HAW – Hamburg University of Applied Sciences Department of Information Master of Arts in Information Sciences & Management Special Field: Media and Information Economics Supervisor: Dr. Prof. Ulrich Hofmann Co-Supervisor: Dr. Prof. Hardy Gundlach Master Thesis: »Marketing Strategies for the Development of Wind Jet: Investments on Intercontinental Routes.« Author: Lorenzo Servadei Matriculation No.: 1945842 Term: 5 Email:
[email protected] Address: Kiwittsmoor 39, Hamburg 22417 Qualification: Master of Arts in Information Sciences & Management Date: 27/01/2011 Master Thesis “Marketing Strategies for the Development of Wind Jet: Investments on Intercontinental Routes” 1. PREFACE........................................................................................................................................................ 3 2. ABSTRACT .................................................................................................................................................... 4 3. INTRODUCTION.......................................................................................................................................... 5 4. LOW COST CARRIERS.............................................................................................................................. 6 4.1. SECURITY ............................................................................................................................................. 7 4.2. COST ADVANTAGES.............................................................................................................................