2018 MEDIA ADVERTISING The Longest-Running Regional Home and Garden Magazine in the Nation

San Diego Home/Garden Lifestyles is the region’s prime source for all things related to home architecture, interior design, décor, gardening and home entertaining. We are the place readers come to expand their horizons and give form to their lifestyle dreams.

We invite our readers into the finest homes with the most innovative architecture, exquisite interiors and magnificent gardens throughout ’s historic and emerging neighborhoods.

Every month, our award-winning publication reaches a growing monthly readership of 189,560 of the most affluent and discerning readers in the region. When it comes time to create their optimum living spaces, our targeted readers take their cue from the pages of San Diego Home/Garden Lifestyles.

MARCH 2017 MAY 2017 AUGUST 2017 LOCAL EDITORIAL By Local Editors

Since 1979, San Diego Home/Garden Lifestyles has chronicled the evolution of design in San Diego. San Diego Home/Garden Lifestyles is produced by the same company that brings you KUSI-TV, the most popular local news source in San Diego television broadcasting. You can expect the same quality information and solid credibility from both media outlets.

WENDY GENERES EVA DITLER MARLEY MCCAUGHEY MARY JAMES Editor Managing Editor Associate Editor Garden Writer REACH THE MOST POWERFUL AND INFLUENTIAL BUYING GROUP IN SAN DIEGO San Diego Home/Garden Lifestyles reaches the most highly concentrated market of affluent homeowners and distinguished design professionals in San Diego.

READER DEMOGRAPHICS Average time spent reading: 61 minutes (national average is 14 minutes) 96% of our readers consider an advertisement in San Diego Home/Garden Lifestyles a reliable source when purchasing home–related products and services 52% of our readers are between the ages of 25 and 54 64% of our readers frequently purchase products or services from ads seen in San Diego Home/Garden Lifestyles

economic profile age 25-34 8% 93% of our readers own their own home 35-44 20% 45-54 24% Our readers have a combined annual household income of $280,663 55-64 26% 65+ 19% 43% of our readers own a home valued at more than $1million gender Female 75% buying power Male 25% Plan to spend money within the next 12 months on: Furniture/Home Furnishings 84% marital status Married 66% Lawn & Garden 66% Single 34% Major Home Appliance 35% Women’s Apparel 83% Men’s Apparel 58% education Vacations/Travel 75% College Graduates 51% New Automobile 18% Post-Graduate Degrees 26%

189,560 $280,663 $826,345 315,324 MONTHLY READERSHIP AVERAGE HOUSEHOLD INCOME AVERAGE PRIMARY HOME VALUE ESTIMATED “CUME” TOTAL The Media Audit Ciculation Verification Council Ciculation Verification Council READERSHIP April 1, 2015 – June 30, 2016 July 2016 - June 2017 July 2016 - June 2017 The Media Audit April 1, 2015 – June 30, 2016 CIRCULATION & DISTRIBUTION

PAID SUBSCRIBERS PAID NEWSSTANDS Magazines are mailed to over 8,790 engaged readers every We are on sale at over 325 locations around San Diego month. County, Orange County and the Inland Empire.

SPONSORED TRADE SUBSCRIPTIONS WAITING ROOMS Every member of the San Diego chapter of the American More than 9,000 copies of the magazine find captive readers Society of Interior Designers and National Kitchen & Bath in waiting rooms throughout San Diego County. Distribution Association receives the magazine through sponsorship by a includes medical, financial and legal offices, as well as third party. salons, spas and car dealerships. BYBY THE THE NUMBERS NUMBERS

Waiting Room (9,021) Sponsored Trade Organizations (496)

Client Distribution (1,086) Total Distribution

Paid Newsstand (2,558)

Paid Subscribers (8,790)

Our paid + controlled audited circulation guarantees our advertisers a AUDITED PUBLICATION targeted audience of affluent, educated and influential readers AUDITED PUBLICATION San Diego Home/Garden Lifestyles magazine voluntarily subjects its PAID CIRCUL ATION Our paid + controlled audited circulation guarantees our advertisers a circulaSantion fi gDiegoures to i nHome/Gardendependent verificatio nLifestyles by the world’ smagazine premier voluntarily subjects its auditing organization: the Circulation Verification Council (C.V.C.). targeted audienceSa nof D ieaffluent,go Home/G educatedarden Lifesty leands ma ginfluentialazine delivers treadershe most sought-after circulation figures to independent verification by the world’s premier Audit period 7/1/14–6/30/15 magazine audience: active, engaged readers who month after month pay for auditing organization: the Circulation Verification Council (C.V.C.). a subscription or single copy at the newsstand. Smart marketers know that PAID CIRCULATIONa publication that reaches vested consumers provides a great opportunity to CITAuditY RE periodGION A7/1/15–6/30/16L MAGA ZINE maximize return on their advertising investment. ASSOCIATION MEMBER

San Diego Home/Garden Lifestyles magazine delivers the most sought- MembCITYership in C .REGIONALR.M.A. is achieved only byMAGAZINE those magazines who ASSOCIATION after magazine audience: active, engaged readers who month after month adherMEMBERe to rigorous publishing and circulation standards. pay for a subscription or single copy at the newsstand. Smart marketers know that a publication that reaches vested consumers provides a great Membership in C.R.M.A. is achieved only by those magazines who adhere opportunity to maximize return on their advertising investment. to rigorous publishing standards, and have a paid circulation. San Diegans are passionate about great design. San Diego Home/Garden Lifestyles — the longest-running regional shelter magazine — uses stunning photography to virtually take readers into the indoor and outdoor living spaces of local residences that showcase the best in architecture, interior design and landscaping. Lifestyle topics include food, drinks, arts and entertainment.

MONTHLY EDITORIAL DEPARTMENTS

HOT FINDS BEFORE & AFTER The furnishings, fixtures, How projects transform a finishes, home décor, even specific space in a home fashion and beauty that is au courant GARDEN GUIDE Simple how-to projects you MEET THE… can do no matter where you Getting to know the hottest live people in San Diego’s design industry—from shop A GARDENER’S owners and artists to chefs NOTEBOOK and fashionistas Inspiring landscapes throughout San Diego AROUND TOWN County Taking an insider’s look at the best places to shop, eat DISH and be inspired Scoops on the local cuisine scene TRICKS OF THE TRADE Designers give us their RECIPE tips to help you create a A local chef reveals the stylish space. ingredients and instructions for a signature dish TRENDS TO TRY The pros share how to ON THE SCENE incorporate the latest home San Diego’s best nonprofit design trends—from paint events to prints—in your home. ON THE SCENE PHOTOGRAPHY BY CAROL SONSTEIN Mainly Mozart Concert The Mainly Mozart Festival held a Spotlight Chamber Music concert at The Scripps Research Institute in . The evening began with a wine reception, followed by PET PATROL the performance of a piece commissioned by and premiered at Carnegie Hall. Mainly Mozart was chartered in 1988 with the HOME FEATURES mission to enrich the lives of music lovers by connecting them to the genius of Information for the animal Mozart. The organization presents multiple community and school programs. Peeks inside some of the Kevin Hewitt, John McConnell and Ian Turner Osborn and Dea Hurston enthusiast most stylish homes in San

Diego County David Reed and Carolyn Standler-Reed Carlos, Olivia and Isabella Saucedo Maria Contreras and Mayte Rendan PHOTOGRAPHY BY VITO DI STEFANO LOOK BACK Air & Space Museum Celebration San Diego Air & Space Museum cele- brated the 45th anniversary of Apollo 16 at the museum in . Apollo The story behind some of 16 Lunar Module Pilot Charlie Duke and astronauts and mission control directors for other NASA missions shared their experiences with guests. Proceeds from MY FAVORITE SPACE the evening benefit the museum’s youth education programs.

San Diego’s historical places Dorothy and Charlie Duke Tyson McDowell, Erika Baron, Libby Campbell and Matt DeCelles Stylish San Diegans show and events us their favorite spaces

Haley and Dave Messner Willis Allen and Michelle Lucas Allen and Wanda Isbell

106 SAN DIEGO HOME/GARDEN LIFESTYLES • AUGUST 2017 HOMES OF THE YEAR 2017 WINNER

SPECIAL ISSUES COMPETITIVE AWARDS

OF HOMES THE YEAR

SPRING & FALL INTERIOR DESIGN REPORTS - APRIL & OCTOBER OF BATHS OF YEAR GARDENS THE YEAR THE

39th Annual Homes of the Year - February issue

19th Annual Baths of the Year - March issue

27th Annual Kitchens of the Year - June issue

24th Annual Gardens of the Year - September issue

For entry deadlines visit: STARS OF SAN DIEGO - JANUARY sandiegohomegarden.com/Contests 2018 EDITORIAL CALENDAR Monthly editorial includes home, garden and entertaining features, hot design products, kitchen and bath projects, before and after makeovers, garden ideas and planning guides, recipes.

JANUARY FEBRUARY 10th Annual 39th Annual Passive Perfection in ramona Stars of San Diego Homes of the Year • Four Fabulous Kitchens • Valentine’s Day Gifts for your • Creative Organizing Solutions Pooch • Room Dividers • SPACE RESERVATION 11/20 • AD DUE 11/27 • SPACE RESERVATION 12/18 Mission Hills’ Restored 1924 Splendor Forms Amid Flora in Point Loma • ON NEWSSTANDS 12/28 • AD DUE 12/22

JANUARY 2017 • BONUS DISTRIBUTION: Preview • ON NEWSSTANDS 1/25 Party • BONUS DISTRIBUTION: American Heart Association’s Annual Go Red for Women Luncheon, Preview Party

APRIL MARCH Spring Interior Design 19th Annual Issue Baths of the Year • Designer Nathan Turner’s • Using dark paint Mexican Fiesta • Around Town in University • How to Use this Year’s Trends in Heights/NorthPark with your Home Phyllis Van Doren • Around Town with Theresa Renfro • Design Destination Santa Cruz in Point Loma • One Door Three Ways • SPACE RESERVATION 1/15 • AD DUE 1/19 SPECIAL ADVERTISING SECTIONS: • ON NEWSSTANDS 2/22 Best of San Diego Design • BONUS DISTRIBUTION: Preview • SPACE RESERVATION 2/19 Party • AD DUE 2/23 • ON NEWSSTANDS 3/29 • BONUS DISTRIBUTION: La Jolla Historical Society’s Concours d’Elegance, St. Madeleine Sophie Center’s Morning Glory Brunch, San Diego Horticultural Society’s MAY Spring Garden Tour, Preview Party Indoor/Outdoor Room Style • Critter proofing your garden • Savvy Interiors Making Dream JUNE Bedrooms Come True 27th Annual • Around Town the Hidden Gems Kitchens of the Year of Balboa Park • Around Town Summer Concerts SPECIAL ADVERTISING SECTIONS: • Drip Irrigation Systems Nursery & Garden Marketplace • Outdoor Entertaining Who’s Who in San Diego Landscape Architecture • SPACE RESERVATION 4/23 • AD DUE 4/27 • SPACE RESERVATION 3/19 • ON NEWSSTANDS 5/31 • AD DUE 3/23 • BONUS DISTRIBUTION: South Park’s • ON NEWSSTANDS 4/26 Annual Old House Festival & Tour, San • BONUS DISTRIBUTION: La Jolla Diego History Center’s Annual Fashion Historical Society’s Secret Garden VIP Show & Luncheon, Preview Party Brunch & Tour, Preview Party 2018 EDITORIAL CALENDAR

JULY AUGUST The Summer Issue! Annual Remodeling Issue • A sophisticated Picnic with • How to Renovate your Garden Sylvie Coulange • A Bayfront Home in Coronado SPECIAL ADVERTISING SECTION: • Designing your Vacation Home Who’s Who in San Diego Custom • Travel: Glamping Homes

• SPACE RESERVATION 5/21 • SPACE RESERVATION 6/18 • AD DUE 5/25 • AD DUE 6/22 • ON NEWSSTANDS 6/28 • ON NEWSSTANDS 6/26 • BONUS DISTRIBUTION: Preview Party • BONUS DISTRIBUTION: St. Madeleine Sophie’s Center’s Haute with Heart Fashion Show & Luncheon, San Diego Botanic Garden’s Gala in the Gardens, Preview Party

SEPTEMBER OCTOBER 24th Annual Fall Interior Design Issue Gardens of the Year • Caring for your Potted Succulents • Outdoor Living • Designing with Palms SPECIAL ADVERTISING SECTIONS: Best of San Diego Design SPECIAL ADVERTISING SECTION: Nursery & Garden Marketplace • SPACE RESERVATION 8/20 • AD DUE 8/24 • SPACE RESERVATION 7/23 • ON NEWSSTANDS 9/27 • AD DUE 7/27 • BONUS DISTRIBUTION: ASID Home • ON NEWSSTANDS 8/30 Tour, Green Builders Tour, • BONUS DISTRIBUTION: A New Preview Party PATH’s Strut for Sobriety Fashion Show & Luncheon, Preview Party

NOVEMBER DECEMBER Kitchens Special Holiday Issue • NKBA Awards • Gift Guide • Holiday Entertaining with Natalie • SPACE RESERVATION 9/17 Gill • AD DUE 9/21 • ON NEWSSTANDS 10/25 SPECIAL ADVERTISING SECTIONS: • BONUS DISTRIBUTION: San Diego Faces of San Diego Bay Wine & Food Festival, La Mesa • SPACE RESERVATION 10/22 Historical Society Home Tour, • AD DUE 10/26 Preview Party • ON NEWSSTANDS 11/29 • BONUS DISTRIBUTION: Songs of the Season, Seasons Greetings on KUSI, ASID & NKBA Holiday Party, Preview Party ABOUT SANDIEGOHOMEGARDEN.COM SANDIEGOHOMEGARDEN.COM is the premier lifestyles website for San Diegans. Sandiegohomegarden.com appeals to everyone from the most revered design professionals to new homeowners, design-obsessed bloggers and our brand-loyal readers trying to figure out what kind of sofa they need to complete their homes. Sandiegohomegarden.com reaches an audience that is involved, affluent and influential.

SANDIEGOHOMEGARDEN.COM PROVIDES: Increased exposure: More than 17,000 pages are viewed each month. Extended branding: Reinforce the power of your print message and increase overall awareness. Direct response: Invite potential customers to click to your website 24 hours a day, seven days a week.

ONLINE PROMOTIONS • DIGITAL EDITION • WEB ADVERTISING E-BLASTS • SOCIAL MEDIA • E-CLUB • E-NEWSLETTERS

KEY CONTENT AREAS: ONLINE CAMPAIGN • Home & Garden Features • Recipes Your brand will be directly adjacent to • Homes of the Year • Coverage of charity events highly sought-after content with a run-of-site • Baths of the Year • Events campaign that lasts for a 30-day period. • Kitchens of the Year • Gardens of the Year

VISITORS SOCIAL MEDIA Gender Age Household Income Facebook: 3,755 Likes Female 75% 18 - 34 11% $150,000+ 82% Instagram: 1,334 Followers Male 25% 35-54 44% $200,000+ 53% Twitter: 1,006 Followers Pinterest: 1,487 Followers 55+ 46% $250,000+ 36%

PRIMARY REASONS FOR VISITING SANDIEGOHOMEGARDEN.COM: • Stories from print issue of magazine • Videos • Calendar of events • Link to digital edition • Blogs • Subscription services SDH /GL’s DEDICATED

E- BLAST Your stand-alone, dedicated advertisement will be delivered to our ever-expanding community of more than 31,000 opt-in subscribers. Deliver your message or special offer directly to the inboxes of San Diego Home/ Garden Lifestyle readers and KUSI–TV viewers.

You own the entire message space to promote your company, product or event. Dedicated e-blasts can be sent out either on Monday, Wednesday or Friday and include copy, 3 to 4 graphics, hyperlinks and video capabilities. One dedicated e-blast per day, so reserve your date today!

RATE: $1,500 per send Calender of Event Listings

San Diego Home/Garden Lifestyles is offering a new way to attract potential readers to your event in an AD RATES elegant full page monthly timeline calendar. $500 per month That includes: Includes online Calendar Listings for one month • A four-color Hight Resolution supplied image. $400- For NonProfit Organization • 80-words of descriptive copy of the event. • Exposure to over 188,000 monthly affluent readers! $100 online listing only • Social media posts promoting your event.

You will also receive an online bonus: • Premium listing of your timeline calendar presence on SanDiegoHomeGarden.com for the entire month APRIL calendar: notable events April ART GALLERY OPENING: 3RD ANNUAL LATIN AMERICAN San Diego Food Bank’s 2017 Gala — Miramar Warehouse— ARTS FESTIVAL — Arts District - Liberty Station, San Diego 1 Saturday, April 29, 2017, at 6:00 p.m.– Midnight Saturday April 1, 2017 at 11:00 a.m.-6:00 p.m. 32 The Food Bank’s 2017 Sunday April 2, 2017 at 11:00 a.m.-6:00 p.m. 3 Annual Gala: Cheers To 40 Years, taking place at its Latin American Art Festival is recognized as one of the premier art shows in 4 . This free international event presents original artwork of over 100 90,000 sq. ft. warehouse, artists from Mexico, Central and South America. A family-oriented festival 5 will feature 25 local chefs that features a children’s creative area, is set in a park-like setting. LAAF 6 who will each prepare features some of the best Chefs of Latin a multi-course dinner 7 cuisine. Festival goers can savor craft 8 with drink parings for Mexican beer and some of the best 8 their table of 10 guests. The gala celebrates the Food Bank’s 40th anniversary and will include wine from Valle de Guadalupe, BC., 9 while being entertained by a variety of a cocktail reception, silent and live auctions, live musical guests plus the music and performance entertainment. 10 ever-popular cocktail lounge in its walk-in refrigeration unit. Proceeds latinamericanartfestival.com 11 benefit programs including Food 4 Kids Backpack Program. Tickets: SanDiegoFoodBank.org/Gala 12 La Jolla Concours D’Elegance — La Jolla— Friday April 7, 13 Volunteers of America Southwest’s Anniversary Celebration— Saturday April 8, and Sunday April 9, 2017 14 14 Coronado Community Center— Thursday April 20, 2017 Celebrating its 13th year the weekend of Friday, April 7th through at 5:30 p.m.– 8:30 p.m. 15 Sunday, April 9th, 2017, the La Jolla Concours d ’Elegance will be Join Volunteers of America Southwest in celebrating our 121st anniversary returning to the stunning shores of La Jolla. Earning the reputation as 16 of transforming lives from vulnerable to vibrant! We will be honoring one of the finest internationally renowned classic automobile showcases 1817 Mr. Jim Mulvaney and Ausgar Technologies for their support in making in the United States, the La Jolla Concours continues to attract a difference in our community. Enjoy a gourmet dinner, hosted wine bar, 18 discerning car enthusiasts from around the globe. La Jolla Concours d entertainment, live auction, and awards ‘Elegance is an incredible 19 ceremony at the lovely Coronado Community weekend of prestigious 20 Center. Proceeds will benefit individuals and automotive events; it is families in the areas of education, behavioral also an opportunity to 21 health, housing, and veterans services. experience the chic allure of La Jolla’s Avenues. 22 Visit voasw.org/celebration for tickets. lajollaconcours.com 23 [email protected] , (619) 228-2046 for more information. 24 Mission Federal ArtWalk, Saturday, April 29, 2017 and 25 Sunday, April 30, 2017 at 11:00 a.m.-6:00 p.m., Little Italy 26 Ching-Ming Cheng, Sunday, April 9, 2017 at 3:00 p.m. Little Italy becomes a massive outdoor California Center for the Arts, Escondido 27 gallery at the 33rd annual Mission Federal ArtWalk festival. Meet more than 28 A classically trained, award-winning piano virtuoso, CSUSM music 350 fine artists and purchase paintings, professor Ching-Ming Cheng has an enthusiastic heart for sharing 29 sculpture, fine jewelry and more directly her profession with others. Dr. Cheng has been featured in solo from the artists. Join in interactive art 30 and collaborative performances around the world. Don’t miss this activities for families, including painting inspirational celebration of on murals with two famed street artists. Don’t miss this inspirational Enjoy live music and dance performances; celebration of the classical Taste delicious and varied street food or piano! the classical piano! dine at Little Italy’s acclaimed eateries. www.artcenter.org Take the MTS Trolley or check the SHANNON’S TREES BY IRIS SCOTT IRIS BY TREES SHANNON’S (760) 839-4138 website for a Lyft discounts. Visit: artcenter.org/ Visit: missionfederalartwalk.org for more information. event/ching-ming-cheng for more information WANT TO ADVERTISE YOUR EVENT? Contact Liz Crocker, Community Development Director San Diego Home/Garden Lifestyles p. 858-634-4406 | e. [email protected]