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Home , Frossasco, Langhe, Palace of Venaria, Palazzo Carignano, Roero

LANGHE ROERO E TURISMO TORINO E TURISMO TORINO INSIEME. INSIEME.

LANGHE ROERO LANGHE ROERO TURISMO TORINO TURISMO TORINO TOGETHER. TOGETHER.

TO LANS TO LANS TO LANS ONE HEART. ONE HEART. ONE HEART.

LANGHE ROERO LANGHE ROERO E TURISMO TORINO E TURISMO TORINO INSIEME. INSIEME.

Imagine being a tightrope walker on castles and charming medieval top of the of , villages that can be visited and and spreading a rope towards the admired. LANGHE ROERO South, until the bell tower of the Alba Dome, in the central public square of Discover with us that the art of living and TURISMO TORINO the city. And now, close your eyes and that can be breathed in Turin is equal TOGETHER. set off, in equilibrium on the emotions, to the feelings that can be felt in to accompany you in the heart beyond the castle of , Langhe Roero regions; shopping LANGHE ROERO LANGHE ROERO of a territory yet to be straight towards the Roero, until in the central streets of Turin is discovered, to offer you the reaching the capital of the Langhe. equally moving to wandering among and TURISMO TORINO and TURISMO TORINO chance to widen your gaze TOGETHER. TOGETHER. beyond borders the rooms of the WIMU (Wine Museum) and to try an out of the You may not know it, but your journey of ; nature and the green of the ordinary experience. has united two lands by drawing a alpine valleys that surround Turin are single heart. The territory of Turin, exciting as the outdoor activities that the Langhe Roero have never been so can be practiced between the hills of close and so united, because they can Langhe Roero. both dispense the wonder in the eyes of those who want to make an out of Well, if we have not convinced you that the ordinary experience. we are two lands with one heart, then And then, let go, and overcome we will have to tempt you with some borders. delicious food. Sit comfortably at the table, because the capitals of taste Discover with us that Turin is both will seduce you with the flavours and a Savoyard capital, with its splendid scents of the Alba White and royal residences, and the city of of the chocolate, with a plate of tajarin technological innovation and design. and a piece of mountain cheese. Langhe Roero, to which UNESCO has And, last but not least, they will awarded the prestigious accolade sweeten you with a bonét and a bicerin. of cultural landscape related to the PALAZZO , torino 2 VENDEMMIA, world of wine, is bestrewed with 3 Barolo Castle, Wine Museum Rivoli Castle, Contemporary Art Museum

TWO LANDS, TWO LANDS, TWO LANDS, ONE HEART. ONE HEART. ONE HEART.

Bacchus and In Turin cinema feels at home, or In Langhe Roero wine feels at home, rather, Turin is cinema’s home. or rather, in Barolo wine has found Celluloid This home is the city’s symbol: the its home in the Falletti Castle’s Wine “Give me a museum and I’ll fill it” Mole Antonelliana. Museum (WiMu). (Pablo Picasso) With magic lanterns and celluloid Thanks to a downhill sensory divas, the building has preserved the itinerary, the castle is where the Museum of Cinema, Turin memory of the moving pictures thanks culture and poetry of wine have Egyptian Museum, Turin to a cutting-edge installation that has come to live. It is a tale that unfolds made the Museum of Cinema one of the through nature, art, history and most visited landmarks in . traditions, an innovative and unusual arrangement of exhibits that has made the Falletti Castle one of the most original museums dedicated to the culture of wine.

It is not by chance that both museums were designed by François Confino, one of the most illustrious planners and designers in the world. It is a unique creative gesture that unites the two territories and their myths: Bacchus and the Seventh Art.

Turin protects its treasures, whether they are the car, the mountains, modern and contemporary art or Egyptian antiquity. Each has its home that is open to the public, just like the houses of Fenoglio in Alba and Pavese in Santo Stefano , two authors who better than anyone else depicted this land and who have contributed to the creation of a cultural landscape that we all love.

4 5 It is not a rick; it is magic. Surrounded by a wonderful English The sun shines through 22 “eyes” landscape park, the castle harbours LANGHE ROERO LANGHE ROERO (oval openings) located above a precious botanical garden with an E TURISMO TORINO E TURISMO TORINO the large windows. It is a game of ancient rose garden that has recently INSIEME. INSIEME. shadows, lights and chiaroscuro that been restored and enhanced. are cast onto the chess floor designed It is a rainbow of colours and scents, a by about three place of peace and harmony. centuries ago. If in the month of May you are walking There are other important names through , in the heart of Roero, that accompany the : you will most surely come across the Falletti from Barolo, Serralunga the Royal Castle that stands on the d’Alba, and Roddi; Count Camillo hilltop. Benso from Grinzane Cavour, the Roero from Monticello and and many other families, mansions, LANGHE ROERO LANGHE ROERO and TURISMO TORINO and TURISMO TORINO forts and towns that have left their TOGETHER. TOGETHER. When they were far from the palaces indelible impression on this territory. of power, the Savoy loved activities related to hunting, organizing grand receptions and court ceremonies Chess and Roses or just spending their free time “A rose is a rose is a rose” immersed in the verdure of the parks. (Gertrude Stein) That is how between the 16th and 18th centuries the Corona di Delizie (the Govone Castle The Royal Crown of Delights) was born. It is a group of Savoyard residences that in 1997 UNESCO recognized as World Heritage Sites. The group includes the Palace of Venaria, the Castles of Susa, Rivoli, Moncalieri, Agliè, Govone, the Pollenzo Estate and many others. Walking through the Grand Gallery in Palazzina di caccia the Palace of Venaria, you will be able di Stupinigi (Hunting residence) 6 The Royal Palace of Venaria to see the light playing chess. 7 To grasp the spirit and soul of Turin The historical towns of Langhe feeling the atmosphere of the city you must not be in a hurry. Roero must also be admired slowly, and the magic of a landscape that Typical Turin dish The arcades of Turin The city’s rhythms are based on the employing an itinerary that takes man has laboured over and that now Wineries in Langhe Roero rituals of living, or rather, the art you from hill to hill and stops at emanates beauty and emotion. of living. the “cathedrals of wine”. They are the regional wineries, places that These rituals are performed in preserve ancient knowhow, often places that offer inspiration to the Slowness located in characteristic castles, taste buds and where people can and Beauty and that demonstrate how the great enjoy shopping, culture and art. are an expression of the land “Everything that is exquisite Between your visits to the museums, and the work of man. matures slowly” the boutiques, the markets and the (Arthur Schopenhauer) shops take a break, enter one of the numerous historical cafés bestrewed Together Langhe Roero and Turin along the elegant arcades and indulge have turned good living and slow in the sins of gluttony tourism into a successful pair. Walking through the arcades of Via Roma and Via Po, going over the hills that create great wines such as Barolo and Barbaresco, TWO LANDS, TWO LANDS,discoveringTWO towns LANDS, and cellars or ONE HEART. ONE HEART. ONE HEART. just travelling along the Royal Road of Turin Wines (Strada Reale dei Merenda Reale, Turin 8 Mulassano Cafè, Turin Vini Torinesi ) are all occasions for 9 White Truffle of Alba Caffè San Carlo, Turin Chocolate and hazelnuts from High Langa The Gianduiotti of Turin

One has the colour of ivory bordering The other has a dark colour with a residents who love strolling in the Nature and Man. When the latter on ochre, a round form and is slightly nuance that gradually becomes brown. arcades in front of the prestigious respects the former, miracles may gnarled. It hides in the bowels of the It has a particular form, almost that of historical cafes and pastry shops. occur. For proof come to Turin or to earth, clinging to the roots of an oak a boat turned upside down. Langhe Roero when during the fair Ebony or willow tree, of a poplar rather than We are speaking about the White the scent of white truffle appeals to and Ivory a linden tree. It comes far from the past, when Turin Truffle of Alba and the chocolate the nose and reawakens the senses. was the capital of Italy and Michele that in Turin stole the name of its “Ebony and ivory live together It is not easy to find, ask Trifolau and Prochet, a brilliant experimenter most famous mask, the Gianduja, Then, go seeking refuge in a pastry in perfect harmony” (Paul McCartney) Taboj (dogs), who in the final months of tastes, played with the alchemy becoming Gianduiotto. shop, as in the past poet Guido of the year, when the fog envelops the of flavours adding a bit of ground Gozzano used to do, in order to taste hills of the Langhe and the Rocche hazelnuts (from the Langhe, of course) Not many places can boast such the boat-shaped chocolates wrapped del Roero as if in a Fenoglio novel, to cacao. a close tie with a product of the in golden paper. perform the search ritual. It is not easy find, ask the Turin earth as in the first case and with a manmade artefact as in the second (because in Turin there are still chocolate masters who cut the Gianduiotti with their hands).

10 11 And it could not have been otherwise because both cities, just like the surrounding territory, are rich in excellent products that wise masters of flavour, starting with the raw materials of the highest quality, know how to transform into unique products to be tasted everywhere, from the starred restaurants to the characteristic out of town taverns.

From alpine pasture cheeses such as the Plaisentif (the “cheese of the violets”) to the Hazelnut of IGP, from the tajarin to the legendary bagna càuda, from the artisan ice cream (the splendid Pinguino, created in Turin at the end of the 30s) to the famousLANGHE “battuta ROERO al coltello”: sitting LANGHE ROERO downE TURISMO at a table in TORINO Turin or in Langhe E TURISMO TORINO RoeroINSIEME. is a convivial rite that only the INSIEME. great capitals of flavour know how to Stars and Flavours organize. “One day I’m going to throw my enormous heart up there among the stars / I swear I will…” (Francesco De Gregori)

There are stars that shine not only In these cities, the culinary art in the sky. Sometimes they light up turns into science and historical special places that celebrate the art memory with the University of LANGHE ROERO LANGHE ROERO and TURISMO TORINO and TURISMO TORINO of flavours. Gastronomic Sciences of Pollenzo, TOGETHER. TOGETHER. a few kilometres from Alba, and the They are coveted stars because Museum of Flavour at Frossasco, they award the work and creativity just outside Turin. of the great chefs and are given by the gourmet bible par excellence: the Michelin Guide.

Turin and Alba, the renowned capitals of flavour, have certainly not gone unobserved by the eyes and above all by the palates of the feared inspectors from the red Plaisentif, cheese of violets Bra sausage guide who gave a total of nine stars Hazelnut Piedmont Protected Geographical Indication 12 to the restaurants in the cities. Tajarin 13 Barolo cellar Event at a cellar in Langhe Roero

It is not a wine, even though it would As all great products, Vermouth If it is wine that you are looking for not be what it is without wine. knows how to express the territory as an aperitif, you will be spoiled for It is not a liqueur, even though it is of its origin. One of its numerous choice: a glass of Roero or rather close. It is simply Vermouth, a ingredients is the artemisia absinthium Erbaluce di , a glass of Drink pure Turin invention. It is a real icon (Wermut in German), which is one of di or the bubbly Alta Langa. and bouquet of the aperitif, a fundamental element its main aromatic herbs and which, to These are great wines that are waiting for many bartenders and the absolute discipline production, must come from to accompany you along a sensory “Wine is the poetry of the earth.” protagonist of the famous pre-dinner Piedmont. journey through the vined hills, helping (Mario Soldati) TWO LANDS, TWO LANDS, TWO LANDS, cocktails. In short, in Turin a good you discover refined bouquets and ONE HEART. ONE HEART. ONE HEART. aperitif is nothing with Vermouth. inebriating flavours. It was invented in 1786 by Antonio Benedetto Carpano in a workshop on Then, after the frenetic happy hour, Aperitif in Turin Piazza Castello. Event at a cellar in Langhe Roero you will meditate with the great “offspring” of the : Roero, Barbaresco and Barolo - the austere and noble face of the King of Wines and the Wine of the Kings.

14 15 VIA maestra, alba

Shopping in Turin has a thousand markets: from the legendary Balôn, faces, each with its own rites, myths the flea market par excellence, to the and places. enormous one at Porta Palazzo, the Take a journey into the heart of crossroads of culture. the city, along the streets, arcades (more than 18 km of them, 12 of which Shopping in Alba is called “Via are continuous and connected) and Maestra” (Via Vittorio Emanuele), the squares. street of “strolling” that unites

Start with the great fashion brands in Via Roma, without forgetting Via Lagrange and Via Carlo Alberto, and then head towards Piazza San Carlo, Shopping and pushing your way to Piazza Castello. travelling Here you can chose among the many LANGHE ROERO LANGHE ROERO bookshops and vintage shops on Via E TURISMO TORINO E TURISMO TORINO “Travelling is going around shops” Po or, on the other side, leaving the (Susan Sontag) INSIEME. INSIEME. marvellous façade of Palazzo Madama behind, walk along Via Garibaldi, one of the city’s most important arteries, Piazza Duomo and Piazza Michele Via Lagrange, Turin full of shops, shop windows and Ferrero; and then the parlour of Bra The Balôn Market, Turin Via Roma, Turin boutiques. with Via Cavour and Via Vittorio Emanuele II, without forgetting But Turin is not only streets and Cherasco, the capital of vintage and kilometres of splendid arcades. little markets. Turin also knows how to be funky, multi-ethnic and rowdy with its large If you then want toLANGHE satisfy your ROERO taste LANGHE ROERO buds, in Langhe Roeroand you TURISMO can shop TORINO and TURISMO TORINO directly at the productionTOGETHER. premises. TOGETHER. It is the philosophy of km0, a privilege that this land concedes to those who wish to discover the territory. Try buying some honey or fruit from a producer in Roero or tomme cheese in Murazzano in Alta Langa. Degust some wine in the cellar or just see what’s on 16 the stands at the Truffle Fair in Alba. 17 The future in Turin has always been Both cities can boast of a In the viticultural landscapes of just around the corner. prestigious accolade: The UNESCO Langhe Roero and Monferrato great The city has always known how to Creative City. Alba for gastronomy, wines such as Barolo, Barbaresco meet the challenges of the future by Turin for design. and Asti take the story beyond the using its natural vocation borders. for innovation without forgetting The particular becomes universal: It is the story of men who nurtured the past. in Turin the excellence of the the land knowing that a great wine automobile, of car design and of the is made of passion, foresight and It is enough to look at the Bolla start-ups opens new opportunities respect for the territory. del Lingotto or the Officine Grandi and makes the city the capital of Riparazioni to understand that places innovation. of know-how through man’s ingenuity and effort have become large spaces for culture.

In Langhe Roero innovation and attention to the future are summed up by one word: UNESCO. This important recognition consolidates and awards decades The future and the past of work that man has dedicated to preserving and valorising this “Let’s wait for tomorrow without fear” (Lucio Dalla) territory, making it become a cultural landscape.

Alba, Alessi’s Affettatartufi (Truffle Slicer) The Merz Fountain OGR, Turin La Bolla del Lingotto, Turin Langhe Roero Landscapes 18 Porta Susa, Turin 19 LANGHE ROERO LANGHE ROERO TURIN BIKE Valentino Park, Turin E TURISMO TORINO E TURISMO TORINO TREKKING IN LANGHE ROERO INSIEME. INSIEME.

Stillness and movement

“Life is like riding a bicycle. If you want to keep your balance, you have to keep moving.” (Albert Einstein)

Turin loves green and nature has Just a few hundred meters on returned the favour by giving the bike and you can cross the River city parks, avenues, protected areas Po along the Vittorio Emanuele LANGHE ROERO LANGHE ROERO and TURISMO TORINO and TURISMO TORINO and a lush hill on which the Basilica Bridge and immerse yourself in the TOGETHER. TOGETHER. di Superga seems to keep a vigil over green that surrounds the Monte dei the city. Cappuccini. From there you can enjoy an extraordinary panorama that embraces the entire city.

In Langhe Roero the palette of colours follows the rhythm of the seasons. The summer green in the autumn turns to foliage and the vined hills shine with a thousand hues. Going down these streets on bicycle, on an e-bike (for those who need a push), on a motorcycle or on foot along the paths, for example, of Roero, is a feast for the eyes.

Outdoor tourism in Turin and the Turin Province, as well as in Langhe Roero, is adventure and discovery, quietude and movement. It is strolling through the Royal Gardens or the Valentino Park, along the shores of the Po. It is the mountains in the summer and the winter. It is trekking in Alta Langa. It is the charm of the Rocche del Roero. It is a game of golf in the Mandria Park. There are plenty of opportunities to surround yourself with nature. Leave your car at home and move 20 around with us, barefoot in the park. 21

CREDITS/ ALBA BRA LANGHE ROERO TOURIST OFFICE: Davide Dutto, Fulvio Silvestri, Stefania Spadoni. INTERNATIONAL ALBA WHITE TRUFFLE FAIR OFFICE: Luca Privitera. ITALY>PIEDMONT>TURIN >LANGHE ROERO TURISMO TORINO E PROVINCIA: BY PLANE Xxx >MILANO MALPENSA/LINATE CITY OF TURIN: >TORINO AIRPORT Xxx >CUNEO LEVALDIGI >GENOVA-SESTRI C. COLOMBO

BY TRAIN >ITALOTRENO >TRENITALIA >OUI SNCF VERBANIA TORINO>MILANO/ 50minuti TORINO>FIRENZE/ 2h44minuti TORINO>BOLOGNA/ 2h07minuti TORINO>NAPOLI/ 5h53minuti LANGHE ROERO LANGHE ROERO TORINO>VENEZIA/ 3h25minuti E TURISMO TORINO E TURISMO TORINO TORINO>ROMA/ 3h59minuti INSIEME INSIEME BY CAR >A4 TORINO/TRIESTE MILANO >A6 TORINO/SAVONA >A21 TORINO/PIACENZA/ >A26 GENOVA/GRAVELLONA TOCE >A33 ASTI/CUNEO >A55 TANGENZIALE DI TORINO A4

PIACENZA A26 TORINO LANGHE ROERO LANGHE ROERO A55 ASTI and TURISMO TORINO and TURISMO TORINO A21 TOGETHER TOGETHER A6 A33 BRA BARBARESCO ALBA BAROLO CONCEPT/ STUDIOSANNAADV.COM Art Director, M. Sanna A33 A6 LIBERLAB MONDOVÌ GENOVA Copywriter, V. Costanzia CUNEO SAVONA PRINTED/ XXX TO LANDS TO LANDS TO LANDS ONE HEART ONE HEART ONE HEART finito di stampare: febbraio 2018 ©2018 ATL LANGHE ROERO / TURISMO TORINO E PROVINCIA 23 LANGHE ROERO LANGHE ROERO E TURISMO TORINO E TURISMO TORINO INSIEME. INSIEME.

LANGHE ROERO LANGHE ROERO TURISMO TORINO TURISMO TORINO TOGETHER. TOGETHER.

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CITTÀ DI ALBA CITTÀ DI ALBA CITTÀ DI ALBA Medaglia d’Oro al V.M. Medaglia d’Oro al V.M. Medaglia d’Oro al V.M.

TO LANS TO LANS TO LANS ONE HEART. ONE HEART. ONE HEART.