U of O campus destination **Outside of Downtown Broadway Garage North SHOPPING AREAS Overpark South Garage Oakway Center**

Park Blocks Valley River Center**

5th Ave

Eugene, Oregon Pedestrian Wayfinding Program

PEDESTRIAN TERMINOLOGIES & ABBREVIATIONS Preliminary Programming | April 1, 2015

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 27TOOLS 27 To Randy Pape Beltline

To: Exit 1 5 Albany, Cottage Grove

Exit 2 105 105 To 105 Spring eld

PUBLIC PARKING ROUTES 105

A basic premise of urban wayfinding is to direct visitors to the “front door” of a destination or district and then get them to parking.

By showing the visitor the front door it accomplishes two things, first it lets them know that they have arrived thus providing them with comfort, especially if they are in a strange city. LEGEND High-Speed Roadway Second it provides them with an Access Route Primary Entry Route orientation to where they are and, if no Secondary Entry Route DOWNTOWN Shelton McMurphey designated lot is provided, they can then Johnson House Primary Vehicular begin to circle the block to find parking. Decision Point Information Government Parks / Recreation 1 Chamber of Commerce 23 City Hall 1 Alton Baker Park* Secondary Vehicular Amtrak Amtrak 2 Visitor Center 24 County Courthouse 2 Cuthbert Amphitheater* Downtown Eugene provides on-street Station Decision Point Lot 25 Federal Courthouse 3 Defazio Ped/Bike Bridge parking, a few surface parking lots, and DOWNTOWN Area Museums / Cultural 26 Municipal Courthouse 4 EWEB Plaza Southbound Public Parking 1 Japanese American Memorial 27 Post Oce 5 Fern Ridge Bike Path seven (7) parking garages within a short Garage 126 / 105 2 Jordan Schnitzer Museum of Art* (UO) 28 Public Library 6 Greenway Ped/Bike Bridge walking distance for visitors. Public Parking 3 Lane County Historical Museum* 7 Kesey Square Lot 4 Museum of Natural & Cultural History* (UO) Education 8 Owens Rose Garden* Recommendations: Parking Route 5 Science Factory Children’s Museum* 29 LCC (Lane Comm. College) Downtown 9 Park Blocks Direct visitors to the Public Parking 6 Shelton McMurphey Johnson House 30 Northwest Christian University* Ruth Bascum Bike Path 7 Skinner’s Cabin 31 Pacic University 10 North Bank Path Garages from primary routes leading Hult Garage 32 University of Oregon* 11 South Bank Path Hult into the Downtown, on the vehicular Center Theaters / Perf. Arts Centers 12 Skinner Butte Park signage system. This will not only guide 8 Actors Cabaret Transportation 13 Washington Je erson Park* 9 Beall Concert Hall* (UO) 33 Amtrak-Eugene Station 14 WJ Skatepark* visitors to the parking garage at the Parcade 10 Hult Center 34 EmX Station 15 Wayne Morris Free Speech Plaza Garage County City Hall Federal “front doors” of the Downtown, but will Visitor Courthouse Courthouse 11 Jazz Station 35 Greyhound Bus Depot 16 Willamette River Center 12 McDonald Theater 36 LTD-Eugene Station reduce the stress of navigating many WOW Eastbound Hall 13 Midtown Arts Center* Shopping Malls of the one-way streets trying to find Eugene 14 Oregon Contemporary Theatre Agri-Tourism 43 Oakway Center* E 7th Ave Saturday Market City Hall Federal Court parking. Lot Lot 15 Shedd Institute 37 Eugene Saturday Market 44 Valley River Center* Broadway 16 North The Jazz Shedd Upstart Crow Studios* Parking trailblazers will help guide Garage Station Institute 17 WOW Hall Sporting Facilities / Events * OUT of Downtown area. Paci c 38 Autzen Stadium (UO football)* Broadway Oregon University visitors to surface public parking lots, South Contemporary Districts/Neighborhoods 39 Hayward Field (UO track)* Garage Theatre but not to metered street parking. These 18 Downtown 40 Lane Events Center* LCC Actors 19 E. Skinner Butte Historic District 41 Matthew Knight Arena (UO basketball)* trailblazers will enhance the entire Downtown Cabaret 20 Midtown* 42 PK Park (UO baseball)* Downtown parking experience especially Public McDonald Overpark Library Theater Garage Pearl St 21 South Eugene* Garage during special events, and when the Lane Transit Northwest 22 Whiteaker* Library District (LTD) Christian garages are full, or when visitors just City of Eugene Garage Eugene University Lot Station choose not to park in a garage. Municipal Courthouse If visitors choose to bypass parking first in either the garage or lots, and wish to find their destination first, then circle back to parking, the signage will be there to get them to the closest parking University of their choosing. of Oregon

Chamber of Commerce

28 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 public parking: considerations PARKING COMMUNICATION STRATEGY

Electronic Guidance Sign Program: Parking Tools: Create a “PARK EUGENE” Dynamic variable message signs As illustrated to the left, our philosophy logo and color palette that (VMS) are continuously updated, for parking is based in both promotion creates a recognizable PARK EUGENE communicating to motorists the and function. Based on this, the

identity across a variety of Parcade Garage Address Address 201 quickest and easiest route to the closest following communication tools should spaces available communication tools. April 15, 2015: 5:06 pm and most appropriate vacant space. be considered: The information can also help the Epark Eugene parking system and parking • Create a "Park Eugene" logo facility operators collect data, monitor and color palette that creates a occupancy, and help reduce traffic. recognizable identity across a variety MARKETING MATERIAL PARKING WEBSITE of communication tools. W D ral eb The electronic guidance system is a T ate site I R oll - G C M I networked and integrated software • Develop a mobile app that is tied O g o T n b P ti i A solution that is able to manage all the into the electronic parking guidance e le P k r - L system to offer real-time information. garages and lots from a single source U a R M e a and connect to other intelligent traffic S - l • Utilize Electronic Guidance System - s PARK t management systems, traffic cameras e i EUGENE m r Parcade Garage with real-time parking vacancy Address Address u e 201 and transportation tools. The data spaces available

h April 15, 2015: 5:06 pm DATA

D information. c a

o City Server gathered by the electronic systems

t a Parking Guidance 3 Hult Garage B can be distributed across websites System Server 6 Parcade Garage 7 Pearl Street Garage and mobile applications so that visitors THE BENEFITS OF ELECTRONIC receive parking information prior to PARKING: arrival in Eugene. Digital signage can L • Cut customer time to park in o s be used at entrances to the garages t n MOBILE APP PARKING BROCHURE Id ig HALF en l S or an even more robust system can Design a “PARK EUGENE” tific ona ation - Directi be constructed that provides real time brochure that can be printed or • 3–5% increase in visits information on directional signs. downloaded from the internet • 5% increase in facilities or onto a smart phone. STATIC Benefits: attendance and positive PR Parcade Garage Hult Garage Visitors would benefit greatly from Parcade Garage Spaces Available knowing which garages are full prior • 8% increase of utilization during to reaching the Hult Center, Shedd peak times Institute, or other popular theatres. • 3% increase in parking space It would aid them in their decision to capacity proceed to the seven garages or which STATIC PARKING SIGNS Parcade DIRECTIONAL + PARKING LOT ID Garage lot to watch for that has available • 56% reduction in vehicle carbon

AMTRAK LOT Traditional static signage WILLAMETTE ST parking. emissions ELECTRONIC PARKING SIGN shall supplement the DYNAMIC + VARIABLE MESSAGE DISPLAY Dynamic variable message signs would electronic sign program. Utilize Electronic Guidance • 1–3% decrease in System with real-time parking also be helpful with the many special operating costs vacancy information. events that take place in Eugene.

Challenges: Overall cost, including signs and Source: TCS International, Inc | www.tcsintl.com infrastructure can be expensive. An overall structure and standalone park master plan would have to be considered in more detail.

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 29TOOLS 29 public parking: CONSIDERATIONS

Garage Gateways: These elements can highlight: All of the parking garages in Downtown • The history of Eugene Eugene are actually gateways to the city for the visitor arriving by car. The • Eugene attractions elevators and garage exits are the • The local transit system first thing a visitor passes on their way to their destination. Blank walls • Shopping / Dining and drab concrete are not the best way to welcome a visitor to a city as • Adjacent neighborhoods beautiful and culturally exciting as • Sustainability Initiative Eugene. There are opportunities in the garage for large murals, and welcoming • Education messages, and interpretive information. Additional information via kiosks, maps Painting the ceiling or walls a light color will make the Garage gateway graphics - Frederick, MD or additional signage. Should also be interior feel brighter and safer. provided at the pedestrian transition from the garage into your street.

Large legible level graphics Colorful and simple graphics Garage gateway graphics - Towson, MD

P PUBLIC PARKING

Amtrak Lot

Pre-Pay at machine Requires your License Plate number.

Hours: 8 am – 5 pm Mon–Fri Free Public Parking after 5 pm, and Saturday & Sunday

Promote the walking distance to nearby destinations Garage gateway graphic example

30 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 BROADWAY PLACE PARKING GARAGES public parking: existing conditions

Parking in any urban environment can the garage or lot is actually a City public be difficult. The issue of parking within parking area. The parking signage is not this wayfinding study is not meant to clear, and inconsistent in graphics and be a study in parking capacities, or color, and messaging. The current signs utilization, but it does look at the parking actually appear as if each location is an situation from its placement in the independent business parking service. wayfinding hierarchy and the image the city is presenting to visitors upon their PARKING GARAGE / LOT NAMES arrival. It is easier to locate Parking Garages and Lots if they are named after the If parking is easier to find and presented street they are located on, or the primary in a organized manner, the city will building they serve. We recommend be perceived as a friendly and caring looking at ways to the garages and lots, environment that is trying to assist to aid in wayfinding and help visitors South Parking Garage Entrance/Exit Interior Garage Elevator/Stairs Access + Pay Machine visitors and residents alike. when they are trying to locate public parking. Observations: Epark Eugene has made a good effort Broadway Place Issues: to promote and inform visitors of the • Currently the signs give the public parking available in Downtown appearance of an apartment or Eugene. The parking page may be found condominium private parking garage on the City of Eugene website, although difficult to find for the first time user, • The signs should state "Public it is informative and easy to navigate. Parking" Ideally, the user downloads the Epark • The brown, blue and white graphics mobile app and right away has access are small and difficult to read, and to on-street parking availability, and blend in with the environment when parking garage and lot locations. trying to find from a vehicle Epark Eugene identifies the following • Graphics, color and font styles should public parking garages and lots: share the same identity as Epark North Parking Garage Entrance/Exit Street Level Door Entry Garage Fees & Information • Amtrak Lot Eugene • Broadway North Garage • Broadway South Garage • Street level entry should have Epark • City Hall Lot Eugene identity on the doors • Federal Courthouse Lot • Epark Eugene should promote FREE EPARK EUGENE PARKING: • Hult Garage • Library Garage parking on weekends better, and • Your 1st hour is FREE at the • Overpark Garage that parking can be validated by Parcade and Overpark Garages • Parcade Garage Downtown Businesses • Parking validated by Downtown • Pearl Street Garage Businesses Currently, the standard white/green • FREE parking on weekends, parking regulatory signs direct vehicular holidays, and after 6:00pm at City traffic to public parking garages and managed garages and lots (except lots where they may park. But, once the for event parking) visitor arrives the confusion is whether

Epark Eugene Mobile App

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 31TOOLS 31 public parking: existing conditions PARCADE PARKING GARAGE

Parcade Garage Issues: A nice feature of the Parcade parking • Currently the Parcade name individual garage is the annual contest and posting letters are difficult to see on the side of Public Artwork on the building facade, of the building for a vehicle, due to on the 8th Avenue and Willamette street the large tree canopy corner.

• The signs should state "Public

IDENTIFICATION Parking"

• The yellow, baby blue and white signs DOWNTOWN are small and difficult to read from a vehicle

DOWNTOWN sub-District • Graphics, color and font styles should 8th Avenue Parking Garage Entrance/Exit share the same identity as Epark Eugene

DOWNTOWN • Street level entry for the elevator is hidden by the concrete architecture

• Epark Eugene should promote the 1st hour FREE at this garage location better, as well as the FREE parking on weekends, and that parking can be validated by Downtown Businesses

DISTRICT ID

Downtown Eugene Downtown Eugene Marker w/ Sub-District ID Banner Pavement Marker & Custom Crosswalks Boundary Identification Single pole Sub-District Identification Downtown or Sub-District Identification Orientation & Information

Wifi 7th Avenue Parking Garage Entrance Garage Fees & Information DIRECTION i ...SCROLLING INFORMATION... iBeacon

Destination i Wireless Destination i

District ibeacon

Sub-District Name Destination Sub-District Destination Destination Destination Destination Destination Destination Destination Destination P P Public Parking i Destination Destination i MAP MAP PUBLIC PARKING Destination Destination MAP MAP P Destination Destination Public Parking

MAP

P PUBLIC PARKING

Street Level Stair and Elevator Entry Hidden Elevator Entry Interior Garage Elevator/Stairs Access Parking Parking Arrival Parking Arrival Parking Arrival Information Hub Pedestrian Directional Trailblazer Identification Building Mounted Temporary Sign/ Visitor Information & Direction OR MOUNTED ON EXISTING POLES i Additional Info INFORMATION District Name 32 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015

Destination

Destination i

i i MAP MAP

MAP MAP

MAP hult center theatre Mcdonald

Pedestrian Totem Large Pedestrian Kiosk Small Pedestrian Kiosk Pedestrian Wall Map Sidewalk Compass Construction Fencing Orientation & Information Orientation & Information Orientation & Information Orientation & Information Orientation & Information Orientation & Identification - TEMPORARY

GENERIC MENU OF SIGN TYPES OVERPARK PARKING GARAGE public parking: existing conditions

Overpark Garage Issues: • Epark Eugene should promote the • On 10th Avenue, traveling from both 1st hour FREE at this garage location directions, it would be helpful to better, as well as the FREE parking on identify the parking garage name, as weekends, and that parking can be well as provide direction to the single validated by Downtown Businesses garage entrance. A nice feature of the Overpark parking

IDENTIFICATION • The signs should state "Public garage is the "Step Into Stories"

Parking" DOWNTOWN interpretive panels placed within a few elevator and stair access areas within • The yellow, baby blue and white signs the garage. This is a terrific example of are small and difficult to read from a engaging the visitor in the history and DOWNTOWN sub-District vehicle features of the City.

10th Avenue Rear View Street Level Stair / Pedestrian Exit Interior Garage Elevator/Stairs Access Interior Garage Signage • Graphics, color and font styles should share the same identity as Epark DOWNTOWN Eugene

• The interior parking garage level identification signage should have the either a consistent Epark Eugene identity and graphics, or share a themed environment graphics.

• Street level entry for the elevator/ stairs should have the Epark Eugene DISTRICT ID identity with the name of the garage

Wifi

DIRECTION i Step Into Stories Artwork Panels ...SCROLLING INFORMATION... iBeacon

Destination i Wireless Destination i

District ibeacon

MAP

P PUBLIC PARKING

10th Avenue Underpass Parking Garage Entrance Parking Parking Arrival Parking Arrival Parking Arrival Information Hub Pedestrian Directional Trailblazer Identification Building Mounted Temporary Sign/ Visitor Information & Direction OR MOUNTED ON EXISTING POLES i Additional Info INFORMATION District Name July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 33TOOLS 33 Destination

Destination

Destination i

i i MAP MAP

MAP MAP

MAP hult center theatre Mcdonald

GENERIC MENU OF SIGN TYPES public parking: existing conditions HULT PARKING GARAGE

Hult Garage Issues: • Garage levels should be identified • The Permit Parking entrance is better throughout the garage, but also deceptive; with all the different at the elevator/stairs access area parking signs posted as well as applied to the building facade, it • Street level entry for the elevator/ appears to be a primary public stairs should have the Epark Eugene parking entrance. First time visitors identity with the name of the garage could get trapped here because of • Epark Eugene should promote FREE the high-volume traffic on 6th Avenue, parking on weekends better, and and cause accidents that parking can be validated by • Currently there are too many signs Downtown Businesses and styles of signs at the primary garage entrance on Olive Street, giving the appearance of clutter and Permit Parking Garage Entrance only Parking Garage Entrance/Exit confusion

• The signs should state "Public Parking"

• The brown, blue and white graphics are small and difficult to read from a vehicle

• Graphics, color and font styles should share the same identity as Epark Eugene

• There is NO garage name at this parking garage; not on the exterior, nor at the elevator/stairs access are reminding visitors which garage they Parking Garage sign Interior Garage Elevator/Stairs Access Interior Garage Elevator Access have parked in Sub-District Destination

Destination

Destination i Public Parking

MAP MAP hult center theatre Mcdonald

Large Pedestrian Kiosk Pedestrian Directional Sidewalk Compass Pedestrian Wall Map Orientation & Information OR MOUNTED ON EXISTING POLES Orientation & Information Orientation & Information

34 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 Pearl Street PARKING GARAGE public parking: existing conditions

Pearl Street Garage Issues: A. • Currently the 10th Avenue garage Pedestrian Wall Map entrance/exit is hard to see and find A pedestrian wall map can be installed on this brick wall to help visitors • The signs should state "Public orientate themselves within the City, and Parking" to guide them to destinations within the • The yellow, baby blue and white signs area. are small and difficult to read from a See page 14 for a photographic B vehicle example of a vinyl map applied to the Visitor Center brick wall in Bentonville, • Graphics, color and font styles should Arkansas. C share the same identity as Epark Eugene B. Pedestrian Directional 10th Avenue & Pearl Street Parking Garage Parking Garage Entrance/Exit on 10th Avenue • Street level entry for the elevator is Locate pedestrian directionals at key hidden by the brick facade intersections to help guide visitors to destinations with the area. • Garage levels should be identified better throughout the garage, but also C. at the elevator/stairs access area Sidewalk Compass In-laid pedestrian directional plaque in • Street level entry for the elevator/ A sidewalk provides general orientation stairs should have the Epark Eugene for pedestrians on streets that connect identity with the name of the garage major destinations. • Epark Eugene should promote FREE parking on weekends better, and that parking can be validated by Downtown Businesses

A nice feature of the Pearl Street parking Exterior Garage Elevator/Stairs Access Interior Garage Elevator/Stairs Access Garage Artwork garage is the decorative tiles on all the columns, as well as level indicators at

Sub-District the elevator. Destination

Destination

Destination i Public Parking

MAP MAP hult center theatre Mcdonald

Large Pedestrian Kiosk Pedestrian Directional Sidewalk Compass Pedestrian Wall Map Orientation & Information OR MOUNTED ON EXISTING POLES Orientation & Information Orientation & Information

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 35TOOLS 35 Greenway Ped/Bike Bridge

PEDESTRIAN STARTING POINTS

LEGEND

Downtown Eugene Presents an arrival Tools that may be considered are; EmX Transit Route for the pedestrian. • Kiosk Transit Stop

Pedestrian Transition: Public Parking Arrival by automobile remains the • Orientation Maps Garage primary mode of travel. This is identified • Directional Signage Public Parking on the map as an opportunity at each of Lot the garage and surface lots. • Sidewalk Compass Pedestrian Access Points Bike / Pedestrian Arrival: Typically Pedestrian • Banners Starting Points this starting point of arrival is from Upstart Crow Studios IDENTIFICATION the area of the surrounding adjacent • Public Art DOWNTOWN

neighborhoods WJ Skatepark • Murals + Urban Plaza

DOWNTOWN Publicsub-District Transit: The lone transit district

operates as the third point of arrival, Defazio Ped/Bike Bridge DOWNTOWN where transit users transition from the bus system to pedestrian travel. Shelton McMurphey Each of these starting points offer unique Johnson House conditions. The pedestrian program Amtrak Amtrak should offer a variety of tools that can be Lot Station incorporated based on the environment, DISTRICT ID user needs, and opportunities presented. Alton Baker Park Downtown Eugene Downtown Eugene Marker w/ Sub-District ID Banner Pavement Marker & Custom Crosswalks Post Boundary Identification Single pole Sub-District Identification Downtown or Sub-District Identification Orientation & Information Oce

Wifi Hult

DIRECTION i Garage Hult ...SCROLLING INFORMATION... Center iBeacon

Destination i Wireless Destination i

District ibeacon

Sub-District Name

Sub-District Destination Sub-District Destination Destination Destination Destination Destination Destination Destination Destination Destination Parcade P P Destination Public Parking i Destination Destination Garage County Destination i City Hall Federal MAP MAP PUBLIC PARKING Destination Destination MAP Visitor Courthouse Destination MAP Courthouse P Destination Destination Center i Public Parking Public Parking WOW

LOT NAME Pedestrian Directional Totem - 4-Sided Large Pedestrian Kiosk Small Pedestrian Kiosk Information Totem OR MOUNTED ON EXISTING POLES Orientation & Information Orientation & Information Orientation & Information Visitor Information & Direction Hall Eugene i Saturday Market City Hall Federal Court MAP Lot Lot MAP Broadway MAP North The Jazz Shedd Garage Station Institute

Broadway Oregon Paci c P South Contemporary University PUBLIC Garage Theatre PARKING

hult center LCC Actors Greyhound Downtown theatre Cabaret Bus Depot Mcdonald

Public McDonald Parking Parking Arrival Parking Arrival Large PedestrianParking KioskArrival PedestrianInformation Directional Hub SidewalkPedestrian Compass Directional Pedestrian Wall Map Overpark Pearl St Library Theater Garage Garage Trailblazer Identification Building Mounted OrientationTemporary & Information Sign/ ORVisitor MOUNTED Information ON EXISTING & Direction POLES OrientationOR MOUNTED & Information ON EXISTING POLESOrientation & Information Northwest Additional Info i Library Lane Transit Christian City of Eugene Garage University

INFORMATION District District Lot Name

Sub-District Municipal Destination Destination Courthouse Destination Destination Destination Destination Destination i i Public Parking Murals

i i i MAP MAP MAP MAP MAP MAP University MAP of Oregon hult center hult center theatre Mcdonald theatre Mcdonald Chamber Pedestrian Totem Large Pedestrian Kiosk Small Pedestrian Kiosk Pedestrian Wall Map Sidewalk Compass Construction Fencing Pedestrian Directional Sidewalk Compass of Commerce Orientation & Information Large Pedestrian KioskOrientation & Information Orientation & Information Orientation & InformationPedestrian Wall MapOrientation & Information Orientation & Identification - TEMPORARY Lane Orientation & Information OR MOUNTED ON EXISTING POLES Orientation & Information Orientation & Information Events Center

GENERIC MENU OF SIGN TYPES

Midtown 36 WAYFINDING TOOLS Arts Center EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 Greenway Ped/Bike Bridge

PEDESTRIAN - INFORMATION HUBS

LEGEND

EmX The diagram illustrates the desired goal Obstacles: K3 Transit Route for pedestrian circulation. The circulation • ADA Clearance and Mobility Issues Transit Stop plan will help to determine pedestrian • Safety Issues directional sign and information Public Parking Garage kiosk locations. The pedestrian sign • Areas of auto and bicycle conflict program for Eugene may include 3 to 5 Public Parking Lot components; three types of pedestrian TYPES OF Pedestrian

Common directional signs (various sizes, and Information: Pedestrian Routes some including 10-minute walk area • Orientation Pedestrian Maps), and possibly two different Directional Sign • District Identification Upstart size information kiosks, perhaps 2- or Crow Studios K3 Pedestrian 3-sided options. The primary function • Directional Information Kiosk of the directional signage will be to help • Informational WJ Skatepark K2 + Urban Plaza Important link the parking garages and lots with the Pedestrian Connection • Events and Promotions Downtown, and connect the Downtown • Real-Time Data (Public Transit, Defazio to the major destinations, establishing Ped/Bike Bridge clear paths. Community, etc.) K2

Shelton McMurphey Johnson House Types of Pedestrian Wayfinding Guiding The Pedestrian: Tools: Amtrak Amtrak Lot K4 Station • Orientation Maps Opportunities: • Gathering nodes where significant • Directional Signs Alton Baker Park information can be communicated • Technology Elements Post Oce • Natural landmarks provide orientation • Community Boards

Hult • Existing infrastructure (light poles) • Landmarks / Public Art Garage Hult Center provide mounting devices K2 K4 • Inclusion of inlaid street elements, Parcade Garage County Courthouse City Hall Federal reduce addition obstacles in Visitor Courthouse Center K3 WOW K4 sidewalks Hall K2 K3 Eugene Saturday Market City Hall Federal Court Lot Lot • Technology allows for deeper Broadway North The Jazz Shedd information to be provided Garage Station Institute K2 K4 Broadway Oregon Paci c i South Contemporary University Wireless Garage Theatre i ...SCROLLING INFORMATION... DistrictWifi or LCC Actors Greyhound District iBeacon Downtown Cabaret Bus Depot Name K4 K1 K2 K4 K2 K1 Neighborhoods Public McDonald

Overpark Pearl St District ID Library Destination Theater Garage Garage Destination Northwest Destination Name Destination Destination Library Lane Transit Christian Destination Destination University Destination Garage District Destination Destination Public Parking i K1 K1 Municipal Courthouse i MAP MAP MAP

MAP

University K2 of Oregon

Pedestrian Pedestrian Pedestrian Pedestrian Pedestrian Pedestrian Directional Totem - 4-Sided Large Pedestrian Kiosk Small Pedestrian Kiosk Information Totem Chamber OR MOUNTEDDirectional ON EXISTING POLES OrientationTotem & Information OrientationKiosk & Information OrientationKiosk & Information VisitorInformation Information & Direction of Commerce Lane (2 or 3-Sided) Hub Events Center D K1 K2 K3 K4 July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 37TOOLS 37

Midtown Arts Center IDENTIFICATION DOWNTOWN

DOWNTOWN sub-District

DOWNTOWN

DISTRICT ID

information hubs Wifi

DIRECTION i ...SCROLLING...SCROLLING INFORMAINFORMATION...TION... iBeacon

Destination i Wireless Destination i County I ibeacon n District

t Sub-District f Name n o Destination

e Sub-District i r Destination m Destination r Destination Destination Courthouse Destination Destination Destination O Destination P P Public Parking i DestinatioDestinationn Destination i a i s MAP s ge MAP e MAP PUBLIC PARKING DestinatioDestinationn Destination M MAP P DestinatioDestinationn Destination Sign Public Parking s s LOT NAME Pedestrian Directional Totem - 4-Sided Large Pedestrian Kiosk Small Pedestrian Kiosk Information Totem p OR MOUNTED ON EXISTING POLES Orientation & Information Orientation & Information Orientation & Information Visitor Information & Direction e a M T D m e c i o r h e c n MAP l o c County e lo t Courthouse g

W y s k

o i

K P

T Information

e r PUBLIC l a p PARKING n o

s e s p Hubs P W n o o r e i t b t s a i a t te l Parking Parking Arrival Parking Arrival Parking Arrival Information Hub Pedestrian Directional i s a in o ri Trailblazer t Identification BuildingINTERACTIVE Mounted STATIONTemporary Sign/ INFORMAVisitor InformationTION & Direction KIOSK OR MOUNTED ON EXISTINGMANNED POLES KIOSK INFORMATION PANEL n te s Additional Info a C Te Mi e t x int D Contains downloadable Professional greeter provides Contains text messaging/ t MINFORMATION r Contains orientation map, rs ess g P . agin District content, internet access, directional information, text personal contact and info, internet links, interpretive Name reservation making messaging/internet links, printable information, information, destination P capability, printable interpretive information, brochures, maps, shopping information and advertising P laces Destination ne information, shopping and shopping and dining, etc. and dining, etc. a Destination i rk D dining, etc. in Destination & g Shop i POSSIBLE LOCATIONS: POSSIBLE LOCATIONS: POSSIBLE LOCATIONS: POSSIBLE LOCATIONS: • Downtown • Visitor Centers • Airport To be determined • Airport • Shopping Streets • Parking Garages • Visitori Centers i • Parking Garage and Lots • Downtown MAP MAP • Civic/Community • Civic/Community River • Plaza Amtrak MAP Access MAP •Transit Station

SMJ MAP House hult center theatre Mcdonald

Whiteaker Hotels Pedestrian Totem Large Pedestrian Kiosk Small Pedestrian Kiosk Pedestrian Wall Map Sidewalk Compass Construction Fencing Neighborhood Orientation & Information Orientation & Information Orientation & Information Orientation & Information Orientation & Information Orientation & Identification - TEMPORARY DOWNTOWN EUGENE Trail System GENERIC MENU OF SIGN TYPES

8th Street Extention

University of Oregon Missoula Montana - Wayfinding Program

INFORMATION HUBS Wayﬁnding Analysis | June 2013

38 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 IDENTIFICATION generic menu of sign types DOWNTOWN

IDENTIFICATION INFORMATION DOWNTOWN sub-District Arrival Markers: Information Kiosks: Identifies arrival to the Downtown Located at key gathering points. and the Districts/Neighborhoods, Includes logo, maps, brochures, DOWNTOWN and incorporates the identity. Can be directions and other visitor information. located both inside the district and Sidewalk Compass: as simple gateway elements into the Provides general orientation as an in-laid neighborhood. plaque in the sidewalk. Banners: Construction Fencing: Reinforces Downtown and Sub-District Utilizes large graphic panels surrounding identity. construction areas. Developers can be DISTRICT ID Pavement Markers: asked to leave fence panels open to Guides pedestrians and reinforces contain orientation maps and district Downtown Eugene Downtown Eugene Marker w/ Sub-District ID Banner Pavement Marker & Custom Crosswalks Downtown identity. identification. Boundary Identification Single pole Sub-District Identification Downtown or Sub-District Identification Orientation & Information

Wifi

DIRECTION i DIRECTION ...SCROLLING INFORMATION... iBeacon Vehicular Directional:

Destination i Wireless Destination i Directs to District attractions.

District ibeacon

Sub-District Name Destination Sub-District Destination Destination Destination Destination Destination Destination Destination Destination • Maximum 3 listings per sign P P Public Parking i Destination Destination i MAP MAP PUBLIC PARKING Destination Destination MAP • Maximum 2 lines per attraction MAP P Destination Destination Public Parking • Goal: 1 sign per city block

LOT NAME Pedestrian Directional Totem - 4-Sided Large Pedestrian Kiosk Small Pedestrian Kiosk Information Totem OR MOUNTED ON EXISTING POLES Orientation & Information Orientation & Information Orientation & Information Visitor Information & Direction Parking Trailblazers: MAP Directs to public parking areas.

Parking Arrival: Public parking area identification. P PUBLIC Various types for different situations. PARKING Information Hub: Located at key gathering points. Parking Parking Arrival Parking Arrival Parking Arrival Information Hub Pedestrian Directional Includes logo, maps, directions and Trailblazer Identification Building Mounted Temporary Sign/ Visitor Information & Direction OR MOUNTED ON EXISTING POLES i Additional Info other visitor information. May have an INFORMATION District interactive element and lighting. Name Pedestrian Directional:

Destination Destination Directs to destinations within pedestrian Destination i zones. Located at intersections and/or street corners. i i MAP • Up to 8 or 10 listings MAP

MAP MAP • Double Sided Signs

MAP • May indicate sub director • Minimum 7'-0" to bottom of panel hult center

theatre • Locate close to intersections Mcdonald

Pedestrian Totem Large Pedestrian Kiosk Small Pedestrian Kiosk Pedestrian Wall Map Sidewalk Compass Construction Fencing •fasten to existing pole (preferred) Orientation & Information Orientation & Information Orientation & Information Orientation & Information Orientation & Information Orientation & Identification - TEMPORARY

GENERIC MENU OF SIGN TYPES

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 39TOOLS 39 Bicycle Information

A coordinated, well-designed signage pavement markings. Signs include elsewhere in Downtown. The current system improves the coherency of destinations and arrows. Placement plan outlines 300 – 500 bikes shared Many communities around the the bikeway system and can provide occurs nearside of intersections where across 30 – 50 stations. Identification country use standard MUTCD a greater sense of user security and bike routes turn, i.e. where the street of the BikeShare stations could comfort, as users receive confirmation ceases to be a bicycle route or does appear on pedestrian directional signs, bicycle wayfinding signs. Some that they are on the correct route not go through. Pavement markings orientation maps and within the mobile communities have performed and are aware of how far they have can also act as confirmation that a application. customizations to these MUTCD to travel to reach their destination. bicyclist is on a preferred route. signs to provide an enhanced Wayfinding signs also visually cue Bike Maps: level of branding. The majority motorists that they are driving along a Decision Signs: BikeShare stations may have a built-in bicycle route and should use caution. These signs mark the junction of “Bike Map” showing the various routes of the objectives of a wayfinding and their level of comfort. QR Codes two or more bikeways, and inform system can be accomplished with can be used to download a PDF Bike Route Wayfinding: bicyclists of the designated bike route MUTCDMUTCD SpectrumMUTCD SpectrumMUTCD Spectrum Spectrumstandard MUTCD, or MUTCD An on-street bicycle wayfinding to access key destinations. Signs version of the map to a smart phone For Bicycle Signage For Bicycle Signage inspired signs. Using standard system consists of comprehensive include destinations and arrows, or help the user connect directly to signing and/or pavement markings to distances, and travel times are Google Maps and utilize the Bike wayfinding signs typically requires guide bicyclists to their destinations optional but recommended. Placement Route option. multiple signs be fabricated for along preferred bicycle routes. Signs occurs near-side of intersections in Bicycle Icon: each location where wayfinding are typically placed at decision points advance of a junction with another Similar to the Parking icon, creating information is desired. bicycle route, and along a route to along bicycle routes – typically at the an identity that is part of the overall indicate a nearby destination. Decision intersection of two or more bikeways wayfinding design, unique to the signs may provide the most value in A growing number of cities and at other key locations leading to bicycle trails, will provide users an areas with high visitor use or where and along bicycle routes. easy-to-identify symbol that can be around the nation are employing users may be the most unfamiliar communicated across a variety of an ‘enhanced’ style of wayfinding Types Of Signs: with the system. Turn signs are often tools (signs, maps, apps, brochures, sign on their bikeway networks. sufficient to convey destination and There are three general types of etc). wayfinding signs: Confirmation signs, directional information. These signs use a single, clean Turn signs, and Decision signs. Connectivity: rectangle shape rather than Types Of Destinations: Wayfinding elements at public multiple sign plaques. Enhanced Confirmation Signs: Wayfinding signs can direct users transit stops may include BikeShare MUTCD Standard MUTCD Enhanced MUTCD Customized MUTCD Unique signs may also include both to a number of different types of information and bike routeRigid information, Rigid Influenced Influenced These signs indicate to bicyclists that destinations, including the following: as well as directions to theRigid nearest Rigid Influenced Influencedmileage and travel time estimates they are on a designated bikeway. trail head access point and are nearby Rigid Influenced to help minimize the tendency to They also help make motorists aware • On-street bikeways MUTCD: routes. overestimate the amount of time of the bicycle route. Signs may include • Commercial Centers Spectrum for bicycle signage distance and time, but do not include • Public Transit Centers and Stations it takes to travel by bicycle. Some arrows. Placement occurs about every • Civic/Community destinations cities have used colors such as 2 to 3 blocks along bicycle routes and • Local or regional parks and trails purple, blue or red on enhanced typically immediately following turns • Hospitals bicycle wayfinding signs. or junctions between bike routes to • Bridges confirm destination(s). BikeShare: Turn Signs: The City is expected to implement a Bicycle Sharing system by 2017. The signs indicate where a bikeway This will allow visitors to check-out turns from one street onto another a bike from a predetermined station street. They can also be used with and return it to another station

40 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 CAPITOL

banner strategy

A Citywide banner program can 2. Event and destination banners may market non-profit groups, promote not contain additional advertising, events, identify a district or assure such as text or logos highlighting visitors that they are traveling through event sponsors. the correct corridor toward their Consolidate Banner Program destination. A coordinated banner To Include Unified Districts And program requires consistent design Corridors: standards, material specifications • District banner program should and management process. However be developed in partnership with there should be sufficient flexibility for Downtown Eugene Inc, University established and emerging districts to of Oregon, and the City of Eugene, utilize the banner program as a tool Downtown Phoenix, AZ Downtown Phoenix, AZ Buffalo, WY Capitol Riverfront, Washington DC with a goal of uniquely identifying for branding themselves as a unique districts, highlighting Eugene destination. assets and supporting the overall Approved Materials: • Acrylic (10 oz. per sq. yd, w/reinforced webbing) The current City of Eugene's banner wayfinding strategy. District banner program is very successful as a rental program may be developed for • Nylon (4 oz. per sq. yd, w/reinforced webbing) *A B C program, but is Dnot geared toward an established districts (such as • Cotton Canvas (10 oz. per sq. yd) overall marketing strategy or toward downtown) or visitor corridors. Long supporting wayfinding needs. • Other fabrics with equivalent strength 30" X 84" Medium • Banner program expansion must 30" x 60" consider The Cities capacity Openings: Small This study suggests a two-tiered • 4 inch pockets across the top and bottom with 18"x36" approach to updating and expanding for ongoing maintenance and double-stitch turn down, 1/2 inch standard. the banner program to support the management. Success will be • Grommets at top and bottom, pole-side only. citywide wayfinding strategy: contingent on strong partnerships with private stakeholders and other Update rental program standards: organizations. 1. The rental program should be utilized to support events and • Consider rotating rental banner destinations. Event and destination program to expanded locations as banners highlight the many feasible. things to do and the underlying brand of Eugene. Banners that showcase local organizations, while

14' -0" minimum advertising worthy causes, are experienced as advertising and help to contribute to a sense of visual clutter.

Large Banners Medium Banners Pacific Ave Banners

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 41TOOLS 41 Valley River Center Greenway Cultural Connector Members Local Logo Usage Way nding Elements Ped/Bike Cultural Connector Route Bridge

Oakway Center

5 Precedents

E Wayfinding: Artful signage

As the WCC is to be a cultural experience, visitors should expect not to be inundated with wayfinding signage. How can we engage the Owens passerby in the experience, going beyond the Rose Garden predictable or expected? At the same time, how can we ensure that each of the institutionsPrecedents is identifiable and part of a sequence?5 A more subtle, artful set of wayfinding cues may be engange the passerby into the experience – by going beyod the predicatble more appropriate. At particular places along Wayfinding: Artful signage the journey, mapping could be introduced,E on benches, walls or at obvious places where Skinner ‘s visitors stop or pause. The Moose Jaw trail As the WCC is to be a cultural experience, Cabin7 visitors should expect not to be inundated withWHITEAKER Design Elements provides an example of site signage that is 7 informative and artful, derived from the formswayfinding of signage. How can we engage theNEIGHBORHOOD the history of the site. passerby in the experience, going beyond the Repeated elements predictable or expected? At the same time, B how can we ensure that each of the institutions is identifiable and part of a sequence? A more Repeated elements such as posts or other Upstart Crow Studios markers can be durable, cost efficient objects subtle, artful set of wayfinding cues may be 16 engange the passerby into the experience – by going beyod the predicatble Artplaced L inink the landscape to create consistency more appropriate. At particular places along Autzen Stadium Downtown Eugene Art LDesigninkJill Anholt Inspiration & Susan Mavor, Moose Jaw Trail Public Art Project, Saskatchewan as well as interest. Inspiration can be taken the journey, mapping could be introduced, PK Park WJ Skatepark from fencing, or other linear vertical elements. on benches, walls or at obvious places where + Urban Plaza Skinner Butte Park Their placement could be consistent or varied to visitors stop or pause. The Moose Jaw trail highlight particular moments. provides an example of site signage that is Provide Connections: Make It Accessible: informative and artful, derived from the forms of E. SKINNER BUTTE In orderPosts could to pull also the serve cultural a more institutions functional use in If successful, it will attract a wide range the history of the site. Defazio HISTORIC Ped/Bike creating barriers where necessary and allowing Bridge together, there must be a connection of people, from long-term residents to DISTRICT Science Factory porosity in other areas of the WCC. Children’s5 Museum between them, by way of a physical day trippers, able-bodied to physically DOWNTOWN EUGENE BLAIR Shelton McMurphey Cuthbert trail system, through strong sensory challenged, and from a younger to an Johnson6 House Amphitheater BOULEVARD Information Government Parks / Recreation cues, and by cultural narrative. There older, less mobile demographic. Making COMMERCIAL 1 Chamber of Commerce 23 City Hall 1 Alton Baker Park* Jill Anholt & Susan Mavor, Moose Jaw Trail Public Art Project, Saskatchewan Amtrak Amtrak 2 Visitor Center 24 County Courthouse 2 Cuthbert Amphitheater* also must be stronger and more fluid Eugene's Cultural Connector physically, HISTORIC DISTRICT Lot Connector ID Station 25 Federal Courthouse 3 Defazio Ped/Bike Bridge connections across Eugene. visually, and thematically accessible will Museums / Cultural 26 Municipal Courthouse 4 EWEB Plaza 1 Japanese American Memorial 27 Post Oce 5 Fern Ridge Bike Path be key. 2 Jordan Schnitzer Museum of Art* (UO) 28 Public Library 6 Greenway Ped/Bike Bridge Make it Legible: Alton Baker 7 Park 3 Lane County Historical Museum* Kesey Square The proposed connector route features Pull People In: Post 4 Museum of Natural & Cultural History* (UO) Education 8 Owens Rose Garden* Oce 29 9 Hapa Landscape Architecture Dennis Boyle 5 Children’s Museum* LCC (Lane Comm. College) Downtown Park Blocks 12 a large variety of views, landscapes, The connectorCollaborative brings togetherUrban Design its Graphic Design 6 SMJ House 30 Northwest Christian University* Ruth Bascum Bike Path Jap/Amer Washington Je erson Park Washington Art Memorial 7 Skinner’s Cabin 31 Pacic University 10 North Bank Path terrain, surrounding buildings, and institutions, broadly grouped together Hult 1 Garage Hult 32 University of Oregon* 11 South Bank Path existing infrastructure. It will be under the banner of culture. What can Center10 Theaters / Perf. Arts Centers 12 Skinner Butte Park important to make the route immediately be done to bring them together in one 8 Actors Cabaret Transportation 13 Washington Je erson Park* 9 Beall Concert Hall* (UO) 33 Amtrak-Eugene Station 14 WJ Skatepark* legible through wayfinding and compelling story, as an attraction on Parcade County 10 Hult Center 34 EmX Station 15 Free Speech Plaza Garage Courthouse City Hall Federal Visitor Wayne Courthouse 11 Jazz Station 35 Greyhound Bus Depot 16 Willamette River other means, both distinct from and par with Eugene's many other draws? Center Morris 12 McDonald Theater 36 LTD-Eugene Station WOW Free Speech complementary to existing travel routes, The conceptual graphic and physical Hall17 Plaza 13 Midtown Arts Center* Shopping Malls Eugene 14 Oregon Contemporary Theatre Sporting Facilities / Events 43 Oakway Center* Saturday Market City Hall Federal Court visual features and attractions. elements of the project offer a set of Lot Lot 15 Shedd Institute 38 Autzen Stadium (UO football)* 44 Valley River Center* Broadway 16 Upstart Crow Studios* 39 Hayward Field (UO track)* “visual bread crumbs” that connect the North The Jazz Shedd Garage Station11 Institute15 17 WOW Hall 40 Lane Events Center* * OUT of Downtown area. cultural destinations. Direction will not Hapa Landscape Architecture Dennis Boyle 12 Broadway Oregon KeseyPacic 41 Matthew Knight Arena (UO basketball)* Collaborative Urban Design Graphic Design Square Additional Consideration: South Contemporary14 University Districts/Neighborhoods 42 PK Park (UO baseball)* be provided to the Cultural Connector as Garage Theatre A similar approach could be considered 18 Downtown part of the Eugene Wayfinding Program. Lane Community Actors 19 E. Skinner Butte Historic District College-Downtown 8 Greyhound to highlight Eugene's natural beauty by Cabaret Bus Depot 20 Eugene Blair Blvd. Comm. Historic District Public McDonald Overpark Library Theater Garage Pearl St 21 Midtown* creating a Nature/Park Link. This can 28 12 Garage Cultural Connector Project Lane Transit Northwest 22 Whiteaker* 25 Library District (LTD) Christian beWorking expanded Document upon the Art Link during Garage Eugene University Station Phase 2 of the proposal. Municipal Courthouse Eugene Art Connector

Matthew Knight WHISTLER BC Arena CULTURAL CONNECTOR- Inspiration May 15,2015 – Schematic Design | Cultural Connector University of Oregon Lane County Historical 3Museum

Jordan Schnitzer Chamber Museum of Art of Commerce 2 Lane Events Center

Museum of Natural 4 & Cultural History

Hayward Field Midtown Arts13 Center

9 Beall Concert Hall

42 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 Art Link

DOWNTOWN DISTRICT

Destination 5 min

Destination 4 min

Destination 7 min

Hult Center 10 min Mark on sign Arts Link destination ART LINK Destination 5 min Parking 6 min P

Destination 2 min

Support material (Fold-out map and brochure)

Connector ID In Sidewalk Top View

SHELTON MCMURPHEY JOHNSON HOUSE JOHNSON MCMURPHEY SHELTON

HOURS:

ADMISSION: HULT CENTER HULT

Connector ID Markers Connector ID Fence Connector ID Connector ID on Crosswalk Connector ID on Destination ID on Bollard Pedestrian signs

OPTION 1 EUGENE,OR ARTS LINK June 4, 2015 – Schematic Design Work

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 43TOOLS 43 section 3: strategies Criteria for inclusion

The City of Eugene Wayfinding System looks to include a variety of destinations. The l STEP 1: ELIGIBLE CATEGORIES 204. Shopping Centers – Neighborhood: A group of 15 or more shops, retail stores, following Criteria Ranking System provides guidelines in determining which type of Destinations must fall under one of the following categories and meet the or restaurants usually concentrated within a neighborhood, often at a corner, that destinations qualify and what types of wayfinding tools they may be listed on. criteria established. functions as the node or nucleus of the neighborhood(s) surrounding its location.

2-Step Inclusion Process: 205. Shopping Districts: A group of 30 or more shops, retail stores, or restaurants Listed below is a two-step process for determining whether or not a particular usually grouped along a street or within a neighborhood typically spanning two or more destination is eligible for inclusion in the City of Eugene Wayfinding 100. COMMERCIAL ATTRACTIONS contiguous blocks. System Program. 101. Arboreta and Botanical Gardens: A place where a wide variety of live plants are 206. Neighborhoods: A residential community which is organized in a formal cultivated for scientific, education, and ornamental purposes, often including a library, association that meets a minimum of 4 times a year. A residential neighborhood that is an herbarium, greenhouses, laboratory spaces, and open grounds. These are facilities organized under a formal adopted plan or neighborhood association that meets four with a reasonable guarantee of permanence, and where adequate labeling of plants is times a year. Neighborhoods receive only an Arrival ID sign, no directional signage. common and proper documentation of the collection takes place. Must have facilities that are open to the general public. 300. CULTURAL/INSTITUTIONAL

STEP 1: 102. Breweries: Breweries: A licensed site which shall be open to the general public 301. Arenas: Includes stadia, auditoriums and civic or convention centers. ELIGIBLE for tours, tasting and sales, a minimum of 1,500 hours per year, and provide an 302. Colleges or Universities: An educational institution that is nationally accredited, CATEGORIES educational format for informing visitors about beer or cider and the processing of the grants degrees at the associates, bachelor, professional, masters, and/or doctoral beverages. levels, and that has a physical campus of at least 5 acres. (Campus signage is the 103. Unique Natural Areas: A naturally occurring area or site of interest to the general responsibility of the destination. public. Such areas may include riverfronts, caverns, waterfalls, caves, or special rock 303. Hospitals: An institution providing primary health services and medical or formations. surgical care to persons, primary inpatients, suffering from illness, disease, injury, STEP 2: 104. Specialty Shopping Centers: deformity and other abnormal physical or mental conditions. The facility must have 24-hour emergency care with a doctor on duty at all times. (Campus signage is the DETERMINE A group of 12 or more specialty shops (antique, craft, outlet, farmers’ market, etc.) WAYFINDING retail stores, and restaurants with ample parking facilities. Specialty shops must responsibility of the destination.) TIER offer goods or services of interest to tourists and that derive the major portion of their 304. Institutions: A center operated by a municipal, county, state, or federal income during the normal business season from motorists that do not reside in the government unit that is open to the public. immediate area. The goods or services shall be readily available to tourists, without the need for scheduling appointments or return trips. 305. Libraries: A repository for literary and artistic materials, such as books, periodicals, newspapers, recordings, films, and electronic media, kept and systemically 105. Wineries: A licensed site which shall be open to the general public for tours, arranged for use and reference operated either by the City or by a non-profit tasting and sales, a minimum of 1,500 hours per year, and provide an educational organization. Private Media outlets (e.g. Book Stores, Best Buy, etc.) do not qualify format for informing visitors about wine and wine processing. under this definition. 106. Zoos, Zoological Gardens, Animal Parks and Aquariums: A place where animals, 306. Museums: A facility in which works of artistic, historical, or scientific value are reptiles or fish are kept, often indoor and outdoor spaces. The facility must have cared for and exhibited to the General public. (Campus signage is the responsibility of spaces that are open to the general public. the destination.)

200. COMMUNITY DESTINATIONS 307. Observatories: A facility designed and equipped to observe astronomical, meteorological or other natural phenomena. 201. Business Districts: An area within the City which is officially designated as a business district by government officials. 308. Theatres, Performing Arts, and Concert Halls: Any not-for profit facility used for the public’s enjoyment of the performing arts that has a minimum occupancy capacity 202. Courthouses/Government Buildings: A public building, structure, or complex of 200 people and associated parking. used by a federal, county, state or municipal government for the purposes of convening official legal activities and that is open to the public.

203. Fairgrounds: Includes county and state fairgrounds.

46 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 Criteria for inclusion

400. HISTORICAL/ARCHITECTURAL 702. Heritage Roads, Historic Routes and Trails: A road, trail, or route designated by Department of Transportation Right-of-Way (ROW), United States Department of the 401. Historic Sites: A structure or place of historical, archaeological or architectural 504. Hiking and Biking Trails/Routes: Areas designated for recreational hiking, biking, Interior, or other Federal agency as being part of a national or state recognized historic significance listed on or eligible for listing on the National Register of Historic Places walking, etc. which are publicly accessible, and owned and maintained by either the or heritage park/trail system. Bike paths are not eligible for signage under this system. maintained by the U.S. Department of Interior or otherwise designated by the City. The Local or County government or the State Department of Conservation and Natural site must be accessible to the general public and provide a place where visitors can Resources, or non-profit organizations. Signs will only be installed at locations that 703. State Highways: A state designated, limited access highway. obtain information about the historic site. direct the motorist to an established trailhead with parking facilities. 704. Parking Lots, Garages & Decks: A parking facility for public parking. These Historic Sites may include the following types, provided they meet the above criteria: 505. Hunting and Fishing Areas: Areas so designated and under the jurisdiction of the include all City or privately owned lots. Fees may or may not be charged for parking. • Houses State Department of Agriculture and Consumer Services, Department of Environmental • Commercial buildings Protection, or the Oregon Department of Fish and Wildlife. (Skinner Butte State Park 705. Water Tours: A guided tour on a body of water using a passenger-carrying • Farms, farmsteads and barns along river and downtown) vessel with access to a docking facility and adequate legal parking. • Religious sites, places of worship, 706. Railroad: Amtrak operates in downtown at the Eugene Depot, built in 1908 and cemeteries and monuments 506. Parks: National, State, Regional and Forests: An area so designated and serves over 100,000 riders a year. • Bridges under the jurisdiction of the state Department of Natural Resources, State Historical • Railroad Stations Commission, National Park Service, U.S. Department of the Interior, county • Waterbodies government, or non-profit organization with facilities open to the general public.

402. Historic Districts: A district or zone listed on or eligible for listing on the National 507. Parks – County: An area so designated and under the jurisdiction of the County Register of Historic Places maintained by the U.S. Department of Interior or otherwise government with facilities open to the general public. designated by the State or the City. Historic districts may provide the general public 508. Parks – City: An area so designated and under the jurisdiction of the City with with a single, central location such as a self-service kiosk or welcome center, where facilities open to the general public and with enough amenities that its appeal is visitors can obtain information concerning the historic district. broader than a particular neighborhood or singular district. Historic Districts may include, but not be limited to, the following: 509. Sports Facilities: Regional (multi-jurisdictional) facilities such as minor league • Historic residential streets and little league baseball fields, youth athletic fields, BMX courses, skateboard parks, • Shopping streets and districts etc. Recreational fields associated with K-12 schools are not considered a part of this • Courthouses and public buildings system. • Landmarks

• Buildings of architectural, design, 600. TOURIST SERVICES or artistic merit 601. Scenic Overlooks: An area, usually at the side of the road, where persons can 403. Architectural Districts: A district or area that has a significant concentration of observe a scenic area such as significant geology, unique botanical resources, or buildings that are exemplary examples of a particular architectural style as determined across expanses of land or water. by the City. Often architectural districts may be the focus of walking or motor tours. 602. Visitor Information Centers: A facility where the primary purpose of its operation 500. RECREATIONAL is to provide information and tourist supportive services. Adequate parking must be 501. Beaches, Piers & Waterfronts: Areas with access to and views of the rivers, provided to support such center. streams, and lakes which are recognized by the City, County, or State as having 700. TRANSPORTATION significant recreational or cultural value and are open to the public a minimum of 180 days per calendar year. 701. Airports: A public use facility licensed by the Department of Transportation Right-of-Way (ROW) for landing and takeoff of aircraft and for receiving and 502. Boat Launches: A public facility for the launching of boats and parking of motor discharging passengers and cargo. (Airport site signage is the responsibility of the vehicles and trailers. destination.) 503. Canoeing, Rafting, and Kayaking: Public areas with established canoeing, rafting, and/or kayaking facilities. Individual private facilities are not eligible for signage.

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 47TOOLS 47 Criteria for inclusion – Wayfinding Tiers

TIER 1: Vehicular Signs/ Primary Highway Signage • Vehicular Signage • Pedestrian Signage • Electronic + Maps STEP 2: Determine Wayfinding Tier TIER 1:

i DOWNTOWN

These are identified as major destinations and receive directional information SUB-DISTRICT Destination ...SCROLLING INFORMATION... To determine the destination’s tier it must be ranked using the Public P Destination Parking Destination University of Oregon sub-District DOWNTOWN Destination

to their locations on vehicular signs from a large radius throughout downtown Public Parking objective criteria outlined below. Anacostia Riverwalk Hult Center Yards Park Trail Canal Park i Navy Yard Metro and its major routes. These destinations are typically nationally recognized Navy Yard DOWNTOWN i

Must Meet DOT MAP MAP or serve a primary visitor function (i.e. visitors center or convention center). Regulations MAP The Criteria Ranking System sets up a tiered system with specific attributes aimed These destinations also typically have a designated parking facility or at determining which Wayfinding tools are appropriate for a destination. The significant accessible parking nearby. DOT Highway Vehicular Pedestrian Pedestrian Totem Pedestrian Info Kiosks Electronic Banner Downtown Marker w/ Sub-District ID Downtown Downtown Eugene Vehicular Directional Directional Directional and Map Info or Sub-District Sub-District Eugene Boundary Criteria Ranking System begins with Tier 1, the most visible and highly prescriptive (Must meet 5 out of 6 criteria attributes listed below) Identification Identification Single pole Identification of the Wayfinding tools (i.e. vehicular signage with specific type face and message Nationally Recognized Destination requirements) and moves down to destinations that can be accommodated by more Governmental, Historical, or Culturally Institution TIER 2: Pedestrian Signage • Electronic + Maps general wayfinding tools such as pedestrian signs, orientation maps, websites, and Greater than 50,000 visitors per year brochures. i Wifi i ...SCROLLING INFORMATION... iBeacon District Open a minimum of 48 hours per week. Name

Destination

Destination Destination Sub-District Destination Destination Once a destination is determined to fall into a particular Tier, that destination is Destination P P Destination Open 12 months a year Destination Destination Destination PUBLIC PARKING Destination Destination i P Destination Public Parking eligible for wayfinding prescribed in that Tier and all subsequent Tiers. For example, Includes a Visitor Information Center or Manned Kiosk LOT NAME i i MAP MAP MAP destinations eligible for Tier 2 wayfinding are also eligible for Tiers 3 and 4, but not MAP MAP Tier 1. Please note that privately-owned and maintained entities are eligible for hult center theatre inclusion in Tier 4 only. TIER 2: Vehicular Signs/ Secondary Mcdonald

Parking Parking Arrival Parking Arrival Information Hub Pedestrian Directional Pedestrian Totem Large Pedestrian Kiosk Small Pedestrian Kiosk Pedestrian Wall Map Sidewalk Compass This tier of secondary destinations receive directional information to their Trailblazer Identification Building Mounted Visitor Information & Direction OR MOUNTED ON EXISTING POLES Orientation & Information Orientation & Information Orientation & Information Orientation & Information Orientation & Information destination on vehicular signs from a smaller radius surrounding their locations.

Typically this is limited to the decision points located closest to the point of TIER 3: Highway TODS Signage • Electronic + Maps interest. These are generally recognized destinations that have access to public parking nearby.

WAYFINDING TOOLS (Must meet 3 out of the 4 attributes listed below)

PEDESTRIAN signs Regionally Recognized Destination OTHER and MAPS VEHICULAR signs VEHICULAR Greater than 10,000 visitors per year Open at least 40 hours per week ELECTRONIC DOT (TODS) Electronic Service & Attraction Signs and Map Info KIOSK MAP KIOSK Open at least 9 months out of the year *Bridges accommodating motorized vehicles are automatically included in Tier 2. This graphic shows the wayfinding elements destinations will be identified on by tier. DESTINATION TIERS TIER 3: Pedestrian Signs TIER 1 Destinations included at this level receive directional information to the destination on pedestrian signs. Information directing to their destination is

TIER 2 generally placed within a 5-10 min walking distance. Destinations limited to this tier are primarily access via non-motorized vehicles or offer non-motorized activity (i.e. parks,trails, plazas). These destinations are TIER 3 generally local attractions or activities. (Must meet 2 out of the 2 attributes listed below) TIER 4 Locally Recognized Destination Primarily accessed via non-motorized vehicle

TIER 4: Maps and/or Electronic This tier captures a variety of public & privately-owned entities or amenities that do not meet the attributes outlined in Tier 1 through 3. 48 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 Phasing plan

PHASE 1: PROGRAM LAUNCH Multi-layered wayfinding programs are often implemented over the course of several years. The determination of what elements may be included in a given phase can be

DOWNTOWN effected by the following:

DOWNTOWN sub-District • Availability of funding • Cost of individual components DOWNTOWN • Complexity / Simplicity of approvals • Complexity / Simplicity of implementation • Priority of need • Sequencing of information with other elements DISTRICT ID

Downtown Eugene Downtown Eugene Marker w/ Sub-District ID Banner Pavement Marker & Custom Crosswalks PHASES Boundary Identification Single pole Sub-District Identification Downtown or Sub-District Identification Orientation & Information These are simple identity PHASE 2: CORE PROJECT I elements which roll-out the initial 1 communication i Wifi ...SCROLLING INFORMATION... PROGRAM iBeacon and arrival of the

E Destination LAUNCH Downtown Eugene Destination

Sub-District Destination P P Destination Wayfinding Destination Destination PUBLIC PARKING Destination Destination Destination P Destination System. Public Parking LOT XAMPLNAME

MAP These are individual initiatives and core P 2 components that can PUBLIC PARKING CORE be implemented, based PROJECT I on currently available Parking Parking Arrival Parking Arrival Parking Arrival Temporary Sign/ Information Hub Pedestrian Directional funding, or future Trailblazer Identification Building Mounted Additional Info Visitor Information & Direction OR MOUNTED ON EXISTING POLES individual funding. PHASE 3: CORE PROJECT II These elements require a greater amount of i 3 funding, and longer District Name CORE implementation periods,

Destination Destination PROJECT II based on approval Destination E i procedures or fabrication & installation lead times. i MAP MAP i MAP This category requires MAP MAP additional agency

hult center coordination and can act th eatre Mcdonald 4 independently from the Pedestrian Totem Large Pedestrian Kiosk Sidewalk Compass Small Pedestrian Kiosk Pedestrian Wall Map Construction Fencing core project. A schedule Orientation & Information Orientation & Information Orientation & Information Orientation & Information Orientation & Information Orientation & Identification - TEMPORARY ENHANCEMENTS would be associated with PHASE 4: ENHANCEMENTS PHASE 5: LONG TERM future related construction projects or initiatives .

• Interior Garage Signage • Placemaking Elements (Vertical column, Sculptural elements...) Maintenance & Updating 5 • Streetscaping (Curb cut pads, Planters, Decorative crosswalks...) LONG Maintenance & Updating • Public Art TERM

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 49TOOLS 49 management and maintenance

Sign Sign Longevity Longevity 0-40-4 Years Years 5-95-9 Years years 10-15+10-15+ Years years Sign Longevity 0-4 Years 5-9 years 10-15+ years

Fading occurs, if not Design and Planning Design: General Evaluation Design: General Evaluation If the system has not been Custom Color Life Color generally maintained Fading may begin previously replaced. of positive and negative of positive and negative analyzed since implemen- Span: 3M High Intensity beyond warranty period, depending on the direction 10 -15 years is the aspects of the system. aspects of the system. tation, a major updating is Diamond Grade depends on direction sign sign panel is facing. CITY OF MISSOULA WAYFINDING PROGRAM maximum lifespan. likely to be needed. Outside panel is facing. Individual signs may OVERALL SYSTEM OVERSIGHT Planning: City In-house Planning: Contract with a consultants will be required require sheeting to be maintenance based on new consultant to analyze major to review and inventory the replaced during this time request and changes to the City and system, as well as make period. circulation/destination necessary system suggested changes based updates. adjustments. 1 or 2 on new circulation, General wear-and-tear updates possible during destinations, etc. General Materials: Specifications require 5 General wear-and-tear maintenance required. this time period. Aluminum Sign year fabricator warranty for maintenance required. Panels & Posts workmanship.

CVB Vandalism Annual cleaning/repair. Parts replacements and full Parts replacements / full General wear-and-tear maintenance required STEERING CMMT. Stickers and graffiti are sign replacement as sign replacement as most common. needed. needed. STRATEGY AND

ADMINISTRATION MUNICIPALITIES Fading occurs – based Cleaning solvents and Cleaning solvents and Cleaning solvents and Painted Surfaces Covered under Warranty expires. on direction sign panel Goo-Gone are typical Goo-Gone are typical Goo-Gone are typical manufacturers warranty. Typically color holds up is facing – 10 – 15 years products utilized. products utilized. products utilized. beyond warranty period. General maintenance and Fading may begin is the maximum lifespan touch-up will be required. depending on the direction to expect. Cleaning Schedule Annual Cleaning Annual Cleaning Annual Cleaning sign panel is facing. Individual signs may MAINTENANCE DAY TO DAY MANAGEMENT & require individual parts to FUNDING be replaced during this SOURCES COORDINATION Management / Weekly coordination Annual coordination Annual coordination time period. TBD PLANNING DEPT Administration transitioning to quarterly between City and between City and coordination between City fabricator. Day-to-day fabricator. Day-to-day TBD COUNTYMUNICIPALITY (County D.P.W Roads) Consider full inventory and fabricator during year monitoring of the system, monitoring of the system, Sign Panels / Specifications require 5 Quantity of repairs of system and repairs 1 and 2. Day-to-day based on the City’s based on the City’s Fasteners year fabricator warranty for increases, if not maintained TBD based on consistency monitoring of the system, observations, safety issues observations, safety issues workmanship. General previously. Inspect welds repairs and replacement and fasteners for of maintenance and PHYSICAL based on the City’s and citizens reports. and citizens reports. TBD up-keep over the years. MAINTENANCE & REPAIR observations, safety issues due to auto incidents or connection integrity. and citizens reports. vandalism. Inspect welds and fasteners for connection integrity. MUNICIPALITY D.P.W

CONTRACTOR Breakaway Product: Maintenance Free - Maintenance Free - Maintenance Free - Consider full inventory Transpo Covered under Warranty for consider general review as consider general review as Brackets/ Fins / Details Specifications require 5 Quantity of repairs of system and repairs 3 years. part of yearly inspection part of yearly inspection year fabricator warranty. increases, if not maintained based on consistency process. process. General repairs and previously. Inspect welds replacement of parts due to and fasteners for of maintenance and auto incidents or connection integrity. up-keep over the years. Reflectivity Life Span: Covered under warranty for Covered under warranty for Reflectivity becomes less vandalism. Inspect welds 3M High Intensity 5-8 years 5-8 years. effective, if not previously and fasteners for Diamond Grade replaced. 10 – 15 years is connection integrity. Covered under warranty for Reflectivity may be the maximum lifespan. 3 years. effective beyond the Maintenance free. warranty period. Individual Concrete Footers Maintenance free. Inspect Maintenance free. Inspect Inspect structural signs may require sheeting structural integrity – similar structural integrity – similar integrity – similar to any to be replaced during this to any construction project. to any construction project. construction project. time period. MANAGEMENT & MAINTENANCE

Wayfinding and Signage Program - City of Missoula, MT

50 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 management and maintenance

City of Eugene Wayfinding Program After approval of a sign design, the Annual Budgets: City of Eugene will seek approval for Generally 10% - 15% of the total Maintenance Flow Chart sign routes, final sign locations, and an phasing cost should be established for ongoing maintenance and management annual maintenance of the system. plan. With the approval of these standards the City will have approval for Initial “attic stock” of parts should be DAY-TO-DAY MAINTENANCE PROCESS FOR the full installation of signs. included in the base bid of each phase REPAIR OR REPLACEMENT OF EXISTING SIGNS of the project. MANAGEMENT By purchasing materials and parts in Management: a large quantity the City will reduce its Dept of The establishment of a governing body overall costs. Attic stock can include Eugene Public Works that oversees the funding, maintenance poles (painted), sign panels (painted/no SIGN BECOMES WAYFINDING and expansion. A project manager must lettering), brackets finished and painted, DAMAGED MANAGER CONTRACTOR be assigned the responsibility of the day and other parts. to day management of the system.

Maintenance Funding and Contracts Maintenance should be a shared responsibility between the City and the City Public Works & Staff WAYFINDING MANAGER (TBD) City: Quality Control programs Stakeholders. Monitor Sign Program Places Order with Contract: Fabrication and Installation Approved Vendor Average annual maintenance budget is 10% - 15% of the total project construction cost.

LONG TERM MAINTENANCE PROCESS FOR ADDITION, SUBTRACTION or ALTERATIONS Depending on the quantity of signs or complexity of the TO THE SYSTEM (annual) new routing a consultant may be required to assist with planning or possibly designing new elements

WAYFINDING CHANGE TO Planning Dept. Public Works MANAGER SYSTEM ON-LINE Identifies Scope Public Works BECOMES REQUEST FORM Steering and Funding CONTRACTOR NECESSARY Committee

Based on program criteria DESTINATION WAYFINDING MANAGER: Quality Control City Places Order with City: Quality Control DESTINATION Planning Dept. and Identifies Need Submits Online Request Form City: Approves Funding Approved Vendor Contract: Fabrication/ Installation to WAYFINDING MANAGER Steering Committee Reviews Request

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 51TOOLS 51

MANAGEMENT & MAINTENANCE

Wayfinding and Signage Program - City of Missoula, MT sustainability: materials and process

Wayfinding programs can offer the Solar Power: opportunity to reduce the negative Solar panels can provide power to the impacts that the built environment and illuminated signs such as gateways and transportation can have on our planet. information kiosks. In Tampa, solar- powered kiosk units consume only 2.05 Wayfinding can have a positive effect on kilowatt-hours (KWh) per month at a our environment. cost of 20 cents – in comparison to $72 per month if the units were powered with Promote Multi-Modal tradition fluorescents. Transportation: Wayfinding programs promote the use Green Materials / Reflective of alternative transportation methods Sheeting: by communicating information that The manufacturing process for 3M High encourages the use of bicycle paths, Intensity Reflective Vinyl, reduces VOC pedestrian walkways and public emissions by 97 percent and energy 3m High Intensity Downtown Phoenix Asheville, North Carolina transportation. Wayfinding programs consumption by 72 percent, compared Reflective Sheeting Reflective Sheeting Local Artisans help to support the use of these to the standard engineer grade vinyl transportation means by making them sheeting products typically used in the accessible, user-friendly and promoting past. their availability. Local Construction: Efficiency in Transportation: Some municipalities are awarding extra In an effort to reduce traffic, wayfinding points to local qualified fabricators programs help people find their way during the bid process to help keep the quickly and efficiently to their desired projects local and reduce the need for destination, whether it is a major shipping large portions of the project attraction or a hard to find parking across the country as well as supporting garage. Less time traveled equals less local businesses. time searching which reduces the carbon foot-print left by the vehicle. Some clients are “buying local” by engaging community artisans, who Materials And Processes: can produce finials and other sign The design of the wayfinding program components locally. These local shall meet our modern needs and initiatives also support the local preserve to the greatest degree possible economy. the finite resources of our planet. The wayfinding program may consider a variety of “green” materials and Solar Panel Miami Beach, Florida Tampa Riverwalk, Florida processes, as well as administrative Solar Power Gateway Solar Power Kiosk efforts that promote “local” inclusion.

52 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 measurements

A series of measurement tools will be Direct Outcomes: THE DIRECT AND INDIRECT put into place to evaluate and analyze • Increase visitation at secondary OUTCOME SHALL SUPPORT the effectiveness of the resulting destinations THE FOLLOWING PROJECT wayfinding system. This includes • Parking lot occupancy rates OBJECTIVES: improvement in navigation, customer • Repeat visitation satisfaction and the economic return on • Mobile App downloads A. Promote Eugene as a friendly, investment. • Visits to the Visitor or City website easy-to-navigate environment, with a wide range of outdoor • Increase in on-street parking revenue activities. Early Success: B. Enhance multi-modal Early success can be measured by Indirect / Support: transportation efforts, including similar customer satisfaction surveys, • Over-night stays (CVB) auto, bicycle and pedestrian. post installation of pilot systems. • Hotel occupancy Surveys can be conducted as early as • Tourism spending (CVB) C. Support a Park-Once philosophy. 2 months after the pilot projects are • Retail / Restaurant occupancy rates D. Enhance the pedestrian completed and will continue for 4-6 experience in the Downtown. months. Questions will be tailored to specific destinations and the specific wayfinding elements that have been put into place.

Long-Term Measurements: Upon a substantial completion of the wayfinding system, follow-up customer satisfaction information can be gathered.

In addition there is tourism and transportation data that can be analyzed and associated with the wayfinding system. Understanding that wayfinding is a component of an overall strategy it can be separated into results that may be attributed directly or indirectly to its effectiveness.

Some of this information currently exists and is tracked by either the City, a local association, such as the Visitors Center, or an individual destination.

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 53TOOLS 53

FUNDING

FUNDING Redevelopment Funds & Economic Matching Funds: 2014, MAP-21 is the first long-term Congestion Mitigation And Air Stakeholder Destination Support: IMPLEMENTATION Development Grants: When submitting for state or county highway authorization enacted since Quality Improvement (Cmaq) Stakeholders/Destinations sign a Funding provided by state, county and grants – matching funds are required 2005. This Federal Highway Authority Program: contract to annual contribute to the fund Government Funding: city governments through the local from either the local municipality, grant program provides opportunities The CMAQ program was implemented to based on their number of listings ( $100 The Preserve America Grant Program: Redevelopment Authority or through Business Improvement District or for local state, county and municipalities support surface transportation projects - $250 per listing). This funding usually The Preserve America Grant program, the local Business Improvement Tourism Bureau. to apply for grants that may support and other related efforts that contribute can pay for a portion of the cleaning and which began in 2006, is administered Districts. Typically projects meet specific Community Wayfinding Programs. air quality improvements and provide minor repair work needed on an annual by the Department of the Interior’s categories and requirements set by Transportation & Enhancement congestion relief.Jointly administered basis, but should not be relied on for the National Park Service in partnership the granting agency. Submittals are Grants (Te): Leasing: by FHWA and the Federal Transit full funding of maintenance. with the Advisory Council on Historic generally set on a annual basis and This can be done at both the Federal There are very few sign companies Administration (FTA), the CMAQ program Preservation. The competitive review, award and funding availability and State level. Typically these grants that have the financial ability to do this, was reauthorized most recently as part NOTE: Grants typically are not matching grants fund Preserve America timeframes differ and can be lengthy. are provided by the FHWA, through but leasing programs are available to of the Moving Ahead for Progress in the available for funding maintenance Communities, State Historic Preservation This type of funding opportunity should the State Department of Transportation dramatically reduce up-front costs of 21st Century Act (MAP-21) in July, 2012. of a system. DOTs generally do Offices, and Tribal Historic Preservation be identified early on. Deliverables to municipalities and eligible projects. the program and maintain quality of all Funding: Maintenance and Management not offer maintenance funding. Offices to support their preservation provided during the Analysis and Design The grants can be used to revitalize signage elements during the term of NOTE: Annual Budget: 10% - 15% of So it is highly recommended that efforts through heritage tourism, phase are often used as presentation neighborhoods, enhance infrastructure the lease. Under the lease agreement, original construction cost. a maintenance strategy including education, and historic preservation and submittal materials to show the (streetscape, wayfinding, etc.) and all up-front costs may be covered and funding is in place planning. www.PreserveAmerica.gov requester has committed to the project improve transportation facilities and all signage elements are maintained Existing Municipal prior to the system being installed. and provides the reviewer a sense of the services. and insured 100%. The total cost (plus Or County Line Item Money: The National Scenic Byways project, scope and design intent. interest) of the signs is paid for over a There are always a number of Program: The grant submittal, review and award 5, 7 or 10 year period. The cost also streetscape improvement projects The National Scenic Byways Private Foundations: process can be lengthy and complex. includes maintenance during this period. occurring in a town or county at any Discretionary Grants program provides Private philanthropy is not tied to Upon award the project will also require At the end of the lease the municipality one time. By adding a small percentage funding for byway-related projects each government agencies, therefore it is further review as in proceeds into design has the option to renew the lease of additional signs for replacement year, as part of the Federal Highway more flexible, offers a broader range of and may require additional submittals for continued maintenance or retain you have the opportunity to have work Administrations Discretionary Grants activities and provides incentives for to various government agencies. For ownership of the system. done relatively quickly without the same Program. Projects to support and success. It also requires the recipient wayfinding projects, this may include the problems of bidding a project. Good for enhance National Scenic Byways, All- to be an effective and established FHWA, State DOT and the State Historic Our Town Grant: amounts smaller than $50,000. American Roads and State-designated organization. Review Commission. Through Our Town, subject to the byways are eligible. Applications are availability of funding, the National Business Improvement Districts prepared online but submitted through Private foundations also look for City Capital Projects Budgets: Endowment for the Arts will provide a (Bid): the State’s byway program agency. innovative and entrepreneurial projects Capital improvement projects are limited number of grants for creative BID’s can clean signs as part of their www.byways.org that may be locally based and provide included in most City budgets on a placemaking projects that contribute regular duties. Generally signs are more the opportunity to assist the community annual basis. This funding can be toward the livability of communities and delicate and need a higher degree Tourism/Hotel Tax: reach strategic economic or social goals. spread out over three years to cover help transform them into lively, beautiful, of care. BID’s typically follow these The county and/or municipalities can Private foundations can be used for the Planning and Design in year 1 and a and sustainable places with the arts at responsibilities: levy a Transient Occupancy Tax (TOT) either the hard or soft costs associated Phases implementation in years 2 and 3. their core. on hotels, motels, boarding houses, bed with the project. Depending upon fiscal years and funding Pole Cleaning – Day to day cleaners & breakfasts and other facilities offering availability the phases can sometimes be Center For Disease Control: guest rooms rented out for occupancy Municipality Or County Budget combined based on project schedule. This agency may offer funding grants for Panel Cleaning – Special crew or hired for fewer than thirty consecutive days. Various Departments: MAP-21 The Moving Ahead for Progress health initiatives, which could be used assistance A portion of the TOT revenue can then Contributions can come from revenue in the 21st Century Act (P.L. 112-141), for interpretive signage or fitness trail be divided as directed by a Board of generating departments, (i.e. Parking was signed into law by President components. Kiosk and map cleaning – Hired Supervisors into the Tourism Opportunity Authority, Convention and Visitors Obama on July 6, 2012. Funding surface assistance Fund (TOF). Funding of certain aspects Bureau or Public Works.) transportation programs at over $105 the wayfinding projects can come from billion for fiscal years (FY) 2013 and approved TOF money.

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 55TOOLS 55 section 4: Design Criteria Skinner Butte Park Eugene Celebration and Parade

PEDESTRIAN SIGNAGE DESIGN CRITERIA Owen Memorial Rose Garden

Context: Maintenance: • Sustainable and natural or local • The program shall be flexible and materials should be included expandable for future growth Hendricks Park Basalt Columns when possible • Materials shall be durable and require • An artful approach, with a little whimsy minimum maintenance may be considered • Climate shall be considered when • Reflect the outdoor and active lifestyle selecting materials of Eugene • Painted surface shall be treated with • Signs shall be of the appropriate scale anti-graffiti coating for the environment • Concrete bases will be used to protect Whismical and Durable Basalt Stone Organic shapes and Pop of colour Durable Materials Vibrant Colour and Modern signs Communication: • Pedestrian signs shall high enough to th • Reinforce Districts, with the possibility keep them out of reach. 5 Street Public Market- Historic References Electrical Box- Art of expanding outside of Downtown Street Art • Pictograms and Icons should be utilized • Maps shall be “heads-up” • Pedestrian signs shall have maximum ten messages • Consistent graphic language across a range of wayfinding tools • The literal inclusion of the City of Eugene Identity is not required. • Digital components shall be incorporated into the design.

Legibility: • Illuminated kiosks and gateway Overlook Garage elements may be considered. Energy Form Pattern Local Art • Pedestrian signage shall be non- reflective. • Minimum 70% contrast (Copy / Background) • Copy Height for Pedestrian Signs : min 1" copy / no greater than 2” • Typeface for Pedestrian Signs: Sans Serif

Engineering: • Utilize Break-Away poles when within Step into Stories Downtown Murals Performing Arts clear zone • Confirm structural requirements (windloads) • Meet MUTCD requirements for pedestrian signs (Section 2D.50)

58 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 Eugene Celebration and Parade Parade and Celebration Eugene Skinner Butte Park Butte Skinner Natural | Beauty Owen Memorial Rose Garden

The Natural Beauty of Eugene. Spencer Butte Inspired by the surrounding Forests, Buttes, Rivers, Meadows, Parks Skinner Butte Park Hendricks Park Basalt Columns Materials and Colors that fit within the Natural Landscape Community | Vibrant Saturday Market Owen Memorial Rose Garden The Community of Eugene. Natural | Beauty Highlighting Participation, Interaction, Recreation Use of Vibrant Colors, and Dynamic Forms

Hendricks Park Basalt Columns The Natural Beauty of Eugene. Spencer Butte Inspired by the surrounding Forests, Buttes, Rivers, Meadows, Parks CommunityInspiration| Vibrant Materials and Colors that fit within the Natural Landscape Saturday Market

The Community of Eugene. Natural Beauty: Community / Vibrant:Highlighting Participation, Interaction, Recreation Inspired by theNatural surrounding Forests, | Beauty Highlighting Participation,Use of Vibrant Interaction, Colors, and Dynamic Forms

Buttes, Rivers, Meadows, Parks Recreation Use of Vibrant Colors, and Skinner Butte Park Materials and Colors that fit within the Dynamic Forms The Natural Beauty of Eugene. Natural Landscape Spencer Butte Inspired by the surrounding Forests, Buttes, Rivers, Meadows, Parks Skinner Butte Park Materials and Colors that fit within the Natural Landscape

Skinner Butte Park

WJ Skatepark + Urban Plaza

Willamette Valley Willamette River Owen Memorial Rose Garden Eugene Celebration and Parade

Owen Memorial Rose Garden Community | Vibrant Saturday Market Hendricks Park Basalt Columns 5th Street Public Market- Historic References Electrical Box- Art Eugene, Oregon The Community of Eugene. Education | Future Street Art HighlightingWJ Skatepark Participation, + Urban Plaza Interaction, Recreation Eugene, Oregon WillametteEducation Valley |WillametteFuture River Use of VibrantHendricks Colors, and Park Dynamic Forms Basalt Columns The Future of Eugene. TheCenter Future for Learning, of Eugene. Destination CenterIncorporating for Learning, Light Destinationand Forward Thinking Design Whiteaker Incorporating Light and ForwardCulture Thinking Design| Art Eugene Celebration and Parade

Willamette Valley CelebratingWillamette the RiverCulture of Eugene. Whiteaker Celebrating Local and Regional Artists Eugene Celebration and Parade Education and Future: Art / Culture: Culture | Art Incorporating commissioned art. 5th Street Public Market- Historic References Electrical Box- Art Center for Learning, Destination Eugene Celebration and Parade Celebrating Local and Regional Artists Eugene, Oregon Incorporating Light and Forward Incorporating commissioned art. Street Art Celebrating the Culture of Eugene. Education | Future Eugene, Oregon Education | Future Celebrating Local and Regional Artists Thinking Design Incorporating commissioned art. The Future of Eugene. Center for Learning, Destination Incorporating Light and Forward Thinking Design The Future of Eugene. Whiteaker Center for Learning, Destination WJ Skatepark + Urban Plaza Whiteaker CultureStep into| Stories Art Downtown Murals Performing Arts Incorporating Light and Forward Thinking Design Culture | Art

Celebrating the Culture of Eugene. Celebrating the Culture of Eugene. Celebrating Local and Regional Artists Celebrating Local and Regional Artists Incorporating commissioned art. Incorporating commissioned art.

Overlook Garage 5th Street Public Market- Historic References Electrical Box- Art

Street Art

The Science Factory Downtown Eugene

The Science Factory Downtown Eugene The Science Factory Downtown Eugene Overlook Garage

The Cuthbert Amphitheater Broadway Plaza The Cuthbert Amphitheater Broadway Plaza

The Cuthbert Amphitheater Broadway Plaza

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming AnalysisStep into Stories Downtown Murals Overlook GaragePerforming Arts WAYFINDING 59TOOLS 59

The Cuthbert Amphitheater Broadway Plaza

Step into Stories Downtown Murals Performing Arts

The Science Factory Downtown Eugene Design Concepts

i DOWNTOWN EAST SKINNER BUTTE Destination EAST 5 min walk Destination SKINNER 8 min walk BUTTE EUGENE Destination 4 min walk Destination

Destination Destination 5 min walk Destination Destination Artist Panel Options 6 min walk Charnelton Willamette Oli v P

Destination Oak Destination 22 earl e DOWNTOWN 5 min walk Hult 5 Garage EUGENE

CHARNELTON ST 7th7TH AVEAve

WILLAMETTE ST LEGEND OLIVE ST OAK ST Public Parking Parks Pedestrian Pathways 3 88 Parcade 3 Garage VISITOR SERVICES 8 Visitor Center i 8th8TH AVEAve 5 MIN WALK COMMUNITY 7 Public Library 5 Park5 9 Blocks 9 Saturday Market

S PARK ST CULTURAL

11 Actors Cabaret 14 2 Convention Center 5 Hult Center BroadBROADWAYway 14 Jazz Station 12 McDonald Theatre 10 13 EDUCATION 4 LCC Downtown BROADWAY ALLEY 10 Pacific University 6 42 4 11 GOVERNMENT 3 Courthouse 10th10TH AVE Ave YOU ARE HERE 6 Police 12 7 TRANSPORTATION 1 Overpark Garage Bus Depot 1

Back View Options 13'-6"

12'-0"

10'-6" INFORMATION i Parking Icon EAST SKINNER BUTTE District Name

Destination 5 min walk Destination 9'-0" PUBLIC 5 min walk Destination Scrolling information.. Digital Information Scrolling information.. 5 min walk Destination Information PARKING Directional 5 min walk i Destination Directional Symbol 5 min walk Information Destination Information EAST Artist DOWNTOWN 5 min walk District Name SKINNER District Opportunity DISTRICT Artist BUTTE Name 7'-6" Destination Destination Destination Opportunity 5 min 5 min Directional Destination Destination Destination 5 min 5 min Destination Directional Information Destination Charnelton Information Willamette Oli v P Oak

22 earl

e DOWNTOWN Charnelton Willamette Hult Oli v P Oak 5 22 earl Garage EUGENE e DOWNTOWN i Hult

5 CHARNELTON ST Garage EUGENE BIKE 7th7TH AVEAve

WILLAMETTE ST LEGEND OLIVE ST OAK ST CHARNELTON ST 7th7TH AVEAve Public Parking

WILLAMETTE ST LEGEND OLIVE ST 6'-0" OAK ST SHARE Public Parking DOWNTOWN Parks Parks

Charnelton Pedestrian Pathways Pedestrian Pathways Willamette Oli v P Oak 3 DISTRICT 22 earl 3 Charnelton 88 88 Parcade Willamette Parcade

e DOWNTOWN Garage VISITOR SERVICES Garage Oli P Oak Hult VISITOR SERVICES 8 Visitor Center earl 5 22 Garage 8 v EUGENE Visitor Center 8th8TH AVEAve e DOWNTOWN 5 MIN COMMUNITY Map Area 8TH AVE Hult CHARNELTON ST 5 7TH AVE 8th Ave 7 Public Library Garage 7th Ave 5 MIN WALK WAL COMMUNITY Park WILLAMETTE ST LEGEND EUGENE OLIVE ST 5 9 5 9 OAK ST Digital Information Saturday Market Blocks Public Parking 7 Public Library K CHARNELTON ST 7th7TH AVEAve Parks 5 Park5 S PARK ST 9 9 CULTURAL WILLAMETTE ST LEGEND Saturday Market

OLIVE ST Blocks

OAK ST Pedestrian Pathways 11 Actors Cabaret Public Parking

2 Convention Center Parks 3 14 88 Parcade S PARK ST CULTURAL Area: Maps, Events, Etc. 5 Hult Center Pedestrian Pathways Garage VISITOR SERVICES BROADWAY 11 Actors Cabaret Broadway 14 Jazz Station 3 8 Visitor Center 88 Parcade 3 12 McDonald Theatre 8TH AVE 2 Convention Center Garage 8th Ave 14 10 VISITOR SERVICES 5 MIN WALK COMMUNITY 13 5 Hult Center EDUCATION 8 Visitor Center 7 Public Library 5 Park5 BROADWAY 4 LCC Downtown 8th8TH AVEAve 9 Blocks 9 Saturday Market Broadway 14 Jazz Station BROADWAY ALLEY 5 MI COMMUNITY 10 Pacific University 12 McDonald Theatre 6 N WA 6 42 7 Public Library S PARK ST CULTURAL 4 5 Park5 11 GOVERNMENT 9 Blocks 9 Saturday Market 11 Actors Cabaret 10 LK 13 3 Courthouse 2 Convention Center EDUCATION 10TH AVE YOU ARE HERE 14 10th Ave S PARK ST CULTURAL 6 Police 5 Hult Center 4 LCC Downtown 11 Actors Cabaret BROADWAY BROADWAY ALLEY 12 Broadway 14 Jazz Station 2 Convention Center 10 Pacific University 7 TRANSPORTATION 14 12 McDonald Theatre 6 42 1 5 Overpark Garage Bus Depot Hult Center 10 13 4 1 BroadBROADWAYway 14 Jazz Station EDUCATION 11 GOVERNMENT 12 McDonald Theatre 4 LCC Downtown BROADWAY ALLEY 3 Courthouse 10 10 Pacific University 10TH AVE YOU ARE HERE 13 6 42 10th Ave EDUCATION 4 6 Police 4 11 4 LCC Downtown GOVERNMENT BROADWAY ALLEY 10 Pacific University 3 Courthouse 12 6 42 10th10TH AVE Ave YOU ARE HERE TRANSPORTATION 4 6 Police 7 11 1 GOVERNMENT 12 Overpark Garage Bus Depot 3 Courthouse TRANSPORTATION 10th10TH AVE Ave YOU ARE HERE 7 1 1 Text 6 Police Overpark Garage Bus Depot 12 1 7 TRANSPORTATION 1 Overpark Garage Bus Depot Information 1

Concrete Base

Parking Parking Directional Pedestrian Directional Totem - 2-Sided Side View Large Pedestrian Kiosk Bike Kiosk Side View Arts Link Trailblazer

SCALE: 3/4" = 1'-0"

SPOKANE COUNTYCITY OF WAYFINDING EUGENE, OR SEPTMay 19,11, 20152014 | Schematic Design OPTION 1

60 WAYFINDING TOOLS EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis | July 1, 2015 Design Concepts

DOWNTOWN DOWNTOWN DISTRICT

Destination 5 min

Destination 4 min

Destination 7 min P Destination 10 min i Destination 5 min

Destination 6 min P

Destination 2 min

13'-6"

12'-0" Decorative Top View Finial

10'-6" Parking Icon DOWNTOWN District Name Canopy Roof P DOWNTOWN DISTRICT District Name DISTRICT Destination 5 min Destination 4 min Scrolling information.. Digital Information 9'-0" P PUBLIC Destination 4 min Information Destination 7 min Directional i Symbol PARKING Directional Destination 10 min Destination 5 min Information Information Charnelton Olive Wilamette DOWNTOWN District Name & Destination 6 min P 6th Ave DISTRICT i Destination 2 min Information Symbol

7th Ave Charnelton Willamette Oli v

7'-6" P Oak

22 earl 8th Ave Map Area e DOWNTOWN Decorative Hult 5 Garage EUGENE Broadway DOWNTOWN Acrylic Panels CHARNELTON ST 7th7TH AVEAve WILLAMETTE ST LEGEND OLIVE ST DISTRICT OAK ST Public Parking 10th Ave i Parks Pedestrian Pathways 3 88 Parcade 3 Destination Garage VISITOR SERVICES 8 Visitor Center 8th8TH AVEAve Destination Destination 5 MIN WALK COMMUNITY 7 Public Library 5 Park5 6'-0" 9 Blocks 9 Saturday Market Destination Destination Directional S PARK ST CULTURAL Digital Information Destination 11 Actors Cabaret 14 2 Convention Center 5 Hult Center BIKE SHARE BroadBROADWAYway 14 Jazz Station -Maps, Events, Etc. Charnelton Destination Information Willamette 12 McDonald Theatre Oli v P Oak

22 earl Charnelton Olive Wilamette Oak Pearl 10

e DOWNTOWN 13 EDUCATION Hult 5 Garage EUGENE 4 LCC Downtown 6th Ave BROADWAY ALLEY 10 CHARNELTON ST Pacific University 7th7TH AVEAve 6 42

WILLAMETTE ST LEGEND OLIVE ST OAK ST 4 Public Parking 11 Parks GOVERNMENT 7th Ave Pedestrian Pathways 3 Courthouse 10th10TH AVE Ave YOU ARE HERE 3 6 Police 88 Parcade 3 Garage VISITOR SERVICES 12 8th Ave 8 Visitor Center 7 TRANSPORTATION 8th8TH AVEAve 5 1 COMMUNITY Overpark Garage Bus Depot MI

N WALK 7 Public Library Park 1 5 9 5 9 Broadway Blocks Saturday Market

S PARK ST CULTURAL

11 Actors Cabaret 14 2 Convention Center 10th Ave 5 Hult Center BroadBROADWAYway 14 Jazz Station 12 McDonald Theatre 10 13 EDUCATION 4 LCC Downtown BROADWAY ALLEY 10 Pacific University 6 42 4 11 GOVERNMENT 3 Courthouse 10th10TH AVE Ave YOU ARE HERE Aluminum Text 6 Police 12 7 TRANSPORTATION 1 Overpark Garage Bus Depot Information 1 Post

Stone Base

Parking Parking Arrival Back View Pedestrian Directional Totem - 4-Side Large Pedestrian Kiosk Bike Kiosk Information Totem Side View Arts Link Trailblazer Identi cation

SCALE: 3/4" = 1'-0"

SPOKANE COUNTYCITY OF WAYFINDING EUGENE, OR SEPTMay 19,11, 20152014 | Schematic Design OPTION 21

July 1, 2015 | EUGENE, OREGON – Pedestrian Wayfinding and Programming Analysis WAYFINDING 61TOOLS 61