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The Next Five Years of Changes Will Be More Intense Than the Last Five

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The Next Five Years of Changes Will Be More Intense Than the Last Five Symposium Monozukuri (manufacturing) for kotozukuri (value creation), Daikin Industries, and TIC in how people live their lives. but our strengths lie in mechanisms particular, must put forward what E: That’s right. It’s like, start with it’s going to do. You must clearly urban design. Then, in the end, Carving out Daikin’s Future state your raisons d’être. Now you drill down to air conditioners. sell air conditioners. But, what are A: Consider the positioning of air Minoru Etoh you really selling? What value will conditioners in relation to the Professor at the Open and with AI and IoT you offer? For instance, Silicon whole frame. Otherwise, you end Transdisciplinary Research Initiatives (OTRI), Osaka University Valley’s discipline and code of up with something like a The angle of change will rapidly get steeper and steeper. Changes in AI After working at Panasonic (formerly conduct is, “The world is made of suboptimal approach, right? Matsushita Electric Industrial), the are particularly intense. What exactly is the essence of IoT? What are the software.” They share a common E: If Daikin gets stuck on the Advanced Telecommunications Research goals of TIC? The debate heats up around Professor Etoh. awareness of viewing things from idea, “But we’re an air con Institute International (ATR), and NTT DOCOMO’s Silicon Valley Office, Etoh a software-centric perspective. manufacturer,” then the company became a Senior Vice President at NTT This means they aim to create “a won’t grow, will it? DOCOMO, in charge of NTT DOCOMO system of systems,” that is, rather T: The only thing is though, Ventures and new business. He resigned as Senior Vice President in June 2017, and than solitary systems, they Daikin thinks that, when it comes has been in current position since July attempt to link them together to down to it at the very end, it’s 2017. make a bigger, more complex really about hardware. system. Otherwise, they believe, E: And that’s fine. there is no potential for future T: Daikin is a manufacturer that business growth. provides devices that directly S: It’s because we view software affect the end users and it can be in such a position that we could attentive in areas where IT reverse the concept of manufacturers can’t access. So, monozukuri, right? with manufacturing as its starting Photograph taken in E: You just mentioned design as point, Daikin should venture into Yoshihisa Toshima the Entrance Hall coming first. Are you referring to the world of IT. Deputy General Manager following the Technology and Innovation Center Symposium. Toshima design as in how a product looks? E: But, there are two demands After studying systems control engineering, says, “I don’t think S: No, I’m talking about user here. While it’s true that Daikin’s Toshima joined Daikin Industries in April humans will become experience, or UX. current strengths are important, 2007. He worked in product development, substitute robots.” before becoming engaged in the area of Etoh says, “I’m T: Previously, design was so too is leading into air cons air-conditioning IoT and AI in 2015. In looking forward to basically carried out by designing from setting urban design . 2017, he was appointed as Deputy General seeing what unusual the machinery for refrigerant Manager in charge of IoT and AI. In places humans T: For sure. It has to be addition to accelerating IoT and AI topics, appear.” control and required parts, and monozukuri (manufacturing) for Toshima is currently active in a wide range then designing the casing. But my kotozukuri (value creation), right? of areas, including the global promotion of Azuma: I heard that when the launched products, with Chinese society, and as we plunge into an view of design is, rather than E: But our strengths are in technology strategies and kotozukuri (value professor asked how many laps and Korean manufacturers also era of diversification, I want make working out how to design the air mechanisms. creation) and the acquisition/training of information system personnel. Daikin is behind in AI, many of newly entering the market, armed air conditioners more solutions- conditioner, look at how to design The next five years of Daikin engineers responded that with low prices. A sense of crisis based. The Internet of Things the air conditioning, the air and changes will be more it is three laps. has developed among TIC (IoT) and artificial intelligence the actual lifestyle of the user. intense than the last five Shimozu: That’s right, many of engineers that Daikin cannot (AI) have a particularly close S: Yes, that’s it. them were quick to respond that survive just by selling machines. connection with how to get this E: Take for example autonomous T: Currently, we have no idea Daikin is lagging three laps. S: When one thinks of air done. cars. Car manufacturers discuss where an air conditioner goes Toshima: That’d be because conditioner development, there is S: As things currently stand here, how automated driving ought to once it has been sold. Where does Daikin has developed as a top- a strong sense of machinery at any failings have ultimately been be. But they should be starting it go after it leaves our notch manufacturer of machinery, our company, and this atmosphere shifted onto software. If there was with the question of how traffic warehouse? My aim is to use IoT Naotake Shimozu right? Our technology is all about makes it difficult to understand even a slight fault with the ought to be in a particular city. to connect with customers so as Senior Engineer multi-split type air conditioners the values that can be offered by hardware, it would always be What should the city be like? to directly provide values. That’s Technology and Innovation Center for commercial buildings. The software development. managed somehow using Start with urban design, then because it’s only once we can see After working in the Electronics DESICA and Urusara are both software. But now I reckon the think about how self-driving where and how the air con is Engineering Laboratory and Electronic TIC must put forward Systems Business, Shimozu was appointed super innovative products, and game is changing. The approach buses should be; how self-driving actually being used that we’ll be what it is going to do manager in charge of prototype Daikin has been an industry is becoming more like there is taxis ought to be. That’s what I able to produce diverse solutions development at the Solutions Product leader ahead of other companies T: As we transition from an era of design, then there’s software and reckon design means. for each customer. Thus, when Development Center. He is engaged in developing a wide range of software in a sense of performance. simply making heating and then comes hardware. T: So, in other words, think about implementing diversification, products, including CAD systems and Meanwhile, competitors have also cooling more efficient to a digital Etoh: This is precisely why air conditioners by considering software is easier to apply, and I air-conditioning controllers. 8 Challenge 2018 Vol. 03 9.
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