2018 MEDIA ADVERTISING The Longest-Running Regional Home and Garden Magazine in the Nation San Diego Home/Garden Lifestyles is the region’s prime source for all things related to home architecture, interior design, décor, gardening and home entertaining. We are the place readers come to expand their horizons and give form to their lifestyle dreams. We invite our readers into the finest homes with the most innovative architecture, exquisite interiors and magnificent gardens throughout San Diego’s historic and emerging neighborhoods. Every month, our award-winning publication reaches a growing monthly readership of 189,560 of the most affluent and discerning readers in the region. When it comes time to create their optimum living spaces, our targeted readers take their cue from the pages of San Diego Home/Garden Lifestyles. MARCH 2017 MAY 2017 AUGUST 2017 LOCAL EDITORIAL By Local Editors Since 1979, San Diego Home/Garden Lifestyles has chronicled the evolution of design in San Diego. San Diego Home/Garden Lifestyles is produced by the same company that brings you KUSI-TV, the most popular local news source in San Diego television broadcasting. You can expect the same quality information and solid credibility from both media outlets. WENDY GENERES EVA DITLER MARLEY MCCAUGHEY MARY JAMES Editor Managing Editor Associate Editor Garden Writer REACH THE MOST POWERFUL AND INFLUENTIAL BUYING GROUP IN SAN DIEGO San Diego Home/Garden Lifestyles reaches the most highly concentrated market of affluent homeowners and distinguished design professionals in San Diego. READER DEMOGRAPHICS Average time spent reading: 61 minutes (national average is 14 minutes) 96% of our readers consider an advertisement in San Diego Home/Garden Lifestyles a reliable source when purchasing home–related products and services 52% of our readers are between the ages of 25 and 54 64% of our readers frequently purchase products or services from ads seen in San Diego Home/Garden Lifestyles economic profile age 25-34 8% 93% of our readers own their own home 35-44 20% 45-54 24% Our readers have a combined annual household income of $280,663 55-64 26% 65+ 19% 43% of our readers own a home valued at more than $1million gender Female 75% buying power Male 25% Plan to spend money within the next 12 months on: Furniture/Home Furnishings 84% marital status Married 66% Lawn & Garden 66% Single 34% Major Home Appliance 35% Women’s Apparel 83% Men’s Apparel 58% education Vacations/Travel 75% College Graduates 51% New Automobile 18% Post-Graduate Degrees 26% 189,560 $280,663 $826,345 315,324 MONTHLY READERSHIP AVERAGE HOUSEHOLD INCOME AVERAGE PRIMARY HOME VALUE ESTIMATED “CUME” TOTAL The Media Audit Ciculation Verification Council Ciculation Verification Council READERSHIP April 1, 2015 – June 30, 2016 July 2016 - June 2017 July 2016 - June 2017 The Media Audit April 1, 2015 – June 30, 2016 CIRCULATION & DISTRIBUTION PAID SUBSCRIBERS PAID NEWSSTANDS Magazines are mailed to over 8,790 engaged readers every We are on sale at over 325 locations around San Diego month. County, Orange County and the Inland Empire. SPONSORED TRADE SUBSCRIPTIONS WAITING ROOMS Every member of the San Diego chapter of the American More than 9,000 copies of the magazine find captive readers Society of Interior Designers and National Kitchen & Bath in waiting rooms throughout San Diego County. Distribution Association receives the magazine through sponsorship by a includes medical, financial and legal offices, as well as third party. salons, spas and car dealerships. BYBY THE THE NUMBERS NUMBERS 41% Waiting Room (9,021) 2% Sponsored Trade Organizations (496) 5% Client Distribution (1,086) 21,951 Total Distribution 12% Paid Newsstand (2,558) 40% Paid Subscribers (8,790) Our paid + controlled audited circulation guarantees our advertisers a AUDITED PUBLICATION targeted audience of affluent, educated and influential readers AUDITED PUBLICATION San Diego Home/Garden Lifestyles magazine voluntarily subjects its PAID CIRCUL ATION Our paid + controlled audited circulation guarantees our advertisers a circulaSantion fi gDiegoures to i nHome/Gardendependent verificatio nLifestyles by the world’ smagazine premier voluntarily subjects its auditing organization: the Circulation Verification Council (C.V.C.). targeted audienceSa nof D ieaffluent,go Home/G educatedarden Lifesty leands ma ginfluentialazine delivers treadershe most sought-after circulation figures to independent verification by the world’s premier Audit period 7/1/14–6/30/15 magazine audience: active, engaged readers who month after month pay for auditing organization: the Circulation Verification Council (C.V.C.). a subscription or single copy at the newsstand. Smart marketers know that PAID CIRCULATIONa publication that reaches vested consumers provides a great opportunity to CITAuditY RE periodGION A7/1/15–6/30/16L MAGA ZINE maximize return on their advertising investment. ASSOCIATION MEMBER San Diego Home/Garden Lifestyles magazine delivers the most sought- MembCITYership in C .REGIONALR.M.A. is achieved only byMAGAZINE those magazines who ASSOCIATION after magazine audience: active, engaged readers who month after month adherMEMBERe to rigorous publishing and circulation standards. pay for a subscription or single copy at the newsstand. Smart marketers know that a publication that reaches vested consumers provides a great Membership in C.R.M.A. is achieved only by those magazines who adhere opportunity to maximize return on their advertising investment. to rigorous publishing standards, and have a paid circulation. San Diegans are passionate about great design. San Diego Home/Garden Lifestyles — the longest-running regional shelter magazine — uses stunning photography to virtually take readers into the indoor and outdoor living spaces of local residences that showcase the best in architecture, interior design and landscaping. Lifestyle topics include food, drinks, arts and entertainment. MONTHLY EDITORIAL DEPARTMENTS HOT FINDS BEFORE & AFTER The furnishings, fixtures, How projects transform a finishes, home décor, even specific space in a home fashion and beauty that is au courant GARDEN GUIDE Simple how-to projects you MEET THE… can do no matter where you Getting to know the hottest live people in San Diego’s design industry—from shop A GARDENER’S owners and artists to chefs NOTEBOOK and fashionistas Inspiring landscapes throughout San Diego AROUND TOWN County Taking an insider’s look at the best places to shop, eat DISH and be inspired Scoops on the local cuisine scene TRICKS OF THE TRADE Designers give us their RECIPE tips to help you create a A local chef reveals the stylish space. ingredients and instructions for a signature dish TRENDS TO TRY The pros share how to ON THE SCENE incorporate the latest home San Diego’s best nonprofit design trends—from paint events to prints—in your home. ON THE SCENE PHOTOGRAPHY BY CAROL SONSTEIN Mainly Mozart Concert The Mainly Mozart Festival held a Spotlight Chamber Music concert at The Scripps Research Institute in La Jolla. The evening began with a wine reception, followed by PET PATROL the performance of a piece commissioned by and premiered at Carnegie Hall. Mainly Mozart was chartered in 1988 with the HOME FEATURES mission to enrich the lives of music lovers by connecting them to the genius of Information for the animal Mozart. The organization presents multiple community and school programs. Peeks inside some of the Kevin Hewitt, John McConnell and Ian Turner Osborn and Dea Hurston enthusiast most stylish homes in San Diego County David Reed and Carolyn Standler-Reed Carlos, Olivia and Isabella Saucedo Maria Contreras and Mayte Rendan PHOTOGRAPHY BY VITO DI STEFANO LOOK BACK Air & Space Museum Celebration San Diego Air & Space Museum cele- brated the 45th anniversary of Apollo 16 at the museum in Balboa Park. Apollo The story behind some of 16 Lunar Module Pilot Charlie Duke and astronauts and mission control directors for other NASA missions shared their experiences with guests. Proceeds from MY FAVORITE SPACE the evening benefit the museum’s youth education programs. San Diego’s historical places Dorothy and Charlie Duke Tyson McDowell, Erika Baron, Libby Campbell and Matt DeCelles Stylish San Diegans show and events us their favorite spaces Haley and Dave Messner Willis Allen and Michelle Lucas Allen and Wanda Isbell 106 SAN DIEGO HOME/GARDEN LIFESTYLES • AUGUST 2017 HOMES OF THE YEAR 2017 WINNER SPECIAL ISSUES COMPETITIVE AWARDS OF HOMES THE YEAR SPRING & FALL INTERIOR DESIGN REPORTS - APRIL & OCTOBER OF BATHS OF YEAR GARDENS THE YEAR THE 39th Annual Homes of the Year - February issue 19th Annual Baths of the Year - March issue 27th Annual Kitchens of the Year - June issue 24th Annual Gardens of the Year - September issue For entry deadlines visit: STARS OF SAN DIEGO - JANUARY sandiegohomegarden.com/Contests 2018 EDITORIAL CALENDAR Monthly editorial includes home, garden and entertaining features, hot design products, kitchen and bath projects, before and after makeovers, garden ideas and planning guides, recipes. JANUARY FEBRUARY 10th Annual 39th Annual Passive Perfection in ramona Stars of San Diego Homes of the Year • Four Fabulous Kitchens • Valentine’s Day Gifts for your • Creative Organizing Solutions Pooch • Room Dividers • SPACE RESERVATION 11/20 • AD DUE 11/27 • SPACE RESERVATION 12/18 Mission Hills’ Restored 1924 Splendor Forms Amid Flora in Point Loma • ON NEWSSTANDS 12/28 • AD DUE 12/22 JANUARY 2017 • BONUS DISTRIBUTION: Preview • ON NEWSSTANDS 1/25 Party • BONUS DISTRIBUTION: American Heart Association’s Annual Go Red for Women Luncheon, Preview Party APRIL MARCH Spring Interior Design 19th Annual Issue Baths of the Year • Designer Nathan Turner’s • Using dark paint Mexican Fiesta • Around Town in University • How to Use this Year’s Trends in Heights/NorthPark with your Home Phyllis Van Doren • Around Town with Theresa Renfro • Design Destination Santa Cruz in Point Loma • One Door Three Ways • SPACE RESERVATION 1/15 • AD DUE 1/19 SPECIAL ADVERTISING SECTIONS: • ON NEWSSTANDS 2/22 Best of San Diego Design • BONUS DISTRIBUTION: Preview • SPACE RESERVATION 2/19 Party • AD DUE 2/23 • ON NEWSSTANDS 3/29 • BONUS DISTRIBUTION: La Jolla Historical Society’s Concours d’Elegance, St.