AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21 AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21 AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21 BE PART OF OUR MIRACLE It’s one of the beautiful game’s greatest stories, an Now, the next part of our miracle is here: we are impossible dream come true. This is your unique going home. It’s been 29 years since we last played opportunity to become part of our real football at our famous old ground - Plough Lane. Against all miracle. the odds, we are due to move into a new stadium, just a stone’s throw from the old ground, in October, Eighteen years ago, AFC Wimbledon rose from the 2020. ashes of Wimbledon FC. We came out of adversity and through grit, determination and an enduring This completes the circle. passion for our club, we are now globally recognised This completes Wimbledon. for proving what the power of fans can achieve. Many of our commercial partners have been with us We’ve taken our club from the ninth tier of English for most, if not all, of our incredible journey. Our shirt football to the Football League in just nine years and sponsorship with ‘Football Manager’ is the longest- are now firmly established in League One - just two running in English football and is still going strong promotions from the Premier League. after 18 years. AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21 With the new stadium close to completion, we now have many opportunities for new partners. Our ethos will remain the same. We work together to make sure your investment works for you and that you feel part of our special family. Together, we form a partnership: you, the fans, the club. The opportunities to be part of our astonishing story are immense and this brochure will map out the many ways you could partner us as we take our club into the next, exciting era. We are back, we are home and we are Wimbledon. Our voice will be heard, loud and proud on our historic return to Plough Lane – so why not join us and get to the core of what the beautiful game is all about… AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21 OUR VALUES THE CORE OF WHO WE ARE WE ARE FANS We have supported our club from the Combined Counties Premier to the English Premier League and been passionate every step of the way. We are the most successful fan owned club in the country. WE ARE OWNERS We are owned by the Dons Trust, which is made up of more than 3,000 members. The Trust is the hub of our family: it oversees everything the club does, and officers are appointed to represent our supporters via democratic elections. WE ARE MOTIVATED When we needed funds for the new stadium, our fans launched two initiatives that raised an astonishing £8million. Our never-say-die attitude defines our club. AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21 WE ARE GLOBAL A recent YouGov survey confirmed that we are the 36th most popular club in the entire world - we have a strong core of fans all over the planet and media interest to match that. WE ARE LOCAL Wimbledon by name and now Wimbledon by location, at the very heart of the thriving London borough of Merton WE ARE COMMUNITY A force for good beyond the football pitch. Most recently, our fans formed the Local Dons Action Group and delivered thousands of food boxes to those struggling with the Covid-19 pandemic. Our AFC Wimbledon Foundation continuously runs community-driven projects. AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21 WE ARE BACK The last time our first team played in Wimbledon was in 1991 but we’ve never stopped dreaming about our spiritual home ever since. WE ARE HOME where we belong, Plough Lane. That’s where all the heroics that made Wimbledon famous unfolded; that’s where our history lies and where our hearts belong. WE ARE WIMBLEDON and intensely proud of the fact. So come and join us! AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21 THE POTENTIAL: WELCOME TO OUR NEW STADIUM Plough Lane is one of London’s most-accessible locations, just eight miles from the heart of the capital and with five excellent transport links on the doorstep. Construction work on our new home is already well advanced. The initial capacity will be 9,300 but the arena can be expanded to accommodate 20,000 supporters. When it opens, there will be worldwide media interest. Our story transcends ordinary football; our stadium is a symbol of what fans can achieve against monumental odds. This isn’t just a football ground: it’s a community asset. Our Foundation will be based at Plough Lane and our new home will be a beacon for the entire borough – and beyond. AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21 The showpiece West Stand will take centre stage with three levels packed with exciting commercial opportunities. The key features will be:res brimming ◆ The largest conference suite in the borough, capable of holding around 1,000 delegates - or 500 sit-down diners ◆ Glass-fronted executive boxes that can be used seven days a week, holding between 12 and 40 guests ◆ A significantly-expanded range of concessions for food and drink ◆ An iconic fans’ zone, accessible from every corner of the ground, where thousands of our supporters can congregate safely before and after matches to enjoy our food and beverage outlets ◆ Our very own pub, open to the general public all week, offering food and live music AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21 THE POTENTIAL AFC WIMBLEDON IN NUMBERS When it comes to audience engagement, our numbers can add real value to your brand. Official statistics show we are the 36th most-popular club in the world, giving us a truly global reach. Our website attracts hundreds of thousands of visitors every month, while our social media channels are continuously expanding. Take a look at the figures below: you’ll find they really stack up. ENGAGEMENT 36th most popular MEDIA 350k football club in monthly the world* STATISTICS website views 71st 2nd most famous in the Fan 66.5k 77k football club in Engagement Twitter Facebook the world* Index followers followers top 20* £1.6m total international 25.5k ad value Instagram followers * based on YouGov research, 2019 AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21 PARTNER SPONSORSHIP OPPORTUNITIES We will be offering a diverse range of innovative and exciting packages to help drive your brand and best suit your profile. Our aim is to help you become an integral part of our great journey but, if you have something specific in mind, then please talk to us. AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21 DIGITAL SPONSOR PACKAGE £80,000 Our Digital Sponsor package is perfect for consumer facing brand who can really activate through our fans and database. This is a great opportunity to reach a wide range of audience through our digital channels using your creative ideas. What’s included: ◆ Logo on our official website and all club related articles (not specific to the stadium or other sponsors) ◆ Logo on our ticketing and online shop website ◆ Logo on sponsor backdrop featured on all pre-match ◆ MPU Adverts on our official website linking out to and post-match interviews as well as man of the your website or desired link with relevant promotion match presentations featured on our social media you may have. and website ◆ Banner adverts on our official website linking out to ◆ Logo on the footer of our digital newsletter your website or desired link with relevant promotion you may have. ◆ Logo on new retail website ◆ 6 brand specific social media posts per season ◆ Logo on new ticketing website promoting your business directly or with relevant promotions ◆ 6 specific newsletter to database per season ◆ Logo on social media matchday graphics ◆ All other benefits of principle partner package ◆ Logo on the footer of our video content AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21 PRINCIPAL PARTNER LEVEL FROM £30,000 Our blue-riband package, guaranteeing your brand maximum exposure via our high-tech LED pitchside advertising and prominent displays in our digital and printed programmes. You’ll also be ensured a VIP match-day experience - as well as enviable access to our showpiece function suite, invaluable 24/7 support from our marketing team and a permanent display on our website. ◆ 3 minutes of pitch side LED ◆ 4 social media posts per season These packages apply to the advertising per match (covering Twitter, Facebook and following opportunities: Instagram) ◆ 4 hospitality tickets per match ◆ Main Stand Sponsor and 4 general admission match ◆ 2 opportunities for email tickets newsletters to our database ◆ East Stand Sponsor ◆ 1 minute per match on the large ◆ 1 membership of the AFC ◆ South Stand Sponsor ground entrance LED screen Wimbledon Business club ◆ North Stand Sponsor ◆ 1 full-page in the matchday ◆ 2 half days of usage of the programme, digital and printed function room ◆ Back of Shirt sponsor ◆ 30 seconds on the scoreboard ◆ Your logo on the footer of the Hospitality Partner LED per match official AFC Wimbledon website ◆ ◆ Betting Partner AFC WIMBLEDON Advertising and Sponsorship Opportunities 2020/21 OFFICIAL PARTNER LEVEL FROM £15,000 An attractive alternative with many of the Principal Partner benefits - at only half the price. Your company will still enjoy the bright lights of our LED advertising and programme displays and all the extras that make match day a special treat. You’ll also have the full backing of our marketing experts - as well as special rates for our function suite.