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Judges Roster Listed in alphabetical order by last name:

Javier Altamirano Director of Innovation Sportradar

Mark Bachman CEO FlipGive Inc.

Keith Bank CEO and Founder KB Partners

Bobby Basham Director of Player Development Chicago Cubs

Kim Blair Partnering Lead Cooper Perkins

Henrik Brandt Founder and Manager Sports Hub Denmark (IdrætsPlatformen Danmark)

Dan Bravato President SeventySix Capital Sports Advisory

2021 SFIA VIRTUAL START-UP CHALLENGE #SFIAStartUpChallenge 1

Judges Roster Listed in alphabetical order by last name:

Meridith Cass CEO Nix

Art Chou GM - North America Rapsodo

Brandon Chubb Managing Partner Captain Partners

Brian Collins Sr. Global Director - Equipment

Carsten Couchouron Founder & Director Sports Lab Copenhagen

Ryan Cruthirds Chief Global Category & Brand Development Officer Implus

Vicki Dallas Founder/Shareholder Dallas Innovation Law, A Professional Corporation

2021 SFIA VIRTUAL START-UP CHALLENGE #SFIAStartUpChallenge 2

Judges Roster Listed in alphabetical order by last name:

CJ Davis Assistant General Counsel, of Sports Business & Legal Affairs

Jolyn de Boer Founder Racquet Sports Alliance

Kate Delhagen Founder & President Oregon Sports Angels

Michael Dill Partner Holland & Hart LLP

Charley Dumphy Director of Sales Select Sport America

Scott Eichner Sr Director Athletic Compliance | COO University of Tennessee | Armony Sports

Derek Ernst Chief Commercial Officer Augusta Brands

2021 SFIA VIRTUAL START-UP CHALLENGE #SFIAStartUpChallenge 3

Judges Roster Listed in alphabetical order by last name:

William Flickinger CEO Solestretch, LLC

Mark Flynn President

Heather Fraser Founder and CEO Synthera Health

Sean Gagnon CEO The Abs Company

Skip Gilbert CEO US Youth Soccer Association

Charlie Greenwood CEO/ Co-Founder Sports Loft

Lorin Hamlin Head of Open Innovation

2021 SFIA VIRTUAL START-UP CHALLENGE #SFIAStartUpChallenge 4

Judges Roster Listed in alphabetical order by last name:

CJ Handron Co-Founder and CEO Diamond Kinetics, Inc.

Timothy Hatten Department Chair and Professor Rock Valley College

Darren Hay Vice President, Business Development (Global Health) Hypertec

Randall Henry Partner Henry-Griffitts, RH Investors, aboutGOLF, CUT , Overload Golf

Joshua Hensley CEO RAD Innovation

Arno Hermans Founder Sport eXperience

Timothy Hoerr CEO Serra Ventures LLC

2021 SFIA VIRTUAL START-UP CHALLENGE #SFIAStartUpChallenge 5

Judges Roster Listed in alphabetical order by last name:

Mary Horwath Owner Mary Horwath Marketing & Branding

Taylor Host CEO Miro AI

Michael Hoyer Principal AMG Heuer Group

Amy Huchthausen Commissioner America East Conference

Jim Kelley President, Sports The NPD Group

Al Kidd President & CEO Sports Events & Tourism Association (Sports ETA)

Jeff Kunowski Associate Director, Innovation Programs Global Sport Institute @Arizona State University

2021 SFIA VIRTUAL START-UP CHALLENGE #SFIAStartUpChallenge 6

Judges Roster Listed in alphabetical order by last name:

Alex Lewis VP Sales, Brand Protection SURYS

Sam Li Founder and Managing Partner Calvert Drive Ventures

Marjorie Lopez Vice President Rx3 Growth Partners

Jason McConnell Director of Product, Innovation and Monetization SportsEngine

Scott McDonald CEO Body-Solid Inc.

Marilou McFarlane CEO/Founder Women in Sports Tech, Inc.

Rachelle Manning Sporting Goods Channel Manager SanMar

2021 SFIA VIRTUAL START-UP CHALLENGE #SFIAStartUpChallenge 7

Judges Roster Listed in alphabetical order by last name:

Herb Markwort President & CEO Markwort Sporting Goods Company

Noel Mavura Founder Global Investors Hub

David Meltzer Founder David Meltzer Enterprises

Angela Meyer Vice President Exponent

Alison Minter Managing Partner North Castle Partners

Pete Moore Managing Partner Integrity Square

Neil Morton CEO ATA International

2021 SFIA VIRTUAL START-UP CHALLENGE #SFIAStartUpChallenge 8

Judges Roster Listed in alphabetical order by last name:

Ross Moses Director of Analytics and Research U.S. Soccer

Brendan Moylan COO & Co Founder Sports Endeavors Inc.

Ric Munoz Vice President of Business Development JR286

Lisa Neirotti Professor The George Washington University

Jill Nickels Principal Gensler

Ajay Nwosu CEO Teqball USA

Roman Oben Vice President - Football Operations NFL

2021 SFIA VIRTUAL START-UP CHALLENGE #SFIAStartUpChallenge 9

Judges Roster Listed in alphabetical order by last name:

Federico Olivares Founder and VP of Innovation 2nd Skull

Aaron Parker Partner FINNEGAN LLP

Dev Pathik Founder SF Companies

Katrina Perito Trade Advisor, Sports Business France

Bill Powell Partner, Managing Director Stadia Ventures

Rob Quinn CEO SymGym

Ravi Rajcoomar Chairman Consortium

2021 SFIA VIRTUAL START-UP CHALLENGE #SFIAStartUpChallenge 10

Judges Roster Listed in alphabetical order by last name:

Jasmine Robinson Principal Causeway Media Partners

Michael Rojas President, Co-CEO Iron Grip Barbell Company

Jason Sacks Executive Vice President, Business Development & Philanthropy Positive Coaching Alliance

Jochen Schaefer Legal Counsel of the World Federation of the Sporting Goods Industry and of the Federation of the European Sporting Goods Industry/ Attorney-at-Law Law Office Dr. Schaefer

Robb Schikner President/CEO UST Mamiya

Michael Schroeder VP, Sales and Marketing-Retail and Global Lifestyle Brands

Neil Schwartz President SBRnet, Ibc

2021 SFIA VIRTUAL START-UP CHALLENGE #SFIAStartUpChallenge 11

Judges Roster Listed in alphabetical order by last name:

Aaron Segal Consultant Consultant

Michael Shapiro Director - Innovation & Venture Investing Major League

Savi Sharma Founder Mantra Strategists and Advisors

Travis Shives VP, Advertising & Channel Partnerships SportsEngine

Bryan Smeltzer President LiquidMind Inc

Bruce Smith CEO & Founder Hydrow, Inc.

Laura St George Managing Manager at Gared Holdings, EVP of GARED GARED

2021 SFIA VIRTUAL START-UP CHALLENGE #SFIAStartUpChallenge 12

Judges Roster Listed in alphabetical order by last name:

George Stepancich CEO Invisionate

Melanie Strong Managing Partner Next Ventures Sports and Wellness VC

Matthew Tingler Managing Director Baird

Luca Tomat Head of Global Sales SpA

Jay Turkbas SVP Product Innovation United Sports Brands

Michael Vaughan-Cherubin Director, National Program Expansion U.S. Soccer Foundation

Steve Vogelsang Vice President, Sales & Marketing--Team Sports Litania Sports Group

2021 SFIA VIRTUAL START-UP CHALLENGE #SFIAStartUpChallenge 13

Judges Roster Listed in alphabetical order by last name:

Jason Volk Director of Brand Partnerships Sezzle

Matthew Wagman Attorney Miles & Stockbridge PC

Tom Waller Chief Science Officer lululemon

Paul Webb President Century Martial Arts

Steven Webster CEO asensei

Thomas Wilhelm Director - Corporate Strategy, Programming & Acquisitions Channel

Alex Zurita Head of Sport Tech Hub Sport Tech Hub / Sport

2021 SFIA VIRTUAL START-UP CHALLENGE #SFIAStartUpChallenge 14

Judges Roster Listed in alphabetical order by last name:

Brian Zwerner Founder Beyond The Game Network

2021 SFIA VIRTUAL START-UP CHALLENGE #SFIAStartUpChallenge 15