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Rajiv Chowk to Samaypur Badli) DETAILS for ACTIVATION

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Rajiv Chowk to Samaypur Badli) DETAILS for ACTIVATION ABOUT US: Founded in 1998 as a print advertising agency. Entering the OOH space in 2002, we are the first company in India to advertise inside Delhi Metro Trains. We are the Sole Concessionaires of Delhi Metro Trains on Line-2, 3, 4, 5, 6 & Line-8 and Station Branding on Line-2. Also the first ones, to start the Train Wrap in Metro Trains across India. OUR PORTFOLIO: METRO RAIL METRO RAIL METRO TRAIN INSIDE STATION DISPLAY WRAPPING BOARDS BRANDING (Line 2,3,4,5,6 & 8) (Rajiv Chowk to (Line 2,3,4,5,6 & 8) Samaypur Badli) DELHI METRO MEDIA SOLUTIONS • Rajiv Chowk • New Delhi • Chawri Bazar • Chandni Chowk • Kashmere Gate • Civil Lines • Vidhan Sabha STATIONS OF • Vishwavidyalaya LINE-2 • GTB Nagar (Rajiv Chowk to • Model Town Samaypur Badli) • Azad Pur • Adarsh Nagar • Jahangirpuri • Haiderpur Badli Mor • Rohini Sector 18-19 • Samaypur Badli WHY ADVERTISE ON LINE-2 ? HIGH RECALL YOUNG AUDIENCE 45% Higher recall than other 53.54% in the age bracket of 20-30 traditional OOH 92.57% are below age of 40 years 1 in 3 visit activation spaces 2.24% are above 50, out of which 38% conversion ratio from brand 0.72% are above 60 promotion EASY TO HIT THE TARGET 96.42% of total participants are literate 66.24% commuters are graduate 24.59% are female commuters WHY ADVERTISE ON LINE-2 ? • 4 minutes of undivided attention (average waiting time Captive between trains). Audience • Approximately 60% spend more than 10 minutes inside the station. High impact • High quality signs in an ultramodern ambience. value • Strategically placed and clutter free media. • Demographic coverage, Quality targeting. Cuts across • DMRC presents target groups in the “excited” mode. demographics Catching the attention of those, that are already alert, can be done with much more convenience and ease. High involvement • Activation spaces and large format media available. quotient • Open to innovations. KEY DEMOGRAPHICS AND PSYCHOGRAPHICS GENDER WISE DISTRIBUTION 80.00% 73.70% 70.00% Third Female 60.00% Gender 24.59% 0.05% 50.00% 40.00% 30.00% 26.30% Male 20.00% 75.37% 10.00% 0.00% Alone With family/friend/other Out of 24.59% female passengers only Female Passenger Bifurcation 26.30% travelled with the family/friends and 73.70% travelled alone i.e. 18.12% of total passenger. Source :DMRC AGE GROUP QUALIFICATION 50 TO 60 ABOVE 60 80000 1.52% 0.72% 70498 40 TO 50 UPTO 20 70000 5.19% 8.60% 60000 30 TO 40 50000 30.42% 40000 20 TO 30 30000 53.54% 17794 20000 14327 10000 3808 0 Under Graduate Post None It is seen that max. 53.54% are in the age group Graduate Graduate of 20-30 years. 96.42% of total participant are literate 92.57% are below age of 40 years. in which max. 2.24% are above 50, of which 0.72% 66.24% commuters are graduate. above 60. Source :DMRC OCCUPATION Retired Unemployed 0.91% 4.56% 80.00% Student 69.38% 16.55% 70.00% 60.00% 50.00% Service 40.00% 30.62% 62.84% 30.00% 20.00% Business 10.00% 15.15% 0.00% Government Private It is observed that max. 62.84% are from service class. COMMUTER PROFILE SEC A Owns a - Psychographics- Feature rich mobile phone Like a lot of variety & SEC B 2 in 3 have a Credit Card excitement in life Has an insurance policy Take their own decisions SEC C 3 in 5 have a car Like Spending time with Majority have a 2 wheeler their family Source :DMRC RAJIV CHOWK AREA/STATION PROFILE: The most prominent Shopping Hub of Delhi. Surrounded by commercial complexes & corporate offices. Interchange station for line 3 and 4. The station is located at the centre point of the city. AUDIENCE PROFILE: The average commuter in this station is SEC A and working, though a fifth are students. A large portion of the commuters spend between 11-20 minutes inside the station. Converging point for commuters from all parts of Delhi. • Connaught Place, PVR Rivoli, NEAR BY Regal Cinema, Agrasen ki ATTRACTIONS: Baoli & Palika Bazar Dome Panel (Size 16.3x8) Dome Area Panel (Size 10x5) at Rajiv Chowk Platform No. 3&4 Panel (Size 5x10) Display Boards Platform Panel (Size 10x5) Entry/Exit Panel (Size 7x3.1) Dome Area Panel (Size 10x5) Concourse Panel (Size 9x4.5) at Rajiv Chowk Display Boards Activation NEW DELHI AREA/STATION PROFILE: Adjacent to New Delhi Railway Station (Indian Railways) connecting point for New Delhi Railway station and all parts of Delhi. Connects to Airport Express Line. AUDIENCE PROFILE: The average commuter in this station is a man who belongs to middle section of the society and is in his mid 20’s. Majority walk to the station… a function of its location. Majority take the metro for shopping or outings. NEAR BY • New Delhi Railway Station & ATTRACTIONS: Ajmeri Gate at New Delhi Concourse Panel (Size 7x3.1) Gallery Panel (Size 7x3.1) Display Boards Entry/Exit Panel (Size 7x3.1) Activation CHAWRI BAZAR AREA/STATION PROFILE: Known for the oldest wholesale and retail market. AUDIENCE PROFILE: A mix of SEC A, SEC B and SEC C. Majority work as skilled workers or as junior employees. Half of them are regular on the metro. NEAR BY • Jama Masjid & Nai sadak ATTRACTIONS: Platform Panel (Size 7x3.1) Concourse Panel (Size 7x3.1) at Chawri Bazar Display Boards Entry/ Exit Panel (Size 7x3.1) Platform Panel (Size 3x4) CHANDNI CHOWK AREA/STATION PROFILE: Located near Red Fort, Old Delhi. Wholesale market surrounded by Residential areas. Connects to Old Delhi railway station. AUDIENCE PROFILE: A varied mix of commuters make up this station. Majority walk to the station… a function of its location. Maximum of them take the metro for shopping purpose in Chandni Chowk. NEAR BY • Red Fort, Parathe Wali Gali, Gurudwara Sis Ganj Sahib & ATTRACTIONS: Chandni Chowk Mkt Entry/ Exit Panel (Size 2.5x5) Ticketing Area Panel (Size 3x4) at ChandniChowk Display Boards Entry/ Exit Panel (Size 3x5) Entry/ Exit Panel (Size 4x6) Entry/ Exit Panel (Size 5x5) Entry/ Exit Panel (Size 6x3) at ChandniChowk Display Boards Entry/ Exit Panel (Size 6x4) Gallery Panel (Size 7x3.1) Entry/ Exit Panel (Size 8x2) at ChandniChowk Display Boards Activation KASHMERE GATE AREA/STATION PROFILE: Proximity to Inter-state Bus Terminal (I.S.B.T.) Connecting point for East, Central and West-Delhi. Interchange terminal to Line 1 and Line 6. AUDIENCE PROFILE: The average commuter in this station is a person who belongs to middle section of the society. The one who likes to spend time with his/her family and is health conscious. More than half of the commuters take the metro for shopping or outings. NEAR BY • ISBT, St. James Church, Qudsia Bagh, Monastery Market & ATTRACTIONS: Azad Market Platform Panel (Size 10x5) Concourse Panel (Size 10x5) at Kashmere Gate at Kashmere Display Boards Platform Panel (Size 4x6) Concourse Panel (Size 7x3.1) CIVIL LINES AREA/STATION PROFILE: Residential cum commercial area. One of the most Posh colonies. Connects all residential areas and colleges. AUDIENCE PROFILE: The average commuter in this station is a man who belongs to SEC A (or SEC B). Most of the commuters are working. Civil Lines is one of the few stations where majority of the commuters board the train from another Line 2 station. NEAR BY • Kamla Nehru Ridge & Qudsia ATTRACTIONS: Bagh at Civil Lines Platform/ Concourse Panel (Size 10x5) Display Boards Platform Panel (Size 7x3.1) VIDHAN SABHA AREA/STATION PROFILE: Government offices and residential complexes. Direct connect with legislative offices in north Delhi. AUDIENCE PROFILE: A varied mix of commuters make up this station. SEC A, SEC B & SEC C are in almost equal proportions. NEAR BY • Govt. Offices & Vidhan Sabha ATTRACTIONS: at Vidhan Sabha Vidhan at Entry/Exit Panel (Size 7x3.1) Display Boards Platform Panel (Size 7x3.1) VISHWAVIDAYALAYA AREA/STATION PROFILE: University of Delhi, University Offices, residential and commercial areas. Connecting point to North Delhi and records over 42,668 footfall in this station alone per day. AUDIENCE DETAILS: Almost half of the commuters at this station are students. Just about a majority are SEC A. Majority of them are regular metro users. • Delhi University, North NEAR BY Campus & Kamla Nagar ATTRACTIONS: Market at Vishwavidayalaya at Platform Panel (Size 10x5) Display Boards Platform Panel (Size 7x3.1) Concourse Panel (Size 10x5) Concourse Panel (Size 7x3.1) at Vishwavidayalaya at Display Boards Activation GTB NAGAR AREA/STATION PROFILE: Educational Hub. Near to Delhi University, North Campus. PG/Home for all outstation students. Densely populated area. Records over a footfall of 76,613 people on this station alone per day. AUDIENCE DETAILS: More than half of the commuters at this station are students. Love to travel, visit restaurants ,enthusiastic and fun loving. Majority of them take metro for outings and shopping. NEAR BY • Hudson Lane, Restaurants/ Café, Educational institutes & Student ATTRACTIONS: PG’s at GTB Nagar at GTB Concourse Panel (Size 7.4x3.4) Entry/ Exit Panel (Size 7.4x3.4) Display Boards Platform Panel (Size 7.4x3.4) MODEL TOWN AREA/STATION PROFILE: Middle and Upper middle class high end residential area. Near to Chhatrasal Stadium and Naini Lake which are a major tourist attraction. AUDIENCE DETAILS: Majority of the audience belongs to SEC A. Also, attracts audience from SEC B as visitors to Naini Lake. Serves the connectivity to sports enthusiasts as regular visitors from around the city. • Naini Lake, Chhatrasal NEAR BY Stadium & Gurudwara Nanak ATTRACTIONS: Piao Model Town Model at Platform Panel (Size 10x5) Platform Panel (Size 10x5) Display Boards Entry/ Exit Panel (Size 10x5) Concourse Panel (Size 5x10) AZAD PUR AREA/STATION PROFILE: Interchange terminal for line 7.
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