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AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

AFC WIMBLEDON

Advertising and Sponsorship Opportunities 2020/21

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

BE PART OF OUR MIRACLE

It’s one of the beautiful game’s greatest stories, an Now, the next part of our miracle is here: we are impossible dream come true. This is your unique going home. It’s been 29 years since we last played opportunity to become part of our real football at our famous old ground - Plough Lane. Against all

  • miracle.
  • the odds, we are due to move into a new stadium,

just a stone’s throw from the old ground, in October,

2020.
Eighteen years ago, AFC Wimbledon rose from the ashes of Wimbledon FC. We came out of adversity and through grit, determination and an enduring This completes the circle. passion for our club, we are now globally recognised This completes Wimbledon. for proving what the power of fans can achieve.
Many of our commercial partners have been with us

We’ve taken our club from the ninth tier of English for most, if not all, of our incredible journey. Our shirt

football to the Football League in just nine years and sponsorship with ‘Football Manager’ is the longest-

are now firmly established in League One - just two running in English football and is still going strong

  • promotions from the Premier League.
  • after 18 years.

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

With the new stadium close to completion, we now

have many opportunities for new partners. Our ethos

will remain the same. We work together to make sure your investment works for you and that you feel part of our special family. Together, we form a partnership: you, the fans, the club.

The opportunities to be part of our astonishing story are immense and this brochure will map out the many ways you could partner us as we take our club into the next, exciting era.

We are back, we are home and we are Wimbledon.

Our voice will be heard, loud and proud on our historic

return to Plough Lane – so why not join us and get to the core of what the beautiful game is all about…

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

OUR VALUES

THE CORE OF WHO WE ARE

WE ARE FANS

We have supported our club from the Combined Counties Premier to the English Premier League and been passionate every step of the way. We are the most successful fan owned club in the country.

WE ARE OWNERS

We are owned by the Dons Trust, which is made up of more than 3,000 members. The Trust is the hub of our

family: it oversees everything the club does, and officers

are appointed to represent our supporters via democratic elections.

WE ARE MOTIVATED

When we needed funds for the new stadium, our fans launched two initiatives that raised an astonishing

£8million. Our never-say-die attitude defines our club.

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

WE ARE GLOBAL

A recent YouGov survey confirmed that we are the 36th most popular club in the entire world - we

have a strong core of fans all over the planet and media interest to match that.

WE ARE LOCAL

Wimbledon by name and now Wimbledon by location, at the very heart of the thriving London borough of Merton

WE ARE COMMUNITY

A force for good beyond the football pitch. Most recently, our fans formed the Local Dons Action Group and delivered thousands of food boxes to

those struggling with the Covid-19 pandemic. Our

AFC Wimbledon Foundation continuously runs

community-driven projects.

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

WE ARE BACK

The last time our first team played in Wimbledon

was in 1991 but we’ve never stopped dreaming about our spiritual home ever since.

WE ARE HOME

where we belong, Plough Lane. That’s where all the heroics that made Wimbledon famous unfolded; that’s where our history lies and where our hearts belong.

WE ARE

WIMBLEDON

and intensely proud of the fact. So come and join us!

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

THE POTENTIAL:

WELCOME TO OUR NEW STADIUM

Plough Lane is one of London’s most-accessible

locations, just eight miles from the heart of the capital

and with five excellent transport links on the doorstep.

Construction work on our new home is already well advanced. The initial capacity will be 9,300 but the arena can be expanded to accommodate 20,000 supporters.

When it opens, there will be worldwide media interest.

Our story transcends ordinary football; our stadium is a

symbol of what fans can achieve against monumental odds.

This isn’t just a football ground: it’s a community asset.

Our Foundation will be based at Plough Lane and our

new home will be a beacon for the entire borough – and beyond.

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

The showpiece West Stand will take centre stage with three levels packed with exciting commercial opportunities. The key features will be:res brimming

◆

The largest conference suite in the borough,

capable of holding around 1,000 delegates - or 500 sit-down diners

◆

Glass-fronted executive boxes that can be used

seven days a week, holding between 12 and 40 guests

◆◆

A significantly-expanded range of concessions for

food and drink An iconic fans’ zone, accessible from every corner of the ground, where thousands of our supporters can congregate safely before and after matches to enjoy our food and beverage outlets

◆

Our very own pub, open to the general public all

week, offering food and live music

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

THE POTENTIAL AFC WIMBLEDON IN NUMBERS

When it comes to audience engagement, our numbers can add real value to your brand.

Official statistics show we are the 36th most-popular club in the world, giving us a truly global reach. Our

website attracts hundreds of thousands of visitors every month, while our social media channels are continuously

expanding. Take a look at the figures below: you’ll find

ENGAGEMENT

they really stack up.

th

36

most popular football club in the world*

350k

MEDIA

monthly

STATISTICS

website views

  • nd
  • st

  • 2
  • 71

in the Fan Engagement
Index most famous football club in the world*

  • 77k
  • 66.5k

Twitter

Facebook followers

top 20* followers

£1.6m

total international ad value

25.5k

Instagram followers

* based on YouGov research, 2019

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

PARTNER

SPONSORSHIP OPPORTUNITIES

We will be offering a diverse range of innovative and exciting packages to help drive your brand

and best suit your profile. Our aim is to help you become an integral part

of our great journey but, if you have something

specific in mind, then please talk to us.

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

DIGITAL SPONSOR PACKAGE £80,000

Our Digital Sponsor package is perfect for consumer facing brand

who can really activate through our fans and database. This is a great opportunity to reach a wide range of audience through our digital channels using your creative ideas. What’s included:

◆

Logo on our official website and all club related articles (not specific to the stadium or other sponsors)

◆◆

Logo on our ticketing and online shop website

◆

Logo on sponsor backdrop featured on all pre-match and post-match interviews as well as man of the

match presentations featured on our social media and website

MPU Adverts on our official website linking out to

your website or desired link with relevant promotion you may have.

◆◆

Banner adverts on our official website linking out to

your website or desired link with relevant promotion you may have.

◆◆◆◆◆

Logo on the footer of our digital newsletter Logo on new retail website

6 brand specific social media posts per season

promoting your business directly or with relevant promotions
Logo on new ticketing website

6 specific newsletter to database per season All other benefits of principle partner package

◆◆

Logo on social media matchday graphics Logo on the footer of our video content

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

PRINCIPAL PARTNER LEVEL FROM £30,000

Our blue-riband package, guaranteeing your brand maximum exposure via our high-tech LED pitchside advertising and

prominent displays in our digital and printed programmes. You’ll

also be ensured a VIP match-day experience - as well as enviable

access to our showpiece function suite, invaluable 24/7 support from our marketing team and a permanent display on our website.

◆◆

3 minutes of pitch side LED advertising per match

4 hospitality tickets per match and 4 general admission match tickets

◆

4 social media posts per season (covering Twitter, Facebook and

Instagram)

These packages apply to the following opportunities:

◆◆◆◆◆◆◆

Main Stand Sponsor East Stand Sponsor South Stand Sponsor North Stand Sponsor Back of Shirt sponsor Hospitality Partner Betting Partner

◆◆◆◆

2 opportunities for email newsletters to our database

◆◆◆

  • 1 minute per match on the large
  • 1 membership of the AFC

  • ground entrance LED screen
  • Wimbledon Business club

1 full-page in the matchday

2 half days of usage of the

  • function room
  • programme, digital and printed

  • 30 seconds on the scoreboard
  • Your logo on the footer of the

LED per match

official AFC Wimbledon website

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

OFFICIAL PARTNER LEVEL FROM £15,000

An attractive alternative with many of the Principal Partner

benefits - at only half the price. Your company will still enjoy the

bright lights of our LED advertising and programme displays and all the extras that make match day a special treat. You’ll also have

the full backing of our marketing experts - as well as special rates

for our function suite.

◆◆◆◆

1½ minutes of pitch side LED advertising per match

◆◆

2 social media posts per season (covering Twitter, Facebook and

Instagram)

These packages apply to the following opportunities:

2 hospitality tickets and 4

◆◆◆◆◆◆◆

Health & Medical Partner Training Kit Partner Scoreboard Partner Family Zone Partner Energy Partner

  • general admission match tickets
  • 1 email newsletter to our

database
1 minute per match on the large

ground entrance LED screen

◆◆

1 Business Club membership

½-page advert in the matchday

50% discount on function suite

  • digital and printed programme
  • hire 3 times per year

Travel Partner Environmental Partner

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

PARTNER LEVEL FROM £5,000

Maximise your brand’s exposure with our entry-level package. Enjoy the benefits of LED advertising and bold programme displays, whilst also enjoying match-day hospitality tickets and

even membership of our exclusive business club. We guarantee it will help to raise your company’s game!

◆

30 seconds of pitch side LED advertising per match

◆◆

2 hospitality tickets per match 1 Club Partner Designated Match

(full-page programme advert, A1 poster site, message on the scoreboard)

◆◆

Shared page of programme advertising in every digital and printed programme

Business club membership

All partner level packages will have exclusive access to discounts on other matchday and club sponsorship and advertising opportunities.

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

MATCHDAY

SPONSORSHIP OPPORTUNITIES

Our Matchday and Matchball Sponsorship

packages provide the ultimate platform and matchday experience for your business and guests.

Combined matchday hospitality with in-stadia

advertising give you a great opportunity to not only entertain your clients but also give your brand essential exposure. These packages are a great way to get you started with club or simply enjoy great matchday experience.

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

MATCH SPONSORSHIP PACKAGE FROM £2,000

◆◆◆◆◆◆◆◆◆◆◆

Welcome drink on arrival

Three-course meal for you and your guests (10 people in total)

Matchday programme and team sheet for each guest

Half time and full-time refreshments

Executive padded seats for the match

Man-of-the-match presentation

Photo opportunity with the man of the match 30 seconds of pitch side LED advertising during the match

Full-page programme advert, A1 poster site, message on the scoreboard

Social media posts prior to kick off

Mention on the official AFCW website prior to the match

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

MATCHBALL SPONSORSHIP

FROM £1,000

◆◆

Welcome drink on arrival

Three-course meal for you and your guests (10 people in total)

◆◆◆◆

Matchday programme and team sheet for each guest

Half-time and full-time refreshments

Executive padded seats for the match

Photograph with match officials and

club captains prior to kick off

◆◆

Walk out with the match ball 30 seconds of pitch side LED advertising during the match

◆

Full-page programme advert, A1 poster site,

message on the scoreboard

◆◆

Social media posts prior to kick off

Mention on the official AFCW website

prior to the match

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

AFC WIMBLEDON

BUSINESS CLUB

The AFC Wimbledon Business Club is an initiative which aims to bring together the common interests of the club’s partners, sponsors, fans and community.

EVENTS

The chance to participate in exciting events with the objective of both leisure and networking experiences, sporting events and tournaments, tastings, Christmas dinner and more.

MEET SPECIAL GUESTS

The participation of special guests from AFC Wimbledon’s environment is guaranteed at the business club’s events.

BUSINESS COMMUNITY

The opportunity to share our success and create mutually interested deals is upon us and will lead to

collective benefits.

AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21

WHY JOIN THE

AFC WIMBLEDON BUSINESS CLUB?

SUPPORT YOUR LOCAL CLUB

To have local businesses backing up the club is a great way to strengthen its position and its ability to keep growing. We look forward to returning the favour when we move back home to Plough Lane.

SELL TO THE CLUB

To those joining the business club, we guarantee the opportunity to pitch your sales to the club. It is in our mutual interest to work with our own community.

ADVERTISE TO OUR FAN BASE

One of the most valuable assets AFC Wimbledon

has to offer is the loyalty and passion of its large fan base. Help our fans to help you.

Membership costs £500+VAT and gives access to our monthly events, as well as promotion through our website and other social media channels.

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    AFC Wimbledon Season Cards Terms & Conditions 2021/22 Season These terms and conditions (“Conditions”) and any documents referred to in these Conditions apply to all purchases of Season Cards from AFC Wimbledon Limited (“AFCW”). By purchasing a Season Card from AFCW, you acknowledge and agree that you shall be bound by these Conditions. 1. Definitions and Interpretation 1.1 In these Conditions, the following terms shall have the following meanings: “Agreement” means these Conditions, the Confirmation, the Ticket Terms and Conditions, the Terms and conditions of entry and any other documents referred to herein; “Conditions” means these terms and conditions; “Credit Facility” means any credit facility provided to you by way of a regulated loan by AFCW, or any third partner selected by AFCW, that is used by you in order to fund the payment of the price of your Season Card. “EFL” means the Football League Limited; “Ground” means the stadium in which the first team play their competitive matches; “Ground Regulations” means AFCW’s ground regulations as issued by AFCW from time to time that set out the terms and conditions upon which spectators are granted entry to the Ground, a copy of which is available upon request; “Guest” means a person who has been granted use of your Season Card by you, in respect of one or more Matches, being someone who would be eligible to purchase that Season Card himself/herself under these Conditions; “League” means the league (currently operated by the EFL) that AFCWC competes in during the Season; “Match” means
  • Local Area Map Bus Map

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    Wimbledon Station – Zone 3 i Onward Travel Information Local Area Map Bus Map 19 St. Mary’s Putney Bridge 25 93 18 40 1 C of E Church Wimbledon Park 16 7 D 17 S N 70 S E D A D D A 4 T Fellowship L A K E R O A D L R A O WALDEMAR ROAD O A . R River Thames G R 8 House E R O D O R A R O A D 1 N E M R R T O R U A St. Mary’s Church Putney Pier 219 4 S 26 E Clapham Junction Falcon Lane A A H C T P H Queenstown R T Nine Elms N 1 R KENILWORTH AVENUE A H Y A A Putney Exchange L O R 31 ’ Road C S T Lane 156 S 70 Queen Mary’s Roehampton L 1 PUTNEY R R 56 Putney CLAPHAM JUNCTION Westminster U O D University Hospital Medfield Street 60 14 A 59 Battersea Park 23 E H D U R Leopold RoadRoa 2 Clapham Junction RICARDS ROAD N O 36 G A P R O A D Lavender Hill Vauxhall 1 C E A ST. AUBYN’S AVENUE V 1 D 58 Bishop Gilpin A N87 L D O 85 Putney Heath Green Man Wandsworth Town Hall 85 22 15 P 1 Roehampton Primary School O 1 E 113 27 continues to 3 LANCASTER AVENUE L University Wandsworth LANCASTER ROAD 1 MARRYAT ROAD 106 Trafalgar Square 9 Wandsworth Southside Road A L A N R O A D Roehampton Lane Clapham Junction Northcote for Charing Cross 1 18 Tibbet’s Corner Rosslyn Park Rugby Club and Aldwych S Southfields Merton Road Southfields Academy N 1 D E O 1 D E L A D O R East Sheen A 26 10 H R D 1 38 O G 25 Durnsford Road Stroud Road LANCASTER ROAD U E D I Upper Richmond Road West Parkside Hospital S 2 K R Battersea Rise 12 E A A Wimbledon Park Road L N C S R U BELVEDERE AVENUE R S H L E M O B D Southdean Gardens E R D S HELME CLOSE Sheen Road Manor Road E E P 1 150 Wimbledon