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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
Towns County Sports
June 9, 2010 THE TOWNS COUNTY HERALD Page 9A Towns County Sports Town’s County’s Leader In Sports www.townscountyherald.net • E-mail: [email protected] T Clay Dotson Open Golf Tournament at Young Harris College Local Racing Action By: Carl Vanzura YHC President Cathy Cox presents the Morning Flight 1 Winner award YHC President Cathy Cox presents the Morning Flight 2 Winner award to Charles Nicholson, Vaughn Green and Marvin McArthur. to Brian Masburn, Matthew Akins, Erik Brinke and Dale Anderson. Danny Ledford carried the flag Saturday night at Tri-County. YHC President Cathy Cox presents the Morning Overall Low Net YHC President Cathy Cox presents the Morning Overall Low Gross award award to Bart Boyd, Chris Garmon, Britt McAfee and Zeke Farriba to Greg Young, Chris Robbins, Danny Hemphill and Bo Wright. Young Dallas Manus won Friday night in his new go kart. Jonathan Davenport Peachtree driver Jamie drove to $10,000 victory Oliver had a strong horse Sat- at Modoc Speedway urday night at Tri-County Race Blairsville’s Jonathan Track when he blasted past Davenport drove to victory pole sitter Bobby Panter on lap Saturday night in South Caro- three to take the 25-lap Late YHC President Cathy Cox presents the Afternoon Flight 1 Winner YHC President Cathy Cox presents the Afternoon Flight Flight 2 Win- lina when he won the $10,000 Model feature. A late caution award to Joe Winters, Chet Roach and Brad Noyes. ner award to Jackson Kane, Joe Greco and Greg Delaney. Fastrak sanctioned Summer closed the lead of three for- Sizzler 100 at Modoc Speed- mer track champions as Oliver way. -
CLINT BOWYER No
CLINT BOWYER No. 14 Haas Automation Team Report Rounds 26 of 36 – Coke Zero Sugar 400 – Daytona Car No.: 14 – Haas Automation Ford Mustang for Stewart-Haas Racing At Track PR Contact: Drew Brown with True Speed Communication ([email protected]) Primary Team Members: Driver: Clint Bowyer Crew Chief: John Klausmeier Hometown: Emporia, Kansas Hometown: Perry Hall, Maryland Car Chief: Chad Haney Engine Builder: Roush Yates Engines Hometown: Fairmont, West Virginia Headquarters: Mooresville, North Carolina Engine Specialist: Jon Phillips Spotter: Brett Griffin Hometown: Jefferson City, Missouri Hometown: Pageland, South Carolina Over-The-Wall Crew Members: Fuelman: Rick Pigeon Front Changer: Ryan Mulder Hometown: Fairfax, Vermont Hometown: Sioux City, Iowa Carrier: Jon Bernal Rear Changer: Chris Jackson Hometown: Shelby, North Carolina Hometown: Rock Hill, South Carolina Jackman: Sean Cotten Hometown: Mooresville, North Carolina Notes of Interest: • Bowyer owns career totals of 10 wins, three poles, 82 top-five finishes, 221 top-10s and 3,127 laps led in 530 NASCAR Cup Series races. He also owns eight NASCAR Xfinity Series victories. His most recent Cup Series victory came at Michigan International Speedway in Brooklyn (June 10, 2018). His most recent Cup Series pole came at Auto Club Speedway in Fontana, California on Feb. 29, 2020. Last weekend in the Dover Doubleheader: Bowyer finished fourth in the first stage and second in the second stage Saturday before finishing sixth in the race. The 46 points he earned Saturday was the second highest in a single race for Bowyer in 2020. Sunday, he finished 16th after a loose lug nut forced a return to pit lane with less than 20 laps left in the race, ruining another top-10 finish. -
Em Parlay Card Nascar Pick
NASCAR PICK 'EM NASCAR PICK 'EM PARLAY CARD PARLAY CARD Daytona 500 Daytona 500 Tuesday, December 31, 2013 Tuesday, December 31, 2013 DRIVER 1 DRIVER 2 DRIVER 1 DRIVER 2 1 Jimmie Johnson vs Matt Kenseth 2 1 Jimmie Johnson vs Matt Kenseth 2 3 Kevin Harvick vs Kyle Busch 4 3 Kevin Harvick vs Kyle Busch 4 5 Dale Earnhardt Jr vs Jeff Gordon 6 5 Dale Earnhardt Jr vs Jeff Gordon 6 7 Clint Bowyer vs Joey Logano 8 7 Clint Bowyer vs Joey Logano 8 9 Greg Biffle vs Kurt Busch 10 9 Greg Biffle vs Kurt Busch 10 11 Ryan Newman vs Kasey Kahne 12 11 Ryan Newman vs Kasey Kahne 12 13 Carl Edwards vs Brad Keselowski 14 13 Carl Edwards vs Brad Keselowski 14 15 Jamie McMurray vs Martin Truex Jr 16 15 Jamie McMurray vs Martin Truex Jr 16 17 Paul Menard vs Aric Almirola 18 17 Paul Menard vs Aric Almirola 18 19 Ricky Stenhouse Jr vs Jeff Burton 20 19 Ricky Stenhouse Jr vs Jeff Burton 20 21 Juan Pablo Montoya vs Marcos Ambrose 22 21 Juan Pablo Montoya vs Marcos Ambrose 22 23 Denny Hamlin vs Casey Mears 24 23 Denny Hamlin vs Casey Mears 24 25 Mark Martin vs David Gilliland 26 25 Mark Martin vs David Gilliland 26 27 Danica Patrick vs David Ragan 28 27 Danica Patrick vs David Ragan 28 29 Tony Stewart vs Dave Blaney 30 29 Tony Stewart vs Dave Blaney 30 31 Travis Kvapil vs J.J. Yeley 32 31 Travis Kvapil vs J.J. -
Roush Fenway Racing Looks to Kiss the Bricks in Indy Indianapolis Roush Fenway Racing Heads to the Most Famous Speedway in the World This Weekend As the NAS- Sun
Indianapolis Motor Speedway, 2.5-mile @roushfenway Sprint Cup Series Roush Fenway Racing Looks to Kiss the Bricks in Indy Indianapolis Roush Fenway Racing heads to the most famous speedway in the world this weekend as the NAS- Sun. 7/24/16 - 3:00 PM ET CAR Sprint Cup Series (NSCS) returns to the hallowed ground of Indianapolis Motor Speedway. A NBCSN, PRN, Sirius 90 Roush Fenway Ford has recorded 16 top-five finishes at the 2.5-mile oval since the NSCS began rac- ing there in 1994. Trevor Bayne, No. 6 AdvoCare Ford Fusion Chasing History Indianapolis is one of just three active NSCS tracks that Roush Fenway has not visited Victory Lane Greg Biffle, No. 16 at, along with Chicagoland Speedway and Kentucky Speedway. Despite not earning a victory, Roush Performance Plus Motor Oil Ford Fusion Fenway has finished in the second position on four separate occasions (1998, 2003, 2006 and 2008) with former drivers Mark Martin, Matt Kenseth and Carl Edwards. Ricky Stenhouse Jr, No. 17 SunnyD Ford Fusion And He’s On it Former Roush Fenway driver David Ragan earned the organization’s first pole position at the famed 2.5-mile speedway in the 2011 running of this event. Overall, Roush Fenway has had one of its Fords NASCAR XFINITY Series on the front-row at the hallowed speedway four times. Indianapolis Sat. 7/23/16 - 3:30 PM ET Roush Fenway Richmond Wins NBCSN, PRN, Sirius 90 At the Brickyard 1990-1 Martin Cup Roush Fenway has made 88 NSCS starts at Indianapolis dating back to the inaugural event in 1994. -
NASCAR for Dummies (ISBN
spine=.672” Sports/Motor Sports ™ Making Everything Easier! 3rd Edition Now updated! Your authoritative guide to NASCAR — 3rd Edition on and off the track Open the book and find: ® Want to have the supreme NASCAR experience? Whether • Top driver Mark Martin’s personal NASCAR you’re new to this exciting sport or a longtime fan, this insights into the sport insider’s guide covers everything you want to know in • The lowdown on each NASCAR detail — from the anatomy of a stock car to the strategies track used by top drivers in the NASCAR Sprint Cup Series. • Why drivers are true athletes NASCAR • What’s new with NASCAR? — get the latest on the new racing rules, teams, drivers, car designs, and safety requirements • Explanations of NASCAR lingo • A crash course in stock-car racing — meet the teams and • How to win a race (it’s more than sponsors, understand the different NASCAR series, and find out just driving fast!) how drivers get started in the racing business • What happens during a pit stop • Take a test drive — explore a stock car inside and out, learn the • How to fit in with a NASCAR crowd rules of the track, and work with the race team • Understand the driver’s world — get inside a driver’s head and • Ten can’t-miss races of the year ® see what happens before, during, and after a race • NASCAR statistics, race car • Keep track of NASCAR events — from the stands or the comfort numbers, and milestones of home, follow the sport and get the most out of each race Go to dummies.com® for more! Learn to: • Identify the teams, drivers, and cars • Follow all the latest rules and regulations • Understand the top driver skills and racing strategies • Have the ultimate fan experience, at home or at the track Mark Martin burst onto the NASCAR scene in 1981 $21.99 US / $25.99 CN / £14.99 UK after earning four American Speed Association championships, and has been winning races and ISBN 978-0-470-43068-2 setting records ever since. -
Nascar Race Hub Honors Women & Crew Chiefs With
FOR IMMEDIATE RELEASE Contact: Megan Englehart Monday, August 21, 2017 [email protected] NASCAR RACE HUB HONORS WOMEN & CREW CHIEFS WITH PAIR OF SPECIAL EDITION EPISODES THIS WEEK ON FS1 Specials Feature All-Female “Women in Wheels” Panel on Wednesday and “Crew Chief” Episode on Thursday CHARLOTTE, N.C. – NASCAR RACE HUB, the sport’s most-watched daily news and highlights program, will air two special, one-hour episodes this week honoring the women and crew chiefs in NASCAR. An outgrowth of NASCAR RACE HUB’s regular series with reporter Kaitlyn Vincie titled “Women in Wheels,” Wednesday’s edition of HUB (6:00 PM ET on FS1) will carry the same theme. Co- hosts Shannon Spake, Adam Alexander and Jamie Little welcome to the studio a prestigious panel of females working in NASCAR in various roles. Panelists include JR Motorsports co-owner Kelley Earnhardt Miller, Chevrolet Program Manager Alba Colon, Hendrick Motorsports tire specialist Lisa Smokstad and Hailie Deegan, a member of the NASCAR Next Class and the first female to win a Lucas Oil Off Road Racing Series championship and race. The group will discuss topics such as the state of the sport, ways in which NASCAR continues to develop, the evolution and growth of women in the industry and more. Features on Wednesday’s special include Vincie sit-downs with JTG-Daugherty co-owner Jodi Geschickter, NASCAR SVP and CMO Jill Gregory and tire changer/developmental crew member Brehanna Daniels, as well as a piece exploring Danica Patrick’s impact on young fans. Thursday’s NASCAR RACE HUB edition is co-hosted by Spake and Alexander with FOX NASCAR analysts and former championship-winning crew chiefs Jeff Hammond and Andy Petree. -
Roush Yates Engines Announces Technical Partnership with Convergent Science
Roush Yates Engines announces technical partnership with Convergent Science CFD specialist partners with one of NASCAR's most respected engine builders Mooresville, NC (April 6, 2016) – Roush Yates Engines is pleased to announce a technical partnership with the industry leader in Computational Fluid Dynamics (CFD), Convergent Science. “Convergent Science is a global leader in the CFD field,” said Doug Yates, President and CEO of Roush Yates Engines. “Their continued passion to push the technological boundaries and constant pursuit of innovation perfectly aligns with Roush Yates Engines' vision and direction.” CONVERGE CFD software brings a superior level of efficiency, flexibility, accuracy and consistency to simulated fluid flow analysis. Its advanced fully coupled automated meshing capabilities will be a further enhancement to the product development process. The unique meshing approach and advanced Adaptive Mesh Refinement (AMR) technology will be an instrumental tool moving forward. CONVERGE CFD software automatically refines results with fluctuating and moving conditions; such as temperature and velocity, while improving through-put and achieving reliable CFD results. The software will be leveraged throughout Roush Yates Engines. Convergent Science brings a great deal of experience to the partnership, demonstrated by its broad background with OEM manufacturers, academics, government and corporate organisations. “We are delighted to be partnering with one of NASCAR’S largest and most respected engine builders,” said Rob Kaczmarek, Director of Global Marketing at Convergent Science. “Our dedication to bringing our customers the most innovative CFD software for simulating flow and combustion is our passion.” Press Contact Elan PR Ltd Nick Bailey t: 44 (0) 1295 780411 m: 44 (0) 7813 956664 e: [email protected] About Convergent Science Founded in Madison, Wisconsin, Convergent Science is a world leader in computational fluid dynamics (CFD) software. -
Parade ALSO INSIDE L WELCOME to DARLINGTON L TANYA TUCKER & GRAND FUNK RAILROAD L the LADY in BLACK L THINGS to DO
www.newsandpres.net WEDNESDAY, SEPTEMBER 2, 2015 Return of the Southern 500 Parade ALSO INSIDE l WELCOME TO DARLINGTON l TANYA TUCKER & GRAND FUNK RAILROAD l THE LADY IN BLACK l THINGS TO DO CLASSIC DRIVERS A special publication of The News & Press , Darlington, S.C. SOUTHERN 500 B`oodibtjp]\^fjiom\^fÊ a\no) Ij<kkjdioh`ioI``_`_Ê Jk`i2?\tn\R``f ) McLeod Urgent Care Centers WEDNESDAY, SEPTEMBER 2, 2015 2 NEWS AND PRESS DARLINGTON, S.C. SOUTHERN 500 It is no secret that Darlington Raceway Wholds a speecial pllacec in theo heart mof every e to the City of Darlington! NASCAR fan and we are delighted to wel - come you to the 66th running of the Southern 500. During my 12 years as Mayor of the City of Darlington we have seen many changes at Darlington Raceway, but one thing has not changed. Southern hospitality and the Southern 500 go hand-in-hand. Please take time to enjoy the beauty of the City of Darlington and Darlington County during Labor Day weekend. My hat is off to Darlington Raceway pres - ident Chip Wile and the job he and his staff has done in bringing the Southern 500 back to Labor Day weekend. We welcome you the race fan into our hearts and homes during this special time of year. Enjoy the Southern 500 and please drive carefully on the way home as we want you to return next year. Anthony Watkins Mayor City of Darlington, SC Car Museum, 1301 Harry 1765 Harry Byrd Hwy. For The News & Press Byrd Highway; Scarlett’s barbecue, there’s Nick’s Serving Darlington County since 1874 Antiques, 500 E. -
CLINT BOWYER No
CLINT BOWYER No. 14 Rush Truck Centers/Mobil 1 Team Report Round 1 of 36 – 62nd Daytona 500 – Daytona Car No.: 14 – Busch Clash: Mobil 1 Ford Mustang for Stewart-Haas Racing Daytona 500: Rush Truck Centers/Mobil 1 Ford Mustang for Stewart-Haas Racing At Track PR Contact: Drew Brown with True Speed Communication ([email protected]) Primary Team Members: Driver: Clint Bowyer Crew Chief: John Klausmeier Hometown: Emporia, Kansas Hometown: Perry Hall, Maryland Car Chief: Chad Haney Engine Builder: Roush Yates Engines Hometown: Fairmont, West Virginia Headquarters: Mooresville, North Carolina Engine Specialist: Jon Phillips Spotter: Brett Griffin Hometown: Jefferson City, Missouri Hometown: Pageland, South Carolina Over-The-Wall Crew Members: Fuelman: Rick Pigeon Front Changer: Ryan Mulder Hometown: Fairfax, Vermont Hometown: Sioux City, Iowa Carrier: Jon Bernal Rear Changer: Chris Jackson Hometown: Shelby, North Carolina Hometown: Rock Hill, South Carolina Jackman: Sean Cotten Hometown: Mooresville, North Carolina Road Crew Members: Transporter Driver: Todd Cable and Bryan Kleinsasser Tire Technician: Keith Eads Hometowns: Shelby, North Carolina, and Bath, South Dakota respectively Hometown: Arlington, Virginia Shock Specialist: Brian Holshouser Engineers: Mike Cook and Marc Hendricksen Hometown: Charlotte, North Carolina Hometowns: Annapolis, Maryland, and Clinton, New Jersey, respectively Underneath Mechanic: Stephen Gonzalez Front End Mechanic: J.D. Frey Hometown: Mooresville, North Carolina Hometown: Ferndale, California Interior Mechanic: Trevor Adams Hometown: Naples, Florida Notes of Interest: • Bowyer owns career totals of 10 wins, three poles, 80 top-five finishes, 214 top-10s and 2,988 laps led in 505 Energy NASCAR Cup Series races. He also owns eight NASCAR Xfinity Series victories. -
Table of Contents
TABLE OF CONTENTS MEDIA INFORMATION 1 FOX NASCAR PRODUCTION STAFF 2 DAYTONA 500 PRODUCTION ELEMENTS 3-4 DAYTONA 500 AUDIENCE FACTS 5-6 DAYTONA 500 AUDIENCE HISTORY 7-8 DAYTONA SPEEDWEEKS ON FOX PROGRAMMING SCHEDULE 9-12 JEFF GORDON’S DAYTONA 500 KICKOFF CELEBRATION ON FOX 13 FOX DEPORTES 14 FOX DIGITAL 15-17 FOX SPORTS SUPPORTS 18 FOX NASCAR HISTORY & TIMELINE 19-21 MOTOR SPORTS ON FOX 22-24 BROADCASTER & EXECUTIVE BIOS 25-48 MEDIA INFORMATION The FOX NASCAR Daytona 500 press kit has been prepared by the FOX Sports Communications Department to assist you with your coverage of this year’s “Great American Race” on Sunday, Feb. 21 (1:00 PM ET) on FOX and will be updated continuously on our press site: www.foxsports.com/presspass. The FOX Sports Communications staff is available to provide further information and facilitate interview requests. Updated FOX NASCAR photography, featuring new FOX NASCAR analyst and four-time NASCAR champion Jeff Gordon, along with other FOX on-air personalities, can be downloaded via the aforementioned FOX Sports press pass website. If you need assistance with photography, contact Ileana Peña at 212/556-2588 or [email protected]. The 59th running of the Daytona 500 and all ancillary programming leading up to the race is available digitally via the FOX Sports GO app and online at www.FOXSportsGO.com. FOX SPORTS ON-SITE COMMUNICATIONS STAFF Chris Hannan EVP, Communications & Cell: 310/871-6324; Integration [email protected] Lou D’Ermilio SVP, Media Relations Cell: 917/601-6898; [email protected] Erik Arneson VP, Media Relations Cell: 704/458-7926; [email protected] Megan Englehart Publicist, Media Relations Cell: 336/425-4762 [email protected] Eddie Motl Manager, Media Relations Cell: 845/313-5802 [email protected] Claudia Martinez Director, FOX Deportes Media Cell: 818/421-2994; Relations claudia.martinez@foxcom 2016 DAYTONA 500 MEDIA CONFERENCE CALL & REPLAY FOX Sports is conducting a media event and simultaneous conference call from the Daytona International Speedway Infield Media Center on Thursday, Feb. -
Nascar Memorabilia and Toys by Watson Auction Systems at Onawa, IA
09/27/21 01:19:33 Nascar Memorabilia and Toys by Watson Auction Systems at Onawa, IA Auction Opens: Mon, Aug 17 4:37pm CT Auction Closes: Sun, Aug 30 7:00pm CT Lot Title Lot Title 0001 Vintage " Funky Monkey" With Cymbals 0107 NASCAR Adam Petty 0002 Limited Edition 1937 Chevrolet Tanker 0108 NASCAR Toys “R― us 0003 California Raisins 0109 NASCAR J.Gnap 0004 51 Ford W/ Race Car Bank 0111 NASCAR Dale Earnhardt Jr. 0005 59 Chevy El Camino W/ Race Car Bank 0113 NASCAR Dale Earnhardt Jr. 0006 Red Bourbon Or Wine Decanter W/ Short 0114 NASCAR Dale Earnhardt Jr. glasses 0115 NASCAR Rusty Wallace 0007 22k Gold 25th Anniversary Plate 0116 NASCAR Darrell Waltrip 0008 Onyx Ring 0117 NASCAR HUTT Stricklin 0009 Diamond And Purgle Gem Ring 0118 NASCAR McDonald’s cars 0010 Silver Chain W/ Charm 0120 NASCAR Dale Earnhardt Jr. 0011 Heavy Braided Chain Rope 0122 NASCAR limited addition series 0012 Gold Braided Choker Chain 0123 NASCAR #44 0013 Gold Braided Chain Necklace 0124 NASCAR Terry Labonte 0014 Silver Bracelet Watch 0126 NASCAR Kyle Petty 0015 Antique Costume Bracelet & Earrings 0127 NASCAR Mark Martin 0016 Earings 0128 NASCAR Kyle petty 0017 Dream Catcher Earings 0129 NASCAR Dave Blane 0018 Earings 0130 NASCAR 0019 Earings 0131 NASCAR Allen Johnson 0020 Earings 0132 NASCAR Dave Blaney 0021 Misc 0133 NASCAR Dave Blaney 0022 1 Bottom Plow 0134 NASCAR Dave Blaney 0023 John Deere Steam Engine And Single Cylinder 0135 NASCAR Dale Blaney 0031 John Deere Model "B" Tractor 0200 Nascar Jeff Gordon Cards 0045 John Deere Dealer Commemorative Coin 0201