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Rohde & Schwarz Introduces Enhanced World Rohde & Schwarz introduces enhanced world-leading Next Gen TV (ATSC 3.0) TV transmitter solution With a global market share for ATSC 3.0 transmitters approaching 90 percent, Rohde & Schwarz demonstrates why its Next Gen TV solution for TV transmitters optimally addresses broadcasters’ need for flexibility, operational efficiency and reliability. Munich, March xx, 2020 — “Next Gen TV is bringing wide-scale terrestrial broadcasting into the IP age,” so says Manfred Reitmeier, Vice President Transmitter and Amplifier Systems at Rohde & Schwarz. “At Rohde & Schwarz, we see a critical role supporting broadcast network operators in their transition by supplying the world’s first software-based Next Gen TV system and the world’s most field-proven solution.” Reitmeier was responding to news that Rohde & Schwarz has carved out almost 90 percent share of the global ATSC 3.0 market, with more than 60 R&S ATSC 3.0 transmitters already in commercial operation in South Korea. Currently, the company is supporting multiple customers throughout North America and Korea. During the US spectrum repack auction Rohde & Schwarz provided hundreds of ATSC 3.0 ready transmitters. Next Gen TV (ATSC 3.0) offers broadcast network operators a greater degree of flexibility in their service offerings, since it is designed to evolve together with broadcasters’ future operational roadmap. This advanced technology addresses broadcasters’ needs for flexibility, being totally software-based. It enables network operators to leverage the full capabilities of the ATSC 3.0 standard and flexibly respond to future signal processing requirements. Rohde & Schwarz transmitters fully support ATSC 3.0 core features, including multiple physical layer pipes (PLP), multiple subframes and single frequency networks (SFN) capabilities for optimal spectrum utilization. Also, it supports ATSC 3.0 layered division multiplexing (LDM), helping network operators maximize coverage in different reception scenarios, including fixed and mobile reception. Rohde & Schwarz GmbH & Co. KG Muehldorfstr. 15 81671 Muenchen Germany Tel. +4989/4129-0 www.rohde-schwarz.com – 2 – With the transition to Next Gen TV, operators can extend their coverage via Single Frequency Networks. The coverage of existing high-power sites can be efficiently extended by adding lower power auxiliary sites and generate a single frequency network. These auxiliary sites need efficient ways to feed signals and an IP-based standard such as Next Gen TV meets this requirement. The R&S Relaycaster solution works in tandem with the R&S Next Gen TV transmitters in this application: it enables public internet connection to be used for input feed to the transmitters – dedicated and expensive links are not necessary anymore. This helps operators to reduce infrastructure costs, while leveraging the SFN coverage advantage. In the US, broadcasters are dynamically moving towards ATSC 3.0, while in South Korea the ATSC 3.0 roll-out took place for the Olympic Winter Games in 2018.The public service broadcaster in South Korea, Korea Broadcasting System (KBS), has operated ATSC 3.0 as a ultra-high definition (UHD) service since 2017. ”KBS and Rohde & Schwarz have worked together developing our new terrestrial UHD service based around R&S THU9 TV transmitters since 2014,” explains Dr. Sungho Jeon Ph.D., Manager, Department of Media Distribution Management at KBS. “Today most of South Korea’s ATSC 3.0 TV transmitter sites operate R&S THU9 transmitters - not only KBS, but also other broadcasters in Korea. For three years, the system has been operating and KBS is very happy.” Also Rohde & Schwarz can demonstrate how coverage extension for operators of classic ATSC stations is supported by the company‘s ATSC translator solution. This innovative solution enables using the signal from a parent transmitter to ‘translate’ to another RF channel. R&S ATSC translators simplify extension of the ATSC coverage significantly, making the need for costly TS feeding infrastructure to the LPTV transmitter station obsolete. For more product information, please click here. -Ends- Rohde & Schwarz GmbH & Co. KG Muehldorfstr. 15 81671 Muenchen Germany Tel. +4989/4129-0 www.rohde-schwarz.com – 3 – Press contacts: PR agency: Scribe PR, Bob Charlton (phone: +44 20 7084 6335; email: [email protected]) Europe (headquarters): Patrizia Muehlbauer (phone: +49 89 4129 0; email: [email protected]) North America: Maryam Larki Bavi (phone: +1 818-846-3600 x1411; email: [email protected] schwarz.com) Asia Pacific: Wen Shi Tong (phone: +65 6 307-0029; email: [email protected]) Contacts for readers: Customer Support Europe, Africa, Middle East: +49 89 4129 12345 [email protected] Customer Support North America: +1 888 TEST RSA (+1 888 837 87 72) [email protected] Customer Support Latin America: +1 410 910 79 88 [email protected] Customer Support Asia Pacific: +65 65 13 04 88 [email protected] Customer Support China: +86 800 810 8228 or +86 400 650 5896 [email protected] Rohde & Schwarz Rohde & Schwarz is a leading supplier of solutions in the fields of test and measurement, broadcast and media, aerospace | defense | security and networks and cybersecurity. The technology group's innovative communications, information and security products help industry and government customers ensure a safer and connected world. On June 30, 2019, Rohde & Schwarz had 12,100 employees. The independent group achieved a net revenue of EUR 2.14 billion in the 2018/2019 fiscal year (July to June). The company is headquartered in Munich, Germany, and has subsidiaries in more than 70 countries, with regional hubs in Asia and America. Rohde & Schwarz Broadcast & Media Rohde & Schwarz has been an innovator in broadcast and media for over 70 years. The Rohde & Schwarz product portfolio covers the entire signal processing chain for digital video and audio content – from ingest and playout to encoding and multiplexing, from contribution to satellite and IP networks to terrestrial transmission. It includes solutions for monitoring in the studio, as well as for monitoring streaming and broadcast services and entire broadcast networks. The T&M expert also offers a diverse range of instruments for testing end user equipment and infrastructure components in development, production and quality assurance. Rohde & Schwarz invests in an IP and software based future built with the blend of innovation, experience and stability that the company can offer. R&S® is a registered trademark of Rohde & Schwarz GmbH & Co. KG. All press releases, including photos for downloading, are available on the Internet at http://www.press.rohde- schwarz.com. Rohde & Schwarz GmbH & Co. KG Muehldorfstr. 15 81671 Muenchen Germany Tel. +4989/4129-0 www.rohde-schwarz.com .
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