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Marshall Mcluhan
Marshall McLuhan: Educational Implications* W.J. Gushue He received the Governor General's award for his work in literature, the Albert Schweitzer Chair at Fordham for his work in communications, and the Moison Award from the Canada Council as "explorer and interpreter of our age." He appeared on the covers of N eW8week, Saturday Review and Canada's largest weekend supplement. NBC made a one-hour docu mentary of his message and later repeated it, and the CBC gave him prime Sunday night viewing time on two occasions. He is one of the most publicized intellectuals of recent times. Ralph Thomas wrote in the Torfmto Star: "He has been explained, knocked and praised in just about every magazine in the EngIish, French, German and Italian languages." 1 As to newspaper coverage, which newspapers have not written about him? He has lectured city planners, advertising men, TV executives, university professors, students, and scientists; business men have sought his message from a yacht in the Aegean Sea, a hotel in the Laurentians, a former firehouse in San Francisco, and in the board rooms of IBM, General Electric, and Bell Telephone. Although "a torrent of criticism" has been heaped upon him by ':' Research for this paper was undertaken while Prof. Gushue was at the .ontario Institute for Studies in Education during the 1967-68 acad emic year. A slightly modified version was delivered at the C.A.P.E. conference in Calgary, June, 1968. - Ed. 3 4 Marshall McLuhan the old dogies of academe and the literary establishment, he has been eulogized in dozens of scholarly magazines and studied serious ly by thousands of intellectuals.2 The best indication of his worth is the fact that among his followers are to be found people (artists, really) who are part of what Susan Sontag calls "the new sensibility." 3 They are, to use Louis Kronenberger's phrase, "the symbol manipulators," the peo ple who are calling the shots - painters, sculptors, publishers, pub lic relations men, architects, film-makers, musicians, designers, consultants, editors, T.V. -
Intonation Pitch and Stress – a Guide
INTONATION PITCH AND STRESS – A GUIDE Say this sentence aloud and count how many seconds it takes. The beautiful Mountain appeared transfixed in the distance. Time required? Probably about 5 seconds. Now, try speaking this sentence aloud. He can come on Sundays as long as he doesn’t have to do any homework in the evening. Time required? Probably about 5 seconds! Wait a minute the first sentence is much shorter than the second sentence! You are only partially right! This simple exercise makes a very important point about how we speak and use English. Namely, English is considered a stressed language while many other languages are considered syllabic. Some words are given more emphasis and l o n g e r some words are quickly spoken, sometimes ‘eaten!’ Kenneth Beare The Basics : In English speech there are a combination of stressed (strong) and unstressed (weak) syllables. • It was the best car for them to buy. The syllable which is stressed the most is called the nuclear syllable. • It was the best car for them to buy. (Buy is the nuclear syllable.) The nuclear syllable carries the main focus of information. It also carries any new information. • We looked at the hatchback. (Hatchback is new information). • The hatchback was old. (Hatchback is given information. Old is new information). The nuclear syllable sounds louder than the other stressed syllables. It also has a change of pitch. Pitch movements : The two most common pitch movements are: 1. rising pitch yés 2. falling pitch yès Compare these replies: Q: When would it suit you to come? A: Nów? (The intonation expresses a question : would it be OK if I came now?) Q: When would it suit you to come? A: Nòw. -
Roth Book Notes--Mcluhan.Pdf
Book Notes: Reading in the Time of Coronavirus By Jefferson Scholar-in-Residence Dr. Andrew Roth Mediated America Part Two: Who Was Marshall McLuhan & What Did He Say? McLuhan, Marshall. The Mechanical Bride: Folklore of Industrial Man. (New York: Vanguard Press, 1951). McLuhan, Marshall and Bruce R. Powers. The Global Village: Transformations in World Life and Media in the 21st Century. (New York: Oxford University Press, 1989). McLuhan, Marshall. The Gutenberg Galaxy: The Making of Typographic Man. (Toronto: University of Toronto Press, 1962). McLuhan, Marshall. Understanding Media: The Extensions of Man. (Cambridge, MA: MIT Press, 1994. Originally Published 1964). The Mechanical Bride: The Gutenberg Galaxy Understanding Media: The Folklore of Industrial Man by Marshall McLuhan Extensions of Man by Marshall by Marshall McLuhan McLuhan and Lewis H. Lapham Last week in Book Notes, we discussed Norman Mailer’s discovery in Superman Comes to the Supermarket of mediated America, that trifurcated world in which Americans live simultaneously in three realms, in three realities. One is based, more or less, in the physical world of nouns and verbs, which is to say people, other creatures, and things (objects) that either act or are acted upon. The second is a world of mental images lodged between people’s ears; and, third, and most importantly, the mediasphere. The mediascape is where the two worlds meet, filtering back and forth between each other sometimes in harmony but frequently in a dissonant clanging and clashing of competing images, of competing cultures, of competing realities. Two quick asides: First, it needs to be immediately said that Americans are not the first ever and certainly not the only 21st century denizens of multiple realities, as any glimpse of Japanese anime, Chinese Donghua, or British Cosplay Girls Facebook page will attest, but Americans first gave it full bloom with the “Hollywoodization,” the “Disneyfication” of just about anything, for when Mae West murmured, “Come up and see me some time,” she said more than she could have ever imagined. -
Downstep and Recursive Phonological Phrases in Bàsàá (Bantu A43) Fatima Hamlaoui ZAS, Berlin; University of Toronto Emmanuel-Moselly Makasso ZAS, Berlin
Chapter 9 Downstep and recursive phonological phrases in Bàsàá (Bantu A43) Fatima Hamlaoui ZAS, Berlin; University of Toronto Emmanuel-Moselly Makasso ZAS, Berlin This paper identifies contexts in which a downstep is realized between consecu- tive H tones in absence of an intervening L tone in Bàsàá (Bantu A43, Cameroon). Based on evidence from simple sentences, we propose that this type of downstep is indicative of recursive prosodic phrasing. In particular, we propose that a down- step occurs between the phonological phrases that are immediately dominated by a maximal phonological phrase (휙max). 1 Introduction In their book on the relation between tone and intonation in African languages, Downing & Rialland (2016) describe the study of downtrends as almost being a field in itself in the field of prosody. In line with the considerable literature on the topic, they offer the following decomposition of downtrends: 1. Declination 2. Downdrift (or ‘automatic downstep’) 3. Downstep (or ‘non-automatic downstep’) 4. Final lowering 5. Register compression/expansion or register lowering/raising Fatima Hamlaoui & Emmanuel-Moselly Makasso. 2019. Downstep and recursive phonological phrases in Bàsàá (Bantu A43). In Emily Clem, Peter Jenks & Hannah Sande (eds.), Theory and description in African Linguistics: Selected papers from the47th Annual Conference on African Linguistics, 155–175. Berlin: Language Science Press. DOI:10.5281/zenodo.3367136 Fatima Hamlaoui & Emmanuel-Moselly Makasso In the present paper, which concentrates on Bàsàá, a Narrow Bantu language (A43 in Guthrie’s classification) spoken in the Centre and Littoral regions of Cameroon by approx. 300,000 speakers (Lewis et al. 2015), we will first briefly define and discuss declination and downdrift, as the language displays bothphe- nomena. -
The Complexity of Richness: Media, Message, and Communication Outcomes
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by The University of North Carolina at Greensboro The complexity of richness: Media, message, and communication outcomes By: Robert F. Otondo, James R. Van Scotter, David G. Allen, Prashant Palvia Otondo, R.F., Van Scotter, J.R., Allen, D.G., and Palvia, P. ―The Complexity of Richness: Media, Message, and Communication Outcomes.‖ Information & Management. Vol. 40, 2008, pp. 21-30. Made available courtesy of Elsevier: http://www.elsevier.com ***Reprinted with permission. No further reproduction is authorized without written permission from Elsevier. This version of the document is not the version of record. Figures and/or pictures may be missing from this format of the document.*** Abstract: Dynamic web-based multimedia communication has been increasingly used in organizations, necessitating a better understanding of how it affects their outcomes. We investigated factor structures and relationships involving media and information richness and communication outcomes using an experimental design. We found that these multimedia contexts were best explained by models with multiple fine-grained constructs rather than those based on one- or two-dimensions. Also, media richness theory poorly predicted relationships involving these constructs. Keywords: Media richness theory; Information richness; Communication theory Article: 1. Introduction Investigation of relationships between the media and communication effectiveness has not provided consistent results. However, lack of understanding has not deterred organizations from investing heavily in new and dynamic forms of web-based multimedia for their marketing, public relations, training, and recruiting activities. Few studies have examined the effects of media channels and informational content on decision-making and other organizational outcomes. -
Rising) Or Circumflex (Falling) Intonation
Syllables, intonations and Auslautgesetze MIGUEL CARRASQUER VIDAL Syllables and intonations In Greek, long vowels and diphthongs can have acute (rising) or circumflex (falling) intonation. The distinction directly reflects pre-Greek differences in intonation only in oxytone forms, due to the working of a set of accentological laws (the “law of limitation” and the “σωτῆρα”-rule) that make the choice between acute and circumflex automatic in non-final syllables. In Lithuanian, long vowels and diphthongs can also be acute or circumflex, although the acute has become a falling intonation, and the circumflex a rising one. Latvian has a falling intonation (`) corresponding to the Lithuanian circumflex, and two intonations (˜ and ^) corresponding to the Lithuanian acute: the “Dehnton” (˜) implies an originally stressed acute, the “Stoßton” or “broken (glottalized) tone” (^) an originally pretonic acute. In Old Prussian, the distinction is reflected orthographically on diphthongs only (falling/circumflex āi vs. rising/acute aī). In Slavic, the distinction has been neutralized in mobile paradigms (Meillet’s law), but is preserved in original barytones: acute stems remain barytone (a.p. a), while in circumflex (or short) root syllables the stress shifts forward by Dybo’s law (a.p. b). Finally, the Germanic Auslautgesetze also show a distinction in the reflexes of final acute vs. circumflex vowels and diphthongs. Given the above facts, it stands to reason to assign the distinction between rising and falling intonation on long vowels and diphthongs to Proto- Indo-European, or at least to the PIE dialect ancestral to Greek, Balto-Slavic and Germanic. However, a number of problems still remain. (1) the Greek and Balto-Slavic intonations do not always agree; (2) there is controversy over the Balto-Slavic reflexes of certain sequences (e.g. -
Part 1: Introduction to The
PREVIEW OF THE IPA HANDBOOK Handbook of the International Phonetic Association: A guide to the use of the International Phonetic Alphabet PARTI Introduction to the IPA 1. What is the International Phonetic Alphabet? The aim of the International Phonetic Association is to promote the scientific study of phonetics and the various practical applications of that science. For both these it is necessary to have a consistent way of representing the sounds of language in written form. From its foundation in 1886 the Association has been concerned to develop a system of notation which would be convenient to use, but comprehensive enough to cope with the wide variety of sounds found in the languages of the world; and to encourage the use of thjs notation as widely as possible among those concerned with language. The system is generally known as the International Phonetic Alphabet. Both the Association and its Alphabet are widely referred to by the abbreviation IPA, but here 'IPA' will be used only for the Alphabet. The IPA is based on the Roman alphabet, which has the advantage of being widely familiar, but also includes letters and additional symbols from a variety of other sources. These additions are necessary because the variety of sounds in languages is much greater than the number of letters in the Roman alphabet. The use of sequences of phonetic symbols to represent speech is known as transcription. The IPA can be used for many different purposes. For instance, it can be used as a way to show pronunciation in a dictionary, to record a language in linguistic fieldwork, to form the basis of a writing system for a language, or to annotate acoustic and other displays in the analysis of speech. -
Copy Editing and Proofreading Symbols
Copy Editing and Proofreading Symbols Symbol Meaning Example Delete Remove the end fitting. Close up The tolerances are with in the range. Delete and Close up Deltete and close up the gap. not Insert The box is inserted correctly. # # Space Theprocedure is incorrect. Transpose Remove the fitting end. / or lc Lower case The Engineer and manager agreed. Capitalize A representative of nasa was present. Capitalize first letter and GARRETT PRODUCTS are great. lower case remainder stet stet Let stand Remove the battery cables. ¶ New paragraph The box is full. The meeting will be on Thursday. no ¶ Remove paragraph break The meeting will be on Thursday. no All members must attend. Move to a new position All members attended who were new. Move left Remove the faulty part. Flush left Move left. Flush right Move right. Move right Remove the faulty part. Center Table 4-1 Raise 162 Lower 162 Superscript 162 Subscript 162 . Period Rewrite the procedure. Then complete the tasks. ‘ ‘ Apostrophe or single quote The companys policies were rewritten. ; Semicolon He left however, he returned later. ; Symbol Meaning Example Colon There were three items nuts, bolts, and screws. : : , Comma Apply pressure to the first second and third bolts. , , -| Hyphen A valuable byproduct was created. sp Spell out The info was incorrect. sp Abbreviate The part was twelve feet long. || or = Align Personnel Facilities Equipment __________ Underscore The part was listed under Electrical. Run in with previous line He rewrote the pages and went home. Em dash It was the beginning so I thought. En dash The value is 120 408. -
(1) Communication Process
Communication Process (1) The Communication Process Scholars have developed theories to Theories of how we explain how we communicate with each communicate: The other. Linear and Most of these theories are variations on Transactional two generally recognized models — the models Linear model and the Transactional model. Communication Process (2) Communication Process (3) This ancient cave First, let’s define what communication is. painting speaks to us across time through its Communication is symbolic human ability to symbolize. behavior systematized into written, In its representations of verbal, and nonverbal codes. the male figure, the bison, and the rhino, we Click here to learn more about this recognize a 40,000 ancient painting. year-old story of human experience — the hunt. 1 Communication Process (4) Communication Process (5) Symbols can tell us . When we systematize symbols, we create codes for communication. Here are different ways for symbolizing the letter “A.” . what to do. what not to do. where to get help. how to stay safe. Any person, place, thing, feeling, or idea can be symbolized. Communication Process (6) Communication Process (7) Now that you understand the symbolic nature Those who want to communicate must share the same symbol system. of communication, let’s return to the two models of communication mentioned earlier. A model is a representation used to show how individual parts work together to accomplish a specific purpose — in this case communication. 2 Linear Model of Linear Model of Communication (1) Communication (2) Linear model includes A source A message A channel Message Channel A receiver Views communication as a straight line, one The linear model is now way event, in which the process reverses Encodes regarded as being incomplete. -
Discourse Transcription
MNTA lBYABJMJB.A MPJEJB.S IN )LINGUISTICS VOLUrtlE 4: DISCOURSE TRANSCRIPTION JOHN W. DU BOIS, SUSANNA CUMMING STEPHAN SCHUETZE-COBURN, DANAE PAOLINO EDITORS DEPARTMENT OF LINGUISTICS UNIVERSITY OF CALIFORNIA, SANTA BARBARA 199:2 Papers in Linguistics Linguistics Department University of California, Santa Barbara Santa Barbara, California 93106-3100 U.S.A. Checks in U.S. dollars should be made out to UC Regents with $5.00 added for overseas postage. If your institution is interested in an exchange agreement, please write the above address for information. Volume 1: Korean: Papers and Discourse Date $13.00 Volume 2: Discourse and Grammar $10.00 Volume 3: Asian Discourse and Grammar $10.00 Volume 4: Discourse Transcription $15.00 Volume 5: East Asian Linguistics $15.00 Volume 6: Aspects of Nepali Grammar $15.00 Volume 7: Prosody, Grammar, and Discourse in Central Alaskan Yup'ik $15.00 Proceedings from the fIrst $20.00 Workshop on American Indigenous Languages Proceedings from the second $15.00 Workshop on American Indigenous Languages Proceedings from the third $15.00 Workshop on American Indigenous Languages Proceedings from the fourth $15.00 Workshop on American Indigenous Languages PART ONE: INTRODUCTION CHAPTER 1. INTRODUCTION 1 1.1 What is discourse transcription? . 1.2 The goal of discourse transcription . 1.3 Options . 1.4 How to use this book . CHAPTER 2. A GOOD RECORDING 9 2.1 Naturalness . 2.2 Sound . 2.3 Videotape . CHAPTER 3. GETTING STARTED 12 3.1 How to start transcribing . 3.2 Delicacy: Broad or narrow? . 3.3 Delicacy conventions in this book . PART TWO: TRANSCRIPTION CONVENTIONS CHAPTER 4. -
Intonation in Language Acquisition Evidence from German
Intonation in Language Acquisition Evidence from German Inaugural – Dissertation zur Erlangung des Doktorgrades der Philosophischen Fakultät der Universität zu Köln im Fach Phonetik Thomas Grünloh ii Acknowledgements First of all, I would like to thank my supervisors, Michael Tomasello & Elena Lieven from the Max Planck Institute for evolutionary Anthropology and Martine Grice from the University of Cologne, IfL – Phonetics. They not only gave me good advice, engaging discussions and supported me with my PhD research, they also gave me the freedom that I needed to find my own way. To my family, I´d like to say thank you so much for always supporting me in whatever I`ve chosen to do. So many people at the MPI-EVA have helped to make my work possible. In particular, I´d like to thank the nurseries, parents and children who took the time and effort to participate in my studies. Special thanks goes to Nadja Richter, Angela Loose and Manja Teich without whom testing wouldn´t have been possible; also to Henriette Zeidler and Annett Witzmann who put so much effort into organizing trips, working life and dealing with administrative questions. I owe a great deal to Roger Mundry who helped make my statistics a breeze, to the research assistants in Leipzig, as well as Petra Jahn and her team. Additionally, I wish to thank everyone at the Institut fur Phonetik, Köln. I`m very grateful to all those institutes from whom I´ve received helpful comments at colloquia and help with administrative problems. Additionally, I´d like to thank everybody in the Child Language group in Leipzig and Manchester for always being open to new (and sometimes crazy) research proposals. -
Contrastive Modelling of the Intonation of Recapitulatory Echo Interrogative Sentences in Modern American English and Cuban Spanish
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Nottingham ePrints Garcia Romero, Gilberto (2013) Contrastive modelling of the intonation of recapitulatory echo interrogative sentences in modern American English and Cuban Spanish. MA(Res) thesis, University of Nottingham. Access from the University of Nottingham repository: http://eprints.nottingham.ac.uk/13527/1/AN_INTONATIONAL_ANALYSIS_OF_THE_INTERR OGATIVE_SYSTEMS_IN_MODERN_ENGLISH_AND_CUBAN_SPANISH_2012.pdf Copyright and reuse: The Nottingham ePrints service makes this work by researchers of the University of Nottingham available open access under the following conditions. · Copyright and all moral rights to the version of the paper presented here belong to the individual author(s) and/or other copyright owners. · To the extent reasonable and practicable the material made available in Nottingham ePrints has been checked for eligibility before being made available. · Copies of full items can be used for personal research or study, educational, or not- for-profit purposes without prior permission or charge provided that the authors, title and full bibliographic details are credited, a hyperlink and/or URL is given for the original metadata page and the content is not changed in any way. · Quotations or similar reproductions must be sufficiently acknowledged. Please see our full end user licence at: http://eprints.nottingham.ac.uk/end_user_agreement.pdf A note on versions: The version presented here may differ from the published version or from the version of record. If you wish to cite this item you are advised to consult the publisher’s version. Please see the repository url above for details on accessing the published version and note that access may require a subscription.