"PEGEEN PREFERS" Starring Smart, War-Wise Pegeen Fitzgerald BECAUSE

AUGUST :1.0, 1942 PRICE 15 CENTS

The Weekly

TT-

.sponsors pre/'er "PEGEEN PREFERS" starring smart, war-wise Pegeen Fitzgerald BECAUSE...

"Pegeen Prefers" is geared to the times. It's a show deliberately planned to help women adapt their homes and habits to changing economic conditions.

"Pegeen Prefers" gets results fast. One announcement, for instance, just pulled 1547 replies at a cost -per- inquiry of 4.8e. This is lower than the lowest cost -per- inquiry credited to any other media used by the sponsor.

"Pegeen Prefers" is on WOR at one of the best women- listening spots in the WOR schedule; when the total audience in New York, in fact, is 60% women!

"Pegeen Prefers" is described in brief, but helpfully informative detail in a R booklet just prepared by WOR. Send at 1440 Broadway, in New York for your FREE copy today. Pr lina ryRe ad er BROA9ÁSTI N G Tho WP4w /owemnnnsinn nF Rne1in

ONE OF A SERIFS PRESENTING THE MEN WHO MAKE FREE & PETERS SERVICE

Four years, King College Two years, Lt., J. C., U. S. Navy Niue year.,, George Batten Co. Three years, Hommunn, Turcher & Sheldon Seven years, Account Manager and Vice President.

Schechter Resigns CBS GROSS RISES As NBC News Chief BUT NET IS DOWN ALTHOUGH gross income of CBS Leaves Aug. 15 to Join Cowles for the 26 weeks ending July 4, In OWI in Washington 1942, reached a total of $30,901,661, an increase of nearly $750,000 over A. A. SCHECHTER, NBC direc- the same half -year period of 1941, tor of news and special events, re- the network's net profit for the signed last week, effective Aug. period after taxes amounted to only 15, to accept a post with the of- $1,647,738 as compared to $2,435,- fice of War In- 197. Thus despite higher gross, the in CBS net went down by more than fo oration $881,000 for the first half of the Wa hington. He current calendar year. will report t o Earnings per share on the 1,716,- Ga ner Cowles 277 shares of $2.50 par value stock Jr., assistant di- outstanding amounted to 96 cents rec r for Do- as compared to $1.42 for the first mestic opera- half of 1941. The CBS board on tions. His succes- HANDS IN FRIENDSHIP and farewell were extended C. Howard Lane, Aug. 5 declared a cash dividend of sor has not yet formerly business manager of McClatchy Broadcasting Co., Sacramento, 30 cents per share on Class A and named. Cal., at a banquet staged in his honor by the Sacramento Ad Club of B stocks, payable next Sept. 4. been which he was a director, on July 24. Event was attended by radio and Operating expenses, selling and A pioneer in Mr. Schechter business executives from all parts of Central California. Mr. Lane administrative costs and deprecia- the development resigned his West Coast post to become central division field manager of tion and amortization rose to $18,- of radio as a news reporting me- the CBS stations relations department, headquartering in Chicago. Well - 342,447 for the first half of 1942 dium, Mr. Schechter, a former wishers are (1 to r): George Ross, manager of KWG, Stockton; Gordon as compared to $16,104,415 for the nevispaperman, has been with Daniels, executive of California Western States Life Ins. Co.; Arthur same period last year. Provision for NBO since 1932, having joined it Dudley, secretary- manager, Sacramento Chamber of Commerce; Joe income and excess profits taxes, as writer. He was promoted to Brannon, manager of Sears, Roebuck & Co., that city; Mr. Lane; Will calculated under the 1941 Revenue nevi s editor in 1935 and added the Thcmpson Jr., manager of KROY, and Leo Ricketts, manager of Act, was $2,316,238 as against duties of director of special events $2,435,197, but a supplemental provision of $668,500 is added for esti- in 1938. Recently he did special Wide Response to `Plug Uglies' Drive mated additional Federal income consultative work for the War De- and excess profits taxes calculated partment Bureau of Public Rela- t.c Rpepi.rpd Frnm. Renders of `ni,ffese under the pending Revenue Bill of NEW contracts show what national as well as local advertisers think of the new WSIX power and frequency and our potency in producing sales.

Meantime, the rich Nashville market is getting richer daily. Crops are coming

in . . . defense industries booming ... men pouring into army camps by tens of thousands. YOU CAN BLANKET THIS WHOLE NASHVILLE AREA now over WSIX -Old 250 -watt rate card still in effect for the time being -But hurry!

NATIONAL REPRESENTATIVES - SPOT SALES, INC.

5000 980 WATTS KILOCYCLES

BROADCASTING Broadcast Advertising .g111.;11st I0. ?-;r c rag, l.3 HEADS OWI Stack - Goble Goes Receiver Tube Advisory Board of WPB ZACHARY RADIO PRODUCTION Out of Business Weighs Civilian, Military Needs, Output GEORGE ZACHARY, former CBS STACK -GOBLE Adv. Agency, Chi- CONCENTRATION as a practi- fall within 35 types, according to producer now handling the Coca cago, one of America's oldest ad- method of production was con- the WPB. Cola Pause That Refreshes on that vertising agencies, was liquidated cal network for D'Arcy Adv., St. Louis, sidered at length Aug. 5 when As part of the simplification last week by the personal attorneys members will this week joins the Radio Bureau members of the War Production study, committee Office War Information as for the E. R. Goble estate. Mr. to Victory of the of Goble died May 6. Since that time Board's Radio Receiving Tube In- give careful attention head of its newly -created produc- the New York office of the agency dustry Advisory Committee met tube models, which will emphasize tion division. He will supervise all has been dissolved, with Richard A. with Frank H. McIntosh, chief of simplicity in range as well as use programs produced by the Radio Porter and Harold Kemp resigning the radio section of the communi- of as little critical material as Bureau, which under the recent re- to set up the New York office of cations branch and the presiding necessary. Division of production organization absorbed the former Roche, Williams & Cunnyngham Government officer, by authority of among factories by tube types will radio division of the Office of Emer- [BROADCASTING, July 6]. also be studied by the commit - gency Management, and he will act Leighton H. Peebles, chief of the Government de- The agency was organized in communications branch. tee. as advisor to all 1894 by J. L. Stack who withdrew optimistic sign in the partments and bureaus on pro- from the business in 1921 when the At present, WPB indicates there Another grams designed to aid the war late Mr. Goble, who had come from is an ample existing supply of re- tube supply picture is the current effort. the Chicago Tribune in 1910, be- ceiving tubes to cover civilian stock of tubes originally intended Mr. Zachary reports for duty came president. The agency was needs for at least six months and for use in automobile radios. Since Aug. 11 and will serve directly un- the first to place advertising for possibly for a year, with a few the gasoline rationing program der William B. Lewis, chief of the Wm. Wrigley Jr. Co. in the 90's exceptions. Increasing military de- and rubber conservation emphasis, Radio Bureau, who in turn reports and the Atchinson, Topeka & Santa mands make it necessary, it was WPB claims that the normal wear to Gardner Cowles Jr., assistant Fe Railroad, which has not an- most ef- on tubes has been reduced. Al- OWI director of domestic opera- nounced appointment of a new pointed out, to plan the tions. He is the organizer and di- the ficient production method. In line though gasoline rationing only af- agency, had been with Stack -Goble country rector of the Ellery Queen series since its inception 48 years ago. with this aim, concentration of fects a portion of the at and formerly directed the Camp- Herbert Hulsebus, vice -president, production could allow delegation present national emphasis on rub - bell Playhouse and Goodrich Rub- J. M. Willem, account executive, of civilian production to one group ber conservation has reduced car ber's 100 Men and a Girl programs. and Frank Pettee, copy chief, have of producers with the rest devoted use. A reduced demand for auto Mr. Lewis last week announced not announced their future plans. completely to military needs. radio tubes allows for a diversion that Nat Wolff, who has been act- of raw materials to other tube ing as OWI liaison in Hollywood, Military Rejects manufacture has been promoted to deputy chief War Board Renamed However, there is an obstacle Members of the committee at- of the Radio Bureau coordinating EMBRACING a wider field in plan- and supervising all West Coast ac- to such a plan in the matter of tending were: M. F. Balcolm, Hy- tivities. Mr. Wolff has relinquished ning of Army and Navy communi- current- grade- Sylvania Corp.; Harry C. cations in wartime, the Washington price ceilings. Producers his talent bureau business and now Communications Board has been re- ly maintain that the rising costs Bonfig, RCA Mfg. Co.; Ray Bur - devotes all of his time to OWI with named the Combined Communica- of production make it unprofitable lew, Ken -Rad Tube & Lamp Co.; offices in the Taft Bldg., Hollywood. tions Board. It is the supporting to devote their entire energies to Raymond E. Carlson, Tung Sol conmunications agency of the Com- civilian production at current Lamp Works; L. H. Coffin, Hytron bined Chief of Staff Commission of prices. Thus, before any practical Corp.; Lawrence K. Marshall, Lewis Calls Newscasts the United Nations in Washington. plan of concentration may be Raytheon Products Corp. Major Radio War Job U. S. membership of the newly- evolved price obstacles must be STATING that "news is the most named board is Maj. Gen. Dawson removed. Ohio Oil Resumes important commodity that wartime Olmstead, Chief Signal Officer of William B. Lewis, M. The committee also considered OHIO OIL Co., Cincinnati (Mara- radio handles," the Army; Brig. Gen. H. McClel- chief of the Radio Bureau, Office the practicability of using mili- , on land, Director of Technical Serv- thon gasoline, motor oils) Sept. of War Information, told a radio ices of the Army Air Forces; Capt. tary rejects for civilian purposes. 6 will resume Views on the News Committee members voluntarily by Gregor Ziemer, Alcott, workshop session at Northwestern Joseph R. Redman, Director of Carroll U of radio's role in the post -war Naval Communications; Capt. Carl offered to obtain production inven- William Hessler and J. Sims from world. Holden, on the staff of Adm. Ernest tories to aid the WPB in obtain- WLW, Cincinnati, and six other Mr. Lewis stressed the force of J. King, in charge of communica- ing the larger picture. Although NBC Midwestern stations (WMAQ radio as a public morale builder in- tions; Lt. Col. Frank W. Wozen- there has been some suggestion WSPD WCOL WBOW WGBF forming the people of why they cra t, Army Signal Corps, board distributors might attempt to WOWO), Sundays, 3:30 -4 p.m. fight, what they're fighting against - that (CWT). Agency is Stockton, West, sec etary for the Army; Com. Gil create a stockpile of tubes, Mr. and the things they must do to in- be B. Meyers, Navy secretary of Burkhart, Cincinnati. victory. At length he described the board. McIntosh denied this and ex- sure plained that PD 1X applications the coordinating function of his may not obtain more than a two - Rit in Chicago unit in war information. P' lsbury Buys Champion month supply of tubes, at one RIT PRODUCTS Corp. (Rit tints, PILLSBURY FLOUR MILLS Co., time. This eliminates the possibil- dyes), on Sept. 8 will start 50 spot New OWI Material Minneapolis, with the acquisition of ity of a stockpile and from pres- announcements weekly for 52 weeks TWO MORE background brochures Champion Milling and Grain Co., ent indications assures the con- on major and secondary Chicago covering the United Nations theme Clinton, Ia., has started distribu- stations. Station list has not been tinued flow of tubes into the hands completed. Agency is Earle Lud- and salvage have been issued by tion of livestock and poultry feed of distributors. the Radio Bureau, Office of War under the trademark Pillsbury's gin, Chicago. Information, according to an an- Best. Dealer promotion in trade Simplification was another prob- nouncement Aug. 10. Material is journals has been placed by the lem considered by the advisory prepared for the use of radio writ- agency, McCann- Erickson, Chicago, group. It was suggested at the ers and producers throughout the and contemplated consumer adver- meeting that the current number country. Other material to be re- tising is said to include radio. Ad- of receiver tube types, for both leased shortly covers wartime jobs dition of the Clinton plant brings military and civilian needs, make for women, anti-inflation steps, and the total of Pillsbury feed mills to production unwieldly. Obviously, the conservation of gasoline and eight. the greater the number of types rubber. the more difficult becomes the prob- Azcarraga Visits N. Y. lem of supplying armed forces Johnson Expands List EMILIO AZCARRAGA, manager throughout the world. Simplifica- JOHNSON & JOHNSON, New of the 43- station Mexican Network tion of the number of civilian Brunswick, N. J., which started a which is affiliated with the NBC tube types would permit greater spot campaign June 29 for its Red Pan -American Network, is current- concentration on military needs Cross surgical dressings on 63 sta- ly in New York to confer with and increase the efficiency of civil- tions, has expanded the list to 74 broadcasting officials on the serious ian repair and maintenance at the stations, carrying six to 10 an- shortage of replacement parts and same time. nouncements weekly. The drive, di- tubes for Latin -American transmit- rected to men and women studying ters, which in six months or so Tube Standardization first aid for home defense as well threatens to take those stations off as to workers in defense industries the air. Mr. Azcarraga was greeted To illustrate the extent of civil- subject to minor cuts and abrasions, in New York by Niles Trammell, ian tube types currently in pro- From Click is in addition to the weekly CBS president of NBC, and John F. duction, WPB estimates put the 'We have just received permission show The Voice of Broadway with Royal, vice-president in charge of figure about 350. Of these, approxi- to announce that it Dorothy Kilgallen. Agency is international relations for NBC. mately 95% of the tubes produced rained yesterday.' Young & Rubicam, New York. Page 14 August 10, 1942 BROADCASTING Broadcast Advertising Group HEAT WAVE BRINGS Manpower GAIN IN LISTENING On Aug. 11 Will AMERICAN radio listeners ap- parently turned to music for relief Study Radio Jobs from the recent heat wave, according to the program report for the Lists Now Being Circulated last two weeks in July by the Co- operative Analysis of Broadcast- In Government For Study ing, which showed that four of the AN EXTENSIVE list of critical 10 highest shows in audience popu- those in the larity were musical productions. occupations, including Leading the CAB list of network broadcasting and the communica- shows was the 45- minute Hit Pa- tions fields, has been drawn up by rade, while other musicals in the the U. S. Employment Service for top 10 included Kay Kyser, the use of the War Manpower Com- Fitch Bandwagon, and Saturday mission and is now in the hands Night Serenade, which ranked of the various Government agen- third, eighth and ninth. Newcom- cies affected, it was learned last ers to the networks with high rat- W LW, after Miss of which is BASHFUL GERTIES mailed their girdles to Cincinnati, ings were The Remarkable week. The list, release course to those who were too embarrassed seventh on the CAB list, is being studied "Col. Cumauatt" advised this Tuttle, expected shortly, to drop them off at filling stations. Holding sample (1 to r) are: George and Star Spangled Vaudeville, by various agencies such as the Biggar, program director; Frank Allen, agricultural department; Jimmy tenth in line. Other leaders were Board of War Communications, Leonard, WSAI program manager; Chick Allison, promotion manager; Mr. District Attorney, second; and will be returned to the War Van Woodward, director of WLW -WSAI continuity department; and Kit Post Toasties Time, fourth; In- Manpower Commission for final re- Fox, coordinator of defense broadcasts for WLW who originated the idea formation Please, fifth; One Man's vision and release. and helped "Col. Cumquatt" in his roundup program. Actually, the Family, sixth. colonel is Ken Peters, WLW announcer -actcr. The same CAB report included a It was also learned from a WMC special rating for the speech spokesman that formal review of broadcast July 23 by Secretary of the list will be undertaken by State Cordell Hull on "The Seri- that Commission Aug. 11. How- ville Courier Journal and Times, FOUR MORE OUTLETS ousness of the War ". Mr. Hull's ever, it was said that about one - operating WHAS, Louisville. rating was 34, the highest CAB third of the list of more than 2,000 It was again emphasized by the JOIN MUTUAL NET count ever credited any member of President Roosevelt's cabinet. occupations had already been given WMC that the lists are not to be WGOV, Valdosta, Ga., operated by careful review, and the session considered final. Frcm time to time E. D. Rivers, on Sept. 1 will join Aug. 11 will be concerned with additions or subtractions may be MBS, and two other stations will Radio Boosts Interest in suggestions and advice of other made, it was said, and Govern- become Mutual affiliates sometime Government agencies for final de- ment agencies as well as industry in September -WCNC, Elizabeth Opera, Survey Reveals N. C., and WSAP, new sta- many termination of the list in its first groups will be called upon for ad- City, WITH A desire to reach the tion in Portsmouth, Va. These two opera lovers in this country, includ- published form. ditional information on occupations will join the network on the date vast radio audience which shortages appear or evi- ing the Types of Listings whenever WSAP starts operations, bringing hears the Saturday afternoon Met- dence is shown that an important the total number of Mutual affili- ropolitan Opera broadcasts on the It was assured that a lengthy industry will suffer unless there is ates to 208. BLUE, and the Sunday Metropoli- "master" list of these occupations curtailment in drain on its person- WGOV operates on 1450 kc., 250 tan Auditions of the Air on NBC, nel. watts fulltime, while WCNC, the Metropolitan Opera Assn. last will be released. In addition, how- operated by the Durham Radio two week issued the first comprehen- ever, it was suggested that Corp., operates on 1400 kc., 250 sive summary of operations ever other types of listing may be made Dept. May File watts unlimited. WSAP, which will published and made available to the -one more compact for use of Se- Justice replace WGH, Newport News, Va., press and public in its 59-year his- lective Service in drafting men for Against RCA and Others as the Mutual affiliate in that area, tory. will operate on 1490 kc., 250 un- on Operations" the military, the other by grouping was given last Fri- The "Statement the occupations under general INDICATION limited. contains a general report on the day by Thurman Arnold, chief of CKCL, Toronto, 1,000 -watt sta- outlook for next season by Cor- classifications for use of Govern- the Justice Department's Anti - than the tion on 580 kc., will become a MBS nelius N. Bliss, chairman of the mental agencies other Trust Division, that the Govern- affiliate Sept. 1, the second Cana- board, during which he mentions Manpower bureaus. In the latter ment again would file anti -trust dian station to loin Mutual. the that the operas will be broadcast listing, it is expected that broad- suits against RCA and other radio other being CKLW, Detroit-Wind- again this year (BLUE, sponsored casting will be included along with companies. sor. by the Texas Co., New York). other communications categories It is understood Mr. Arnold has That the association is "more asked Federal Judge Albert B. ever before concerned with plus newspaper and periodical oc- Maris to vacate a than cupations. of Wilmington New Turns Quiz radio broadcasting" is attested by decree entered in the Federal Dis- Edward Johnson, general manager, All lists are expected to go into trict Court of Delaware in 1932 LEWIS -HOWE Medicine Co., St. Louis, on Oct. 3 will start a new in his report which states, "The great detail regarding the particu- against RCA and other radio cor- regular Saturday afternoon series porations which was taken as a quiz show, as yet untitled, on about lar duties of each occupation, 50 CBS stations in the Saturday is identifying the Metropolitan settlement of an anti -trust suit with the musical life length of time for training of re- by the then At- 8-8:30 p.m. period. Format of the more directly placements and other pertinent filed against them new series, which will promote of the entire nation, is awakening torney General William D. Mitchell. and fostering a national love of data. Mr. Arnold told the court that Turns, has not yet been decided, according to Roche, Williams & Cun- opera, while at the same time wid- Manpower Allocation "the course of events since then ening the scope of our appeal." indicates that the decree has not re- nyngham, New York, agency han- The WMC will use the lists for moved the unlawful restraints of dling the account. replacement and allocation of man- trade and prohibited monopolies." Van Camps Series power among the various industries. He added that the original 14 de- Film Rights Sold fendants with "new parties are MONOGRAM PICTURES, Holly- VAN CAMPS Inc., Indianapolis, Selective Service will utilize them which for the last six months has needs. This now engaged in a new monopoly wood. in its first package deal has ac- for the military is being quired film rights to the CBS Pacific been conducting a spot campaign done to prevent inroads on person- covering the whole radio field, including television and frequency Coast detective series, Adventures of for Tenderoni, new macaroni prod- nel in the occupational fields consid- modulation." The 1932 decree was Como Jones. Agreement permits Mon- uct, is now using 75 stations in 125- ered as essential. In line with this ogram to make two pictures with op- 130 markets. Spot announcements not decided against all defendants. tion for more. Columbia Pictures weekly, the President on Aug. 4 trans- The Government dropped suits average three to five times Corp. has contracted with Max Marcia according to Calkins & Holden, New ferred from the War Production against many of the corporations. for screen rights to the weekly CBS including General Electric and Crime Doctor. York, agency in charge. Board to the WMC the Committee Westinghouse, when consent agree- on Fair Employment Practices dispose of cer- ments were made to RADIO SCRIPT, "This Precious HISTORY of radio in Canada, from which was set up to prevent "pi- tain stockholdings as well as make Freedom." written by Arch Oboler. the financing by Canada of Marconi's rating" among employers for scarce other concessions. A ruling from NBC producer- director, and voted the first experiments on this side of the skilled workers. Among members Judge Maris will be made later best radio play of 1941, is the basis Atlantic. to today's wartime use of with no indication as to the date. of a special motion picture now under radio, is featured in a film The Voice of this committee are David Sar- production by General Motors Corp., of Action of the Canadian Govern- noff, president of RCA and Mark EDMUND F. JOHNSTONE. presi- Detroit. The picture will be shown ment's National Film Board released at end of July in the monthly Canada Ethridge, former NAB president dent of Redfield -Johnstone. Inc.. New free during September and October to York agency. has taken n leave of GM employes and their families in Carries On series distributed to and general manager of the Louis- absence to join the Army Air Force. theatres in their home towns. theatres throughout the hemisphere. BROADCASTING Broadcast Advertising August 10, 1942 Page 15 WI Shifts Pair WAR AD PROGRAM OUTLINED BY AT&T o Post at London USE OF ADVERTISING, includ- J. . Reston Goes This Week; ing radio, by AT &T, to impress the public with the need for curtailed H ttelot To Follow Soon use of telephones in wartime was W TH Archibald MacLeish and described in a letter sent July 22 to M rry Brophy back from London, BWC -FCC Chairman James Law- w re they helped organize a rence Fly by Keith S. McHugh, AT &T vice- president. br nch office of the Office of War In [BROADCASTING, July Mr. McHugh's letter followed a ormation telegram sent to Mr. Fly on June 20 , Robert Sherwood, assistant 29 by Walter S. Gifford, in which 0 I director for overseas opera - the AT &T president promised full tio , announced last week that cooperation in a BWC request that Ja es B. Reston had been assigned telephone companies in their ad- to London. Mr. Reston, until last vertising point out the need for year a member of the New York eliminating unnecessary telephone Times London staff and recently calls. with that newspaper's Washington Mr. McHugh revealed that 20,000 bureau, will handle information de- spot announcements on 600 sta- signed for the British people tions have been used in the AT &T relat- campaign since its advertising de- ingi to the American war effort, partment conferred on the matter transmitted primarily via radio. July 3 [BROADCASTING, July 20]. Also assigned to London is The spot announcements were in addition to four brief talks on NBC Ric1Iard Hottelot, former United SIGNING CONTRACT that puts Counter Spy on 59 BLUE stations Press foreign carried by 97 stations. The letter correspondent. Mr. beginning Sept. 28, W. J. Frankston, vice -president of Mail Pouch remarks that "the number of lis- Renton leaves this week, Mr. Hotte- Tobacco Co., Wheeling, completes arrangements with radio officials. At teners reached by the radio effort lot shortly afterward. Already in left is Fred M. Thrower, general sales manager of BLUE, and standing will be many million, but accurate London for Mr. Sherwood's branch, are (1 to r) R. C. Woodruff, radio director of Walker & Downing, Pitts- figures are not obtainable." als on a news mission, is Richard burgh, the agency; William S. Walker, agency president; and Jack AT &T also used 16,900 large ads Ho ander, former managing edi- Donohue, BLUE sales staff. in 5,800 newspapers with a total tor of the Washington News, re- circulation of 185,000,000; 110 large cen ly assistant chief of the Dono- Lance on Blue MacPHERSON NAMED ads in 100 magazines with a total van Committee's newsroom which circulation of 55,000,000; 12,000,- and r the recent informational re- LANCE PACKING Co., Charlotte, MANAGER OF KOA 000 bill inserts reaching all tele- which last year sponsored the phone subscribers; 150,000 card ads org nization was absorbed by OWI thrice -weekly quarter -hour Toast - APPOINTMENT of James R. in pay station booths; special work and placed under Robert Horton. chee Time program on the BLUE, MacPherson as acting manager of with large toll -using business sub- Pflaum Coming Back on Aug. 9 started a Sunday half - KOA, Denver, for the duration, scribers; and 11,500 posters and hour musical show on the BLUE has been announced by Sherman window displays in company busi- turning shortly from London, for its Toastchee peanut butter - D. Gregory, man- ness offices. wh a he was assigned by the old cheese cracker sandwiches, featur- ager of the NBC - Mr. McHugh stated the campaign Do van Committee on a special ing Edward MacHugh, sinaPr. operated stations will be adjusted from month to rnis ion, is Irving Pflaum, also a Paul Lavalle's Orchestra and Will department in month "as experience warrants" fo er UP foreign Donaldson's quartet. Representing New York. Mr. and in general "national advertis- correspondent, the largest radio in MacPherson re- who recently was chief of the Don- expenditure ing will be undertaken as to the the comany's history, the series placed Lt. Comm. parts of the program which are ovan newsroom, largely engaged in is heard on 65 BLUE stations, Lloyd E. Yoder, preparing news for shortwave common to the nation as a whole concentrated in the South where USNR, who re- but most of the effort must be de- broadcasting from this country. the distribution of Tnastchees cen- cently w a s or- voted where it is needed to the situ- Mr. Pflaum's new assignment has ters. Agency is Morse International, dered to active ation existing in individual locali- not been determined. New York. duty in the Navy ties or areas." Mr. MacPherson as public rela- James Warburg, Mr. Sherwood's tions officer for the State of chief aide, who went to London Philip Morris Series Colorado. Local with MacLeish and Brophy, is re- MacPherson joined KOA in Phone Spots maining there to organize the office. PHILIP MORRIS & Co., New May, 1934, as sales account execu- SOUTHERN CALIFORNIA Chie of the London office has not York. on Sept. 8 will start an tive and head of the sales promo- Telephone Co., Los Angeles, col- yet been selected. Brophy, former "entirely new" show st a r r in g tion department. He had previous - laborating in the nationwide drive Ginny Simms, songstress, and ily served as merchandising di- to instruct the public how to use CBS official on the West Coast, David Rose's Orchestra from Holly- resumes his duties as chief of the rector and sales manager of the communication equipment during wood, in the Tuesday 8 -8:30 p.m. old WIBO, Chicago. In October, wartime, in a five -week test, on Com unications Facilities Bureau spot on NBC, currently filled with of 1939, he was appointed national July 30 started utilizing weekly WI, concerned largely with Johnny Presents and Ray T;ln ,-11's snot and local sales manager of one-minute spot announcements on shot wave technical operation. Mr. Orchestra. Ginny Simms will dou- KOA, a post that he will continue 19 Southern California stations Mac eish, one of the five deputy ble as singer and mistress of cere- to hold in addition to his man- (BROADCASTING, July 20]. List in- dire ors of OWI under Elmer monies. but no details on the for- agerial post. cludes KECA KFI KNX KHJ Davi , continues as assistant di- mat of the show itself have been Lt. Comm. Yoder, who has been KFAC KFVD KFWB KGFJ rect for policy development. given out by Biow Co., New York. granted a leave of absence from KMPC KMTR KRKD KVOE KGB the station, completed 15 years KFSD KFMB KPRO KIEV KPAS service with NBC on Aug. 1. Prior KXO. `Vox Pop' Renews to his affiliation with KOA in 1939, O I Charter Material A PIONEER SPONSOR on CBS, he was NBC Western Division Drug Baltimore, has press head and manager of KPO Keyne -Gordon on MBS IN Emerson Co., ONNECTION with the first renewed Vox Pop for the second and KGO, San Francisco. PHILIP KEYNE -GORDON, news- anni ersary of the signing of the consecutive year on that network paperman formerly associated with Atla tic Charter on Aug. 14, 1941 for Bromo- Seltzer. The company UP, Scripps-Howard Newspapers, when President Roosevelt and started using CBS facilities Sept. and midwestern publications, has Prim Minister Churchill met at 18, 1927, the second day of the Welch Holds Serial started a series of daily news ccm- sea, the Office of War Information existence of the network, when it WELCH GRAPE JUICE Co., mentaries on MBS in the period has issued a summary of speeches presented The Emerson Hour with Westfield (grape, tomato juice). formerly occupied by B. S. Berco- on our peace aims and the post- the Howard Barlow orchestra and will retain Dear John on 64 CBS vici, news analyst. Broadcasts ori- war World to be used on programs other stars of the time. Vox Pop, stations instead of substituting ginate at WJW, Akron, and are in celebration of the event. The which started on KTRH, Houston, that program with Bill of Divorce- locally sponsored. British - born OWI as the first man -in-the -street quiz ment as reported in BROADCASTING Keyne-Gordon, was educated at Ox- suggests that the material in November 1932, has been aired can be used by commentators, Aug. 3. Program, however, on ford, served in World War I, and for- more than '790 times. More than Aug. 16 will change time from Fri- won distinction for his coverage ums and round -table discussions, 250,000 questions have been asked days 7:15 -7:30 p.m. to Sundays of the Harding Presidential cam- dramatizations, tributes, general on the broadcasts. Ruthrauff & 6:15 -6:30 p.m. Irene Rich will con- paign, the Teapot Dome scandal, entertainment programs and for Ryan, New York, handles the ac- tinue in the title role. H. W. Kastor and the Washington disarmament specs 1 events shows. count. & Sons, Chicago, is agency. conference. Page 16 August 10, 1942 BROADCASTING Broadcast Advertising 1) 4tt. I' art¢. o 5010 o o ateke,... e

"I'm just a paper match, born to die in twenty seconds. Here I am, in the big stadium, where

the Army War Show is packing them ín. Tanks and jeeps maneuver in sham battle, as planes overhead

try to slip through stabbing lances of light. The noise is overpowering, as a U. S. Army task force re- enacts the real thing. "A single little match doesn't set the world afire; but multiply me by 50,000 and you've got something! "At a given signal, all lights go out. A voice tells the crowd to strike a match, to show its power in a blackout, a beacon for bombardiers! 50,000 of us matches glow as one. In the Cimmerian

blackness, the effect is eerie, indescribable.

"People go home talking about the Army War Show and its multifarious thrills. They neuer fail to mention the Aurora of the Matches and its strange fascination."

Yes, Little Match, your brilliant performance made conversation at the Army War Show in Philadelphia and later in Pittsburgh. Insiders are also talking about the job done by KYW and KDKA in turn to promote this patriotic spectacle. The sustained effort of these two 50,000 -watt Westinghouse stations unquestionably set a pattern for delivering 50,000 -people -a -night clear across the nation. It was the Army's party, of course. Other media cooperated, and there was much word -of-mouth promotion. But It is likewise true that the double -teaming of Westinghouse stations marked a new high in showmanship.

WESTINGHOUSE RADIO STATIONS Inc WOWO WGL WBZ WBZA KYW KDKA

BROADCASTING Broadcast Advertising August 10, 1942 Page 17 WHO Staff Given Journal Co. Sets Cash, Bond Bonus Radio City Debut Plan Not Inflationary, Eases OFFICIAL DEDICATION of The Milwaukee Journal's new Radio Price Pinch, Says Palmer City, situated on the bank of the Milwaukee River adjacent to Esta - AN UNUSUAL bonus, part cash brook Park, four miles north of the and part War Savings Bonds, will downtown business area, takes be paid Aug. 15 to staff employes place Sunday, Aug. 23 The new of Central Broadcasting Co., li- $1,000,000 project, housing all censee of WHO, Des Moines. WTMJ -W55M activities, with provisions for future television sta- Cash payment will be a percent- tion WMJT, and including sales, age of salary for first six months programming and executive offices, of 1 42 according to the following was occupied Aug. 5 without fan- scale: 10% to employes with five fare. year! or more service; 9% to those Preview tours of Radio City are with four years service; 8% to to be conducted Aug. 13 and 14 for those with three years; 6% to the benefit of Journal employes and those with two years; 5% to those their families, followed by a special with one preview for State, county and city year. officials, building contractors and Bonds at Discount suppliers Aug. 20. Local advertisers and agency men are to have In addition to the cash bonus, their inning the following day, with employes may receive a further an afternoon building inspection bogus compensation tour. by acquisition Official opening day for the pub- of a $100 War Savings Bond for lic, August 23, will witness a each year of service with the com- steady parade of WTMJ -W55M pany, employes paying a small per- programs and talent. Unique in the centage of the cost, the company respect that no outside "big name" paying the remainder. Those whose talent is to be imported for a single salary is $1,500 per year or less "dedicatory program," station -will pay only 8% of the cost of executives, in recognition of the their bonds. Those with tremendous interest in Radio City salaries as a building, have scheduled a $1,501 to $2,000 per year will pay continuous series of local programs 10 %; salaries of $2,001 to $3,000 to accommodate the greatest possi- will pay 12%; $3,001 to $3,500 pay ble number of persons. with admit- 15 %; $3,501 to $4,000 pay 18 %; tance by ticket only. Thirty-minute $4,001 to $4,500 pay 20 %; salaries programs are to be broadcast from of over $4,500 per year will pay the spacious auditorium studio 30 %ii every hour on the hour, from 10 a.m. to 9 p.m., seating 380 persons Solid B. J. Palmer, president of MILWAUKEE'S RADIO CITY, the new home of WTMJ and its FM per broadcast. Central Broadcasting Co.: "There adjunct, W55M, as well as the future television station of the Journal were two major considerations in Co., WMTJ, is soon to be officially dedicated. The new structure, repre- the minds of our board of directors senting an investment of one million dollars, is situated on the banks of Lever Bros. Considers as we worked out this unique bonus the Milwaukee River four miles north of the downtown district. Above, one of the four sgraffito murals painted by Jefferson Greer in the lobby, Changes in NBC Serial plan for members of the staff of symbolizes the flow of radio service. All of the murals depict broadcast- BECAUSE of illness, Edna May WHO: (1) We feel it our duty to ing. Below, the entire of Radio City as it is in Estabrook. In the back- Oliver, aged film and radio actress, encourage our people to prepare ground is the tower that will be used for television when WMJT is con- has withdrawn from the weekly for economic adjustments which structed in the future when building materials are available. half -hour NBC Remarkable Miss must of necessity follow a world Tuttle, sponsored by Lever Bros. catastrophe; (2) we had constantly Co. (Rinso). Miss Oliver, current- in mind any plan for ad- ly in the hospital, will be forced that STATE RADIO CENSUS TABLES to forego radio and picture work justed compensation must be highly Previously Released by U. S. Census Bureau for some time, it was said. She deflationary in character and an With Dates of Publication in BROADCASTING has been written out of the script. aid Ito our Government's war ef- Don Stauffer, radio manager of fort.' We believe this plan achieves Ruthrauff & Ryan, agency servic- both objectives." New Hampshire-March 16 Louisiana -July 6 ing the account, was in Cambridge, Vermont -March 16 Maryland -July 6 Mass., to confer with sponsor exec- Nevada -March 16 West Virginia -July 6 utives on continuing the program Wyoming -April 13 Minnesota -July 6 with film actress Mary Boland, or Rexall Sale Montana -May 11 Georgia -July 6 replacing it with a new dramatic UNITED DRUG Co., Boston (Rex - Idaho -May 11 Kansas -July 6 series, Mayor of the Town, starr- all products), for its semi -annual Maine -May 25 Arkansas -July 6 ing Lionel Barrymore. fall one -cent sale in September, Arizona -June 1 Connecticut -July 6 Martin Gosch and Howard Har- will utilize a new series of four Delaware -June 1 Massachusetts-July 13 ris, writers of the Remarkable transcribed quarter -hour programs, North Dakota-June 8 Missouri -July 13 Miss Tuttle, continue in that ca- Rex 71l Parade of Stars, on more Utah-June 8 District of Columbia-July 13 pacity until end of the present 13 than 200 stations nationally. NBC New Mexico -June 15 Alabama -July 13 week contract and will be retained Hollywood Radio -Recording Divis- Nebraska -June 15 Kentucky -July 13 for possible new series. Leith Stev- ion dut the series in late July, with Oklahoma-June 15 Florida -July 13 ens is musical director with Mur- talent including Ken Murray, Mississippi -June 22 South Carolina-July 20 ray Bolen agency producer. Har- comedian as mc.; Kenny Baker, Colorado-June 29 Indiana-July 20 low Wilcox announces. tenor; Meredith orches- Tennessee-June 29 New Jersey -July 20 tra; Harlow Wilcox, announcer. Iowa -June 29 Wisconsin -July 20 Lynn Food Plans Walter Craig, program director Rhode Island -Tune 29 Virginia -July 20 of WMCA, New York, under spe- South Dakota -June 29 Washington-July 20 LYNN FOOD PRODUCTS Co., cial arrangement, was in charge Oregon-July 6 Texas -July 27 Chicago, formerly makers of Metal - of production for Street & Finney, North Carolina-July 6 Michigan-Aug. 3 craft Kitchenware. has entered the field New York agency servicing the ac- NOTE: Number of Occupied Dwelling Units as reported by Census Bureau dehydrated soup with Mary count. Sam E. Hartford, sales pro- in advance releases. Percent radio -equipped calculated by NAB Research Dept. Lynn soups, product in which vita- motipn and advertising director of from Series H -7 Bulletin following the Census Bureau practice. Number of min capsules are inserted in proc- United Drug Co. was also in Holly- radio units, or radio homes, estimated by applying percent ownership to those essing. Distribution has started in wood during cutting of the series. units not answering radio question and adding such to those reporting radio the East, Midwest and Midsouth. Current promotion consists of space For Ohio census report, see page 24; reports on California, Illinois, in dealer publications, but consum- WL$V. Grand Rapids. Mich., has Pennsylvania and New York, concluding the series, will be published er advertising to include radio is appointed Joseph Hershey McGillvra in subseouent issues. contemplated. Agency is Bozell & as exclusive national representative. Jacobs, Chicago. Page 18 August 10, 1942 BROADCASTING Broadcast Advertising

EVEN AT THE MOVIES ... Denver -ites are kept KOA- conscious. Screen trailers in 12 Denver Fox Intermountain Theatres reach the eyes and ears of over 180,000 movie -goers* weekly, approximately ten míllon annually, promoting KOA programs.

Your show on KOA receives "reel" cooperation as an extra merchandising service ... just one of many reasons why this powerful 50,000 -watt NBC station dominates in Denver.

For real sales results in the great Rocky Mountain and Plains States region, it pays to have your say on KOA!

*Paid box office figures

IN COMPETITION WITH FOUR OTHER STATIONS, here's how KOA rates in the latest Denver Hooper survey:

The IO top -rated daytime serial 5 -a -week strips -the 50 shows with the highest Denver Hooper ratings -are all on KOA!

The IO top -rated evening programs -the shows with the highest Denver Hooper ratings -also are all on KOA!

Morning, noon, and night ... KOA has more listeners In Denver than the second and third ranking stations combined!

From Every Vantage Point ...

is FIRST KOA in DENVER!

SPOT SALES OFFICES TEXT OF GOVERNMENT BILL OF COMPLAINT AGAINST AFM

FULL TEXT of the bill of com- spiracy to restrain trade and commerce that Decca Records sell its records musicians or such musicians are not 35 -owned available; filed Aug. 3 by the Dept. of among the several States of the United through company branches plaint States. have been and are conceived, operated by Decca Distributing Corp., 10. That millions of American homes Justice in the U. S. District Court carried out and made effective, in part, of New York, a wholly owned subsidi- are dependent upon a steady flow of for the Northern District of Illinois, within the Northern District of Illi- ary, which in turn sell direct to deal- phonograph records as a means of en- Eastern Division, against the nois, Eastern Division, and many of ers, who sell to users, such as radio tertainment ; American Federation of Musicians the unlawful acts done in pursuance broadcasting stations, juke box opera- B. thereof have been performed by the de- tors, and the general public ; that of and nine of its officers follows: fendants and their representatives in the total number of phonograph rec- In Radio Broadcasting said District; that the interstate trade ords manufactured and sold, approxi- COMPLAINT 11. That approximately 900 radio and commerce involved in phonograph mately 80% are sold for use in the stations are licensed Tb United States of America, by J. records, electrical transcriptions and home, approximately 19% for use in to operate under juke boxes, located in hotels, restau- authority of the FCC, pursuant to the Alber Woll, its attorney for the North- radio broadcasting as hereinafter de- Act of Congress known as the "Com- 1 rants, and dance halls, and approxi- ern istrict of Illinois, Thurman scribed, is carried on, in part, within munications Act of 1934"; that these Arnol., Assistant Attorney General, said District ; that the defendants have mately 1% for use by radio stations; phonograph records are stations are engaged in interstate com- Holm s Baldridge and Victor O. usual places of business in said Dis- that these merce, since each is an instrumentality Wate s, Special Assistants to the At- trict and there transact business and manufactured in the States of New York, New Jersey, and Connecticut. through which entertainment and ideas torne General, acting under the di- are within the jurisdiction of this are transmitted across state lines to n and shipped throughout the United reetio of the Attorney Geenral, files Court for the purpose of service; listeners; that each station is required this .mplaint against the following States ; to broadcast a minimum regular oper- name defendants and complains and III 7. That electrical transcriptions are ating schedule of two -thirds of the allege: upon information aIid belief: DESCRIPTION OF THE INTER- mechanical devices upon which musi- hours authorized tinder its license; STATE TRADE AND COM- cal programs are recorded or mechani- that the continued existence, success, I MERCE INVOLVED cally reproduced for the exclusive use and prosperity of a radio broadcasting DES IRIPTION OF DEFENDANTS A. of radio broadcasting stations ; that station depends entirely upon the en- In Phonograph Recorda and Electrical more than 50% of the electrical tran- 1. at the American Federation of tertainment offered by it to the listen- Transcriptions scriptions produced in the United ing public within the range of the sta- Musicians, hereinafter referred to as States are manufactured in the States AIM an unincorporated association, 5. That the term "phonograph rec- tion's power ; that music is the prin- ord" is used herein to designate a me- of New York and California and are cipal form of entertainment demanded with rincipal offices at 1450 Broad- disc upon which musical shipped to approximately 900 radio way, ew York, is made a defendant chanical com- by the radio listening public and must positions are recorded or mechanically broadcasting stations located through- be offered by stations in order to re- herei ; that it was organized in 1896, reproduced ; that approximately 99% out the United States; for t e purpose of uniting all local tain continued interest and patron- union of musicians in the United of the phonograph records manufac- 8. That virtually all of the phono- age of the radio listening public; that State and Canada, and the individual tured and sold in the United States graph records and electrical transcrip- approximately 550 of these stations are musi ans forming such local unions, are manufactured by three concerns, tions manufactured and sold through - not affiliated with any of the four na- namely, Corp.. ; into ne organization the Columbia Recording out the United States for any and all tional networks that a substantial to protect and of New York. RCA Mfg. Co., of Dela- purposes are mechanical recordings of number of these stations fire not finan- advan e their interests; that its mem- ware, and Decca Records, of New bersh'r includes both employers and musical performances by members of cially able to employ live musicians York ; that the total sales of phono- the AIM ; that such recordings are for musical broadcasts; that in certain employees in the sense that leaders of graph records by these three manufac- so -cal ed "name" bands or orchestras made by manufacturers of phonograph localities such live talent is not avail- turers approximate 100,000,000 phono- records and electrical transcriptions able even if it could be afforded ; that make contracts for and employ band graph records per year; that approxi- under licenses issued to them by the such stations depend primarily upon men..rs who also are members of local 40,000,000 of union mately these records are AFM ; that under these licenses the the playing of phonograph records and affiliated with the AFM; that manufactured by Decca Records Inc., manufacturers contract with various electrical transcriptions to satisfy their its n mbership totals approximately approximately are manufac- 140,11 musicians 35,000,(100 bauds or orchestras and artists, mem- musical requirements; that approxi- at the present time. tured by RCA and approximately 25; bers of the A. F. of M., who make re- mately 75% of their time on the air of w.om not more than 50% are de- 000,000 are manufactured by Colum- cordings on a so- called "master disc" is devoted to the playing of phono- pende t solely upon music for a liveli- bia Recording Corp; hood; that this membership includes from which, in turn, thousands of re- graph records and electrical transcrip- ; tions ; virtu Ily all musicians in the nation Record Distribution productions are made 9. That thousands of hotels, restau- 12. developed in the who i erform music for compensation ; That there has that he AFM is affiliated with the 6. That RCA Mfg. Co.. and Colum- rants. and small Glance halla through- radio industry a practice which is Amer can Federation of Labor; bia Recording Corp., sell phonograph out the country are dependent for commonly called "network broadcast- records through jobbers, who in turn music on phonograph records played in hug" ; that by this method of operation hat the following individuals, so- called "juke boxes" to satisfy their office sell to dealers. who sell to users, such several radio broadcasting stations are s, or directors of the defendant as radio broadcasting companies, juke musical requirements; that they are connected in a chain or network by AFM are named as defendants here- box operators. and the general public; either financially unable to hire live means of leased telephone wires for in ; t at they are actively engaged in the purpose of broadcasting simultane- the .., nagement. direction, and control of the affairs and policies of the AFM. ously radio programs originating at one of the stations in the network ; and n particular. those affairs and PETRILLO AS A CASE STUDY that this method is generally inaugu- policies covered by this complaint, and rated and controlled by what is known have uthorized. ordered. and done the 5 From the Aug. New York Times as a "network company" ; that the acts constituting the offenses herein- principal national network companies after charged : presently operating in this country are James C. Petrillo, president, with offices THE OVERWHELMING majority of citizens rightly consider it an the National Broadcasting Co., the at 14 0 Broadway, New York, and at 175 Blue Network Co., the Columbia West ashington St., Chicago; C. L. Bag- outrage that a private individual can and does order a school band off Broadcasting System. and the Mutual v ley, e- president, with offices at 900 Con - the air, and that he can and has ordered the country's musicians not to Broadcasting System ; that approxi- tinen 1 Bldg., Los Angeles; Fred W. Birn- make records to be played over the radio or in public places. So strong mately 350 radio stations located iu bach, secretary, with an office at 39 Di- the United vision St., Newark N,. J. ; Harry E. Bren- States are affiliated with is this opinion that the Department of Justice has proceeded to prose- and engaged network ton, nancial secretary- treasurer, whose Mr. in such broad- reside ce address is Box 13, Astor Station, cute Petrillo for violation of the Sherman anti -trust act. casting ; that only those network sta- Boston; Chauncey A. Weaver, a member of But there is still a great deal of confusion of thought about the tions which originate network pro- the executive committee, with an office at matter. The Administration and Congress seem to be angry at Mr. grams have control over the selection 325 Insurance Exchange, Des Moines; J. of the contents of the which W. Parks, a member of the executive com- Petrillo for making use of the extraordinary powers that their own policy programs mittee, with an office at 1106 Allen Bldg., are broadcast simultaneously by all Dallas; Oscar F. Hild, a member of the has put into his hands. of the stations in the network ; that executive committee, with an office at 206 A few persons even now seem to think that his policy is justified approximately 45% of the total time Atlas Bank Bldg., Cincinnati; A. Rex Ric- economically. Most of the anger that has been aroused is directly against devoted to network broadcasting in cardi, a member of the executive commit- this country is devoted to the broad- tee. with an office at 120 N. 18th St., Mr. Petrillo personally. But we cannot see this case clearly unless we see Philadelphia; Walter M. Murdoch, a mem- casting of musical compositions per- ber of the executive committee, whose resi- it as the perfectly logical outcome of some of the economic and labor formed either by live talent or through dence is 22 Royal York Road, North To- notions and policies that have dominated the Administration in recent electrical transcriptions and phono- ronto, Canada. years. graph records; II Mr. Petrillo's edicts can be most profitably considered as a single but IV JURISDICTION AND VENUE particularly illuminating illustration of a much wider situation. OFFENSES CHARGED 3. That this petition is filed and It should hardly be necessary to point out that Mr. Petrillo's high- 13. That the defendants named here- these proceedings are instituted under handed actions are indefensible from the economic standpoint. He is in, each well knowing that the matters Section 4 of the Act of Congress of grossly mistaken, for example, when he assumes that if he forbids radio and things hereinbefore alleged, have July 2. 1890, entitled "Au Act to Pro- been and are now engaged in the tect Trade and Commerce Against Un- stations and restaurants to use records they will have to use orchestras United States, find within the North- lnwft'l Restraints and Monopolies," and bands. ern District of Illinois, Eastern Divi- said ct being known as the fiherman The net result will be simply that the public will hear less music. The sion, in a wrongful and unlawful com- Anti lust Act, against the above named small radio stations and restaurants will not be able to afford it. To the bination and conspiracy in restraint defen ants in order to prevent viola- of the aforesaid interstate trade and tion y them, jointly and severally, as extent that the public is forced to spend money to make such arbitrarily commerce in phonograph records, elec- herei after alleged, of Section 1 of created jobs for musicians, moreover, it will have just that much less trical and radio broadcasting. in viola- said et ; to spend in ways that create other kinds of jobs. tion of Section 1 of the Act of Con- 4. hat the alleged unlawful acts The Department of Justice has correctly described certain effects gress of July 2. 1890, entitled "An and iolations hereinafter described, Act to Protect Trade and Commerce inclu ing the combination and con- (Continued on page 27) Against Unlawful Restraints and Mo- Page 20 August 10, 1942 BROADCASTING Broadcast Advertising we know we're in a war!

There's plenty of war consciousness in Cleveland. It has into a 30- minute program to keep Clevelanders posted and been sowed, nourished, cultivated in many ways. And a pepped on the war effort. radio show called Cleveland At War has helped bring it into Home folks have worked harder since hearing the local full bloom. machinist who lost a son at Wake. They have bought more Produced by WGAR and aired every Sunday afternoon, bonds since tuning in the neighborhood kid who went from this program presents a close -up of the local war scene at a beating tracks across their lawns to beating down Japs over time when nearly all can listen. During the week, Director Midway. They have been more generous with U.S. O. and Sidney Andorn and his mobile recording crew cover the Red Cross since lending ear to a simple but sincere radio town, transcribing the stories of things our people are doing program, one that truly voices Cleveland's determination... to help win the victory. It may be a thrilling tale by a local "we know we're in a war!" boy who served on the Lexington, or an interview with our first "weec ", or the presentation of an Army -Navy Award to some local plant. Together with commentary and music, the actual voices of Clevelanders in the news are molded

B A S I C S T A T I O N . . . C O L U M B I A B R O A D C A S T I N G S Y S T E M Edward Petry & Company, Inc.

G. A. Richards, President...John F. Patt, Vice President and General Manager National Representative BROADCASTING Broadcast Advertising August 10, 1942 Page 21 nopoli es" (15 U.S.C.A. 1), and have phonograph records in so -called other form of mechanical repro- conspi red to do all the acts and things, "juke boxes" located in hotels, NAB's N. Y. Office duction of music; and t use all means necessary and restaurants and dance halls; TO HANDLE the broadcasting (b) On July 16, 1942, the de- approl ,riate to make said restraints (e) to prevent the use of phono- fendant, James C. Petrillo, noti- industry's fight against the AFM cancel effecti re, including the means, acts graph records in the home ; fied the NBC that it must ban on recordings, the NAB is the afternoon symphonic and t pings hereinafter more particu- (f) to prevent the sale of Saturday larly alleged ; establishing New York offices at broadcasts of the high school or- phonograph records to radio broad- 535 Fifth Ave., under the direction chestras from the National Music Alleged Restraints casting stations and "juke box" of Sydney Kaye, executive vice - Camp at Interlochen, Michigan, operators by requiring manufac- president of Broadcast Music Inc., and such demand was met. These 14. That for the purpose of restrain- turers to boycott all distributors, concerts have been broadcast every ing a destroying all interstate com- jobbers, and retailers who sell such and Carl Haverlin, BMI vice - merce in phonograph records and elec- president in charge of re- summer for twelve years as a part records to radio broadcasting sta- station of a national musical educational trical transcriptions ; of procuring. tions and "juke box" operators; lations. The NAB has appointed the monopolizing and controlling all per- program for young musicians; (g) to eliminate all musical public relations firm of Baldwin (c) On July 27, 1942, the de- formances of musical entertainment; of performances over the radio ex- & Mermey to handle all publicity elimi ating competition be- fendant, AFM, acting through its entirely cept those performed by members in connection with the new office. local union, ordered all AFM tween so-called "transcribed" or of AFM; "can d" music and music produced the bands to boycott all radio stations throu h live musicians, the defendants (h) to require radio broadcast- in Southern California affiliated have rranged and agreed among them- ing stations to hire unnecessary they conspired to do, and more par- with the Don Lee Broadcasting selves to do the following "stand -by" musicians, members of ticularly have done, among others, the System for the purpose of forcing things: KFRC of San ( ) to prevent the manufacture the AFM, whose services are following acts and things: Radio Station an sale of all phonograph records neither necessary nor desired, by (a) On June 25, 1942, the de- Francisco, an affiliate of the Don requiring radio networks to boy- Lee Broadcasting System, to hire an electrical ; fendant, James C. Petrillo, noti- transcriptions or- ( ) to eliminate from the mar- cott affiliated stations which re- fied Decca Records Inc., Colum- a larger and more expensive ket all manufacturers, distribu- fuse to meet defendants' demands bia Recording Corporation, and chestra, although no dispute of for -by" mu- between the tor , jobbers and retailers of the hiring of "stand RCA Mfg. Co., that their licenses any kind existed sicians ; AFM locals and any radio station ph ograph records and electrical from the AFM for employment of Broadcast- tra scriptions Notice to Disc Firms its members in the making of affiliated with Don Lee (c) to prevent radio broadcast- musical recordings would expire ing System except Radio Station ing stations from broadcasting 15. That for the purpose of forming July 31, 1942, and would not be KFRC; mu ical compositions recorded on and effectuating the aforesaid con- renewed; that from and after Aug. 16. That the combination and con- ph nograph records and electrical spiracy, the defendants by agreement 1, 1942, the members of the AFM spiracy herein charged does not in- tra scriptions ; and concert of action have done the would not play or contract for re- volve or grow out of any dispute con- d) to prevent the use of things which, as hereinbefore alleged, cordings, transcriptions, or any cerning terms or conditions of employment ; that a purpose of the conspiracy is to eliminate from the market the manufacture, sale and use of musical compositions mechanically recorded on EXCLUSIVE OUTLET phonograph records and electrical for NBC in ST. LOUIS AREA transcriptions unless the persons engaged in such businesses enter into agreements with the defendant union to hire such useless and unnecessary It is 225 Miles from K S D to the Nearest NBC Station labor as the defendant union may demand ; that a further purpose of said conspiracy is to exclude from the market the competition of anyone who does not exclusively employ members of the defendant union ;

V EFFECT OF THE CONSPIRACY 17. That the defendants have adopt- ed the means and engaged in the ac tivities aforesaid, with the intent, purpose and effect of unlawfully destroying all manufacture and sale in interstate commerce of phonograph records and electrical transcriptions ; of eliminating all competition between music produced by mechanical means and music produced by live musicians ; of depriving the public of an inexpensive means of entertainment over the air, in restaurants, hotels and dance halls. and in the home. VI PRAYER

WHEREFORE, the complainant prays : 1. That summons issue to each of the defendants demanding them to appear herein and to answer the allega- tions contained in this complaint and to abide by and perform such orders and decrees as the Court may make in the premises; 2. That upon final hearing of this cause the Court order, adjudge and decree that the conspiracy herein described exists and constitutes an unreasonable restraint of trade and commerce among the States in violation of Section 1 of the Sherman Act (Act of July 2. 1890. entitled "An Act to Protect Trade and Commerce Against Unlawful Restraints and Monopo- FOR POWERFUL SALES lies," 15 U.S.C.A. 1) ; STIMULATION 3. That the court grant a preliminary and a final N B C Programs on K S D Have Been Leading in "FIRSTS" injunction against the defendant, AFM, and each of the Since 1935 in All Nation -Wide Star- Program Popularity Poils defendant officers and directors and all agents, employes, members, and all persons acting or claiming to act by or on behalf of the defendants, or any A Distinguished Broadcasting Station of them, enjoining each and all of them, and their successors from enter- ing into any agreement, conspiracy, contract, combination, or otherwise to Station KSD The St. Louis Post - Dispatch do the following acts and things: POST- DISPATCH BUILDING, ST. LOUIS, MO. (a) To prevent the manufacture and sale of phonograph rec- FREE & PETERS, INC., NATIONAL ADVERTISING REPRESENTATIVES ords and electrical transcriptions; (b) To eliminate from the mar - NEW YORK CHICAGO ATLANTA SAN FRANCISCO HOLLYWOOD (Continued on page 87) Page 22 August 10, 1942 BROADCASTING Broadcast Advertising THANKS FOR THE LAUGH, DOCTOR GOEBBELS!

Last night, Herr Doktor Goebbels, we tuned in on one of If you win... your broadcasts. We thought we really owed you that Well, there's the rub, Herr Doktor! You won't win. much since so many of your countrymen, these days, ... For these material blessings (the radios that RCA used are listening to RCA International Stations WNBI and to make, for instance) symbolize a way of living we WRCA. that value very highly. So highly that we're willing to do We heard your Nazi stooges objecting to the "decadent without them...until the job of ending your kind is over. soft democracy" of America. We heard them criticising our " materialism "- the things that Americans have Yes, you're very funny, Dr. Goebbels. Perhaps very gained through faith and courage and sweat. Our radios. clever. But there isn't a man or woman at RCA who Our cars. The life- insurance that will send our kids through couldn't open your eyes to the truth. college. The higher standards of living which have always Ask them if we're "soft slaves of decadence." Ask been the American dream. them if we've forgotten how to be tough! To judge by what your Nazis say, you don't care much Ask the 88% of RCA's workers who have pledged 10% for our American ways of life. or more of their incomes for War Bonds if they feel like Well, that is a laugh, Dr. Goebbels! "slaves." For to judge by what your Nazis do, you care a great And ask the sweating night- shifts on our produc- deal for these things. You envy these things. You started tion -lines how "soft" they are! a war in order to take them away from us. BUY U. S. WAR BONDS EVERY PAYDAY! You will take them away, if you win.

BROADCAST EQUIPMENT XLV. CENSUS OF RADIO HOMES IN THE STATE OF OHIO Number of Occupied Dwelling Units, Percent Radio Equipped and Number of Dwellings having Radios by Counties and Cities of 25,000 or More Population Urban, Rural- Nonfarm and Rural -farm: 1940

All Units Urban Units Rural- Nonfarm Units Rural -Farm Unite County % Radio Radio % Radio % Radio Unita Radio Unite Unite Radio Units Units Radio Units Units Radio Units Adams 5,883 68.2 4,018 2,707 76.9 2,083 3,176 60.8 1.980 Allen 20,265 98.7 18,991 18,667 96.0 13,116 3,499 92.1 8,222 3,089 86.9 2,668 Ashland 8,673 90.2 7,826 3,855 96.1 8,705 2,161 88.8 1,919 2,657 82.9 2,202 Ashtabula 19,678 91.2 17.852 10,095 95.6 9,655 4,554 92.0 4,189 4,924 81.4 4,008 Athens 12,251 81.8 10,042 4,909 92.6 4,539 4,695 76.3 3,582 2,647 72.6 1,921

Auglaize 7,981 90.8 7,200 3.214 93.8 3,014 2,084 89.8 1.871 2.633 87.9 2,816 Belmont 25,046 85.6 21,436 12,835 91.6 11,804 8,973 82.2 7,872 3,738 78.8 2,760 Brown 6,256 76.1 4,694 2,820 80.7 2,276 3,436 70.4 2.418 Butler 32,496 92.8 29,979 29,400 93.5 21,876 5,767 89.7 5,168 3,339 88.1 2,941 Carroll 4,726 88.1 8,928 1,208 94.9 1,146 1,891 82.2 1,144 2.127 77.0 1,638

Champaign 7,268 88.4 6,422 2,416 92.9 2,244 2.289 85.9 1,966 2.569 86.6 2.212 Clark 26.653 93.0 24,780 20,093 93.6 18,814 8,752 91.4 8,428 2.808 90.4 2.538 Clermont 9,732 88.4 8,114 6,004 86.3 5,181 8,728 78.7 2,933 Clinton 6,824 86.8 6,924 1,877 96.1 1,786 2,417 84.3 2,037 2.530 83.1 2,101 Columbiana 24,435 90.4 22,082 16,204 94.6 14,971 5,071 86.4 4,384 4,160 80.0 3,327

Coshocton 8,720 84.6 7,881 3.459 94.1 8,255 2,351 82.6 1,942 2.910 75.0 2,184 Crawford 10,386 91.9 9,548 6,965 94.9 6,611 1,028 84.7 871 2,398 86.3 2,066 Cuyahoga, 836,619 96.2 828,878 328,004 96.3 815,718 6,688 96.4 6,446 1.827 94.1 1,719 Cities of 25,000 Or More Population Darke 11,145 86.7 9,663 2,416 94.0 2,270 3,532 88.1 3,113 5.197 82.4 4,280 Defiance 6,860 88.9 6,101 3,617 94.9 3,432 655 86.5 566 2,588 81.8 2,103 % Radio Delaware 7,586 87.9 6,665 2,789 92.8 2,542 1,685 86.5 1.440 8,162 84.9 2,683 City Units Radio Units Erie 12,042 98.3 11,239 7.146 96.0 6,867 8,005 89.7 2,696 1.891 89.2 1,686 Fairfield 13,274 88.2 11,712 6,243 94.2 6,879 8,589 84.7 2,998 3,492 81.2 2,885 Akron 66,601 96.8 64,064 Fayette 6,066 82.6 5,013 2.738 86.9 2.876 998 75.1 746 2,340 80.8 1,892 Canton 29,466 95.1 28,021 Franklin 105,742 95.1 100,569 90,418 96.6 86.441 11,860 92.4 10,492 3,964 91.7 8,636 Cincinnati 135,809 93.2 126,592 Cleveland, 242,267 95.8 230,980 Fulton 6,801 88.0 5,983 979 98.7 917 2,607 90.6 2,362 3.215 84.1 2,704 Cleveland Gallia 6,051 68.8 4,144 1,617 87.5 1,415 1,999 66.9 936 8,086 69.1 1.793 Heights 15,190 99.5 15,115 Geauga 5,193 88.2 4,318 2.438 89.6 2,188 2,755 77.5 2,135 Greene 9,661 87.8 8,481 8,610 89.2 3,221 3,388 88.1 2,942 2,713 85.4 2,318 Columbus... 83,597 96.3 79,670 Guernsey 11,055 82.6 9,166 4,868 92.6 4,045 3.679 80.3 2,954 3,008 71.7 2,157 Dayton. 69,740 95.2 56,887 East Hamilton 181,342 98.7 169,927 161,094 94.0 151,357 16,727 92.4 16,459 3,521 88.4 8,111 Cleveland 12,131 99.2 12,033 Hancock 11,950 92.5 11,057 6,746 96.7 6,468 1.768 89.5 1,582 3.436 87.8 8,017 Elyria 7,192 96.7 6,956 Hardin 7,966 86.7 6,906 2,349 92.8 179 2.696 85.4 2,308 2,921 83.0 2,424 Hamilton 14,166 92.9 13,158 Harrison 6,645 81.7 4,533 843 90.7 764 2,769 85.2 2.360 1,933 72.9 1,409 Henry 6,320 88.9 6,621 1,477 95.5 1,411 1,822 90.1 1.641 3,021 86.1 2,669 Lakewood 20,842 98.5 20,536 Lima. 12,828 96.0 12.311 Highland 8,014 82.0 6,572 2,742 90.5 2,481 1.908 76.9 1,468 3,364 78.0 2,623 Lorain 11,326 94.8 10.733 Hocking 5,729 78.3 4,486 1.827 92.8 1.696 2.060 77.0 1,586 1,842 65.4 1,204 Mansfield 10,755 95.8 10,302 Holmes 4.532 67.5 3,063 1,991 83.8 1,668 2.541 64.9 1,395 Marion 8.744 94.3 8,247 Huron 9,920 91.4 9,069 4,696 95.8 4,500 2,271 89.6 2.084 2,953 85.8 2,535 Jackson 7,079 78.6 5,562 3,410 87.8 2.994 1,906 71.9 1,870 1.764 67.9 1,198 Massillon 7,819 92.8 6,789 Middletown 8,840 94.1 7,847 Jefferson 24,666 88.6 21,742 12,693 93.0 11,806 9,598 86.4 8,286 2,279 72.5 1,651 Newark 9,460 98.5 8,846 Knox 9.153 88.3 8.087 8,084 96.0 2,960 2,971 88.6 2,682 8,098 80.5 2,496 Norwood 9.946 98.8 9,830 Lake 18,774 95.9 18,217 6,528 96.6 6,908 5.268 96.5 6,084 1,978 92.3 1,825 Portsmouth 10,865 91.2 9,909 Lawrence 11,430 76.1 8,699 4.268 90.7 3.869 3.749 72.2 2.705 3,428 62.3 2.136 Licking 18.846 89.6 16,420 9,460 93.5 8,846 4,480 88.1 3,946 4,406 82.4 3,629 Springfield 20,093 93.6 18.814 Steubenville 9,619 98.4 8,988 Logan 8,767 88.8 7,785 2,936 96.3 2,828 3.018 87.5 2,640 2.813 82.4 2,317 Toledo 79,841 96.5 76,529 Lorain 80,228 94.8 28,497 21,478 95.5 20,617 4,876 92.8 4,524 3,874 89.2 3.456 Warren. 11,249 96.3 10,835 Lucas 96,079 95.9 92,162 80,557 96.4 77,692 12,597 94.3 11,884 2,925 88.4 2,586 Youngstown 41,197 98.6 88.562 Madison 5,451 81.0 4,414 1,868 88.7 1,209 1,764 83.7 1,477 2,324 74.4 1,728 Zanesville 10,962 92.5 10,148 Mahoning 59,065 92.7 64,759 48,041 93.0 44,679 8,115 98.2 7,562 2,909 86.6 2,618

Marion 12,761 92.2 11,769 8,744 94.3 8.247 1.644 89.5 1,471 2,878 86.4 2,051 Medina 9,307 92.3 8,597 3.233 96.8 3,129 2,506 91.2 2,286 3.569 89.2 8,182 Meigs 6,708 74.9 6,019 .2,041 86.9 1.774 1,846 75.4 1,391 2.821 65.7 1,854 Mercer 6,658 89.0 6,927 1,408 95.5 1.844 2,163 90.4 1,956 3,087 86.1 2,627 Miami 15,047 94.0 14,148 8,468 96.8 8,197 3,366 91.4 3,075 3,213 89.6 2,876

Monroe 4,916 67.8 3,383 2.021 74.2 1,500 2,894 63.3 1,833 Montgomery . 82,139 96.1 78.076 68,626 95.4 60,712 13,765 95.2 13,109 4,748 89.6 4,265 Morgan 3,978 76.0 8.020 1,696 88.9 1,422 2,278 70.1 1,598 Morrow 4,571 88.7 9,824 2,089 86.2 1,757 2,632 81.6 2,067 Muakingham... . 19,846 89.0 17,656 10,962 92.5 10,148 5,088 88.4 4,499 3.795 79.4 8,014

Noble 4,017 68.7 2,760 1,660 75.3 1,250 2,857 64.1 1,510 Ottawa 6,886 91.0 6,264 1,857 sc:6 1,818 3,871 92.0 3,102 2,158 85.7 1,849 Pauldibg 4,884 84.9 3.728 2,814 86.6 2.005 2,070 83.0 1,718 Perry 8,857 82.4 6,884 1 :961 94.8 1,849 8,990 81.9 3,266 2,416 73.2 1,769 Pickaway 6,960 80.8 5.622 2,846 87.9 2,068 1,869 76.3 1,418 2,765 77.7 2,141 Pike 3,919 62.2 2,487 1,820 66.4 1.209 2,099 58.6 1,228 Portage 12,798 90.2 11,546 4 :872 95.9 4,674 3,977 89.2 3,547 8,949 84.2 3,324 Preble 6,764 86.6 5,858 1,198 90.6 1,080 2,528 88.5 2,233 8,048 88.6 2,545 Putnam 6,493 88.9 6,775 3,269 90.5 2.950 8,284 87.3 2,826 Richland 20.050 92.6 18,570 12,707 96.9 12,188 4,077 89.7 3,658 3,266 83.4 2,724

Ross 18,095 80.2 10,516 6,765 98.0 6,866 3,866 74.8 2.509 3,984 66.6 2,652 Sandusky 11.691 92.8 10,791 6,176 95.3 5,885 2.557 92.1 2,556 2.968 86.2 2.550 Scioto 21,590 88.4 18,029 12,825 90.7 11,184 6.594 77.8 4,851 3,671 67.9 2,494 Seneca 18.206 91.2 12,047 7,756 96.1 7,878 2,120 87.1 1,847 3,829 84.9 2.827 Shelby 7,009 91.8 6,400 2,867 96.0 2,753 1,598 87.8 1,396 2,644 88.5 2,262

Stark 62,188 93.6 58,199 46.419 94.7 43,022 11,548 93.4 10,788 6,216 84.1 4,389 Summit 91.561 95.9 87,816 79,877 96.3 76,478 9,075 93.7 8,498 8,111 91.8 2,840 Trumbull 33,752 92.2 81,127 19,646 96.1 18,690 9,684 89.7 8,686 4,422 84.8 3,761 Tuacarawas 18,925 88.4 16,733 10,750 93.7 10,071 5,079 86.3 4,885 8,096 78.6 2,277 Union 5,757 87.8 6,056 1.248 95.7 1,194 1,818 85.5 1,551 2,696 86.7 2,811

Van Wert 7,667 90.7 6,956 3,669 95.6 3.412 1,281 88.0 1,128 2,817 86.8 2,416 Vinton 2,966 66.0 1,952 1,466 70.0 1,027 1,490 62.1 926 Warren 8,206 87.6 7,192 2,470 94.1 2,324 2,764 85.8 2,864 2,981 84.0 2,504 Washington 12,116 77.9 9,448 4,372 90.8 3,972 3,640 78.9 2,871 4,104 63.4 2,600 Wayne 18,497 86.3 11,689 5,479 95.6 5,236 3,945 86.6 8,878 4,078 74.8 3.025

Willie 7,662 90.9 6,969 2,884 96.7 2,790 1,862 91.2 1.698 2,916 85.1 2.481 Wood 14,681 91.0 18.268 4,029 94.6 8,812 5,886 91.2 5.367 4,667 87.6 4.089 Wyan ot 5,439 87.8 4,747 2,055 94.7 1,946 1,108 84.1 932 2.276 82.1 1.869

Sta Total .. . 1,897,796 91.7 1.789,399 1,291,248 96.1 1,227,295 338,164 87.8 296,949 268,384 80.2 215,155

3rd market in Ohio* 35th market of the U.S.* YOUNGSTOWN, OHIO Your advertising campaign is not Figures supplied by PRINTER'S INK & U. S. Bureau of Census complete without Youngstown and WFMJ BASIC 5000 WATTS MUTUAL NET 850 KC Pite Y/oce . e514kait BILL O'NEIL, president

OHIO'S ONLY 24 -HOUR STATION

0.5 MV/M

2AMV/M Ashtabula

Y-- Painesville r - - Jefferson

Chardon

Lorain Cleveland

Elyria

r--` r- 'Medina

J I-

Canton Wooster r L

rol l ton r New Philadelphia COVERAGE AREAS WJW -- AKRON, OHIO 5,000 WATTS -- 850 KC. AKRON'S BEST RADIO BUY

Greatest coverage Two news services (INS and UPI Lowest rates Only station with local news reporter Most experienced staff Only station originating network news commentator Most complete merchandising service Akron's widest sports coverage For complete information regarding WJW and the Akron -Cleveland market, contact any Headley -Reed office or write Radio Station WJW direct.

BROADCASTING Broadcast Advertising August 10, 1942 Page 25 //[2rChanclisiny P7omotion Notarized Summaries -Trade Characters -Citrus Vitamins Ash Trays -Star Maps

CERTIFIED Promotion report Street Maps of KDAL, Duluth, Minn., A MAP of New York and New its 125th, was sent out last Jersey streets bearing names simi- week by the station. The lar to those of movie stars is being unusual method of reports lists prepared by Bill Berns, Hollywood promotional activities on KDAL news commentator, thru the help programs along with samples of of listeners to his daily show on the publicity being given various WNEW, New York, The Movie accounts. The title page of each Camera Turns. A copy of the com- report is followed by a certifica- pleted map will go to each star tion page, complete with blue rib- whose name annears, and to each bons and a notary public seal and listener who helped compile the signature. list. Elephant and Lamb PROCTER & GAMBLE Co., Cin- BROCHURES cinnati, in its current campaign for Chipso is basing copy on two BLUE-large white broadside "Egad new trade characters, an elephant I'm on the BLUE!" containing illus Tully, representing Chipso's trations and sample comics to pro "husky washing powder," and a mote the weekly Major Hoople series lamb Fluffy for Chipso's "flake - on the network. soap safety." In addition to news- KIRO, Seattle-Six -page brochure on VALUE of MANUFACTURED PRODUCTS paper promotion, the figures rep- its five- weekly quarter -hour House- resenting Chipso's qualities appear wives Inc. in commercials on Pepper Young's ROCKHILL Radio Productions, New Family, five times weekly serial York -Folder describing Sons of Free- NORTH CAROLINA heard on NBC and CBS. Agency dom series now on WRC, Washington. is Pedlar & Ryan, New York. RADIO Sales- "Nine Ways to Make Money . ." telling the story of local AVERAGE OF Contest Extended N/NE 07HQIER programs on eight stations and a re- WAR SONG CONTEST sponsored gional network, operated by CBS and SOUTHERN STATES jointly by WOR, New York, and represented by Radio Sales, to show advertisers the advantages of live - Warner Brothers in a promotional spot tie -in for the film "Yankee Doodle talent programs. Dandee," [BROADCASTING, July 6] KDKA, Pittsburgh -Using rationing has been extended thru mid -Au- for trends in giving facts on KDKA gust, due to the continued influx of coverage. entries. Since the contest began, WINN, Louisville- Folder promoting 247 songs have been received from BLUE series, This Nation At War. 56 cities and communities from as It describes the station's methods of far away as Seattle. increasing the listener audience. KNX, Los Angeles -A 10-page book- Source: Census of Manufactures, 1939 Persian Limes let that kicks a few kinks into the - theory that "nobody listens in the WARM weather g e s t u r e of summer- they're away on vacation." WPAM, Miami, Fla., is the distribution of cartons of large Per- STANDARD RADIO -Two-fold mail sian limes to agency executives. In piece titled "How to Win Audiences." an accompanying letter terming `Steelmakers' Scrub Team the limes as "Vitamin PL," Nor- WHEN Musical Steelmakers is re- man MacKay states that the vita- sumed by Wheeling Steel Corp., as a mins in iced tea or mixed drinks regular Sunday series on BLUE in should help to sustain the recipi- the fall, the show will have an auxili- ent's morale. ary orchestra from which replacements will be drawn to fill vacancies in the Ash Trays regular band created by the draft and enlistments. The reserve band known CERAMIC ASHY TRAY imprinted as "The Bush League Steelmakers," is with call letters, frequency and made up of yougsters below the draft wattage of WSBA, York, Pa., is age, who are employes, or members of an introductory promotion piece employe families of the show's spon- being used by the new station. sor.

DETROIT'S LEADING INDEPENDENT STATION WM..- 1 i

Serv e= mg ing an creasi JBIC they number Y get re of exact- cults, because , ivithCt e 250 WATTS... 24 HOURS A DAY FREE & PETERS, INC. National Representatives Page 26 August 10, 1942 BROADCASTING Broadcast Advertising the Sherman anti -trust act, the De- ions from the anti -trust laws and Petrillo: Case Study partment of Justice starts with two the anti -racketeering laws must be (Continued from page 20) strikes agains it. Almost the whole removed. Labor unions which re- of Mr. Petrillo's policy as follows: previous strength of the executive, ceive compulsory recognition under "(1) in times of unemployment it legislative and judicial arms of the the Wagner act must be forced to forces employers and the consum- Government has been on the side of conduct their affairs democratically ing public to pay for a private sys- Mr. Petrillo. The Supreme Court and responsibly. tem of unemployment relief, and has decided that labor unions enjoy They must be prohibited from (2) in times of rising employment sweeping immunities from anti- making arbitrary exclusions from it relieves members of the union trust acts and from the Federal membership, or from charging ex- from the competitive necessity of Anti-Racketeering Act. It has vali- cessive initiation fees and dues. learning how to do a different kind dated previous conspiracies in re- They must have regular and unin- of job." straint of trade when committed by timidated elections of officers. They The department might have gone unions. Congress has lacked the must make their finances public farther, and pointed out that it courage to change the law, and the and be subject to audit. They must reduces the income of the ablest Administration has stood in the not be permitted to force the "em- and most talented musicians (by way even of such changes as the ployment" of men, such as "stand- preventing them from making or House wished to make. by" orchestras, who are not needed getting the full use of recordings), and who do not work. in the hope of forcing the employ- Indignation against Mr. Petrillo Only when such changes have TEXAS NET GAINS contract with ment of less talented or inferior will be stupid or hypocritical unless been made in the law will the Gov- Burrus Mills for a series of 15- musicians. It would also lower the it recognizes the need for changing ernment be able to restrain union minute newscasts featuring Norton the state of law that makes possible McGiffin keyed thru WBAP, Fort average quality as well as quan- bosses of the Petrillo type. If the Worth. Rowland Broiles, Fort tity of music heard by the Ameri- the kind of irresponsible private Administration is powerless to stop Worth agency head, signs the con- can public. dictatorship that he represents. Mr. Petrillo, it is only because it tract as Roy Bacus (left seated), In prosecuting Mr. Petrillo under The special immunity of labor un- has made itself powerless. commercial manager of the station looks on. Standing (1 to r) are George Cranston, WBAP manager, and Mr. McGiffin. Program will be heard at 12:15 p.m. Monday thru Friday over WBAP, WOAI, San Antonio; KPRC, Houston, and WFAA, Dallas. Classification TWENTY -YEAR CLUB BOOKLETS PLANNED IN CONNECTION with the Twenty Year Club, H. V. Kalten- born, NBC news analyst, who or- lA ganized the group for persons associated with radio for 20 years or longer, is planning to issue a booklet containing the names and biog- raphies of the 47 charter members of the club. All received certificates of membership and silver emblems at a banquet by NBC this spring in honor of Mr. Kaltenborn's 20th year. Those who have already qualified for membership in the club are: First call comes to those best fitted for service. Whether Campbell Arnous, WTAR, Norfolk ; the pursuit be military or commercial, preference is the A. L. Ashby, NBC ; Charles R. Bicker- ton, KDKA, Pittsburgh ; Quincy A. result of selective processes. Brackett, WSPR, Springfield, Mass.; E. L. Bragdon, NBC ; Bertha Brain- WOAI- operating with 50,000 watts on a clear channel ard, NBC ; George M. Burbach, KSD, St. Louis ; Phillips Carlin, BLUE ; and able to deliver service over an extended area -is the Milton J. Cross, NBC and BLUE ; A. Dinsdale, WATN, Watertown, only station in Central and South Texas officially classified N. Y.; Dr. Franklin Dunham, former- in IA by the Federal Communications Commission! ly NBC ; Walter C. Evans, Westing- house Radio Stations ; Leo J. Fitzpat- rick, WJR, Detroit ; Gerald Gray, This 1 A rating, plus an unbeatable array of national, NBC ; Helen Guy, BLUE ; Raymond regional and local programs, give WOAI's Guy, NBC ; Kolin Hager, WGY, Sche- advertisers nectady ; George D. Hay, WSM, Nash- more than double the listeners per dollar spent over the ville ; William S. Hedges, NBC ; Dr. Charles Hodges, WOR, New York; second station in this prime market. George H. Jaspert, WPAT, Paterson, N. J. ; Henry Ladner, NBC ; Edward B. Landon, KDKA. Alfred J. McCosker, MBS ; George McElrath, NBC ; W. T. Meenam, WGY ; Lester F. Miles, BLUE ; A. H. Morton, National Concert and Artists Corp.; Dwight A. Myer, KDKA; J. R. Poppele, WOR; W. J. Purcell, WGY; Joe Rifles, BLUE; Samuel L. Ross, NCAC ; David Sarnoff, RCA ; John G. Slade, Fort Hamilton Broad- casting Co., Hamilton, Ohio ; Daniel 50,000 WATTS N. Stair, BLUE; George F. E. Story, WTAG, Worcester; Raymond J. CLEAR CHANNEL Swanecamp, NBC; Monique Thomas, Seattle; Neal Tomy, WJR; Norman AFFILIATE NBC Tyson, NBC; C. D. Wagoner, General Electric; John H. Winheimer, New MEMBER TQN England Tel. & Tel. Co.; Wilson J. Represented Nationally by EDWARD PETRY f. CO. Wetherbee, Capitol Bestg Corp.; Ed- mund Whittaker, NBC ; Mark Woods, THE POWERFUL ADVERTISING INFLUENCE OF THE SOUTHWEST BLUE. BROADCASTING Broadcast Advertising August 10, 1942 Page 27 04E4 PROGRAMS I[ES of German propaganda are Hollywood Bowl Concerts exposed in Our Secret Weap- CURRENT Hollywood Bowl sym- on CBS weekly series, whose phonic concerts, through coopera- title represents truth - "se- tion of Southern California Sym- cret weapon of all peoples fighting phony Assn., and Los Angeles Musi- for the democratic way of life." cians' Protective Assn., are being Nazi propaganda directed at this transcribed nightly by engineers country is analyzed by the CBS of CBS, Hollywood, for shortwav- shortwave listening post, with Rex ing to American expeditionary SELFRIDGE SALUTE, weekly Stout, author, chairman of the forces. Recordings are sent to San military show of WJR, Detroit, Writers' War Board and Freedom Francisco for re- broadcast to the emanating from Selfridge Field, House representative, serving as Pacific area and then flown to New Mich., is ready to go on the air. "lie detective." Bob Trout, CBS York and, through cooperation of Left to right, are Sgt. Donn Chown, correspondent in London, reveals the Office of War Information, former WJR announcer and "air contradictory utterances released to shortwaved to South America. They base reported" on the show; Larry the German people. Our Secret are later sent by bomber to Lon- Payne, director of military pro- Weapon is directed by John Dietz don for release via shortwave to grams for the station and producer and produced by Paul White, CBS Europe. of the show, and Pvt. 1st class director of news broadcasts. s e s Richard Locke, formerly with 4 * * Hello, Philly Russel M. Seeds Adv., Chicago, co- Home News PERSONAL MESSAGES of sol- producer of the show. A large num- diers at Fort Knox, Ky., whose ber of talented performers have BECAUSE OF DIFFICULTY in homes are in the metropolitan been uncovered in production of getting proper distribution for its Philadelphia area, are transcribed the show. consumer publication, British Co- on the spot by WIP, Philadelphia, s s s lumbia Electric Railway Co. Ltd., to provide material for a new se- Rackets Vancouver, has started on alter- ries of army shows, titled Hello. WASHINGTON housewives are nate days on CJOR and CKWX, Back Home. Started Aug. 6 and Vancouver, a morning Home Serv- warned of rackets currently being continuing each week, the program in crowded national ice News featuring conservation brings to the folks back home an worked the of electric and gas appliances, nu- capital, and advised how best to co- intimate glimpse of Army camp of Price Ad- trition value in wartime, news life and personal messages. operate with the Office about women's patriotic organiza- ministration and other agencies tions, war savings, and similar s e * protecting their interests, by a new items. Account was placed by War Jobs series, Better Watch Out, on Gourlay Adv. Agency, Vancouver. HELP WANTED advertising for WWDC, Washington. Mrs. Sally Muchmore of the Washington Bet- * * * war plants has been started by CFRB, Toronto, for the National ter Business Bureau conducts the Co. Ltd., divi- program. Bible Readings Steel Car aircraft * s s sion. The copy lists men and wom- TO MEET the religious needs of a en specialists needed and working War Worker Items war -torn world, MBS on Aug. 10 conditions at the plant, as well as starts a five -weekly series of read- WAR PLANT workers are the sub- address and phone number of the ject of Salute to Industry, thrice- ings from Scripture. titled Toronto Aircraft Employment Bu- Bill Hay the Bible. weekly half -hour program on Reads Known reau. Account was placed by Ron - WIND, Chicago -Gary, as a regular to radio listeners as the announc- alds Adv. Agency Ltd., Toronto. er of Amos 'n Andy on CBS for the feature of its all -night Nits Watch s * * News of workers in a past 12 years, Billy Hay started broadcasts. Consolidated Facts specific plant in the Chicago area, reading Bible excerpts on the air to activities of the plant not subject carry on the program while the FACTS released by all the gov- to censorship and music chosen by two comedians took their first vaca- ernment agencies dealing with the the workers in the plant being hon- tion. Originating at KHJ, Los An- war effort and present conditions ored make up each program. geles, the MBS series is available are consolidated into the morning s * s for local sponsorship. Something To Go By program of For Farmers' Swaps * * * KTFI, Twin Falls, Ida. s * A SWAP program, The Trading Our New Citizens Post of the Air, has started by Cheers and Jeers WJTN, Jamestown, N. Y., spon- SCHENECTADY war workers PLAUDITS and gripes alike of sored weekly by a local milling born in various of the United Na- listeners are read on weekly Post- company. Program is slanted to- tions discuss their ideals as Ameri- man's Whistle of KSAL, Salina ward farmers and among trans- can citizens in a new war- service Kan. Fans are invited to send all actions completed thus f>r was the program Workers of The United criticism, whether good or bad. sale of a Nations on WGY, Schenectady, farm. Fridays at 5:45 p.m. The first speaker was a native of Poland and recently the past president of the Norwegian Technical Society took part. * * * Singing in the Park WIAC WEEKLY community sings in Seattle Parks are being sponsored and broadcast each Sunday, 4 to 4:30 p.m., by KIRO. Seattle. Co- 580 Kc. 5000 Watts operating jointly in the project are the Seattle Park Dept., Musicians' Assn. of Seattle and neighborhood "First on all Puerto Rico Dials" newspapers. * * * How To Fight Box 4504 CAR POOLING, salvage, war savings and any phase dealing with 0.EPRE5ENTED BY: the war effort is the format of San Juan, P. R. Ya Wanta Fight ? -Here's How, Guye P.)d6llyGry Cá quarter -hour of WSB, Atlanta, conducted by Beth Barnes. Page 28 August 10, 1942 BROADCASTING Broadcast Advertising THE ENGAGEMENT of Stanley E. Hubbard, manager of KSTP, St. Paul. Bond Plugs In German and Miss Didrikke Stub, daughter of It Happened the Rev. H. G. Stub of the Central In New York Criticized Lutheran Church, Minneapolis, was GERMAN language broadcasts TEN YEARS AGO THIS MONTH announced by Miss Stub's father Aug. from New York City stations are 14. The wedding will take place Sept. interfering with War Bond sales From the 1932 files of BROADCASTING 15. and similar projects, and giving KOLIN HAt,ER and David Buttolph, comfort to "The Nazi Enemy ", ac- A TENTATIVE budget of $300,000 - HAROLD JACKSON, NBC engineer, manager and musical director respec- cording to an organization called two-thirds to be allocated for net- and Edna Cunningham, of the Chi- tively of WGY, Schenectady, have col- "Loyal Americans of German De- work broadcasting and one-third for eagoettes radio team, have announced laborated in the composition of scent", in a letter to FCC Chair- the purchase of spot time over inde- their marriage. "Theme Song Blues", n comedy presen- man Fly. pendent stations-has been set aside tation of radio theme songs familiar to The group, headed by Dr. George by the Republicans for the radio WILLARD BIGOLF, formerly with all listeners. N. Shuster, president of Hunter phases of the 1932 national Presiden- the Rogers-Gano Agency, Tulsa, has letters of KF.TF, Oklahoma College, claims that these German tial campaign. Democrats have not yet been named commercial manager of CALL language fixed their radio budget, but pre- KVOO, Tulsa. City, have been changed to KOMA, by broadcasts follow War liminary to laying radio plans have authority of the Federal Radio Com- Bond plugs with suggestions that appointed Herbert L. Pettey, a native HOWARD C. LUTTGENS, NBC Chi- mission. money might be more wisely spent of Kansas City, who has been with the cago division engineer, this month was on furniture and jewelry, or with RCA Victor Co. in its photophone host to Tetsuro Yoshido of the WNEW Band Poll German tunes, the text of which division for the last three years, as Japanese Department of Communica- THE 13th Semi -Annual Orchestra advise the German listener to Take their radio director. tions and Yoshikiko Tokata, chief en- Popularity Poll conducted by Martin It Easy. gineer for the Broadcasting Corp. of Block. m.c. of WNEW, New York. LEFT WITH no alternative, the Japan. drew 289,027 votes -the largest num- WALTER WHITE Jr., whose weekly broadcasting industry has accepted ber to be cast in the seven-year history social service series, Nobody's Chil- "under protest" the percentage formula LLOYD E. YODER, NBC press rela- of the contest. Winner of the poll. con- dren, is now in its fourth year on of ASCAP, fixing the payment of tions manager in San Francisco, and ducted on Make- Believe Ballroom, \IBS. takes the part of an American royalties for the right to perform the onetime Carnegie Tech All- American Block's recorded music show, was farmer in "This Precious Freedom," copyrighted music it controls. Drastic football star, has been elected secre- Harry James, followed by Glenn Mil- radio play by Arch Oboler, playwright. revisions upward of the present scale tary of the Pacific Coast Association ler. Tommy Dorsey, Jimmy Dorsey and now being adapted into a movie by become effective Sept. 1 for all stations of Football Officials. others. General Motors Co., Detroit. with more than 500 watts power and Oct. 1 for all others. PREDICTION that international broadcasting would become a regular commercial service shortly, was made by RCA Communications Inc., with the announcement that it had completed setting up facilities for handling IN ONE WEEK programs between the United States (July 20- 26th), WGN pre- and countries in the four corners of the globe. sented six of the outstanding sports figures in America: PINCHED BY the economy wave. President Hoover has appointed a CONNIE MACK small delegation to represent the United States at the International Manager of the Philadelphia Radio Conference at Madrid Sept. 3, Athletics at which the battle for opening up the long waves for broadcasting will be fought. Acting Chairman E. O. Sykes TED WILLIAMS of the Radio Commission was named Batting Champ of the Amer- chairman of the delegation. Dr. C. B. Jolliffe, Commission chief engineer.. ican League Walter Lichtenstein, executive secretary of the First National Bank of EDDIE ARCARO Chicago, and Dr. Irvin Stewart, radio expert of the State Department, were America's No. I Jockey appointed delegates. BYRON NELSON RCA VICTOR Co., has announced Winner of Tam o' Shanter production of the "velocity micro- Open phone", a radical new pick -up system which discards diaphragm and pos- sesses marked directional and fidelity MARVIN (BUD) WARD characteristics. Accepted Amateur Cham- KSL, Salt Lake City, on Sipt. 1 will pion, 1942 relinquish its NBC affiliation to join the CBS network, it is announced by PAT ABBOTT CBS President Paley. S. S. Fox and Philip G. Lasky, owner and manager, Western Amateur Golf respectively, of KDYL, were in San Champ Fraa:cisco in mid -August to arrange for the shift of that station from CBS to NBC. IDENTICAL applications of four regional stations on 940 kc. for hori- zontal increases in power from 1,000 to 5,000 watts, were denied Aug. 12 by THIS IS ANOTHER REASON WHY RADIO LISTEN- the Radio Commission, Commissioner Lafount dissenting. The stations are ERS IN CHICAGO AND THRUOUT THE MIDDLE WCSH, Portland, Me.; KOIN. Port- land, Ore.; WDAY, Fargo, N. D., and WFIW, Hopkinsville, Ky. WEST TURN FIRST TO WGN.

THE NUMISMATIC Co., Fort Worth, plans to use radio along with other media in a campaign to stimu- A Clear Channel Station late interest in coin collections. Guenther- Bradford & Co., Chicago 50,000 Watts 720 Kilocycles hardies the account.

LAWRENCE W. LOWMAN, CBS AIN N4 ''--t`± F E vice -president, was married Aug. 20 l to Mrs. Kathleen Vanderbilt Cushing. MUTUAL BROADCASTING SYSTEM daughter of the late Reginald C. Vanderbilt and divorced wife of Harry broker. On the C. Cushing, New York EASTERN SALES OFFICE: 220 E. 42nd Street, New York, N. Y, PAUL H. RAYMER CO., Los Angeles, Cal., San Francisco, Cal. same day they sailed for Europe on the Ile de France on their honeymoon. BROADCASTING Broadcast Advertising August 10, 1942 Page 29

BALTIMORE QpBAL 19251 m1rsublisbsd

(Card No. 177.dcutlpt 'May 15, 1942. Rates effective WBAL operated by The Owned and Building. Comp °N Lezlnata and Studio-- 4900. 43mßt0 Maryland, Lexington P.O. rem to Station WBAL. coerea Note( Address ndence Baltimore, l d Be. 867, Road, Pikesvllie, Full page ads Transmitter- Winans

p e wer -Time W `veer over- 50.000 watts. Operating 9 aid control.) EVERY WEEK 0 100% modulation-«, kilocycles. meters: 1090 275.2 on clearedcl channel. seJ to operate in the L 1 can. War TIme. 1:00 linsten 8:00 a.m. to Actuales dote' S unday ecI to 1: 00 a.m. WATTS Actual dala 6:00 a.m. a.m. Week BALTIMORE NEWS -POST yoc romí. n Izad advertía- Agency 15% allowed DU- (largest evening circulation cci" Ono. time chieti' providedfollowing Agency of month inQ agenclea o ^batee° ohs 15th rendered in the south) WßAL U made Short rata wentmeet pay'ble when rendered. earned. heekly, p d Ice, rate 1. not weekly, if frequency billing tendered Broad- plus Advertising Ne of National rates see listing ofrkl. For combination Basic eRedt overwhelming casting Company pROGRA SIS WEEKLY ADVERTISEMENTS ENTERTAINMENT one hour proportionate longer than a part rate charted not allowed in 14 cities Dart of hour leadership and Program periods a ahQuencyereteare be bulked to °t^ to to 10 30 p.m.) 30 throughout-the booming (6:00 p.m. 1/2 1/4 5 (.) words hr. min. 1'n the hr. hr. 45.00 63.00 175.00 63.38 49.88 CENTRAL 440.00 82.88 81 5.00 ATLANTIC 1 time,,, 258 38 170.63 0 00 85.08 . %MORE times.. 429.00 186 .23 13 41.639 13 .0 251.75 62 60 418 161.88 78.6350 30 40.50 5 times.. 0 0 245 13 5g 76.50 58 52 times.. 40' 238.50 157. 56.88 39.38 STATES times.. 5 159.13 74.38 37.13 65 3.00 291.88 70.13 53.63 B A 130 'times.. 3 218.03 144.38 52.00 36ó.O0 33.75 156 limit.. 12.00 140.00 98.75 260 times.. 559.00 131.25 63.75 6.00 RKET 330.00 198.75 59.50 times.. 50 122.50 312 308.00 185. 3 plus MA n 29.25 468 times.. 4 "- t or more 113 i3 55i25 through° 624 286.00 172.25 p.m. to tl mea...... m and 10:30 to 6: "BUSINESS in BALTIMORE" (9:00 a.m. p.m.) 1100 3"_.50 22.50 87.50 42.50 220.00 132.30 1 time.... 129 19 83.31 30.88 21.38 4 50 BS.13 40.38 YÁ.81 13 ilota.. 216.00 1':5.88 39.31 30.06 WBAL's entire limes.. "A 2 50 80.94 29 ."5 20.25 8 1 0. the llores.. 203.50 18.75 38.25 5t 198.00 515.94 46.56 37.19 28.94 65 times.. great trade publication 181.60 1 35.06 times.. 72.19 26.00 18.00 130 101.50 109.31 34.00 MIMIC 256 times.. 106.00 70.00 going to your retailers times.. 176.00 S 31.88 ?4.75 15.75 BO 29 limes.. 165.00 75 61.25 WOOL 31" 154 60 98 14.63 and wholesalers PIES 468 temes.. 21.63 21.13 6: 4 or more 8813 56.88 ST 143 00 8 m l limes p.m. to 00 22.50 (11:00 n.m.)92.50 32.50 -5 43.75 110.00 66." 21.38 1 time.... 10735 64.59 40.38 30.88 wsteeinf BY times.. 4 41.56 30.06 20.81 13 104.0 39.31 times.. 61.28 40.47 29.25 20.25 1 01.75 39.38 38.25 19.69 REPRESENIEO 09.00 59.63 44 656 times 57.97 '96.090 26.81 18.56 NpT1ONPIA3 60.75 35.06 16. 130 times.. 54.66 35'.80 34.00 26.00 times.. 53.00 156 88'6088.00 32.81 31.88 2'Ló.05 1.00 31 times.. 49.69 29.75 &Ce,rnc 312 time.. 48.98 30.63 nova.. 7706 Edwareetry 8 21.13 14.63 4 m more "8.44 " 71.50 43.06 lÓ0 w'words. times..._ transcriptionnnscrrctlen subjectact to l) One^e rosy e bought station beaks m buys bard Individual event another d." In the days eeklyV word move or seven subs s tne breaks six adbee r to move Id er t subfect tranau Individual mad b one minute event buys weekly the more days event snotbersurds rftver or the or m -' - board.' the board." DISCOUNTS of on the number retroactively Announcements Discounts allowed a year. t dis- liven within earn vale programs be year from rte edefor one No All guaranteed without interruption. ofpdscounts. st or tram brado duration. more of one years or more broadcast to exceed minutes the same contract units of sponsor withinr Program for tile same the 1/2 the same day combined applies. All time hourket may hichever rate hour or 1 nor to a lower tmay on OF AMERICA'S 3/4 atearn option. ONE ec combined the stations STATIONS schedule contiguously GREAT RADIO 28 days' notice. OF AMERICA'S STATIONS GREAT RADIO Published Weekly by 3 G°3oADGASTaNG BROADCASTING and PUBLICATIONS, Inc. FROM THE INSID E LOOKING OUT By Billy L. Bennett Broadcast Advertising WKBZ, Muskegon, Mich. Executive, Editorial MR. Digest CODEL, Publisher LITTELL'S article in Reader's MARTIN And Advertising Offices on radio advertising contained considerable SOL TAISHOFF, Editor National Press Bldg. Washington, D. C. truth; but one would hardly expect to accept Telephone -MEtropolitan 1022 his statements wholeheartedly-based, as they NORMAN R. GOLDMAN, Business Manager BERNARD PLATT. Circulation Manager are, on his own convictions and on what a J. FRANK BEATTY, Managing Editor scant 100 nameless people seem to think. It NEW YORK OFFICE: 250 Park Ave.. Telephone - PLaza 5 -8355 must be pointed out, too, that, in any quiz BRUCE ROBERTSON, Associate Editor MAURY LONG. Advertising Manager -official or private, nationwide or limited to CHICAGO OFFICE: 360 N. Michigan Ave.. Telephone - CENtral 4115 S. J. PAUL a narrow group -the way a question is put HOLLYWOOD OFFICE: 1509 N. Vine Street, Telephone - GLadstone 7353 a DAVID H. GLICKMAN makes a world of difference in the way it is WEST COAST ADVERTISING REPRESENTATIVES: DUNCAN A. SCOTT & CO. answered. San Francisco. Mills Building Los Angeles, Western Pacific Building Aside from the fact that Reader's Digest Subscription Price: 55.00 per year -15c a copy Copyright, 1942, by Broadcasting Publications, Inc. gave the results of that indefinite survey far (Continued on page 42) plug on Dr. Maddy's Interlochen Camp broad- Radio's War Aims cast, as employing "paying" amateurs, is but discs and what non -affiliated and dissident RA IO'S OWN war aims can be stated quite a sample of the vapidity and futility of his musical talent that can be made avilable. sim ly: case. Not only the parents of the kids but the There are plenty of musicians who would 1. To exert every human effort and every whole country recognizes it clearly; he might desert Petrillo at the first instant, many more phy ical facility toward victory over the com- as well call a YMCA or a Boy Scout camp if they saw that radio really meant to fight mon enemy. "professional" or a displacement of profes- it through. And the networks' self -imposed 2. To maintain and heighten the morale of sionals, as indeed he once did when Boy Scout prohibition against recordings and transcrip- bot our fighting forces and the home front- buglers were prohibited from playing a fan- tions, under the circumstance, could readily be to k p 'em smiling, even laughing, while yet fare at a Chinese relief affair in Chicago. set aside for the duration of this music war. imp essing upon them the grim purposes and The time has come for a showdown with It takes guts, but so do a lot of more im- the ital realities of this war. Petrillo -on a second front, if you please, in portant things in today's embattled world. 3. To operate plant, maintain personnel and which salient sectors are the present Dept. con uct business in the best interests of coun- of Justice proceeding, the indignation of public Gone Too try, of audience and of the American broad- and press, the wholehearted support of key Far! cast ng system's social and economic integrity. Government officials like FCC -BWC Chairman IT'S ABOUT time broadcasters take seriously Today, nothing else matters. James Lawrence Fly, OWI Director Elmer some of the cracks that are poked at them in Davis, Assistant Attorney General Thurman fun -fun with a motive. Time For a Showdown Arnold. Overworked, perhaps deliberately, are the It is inconceivable that AFL leaders are jibes about the announcer who allegedly tips SO CAESAR decides to call out his legions? really sympathetic with these latest and most off the platter with "And now here is Kay So what? untimely of Petrillo's onslaughts which, if Kyser about to drop his baton as he smilingly Suppose the estimable James Caesar Pe- nothing else, are certainly out of harmony gets his handsome crew of saxophoners on edge trillb did call a strike against the networks with today's wartime mood of the American for his rendition of Jingle Jangles." if they persisted in piping music to affiliates people. Typical of the stuff fed to the public by unable to come to agreements with particular Even radio's advertisers, we think, would some periodicals is a cartoon in a recent Satur- AFM locals. Suppose then the networks told stand by the industry in such a fight, using day Evening Post, showing a frantic announcer Pet illo to go to. Suppose they used non -card- rushing toward a turntable. The caption says, hol 'ng bandsmen, amateur orchestras and in- "-and now Bing Crosby is coming into the str entalists -and even phonograph records studio -coming into the studio --coming into and transcriptions. What then? Theme Song the studio -coming into the studio-". I is our guess that -the temper of the pub- Anti -radio jibes have been going on since lic eing what it is, not to mention that of the the beginning of broadcasting. Unquestionably Gov rnment officials concerned, the radio in- those early days were marked by frequent dustry and the press, all aroused over Pe- stretching of the truth. But few serious ob- trill 's latest rampage -it would be only a servers would assert today that broadcast sta- mater of a short time before AFM would tions deliberately try to mislead the audience suffer the fate of ASCAP. In fact, there are into believing that a big-name act is actually some who believe that radio's cards are now in the studio when the rendition comes from a bett r stacked against Petrillo's one -man show platter. tha they were against ASCAP a few years The harrassed announcer, trying to brighten ago His life- and -death grip over the broad - his program of recordings, may add personal cas ing industry, his "made work" require - touches about the performers. And he may me s, his percentage -of-gross demands upon overdo it a bit. But nobody will make the rad o finance, his insistence upon the right to direct charge that broadcast stations fail to audit radio's books -all could be broken at one announce frequently and clearly that record- fell swoop. ings are recordings, as required by regula- For it is a well-known fact that many of his tions. After all, the FCC rules are quite clear own membership don't like his dictatorial on the subject and stations realize that any methods, let alone the "constitutional" setup transgressions would quickly reach the stern of AFM which makes him its supreme arbiter hand of that regulatory body. There have been sub ect only to his own will or whim. And it is no penalties and no citations by the authorities an even more obvious fact that the public, on that score for years. whi h we believe has been better informed by While the industry is showing aggressiveness an utraged press on the current situation than in the anti -Petrillo fight, it might exert a by adio itself, is entirely on radio's side. modicum of its energies to a campaign to is argument, for example, for pulling the Talburt in Scripps Howard Newspapers squelch propaganda campaigns aginst radio. Page 32 August 10, 1942 BROADCASTING Broadcast Advertising SHOUSE REALIGNS DIVISIONS AT WLW We Pay Out Xespacts 70 CREATION of a new public rela- - P-12/14 tions division at WLW, Cincinnati, NOTES combining the power of three departments, was announced last week by James D. Shouse, vice-pres- ALLEN J. DeCASTRO, sales man- ident of Crosley ager of the CBS Latin American net- Corp. in charge of work, has resigned, the reason given by the network being that the sale of broadcasting. time to advertisers wishing to promote Chief of the their products in the Latin American new division is markets has been "suspended for Roger Baker, policy reasons and indefinitely post- baseball announc- poned". The Latin American network er of WSAI and will continue to operate on a noncom- WLW, and form- mercial basis, CBS stated. er tobacco trade Mr. Baker ADRIEL FRIED, formerly sales pro- extension repre- motion manager of KROW, Oakland, sentative. In the new division will Cal., has been appointed general man- be the publicity department. headed ager of KLX, that city, owned by the by Bill Barlow; the special events Oakland Tribune. Charles Lloyd, program director, has been acting man- department, under Jim Cassidy; ager since Preston Allen was called to and the talent booking department, active service as lieutenant- commander directed by Bill McCluskey. in the Naval Reserve last year. As an- By the new arrangement, activi- nouncer, producer and account execu- ties of these departments will be tive, Fried has been associated with coordinated in one division, acting various California stations, including as a master unit in matters and KYOS KSAN KDON. Before enter- which the public ing radio he was account executive of entertainment in San Francisco advertising agencies is contacted directly. IRWIN ALOIS OLIAN and for a time wrote for national pub- Announcing the change, Mr. lications. Shouse said "I believe that, bear- ON THE floor 14th of the Am- as boss of institutional advertising. CLIFF RAMSDELL, associate editor ing in mind the particular abilities bassador Building in St. Irwin Olian's story, as you have of Tide, has taken over radio news, of the men involved in this reas- Louis, are spacious offices noticed, has as its main theme con- previously handled by Reginald Clough, signment, we can expect to materi- of the Olian Advertising centration upon words and thoughts now editor -in- chief. ally strengthen the public relations. Company which had their origin in and their useful classification. And LOREN STONE, assistant manager It is an important part of radio, a hobby. Early in life, Irwin A. what is his pet topic? "Genius in of KIRO, Seattle, has assumed the and I do not believe that any sta- Olian developed the habit of analy- advertising ". He delights in de- additional duties of commercial man- tion in the country -not even ex- tical reading ager, replacing J. A. Morton, who cepting the networks -can show -and has made it pay bunking it! left to do national sales work at as strong an alignment of abilities dividends. "Advertising ideas are made, not CBS -KNX, Los Angeles. in this field as can be found in this That's the secret of his subse- born," he declares. "No need for WALTER G. TOLLESON, account group. quent success-analysis. Through rumpled hair, hangover, and wait- executive of the NBC-KPO, San Fran- formative years which took him to ing for the lightning to strike. Ad- cisco, has joined the A. E. Nelson ad- Patrick to Navy the U of Michigan in 1923, Olian vertising ideas can be manufac- vertising firm in that city. DUKE M. PATRICK, partner in experimented with words, senten- tured. Yes, I said 'manufactured' W. (DOC) LINDSEY has left firm of Hogan ces, CJKL, Kirkland, Ont., to become the Washington law paragraphs, pages and dur- by cold analytical processes." Let & handling radio cases, on ing manager of CKWS, Kingston, Ont., Hartson his college career developed his company's accounts bear out the Northern Broadcasting Company's Aug. 1 reported the hobby which persists to this this observation-National Waste new station. for duty in the : Co- day classifying ideas as he reads Paper Conservation Campaign, JOHN MARTIN, advertising man- Navy Department them; making his mind an idea and lumbia Brewing Co. (Alpen Bran ager of Massey- Harris Co., Toronto as a lieutenant phrase index. Beer), General Grocer Co. (Ameri- (farm implements), has been ap- commander. He This fondness for words and their can Lady and Topmost foods), Al- pointed coordinator of all government was assigned to uses led him to the School of Jour- ton Box Board Co., Edison Bros. advertising. He will be located at Naval Communi- Ottawa as executive secretary of the cations. Mr. Pat- nalism in Ann Arbor. Then 20, he Shoe Co., Dixcel Gasoline, Glen Interdepartmental Publicity Com- rick was former had decided upon a career in either Echo Wine, Union -May- Stern. mittee. general counsel of this field or advertising. As it Get bachelor Irwin Olian talk- MARK CRANDALL, on leave from the old Radio turned out, he has enjoyed success ing about effective use of abbrevia- sales staff of KEEL, Denver, for the Commission. Karl Mr. Patrick in both. tions in a publicity campaign; get duration, is chief of the OWI Den- A. Smith will Now, this accent on study smacks him discussing the transition of ver office. handle the firm's radio matters. of the bookworm. Quite on the con- visual advertising to broadcast DOROTHY BROWN, of the Chicago trary, Irwin Olian found plenty of technique. He 'll talk straight from office of Howard H. Wilson & Co., D. Humphrey station representatives, on July 20 Walter time to be a "regular" -won the the shoulder! And get him seated married John Murphy of Chicago. WALTER D. HUMPHREY, 66, a knows how to captaincy of the University tennis at the Steinway-he BILL SCHROEDER, sales manager principal attorney of the FCC, died team, a row of cups, assorted block mix those 88 notes just as he does of WCAE, Pittsburgh, has made his Aug. 1 in Tulsa, Okla., after a letters and other coveted campus those scores of classified ideas first solo plane flight. lingering illness. A pioneer Okla- honors. which serve his clients so well. READ H. WIGHT, for the past eight homa lawyer, Mr. Humphrey was Born in St. Louis Dec. 19, 1906, years manager of the Chicago offices a member of the Oklahoma Corpo- he schools of World Broadcasting System, has ration Commission for eight years, attended there and re- Howard P. Dimon been elected vice -president and mem- was one of the organizers of the ceived his degree from Michigan in HOWARD P. DIMON, for 15 years ber of the board of WBS. Oklahoma Tax Commission, and a 1927. Upon graduation, he received theatrical and radio editor of the At- AL LEARY, manager of CKCL, To- member of the 1907 Oklahoma an offer from Liberty magazine. lantic City Press Union, died suddenly ronto, has been promoted to captain Constitutional Convention. He had This post engaged his attention for of a heart attack while enroute to in the Royal Canadian Army Signal been with the FCC since Feb. 25, a Boardwalk theatre last Tuesday. Mr. Corps, Reserve Force. 1935. Surviving are his widow, two the next four years. Then convales- Dimon was 65, and previously had cence from an operation in St. C. WILLIAM CLEWORTH, former daughters in Tulsa and a sister. been a clerk at Traymore Hotel for 5 vice -president of Electrical Publica- Louis brought about a decision to years, ran the Old Colony Club for 10 tions Inc., and previously assistant remain in that city. He became as- years, and owned a Boardwalk book- manager of McGraw -Hill electrical and Charles W. Corkhill shop for five. sistant manager of promotional ad- radio publications, has joined Sutton - in CHARLES WILLIAM CORK vertising for Famous -Barr, one of Publishing Co. as district manager 68, former manager of KBON Names Executives New York and New England for HILL, the city's great department stores, Electrical Equipment. KSCJ, Sioux City, Ia., died July for three more resultful years. Next PAUL R. FRY has been named busi- 25 of a heart attack. Formerly in ness manager of KBON, Omaha. KEN GIVEN, formerly with WTAR, the organ and piano business, Mr. his name was found on the sta- Marie Maher will be station direc- Norfolk. Va., has been named presi- tionery of the Gardner Advertising Corkhill managed KSCJ until two tor. Mr. Fry, former promotion man- dent and general manager of WLBJ, years ago when he formed a radio Co. for another three -year period. ager, formerly was with KOWH, Bowling Green, Ky., in a reorgani- advertising firm under his name. The next upward rung in the lad- Omaha and the Omaha World- Herald zation effected Aug. 1. Jake Causey, in sales and promotional work. Mrs. recently with WBIG, Greensboro, In addition to his widow he is sur- der was a return engagement in Maher has been in radio and news- N. C., has been named advertising vived by four sons and three 1939 with Famous -Barr-this time paper work for the past ten years. and sales manager. daughters. BROADCASTING Broadcast Advertising August 10, 1942 Page 33 FRANK ENDERSBE, sports an- BILL MALONE of the promotion nouncer of KYSM, Mankato, Minn., department of WOWO -WGL, Fort Commission for Ray has joined the armed forces, being Wayne, has been named on the mer- replaced by Bob Redeen. chandising committee of the Fort T. RAY, young 3EflIHD WILLIAM HARLAND TUCKER, former stage, Wayne Drug Club. - Negro businessman of Cleve- screen and network actor, has joined DON DOUGLAS has left the an- land, and former narrator on KGW -KEX, Portland, Ore. nouncing staff of WTTM, Trenton, the Sunday morning Negro N. J., to do FM work. John Leslie MIKE Business Hour on WHK, TOMMY BUILTA, formerly an- Scott, formerly of WAKR, Akron, has is shortly to be nouncer on CBS Scattergood Baines joined Cleveland, has joined the announcing staff of the WTTM announcing staff. NO MAN PAGE, announcer of commissioned a second lieu- W67C, FM adjunct of WBBM, Chi- JIMMY WILSON, formerly with WE C, Duluth, has joined the Navy. tenant in the Army's Chem- cago. WRC -WMAL, Washington, and be- Kath rine Cooke, continuity staff, has ical Warfare Service. Mr. Ray fore that program manager of WWL, resi_ ed to join the advertising office won three scholarships as an RODERICK G. O'CONNOR, form- New has erly announcer of WJJD, Chicago. Orleans, joined the an- of a Twin City wholesale grocery undergraduate at Oberlin Col- nouncing staff of WWDC, Washing - firm. Eleanor Barney, a recent gradu- lege and, while has joined the announcing staff of a narrator WGN, Chicago. ton. ate f the U of Minnesota has been for WHK, was sales manager ROD BELCHER has been named appo nted promotion director to suc- for a furniture and appliance RAY McGUIRE, announcer, formerly news editor and Elwood Thompson ceed ohn W. Miller, resigned. business in Cleveland. of WNOE, New Orleans, has joined has become an announcer of KGVO, JEA LAFOREST and Armande KSFO, San Francisco. Missoula, Mont. Margaret Leppert Lehr n of CKCH, Hull, Que., were HENRY LUNDQUIST, formerly in Peterson is women's program director, niurr ed recently. C. G. RENIER, program manager charge of defense programs of WEEI, replacing Dorothy Burgess, resigned. of KMOX, St. Louis, and Robert Boston is now with Navy public rela- PAUL LONG, announcer of KWKH, Louis Shayon, producer- director of tions in Boston as lieutenant (j.g.). Shreveport, La.. has left for Army air R BRAND NEW MES, have joined CBS as producer - training. Jack Pulwers, has joined the directors under the direction of Doug- EVERETT HOWARD and Morton announcing staff. /LTy$`r las Coulter, CBS assistant director Cohn, announcers of WCHS, Charles- I A;7,5 of broadcasts. ton, W. Va., have been inducted into STAN BROWN, news editor and the Army and are stationed at Ft. special events director of KOA, Den- PAUL FOGARTY, producer and Knox, Ky. ver, entered the Army last week in the writer of WGN, Chicago, and author volunteer officers' training corps. He of the newspaper comic strip BRANDON SHAFER has been ap- will be succeeded by Bill Day. "Draftie ", on Aug. 1 married Eliza- pointed news editor of WLOL, Minne- beth Sackley Davis of Chicago. apolis, succeeding Benedict Hardman WILLIAM A. WILLIAMS. formerly who resigned due to illness. in the CBS music copyright depart- NEVA PATTERSON, formerly sing- ment, has been made assistant to Jan er of Cee Davidson's orchestra, has TOM LITTLE, formerly business Schimek, CBS commercial editor and joined WBBM, Chicago as regular manager of the Macon Peaches base- director of the copyright division. vocalist on Victory Matinee, weekday ball team, is a new announcer at Rupert Graves will take over Mr. hour and a quarter 'variety program. WBML, Macon. Williams' duties. WARREN GERARD, formerly of 1I DDIE ALBRIGHT, Hollywood DAVID N. SIMMONS, promotion WLEU, Erie, Pa., has joined the an- commentator, has been appointed a director of KDYL, Salt Lake City. is AFFILIATE nouncing staff of WCAE, Pittsburgh. civilian defense counsellor and during publicity director of Salt Lake War his five -weekly quarter -hour program Bond sales. BETTY BAKER has joined the pro- on KHJ, that city, gives information gram staff of WCAE, Pittsburgh, re- supplied by the Civilian Defense CLIFFORD DVANS, columnist of placing Kay Conners who is marrying Council. the Brooklyn Eagle, is conducting a Phil Davis, continuity chief of WCAE. thrice weekly political news commen- ED HELWICK, Hollywood writer of tary, on WLIB, Brooklyn. FRED OHL, program director of J. Walter Thompson Co., on the NBC KWKH, Shreveport, La., is the father Kraft Music Hall, has been inducted SAM ETTINGER, news editor of of twins, born last month. into Army. WIP, Philadelphia. is the father of the a son, born July 30. WALLY REEF, former night editor, ROY LaPLANTE has resigned from is now news manager of KFEL, the announcing staff of WFIL, Phila- Denver, replacing Bill Walsh. Bill Washington. AMERICA'S LEADING FOREIGN LANGUAGE STATION Foulis transfers from announcing to delphia, to join WOL, the KFEL. news room. WALLY SHELDON. announcer of J. HOWARD ACKLEY, former WCAU, Philadelphia, has left for the traffic manager and chief announcer, Army. is now industrial relations representa- BILL BAILEY, announcer of KYW, tive of WOWO -WGL, Ft. Wayne. Philadelphia, leaves to join the Navy and consider that we cover a Polish as a lieutenant in the public rela- DAVE WISNER, announcer of tions. Population greater than 96% of the WIBW, Topeka, reported Aug. 1 at STOP EL JONES has left CJKL, Kirkland Communities in the United States. Ft. Leavenworth, Kan., as a volunteer officer candidate. Al Franklin, Lake, Ont., to become a salesman for CHEX, Peterborough, Ont. Alex Gas- in . of Topeka will replace Wisner. 550,000* all .. son replaces Jones. JACK LAURENCE, announcer of DUKE McLEOD has been appointed WELI, New Haven, has enlisted in program director and assistant man- the Marine Corps. ager of CJKL, Kirkland Lake, Ont. Billie McLeod has been named traf- is JACK KINZEL, chief announcer of into the fact that $250,000,000 KIRO, Seattle, has been called to fic manager. spent yearly for daily necessities, by active duty as an ensign in the Naval EMILY TREVILIAN, receptionist LOOK Reserve. Carroll Foster, another form- of WRVA, Richmond, on Aug. 24 will these Polish Families in the Metropoli- er KIRO announcer, recently was report at Fort Des Moines for officer tan Area. awarded a senior lieutenant rating. training in the WAAC.

to the success story of 14 advertisers LISTEN using our Polish hours for a total of 71.e ALABAMA TRIO 73 ** years. Interested? Let us help you get a share of this business. ollets you C. S. Isi', Census rirlures Details on Request Complete Coverage Of A Great Market And A 10% Saving! Full Time Operation 1480 Kilocycles In buying radio coverage-just as in war production work-you need the right combination of "tools" to get the ob done. The "right combination" in Alabama's vast war production market is the ALABAMA TRIO. These three stations blanket the entire state and parts of six others. Look into the BIG savings WHOM offered by this right combination -10 %, to be exact! JOSEPH LANG, Gen. Mgr. Tel. 3 -4204 29 West 57th Street, N.Y.C. -Plaza BIRMINGHAM IV ,J 1 A MONTGOMERY MOBILE REPRESENTED BY HEADLEY -REED CO.

Pagé 34 August 10, 1942 13 R O:11) C A S T I N G Broadcast Advertising ARCH KEPNER, chief announcer, LES MITCHEL, producer of CBS - and Alan Taulbee, announcer of Chicago, has succeeded Blair Walliser WQXR, New York. have been sworn as director of the CBS daytime serial in to the U. S. Navy for aviation Helen Trent. Mr. Walliser is now a cadet training. Taulbee has already lieutenant in the Coast Guard. His suc- COTTON left, and Kepner is awaiting his call cessors as producers of other network YOU KNOW THAT to active duty. Sergeant William D. programs are Lou Jacobson on MBS DID Strauss, former chief announcer, now Citizens of Tomorrow and NBC Back- 000, 000 T with the Army at Fort Jackson, S. C. stage Wife; Ruth Walliser, his sister, ,CAUSES 010, has qualified for an officers' training on MSB Great Artists. course leading to a commission on the ALONE Adjutant General's staff. He leaves MARION STEVENS, for four years THROUGH MEMPHIS for radio and literary editor of the Miami shortly Washington. Herald, has joined the magazine divi- fL0 W T of MOORE, announcer of WIBG, sion of the CBS publicity department. Glenside, Pa., and now an aviation Helen Payne, of CBS television, and cadet, has announced his engagement Betty Todd of the continuity depart- ANNUALLY to Dolores Yvonne Mellberg, daugh- ment of WBT, Charlotte, have joined I 1(-1 ter of Capt. Carl C. E. Mellberg, the CBS production department. r I chaplain of the 34th Bombardier IRVIN S. R. CARLIN, freelance ra- rj- I i Ir Group, the outfit to which he is at- dio and short story writer, has joined tached. the continuity department of WMCA, New York. JIM MOORE, formerly assistant program manager of KSFO, San Fran- HARRY CANFIELD, guide of NBC - cisco, has joined the Army. Chicago, has entered the Army. New guides are Gerald Ravenscroft and RAY McGUIRE, formerly of WNOE, John Condit. New Orleans, has joined KSFO, San JANE TRENT has joined WSBA, Francisco, as announcer. York. Pa., as news announcer- opera- BOB BRYAR, formerly announcer of tor. He comes from WCHS, Charles- WJWC, Chicago -Gary, has joined the ton, W. Va. announcing staff of WAIT, Chicago. EDMUND DAWES becomes director EDDIE THAYER of education of WFIL, Philadelphia, and Pat Ebert, succeeding William C. Galleher, who graduates of Beck School of Radio, goes to Westinghouse. Minneapolis, are new announcers at Joe Novenson, KOBH, WFIL announcer, has joined the Army cs 1! Rapid City, S. D., and Air Force, stationed at Kelly Field, WIBU, Poynette, Wis., respectively. Tex. Cimi Cotton sews: WHITMEL FORBES LATHROP JACK STEWART, announcer of and Elwood Stutz are new announc- CFAC, Calgary, has joined CKCL, ers of WRVA, Richmond. Virginia Toronto. During the marketing McDonald has joined the reception A. MIKE VOGEL, formerly chairman department. of manager's round table department season of 1940 -41, gross re- MAURICE GORHAM, director of of Motion Picture Herald and at one ceipts of cotton in Memphis North American transmissions of the time with Loew's Theatres, New York, British Broadcasting Corp., was in has been named director of publicity amounted to 4,938,859 Toronto recently as part of his tour of and special promotion of WHN, New bales, which, based on a fair Canadian and American centers to York. He replaces Al Simon, now check up on BBC programs heard radio director of the New York average, would be valued at $270,550,696.00. More here, branch of the U. S. Treasury Dept. war savings staff. than 40,000 people make their livelihood from the MARTHA ROSS BIGGERSTAFF GILBERT FIELD, sales promotion cotton industry in Memphis. Memphis sales of vege- has been named regular announcer at director of WCHS, Charleston, W. WNOX, Knoxville. Va., has enlisted in the Army. table and animal oils total nearly $20,000,000.00. GORDON TUELL, music librarian BURLEIGH SMITH. formerly an- this vast market, is today of KIRO, Seattle, was recently the nouncer of KRBC, Abilene, Tex., has Memphis, the hub of father of a girl, his second child. joined the announcing staff of KOB, not only the cotton capital of the world ... it is also Albuquerque, N. M. TED ARNOLD, while publicity director of VIVIAN KELLY, of CBS edu- an industrial center of importance. For cotton WSAZ, Huntington, W. Va., recently the joined the Army. cation department, on July 26 was alone accounts for 17 to 18 per cent of total business married to Lt. Marvin Peters in of her industry ROLAND TRENCHARD, formerly New York. transacted in Memphis, the diversity director of promotion of O'Mealia HENRY EAST, chief announcer of assures Memphis of a steady, year-round prosperity. Outdoor Adv., has been appointed pub- WRBL, Columbus, Ga., has been lic relations director of WAAT, transferred as temporary manager of You can reach this market over WMC, the Mid - Newark, succeeding Walter Patrick WGPC. Albany. Kelly, now in the Army. South's pioneer radio station. BRUCE MATTHEWS, formerly announcer of WAPO and WOV, has joined the announcing staff of WPAT, Paterson, N. J. Matthews also works a full shift at the Wright Aeronau- tical Corp. KEITH GUNTHER, assistant manager of WHN, Blew York, has reported for active duty as ensign in RANGERS the Naval Reserve. Transcribed Library BOB WALTER. formerly of WWNY, M Watertown, N. Y., has joined the is on w c announcing staff of WJTN, Jamestown, Memphis, Tennessee N. Y. 5,000 WATTS DAY 1,000 WATTS NIGHT ART BOULDEN and Fen Job, an- NBC RED NETWORK nouncers of CKCL, Toronto, have joined the Royal Canadian Air Force. OWNED AND OPERATED BY CAPT. GORDON McCLAIN, formerly announcer and operator of The Commercial Appeal CKPR, Fort William, Ont., CKCL, SCRANTON, P Toronto, and CKTB. St. Catherines, Ont., is now with the signal section NATIONALLY BY of the Canadian Tank Corps sta- ', and other stations, large REPRESENTED tioned at Brockville, Ont., as an in- and small, coast to coast structor at the officer's training camp. THE BRANHAM CO. Member of ROSS GIBSON, formerly of KUOA, Network Siloam Springs. Ark., has enlisted South Centrai Quality in Available also to agencies and WMC-Memphis WJDX- Jackson, Misa. WSMB-New Orleans the communications division of the K WKH.KTBS- Shreveport KARK -Little Rock Navy. advertisers. For full details, write

MARGARET SPESSARD, program George E. Halley director of KWBW, Hutchinson, Kan., . TEXAS RANGERS LIBRARY . /If6 CO'I/d7i CL oj on Aug. 10 will be married to Bob c . McCreery of HOTEL PICKWICK KANSAS CITY, MO. ílie á.eduefual1 KILL, Garden City, capira.e /Pia MidSox71. Kan. BROADCASTING Broadcast Advertising August 10, 1942 Page 35 WALTER C. KRAUSE, who resigned Campbell to Army recently as vice -president of Lord & Wurtzel, Autry Settle C. LAWTON CAMPBELL, for- Thomas, and as RCA account executive, to join the Office of Coordi- Contract Controversy; mer vice -president and radio di- nator of Inter- American Affairs in rector of Ruthrauff & Ryan, New Washington, has received his official Show Has New Title York, has been commissioned a appointment as an assistant director CONTRACTUAL controversy be- MA s RY HOLLAND, Hollywood proof the radio division. duce of J. Walter Thompson Co., major in the Quartermaster Corps tween Harry Wurtzel, Hollywood has een transferred to the agency's of the Ax my. Recently appointed I)ON COPE. New York producer of talent agent, and Gene Autry, ra- New York staff, forcing him to re- director of the agency's radio de- Benton & Bowles. is in Hollywood dio and film cowboy singer- actor, ling ish his post on the War Dept. partment is Donald M. Stauffer, producing the weekly Post Toasties was settled in late July prior to reco ded shortwaved program. Coin - formerly of the A. & S. Lyons Time, sponsored by General Foods the latter's reporting to Washing- man Performance. Cal Kuhl, pro- Corp.. during vacation of Mann Bolt- Army Air Force duce of the weekly NBC Music talent agency. ton as an tech- Kraft ner. West Coast manager- producer. nical sergeant. [BROADCASTING, Hall has taken over the assignment. Esty Stowell. New York business man- July 20]. Wurtzel charged evasion BE NICE NEWMARK, formerly ager of Benton & Bowles. is in Holly- W. POWER, previously ac- wood for his semi -annual of contract and outside settlement adve tising manager of Nehring JOHN checkup. eliminated case being brought be- Brot ers, New York real estate firm, count executive of Sherman K. Ellis & Co., New York, has been appointed OTIS ALLEN KENYON has been fore representatives of American has oined the copy staff of Director elected chairman of the board & L ne, New York, while Irving R. director of research, replacing John of Federation of Radio Artists, Ar- Rill, formerly of the Halpern Adv. Waite, now economist with the food Kenyon & Eckhardt, according to tists Managers and Screen Actors division of OPA in Washington. Thomas D'A. Brophy, president. Guild for arbitration. Under the Aget cy, New York, has joined the Other officers Dwight M. agen y as an account executive. Power served as industrial special- are Mills agreement, Wurtzel received all ist for Moody's Investors Service for and Edwin Cox, directors, and Charles PETRICK, recently resigned H. Vasoll, treasurer. monies claimed as due for man- JAC six years. He was secretary of the agerial services rendered Autry on vice - resident of John Falkner Arndt National Transportation Committee Co., Philadelphia agency, has opened of ex-Presi- LAURA B. MANG, assistant man- picture and radio deals since Jan- under the chairmanship ager of space, Moser & his wu agency in Philadelphia in dent Coolidge, and special assistant Cotins, Utica, uary, 1941. In turn his manager- the incoln- Liberty Bldg., with the N. Y., has been appointed media man- ial contract with Autry, which had to the late General Hugh S. John- ager. Reco nts of M. A. Bruder Co., paints son in the NRA. 2% years more to go, was can- and varnishes, and Browning -King LARRY WHERRY, formerly sales celled. Agreement relieves the ac- Co., retailers of men's clothing, both PHILIP BERNSTEIN, account ex- promotion manager of Ralston Purina tor of further obligations while in of iladelphia. ecutive of Bozell & Jacobs, Chicago, Co., St. Louis, on Aug. 1 joined Sher- service. N account executive has been elected vice -president of the man & Marquette, Chicago, as execu- Continuing under sponsorship of JO COHAN, office of the agency. of S ith & Bull Adv., Los Angeles, Chicago tive in charge of Quaker Oats (Ful- Wm. Wrigley Co., the weekly half 0-Pep) account. has , en appointed publicity director E. V. HAMMOND, manager of Stan- hour CBS program featuring Au- of t, War Savings staff of the photo- CONSOLIDATED ADV., New York, try, with the broadcast of Aug. 2 grap,ic committee, Treasury Dept. field & Blaikie. Toronto office, now closed, las Tandy Adv. Agency, has moved from 505 Fifth Ave. to new changed title from Melody Ranch joined and larger quarters at 541 Madison JA. i FORCE, for six years con - Toronto. to Sergeant Gene Autry and dram- tinui y writer and producer of the Ave., telephone Murray Hill 3 -1267. atizes exploits of Army Air Force Rus I M. Seeds Co., Chicago, has HELEN ARSTEIN, formerly copy heroes. Similar arrangements were resi ed to join the production staff writer of Mandel Bros., New York made for Ezra Stone, who during of \' IBA, Madison, Wis., where she (department store), has joined Glas - Lord & Thomas Changes the season is permitted time out , husband W. will with her Norman ser-Gailey & Co., Los Angeles agency EMERSON D. FOOTE, executive from Army duties to do his week- Rice instructor in the Army Air in a similar capacity. For training school at Madison. vice- president in charge of opera- ly NBC Aldrich Family, sponsored tions of the New York office of Lord by General Foods Corp. Capt. Hal TH MAS MAGUIRE, formerly ra- NEIL. G. ROURKE, former account & Thomas, last week announced that executive of Irwin Vladimar & Co., Rorke of the Army Air Force and dio timebuyer of Blackett- Sample- the media and marketing operations formerly CBS New York assistant Hu mert, New York, on Aug. 10 New York, has been named a vice - of the media, research and time-buy- join_, the CBS sales service staff. president of the agency. ing department have been consolidat- publicity director, has been as- ed under the direction of Samuel E. signed to duty at the network's Gill, former research director of the Hollywood studios as Army repre- agency, and now director of market- sentative on the Autry series. ing and media. Working under Mr. Gill, each with equal rank and posi- Luigi Romanelli tion with the others. are J. S. Spiegel, LUIGI ROMANELLI, Toronto band formerly assistant media director as leader, who has been on Canadian manager of printed inedia purchases; radio stations practically since the in- John D. Hynes, with Lord & Thomas ception of broadcasting in the Domin- eight years. most recently as radio ion. died on July 29 at Murray Bay, timebuyer, who will be manager of Que., of a heart attack while vaca- radio purchases, including purchase tioning. He was 59 years old. His Look at of both time and radio talent ; and most recent appearances before the in- Miss Catherine C. McCarthy, former ternational microphone were with the assistant to Mr. Gill. who has been Ontario Show early this summer ou named malinger of the research de- the BLUE from Toronto. He was partment. born at Belleville, Ont. studied vio- the RE lin in England and Belgium. Lt. Barron Chandler LT. BARRON CHANDLER. USNR, formerly of NBC's page staff, has been killed in action while serving as commander of a motor torpedo boat, somewhere in the South Pacific. Chandler is the fourth NBC man to be officially reported killed in action. GREY ADV. AGENCY, New York, HFEI_nEWS HOUR last Friday celebrated its 25th an- niversary in business, having been or- 9:30 -10:30 Nightly ganized in 1917 during World War I. Lawrence Valenstein, the original MOST I resident. still holds that position. HOUR IN RADVITALIO "z

FULTON LEWIS,JR.-MBS PHILLIPS 66 NEWS REPORTER WFBG Associated Press Transradio ALTOONA, PA. Exclusive Foreign Service of The Chicago Daily News NBC RED BLUE NETWORK 250 WATTS FULL TIME OPERATION RAILROAD SHOPS ON FULL TIME SCHEDULE Ano compAnY WFBG provides the only full cov- RAD /0 STAT/ON REPRESENTATIVES erage of the Altoona trading area. NEW YORK DETROIT CHICAGO SAN FRANCISCO Page 36 August 10, 1942 BROADCASTING Broadcast Advertising AFA Convention Report Text of Complaint HIGHLIGHTS of Advertising Fed- (Continued from page 22) eration of America's 1942 conven- AGE Y tion June 21 -24 are available in a 32 -page booklet that contains sum- ket manufacturers. distributors, maries of guest speeches, awards, jobbers and retailers of phonograph records and electrical tran- the president's annual report, con- New scriptions ; NATIONAL DEHYDRATORS Assn., vention resolutions and press re- York (dehydrated foods), to J. Walter actions. Copies may be obtained (e) To prevent radio broad- Thompson Co.. New York. Agency will casting stations from broadcasting concentrate mainly on publicity for the from Earle Pearson, general man- musical Compositions recorded on newly -formed association during the war ager, 330 W. 42d St., New York. phonograph records and electrical with an eye to consumer acceptance of such products for the post -war period. transcriptions; Majority of distribution is now centered (d) To prevent the use of in supplying the armed forces. phonograph records in so- called VADSCO SALES Corp.. L. I. City, N. Y. Sabotage Rewards "juke boxes" located in hotels, (Mavis. Djer -Kiss and Delettrez toiletries), restaurants and dance halls; to Wortman, Barton & Gold, New York. KWBW, Hutchinson, Kan., (e) To prevent the use of Media plana not yet announced. LIMA BEAN Assn., Cal., (co- offers $50 War Bonds to any ; Oxnard, phonograph records in the home operative), to J. Walter Thompson Co., listener who furnishes infor- (f) To prevent the sale of Los Angeles. mation leading to arrest and phonograph records to radio broad- NORTHROP AIRCRAFT Inc., Hawthorn, conviction of enemies of the casting stations and "juke box" Cal., to J. Walter Thompson Co., Los United States. An announce- operators through the device of re- Angeles. ment running daily urges citi- quiring manufacturers to boycott QUAKER MAID MILLS, Philadelphia all distributors, jobbers and re- (Ripple Twist rugs), to Moss Associates, zens to report persons they New York. A fall campaign is being suspect to local police. tailers who sell such records to ra- planned. dio broadcasting stations and "juke box" operators; (g) To eliminate musical per- Names Kudner uarriage to Hazel Carlson South- formances over the radio by media Hecker ard of San Francisco in 1929. He other than performances by mem- HECKER PRODUCTS Corp., New is now the father of a boy. In bers of the AI'M ; York, has appointed Arthur Kudner 1934 he resigned his agency post to (h) To require radio broadcast- Inc., New York, to handle advertis- join Sun Maid Raisin Growers ing stations to hire unnecessary ing for its flour and cereal division. GEORGE GAGE "stand -by" musicians, members of Account includes H -O Oats, Heck - Assn. as advertising and sales pro- the ÁF31. when such services are ers Cream Enriched Farina, Presto AS PROFESSIONAL magician motion manager, remaining with neither necessary nor desired, he used to pull rabbits out Cake Flour, Force, and three that cooperative organization until through the device of requiring brands of flour, Heckers, Ceresota of hats, but now George 1940. Then he accepted his present networks to boycott affiliated sta- and Aristos. The company is cur- Gage, director tions which refuse to meet de- of media and position. fendants' demands for the hiring rently presenting the Moylan Sis- market research & of Lord Thomas, Demonstrating of "stand -by' musicians; ters, weekly quarter -hour show on San Francisco, works "magic" with his ability as H ", 4. That the complainant recover the 17 BLUE stations for -0 Oats, facts and figures does it "mathemagician George had made as well as a six times weekly news -and scores of sales and distribution costs or disbursements of this suit; mightily successfully too. Combin- :r. That the complainant shall have period on WHN, New York, for ing an analytical turn of mind with studies for national concerns. He such other and further relief as the Force. No new radio plans have a thorough knowledge of station has also contributed articles on court shall deem just and proper. been announced. power and coverage, plus audience sales promotion, advertising and listening habits and other major research to trade and technical points which go to successfully sell journals. Under the title, "The Edi- a sponsor's product, George buys tor and His People ", he compiled time for many a choice account a selection of editorials by William serviced by that agency. Allen White with H. O. Mahin as Among these are Southern Pacific collaborator. Co. (transport) ; Roos Bros. (men Mr. Gage is also author of "Serv- and women's furnishings) ; Safe- ing Pacific Coast Markets From way Inc. (institutional) ; Tide- the Center ", an industrial promo- water- Associated Oil Co. (pe- tion book covering the West Coast, t r o l e u m products) ; Sunnyvale as well as a currently completed Packing Co. (Rancho soup) ; Al- manuscript. The latter, "Creative bers Milling Co. (flour). Writing ", deals with the craft of Despite his knowledge of magic, fiction. George Gage's entry into advertising was not via the stage door. He confined that profession to school vacations. Born in Ottawa County, Kan., in March 1901, he attended iatith eameind6 public schools in that district, grad- uating from the State university in No.I Market 1922 a Phi Beta Kappa. Then he bought a country weekly FIRST INe- newspaper, The Messenger, in his Total Population home county and operated it suc- The trade is still talking about the way WMCA is changing the entire cessfully as publisher and editor for White Population New York radio scene, with programming that keeps winning na- a year. Selling the publication in Wholesale Sales tional awards against top competition* ... lifting itself right into the early 1923 he moved to California Retail Sales national spotlight by doing so. to become executive secretary of Industrial and the Calexico Chamber of Com- Offering advertisers their first chance to buy quality coverage of merce. Business Pay Rolls the New York market at a very low cost. Twelve months later George re- BY *such as "Labor Arbitration", conducted by Samuel R. Zack (national signed that position to complete a DOMINATED year's post graduate study at awards for both 1941 and 1942 by Ohio State University) and "Ameri- (1941) and "Friendship:Bridge" (1942) Stanford U in economics and politi- cana Quiz" by Women's Na- cal science. Following that brief UJ lF B C tional Radio Committee ... not to mention New York Times news academic interlude, he joined the 5000 WRITS bulletins every hour on the hour ... Johannes Steel and Sydney Mose- San Francisco staff of McCann - ley, two of America's greatest news analysts ... a succession of Erickson (then H. K. McCann Co.) GREENVILLEr S.C. public service programs that few independents would care to tackle. where for nine years he rounded HEART OF THE out his agency experience as copy- FAMOUS INDUSTRIAL \ AMERICA'S LEADING INDEPENDENT STATION writer, account executive and head PIEDMONT SECTION I1% '6 " I`` l researcher in that agency's three i i NATIONAL REPRESENTATIVE york Pacific Coast offices. the changing new radio scene WEED & COMPANY Facts and figures chronicle his western Rep.: Virgil Reiter & Co.: Chicago ca BROADCASTING Broadcast Advertising August 10, 1942 Page 37 Administration will exercise co- DAVIS BROADCASTS Dyke's New Post ordination supervision over cam- (Continued from page 12) paigns initiated by other depart- ON OWI PROGRAM stat d, "will be to insure proper ments and agencies," it was stated, NOT TO BE construed as part M t'ei plan coor ination of policy, interpreta- "It will do so on an advisory basis, of any to place Director El- tion and timing of all special Gov - varying in the extent of its direc- mer Davis of the Office of War ernment programs and campaigns tion and supervision according to Information back on the air on a the advisability of talent in the regular basis, as demanded in the of information connected with the 1ADIES Senate recently [BROADCASTING, war effort, and to make certain particular agencies involved to lay Aug. 3], was the scheduled appear- that such war -connected programs out and execute successfully their ance of Mr. Davis on CBS Sunday, and campaigns are efficiently own plans. The objective is to in- Aug. 9, as master of ceremonies plan ed, effectively executed, and sure adherence to sound policies of a special OWI production titled that there is proper synchronized and consistency with other opera- The Production Crisis. There are use f all media channels." tions. no present plans afoot to bring Mr. Davis, T e Bureau Ad- "The Bureau of Campaign Ad- former CBS news an- of Campaign alyst, back on the radio on any mini tration will act as central con- ministration and the campaign regular basis. trol and clearance on all special managers will discuss with each The program was to mark the war -connected programs, plans, OWI media bureau (news, radio, first radio appearance of Mr. projects or campaigns of an in- publications and graphics and mo- Davis since he assumed the dic- forniational character conducted tion pictures) the proper and tatorship of OWI; also the first by any Government department, practical use of that medium in radio talks since they assumed bureau or agency. In the case of in- connection with each campaign or their new posts of Admiral Wil- divi ual Government campaigns, program, and will obtain from the liam D. Leahy, President Roose- chief of each media velt's chief of staff; Lieut. Gen. the Government department, bu- bureau advice Dwight D. Eisenhower, comman- rea or agency concerned will dele- and approval of such media plans. der of the American forces in gate one individual as its "cam - "The Bureau of Campaign Ad- MARIAN YOUNG Europe, and Admiral Chester Ni- paig manager" who will act as ministration will be responsible for TAKING OVER the five times mitz, commander -in -chief of the liaison with Mr. Dyke's bureau. seeing that all programs or cam- weekly Martha Deane pro- Pacific Fleet. Gen. Eisenhower was to speak from London, Admiral Liaison with Council paigns are executed in accordance gram on WOR, New York, with overall OWI policies and regu- less than a year ago, Marian Nimitz from "somewhere in the Mr. Dyke's bureau will also act lations." Young started out with no sponsors Pacific." as liaison control with the Adver- and now has three -Miles Labora- Included on the program, during In general, since advertising is which the first awards of the tising Council, recently established recognized tories (One -A -Day Vitamins), by the advertising industry to as an important in- Calco Chemical Co. (Bleachette), Army-Navy Production Awards formation medium, the Bureau of and International Salt Co. And the were to be announced, were to be work with the Government on all WPB Chairman Donald Nelson; war advertising projects and Campaign Administration will ad- sales histories of two of her former sponsors, O'Cedar Corp. (No- Undersecretary of War Robert headed by Dr. Miller McClintock, vise as well as act as central con- Patterson; Undersecretary trol and clearance, on the use of Rubbing Cream Polish), and S. A. of and with other organizations serv- Schonbrunn & Co. (Savarin Navy James V. Forrestal; Wil- ing the Government on plans, dis- advertising by all Government de- Coffee), speak for her success as liam Green, president of the AFL; trib tion or creative work in con- partments and agencies and on the a woman's commentator with prod- Philip Murray, president of the nection with special programs or use of war subjects, illustrations uct distribution increases of 200% CIO. campaigns. and the like by manufacturers in and 50 %, respectively. "While the Bureau of Campaign their own advertising. No stranger to newspaper and PVT. JEFF HURLEY, formerly magazine readers in this country script writer of CKY and CJRC, and Canada, Miss Young, before Winnipeg, had his play Reveille Pass joining WOR in August, 1941, was performed by the CBS Workshop. an editorial staff writer and later He is now in the Royal Canadian women's editor for NBA, Scripps - Dental Corps and wrote his play while Howard syndicate. In 1935 -36 she at Camp Borden, Ont. was sent to Germany to write Make Yours Radio! stories about German women -and March wrote a series of feature succeeded in getting the first and articles about the Duke and Duch- only interview with Magda Goeb- ess of Windsor based on personal interviews The radio industry is in a position today bels, wife of the Minister of Propa- with the famous couple. to perform ganda. On the personal side, the new an outstanding service to the advertiser. . . . In 1938, Miss Young was "Martha Deane" was born at Star awarded first prize in the New Lake, N. Y., south of the St. Even if your product is off the market, you can't York Newspaper Women's Club Lawrence River, attended St. Law- national competition for "the con- rence U and is married to William afford to let it be forgotten. Radio will keep your sistently best column in a special- Bolling Taylor, an advertising ex- ized women's field." The prize was ecutive now, an Army man soon. name alive ... the entertainment it provides in presented by Mrs. Roosevelt and Fond of gardening, music, the your name will build up for you a reservoir of good was for her beauty column in NEA theatre and motion picture, Miss papers, written under the name of Young says her pet hate is to hear will.... Alicia Hart. She has interviewed "Well, it's 2:30 now, Martha ..." every motion picture and stage star signal for her program to go off Mr. and Mrs. Public will show their gratitude for of importance, and a year ago last WOR for the day. the enjoyment you've brought them... . When the time comes, they'll remember-and buy -your product. CFRB TORONTO 860 KILOCYCLES

REPRESENTATIVE; PAUL H. RAYMER CANA Page 38 August 10, 1942 BROADCASTING Broadcast Advertising AWARDS of the Sporting News, St. ESTP, Minneapolis, distributes Ye IN KEEPING with the recently estab- Louis baseball periodical, to top 1941 Little Newae Sheete, a weekly multi- lished policy to roadshow sustainers baseball announcers on the Pacific grathed bulletin, to former employes for sponsor consideration, NBC on geuetapfidel4 Coast as decided by the paper's an- in the armed forces. The four -page Aug. 1 shifts its weekly half -hour nual poll, were made July 29 by Pub- letter of station gossip is edited by Hollywood audience participation pro- lisher Taylor Spink. Mr. Spink flew Corrine Jordan. gram, Noah Webster Says, to Chicago. IN A RESOLUTION of gratitude to to the Coast to present the trophies with New York origination scheduled NBC for Catholic Hour, 12 -year old to Hal Berger of KMPC, Beverly KUOA, Siloam Springs, Ark., is now for Aug. 8. Program features contest- presenting The Ozarks at War under ants in defining words. Haven Mac - religious feature, the executive com- Hills, Cal., and to Mike Frankovich, the direction of Storm Whaley, sta- mittee of the National Council of KFAC, Los Angeles. Binnie Barnes, Program all Quarrie acts as word master, Prof. Catholic Men praised the network for screen actress, accepted the award on tion manager. covers Charles Frederick Lindsley is judge phases of the war effort and puts final au- "making possible this great apostolic behalf of her husband, Frankovich, local interpretation on many pleas with Webster's dictionary as work," at the same time revealing that who is now away in the Army. being made in connection with civilian thority. listeners have sent in requests for support. 242,000 copies of pamphlets contain- WNAX, Sioux City. Ia., entered the WCED, DuBois, Pa., is presenting ing talks given on the program during publication field in July with its first KLZ, Denver, had requests for 56,- WCED- Avenue Theatre Bonderee, a the past 12 months. monthly issue of WNAX -tra. Publi- 000 strip tickets for its recent seventh variety show from the stage of a annual free picnic at Lakeside amuse- EMPLOYES of WGAR, Cleveland, cation features pictures and story ma- local theatre urging the purchase of terial on grocers, product displays. ter- ment park. Built for a week with now in the armed forces and civilian spot announcements, and street car war savings. government service are honored by a ritory representatives and WNAX schedules. It is distributed to 2,500 signs, the affair offered free show of Chicago, during August is using plaque incorporating the radio shield retailers and wholesalers in the sta- KLZ talent, dancing, reduced rates WGN, "in service of home and nation" on rides. a special station break, "This is WGN, which hangs in the foyer of the station's territory. Fly for Navy," as part of the station. CHICAGO servicemen stationed at WDNC. Durham, N. C., now awards tion's recruiting efforts for Navy Camp Wolters, Tex., are interviewed Aviation Cadets. WWRL, New York, has received a War Stamps to listeners for most on Camp Wolters Calling, weekly certificate of achievement from the constructive criticism received in an- quarter -hour program transcribed at HOUR network station New York City USO Joint War Ap- swer to the question. What do you the camp by the public relations office EVENING peal for "excellence of performance" think of WDNC? Transcribed excerpts broadcast on WGN, Chicago, for par- rate for WSGN, Birmingham, BLUE in its 1942 fund -raising effort for the from the station's most popular pro- ents and friends of the men at home. affiliate, will be increased from $140 armed forces. grams are presented on each broadcast Music for the program is furnished to $160, effective Sept. 1. Current ad- WLS, Chicago, in its War Bond drive which is a daily feature for the at- by the reception center orchestra of vertisers will receive the usual pro- as an issuing agent has divided the tention of the housewife. the camp. tection. talent of the station into two teams one called Pat Buttram Bond Bomb- ers and the other Arkie's Anti -Axis Assn. Listeners address their purchases to either team and names of purchasers are read on the National Barn Dance. WINX, Washington, signs off nightly with a recording of President Roose- velt's prayer for victory for the United Nations. The excerpt from the Flag Day address replaces "God Bless America ". Radio networks and stations using CHRC, Quebec, has announced that its rates will be increased on Oct. 1, Printers' Ink during the first following boost to 1.000 watts. seven months of 1942 FOUR golfing members of KDYL, Salt Lake City staff won a challenge BLUE NETWORK CO., INC. match from Marines of the local re- BUFFALO BROADCASTING CO. cruiting station 4-2. George Provol, COLUMBIA BROADCASTING SYSTEM COLUMBIA PACIFIC NETWORK program director ; Ed Letson, special COWLES STATIONS events chief ; Dave Simmons, promo- DON LEE BROADCASTING SYSTEM tion director ; and Tom Cafferty, chief announcer, represented KDYL. MUTUAL BROADCASTING CO. NATIONAL BROADCASTING CO. AS A MEANS of replacing drafted N.B.C. SPOT AND LOCAL SALES male personnel, CJOR, Vancouver, in- WESTINGHOUSE RADIO STATIONS stituted an operation training course YANKEE NETWORK for staff girls. Connie Kemper, Pat KDKA, PITTSBURGH Browne and Irene Murray have com- KMOX, ST. LOUIS pleted the course and now are full - KNX, LOS ANGELES fledged control room and remote opera- KENT, DES MOINES tors. KSO, DES MOINES KYW, PHILADELPHIA WLW, Cincinnati, recently sent Jim WABC, NEW YORK Cassidy, special events director, to a ideas WBT, from Picture of radio sponsor getting CHARLOTTE broadcast an Army Air Force WBZ-WDZA, BOSTON high -altitude test chamber in one of a series of programs from Wright WCAE, PITTSBURGH Field, Dayton, designed to show how PRINTERS' INK stimulates the thinking of advertisers and WCCO, MINNEAPOLIS improved Army equipment WCOP, BOSTON facilitates ideas. WDRC, HARTFORD experiments. Together with Sgt. agencies with new Thomas Green, Cassidy ascended to "Tuning in" this inspirational "show" are the advertising, WEAF, NEW YORK a theoretical 25,000 feet. WEEL BOSTON management and sales executives who control the nation's WEVD, NEW YORK EMPLOYES of WJHL, Johnson City, WEIL, PHILADELPHIA were given an extra two week's pay largest advertising budgets. Some turn to PRINTERS' INK for WGAR, CLEVELAND when the station closed its financial new methods of merchandising radio programs to dealers. WGL, FORT WAYNE year recently. W. H. Lancaster, presi- WGN, CHICAGO dent and general manager, announced Others want ideas to make commercials more productive. WGR, BUFFALO the bonus at a staff dinner at the WGY, SCHENECTADY Johnson City Country Club. Others want new radio testing techniques. Over all is their WHEC, ROCHESTER in all new merchandising and advertising ideas. W HK, CLEVELAND ANNOUNCERS Charlie Buck and general interest WHO, DES MOINES Tom Cafferty of KDYL, Salt Lake Your ideas on your market and station can be advanced with WJR, DETROIT City, covering Utah's annual "Cov- WJSV, WASHINGTON ered Wagon Days" rodeo dressed in more force and effectivenes when they have the advantage of WIZ, NEW YORK western garb for the occasion were by PRINTERS' INK. The broadcasters listed WKBW, BUFFALO invited to ride stock in the grand en- an introduction WLIB, NEW YORK trance parade. Leo Cramer, rodeo here arc using it. You can, too, for as little as $40. per one- WLS, CHICAGO chief, introduced them to the 5.000 :'MC, MEMPHIS spectators an.l complimented KDYL's sixth page on a 13-time schedule. WMT, CEDAR RAPIDS- WATERLOO coverage of the event. WNAX, SIOUX CITY -YANKTON WOR, NEW YORK WMBD, Peoria, is distributing an WORL, BOSTON old fashioned round robin letter to staff members in the armed forces WOW, OMAHA which include letters received at the WOWO, FORT WAYNE station, notes, and snapshots. WRNL, RICHMOND R11N 11 11_ìRS9 INK WSGN, BIRMINGHAM KNX. Hollywood, has started a WSM, NASHVILLE monthly news letter for more than 50 The Weekly Magazine of Advertising, Management and Sales VfTAM, CLEVELAND former employes now in the armed WTAR, NORFOLK forces. 185 MADISON AVENUE NEW YORK, N. Y. WW1, NEW ORLEANS BROADCASTING Broadcast Advertising August 10, 1942 Page 39 Food Forum Goes OF To WOR in Shift Ik1THE «U1iflQ Quarter -Hour Program on WHN Plugs 15 Food Products BROADCASTING AMERICAN INSTITUTE of Food Products, New York, broker for food manufacturers and deal- WGY, Schenectady, N. Y. WBBM, Chicago ers, will shift The Food Forum. from WOR, Miles Labs., Elkhart. Ind. (Atka Seltzer), WHN to New York, Sl'ATION ACCOUNTS Procter Sr Gamble Co., Cincinnati (Duz). ta weekly. 26 weeks, thru Compton Adv. 6 ea weekly, 52 weeks, thru Wade Adv. effective Sept. 28. The program sp- studio programs Agency, N. Y. Agency, Chicago. currently is aired on WHN for 15 ne -news programs Firestone Tire & Rubber Co., Akron, sa Great Atlantic Is Pacific Tea Co., Chicago, 6 sa weekly, 2 weeks, thru Paris & food products produced by Insti- transcriptions weekly, 13 weeks, thru Sweeney & t- James, Cleveland. Peart, N. Y. tute member advertisers. Line -up sa-spot announcements Olson Rug Co., Chicago. sa weekly, 52 National Biscuit Co., New York (Shredded 8 sa, Federal Adv. Agen- of sponsors for the show when ta- transcription announcements weeks. thru Presba, Fellers & Presba, Wheat). thru it Chicago. cy, N. Y. moves to WOR has not been an- Kellogg Co., Battle Creek, Mich. (Corn Grove Labs., St. Louis (quinine, vitamins), 6 weekly, 22 weeks, Russel nounced. It will be Mon, Flakes). ta weekly, 13 weeks, thru J- sp thru M. presented WINS, New York Walter Thompson Co.. Chicago. Seeds Co., Chicago. thru Fri., 4:30 -5 p.m. Allis -Chalmers Mfg. Co.. Milwaukee. sa Baltimore Gospel Tabernacle, Baltimore, weekly, 10 weeks, thru Bert Gittins, WHN, New York Heard on WHN for the past weekly sp, 62 weeks, thru Fred Wellman Milwaukee. three years, and previously on Adv., Chicago. Readers Digest Assoc., Pleasantville, N. Y., United Inst. of Aeronautics (technical sa weekly. 13 weeks, thru BBDO, N. Y. trade school), 3 ne weekly, 6 weeks, WMCA, the show will retain its Lamont Forbes Co., Jersey City (La thru J. R. Kupsick Adv., N. Y. Cumba Cordial and Cocktail), 12 sa Johnson & Johnson, New Brunswick, N. J. regular format, featuring informa- (first aid sa 16 Carter Products, New weekly, 13 weeks, thru Nachman & Co.. kits), weekly, weeks, York (Arrid), sa, 17 tion on food and N. Y. thru Young & Rubicam. N. Y. weeks, thru Small & Seiffer, N. Y. nutrition. Pro- American Chicle Co., New York (Den - Ironized Martin J. Pollak Inc. (Soldiers' Souvenir Yeast Co., New York, sa, 3 weeks, gram is conducted by Dr. Walter tyne), sp weekly and ta. 16 weeks. thru thru Ruthrauff & Ryan, N. Y. Handbook), 12 ta weekly, indef., thru Badger & Browning, N. Y. H. Eddy, Institute president, and Emil Mogul Co., N. Y. Lever Bros., Cambridge (Vimms), ea now expert consultant in Office weekly, 16 WJZ, New York the Chamberlain Technical School, New York weeks, thru BBDO, N. Y. of (trade school). 12 ep weekly, 13 weeks, Lever Bros.. Cambridge (Swan Soap). sa Consolidated Edison Co., New York (dim - the Quartermaster General, weekly, 13 thru Reiss Adv.. N. Y. weeks, thru Young & Rubi- out rules), 7 sa weekly, BBDO, U. S. Army, cam, N. Y. thru and by Miss Ella Ma- Yeast Co., New York, 12 ta N. Y. Ironized Lever Bros.. Cambridge (Lifebuoy), to son, economics director of the In- weekly, 11 weeks, thru Ruthrauff & American Chicle Co., Long Island City, weekly, 21 weeks, thru Ruthrauff & N. Y. (Dentyne 4 ta weekly, 13 stitute. Ryan, N. Y. Ryan, N. Y. Gum), New York, weekly weeks, thru Badger, Browning & Hersey, Luxor Hotel & Baths, Marlin Firearms, New Haven (razor N. Y. Receive Door sp, 13 weeks. thru Arthur Rosenberg blades), sa weekly. 13 weeks, thru Prizes Co., N. Y. Craven & Hedrick, N. Y. WABC, New York At each broadcast members Old Country Trotting Assn, Mineola, N. Y. N. Y. Telephone Co., New York, la of (races), 6 ea weekly, 12 weeks, thru weekly, 4 weeks, thru BBDO. N. Y. Penn Tobacco Co., Wilkes- Barre, Pa. the studio audience r e c e i v e M. H. Hackett, N. Y. Great Atlantic & Pacific Tea Co.. Albany. (Julep cigarettes, Willoughby Smoking N. Y. (fresh peaches), sa weekly, 4 3 "Wealth of Health" baskets and Tunnel, New York, 6 sa Tobacco), ap weekly, thru H. M. Queens Midtown weeks, thru Paris & Peart, N. Y. Kiesewetter Adv. Agency, N. Y. weekly, 7 weeks, thru Grey Adv., N. Y. "door prizes" consisting of samples New York State Savings Bank Assn.. of the sponsors' products. Rum & Maple Tobacco Corp.. New York KHJ, Hollywood New York, 3 sa weekly, thru Ruthrauff Audi- R & M, Three Squires), 6 sa weekly, & Ryan, N. Y. ence is invited to taste the products Spector Co., Bohemian 1 week, thru Raymond Distributing Co., Los Angeles give N. Y. (Acme beer), 12 ta weekly, thru WWRL, New York and their reactions. Salisbury, N. C. (proprie- Brisacher, Davis & Staff, Los Angeles. Stanback Co., Scudder Food Products Current WHN sponsors and tary), 40 ea weekly 52 weeks, thru Inc., Monterey Roxy Theater, New York ( "They All Klinger Adv., N. Y. Park, Cal. (potato chips, peanut but- Kissed the Bride"), 19 sa, 3 days, thru their products are: Albert Ehlers, ter), 5 sa weekly, thru Brisacher, Davis Kayton- Spiero, N. Y. Superr Agencies, New York, 3 sp weekly, & Staff, Los Angeles. Inc., Brooklyn (coffee & tea) ; Best N. Y. 13 eeks, thru Klinger Adv., American Cigarette & Cigar Co., New WNEW, Foods, New York (Hellman's Real Assn., Goshen, N. Y. York (Pall Mall), 235 ta, New York Goshe Mile Track thru Ruthrauff Mayonnaise, Wholesome N e w (raçes), 18 sa weekly, 2 weeks, direct. & Ryan, N. Y. Marlin Firearms Co., New York (Marlin Lomax Christian Radio Home & Gospel Church, & Malgaard Co., San Francisco razor blades), 3 t weekly, thru Craven Nucoa) ; I. J. Grass Noodle Co. weeks, (Dr. Hamilton's dog food), 5 sp, 4 sa & Hedrick, N. Y. Jersey City, 7 ap weekly. 13 weekly, (Mrs. Grass Noodle Soup Mix- direct. thru Frederick Seid Adv. I. J. Fox, New York (furs), 32 sa weekly. Agency, San Francisco. 6 weeks, plus 12 t weekly, direct. ture) ; Major Vitamins, New York Brookdale Baptist Church, Jersey City, Lyon Van & Storage Co.. Los direct. Angeles (Major B Brand Vitamin B Com- weekly sp. 52 weeks, (moving, storage), 5 sa weekly, thru WMAQ, Chicago BBDO, Hollywood. plex Tablets) ; Philadelphia Dairy KPO, San Francisco Marlin Firearms, New York (Marlin Products Co., Phila. (Aristocrat, WJJD, Chicago razor blades), 39 ta, 13 weeks, thru California Grown Sugar Group, San Craven & Hedrick, N. Y. Darlene Ice Cream) ; Rose Mill, Francisco (beet sugar), 2 sa weekly, Evans Fur Co., Chicago (retail furs), 1 thru McCann Erickson. San Francisco. sp weekly. 13 weeks, thru State Adv. Milford, Conn. (Rose Mill Pate) ; Acme Breweries, San Francisco, 5 sp Agency, Chicago. Dif Corp., Garwood, N. J. (hand weekly, thru Brisacher, Davis & Staff. Illinois Bell Telephone Co., Chicago, 15 ea cleaner, washing powder) ; Mother San Francisco. weekly, 4 weeks, N. W. Ayer & Son. Aircraft Prospect Mentholatum Co.. Wilmington, Del., 4 sa N. Y. Hubbard Products, New York Agency. weekly, thru Dillard Jacobs Pollack & Neelson, Chicago (clothing). 6 CHESTER J. LAROCHE, Atlanta. New (Golden Center Toasted Wheat sa weekly, 52 weeks, thru Irving Rocklin York board chairman of Young & Curtis Pub. Co., Philadelphia (Satevepost) & Assoc., Chicago. Germ) ; B. Meier & Co., New York, 3 BBDO. N. Y. sa weekly, thru Herald American, Chicago (newspaper), Rubicam, is currently on the West United Bakeries, San Fran- Dist. (Broadcast Redi -Meat) ; Langendorf 6 sa, thru Bozell & Jacobs, Coast for conferences with Tom cisco. 176 sa, thru Ruthrauff & Ryan, Chicago. San Francisco. Girdler, head of Consolidated Air- Treat Co., Brooklyn (potato Kellogg Co., Battle Creek (Rice Krispiesi. CHEX, Peterborough, Ont. craft, San Diego, on a national chips) ; and Sodus Creamery Corp., 6 sa weekly, thru J. Walter Thompson Wonder Bakeries. Toronto, 52 sa, thru advertising campaign. It is un- Long Island City (creamed cottage Co., ¡Chicago. J. J. Gibbons, Toronto. derstood radio will included. Johnson & Johnson, Brunswick, N. J. be cheese). (first aid kits) 3 sa weekly, thru Young & R bicam, N. Y. Metro ¡Goldwyn Mayer. New York (motion pictures), 4 sa thru Donahue & Coe. N. ]q. WOR's Best July WIND, Chicago -Gary TOTAL SALES volume for July Empire Diamond Co., Jefferson, Ia., 6 tip on WOR, New York, represented weekly, thru Lessing Adv. Agency, Des the best July in the station's his- Moines. with 33 new accounts ac- Illinois Bell Telephone Co., Chicago. 15 ea tory, weekly, 4 weeks, thru N. W. Ayer & Son, counting for 40% of the sales vol- N. Y. ume, or two and a half times bet- Fred Kohler, Chicago (wrestling promo- ter than the station's new business tion) 6 sa weekly, S weeks, placed direct. record for the same month last Metro- oldwyn- Mayer, New York (Mrs. year. This report by WOR follows Mini er), 8 se, thru Donahue & Co., [BROADCASTING, N. the announcement Herald American, Chicago (newspaper), July 27] that 201 acounts had 6 art, thru Ronell & Jacobs, Chicago. bought time on the station during Daily News, Chicago (newspaper), 6 sa, direct. the first six months of 1942. In N view of the increase, five WOR KFEL, Denver B salesmen are receiving bonuses for National Biscuit Co., New York C surpassing their own quotas for (Shreddies), 10 ta weekly, 13 weeks, You'll find our TRIPLE POWER everywhere the past quarter. They are Otis P. thru Federal Adv. Agency, N. Y. AFFILIATES Williams, Robert Wood, Victor Beneficial Casualty Co., Los Angeles, 7 ne in Montana. Z NET. weekly, thru Stodel Adv. Agency, Los Adv. Bennett, John Nell and John Angeles. Shelton. Page 40 August 10, 1942 BROADCASTING Broadcast Advertising LOMAS & MALGAARD Co.. Sau NORRIS STAMPING & MFG. Co., CHATTANOOGA ELECTRIC Pow- Francisco (Dr. Hamilton's dog food). Vernon, Cal., iu cooperation with the er Board will sponsor Flying for in a campaign which started Aug. 3 Treasury, sponsors a Sunday after- Freedom, NBC Radio -Recording Divi- is using four spot announcements per noon half -hour program, United We sion transcribed series, on WDOD. week on KHJ, Hollywood, and in ad- Sing, on KNX, Hollywood, beginning Chattanooga, Tenn. In line with the dition participation two and three Aug. 9. Plugging War Bonds and tendency of local stores to use re- times weekly in the Eddie Albright Stamps. the community sing includes program and Norma Young's Happy three persons from the audience who corded series, Betty and Bob has been Homes on that station. Contracts are guess tunes played by the orchestra. renewed for the second 13 weeks by for 52 weeks. Firm also sponsors Art Baker is m.c. and Lud Gluskin WROL, Knoxville, Tenn. and WCHS. INTERSTATE BAKERIES Corp.. participation in home economic and conducts the orchestra. Sterling Tracy Charleston, W. Va., in behalf of gro- Kansas City (Butternut bread). on news programs and utilizes spot an- is producer. Agency is Heintz Picker- cery stores for 65 programs. Foley Sept. 22 starts sponsorship of Todd nouncements on KSRO KJBS KROY ing & Co., Los Angeles. Department Store will sponsor 156 Hunter & the News, twice -weekly KFRE KGDM. Frederick Seid Aciv. programs of Let's Take a Look in quarter -hour on WBBM, Chicago. Agency. San Francisco, has the ac- ATLAS BREWING Corp.. Chicago Your Mirror on KPRC, Houston, Tex. This is in addition to present thrice- count. (beer 1, has started participating spon- KOBH, Rapid City, S. D. has signed weekly of Clem of sponsorship of Donald Mc- sorship McCarthy's Sport for 13 transcriptions by Ted Steele & Kings ou WAIT. Chicago, with a Gibney the Hews on WBBM. PUREN Corp.. Los Angeles (blench- and Grace Albert. Agency is Potts, Calkins & Holden, ing solution). in a brief San Francisco quarter -hour of race summaries and description of feature race Kansas City. campaign which started Aug. 3 is cur- daily six McKESSON & ROBBINS, Bridge- clays a week. Arthur Meyerhoff & Co., rently using from two to five spot port, Conn., will sponsor Arthur Van QUAKER CHEMICAL PRODUCTS announcements per week on Chicago, is agency. Corp. for Hygenized Process becomes KFRC Horn's Tranaradio News period on KPO KGO. Agency is Lord & \VOR, New York, twice weekly, for the fourth account to sponsor Pegeen Thomas, Los Angeles. DR. HESSAND CLARK. through Prefers, thrice-weekly series heard N. W. Ayer Agency. Chicago, has Calox Tooth Powder starting Sept. over WOR beginning Sept. 9. Agency UNITED INSTITUTE of Aeronau- contracted for 156 five-minute pro- 1:i. J. D. Tarcher & Co., New York, is Alvin Gardner Co. tics, Hoboken, grams ou KLZ, Denver on behalf of handles the account. N. J. (technical trade livestock and poultry remedies. Pre- BECKMAN school), currently sponsoring News- FUR STORE, Los An- reel Theatre of the Air thrice -weekly sented three mornings weekly, the pro- JORDAN MARCH Co., Boston de- geles (retail), in pre -fall campaign on grams feature Smilin' Ed McConnell. partment store, has placed a series of which WHN, New York. has signed a six - started July 30, is sponsoring week contract for George Hamilton 15 minute programs with WORL. weekly - SOUTHWESTERN GAS & ELEC- a quarter -hour of Latin Combs news to be heard twice weekly on American music on KNX, Hollywood. Jr.. commentator, for TRIC Co. has renewed for third year Boston, three evening periods weekly on the through June 30, 1943 Reddy Kilo- Bob Perry's 920 Club. Music, short Firm also sponsors a weekly five- featured. minute newscast by Knox Maiming same station. Agency is J. R. Kup- watt ten -minute news program thrice talks and fashion hints are sick, New York. Shreveport. C. Dowd, Boston. is agency. on that station. Agency is Glasser - weekly over KWKII. John Galley & Co., Los Angeles. PET MILK SALES Corp.. St. Louis (Evaporated milk), in a 52 -week cam- news news news news news news paign starting Aug. 11 will sponsor news news news news news news news news the quarter -hour transcribed program. news news news news news news news news news news news news news news Mary Lee Taylor, twice -weekly ou KFI, Los Angeles. Agency is Gard- news news news news news news news news news news news news news news ner Adv. Co., St. Louis. news news news news news news news news news news news news news news CENTRAL WINERY Inc.. Fresno. Cal. (Longo wine), in a 13 -week cam- news news news news news news news news news news paign which started July 22 is using 15 spot announcements weekly ou news news news news news news news news KFWB, Hollywood. Gerald F. Thomas Adv. Corp., Fresno, has the account. news news news news news news news news news news news Il e w s news news news news WAGA, The Blue Ribbon Station of the news news South, is doing a job for the news - news news hungry in Atlanta. In addition to full - news news leased radio wire service from United news news Press, WAGA carries Associated Press news news dispatches originated by The Blue Net- news news work. Morgan Beatty, Earl Godwin, news news Hillman & Lindley and other distin- news news guished names in newscasting are in- news SEND FOR news troduced to Atlantans by The Blue news news news Ribbon Station. news news FREE COPY news new news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news news

"THE BLUE RIBBON STATION OF THE SOUTH" ATLANTA GA. T Can6a NEW YOU NBC Blue ... Blair Represents Us Nationally sr OM IR SIN eNANCISCa & COMPANY mi ACRES NATIONAL RA0:0 STATION REPRESENTATIVES

BROADCASTING Broadcast Advertising August 10, 1942 Page 41 Guestitorial commercial transcriptions used on the air, spots that could be made (Continued from page 32) just as effective, probably more so, Buzz in WIND too much emphasis, I can agree if cut down to one minute, prefer- APIOLOGY was one subject with many of the contentions with- ably less. And not content with the engineers in the transmitter in the article. Much of the adver- going -over given the copy by the of WIND, Chicago -Gary, transcribed voice, the client or were wishing they had stud- tising on the air is repetitious, ied when a swarm of bees boresome, and juvenile. That was agency sends along a paragraph or took over one of the tuning my belief before I started writing two for the station announcer to houses recently. After four for radio; and it has not changed tack on, repeating what has al- days of tenancy, the bees to date. But I cannot join with Mr. ready been dulled by an over-ambi- were dislodged by a bee ex- Littell in passing a blanket judg- tious gift of gab. That, definite- pert. ment on the radio field as a whole, ly, is not smart salesmanship. merely on the basis of what a so- Then, too, in live commercials, called survey seems to bring to some of the less important adver- vast and young as radio, there light. Nor would I say that erratic tisers, working with limited bud- can be found enough material so advertising is limited to the radio gets, seem to assume that they that outmoded ideas don't have to field alone. have to realize as much for their be rehashed and warmed over. But passing by Mr. Littell and money as possible; but they con- Surely, in such a field, there can the Reader's Digest, with their sider only the length of the copy, be found enough men with fresh over -presumptuous survey, examine not its quality. And their vision is ideas of their own. the state of affairs for a moment just about as limited as their bud- Brief, Forceful Copy get. They which, no doubt, are likely responsi- fail to observe that a If I were an advertiser, spon- ble for the violent assertions made. forceful 100 -worder is worth infi- soring, example, one of more to a spot for the Like Mr. Littell, I am but one per- nitely them than daytime serials, I'd ask that copy son, responsible only for my own that rambles on and on, evading V IS FOR be limited to brief, forceful spots VICTORY, or if you're views . . the point rather than stating it in riding the elevators of the Roose- of perhaps 40 seconds each, before I am not bothered as much be the a business -like manner. Advertis- and after the program proper. I'd velt Hotel, New Orleans, it means radio commercials as by ers, in a way of speaking, are ac- the studios of WWL. The station quality of have no such sickening cooked -up their length and wordiness. There tually calling on people in their on personnel has acquired the habit of homes. conversations as are carried giving the two -fingered victory sign is far, far too much repetition in They should learn the cour- now between two drooling house- instead of calling for the second advertising copy. Radio writers tesy of stating their business and wives. They tell me sells the on in it floor of WWL. The elevator opera- neglect to give their listeners going their way the short- product; but, even so, a est time possible. it's just tors, recently hired and all over 65, credit for an average quota of new way of selling a bill of goods don't take passengers to the wrong intelligence. Once a point is Big Shows, Too! in a manner reminiscent of the floc when the sign language is made, simply and honestly, it used But let this point be made clear. old medicine show days. And from need not be gone over again and what I observe, it appears that lis- again for effect. In fact, any force Bad copy is, by no means, limited to small stations. In fact, I have teners are weary of being fed TO L of 130 NBC staff members, a statement has at first utterance exorbitant claims for advertised excl ding members of affiliate sta- is lost in aimless repetion. The best heard commercial copy on the big tion , joined the armed forces in July, network shows that almost made products. They'd be much more re- raising the total of NBC men in serv- example of the error of repetition ceptive if the sponsor would take ice to 332. can be found in those five minute me feel ashamed of and for radio. I have read agency copy that his product down from its magic would make a conscientious high pedestal and introduce it as a sim- school boy shudder, some of it ple, handy, worthwhile aid to T!f with a 75 -word opening sentence, everyday comfort and convenience. /Y,fi¢T FY //f4R' /N 111 íl1H/5 much of it relying upon trumped - Obviously, certain radio writers up assertions for effect, all of it have assumed that they were to Hooper Station Listening Index May -June, 1942 taking far too much time to get write an actual drama around to the point. their product, being told to dram- atize their wares. STATTION STATION STATION I believe the unique attraction WHBQ of the music spot has been blight- Very often, too, in all forms of Coincidental sales copy-not limited to radio Calls Network Network Independent Network ed by overuse. Advertisers are rid - inc the medium to death. There alone-the patriotic motive for buying is distorted, stretched, Mon. thru Fri. seems to be too much "keeping up with the Joneses" in radio. More hamstrung, exaggerated, a n d 8:00 -12:00 36.9 34.4 14.2 14.5 otherwise used as a commercial Morning effort should be made not only to keep up with the Joneses -but to tool. I was never one to demon- strate my patriotism in a loud and Mon. thru Fri. surpass them[. In short, instead of 8.8 copying threadbare ideas and ap- blatant manner; but it does dis- 12:00 -6:00 49.6 26.3 15.0 gust me to find preying Afternoon propriating tawdry attention-get- advertisers ting stunts, advertisers should try ,rlon the natural upsweep of pat- Sun. thru Sat. to exercise a little originality and riotism in wartime. 6:00 -10:30 42.7 35.4 12.$ freshness. Surely, in a field as Economy of Wordage Night I believe that all- around economy produces more good radio copy than any other factor. Economy of wordage, economy of claims and That Certain assertions, economy of time. De- in made Buy cide on the point to be -the Radio one and only point-and make it. the Best 'TIME Something Here's Best City-. Clip those words off with a sure, South's an- clean stroke. The listener -the the 2 30 Experienced advertisers know that noon some stations have the ability to do average listener- doesn't have to be walloped with a verbal sledge a month, an unbelievable selling job, while nouncements--morning,nouncem $320 other stations neverve make the grade. hammer or frightened into his placed and evening, WAIR is one of r the outstanding second childhood by siren -sharp contract. after money -making stations of America. caterwauling. An advertiser who, on years or asts. in his own mind, has faith in his immediately eduled newsc product, should have faith as well, c E. A. regularly Manager in the ability of his prospective or wire he'll pay' customer to recognize its worth. Phone direct WHIR That, God and Mr. Littell will- Alburty ing, should make Winston -Salem, North Carolina way for better radio listening and better sales results. Page 42 August 10, 1942 BROADCASTING Broadcast Advertising is believed to support the Depart- INS Breaks Story Petrillo and Justice ment's claim that the AFM has (Continued from page 7) been guilty under the Sherman On Spy Sentence a postponement," Mr. Padway Act. Judge Goddard's ruling July * to * it * NEWS EDITORS faced a knotty said. 23, in a case where a union tried problem last Friday morning when "We seriously object to the Gov- prevail upon a motion picture dis- at 8:13 an ernment's obtaining this order tributor not to distribute films to INS put on the wire help, held exclusive story announcing that the without notice and also object se- theaters using non -union President had affirmed the findings riously to any extensive delay. the union was perpetrating a "re- of the military commission that Evidently, the Government suit verse secondary boycott ". tried eight alleged Nazi saboteurs. must be extremely questionable The department is understood Salt LakeCity six of the when they show no desire to press to see definite hope of clearing The story stated that the "made eight would die by sundown and their motion. legal confusion over INS station as well "In fact, we think the suit was work" issue by means of the AFM was carried by Though many anti- 16% in as newspaper clients. brought by Arnold to test out some recording ban. gains cleared through of his pet economic theories which trust suits have been filed under The story was of the Sher- both the press and radio branches have been repeatedly repudiated oy criminal provisions filing of a civil suit of the Office of Censorship. This the Supreme Court. man Act, "All the musicians union of 140; offers opportunity to get the case population clearance, of course, merely rules Court. that the story is not "censorable ". 000 members is endeavoring to do before the U. S. Supreme is to prevent unemployment." Moreover, the AFM case is said to About 9:50 that morning, AP destroy an en- SINCE 1940 CENSUS UP carried stories from the involve an effort to and Capital vs. Labor! tire industry whereas the cases on White House that the President Court has ruled had not yet finished studying the Mr. Padway charged that while which the Supreme the AFM had to fight to keep its in the past involved merely efforts evidence. At his 10:30 press con- for labor. ference the President, in reply to members off relief, "the record to get concessions inquiries, said he had not yet ren- manufacturers are becoming fabu One -Time Only Reach this active Washing- lously rich without sharing a just dered his decision, which As the Aug. 1 AFM disc ban had been await- portion of their profits with the ton correspondents hard-working musicians." went into effect, both advertisers growing market ing eagerly for days. and agencies expressed confusion CBS put on the flash at 8:14 Though some rumors were afloat that the Dept. of Justice never in- over Petrillo's statement in his let- a.m., just as received from INS. ter to Elmer Davis indicating AFM through the station carried it at 8:35 after check- tended to prosecute the AFM case, NBC these were quickly proved false as sanction for music transcribed for ing it with the Office of Censorship transcriptions played only once. and with the NBC Washington the Department invited industry people listen to elements to a news bureau. It also was announced Saturday morning In a leter to the American Assn. meeting. Material for affidavits was Agencies, Petrillo, by NBC between 9 and 10 a.m. on of Advertising presented at this session and answering an inquiry, stated: most ... WEAF and network news pro- groundwork was laid for the grams. The BLUE put on the Sept. "The Federation at this time has 16 hearing in Chicago. bulletin at 8:53 via bulletin on no objections to the making of WJZ and on the network as part Arnold Handling Personally transcriptions as outlined in your avoid of a news program originating Further shattering these rumors letter. However, in order to in Chicago but not heard on WJZ. any confusion in the future, it is was indication by the Justice De- submit a re- MBS said Friday that it had not partment that Thurman Arnold, necessary that you carried the story as it does not quest for permission to this office Assistant Attorney General and musical get INS service and understood head of the Anti -Trust Division, each time a transcribed that "news editors should hold it would appear personally at the program is to be made." up for release by the White Sept. 16 hearing in Chicago. Sup- Ou Aug. 5 the national office of House." porting him will be Holmes Bald - the AFM in New York told George ridge, chief of the Anti -Trust Divi- S. McMillan, secretary of the Assn. Heiney Promoted sion's litigation section, and Victor of National Advertisers, that: JOHN HEINEY, former promo- O. Waters, Special Assistant to "The AFM would at its discre- tion manager of WJSV, Washing- the Attorney General, who handled tion permit its members to make ton, has been promoted to acting the ASCAP and BMI consent de- transcriptions for commercial program director as a replacement crees, as well as Mr. Britt. Mr. broadcasts providing such record- for Richard Lindkroum, now in the Waters was detained in the De- ings are played but once and then Navy. Heiney is the originator and partment in Washington last week destroyed. part owner of Prof essor Quiz. Be- to work on the AFM case fore joining the station, he was in despite "Each individual request should the Washington Post promotion the pressure of business at the de- come through the recording com- department for five years. Earlier, partment's New Orleans office panies and the master disc filed he was with the U. S. Chamber of where he is in charge. with AFM headquarters in New Commerce. Among those slated to attend the York at 1540 Broadway, or Chicago Saturday morning conference, at 175 W. Washington St., or as- along with other industry repre- surance given that it (the disc) sentatives, were Neville Miller, will be destroyed." NAB president, and Sidney Kaye, were un- special copyright counsel for the The AAAA and ANA NAB. Representing National In- (Continued on page 46) dependent Broadcasters were Ed- POPULAR win M. Spence, NIB managing di- Strer7lon rector and secretary- treasurer, and Andrew W. Bennett, general coun- in the Thick of sel. 'Made Work' Precedents WAR While the Department faces legal obstacles on the "made work" Spending issue because of Supreme Court & coCOMPANY >tP,nw rulings in the hod carriers and truck drivers cases, it is understood to have developed an impres- UTAH'S sive case for presentation at the ONLY Cio_ v{`1,` °)0, GG Sept. 16 hearing. W A recent ruling by Judge God- SS-2'5 NBC dard in the U. S. District Court for * * STATION * * the Southern District of New York, Represented by SPOT SALES Inc. BROADCASTING Broadcast Advertising August 10, 1942 Page 43 ESSO TO PROMOTE inimical to the best interests of advertising. In fact, a recent price `CARE SAVES WEAR' control schedule for meats includes F ED with the gasoline prob- a provision requiring packers to lenn and the resultant decrease in put Government grade labels on all ser ice to motorists, Esso dealers the meats they sell. in he eastern territory coverei by Consumer Experts Standard Oil Co. of New Jersey on Aug. 15 will start receiving OPA's Consumers D iv i s i o n, spe ial promotional material for which always has been considered the Esso "Care Saves Wear" cam - the hot -bed of anti-advertising in- pai n to be promoted on the Esso fluences in the war effort, also has Re otter newscasts and in news - to in effort to pa ers. turned advertising an tell consumers what the war is he copy will stress Esso's new- about. The division has est dealer service to established motorists in- KSTP AND FT. SNELLING shared honors with a spectacular military a Commercial Relations Bureau, ter sted in getting extra miles float that led the recent Minneapolis Aquatennial parades. fro their tires-a tire tread depth Later the staffed with men like Wroe Alder- coronation ceremonies of the annual summer sports and fun festival son, of Curtis Publishing Co., gauge which measures the maxi- were by the KSTP transcribed engineering staff for reprocessing and Victor M. Ratner, formerly with mum number of miles still obtain- distribution by the War Dept., at the cost of the Aquatennial, to all able with a set of tires, if properly camps where Minneapolis soldiers are stationed. Float also called atten- CBS and latterly with Lord & serviced. tion to the Army Hour carried by KSTP. Thomas, and William H. Wells, sso Marketers has renewed for formerly with a book publishing 13 eeks its newscasts heard every firm. hou on the all -night all -music War Silences A clvertising Critics Another agency, which will make sho Say It With Music on WJZ, extensive use of the advertising Ne York. The news programs, (Continued from page 12) are the only spoken word advertising program to build up From the priorities standpoint, industry's facilities, is the Office on the of sho , presented seven - times production speed, factory morale, media which sell advertising time of War Information. Its Bureau weekly, 1 -7 a.m. Renewal was ef- or to support civilian defense, anti - and space have not yet experienced Campaigns which this week fective Aug. 3. Agency in charge sabotage and other similar activ- the dire conditions predicted at takes over former NBC Advertis- of the Esso Reporter programs is ities, but agencies working in these the beginning of the war. Although ing Chief Ken Dyke's advertising Ma schalk & Pratt, New York. fields have welcomed all the free some of their raw materials have unit of the old Office of Facts & institutional advertising copy they been curtailed, the curtailment has Figures [BROADCASTING, July 203, could get. In fact, WPB set up a not approached that in other indus- and is specifically charged to work Utility Dimout Series special promotion unit to handle a tries. with all existing advertising media DIMOUT regulations are stressed program designed to increase war Were it inclined, OPA could cut [see page 12]. in seven - weekly anouncements production, and many advertisers advertising revenues by manipulat- A survey of Washington adver- placd on WJZ, New York by Con - have worked this theme into their ing price control regulations and tising trends is not complete with- soli.ated Edison Co., New York. copy. schedules. Thus far OPA has fol- out reference to the reassuring Edi on asks New Yorkers to "keep While advertising is getting its lowed the assurances given by Mr. message recently sent by President ligh where it belongs as an aid first real break in years from the Henderson, but there has been no Roosevelt to the Advertising Fed- to our eyes, instead of to the Government, it has less and less of specific test on the question whether eration of America convention or ene y ". BBDO handles the account. the things it normally sells. advertising expenditures would be the recent statements made by the squeezed in an effort to keep prices Commerce Dept. showing what it down in a specific instance. has done to promote good relations Bread, which supports a healthy between Government and advertis- chunk of national and local adver- ing. tising, is a good example of this The former is regarded as being situation. Prices bakers can charge in line with the President's effort to for bread have been frozen at promote unity while winning the March levels, but the prices they war is the major task before the VIRGINIA must pay for their raw materials country, while the latter is nothing and labor are free to go skyward. more than a reiteration of an at- YOU REACH Eventually the squeeze will force titude that always has prevailed at bakers to petition OPA for relief. the Commerce Department. How- Then the question will be whether ever, in normal times, Commerce MORE PEOPLE OPA will provide relief or tell them has never exerted much influence to eliminate advertising as one way against efforts of more vigorous AT LOW COST to ease the squeeze. agencies to institute reform cam- In addition, OPA still has on its paigns. staff some who would like to standardize consumer goods and RICHMONDS label them with Government grades KRIC Loses Four -two activities widely regarded as KRIC, Beaumont, lost four men to the Army in four days: Joe Trum, STATION program director to Army Air Forces; Hoyt Wertz and Craig Lawson, announcers, to Army Air Forces, and Jesse Trail, engineer, to Signal Corps.

WATTS 500 5000 WATTS DAYAND NIGHT 910 KC AT 570 KC. y "It took those eggs at WFDF The Perfect Combination EDWARD PETRY &CO.,INC.NATIONAL REPRESENTATIVES Flint Mich. to hatch this idea!"

Page l -1 August IO, 19 12 BROADCASTING Broadcast Advertising kill it, but the newspapers and the National Spot and Local The Other Fellow's trade press came to the aid of the advertising agencies. With their Air Force Lady Show Increase at WJZ Viewpoint help, the battle of free radio was LIEUT. GEN. H. H. (Hap) LOCAL AND NATIONAL spot won. That was about 1924 -5 and ARNOLD has "drafted" a business of WJZ, New York, shows orchestras were paid from $250 to woman to work alongside fly- an increase of 75% for July over Bullseye! $500 an hour. The first, Joseph ing officers in a key spot in the same month last year, and the EDITOR, BROADCASTING: Knecht's Goodrich Silvertown Or- the Army Air Forces. She is previous four months of operation I was greatly interested in your chestra, was paid $10 per man for Idella Grindlay, office man- show an increase of 33%% over census total for radio homes as of an hour's program, $50 ager of NBC production de- the same period in 1941, according 1940, published for Jos- partment, who grew up to H. McNeil, in your current is- eph Knecht. Two with John manager of the sue, Aug 3, though a little behind years later, when the network after going to BLUE's key station. the facts. the NBC chain was formed, we work March 4, 1929, the day Suggested as factors in this sub- In our January issue of 1940, we paid them as high as $2,000 an Herbert Hoover was inaugu- stantial climb in business are: estimated radio homes to be 28,700; hour. After two years on the air rated. Miss Grindlay will streamlining of WJZ when it be- 000 as of Jan. 1, 1940. I also sup- they made two transcontinental work under former NBC As- gan operating under BLUE on an plied this figure to your Yearbook tours, playing to packed houses at sistant Production Manager independent basis; adjustment of compilation. $2500 a week. Dozens of adver- Howard Nussbaum as Ad- rates to fit existing war -time con- The figure published by us and ministrative Assistant to the ditions: and favorable re- distribu- tisers and orchestras . followed Air by you in 1940, was actually within Goodrich's Chief of Radio, Army tion of listener audience due to one -half of one per cent of the example and the re- Force. night shifts operations of war in- official Census total reached with sult is that every musician on the dustries. all the elaborate machinery of the air is paid today from 5 to 20 Census Bureau, 2% years after- times per hour or per program wards! compared with 1924 -5 . . . O. H. CALDWELL Let's all get behind Thurman Radio Retailing Arnold and this anti -trust suit to New York, Aug. 4 stop Petrillo. In the meantime, I think the Agency Man Agrees best we can do now is to stop EDITOR, BROADCASTING: Petrillo by insisting that all rules Your editorial "Plugs That Are and regulations in radio in effect Ugly" should open the way for in favor of musicians revert back serious thinking and acting by to the pre -Dec. 7 status for the radio advertisers and their agen- duration of the war, and give the cies. small radio stations and small ra- I am inclined to agree with the dio advertisers a breathing spell. Reader's Digest stand in accusing a considerable portion of radio ad- WILLIAM H. RANKIN, vertisers of tying in their products Wm. H. Rankin Co., Adv., with the war effort. Personally, I New York, Aug. 5. believe this crime applies more to local advertisers than national. We hear a great deal over local New Quebec Network stations these days about helping NORTHERN QUEBEC Broadcast- Victory by purchasing So and So's ing System goes into operation clothing -cr helping to win the about Sept. 1, with a permanent war by purchasing So and So's 16 -hour daily network of CKRN, furniture or shoes. Rouyn, Que.; CKVD, Val d'Or, Local agencies have a problem Que.; CHAD, Amos, Que. The in explaining to their clients the three 250 watt stations become one unpatriotism of such commercials unit connected by leased lines, the and their bad effect upon the lis- first of its kind in Canada, and will teners. be fed from Montreal and Quebec DAN RIVKIN, Advertising by French and English network Philadelphia, Aug. 3. shows of the Canadian Broadcast- ing Corp. Local or national spot NATIONAL ADVERTISERS and New York's A Veteran Speaks and transcribed shows will originate at the key station CKRN. numerous nationalities have one thing EDITOR, BROADCASTING: General manager of the Northern in common. They both agree that I Last Thursday wrote James Quebec Broadcasting System is WBNX is THE FOREIGN LANGUAGE STATION of Caesar Petrillo and told him how Jack Cooke, who holds the GREATER NEW YORK. unjust his rulings were on records same post with Northern Broad- and remote -control hotel sustain- casting & Publishing Co., Tim- No wonder, then, that WBNX with its 5,000 watts, ing dance and concert programs- mins, Ont. Jean Legault is man- directional, plays the dominant role in selling the midnight! ager of the system, with Dan most of them around Carr as commercial manager and 5,000,000* foreign -language-speaking -audience of Little does he know how much George Pope as chief engineer. the world's greatest market. small advertisers and small radio To cash in the this super- market, stations have improved their 12 to on opportunities of 24 hour a day programs through advertise your national products over WBNX, the the use of recorded music and hotel Winner of the Peabody Citation for Public Service to orchestras and bands-without in Foreign Language Groups. any way competing with the pay Over 70% uJ metropolitan New York's populnrion ... of musicians-for the benefit and foreign burn or of foreign paentage. entertainment of our radio audiences. If each home paid only 10 Your Best National Spot Buy . . . cents to hear such programs, then the musicians might be entitled to their share, but radio stations and advertisers pay for their time and the cost of such recorded programs and they are free to listeners. That 111 ,01II is the American way. rf When advertising agencies started commercial radio 20 years ago, there were many men like James Caesar Petrillo, who did not believe there was a place in the busi- FOR OFFENSE ness of advertising for commercial FOR DEFENSE S i radio. They used propaganda to D /d

BROADCASTING Broadcast Advertising August 10, 1942 Page 45 Petrillo and Justice Daniel B. Britt, special assistant WiNiamsport, Penna. Oh, Say Can We Sing? to the Attorney General in charge (Continued from page U) As mournful as a weeping wil- of Chicago regional Anti-Trust Di- derstood to feel the AFM had re- low, vision office, moved to secure an im- moved confusion in the statement I ask you, Mr. J. Petrillo, mediate temporary injunction by contained in Petrillo's letter to If you'd consider letting me the end of the week against the A busy indus- Elmer Davis. But there was no Just hum, "Sweet Land of Lib- AFM order. Appearing before trial, farm and clarification of many other angles erty?" Federal Judge Michael L. Igoe, Mr. WAR produc- N which bothered transcribers, spon- MARGARET FISHBACK Britt requested and secured an R ing market sors and agencies. One agency New York Herald -Tribune order "requiring the defendants gives our listen- B placing a large amount of spot to appear in court by Friday to ers more in- business observed that one disc, tional Music Council (see separate show cause why a temporary income for more C for example, was often used as story) contacted Mr. Green in Chi- junction should not be granted pending the final hearing of buying. many as 100 times in a single cago where he was attending a 10- the A week on one station. Each agency day meeting of the AFL executive case." differs to some degree in the way committee. Mr. Green through a The Government suit named it handles transcription campaigns. spokesman stated he would not James C. Petrillo, president of the union, and the following officers, Representatives Networks, of course, only use tran- make any comment on the Petrillo scribed commercials before certain situation while the matter was be- C. L. Bagley, vice- president, Los Fred sec- K J. P. McKinney & Son hours in the morning and after fore the courts. Angeles; W. Birnbach, certain hours in the evening. At The Assn. for Education by Ra- retary, Newark; Harry E. Bren- the weekend they had not deter- dio, in a letter Aug. 1 to NAB ton, financial secretary-treasurer, mined how to handle transcribed President Miller, said that "a very Boston; and executive committee musical commercials. The commer- vital and inherent right of public members: Chauncey A. Weaver, cial field seemed to be cleared inso- education has been challenged." Des Moines; J. W. Parks, Dallas; far as off -the -line recordings of Referring to the Interlochen ban, Oscar F. Hild, Cincinnati; R. Rex network broadcasts are concerned, the letter said the Association Riccardi, Philadelphia; Walter M. WHO as well as the making of master "promises to assist in every pos- Murdoch, North Toronto, Ont. discs by recording firms for com- sible way so that the public may Specific Charges at Des Moines mercial broadcasts to be played not be denied the right to hear one time only. music produced by the many ex- Under the Sherman Anti -Trust is "Heard Regularly" cellent organizations in our edu- Act, the complaint specifically all NAB Active in New York cational institutions ....Here is an charges Petrillo and his co- defend- over IOWA -with ants with combination in restraint The NAB established New York issue of restriction of the freedom headquarters of expression as guaranteed in the of trade (1) to prevent the manu- last week at 635 Fifth facture and sale of all phonograph WATTS Avenue and retained the public Constitution as well as an issue of 50,000 general public welfare." records and electrical transcrip- relations firm of Baldwin & Mer- (2) to from the center mey tions; eliminate from the to help in "articulating the Wallerstein's Comment market all manufacturers, distribu- industry's position and of the State activating When the ban went into effect, tors, jobbers and retailers of pho- the public." Results of a question- Edward Wallerstein, president of nograph records and electrical naire survey of 621 American corn - Columbia transcriptions; (3) to prevent ra- J. O. MALAND, Manager munities in Recording Corp., de- which broadcast sta- clared the order springs from "no dio stations from broadcasting FREE & PETERS, Inc. tions are located were being musical compositions recorded National Representatives studied labor dispute." Mr. Wallerstein on by the NAB. More than said that "union musicians phonograph records and electrical 500 filled -in are questionnaires had well $10 transcriptions; (4) to prevent the been paid; they receive to $21 received by the weekend and per hour for their recording serv- use of phonograph records in so more were expected. Data derived ices; no called "juke boxes" located in from demand has been made for preliminary analysis were an increase in this ample compen- hotels, restaurants and dance said to have revealed information sation; and there has halls; (5) to prevent the use of helpful been no con- in meeting the AFM strike. troversy with the men on employ- phonograph records in the home; In a statement issued Aug. 4 ment conditions. Employment (6) to prevent the sale of phono- by the NAB following filing of the spreads through the year and is graph records to radio stations suit in Chicago, it was stated that national in scope." Mr. Wallerstein and "juke box" operators by re- "broadcasters, in common with all continued: quiring manufacturers to boycott other citizens, in the United States "We believe the order was made all distributors, jobbers, and re- who are interested in bringing because the records we manufac- tailers who sell such records to ra- music to all the people welcome ture are purchased through or- the institution dio stations and "juke box" oper- of injunction pro- dinary trade channels by broad- ators; (7) to eliminate all musical ceedings by the Anti -Trust Division casters who use them on radio sta- of the Dept. of Justice performances over the radio ex- 50,000 WATTS against tions for public entertainment and by members James Caesar Petrillo in Chicago. by owners of coin machines for cept those performed The Greatest Selling POWER of the AFM; (8) to require radio "It is to use in 'juke boxes'. We receive no be hoped that the stations to unnecessary in the South's Greatest City Court will grant prompt relief fees or royalties from these uses; hire against the arbitary interference we are not permitted by law to "stand -by" musicians, members of CBS Affiliate with education, entertainment and control the uses of records after the AFM, whose services are they are sold; the courts have so neither necessary nor desired, by NaYI Rep. - The Kat: Agency Inc. communications which has aroused indignation on the part of all per- ruled, and Mr. Petrillo knows this requiring radio networks to boycott sons, including the friends of labor. is true. If the prevention of such affiliated stations which refuse to uses in Mr. Petrillo's aim he has meet defendants' demands for the Right of Education taken a means to accomplish it hiring of "stand -by" musicians. "It is significant that the Dept. which is unreasonable, unfair and Recorded Programs lawless." of Justice features in its complaint Countering Mr. Petrillo's claim Here's why WIBW gets the fact that Mr. Petrillo's ban As the Government began its legal that 90% of all music broadcast is such amazing results. will prevent the manufacture of battle against Petrillo and the AFM, moving into its first offi- recorded, the complaint states that Our 5,000 watts on 580 records for home use. Thus it sees through Mr. Petrillo's effort to cre- cial stages last Monday in Chicago, approximately 75% of station time kc lays down a signal ate the impression that his attack equal to a 100,000 watt against the manufacture of elec- VALUE station on 1,000 kc. trical transcriptions and other musical recordings will not affect the Dollar for dollar, audience ability of private citizens to buy for audience, here's the records for home use. best value in Boston!

In an effort to get William REPRESENTED BY HEADLEYREED CO. WIBWThnVTOPEaKA Green, president of the AFL, to intercede against Petrillo, the Na- "a_,r 16 August 10, 1942 BROADCASTING Broadcast Advertising is devoted to playing of recordings. foreign language transcriptions Of the 550 non -network affiliated Abuses in German Language Programs circulated among stations, includ- stations, the complaint says that ing those of the Government, must "a substantial number of these sta- Are Termed `Generalities' at Meeting be accompanied by an English tions are not financially able to FOLLOWING conferences last a letter to Mr. Fly urging him to translation. employ live musicians for musical week by representatives of the consider personnel engaged in broadcasts; that in certain local- Elmer Davis Apprised ities Foreign Language Radio Wartime broadcasting German language such live talent is not avail- Control Committee with the Loyal programs in the New York vicinity. Elmer Davis, OWI head, was able even if it could be afforded; also brought up to date on work of Americans of German Descent So- 85% Signed Up that these stations depend primar- ciety in New York, the committee in a meeting last ily upon phono- Arthur Simon, of Mr. Davis the playing of manager of WPEN, Philadelphia, Meanwhile, the foreign language Friday. Attention and graph records and electrical tran- Lang, committee reports that 85% of the his staff was called to several sta- scriptions and Joseph general manager which to satisfy their musical of WHOM, Jersey City, members foreign language stations have re- tions the committee reported requirements." Of the 140,000 turned signed codes on practices to be consistently "stepping out of AFM musicians of the FLRWCC met Friday with the complaint FCC James Lawrence which had been mailed by the corn - line ", following which an arrange- states not more 50% Chairman ment was worked out whereby any that than are Fly to report on the New York so- mittee. It was also reported that dependent solely upon music a complaints on foreign lan- for ciety's complaints on questionable requests for fingerprints of per- further livelihood. foreign -language radio practices. sonnel were coming in by the "hun- guage broadcasts sent to Govern- Of the 100,000,000 recordings dreds". These reports have brought ment agencies will be relayed to the There is nothing concrete in the FLRWCC. produced last year by Columbia reports of the German Descent So- about a general feeling of satisfac- Recording Corp., New York, RCA ciety, Simon and Lang told Chair- tion of the work of the committee Mr. Simon declared that the com- Mfg. Co., Camden, and Decca Rec- man Fly. Reports of the society, at the FCC, it was said. mittee is being greatly assisted in ords, New York, the combined total headed by Dr. G. P. Bronish, were Messrs. Simon and Lang also its work by program writers and of which represents 99% of all the termed "generalities" and it was met with Lee Falk and Allen directors of most foreign -language records manufactured and sold in indicated that the society's reports Cranston, who handle foreign -lan- stations. It was brought out that the United States, 80% are sold had been based on station activ- guage programs for the Office of on questionnaires sent to stations for use in the home, 19% for use ities prior to this country's entry War Information, where work of asking for specific information on in juke boxes, while 1% are used in the war. The society had written the foreign language committee time given by stations to Govern- by radio stations, says the com- was gone over and where it was ment announcements and pro- plaint. At the same time the com- decided that pro- democratic tran- grams, results to date have by plaint mentions that electrical musicians on KFRC as well as an scriptions would be soon sent to "conservative estimate" shown transcriptions are produced solely increase in the minimum hours of stations for their use. Meanwhile it these stations have contributed for the broadcasting industry. employment from 6 to 12 a week. has been decided by the committee more than $500,000 if translated to The Government, in charging The station has agreed to these and OWI that henceforth all time sales. Petrillo and his cohorts with "un- terms in the renewal contract, re- lawful combination in restraint of troactive to the expiration of the trade, specifically mentions the fol- old contract. r lowing acts of conspiracy: (1) The 15 musicians and band leader notification to the recording com- at KFRC, which had been receiv- i panies that their AFM licenses ing $40 per week for one hour's Stars would expire July 31, 1942, and work, six days a week, will now re- CASE #e z'Young would not be renewed. (2) cancel- ceive $56 weekly for two hours a r 1935 Store r June lation of the Interlochen broad- day, six days a week. According to Stephens hour show casts on NBC, concerts that had Mutual, KFRC had offered to raise row "half WHEC contin- been broadcast for 12 years as part the musicians' salaries Sept. 16 to of 'To-morrow" on station of a national music educational $46 a week for one hour on a six - b een program; (3) ordering of all union day -a -week basis. bands to boycott stations in South- Still unsettled was the dispute ern California affiliated with Don between WARM, Mutual outlet in Stephens Store Lee Network in order to force Scranton, Pa., and the AFM local, One of Rochester's Leading Apparel Shops KFRC, San Francisco, Don Lee which is demanding a wage in- affiliate, "to hire a larger and more crease for its musicians at that sta- expensive orchestra" although no tion. However, WARM last week Renews Program dispute of any kind existed between indicated that it would not schedule the AFM locals and any stations any remote bands from the Mutual affiliated with Don Lee except line, but would fill in such time with KFRC." its own programs until it had set- ON WHEC KFRC Accord tled the renewal contract with the AFM local. Difference is said to be One phase of the AFM situation over $7,000 held in arrears as sala- gth was eased last week when the AFM ries to the musician staff of ban on remote dance band pickups WARM. from MBS was removed following a settlement of the controversy be- Straight Year tween KFRC, San Francisco, Mu- tual affiliate, and Local 6 of the Started with WHEC in depth of the depression. Exclusive AFM in that city. WHEC client ever since. The program's commercials are Local 6 had asked for an increase "item and price " -we have to produce the next day. 416 con- in the hourly scale of wages paid secutive weeks and new contract proves CONNECTICUT'S PIONEER BROADCASTER we do. That's why 20 other WHEC renewed without Station customers also have Columbia's for the a break for the past 5 years or more! "Results" SOUTHWEST THE Is the YOU GET Reason RATE is Rochester's LOCAL *NEC with Station and loco' Favorite and re91O "O' both loco% Nationo', °y the some t all P sponsors advertisers WDRC. h's one notional on WHEC H rate KF low y °rgain everYbodY -O 5 rotete to Basic C tfartford, WICHITA all! WDRC, for Connecticut. KANSAS f:13 S ROCH ESTER, -Y" Call Any Edward Petry Office BASIC CBS McKinney & Son, Representative

BROADCASTING Broadcast Advertising August 10, 1942 Page 47 Wage -Hour Group The Twin Port Cities of 'THE WOMAN BEHIND THE MAN ...' Asks Belo Review Mrs. Ben Hawthorne Rejoins WTIC, Hartford, To Sub ULUTII - DECLARING the Supreme Court was "erroneous" in its June 8 de- For Husband Who Volunteered for Army cision that the Belo Corp., owner UPERIOR of WFAA, Dallas, and publisher of the Dallas News could maintain UY 41.2 % its present employe wage contracts [BROADCASTING, June 15], the MORE FOOD Wage and Hour Division, Labor Department, under L. Metcalfe than Walling, administrator, last week asked the highest tribunal for a TULSA! rehearing of the case. hi its petition, presented to the court by Solicitor General Charles Fahy, and signed by Warner W. KDAL Gardner, solicitor of the Labor Duluth, Minnesota Department, Wage & Hour centered its argument for rehearing on the fact that the Supreme BRITISH COLUMBIA Court, on the same day it decided Ben, Mrs. Ben and Cóttage LAND OF OPPORTUNITY the Belo case, handed down a decision, which it was claimed, con- By JAMES F. CLANCY Belo tradicted the decision. Sales Promotion Manager In the case of Overnight Motor WTIC, Hartford Transportation Co. Inc. vs. Missel, WE'LL CALL this one: "The case alluded to by the W &H Di- woman behind the man behind the vision, it was claimed the Supreme gun." Court ruled against a weekly wage It's a story of a radio station, a contract being allowed to include valuable piece of broadcast prop- overtime pay whereas the court erty and a personality. allowed such a contract in the The station is WTIC, Hartford, Belo case. the sponsor G. Fox & Co., one of The petition contended that the hubby joining the colors. She used New England's largest department the same format which Ben had W&H Division had always divid- stores, and the personality Ben ed a weekly salary into the hours been offering, including "Bessie Hawthorne. Bessie ", Ben's mythical cow. worked to get an hourly rate of For years, Hawthorne VANCOUVER, CANADA earnings and that a base week's over eight Mrs. Hawthorne is no stranger 1. H: McGILLVRA (U.S.) has put the Fox Morning Watch on H. N. STOVIN (CANADA) pay should be computed on the to radio. Several years ago she ap- maximum number of hours allowed the air every weekday morning be- peared on WTIC's The Wcmen'e '7 and 8. before overtime rates begin, not a tween Radio Bazaar. One of her best as- #OJVNaRET/,q,/EIOEA' weekly wage which would include Genial, quick- witted and happily sets -she can write -and countless commercial- minded, had both regular hourly and over- Hawthorne plays have come from her radio - rate the very voice of the Fox time rate. The petition further de- become wise pen. In fact, there is authentic clared that overtime requirements organization. In fact, the two writing abilty in the Hawthornes. Fox & of the Fair Labor Standards Act names, Hawthorne and G. Ben himself is a great grandson of were not satisfied by a weekly sal- Co., have become almost synony- Nathaniel Hawthorne. )KTRf1 New ary sufficient to yield the mini - mous to England listeners. The Hawthornes have given up mum wage and time and a half Well, Ben has left WTIC. He their home in Wethersfield, Conn. the minimum rate for overtime. volunteered for Army service. We They themselves designed and built can't replace Hawthorne. Our lis- Wider Attitude Fought a small house on the nearby estate teners are going to miss him. We of Dr. C. C. Hoffman, roentgenolo- The petition argued that the knew that and so did his sponsor. gist in the medical department of would court's decision give "wider Now, G. Fox & Co. is as fine and the Travelers Insurance Co. The latitude" in wage contracts "than as cooperative as any sponsor who house is but 15 feet square, con- A, that which Congress granted" in the ever invested in watts. When its tains two rooms, has a spacious Fair Act. On this . _/ Labor Standards executives received the news that lawn, and will be known as "The point the petition said section 7(a) Ben was going into the Army, they Little House." Because of its di- 5,000 of the act (on wage contracts) didn't "blow up" and yell that their minutive size, the town of Wethers- could be relaxed by section Morning Watch was ruined. Rather, field has assigned it a number, WflTTS 7 (b) "in return for a uniform they asked Paul Morency, WTIC 35034 Main Street. It will be here wage upon an annual basis" but general manager, whom he would that Mrs. Hawthorne will live and that Congress had declared this suggest to take Hawthorne's place. plan "The Morning Watch"-just Ozt 580CBS could follow only an agreement It wasn't an easy job. There was another in that fast -growing army made as a result of collective bar- much worrying, much discussion of American women who are carry- gaining by representatives of em- and many, many conferences. ing on. ployes certified as bona fide by the Then bang! It came like a bolt The Northwest's Best National Labor Relations Board." out of the blue. Mrs. Ben Haw- The petition declared that "seri- REVIVALS of plays by Norman Cor- Broadcasting B u y thorne! win. radio playwright, heard on ous confusion" has been intro- So, she carries on. She made her WNYC, New York under the title The duced into administration of the bow to her husband's listeners last Corwin Cycle are being continued through August. Wage & Hour Act, "by the ap- Thursday, Aug. 6, and they liked Joel O'Brien, for- inconsistencies between the merly Corwin's assistant during the parent her. There was no "sob stuff" about CBS series 26 WTCN Belo and Missel decisions which by Corwin, directs. will produce unnecessary litiga- BLUE NETWORK tion" and added that the Belo de- MINNEAPOLIS ST. PAUL cision "offers strong support to Serving Owned and Operated by schemes contrived to evade the Coastal Carolina ST. PAUL DISPATCH PIO- requirements of the Act." WCSC NEER PRESS, MINNEAPOLIS At the Supreme Court it was 1000 -500 Watts CBS DAILY TIMES. said no action on the petition can be expected before the middle of CHARLESTON, S. C. PREE 8 PETERS, INC. Natl. Rep - October when the court will re- Ask your Agency to ask the Colonel! convene for the fall term. ,. FREE C PETERS, Inc., National Representatives

Page 48 August 10, 1942 BROADCASTING Broadcast Advertising complete cast and sound effects are used, resulting in a production that Department Store's One -Year Test rivals many "big time" network shows. One of the great successes of the Buffalo Retailer Now J. N. Adam radio program has been An Active User in exploiting and tieing-in inner and exterior store displays, news- Of Radio paper advertising and the radio features, using one to capitalize on AFTER a radio test of one year, the other for results. In several contract negotiations with J. N. instances, they have devoted as Adam & Co. and the Buffalo Broad- much as six full columns of space casting Corp. stations WGR - to publicize a particular evening WKBW, have again been renewed program, and regularly carry a with greater vigor and a more full -column ad in the radio section comprehensive program structure. of the Buffalo Sunday Courier- J. N. Adam & Co., following their Express to publicize their weekly first year's experience in broad- programs. In addition, a number casting, have evolved one of the of their spot announcements are most impressive, completely serv- used to build -up special programs. iceable, general radio programs of The stations cooperate through any department store in the their own promotional facilities, country. bus and car cards and courtesy announcements. Production Programs Stressed According to Mr. Anderson, During the course of the coming J. N. Adam's aim in radio at the year an outstanding feature will be present time is to build recogni- a series of 26 dramatized night -time tion and goodwill for the store. production programs, dealing with Long range results rather than selected themes on present trends. MUSICAL CUES and individual parts are discussed for America Ahead, immediate return are considered And each morning, Monday through new show of the J. N. Adam & Co., Buffalo department store, to appear far more important, although J. N. Saturday, over WGR from 10:00 to on WGR -WKBW, Buffalo Broadcasting Co. stations. In the discussion Adam's get both from the use of 10:15 a.m., J. N. Adam's present a are: (left, seated) Herbert C. Rice, Buffalo Broadcasting Co. director of radio, he said. Jean Ames program composed of production and Carl Janis, staff composer and arranger. Standing: John L. Kimberly of J. N. Adam & Co. advertising staff and Walter music and interviews with local E. Ander- Show To Be Filmed and national celebrities, as well as son, J. N. Adam's director of publicity. 4I'FCIAL FILM short based on the entertainment and information di- SIBS Army camp program This Is rected particularly at housewives. Adam special drama series, four for the Buffalo Broadcasting Corp. Fort Dia, will be produced by Ted Topics covered include Red Cross, new presentations were aired. Each in collaboration with Mr. Ander- Lloyd for release by Paramount Pic- Civilian Defense, sugar rationing, script used on these evening pro- son. The accompanying musical tures, with all profits going to the grams is written by Her- score is composed especially for Army Emergency Relief. The film will charity work and general war ac- original, show n typical broadcast with Tom tivity. bert C. Rice, director of production each broadcast. Full orchestra, a `later as m.c. Commercial portions of the program are invariably at the con- clusion. For example, on a recent program Connie Boswell, who was appearing in town was interviewed. By previous arrangement the last Available question asked concerned her pref- Is Now erence in dresses most suited for uric travel. She recommended cotton as The FROM WALT very serviceable and practical. The commercial to follow dealt with the complete displays of cot- DISNEY'S TECHNICOLOR FEATURE ton dresses at J. N. Adam's. On another instance, when Jean Ames was interviewing Mrs. Burdette S. Wright, wife of the general manager of the Curtiss- Wright air- plane factory and in charge of day nursery work with defense workers, she talked of denim clothing for the "small fry" and the J. N. Adam commercial was tied -in with their suggestion in denim. These daily periods are brief and direct. LOVE IS A SONG During the afternoon, Jean Ames again returns to the air over WKBW from 4:00 to 4:05 p.m., TWITTERPATED THUMPER SONG Monday through Friday, for a listeners questions period. LET'S SING A GAY LITTLE SPRING SONG Complete Spot Schedule In addition to these regular pro- (`YTLE APRIL SHOWER grams, a complete spot announcement schedule, strategically placed, rounds out the entire effort. Walter E. Anderson, director of publicity for J. N. Adam & Co. is in direct charge of planning and selection of the program topics, while John L. Kimberly, of the J. N. Adam advertising staff, handles the mechanic of the entire Free copies for the profession schedule. Broadcast Music, Inc. During May, on the new J. N. may be obtained from 580 Fifth Avenue New York City BROADCASTING Broadcast Advertising August 10, 1942 Page 49 KOBAK DESCRIBES PROGRESS OF BLUE Baseball Bangtails PSYCHIC appeal of two ADVERTISERS, their agencies, horses named "Shortstop" and prospective sponsors of the and "At Bat" was too much BLUE, last week received a spe- for Byrum Saam, baseball cial four -page letter from Edgar reporter of WIBG, Philadel- Kohak, executive vice- president of phia when he recently visited the BLUE, summarizing the prog- the Garden State Park tracks ress made by the network in its in Camden. He played the firs six months of operation as an horses for the daily double ind pendent network. with a $2 bet and left the I addition to a discussion of park $134 ahead. BL E programs, publicity, promo - tio and sales policies, the letter sta s that 18 stations have joined the BLUE since its separation from by the FTC that these cigarettes NB , while 52 extra stations are were good for the digestion; that als available to advertisers for they gave a "lift" in energy and A WAAC IS SALUTED by Erle Smith, news editor of KMBC, Kansas vigor; sp ial coverage requirements other June Martin, the station's Food Scout commentator. The candi- restored bodily strength and tha that provided by the network's City, and the quickest way to relieve fatigue 125 affiliates. date for the Women's Army Auxiliary Corps is Doris Leeds (right), secretary in the KMBC publicity and promotion department, who was is by Camels. Emphasis was placed he letter also lists by adver- among some 500 chosen throughout the nation for an officer's rating. by the FTC on Camels advertis- tie , title of program and number ing aimed at athletes. The com- of tations the network's 25 active mission said Camels were said to unts, and its future bookings ace Complaints Hit Tobacco Advertisers be helpful where a sport demands totaling 11. smok- (Continued from page 7) unfailing energy and that ing the cigarettes gives increased tinguished doctors for the sole ben- public to believe these cigarettes energy. The FTC concluded that WGTC Shifts Staff efit of their own profession, nor are manufactured in England and Camels advertising claimed that to SI staff members of KGTC, were they made merely to find out imported into this country. The keep in athletic condition one Gr enville, N. C., are affected by if Philip Morris cigarettes were complaint points out that in ra- should smoke as many Camels as rec nt shifts. Jimmy Simpson, any different ". dio, newspaper and periodical ad- he likes and that sports stars had for er music director and an- vertising of Dunhills, Philip Mor- found the cigarettes either helps no ncer, becomes program director Medical Tests Criticized ris claims "this new superior cig- them keep in condition or does not to eplace Margaret J. Laughing - The FTC charges Philip Morris arette is blended to the private damage good athletic condition. In ho se, who turns to fulltime man- paid for tests made and that these formula of Alfred Dunhill Ltd." line with this the FTC added that agerial work. Other changes: Carl were undertaken by "persons with- A company of this name manufac- the cigarettes were said not to J. McKinney, chief announcer; out training and experience suffi- tures and distributes cigarettes, "get your wind ", are always gentle Hank Tribley, chief engineer; tobaccos and pipes from London to the throat, soothing to the Frances Simpson, first fulltime cient to make them accurate and scientific." The charge adds that and is said to be essentially an nerves and protect against nerve woman announcer; and Hoy Whit- English company. Philip low, continuity. publication of the findings in medi- Morris strain and tension. cal journals does not constitute manufactures cigarettes under the Also Camels are not cigarettes proof of the superiority of Philip Dunhill name for distribution in made of costlier tobacco, the FTC Morris cigarettes over other this country. said, in answer to purported brands. Camel and Dunhill claims; almost all tobacco planters Further allegation is made that do not prefer or smoke Camels; claimed "hygroscopic" agents In support of its claim that the they do not burn 25% slower and ACORN lKy1 (moisture removers) used in the Dunhill advertisements are mis- a pack of 20 Camels are conse- cigarettes have never been proved leading, the FTC states the only quently not equal to 25 cigarettes to lessen irritation to the smoker's indication of domestic origin of of other brands. AIN'T throat and that proffered reprints the cigarettes is to be found in the Prince Albert tobacco, manufac- by Philip Morris of papers on in- required factory notice and a tured by Reynolds, is declared in fluence of these agents on cigar- "Made in U.S.A." in small type. the complaint to claim 86 degrees NO ette smoke have never been sent Advertising for Revelation cooler smoking than most other to those requesting reprints. smoking tobacco, another Philip brands of pipe tobacco as well as In addition the FTC states that Morris subsidiary, was also sub- being coolest of any of them. This MIGHTY Philip Morris "has falsely repre- jected to FTC complaint on the was also disputed by the FTC. sented and advertised" in claim- basis of alleged claims that the to- OAK! ing (1) that its cigarettes cause bacco held outstanding superiority Kools Quits Claims Acorn no throat or nose irritation; (2) over other pipe tobaccos; it was from little free from bite; that measurably Meanwhile the FTC also an- Great sales that when smokers have changed to nounced last Saturday that the total Philip Morris every case of nose better action on the mouth and (Ky.) grow? Kentucky'sn Brown & Williamson Tobacco 57.5% of is con- and throat irritation due to smok- throat had been established and since income proved for Revelation; difference Corp., Louisville, has agreed to buying Trad- ing has cleared completely or has cease certain representations in the Louisville definitely improved; (3) that the between Revelation and competi- trated in are 52.6% the sale of Kool cigarettes. The cen Here, too, cigarettes may be consumed "with- tive tobacco is "fundamental "; ing Areal homes - and that FTC said these representations in- radio out smoking penalties." properties and qualities smoking Kools the State's reached by claimed for Philip Morris cigar- cluded claims that one f which for Other alleged claims of Philip during cold months will keep the ern far less than ettes are also true of Revelation. at rates our Morris are cited in the complaint, head clear; that these cigarettes SFAVE, That's R. J. Reynolds Tobacco Co. was constitute remedy for colds or other medium. such as: That the effect of smoking a any -shell -complete attacked for its advertising of by changing to them a person may in an acorn Let ne Philip Morris is "strikingly con- story lowest cost! trasted" with that of four other Camels, claims being interpreted expect curative results; and that meanseans in sales youou what it leading brands; that competing shh brands are three times as irritat- results. S ing for inhalers and irritation Lauisv" r caused by them lasts five times as 250 W. 1340. Full Time. long as that caused by Philip Mor- TESTING' Sears d Ayer, Reps. ris; that eminent doctors have How can we help you? Reach a big chunk Red found that inhaling is a condition v/I C. Basic N.S. pR. C. . 910 for which Philip Morris cigarettes W A119 tt'ty. of ILLINOIS ... do PE are beneficial and exceptional. FREE & Rep resentatives your testing thru the Nationalonal With regard to its subsidiary, Dunhill cigarettes, Philip Morris DECATUR station is charged with misleading the SOY Page 50 August 10, 1942 BROADCASTING Broadcast Advertising smoke from the cigarettes is eas- ADLER TO EXTEND ier on the throat than other Reynolds, Philip Morris Heavy Users brands. RADIO PROMOTION In the usual FTC procedure, 20 Of Time on Both CBS and NBC Hookups ADLER SHOES, New York, will days are allowed respondents for increase its radio advertising CITED in Federal Trade Commis- bardiers, male vocal quartet. Vick Sept. 1, with participations on answering complaints. However, it sion complaints last Saturday for Knight, recently appointed West WJZ, New York, and will probably was explained that in involved "misrepresentation and false ad- Coast producer and manager of the augment its spot announcement complaints, such as this concern- vertising" R. J. Reynolds Tobacco Biow Agency, handling Philip Mor- schedule by adding a substantial ing the tobacco companies, contin- Co., Winston -Salem, and Philip ris accounts, will be in charge of number of independent New York uances usually are asked for time Morris & Co., New York, are two production. stations in the fall. Amusing and to prepare replies. It was said that entertaining shows will be used in of the heaviest timebuyers on NBC preference to news or other serious if the companies do not agree to and CBS. cease Squibb Doubles Budget material. the representations com- R. J. Reynolds, through its agen- plained against by In line with its policy to use pro- the FTC a hear- cy, Esty & Co., New York, Of Latin American Time ing will Wm. grams of interest to women, Adlers, probably be conducted in E. R. SQUIBB & Sons, New York, which specializes in Elevator the FTC's promotes Camel cigarettes on 114 shoes New York offices since CBS stations, Mondays, 7:30 -8 has doubled its advertising budget to make men look taller, has signed both companies have offices in that for South America and the Carib- for participations thrice -weekly area. p.m. with Vaughn Monroe's Orches- on Camel Caravan, 114 CBS bean area for the fiscal year July on WJZ's variety show Ed East in tra; 1, 1942 -43, according to an an- Breakfast in Bedlam. A sponsor of No Company Comment stations, Fridays, 10 -11 p.m.; and nouncement last week by A. F. Here's Morgan on WOR, New If the companies continue How'm I Doin' on 50 NBC stations, Connolly, vice -president of Dorland York, the shoe firm has renewed a their 7:30 -8 p.m. Prince Al- advertising in the present form it Thursdays, International Inc., agency in charge contract with WQXR, New York was said a "cease bert tobacco, also named in the of Squibbs foreign advertising. for 14 announcements weekly, using and desist" or- R. Prompted by faith in the a new type commercial. der will be served. FTC complaints, a product of J. future The companies The of Latin America, the increase for TA denote the effect produced by then have the right of appeal Reynolds, is promoted on to Opry on 59 NBC outlets, the coming year calls for a sub- wearing Adler Elevator shoes, the Federal courts. Grand Ole chimes are played Saturdays, 10:30 -11 p.m. stantial institutional campaign, as at two different No statements were forthcoming well as promotion of Squibbs Den- pitches. Success of this musical Philip Morris is currently pre- tal Cream. All types of radio will symbol is said to be the main rea- last week from either the tobacco two shows over CBS, Philip companies senting be used along with newspapers and son for expansion to other stations, or the agencies handling Morris Playhouse, Fridays, 9 -9:30 so their accounts. magazines and will range from 30- that a similar technique may be There had not been p.m. 114 Crime Doctor, - widely used. Consolidated sufficient on stations; second spot announcements to half Adv., time for a careful study 114 stations, Sundays, 8:30 -8:55 hour programs. New York, handles the account. of the companies, it was said. It p.m. On NBC the tobacco com- is not expected that information pany's program is Johnny Presents New Candy Spots Test for Sparkies for publication on procedure of on 125 stations, Tuesdays, 8 -8:30 OATS the companies will be SCHUTTER CANDY Co., Chi- QUAKER Co., Chicago, released un- p.m. Meanwhile Philip Morris is through Ruthrauff & til shortly before cago, has appointed Roche, Wil- Ryan, Chi- the close of the scheduled to start a weekly half - liams & Cunnyngham, Chicago, to cago, is conducting a test for 20 -day limit for replies. In view hour show Sept. 8 on 103 NBC sta- make a three-market test for Bit- Sparkies with transcribed station of the fact that continuances are tions, Tuesdays, 8 -8:30 p.m. with 0 -Honey candy bars. One- minute break announcements 19 times a reasonably easy to secure week on KSD, eight times week from the Pacific repeat, 8:30-9 p.m. (PW T) . announcements have been placed a FTC some time may elapse before The program, scheduled to re- 15 times a week on WJR, Detroit; on KMOX, St. Louis, and 19 times any direct action will be taken. KMOX, St. Louis, and KDKA, a week on WMBD, Peoria. Con- place Johnny Presents, will be built Pittsburgh. tracts are for 13 weeks. around Ginny Simms as m.c. and vocalist. Featured also will be David School Teachers Study Rose's orchestra with the Born- Radio at WGY Studios WGY, Schenectady, in cooperation with public school authorities, has Hyatt Leads WJHO opened a Radio Workshop to train F. MARION HYATT, chief engi- elementary and secondary school neer of WJHO, Opelika, Ala., has teachers in the use of radio in taken over the additional duties of classrooms, script writing and pro- general manager succeeding John duction. Herbert Orr, it was announced last The workshop, directed by Max week. Other WJHO changes are the promotion of James T. Ownby U. Bildersee, supervisor of the and Bureau of Radio & Visual Aids of to commercial manager the 'WEVp.. the State Education Dept., will naming of Jacquelyn Melton as wo- give 20 teachers a three -week men's editor and traffic director. course with plenty of homework to supplement morning and afternoon Lance Show Also Sustaining lectures and discussions. Victor MUSICAL PROGRAM, titled Sunday Campbell is WGY's representative Toastchee Time, launched on 05 BLUE on the Workshop staff. stations Aug. 9 under sponsorship of Lance Inc., New York, for Toastchee Crackers, is offered to remaining BLUE affiliates as a sustaining show 1330 KILO Air School Advance under the title Easy Listening. War TO GIVE parents and other adults messages replace commercials on the 5000 WATTS VD sustainings. Featured on the show are unable to listen to the CBS School Edward MacHugh, singer of religious of of the Air the Americas during songs ; Paul Lavalle, band leader, and daytime hours, idea of se- FEATURES an the a quartet. Morse International Inc. DISTINCTIVE ries, CBS has scheduled three pro- handles the account. OF YORK'S STATION of grams typical of the School for NEW a large section broadcast at 8:30 p.m. Aug. 14, 21 THE IS SORE WEVD with sass position of is ideennceed bye and 28. As arranged by Lyman AT 1X... HE'S BEEN The unique radio audience Bryson, CBS educational director BRANDING ALL THE New York's : Metropolitan er ra and chairman of the CBS Adult CAlf LE- WITH boxes of newspaper The feature Education Board, and Leon Levine, /(X0A' i pages. producer of the School series, the Sr.LO(//SMO. programme C famous advertisers three special programs will empha of large number year after size "promotion of the war effort 2. The continuously among the school youngsters," the on the station aim of the 1942 -43 series. Titles year. of the three programs will be sent on request.reg D" . . "Science at Work," "Pan American Who onlyWEVD" for "Who's Pageant," and "Role of Youth in Ask York War." 46th St., New W.EVD 117 -119 West KTKC, Visalia. Cal., which recently 630 KC. 5000 WATTS DAY AND increased to 5,000 watts, has acquired NIGHT * BLUE NETWORK Press Assn., AP radio subsidiary. BROADCASTING Broadcast Advertising August 10, 1942 Page 51 James to Air Force More American Music SPOOKY JUKE BOX CBS MONITOR UNIT E. P. H. JAMES, former director OPERATED BY FCC Played by Symphonies Spieling Shortwave Alarms i of promotion and publicity for the A INCREASE in performances i Guests In N. J. Tavern BLUE, on Aug. 8 reported for ac- AFTER receiving infcrmation that of works by American -born corn - - - tive duty at Miami Beach as a first CBS was to abandon operation of po ers is revealed in the National WEST ORANGE, N. J. had a 24- lieutenant in the its San Francisco shortwave moni- M sic Council's third annual sur- hour spy scare of its own last Army Air Force. toring station on July 31, the FCC ve of compositions played by the week, because of a barroom juke A veteran in the on Aug. 1 took over operation and 16 major symphony orchestras at box with a defective tube. radio promotion maintenance of the unit with super- re ular subscription concerts in field and a native vision resting with the Commis- th it home cities. Guests at a local tavern sensed of England, Mr. sion's Foreign Broadcast Intelli- rchestras presented 121 such a fifth column and summoned the James joined gence Service. pe formances during the 1941 -42 FBI when an innocent -looking juke NBC some 15 interrupted its routine renditions years ago, and The post, recently operated by se son, as against 92 during 1940- CBS for the Office of War Infor- 41 This represents an increase of such favorites as "Tangerine ", was head of its fr m 6.5% to 8.9% of the total and began to spread alarming avi- sales promotion mation's coverage of the Pacific nu ber of works of all categories ation messages like "Plane 77 is department until Mr. James area, is intended to widen opera- pl yed each season. Number of corn - ordered from Trenton to Wash- the first of this tion of the FBIS and all informa- po itions heard during the past sea- ington." year when the BLUE separated tion picked up by the post will son was 1,356, as against 1,413 for from NBC. No successor had been continue to be utilized by the OWI the previous year, and 1,391 for An FCC agent broke the case named by the BLUE last week to and other affected Government 1939 -40 by discovering the defective tube. fill Mr. James' position. agencies. originated in Decrease in presentation of works Ordinarily, the music by foreign -born composers from the a nearby dining room, and was past to previous season was from transmitted by longwave to the 1,207 to 1,124. Combined works of tavern. The defect had converted naturalized American and foreign - the receiving set on the loudspeaker born composers declined from 114 to shortwave, and made it tap the (LATSSIFULD to 111. airline channel.

Situations Wonted, 10c per word. Help Wanted and other classi- PROFESSIONAL fications, I 5c per word. Bold face listings, double. BOLD FACE CAPS, '`Iole. Minimum charge 51.00. Payable in advance. Count three DIRECTORY words for box address. Forms close one week preceding issue. Help Wanted Situations Wanted (Cont'd) JANSKY & Need Two Combination Announcer-Trans- Program Director - General announcing. BAILEY McNARY & WRATHALL mitter Engineers-State salary and ex- sports. Go anywhere. Available now. 12 of perience in first letter. WMOG, Bruns- years' experience, married. family, draft An Organization CONSULTING RADIO ENGINEERS Qualified Radio Engineers wick, Georgia. 3-A. Box 785, BROADCASTING. Dedicated to the National Press Bldg. DI. 1205 Experienced Announcer- Permanent posi- Money Secondary to Experienced Announcer SERVICE OF BROADCASTING tion for aggressive man. Draft exempt. -Can write continuity. Go anywhere. Washington, D. C. State qualifications. Send voice record to Box 738, BROADCASTING. National Preee Bldg.. Wash.. D. C. WRAK, Williamsport, Penna. Two Capable Young Men -Schooled in ra- WANTED: SALES MANAGER Experi- dio technique. Experienced: writing ; an- enced, low pressure. - high percentage nouncing: informal show ; program di- c'oser. Excellent opportunity. Box 719, recting. Box 734, BROADCASTING. JOHN BARRON GEORGE C. DAVIS BROADCASTING. Consulting. Radio Engineers STATION MANAGER -Excellent admin- Consulting Radio Engineer Experienced Commercial Continuity Writer istrator and detail man. Thoroughly re- Specializing in Broadcast and -To head department of four people. sponsible. Decade of radio. Draft exempt. Allocation Engineering Munsey Bldg. District 8456 Also experienced woman writer for de- Network affiliate only. Box 731, BROAD- partment stores. Send complete informa- CASTING. Earle Building, Washington, D. C. tion first letter. WMBD, Peoria, Washington, D. C. Ill. Telephone NAtional 7757 NEED AN ASSISTANT 7- Godsend to busy Program Director -Announcer-Capable of executive or one often away. Much ex- assisting management small local South- perience. Draft improbable. Box 729, ern station. Give full details. Box 720, BROADCASTING. BROADCASTING. HECTOR R. SKIFTER Sales Promotion and Publicity Man -For PRODUCER, PROGRAM MANAGER - Consulting Radio Engineer PAUL F GODLEY Washington station. Give experience, Seeks permanent position with oppor- references and salary in first letter. Box tunities with network station or agency. 12 years' experience as announcer, writer, FIELD INTENSITY SURVEYS CONSULTING RADIO ENGINEERS 721. BROADCASTING. STATION LOCATION SURVEYS producer, engineer. Experienced with Transmitter Engineer First clear channel station and major net- CUSTOM BUILT EQUIPMENT - or Second work. Excellent recommendations and MONTCLAIR, N.J. Class. No experience necessary. Good SAINT PAUL, MINNESOTA salary. WJTN, Jamestown, New York. references. Draft exempt. Family. Young. MO 2 -7859 Box 732, BROADCASTING. ANNOUNCERS -Need two capable, experienced general announcers for regular Small -station Man-Successful in management, selling, seeks shifts. Good wages ; ideal living condi- programming, sound Frequency Measuring tions in Florida's most prominent, wealthy proposition with responsib'e company. CLIFFORD YEWDALL market. Give full detai's of experience in Fair salary with commission. Mature, Empire State Bldg. Service first letter. Be prepared to send tran- married. draft exempt. Box 722, BROAD- scriptions on request. Box 726, BROAD- CASTING. NEW YORK CITY EXACT MEASUREMENTS CASTING. PROGRAM DIRECTOR -Ten years major An Accounting Service ANY HOUR -ANY DAY Inc. Local Station in Virginia -Has opening station background writing and produc- Particularly Adapted to Radio R.C.A. Communications. for chief engineer and operator. Sub- tion. Unusual sales ability. National 66 Broad St.., New York, N.Y. mit qualifications and salary expected credits. Forty three -three dependents. first letter, with date available. Box Available August tenth. Box 718. 724, BROADCASTING. BROADCASTING.

Radio Engineering Consultants Transmitter Operator-First class license. Here's a Man -With ten years' experience Experience desirable. 5 Frequency kw network sta- as station manager, 4A agency writer, Monitoring RING & CLARK tion, directional antenna. Contact KSCJ, producer, and sound knowledge of pro- Sioux City, Iowa. grams, traffic, and administra- Commercial Radio Equip. Co. Consulting Rodio Engineers personnel Spring Md. tive work. Draft status secure. Sober, Silver ANNOUNCER- ENGINEER -First class li- (Suburb, Wash D. C.) reliable, loyal. Excellent credit. A -1 ref- WASHINGTON, D. C. cense preferable. Progressive small erences. Seeking permanent position with Main Omce: Crossroad. et Southern Station. Good pay for short 50 kw or dominant regional ; agency; 134 St. World Main the Munsey Bldg. Republic 2347 week. Box 725, BROADCASTING. network. Now employed. Box 730, K nus City, M. - Hollywood. Cal. BROADCASTING. Wanted-Experienced, draft-exempt, ener- getic, young, radio advertising salesman ANNOUNCING -PRODUCTION - Experi- with references. KWBW, Hutchinson, enced. College. Deferred. Box 727, Kansas. BROADCASTING. Situations Wanted SALESMAN -Four years' experience network stations. Excellent references. Box COMMERCIAL MANAGER- Twelve years 728, BROADCASTING. major experience. Background showman- BROADCASTING ship and merchandising. Highest refer- REIMS! ences. No floater or boozer. Can still push Wanted to Buy sponsors' doorbells. Forty- four -three dependents. Now employed. Available Au- Two RCA 70 -C Turntables -New or used. gust first. Box 717, BROADCASTING. Box 728, BROADCASTING. Page 52 August 10, 1942 BROADCASTING Broadcast Advertising DIS'sz() (1.42»'53clà$74 Be a RADAR Specialist with the United States Navy . .

Here is your opportunity to serve your successful completion of eight months country and advance yourself at the same technical training you are eligible to im- time. The U. S. Navy needs 5,000 picked mediate promotion to the rank of Chief men to install, operate, maintain and re- Radioman with pay up to $175.00 monthly pair RADAR equipment -the secret ultra the first year and up to $200.00 per month high frequency apparatus used to locate thereafter -with opportunities to remain airplanes. If you are an Amateur, Service- in the service permanently. YOU may be eligible. man or Engineer Go to your nearest Navy Recruiting Sta- You go into the Navy as a Petty Officer tion TODAY (generally in your local post with food, quarters, uniforms, medical office) and find out how YOU can take and dental care supplied plus pay of from advantage of your technical knowledge. $60.00 to $106.00 monthly. After the THE NAVY NEEDS YOU!

UNITED STATES NAVY t4ah at '*/oat focal Pod Vice

BROADCASTING Broadcast Advertising August 10, 1942 Page 53 Nygren Joins Navy Actions of the ARNOLD NYGREN, chief engineer of WFIL, Philadelphia, the Ne/work Accounis FEDERAL COMMUNICATIONS COMMISSION seventh member of the staff to All time Eastern Wartime unless indicated leave for the service, has been com- AUGUST 1 TO AUGUST 7 INCLUSIVE missioned lieutenant senior grade in the Naval Reserve for active New Business Radio Division of the . . e duty in the LANCE Inc., Charlotte, N. C. (Toastchee Decisions Bureau of Aeronautics. Reporting Crackers), on Aug. 9 started musical AUGUST 3 duty Aug. 15, he expects program featuring Edward MacHugh, for active singer, and Paul Lavallé s orchestra on WINS, New York City- Granted modi- to be assigned to the naval aircraft 65 BLUE stations, Sun., 4:30 -5 p.m. fication of construction permit as modified factory in Philadelphia. Before Agency is Morse International, N. Y. for extension of completion date to 11 -8-42. WFIL in 1935, Mr. Nygren WMAW, Worcester, Mass. -Granted con- joining Renewal Accounts tinuance of hearing to 8-17-42. was chief engineer of WOCL, IÇFEQ, St. Joseph, Mo. - Granted modifi- Jamestown, N. Y., and later a EMERSON DRUG Co., Baltimore (Bromo- cat on of construction permit as modified Seltzer), on Aug. 3 renewed Voz Pop on to extend completion 9-30 member of the engineering depart- date to -42. NBC. Louis 69 CBS stations, Mon., 8 -8:30 p.m. Agen- ment of Littlejohn, cy: Ruthrauff & Ryan. AUGUST 4 technical supervisor of WFIL, was WMRO, Aurora, Ill. Designated of hear- named acting chief engineer. He is OHIO OIL Co., Cincinnati (Marathon ing application for modification of license. gasoline. motor oils). on Sept. 6 will re- WHAT, Philadelphia -Same. vice- president of the American sume Views on the News on 7 NBC sta- KWID, San Francisco- Granted modifi- Communications Assn. and on the tions (WLW WOWO WSPD WMAQ cation of construction permit to add 7230 Domestic Broadcasting Committee WCOL WGBF WBOW) Sun., 3:30-4 p.m. kc." with unlimited time and extend com- (CWT). Agency: Stockton, West. Burk- plegion date 180 days after grant. of the War Communications Board. hart, Cincinnati, G ANTED PETITIONS FOR DISMIS- SAL OF APPLICATIONS -(for new sta- WINNER of Kansas State Teacher Network Changes tion construction permits) J. Marion West, College speech department's an- Wesley W. West and P. M. Stevenson, Hous- nual auditions, Marjorie Anderson, PHILIP MORRIS & Co., New York (ciga- ton ; Peter Q. Nyce, Alexandria, Va.; Lex- rettes and tobacco). on Sept. S replaces ington Broadcasting Co., Lexington, N. C.; 20- year -old student of Americus, Johnny Presents with Ginny Simms and Louisiana Communications Inc., Baton Kan., is now a combination opera- CONTRO David Rose's Orchestra on 82 NBC sta- Rouge; Fort Smith, Newspaper Publishing tions, Tues., 8 -8:30 p.m. (repeat, 21 Co., Fort Smith, Ark.; Dorman Schaeffer, tor and announcer at KTSW, Em- NBC -Pacific stations, 11:30 p.m. -mid- Klamath Falls, Ore.; (for new facilities) poria. Miss Anderson announces ROOM night). Agency: Biow Co., N. Y. KCMO, Kansa City; KOAM. Pittsburg, and operates the studio console Kan.; WMBR. Jacksonville, Fla.; WRLC, WELCH GRAPE JUICE Co., Westfield, Toccos, Ga.: WHEB. Portsmouth, N. H. from 6 to 9 a.m. when she handles ROBERT SNIDER, engineer of N. Y. (grape and tomato juices), on Aug. WALB, Albany, Ga. - Designated for First Edition News, an informal WOWO -WGL, Fort Wayne, has 16 shifts Dear John on 60 CBS stations applications for renewal of license, change music chatter program Top o' from Fri., 7:15 -7:30 p.m. (repeat 11:15 of frequency and voluntary assignment of and joined KTUL, Tulsa. He is succeeded p.m.) to Sun., 6:15-6:30 p.m. Agency: license. the Morning, and the transcribed by Stanley P. Guth, formerly of H. W. Kastor & Sons, Chicago. AUGUST 5 Musical Clock. KOVC, Valley City, N. D. GENERAL MILLS, Minneapolis (Soft- WPRA, Mayaguez, P. R.-Proposed to asilk cake flour), 7 14 renew license. J. B. EAVES, chief engineer of on Aug. and pre- KGNF, Neb., sents Hymns of AU Churches instead of NEW, Puerto Rico Adv. Co. Inc., Arecibo North Platte. is the Betty Crocker on 28 NBC stations, in and San Juan, P. R.- Proposed denial of WKRC SUBSTITUTES father of a boy born July 26. addition to its usual schedule Mon. thru new station applications in both cities. Thurs., 2:46 -3 p.m. Agency: Blackett- For Newspaper When Its RUSSELL H. PRAY, formerly en- Sample- Hummert, Chicago. i gineer of KYA, San Francisco, and Applications . . . Printers Go On Strake for the past two years president of AUGUST 3 Local B -202, IBEW, that city, has WHEN the newspaper pressman's been appointed international repre- WWSW, Pittsburgh -Modification of li- which affect- AFRA, WABC Seeking cense to change corporate name to WWSW union called a strike sentative of the organization. concen- Inc. ed three Cincinnati daily news- trating on broadcasting division. Accord Over Two Points WDAE, Tampa, Fla. -Special service au- papers and prohibited publication thorization to operate on 770 kc. with 6 kw. Aug. 5, WKRC, as public service WEBSTER JONES becomes engi- TO SETTLE the two points of dif- unlimited time, employing directional an- feature, stepped in and brought neer at the transmitter of KFEL, ference still remaining in the con- tenna for night use. Denver, to replace Dan Sjodin who tract with the American Federation WPDQ, Jacksonville, Fla.- Modification Cincinnatians a news program has joined of construction permit as modified request- titled "Times -Star of Air." Tom the Army. of Radio Artists covering staff an- ing change in type of transmitter, change nouncers in frequency monitor and extension of com- McCarthy, WKRC's news chief, as- JIM SCHTTLTZ. chief engineer of and producers at WABC, mencement and completion date of con- sisted by Tim Elliott, newsmen WCAE. Pittsburgh. and Alex Mester. CBS key outlet in New York, rep- struction. and announcers, worked on rcguler staff engineer, were each fathers of resentatives of the union and the AUGUST 4 schedules to bring listeners most baby boys born recently. station will meet Sept. 1 in New WCBX, New York -Modification of li- iinnortant features in the news- York offices of Mrs. Lillian Poses, cense to add 9480 kc., sharing time with BOB BITNER has left the engineer WCDA and WCRC. paper. staff of WCAE. Pittsburgh, to attend regional attorney for the Social WCDA. New York -Same, sharing time Such significant reading as Navy engineering school. Security Board. The points in ques- with WCBX and WCRC. George Sokolsky's column: "The tion cover the length of the new WCRC, New York -Same, sharing time LEE DODSON, former engineer of contract with WCBX and WCDA. Once Over" by H. I. Phillips: and the wage increases. FMJ, Youngstown, 0.- Voluntary as- "News Behind the News" by Paul KTJOA. Siloam Springs. Ark.. has Official count of the referendum signinent of license to the WFMJ Broad- joined the enrineering staff of KBIX, Mallon; editorials; Nixson Den - Muskogee, Okla. ballots from AFRA members to casting Co. ton's popular "Second Thoughts "; amend the organization's by -laws, Frances Raine's "Radiopinions"; SOTTADRON LEADER LEN eliminating this year's convention, Tentative Calendar . . . advice by Dorothy Dix; daily in- PARKS. former transmitter operator had not been released last week, the of CKCL, Toronto. is now in charge NEW, Hennessy Broadcasting Co., Butte, stallment of serial story; and news plan being to read the results at Mont.. construction permit for 1490 kc., of general interest were carried. of the Royal Canadian Air Force wire- the AFRA board of directors' meet- 260 watts unlimited; NEW, Barclay Craig - Even comic strips were portrayed. less school at Guelph, Ont. head, Butte, same (further consolidated ing on Aug. 13. The referendum hearing. Aug. 10). TAMES GRANT. operator of CKCL, was held through July 31 in defer- WHOM Votes for ACA Toronto. and Ernie Wilson, transmit- ence to the request of the Office of ter operator of CKCL. have joined the Defense Transportation that con- Bailey Joins Navy TECHNICIANS of WHOM, Jersey Royal Canadian Air Force. City, by a two -vote margin, last week ventions be curtailed this year to WILLIAM BAILEY, of KYW, voted to maintain the American Com- LEN READ awl Buster Crawley, free the nation's transportation fa- Philadelphia, formerly an NBC an- munications Assn. (CIO) as their col- operators of CKCL. Toronto, are cilities for the war effort. not.iircr and president of Voices lective bargaining union in preference awaiting their Canadian Army call. Inc., New York talent agency, was to the AFIJa International Brother- 28 hood of Electrical Workers. The elec- MARDIS ANDERSON of WRBL, commissioned a lieutenant July Columbus, Ga., engineering staff, has and was assigned to the Radio Sec - tion was ordered last month (BROAD- Dr. Valdemar Poulsen CASTING. July 61. by the National been transferred as acting chief engi- tio , Navy Bureau of Public Re- neer of WGPC. Albany. VALDEMAR POULSEN, 63, Dan- lati ns, the following day. It was Labor Relations Board, details to be handled by the NLRB regional office LLOYD BECKWORTH, formerly of ish co- inventor of wireless tele- sta ed that Lieut. Bailey's assign - phony and discoverer line with Naval policy in cooperation with the interested par- WLAG, La Grange. Ga., is now on of the Poul- mel t was in ties. The renewal contract shows no the engineering staff of WRBL, Co- sen arcs and waves upon which his to ake on older men for public changes from the old pact and con- lumbus. Ga. method of radiotelegraphy is based, rel ions tasks in order to release tains standard union terms. died recently, according younger officers for active sea GEORGE KEICH, chief engineer of to the Na- WICC. Bridgeport, Conn.. on July 18 tional American Denmark Assn. dutr. WDAE, Tampa, Fla., has applied to married Jeanne Poli. conductor of the which received word from Free the FCC for a special service author- station's Commuter's Club program. Denmark, a London newspaper. Iliohnny Johnstone on Tour ization to operate on 770 ke. with its With the late Prof. Reginald Aub- W. of news RAY FANCY, control operator of G. JOHNSTONE, director present 5.000 watts in lieu of its li- WCFL, Chicago, is on leave as an rey Fessenden, American physicist and special features of BLUE, left censed 1250 kc. WJZ, New York, is radio in New York by plane Aug. 10 for a tour the dominant station on the clear instructor in engineering Sig- and engineer, Dr. Poulsen is credit- of BLUE stations. He will confer with channel 770 kc. with KOB, Albu- nal Corps training in Chicago. ed With being the inventor of the managers and examine local news and querque, also utilizing that frequency AUDREY MITCHELL has joined wireless telephone. However, world- special features setups. He returns under a special service authoriza- the operating staff of CFCH, North wide notice came to him when he Aug. 22. tion. Bay, Ont. invented the telegraphone, in 1899. Page 54 August 10, 1942 BROADCASTING Broadcast Advertising Lenient FM Policy, FCC Announces TO SELL Battling Wartime Material Shortage WASHINGTON SEEKING to counteract the war- tion unless it appears that such AT THE LOWEST time shortage of materials, equip- construction can be accomplished COST ment and skilled personnel neces- within a reasonable length of time. sary to the maintenance of a It was further said that special USE THE ORIGINAL broadcasting station, the FCC temporary authorizations on a Aug. 4 announced a new and more short time basis were undesirable. SPORTS REPORTER lenient policy for licensing FM However, the FCC stated, it featuring and ST (studio- transmitter links) was desirable to encourage such TONY WAKEMAN stations. service as is possible to listen- weekdays from 1 to 5 P. M. The new ruling states that all ers having FM receivers. Accord- 15.4% of listeners* PRECAUTION, explains Ramsey holders of construction permits ingly, the decision was reached C. E. Hooper, Dec. `41 - April '42. Williams, announcer of WFEA, will be allowed to operate present that licenses should be allowed, Manchester, N. H., who claims his existing provided whenever possible, to cover partial special mike enables him to hear facilities, construction has reached a point construction or in cases where con- WINX his own voice, thus eliminating where the transmitter is capable struction is completed but person- Washington's Own Station danger that the Czar of Music will nel is lacking. find a way to curtail audition tran- of being operated to render a sub- Washington, D. C. scriptions, too. Ramsey sees one stantial service. FM broadcasters Applications for such licenses Representatives trouble with his invention ... it has obtaining such licenses must show must show (1) diligence in con- E. Foreman Co., New York, Chicago no dial. the FCC that additional construc- struction and reasons for failure tion is not possible at this time to complete it; (2) the actual and must assure the Commission status which the applicant believes Watt Bites Man that construction will be completed sufficient to provide acceptable FM according to the standards of the service; (3) materials and tech- DURING a recent tune -up, FCC as soon as the required ma- nical personnel for construction the new 50 kw. transmitter terials and engineering personnel and proof of performance (Sec- of WWVA, Wheeling, un- are available. tion 6, Form 320) ; (4) determi- gratefully bit the man who nation to proceed with final con- brought it into being. Chief Serious inroads on the progress of FM already have been made struction when conditions again Engineer Glenn Boundy was by warrant. making adjustments in a wartime shortages with many maze of equipment when an holders of construetion permits for assistant cut some directional high-frequency facilities voicing towers and grounded some their intention of quitting or have Wage -Hour Group Rules condensers. Boundy now has actually turned in their construc- a bandaged hand to show for tion permits. Failure to obtain On Auto Driving Time 15,000 volts that arched his equipment was the cause AFFECTING broadcasting sales- fingers after an inconsider- in prac- ' Witts ate relay condenser stuck as tically all cases. men and other station employes he touched the condenser. whose duties require them to drive 28 Authorizations automobiles, the Wage & Hour Di- According to FCC records, there vision of the Dept. of Labor ruled Olt Ay are now five FM stations in oper- Aug. 3 that time spent in auto- WILES AFM Notice in Philadelphia mobile travel on business for an PHILADELPHIA Musicians Union, ation with 23 stations operating employer must be considered time Local 77, AFM, has sent notice to under special temporary authoriza- worked under the Fair Labor the independent radio stations that tions pending the completion of Standards Act. However, the Di- present agreements covering the stu- their construction in dio orchestras are soon expiring. The accordance vision's opinion included that time communications asked for a meeting with their CPs. Upon appropriate spent driving back and forth from at which time the resident officers application the authorizations may work is excluded from the decision. will attend for the preliminary meet- be replaced by licenses. An addi- The Division declared that "since ings. Contracts expire this fall with tional seven stations are now on an employe who drives an auto- WDAS and WPEN. Negotiations mobile is required to expend con- are expected to be opened for the program tests and have asked for first licenses. The FCC tinuous effort and energy and has time with WIBG, which will states that two no to sleep, soon go fulltime with 10,000 watts. other construction permitees will opportunity relax, eat or otherwise pursue his own inter- THE MARK be affected by the order. ests, all the time which an em- Montana IBEW Pacts Six permitees building ST links, ploye spends in driving an auto- OF ACCURACY, which connect studios and trans- mobile on the business of his em- AFTER several weeks of negotiation, ployer is time worked under the SPEED AND four Montana stations-KGEZ KGIR mitters, will come under the policy. Fair Labor Standards Act. If, INDEPENDENCE KRBM KPFA -have signed contracts Applicants for further new fa- however, an employe works regu- with IBEW. They provide improved cilities, however, working conditions. including vaca- are barred ex- larly at a fixed place of employ- IN WORLD WIDE tion with pay, double time for holi- cept under special circumstances ment, the time he spends driving days, sick leave, senior preference, and by an earlier freeze policy an- to and from work is not ordinarily NEWS COVERAGE a military clause guaranteeing rein- nounced in the FCC's memoran- to be considered time spent on the statement upon return from service. dum policy of April 27 which business of his employer and need not be treated as hours worked." PHILCO Corp. has been awarded the banned new FM grants, among United Press new Army -Navy pennant for achieve- others, in the interest of material nrswrns- ment in production of war equipment, conservation. James T. Buckley, president, announced. Now converted 100% to war The Commission observed that WBYN Music Pact work, the company is making com- the Communications Act does not munications equipment for tanks, air- STAFF musicians of WBYN, planes, shell fuses, and heavy duty contemplate extensions of time Brooklyn, who have been on strike storage batteries. within which to complete construe- since June 6, will return to work at the station Aug. 24 under a new contract signed last week by the station with Local 802 of the Amer- ican Federation of Musicians. The K strike was called by 802 as a re- KW sult of a deadlock on certain terms CBS-50 power in WBYN's renewal contract with The Selling the local. The station wanted to re- Buying F1111111 duce the musician staff to three for in the BOSTON ,CFREDERICTON-N.B. the summer months, but the union itMarket insisted on a full musician quota t1a1.N Station * x1000 WATTS -BASIC C.B.C. OUTLET A aps.ev ... of six on a year -round basis. New 1 N.Y. Cem9..r WEED and CO. -U.S. Representatives pact stipulates a crew of six at $50 SEiB.E gi.eh' per week. n. BROADCASTING Broadcast Advertising August 10, 1942 Page 55 BAHAMAS -U.S. PACT PROTECTS 640 KC AG EEMENT for the mutual pro - tec ion of the 640 kc. clear channel between the United States and the government of the Bahamas has been announced by the FCC. he agreement stipulates that if the Bahamas' only station, ZNS, Na sau, which operates on 640 kc., sho Id ever increase above its present 5,000 watts that it will erect a d rectional antenna to limit radi- ati n toward the U. S. to 392 my /m, inverse distance field intensity at one mile. It was further agreed that except in case of emergency affecting the safety of life and property, ZNS shall not operate between 11 SIXTY BROADCASTERS representing all stations Jules Alberti, WJZ; Hugh Feltis BLUE; L. W. Berne, p.m. mean astronomical time for in the metropolitan New York -New Jersey- Connecti- WLIB Henry D. Henshel, «10V; Sanger, the longitude 75 degrees west of cut area met at the Hotel Roosevelt in New York WQXR; Joe Lang, WHOM; Edith Dick, WWRL; Don Greenwich and one hour prior to last week to discuss with Vincent F. Callahan, chief Shaw, WMCA; A. B. Schillin, WAAT; Steve Rintoul, Nassau sunrise. of the Treasury's War Bond and Stamp radio and WSRR; Clair McCollough, Mason -Dixon Group; The United States had agreed press division (extreme left), details of the plan for George Jaspert, WPAT; Frank Carman, WGBB; tha the secondary service of ZNS direct sales of bonds by their stations. They unani- Frank Seitz, WFAS; Adam Young, McGillvra Co., wo ld be afforded protection from mously endorsed the plan and pledged cooperation in Fred C. Brokaw, Paul H. Raymer Co.; George Bolling, fut re assignments on 640 kc. as a telegram to Secretary of Treasury Morgenthau. John Blair & Co.; F. E. Spencer, Hollingbery Co.; H. a lass I -B station in accordance Among those present: S. R. Dean, WABC; W. C. Preston Peters, Free & Peters; Eugene Katz, The wit NARBA. Lone exception is Alcorn and William Moore, WBNX; Griffith Thomp- Katz Agency; Cy Langlois, Lang -Worth; Claude that the U. S. reserves the right son, WBYN; Sherman Gregory, WEAF; Adolph Barrere, NBC Thesaurus; Ralph Burgess, Federal to aximum use of the frequency Opfinger, WOR; Henry Greenfield, WEVD; Frank Reserve Board; Leonard D. Callahan, Kurt A. Jadas- on he Pacific Coast. Rohrenback, WHN; Maj. E. M. Stoer, Harold Burke sohn and Claude C. J. Culmer, SESAC. This was the e 50,000 -watt KFI, Los An- and Bernard Estes, Hearst Radio; Bud Barry and first of more than 50 meetings throughout the country. gel s, is the dominant I -A station on he channel. Other stations on the frequency, all of which are will be issued to each club member. Lim ted time to KFI, are WOI, Radio Industry Mobilized by Treasury, Weekly he plans to read the roll Am s, Ia., with 5,000 watts day - of buyers and tabulate the bond tim ; the 1,000 -watt daytime Bond Sellers Are Organized by Cities totals. W AD, Norman, Okla.; and At first, some stations were puz- W KC, Columbus, 0., 500 watts AS PART of the Treasury Dept.'s tion from the New Orleans Fed- drive to coordinate ra- eral Reserve Bank zled on a method of handling the Lim ed to KFI at night. current through Earl actual sales transactions involved. pplications are pending with dio's promotion and sale of War Paris, managing director of the the FCC seeking shifts 640 From the reports which have al- to the Bonds & Stamps, meetings are bank. ready kc. channel. They are: WCKY, being held in various cities reached the Treasury it Cin innati: WBIG, Greensboro, Southeastern states are being would seem that a tie -up with a throughout the country to spur supervised by C. Knox Massey, N. .; WCLE, Cleveland; WKRC, individual and cooperative sales local bank provides the most prac- Cin innati: WOKO, Albany. N. Y.; radio director of Harvey- Massen- tical solution, especially for small- an. WHCU, Ithaca, N. Y. The effort. Some meetings are arranged gale Co., Durham, N. C.; Edward by members of the Treasury's er stations. For example, WMBD, firs four are for use with 50,000 D. Parent. executive vice -president Peoria, has arranged such a tieup wa s and the last two with 5,000 staff while others are conducted of John C. Dowd, Boston, is in wa s. by SESAC, voluntary liaison body and thereby eliminates the neces- charge of the New England area sity of bookkeeping. between the Treasury and the and Charles Alsup of the Treas- Commentator in Marines broadcasting industry in the cam- ury staff is covering the South- EARL GODWIN, newscaster heard on PAUL W. DOUGLAS, 50- year -old paign. western states. Watch the World Go By, BLUE series omits professor and University of At a meeting in New Orleans Already several stations have sponsored by Ford Motor Co., De- Chi, ago Round Table commentator, on July 31, the five local stations troit, is celebrating his 30th anni- wh volunteered as a private in the onened extensive campaigns to go versary as a White House correspon- Maine Corps, is lecturing to recruits participating in the direct sales along with the straight promotion dent, his eighth as news commentator. at ; arris Island, S. C. Though Doug- campaign met with a Treasury of war bonds. WBTM.. Danville, las as completed the recruit training representative to map the cam- pro ram and has won pistol and bay - Va., has developed a Victors/ Auc- one medals, Col. W. L. Smith. Parris paign carefully. Station managers tion at which certain articles are Island commandant said he will be present at the luncheon arranged offered to the man willing to buy use. "to make all recruits aware of for the purpose were: P. K. the highest bond and stamp total. wh this war means to them and to Ewing, WDSU; C. C. Carlson, the nation." When the bidding ceases each item WJBW; James Gordon, WNOE; is awarded to the highest bond bid- Harold Wheelahan, WSMB, and der. Howard Summerville, WWL. Others also attending were Gerald WBAL, Baltimore, used a full - P. Flood, representing the Treas- page in the Baltimore News -Post ury; Joseph M. Rault, chairman to describe the individual purchase of the Orleans Parish War Sav- of a Navy recruit who entered tke ings staff; Mark Bartlett, deputy offices of the station and purchased administrator for Louisiana, and $8,232.50 in war bonds just prior to his Joe L. Kileen, chairman of pub- departure for duty. In mak- licity. ing the purchase he explained that it represented the sum total of his New Orleans Plans wealth and that he wanted his Plans were drawn for a coop- money to be fighting while he was erative kick -off by the five sta- also busy fighting. tions featured by an hour program CREOLE MANAGERS unite to WJSV, Washington, has enlist- promote U. S. War Bond in New utilizing local musical talent and ed the aid of its veteran announc- Orleans via radio as officials of five an outside m.c. Planned for the er, Arthur Godfrey, to promote stations determined to "go the municipal auditorium, the program its bond campaign. Godfrey will limit in pushing sales by joint co- will also feature an announcer of conduct a Roll Call program urg- operation as well as individual each of the five stations cut in to ing listeners to invest 10% a week effort." Seated (1 to r) are: James address their respective stations. in his club. When they have enough Gordon, W N 0 E, a n d Harold Specific sales plans will be devel- to purchase Wheelahan, W S M B; standing, a bond they are re- Howard Summerville, WWL; Ger- oped by the stations individually. quested to visit him at the studios ald P. Flood, In the stations Treasury; P. K. addition have re- and receive their bond. He is also Ewing, WDSU. C. C. Carlson, PAU H. RAYMER CO.. NATIONAL REPRESENIA TIVE ceived assurances of full coopera- having a button prepared which WJBW, was not present in photo. P e 56 August 10, 1942 BROADCASTING Broadcast Advertising WHKY TO ASSUME any commercial radio stations. The Post said that "Jimmy has Store's Ninth REGIONAL STATUS allowed himself to be maneuvered into a logically, morally and per- ALMS & DOEPKE, Cincin- COMPLETE installation of new nati department store, has equipment, preparatory to WHKY, haps legally indefensible position renewed Rita Hackett's Hickory, N. C., shifting to 1290 -although we dare say that causes Views on Vogue & Value on kc. and boosting its power to him no serious loss of sleep. His WSAI, Cincinnati, for its 5,000 watts day and 1,000 night union has gone on record as de- ninth 13 -week period. Aimed with a four -tower directional ar- claring music to be indispensable at women, but enjoying a sub- ray at night, has been announced to probably it is. stantial masculine audience, by Manager W. T. Hix. Equip- morale, and very It has also. been pretty generally the program has had longer ment tests will be completed some- consecutive sponsorship than time this month with Sept. 1 as the agreed that morale is one of the approximate date for assumption indispensable ingredients of vic- any other department store of the new facilities. WHKY cur- tory, and very likely it is. series in Cincinnati history. rently is operating on 1400 kc. with "Very well: Jimmy has decided 250 watts. that if America needs music to N ew Deal's Supreme Court and The new brick transmitter build- win a war it will get it on his protected against legislative im- ing has been built on a 21-acre not all. Thus Jimmy tract about two miles southeast of terms or at pairment by the New Deal's po- Hickory. A Collins transmitter and is in solitary control of an abso- litical agents in Congress and spe- Johnson phasing unit have been lutely essential war industry. If cifically in the Labor Committee installed under the supervision of that doesn't suffice to bring Jimmy of the Senate. E. S. Long, chief engineer of the and his union under the jurisdic- "He is erroneously reported to station. Antenna will be for 205 - FROM PARKING LOT to pasture Labor Board, in- may soon be the cry of parking tion of the War get $46,000 a year when the fact foot Wincharger towers. stead of the sadly ineffectual Labor is that, what with expense allow- WHKY received its construction attendants. Here Georgia Mae, western singing star of WBZ, Bos- Relations Board, we shall abandon ances and other valuable consider- permit for the change and increase our last faint hope of ever again is nigh onto last Jan. 6, but due to difficulty in ton, shows how she escapes gaso- ations, his income obtaining materials the starting line rationing. She rides the horse living in a rational universe." $80,000. He is not a thief and he date has been postponed until this from her home to the studios. If James Caesar Petrillo gets is pretty much of a loner in the time. Station is a member of the away with his two recent man- union racket, having little truck BLUE Southeastern Network. dates, it will be because important with the bosses of the other big Disc Ban Hit interests are ready for the sake of combinations. Under the terms of Chicago (Continued from page 9) peace to submit to as dictatorial his union's constitution he can Group Unites a system as Hitler ever dreamed maintain himself in office until he To Aid Air Recruiting ever, such as the recent order for- of," according to the Norfolk dies, for he has the right to sus- bidding union members to make Daily News. The News says that pend any part or all of the con- PLANS to assist in Navy and phonograph records and the ban Army Aviation cadet recruiting ac- "what will arouse the public is stitution at will and this means tivities were discussed after elec- on a broadcast by a high school the realization that what may be he can call off elections and fire tion of officers recently by the orchestra, Assistant Attorney Gen- heard over the radio is to be de- out of the union any rival officer newly formed Chicago Radio Man- eral Thurman Arnold is at least termined by the unrestricted au- who gets ambitious." agement Club, composed of radio making the public conscious once thority of one man and that ama- Petrillo's "arrogant order reeks directors of 20 leading Chicago more of the sort of abuses that are teur musical organizations are to with restraint of trade," says the agencies [BROADCASTING, July 20]. fostered in the name of union- be barred from the air, at least New York Herald -Tribune. Earl Thomas, McCann- Erickson, ism. who organized the club to give from chain programs. 'The end, however worthy, group assistance to Government "The principle obstacle that ."That is a tremendous power hardly justifies his means, which war agencies in Chicago, was stands in the way of the Govern- over the cultural life of the coun- are both intolerably ruthless and elected president; Buckingham ment suit is the Hutcheson case de- try to be exercised by one man, unutterably stupid. It is unneces- Gunn, J. Walter Thompson Co., cision in which the Supreme Court who needed nine years to pass sary to elaborate the point that be- vice -president; Lee Strahorn, Lord interpreted the Clayton and Nor - through four grades of the Chi- cause some persons want work is & Thomas, secretary; Lewis Good - ris-La Guardia Acts so broadly as cago public schools." no excuse for victimizing the pub- kind, Goodkind, Joice & Morgan, virtually to foreclose any chance the small radio treasurer. Trustees appointed to Pegler Amused lic. And as for serve for three months are: Ward of successful anti -trust action stations, the bars, restaurants and Dorrell, Henri, Hurst & McDonald; against labor unions. Westbrook Pegler, syndicated soda fountains that he wouli de- John Gordon, Needham, Louis & "The Justice Dept. now contends columnist frequently critical of or- prive of canned music, how many Brorby; Lt. Holman Faust, Mitch- however, that the offenses alleged ganized labor operations, found it does he think can or will sub- ell -Faust Adv. Co.; Fred Marshall, in the present proceeding are out- "amusing that all the indignation stitute live musicians? Almost Bozell & Jacobs. side the scope of the Hutcheson over the forbiddance on the further none. If his order holds, many Speakers at the meeting were decision, as the actions complained manufacture of canned music for of the radio stations will close, de- Paul McCluer, sales manager, of have no bearing on 'terms or jobs; silence NBC -Chicago, and Lt. J. Smith use on the radio and in the jukes priving other labor of Ferebee of the Navy aviation cadet conditions of employment' and is directed at Jimmy Petrillo, the will succeed the juke box, and new recruiting service. therefore are not entitled to the dictator of the so- called Musicians' records for the home will be want- protection intended for labor by Union, when Mr. Jimmy is merely ing." -La Guar- FORD MOTOR Co., Detroit, which the Clayton and Norris exercising powers which were [For text of editorial "Petrillo bast week introduced Roy Porter as dia Acts. placed in his hands by the New As a Case Study" in the New alternate for Earl Godwin, news com- "It is to be expected that the Deal, confirmed by decisions of the York Times Aug. 5, see page 20.] mentator, on BLUE'S Watch the Petrillo case ultimately will reach World Go By [BROADCASTING, Aug. 31 has inaugurated a policy of guest the Supreme Court. The outcome interviews on the program. First guest will be awaited with interest." was John Leigh, gas station attendant, 'J. Caesar Dixit' who refused to sell gas to Leon Hen- . . . derson, OPA Administrator. Agency is "J. Caesar Dixit" is the title J2 SO[lt/!¢tK ealiket/i[el Maxon Inc.. Detroit. of an editorial in the Washington Post, which makes the point that DR. JAMES ROWLAND ANGELL, A big, public service cbunselor of NBC, and Mr. Petrillo knows perfectly well president emeritus of Yale, has ac- it is mathematically impossible to cepted a six -year membership in the make new records "for home con- concentrated National Council of Education of the sumption" provided the recording National Education Assn. Dr. Angell selling job was elected at a recent council meet- companies guarantee that none of ing in Denver. them ever get into a juke box or at surprisingly

Basic Mutual Network Outlet low rates FULL TIME 1270 K C THE 5000 WATT Affiliated in management with WJR, Detroit, WGAR, Cleveland. NATIONAL REPRESENTATIVE: PAUL H. RAYMHR CO.

WHBFOF ROCS ISLAND, ILLINOIS ANSAS AFFILIATE ROCK ISLAND DAVENPORT MOUNE

BROADCASTING Broadcast Advertising August 10, 1942 Page 57 had a net income for the last two IndependentsForm years in excess of $400,000. AFTER YOU, UNCLE SAM! Quoting other figures, Mr. Hag- Record Association gerty said CBS, with a capital, Reeves Heads Group Designed Your copy of BROADCASTING is mailed in time to arrive other than that represented by To Foster Trade's stock dividends of less than $500,- Interest on schedule every week. If it is a little late in coming, 000, had a net income of $10,000,- "T FOSTER the interests of please remember that our armed forces have first call 000 after allowing $1,400,000 for th a having a common trade, busi- depreciation and after payment of ne , financial or professional in- on all transportation facilities. taxes; WOR, with a capital of ter st" in the recording industry, $275,000 had an income of $1; 13 independent recording studios 000,000. wee formed last week into a trade Plea With regard to the objections association titled Assn. of Record- Haggerty Repeats for Radio Tax raised by the IBEW, which had ing Studios. Hearings Before Committee denounced the Haggerty tax before Incorporated in New York State In Senate the Senate Committee last year as wit directors listed as Hazard E. STILL DETERMINED to hang puted by the International Broth- well as before the House commit- Re ves of the Reeves Sound Re- a discriminatory tax on radio net erhood of Electrical Workers tee this year, Mr. Haggerty de- cor ing Studios, and E. V. time sales, John B. Haggerty, (AFL) in a statement by its in- clared the union to be in error in Brinckerhoff of Brinckerhoff president of the International Al- ternational president, Ed J. calling his proposal "a punitive St dios Productions, the new or- lied Printing Trade Assns., last Brown, who contended that "the tax ". However Mr. Haggerty im- ganization has as temporary Monday appeared before the Sen- printer's organizations have made plied the tax might be punitive officers, Mr. Reeves, president; Ray ate Finance Committee with a re- their most substantial gains in and discriminitory when he said S. Lyon, manager of the WOR quest that the committee recom- membership simultaneously with "millions of tradesmen and small El trical Transcription and Re- mend a levy of $25,000,000 yearly the expansion of radio broadcast- businessmen" will not call "taxes cor ing Service, treasurer, and on the net time sales of what he ing." which will leave the privileged few Ma rier Wolsky of Advertisers termed "the highly profitable ra- CBS was said by Mr. Haggerty radio networks and commercial Re ordine Service, secretary. dio networks and commercial to have advertised its 1942 first radio stations with yearly net ccording to Mr. Reeves, the idea broadcast stations." quarter dividend to be 680% on profits, as in the case of the net- for the organization was developed Somewhat varying the technique its invested capital, other than on work of some 700%, and, others wel before the ban on recordings he used in proposing the same tax the stock issued as stock dividends, with well over 100 %, on their infor radio and juke boxes by James before the House Ways & Means despite the proposed 40% normal vestments, after the payment of C. Petrillo, president of the Ameri- Committee April 14 [BROADCAST- tax and other taxes and the pro- all taxes, either punitive or dis- can Federation of Musicians, but ING, April 20], Mr. Haggerty went posed 94% excess -profits tax in criminatory." the unification into detail in quoting alleged the new tax bill. of the 13 independ- Some Exemptions ent recording studios will be a dis- profits of some stations and net- He then added that NBC, CBS, tinct advantage in the current bat- works, 700% being the figure WOR and WHN, "which radio sta- Mr. Haggerty also said that tle with the AFM. First meeting quoted in one instance. tions and networks secure less "stress is always laid upon the al- of the group took place last Fri- Job Displacement than 50% of the net yearly income leged injury" which such taxes day in New York, at which time Mr. Haggerty lit upon the al- of the radio -broadcasting indus- would inflict on the small station the AFM ban was discussed, in ad- leged high income of CBS. NBC try, paid into the Treasury last owners. He claimed that small sta- diti n to Mr. Reeves' report on his and stations WOR and WHN of year some $7,800,000 in taxes, or tions receive only between 18% rec nt conferences with the WPB, New York to secure his point "that some 20% more than reportedly is and 37% of the advertising dollar du ng which he has set forth a those who secure these enormous to be paid by the whole broadcast- "which is paid to broadcast over pre entation with statistics and ac- profits should be called upon to ing industry this year." these stations." con is of the services performed pay their proper share of our win- "Surely ", Mr. Haggerty said, by the recording industry. In this ning of the war." In his testi- Dividend Payments "there is plenty of room from way, the group hopes to identify mony before the House committee, which to collect excise, or fran- Mr. Haggerty had not mentioned These companies, after the pay- itself more with the radio industry ment chise taxes from those who pay than the war -he had declared, how- of the taxes, Mr. Haggerty dis- the record business for pur- said, were able to pay dividends such unusual commissions, poses of better priority ratings. ever, that "these unusual profits counts, and rebates in order to se- are derived of $4,500,000 in the case of NBC; The association, which plans to through the displace- cure advertising from the adver- meet monthly ment of the jobs of some 25,000 CBS paid $3,500,000; WOR had and radio net- and elect perma- a net income more $500,000 tising agencies nent officers in skilled printing trades workers of than works." September, is open and WHN's net income was $600; for membership to "any person, through the diversion of advertis- Concluding his testimony, Mr. firm or corporation in the ing from the printed page to radio 000. Further concerning WHN he Haggerty suggested that stations vicinity broadcasting." declared the station, with a capi- of New York City . provided operated by educational, farm, re- This onl that such person, firm or cor- latter statement was dis- tal and paid -in surplus of $11,000 ligious or labor organizations, on por tion own, lease or operate pro - a nonprofit basis, be exempt from fes ional recording or transcription his proposed taxes. ma hinery ." The NAB as yet has filed no Membership, to date, includes answer to Mr. Haggerty's proposal Associated Music Publisher Re- but assured BROADCASTING that a cording Studios, WOR Recording statement would be filed with the Se ice, Brinckerhoff Studios, Ad- Senate committee within a short ver isers Recording Service, G. time. The same assurance was re- Sch rmer Recording Studios, Bost ceived from the IBEW. Both or- Rec rd Co., Frankay and Jackson ganizations quickly followed up Rec rding Studios, Carnegie Hall Mr. Haggerty's proposals to the Rec rding Co., Reeves Sound House committee last April. Stu ios, Carl Fischer Inc., Audio - scri tions Inc., Rockhill Radio Inc., and Tone -Art Recording Co. James Church Resigns JAMES CHURCH has resigned as director of the CBS Second Hus- Redbow Plans band program, which he directed GR HAM Co., New York, packer for Air Features, subsidiary of of Redbow dried grocery products, Blackett - Sample - Hummert, New through its newly appointed agen- York, agency handling the show for cy, Blaine- Thompson Co, New Sterling Products. Martha Atwell York, will use spot radio on a test has taken over the program in ad- basis starting Sept. 21. A former dition to directing Mr. Keene on use of foreign-language stations, BLUE and Young Widder Brown Gra am has signed for a six week- on NBC, both handled by B -S -H. ly uarter -hour period on WOV, Carroll Case has resigned as script Ne York, but will not be confined editor of Air Features. His duties to oreign- language radio in its `We Pause for a Moment, Folks. to Contribute to the Rubber Salvage will be absorbed by the agency's fall promotion. Drive!" other script editors.

Pale 58 August 10, 1942 BROADCASTING Broadcast Advertising "ADVERTISING IS AN ESSENTIAL INGREDIENT OF A FREE SOCIETY"

says JESSE JONES. Secretary of Commerce of the UNITED STATES.

advertisers have done, are doing and we are sure will continue to do a highly effective job of proving the many values of advertising to a free nation fighting for its freedom.

"If there were no other reasons why the Department of Commerce believes in advertising, the contributions to speeding war work, which the press and the radio of the country are making, would be sufficient explanation of our faith in advertising as an essential ingredient of a free society." (from a letter to the N. I. A. A., June 29, 1942)

*To those whose fortitude in total war adds another shout of defiance to the enemies of free

American enterprise and democracy . . . this space is dedicated by The Nation's Station.

T H E N A 7 I 0 N ' S M O S T M E R C H A N D I S E - A B L E S T A T I O N VerixtAaadeate#

BULLETIN: basis cial.) _On y 16.-(Special.)-On6 - Hooper Report 1942, 33.2% of TMaY-June, has received, than ALL WRY has Tust LISTENERS City sta- MORE other Oklahoma Total Lis- WK"'s "B 19.6; tions 56,5; Station "e", 11.3. teteningtonino Index, Station Aft Station "C

THAN ALL THREE OTHER OKLAHOMA CITY STATIONS

STATIC/4 LAMMING 1.43.1M, folgrirA.N. 1941. 1,1/401,4.1 Alm, 1942 PUT TOGETHER

This is leadership! Not by an eyelash! Not by a head! But positively and decisively out in front by several lengths! Morning, afternoon and evening, more persons listen to WKY than to all three other Oklahoma City stations combined ... 28.3% more as measured by C. E. Hooper, Inc., from December, 1941. through April, 1942. Such audience leadership gives WKY unques- tioned leadership in SELLING POWER in the Okla- homa City market. This is why WKY is ... MUST be ... the choice of advertisers who conscientiously try to get the maximum for every advertising dollar.