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Examples for Business Scenarios in Manufacturing Industry Published By: Deutsche Gesellschaft Für Internationale Zusammenarbeit (GIZ) Gmbh

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Examples for Business Scenarios in Manufacturing Industry Published By: Deutsche Gesellschaft Für Internationale Zusammenarbeit (GIZ) Gmbh GLOBAL PROJ T Quality Infrastructure Examples for Business Scenarios in Manufacturing Industry Published by: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Registered offices Bonn and Eschborn, Germany Global Project Quality Infrastructure Tayuan Diplomatic Office Building No.14, Liangmahe Nanlu, chaoyang District Text 100600 Beijing, PR China Standardization Council Industrie 4.0 DKE Deutsche Kommission Elektrotechnik E [email protected] Elektronik Informationstechnik in DIN und VDE, I www.gpqi.org 60596 Frankfurt am Main Design/layout: National Intelligent Manufacturing Standardisation Administration Group Iris Christmann, Wiesbaden China Electronics Standardization Institute, No.1 Andingmen East Street, Dongcheng District, Beijing, 100007, China Photo credits: Depositphotos Authors/Experts CHEN Jiangning, Siemens Ltd. China; CHENG Yuhang, China Electronics On behalf of Standardization Institute (CESI); CHEN Zhiman, Zhuzhou CRRC Times Federal Ministry of Economic Affairs and Energy (BMWi) Electric Co., Ltd.; Wolfgang Dorst, ROI Management Consulting AG; Lucas Gierging, Spanflug Technologies GmbH; Dr. Hannes Leonardy, UNITY AG; Beijing, China 2020 Prof. Dr. Ulrich Loewen, Siemens AG; ZHAO Haitao, Siemens Ltd. China A joint project of: EXAMPLES FOR BUSINESS SCENARIOS IN MANUFACTURING INDUSTRY 3 Contents Introduction ....................................................... 4 Background.........................................................4 Common Understanding of “Use Cases”....................................4 Objectives ..........................................................4 Methodology....................................................... 5 Description of Business Scenarios .......................................5 Collection of Business Scenarios.........................................8 Overview of Analyzed Examples .........................................8 Examples CN ..................................................... 10 Data Services in Bearing Manufacturing ................................. 10 Haier: Platform COSMOPLAT for Mass Customization........................ 12 SANY: Maintenance Services based on Platform ........................... 14 CRRC: Global Remote Service for Electric Locomotives...................... 16 BAO Steel Roller ................................................... 16 Examples GER-CN ................................................. 21 Data Analysis on Security Situation .................................... 21 Remote Maintenance and Data Analysis of Gas Leakage Detection ............. 22 Equipment Lifecycle Management Project (Sub-project of BSG2I4.0)............ 25 Examples GER .................................................... 27 Perfection and Productivity at Siemens Plant Amberg....................... 27 Availability Guarantee for Train Services ................................ 28 Digital platform iCOM of Knorr-Bremse.................................. 30 Cloud-Based Fleet Management for Printing Machine Provider ................ 32 Construction Industries .............................................. 34 Collaboration Platform .............................................. 37 Manufacturing Platform for Turning and Milling ........................... 40 Conclusion ....................................................... 42 References ....................................................... 43 Abbreviations ..................................................... 43 4 EXAMPLES FOR BUSINESS SCENARIOS IN MANUFACTURING INDUSTRY Introduction Background Common Understanding of “Use Cases” This report is a result of the cooperation line “Use The term “use case” has a diverse range of meanings, Cases and Applications” in the context of the Sino- see [2]: German Sub-Working Group Industrie 4.0/Intelligent Manufacturing (SWG I4.0/IM). The overall objective of • A “use case” in the sense of a business scenario, in the SWG I4.0/IM is to discuss standardization aspects which, in accordance with business model logic focusing on Germany and China in order to intensify (e.g. business canvas), business relationships within and deepen the Sino-German cooperation by defining a value-added network are described. concrete issues and steps to be taken. • “Use cases” in the sense of general understand- ing as to how a technical system is viewed in the The objective of the cooperation line “Use Cases and context of its application. It is used to describe the Applications” is to analyse business strategies and interaction of a technical system with actors (such customer needs in the manufacturing industries as other technical systems or humans). This is the manifested by concrete customer projects. The findings understanding of the term “use case” in the cooper- are compiled in so called “use cases”, which are based ation line “Use Cases and Applications”. on well-known best practices, e.g. the Industrial Inter- • “Use cases” in the sense of specific projects. net Reference Architecture (IIRA), see [1]. These “use cases” facilitate a common understanding of markets, The cooperation line “Use Cases and Applications” trends, drivers, concepts and solutions and then serve initially focused on (technical) “use cases” in the sense as basis to articulate requirements for standardization of a description how a technical system is viewed in aspects. the context of its application. Therefore, three best practice examples were prepared together, see [2]. After completing these three best practice examples, it was decided to deal more closely with “use cases” in the sense of business scenarios and therefore to create a collection of business scenarios. Objectives The purpose of this document is to describe the an- alysed business scenarios. The document claims that the preparation of the individual business scenarios is generally understandable for people who are famil- iar with the fundamental value creation processes in the manufacturing industry. The document should also illustrate the variety of how digitization in the manu- facturing industry can impact the design of business models. Feedback to this elaboration is highly wel- come. EXAMPLES FOR BUSINESS SCENARIOS IN MANUFACTURING INDUSTRY 5 Methodology Like the preparation of the best practice examples A value network is a directional graph consisting of according to the usage viewpoint, we also used the In- nodes and edges. The nodes of the graph are business dustrial Internet Reference Architecture (IIRA), see [1], stakeholders and the edges of the graph are business as a basis for the preparation of business scenarios. relationships. Each node represents a business role We further detailed the business viewpoint proposed and comprises a description of the underlying business by the Industrial Internet Consortium (IIC), see [2]. Our model. Each edge represents a value proposition of a conceptual approach is fully aligned with the method- supplier to a customer. ology proposed by the working group “Digital Business Models” of Plattform Industrie 4.0 to analyse practical In order to make the change, which is to be expressed examples, see [3]. by a business scenario, clear, it is useful to compare the (intended) future value network with the current value network. Description of Business Scenarios In a next step, the individual business roles in a value The starting point for the analysis and documentation network are assigned to enterprises, because business of a business scenario is the description of a value roles are assumed by enterprises (legal entities), see network. An example of a value network is illustrated Figure 2 for illustration. This is done by highlighting in Figure 1. the business roles in colour, whereby each enterprise is represented by a specific colour. Note that an enter- Figure 1: Description of value networks (illustration) prise may assume several business roles, thus, busi- supplier system manufacturing of machine integrator company delivers integrates machine machine delivers services provider service provides usage information provides usage information provider operator app IIoT platform (physical) product value chain data & service value chain 6 EXAMPLES FOR BUSINESS SCENARIOS IN MANUFACTURING INDUSTRY ness roles coded by the same colour are implemented by a single enterprise1. Figure 2: Implementation of value network by different enterprises (illustration) supplier system manufacturing of machine integrator company delivers integrates machine machine delivers services provider service provides usage information provider app provides usage information operator IIoT platform (physical) product value chain data & service value chain The business model for each enterprise is then de- In order to distinguish business model innovations scribed by using the St. Gallen Business Model Naviga- from product or process innovations at least two tor method. This method is based on a magic triangle dimensions should be involved in a significant way. with 4 dimensions, see Figure 3: For more details we refer to [4]. • Who (customer): What are the target customers of the enterprise? • What (value proposition): What is the offering of the enterprise to the customer? • How (value chain): How does the enterprise produce the deliverable? • Value (revenue mechanism): How does the enterprise create revenues? 1 Business roles coloured in white represent different enterprises assuming exactly one business role but will not be considered in more detail in the description of the business scenario, because these business roles do not contribute
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