ABOUT US:
Founded in 1998 as a print advertising agency.
Entering the OOH space in 2002, we are the first company in India to advertise inside Delhi Metro Trains.
We are the Sole Concessionaires of Delhi Metro Trains on Line-2, 3, 4, 5, 6 & Line-8 and Station Branding on Line-2.
Also the first ones, to start the Train Wrap in Metro Trains across India. OUR PORTFOLIO:
METRO RAIL METRO RAIL METRO TRAIN INSIDE STATION DISPLAY WRAPPING BOARDS BRANDING (Line 2,3,4,5,6 & 8) (Rajiv Chowk to (Line 2,3,4,5,6 & 8) Samaypur Badli)
DELHI METRO MEDIA SOLUTIONS • Rajiv Chowk • New Delhi • Chawri Bazar • Chandni Chowk • Kashmere Gate • Civil Lines • Vidhan Sabha STATIONS OF • Vishwavidyalaya LINE-2 • GTB Nagar (Rajiv Chowk to • Model Town Samaypur Badli) • Azad Pur • Adarsh Nagar • Jahangirpuri • Haiderpur Badli Mor • Rohini Sector 18-19 • Samaypur Badli WHY ADVERTISE ON LINE-2 ?
HIGH RECALL YOUNG AUDIENCE
45% Higher recall than other 53.54% in the age bracket of 20-30 traditional OOH 92.57% are below age of 40 years 1 in 3 visit activation spaces 2.24% are above 50, out of which 38% conversion ratio from brand 0.72% are above 60 promotion
EASY TO HIT THE TARGET
96.42% of total participants are literate 66.24% commuters are graduate 24.59% are female commuters WHY ADVERTISE ON LINE-2 ?
• 4 minutes of undivided attention (average waiting time Captive between trains). Audience • Approximately 60% spend more than 10 minutes inside the station.
High impact • High quality signs in an ultramodern ambience. value • Strategically placed and clutter free media.
• Demographic coverage, Quality targeting. Cuts across • DMRC presents target groups in the “excited” mode. demographics Catching the attention of those, that are already alert, can be done with much more convenience and ease.
High involvement • Activation spaces and large format media available. quotient • Open to innovations. KEY DEMOGRAPHICS AND PSYCHOGRAPHICS
GENDER WISE DISTRIBUTION 80.00% 73.70% 70.00%
Third Female 60.00% Gender 24.59% 0.05% 50.00% 40.00%
30.00% 26.30%
Male 20.00% 75.37% 10.00%
0.00% Alone With family/friend/other Out of 24.59% female passengers only Female Passenger Bifurcation 26.30% travelled with the family/friends and 73.70% travelled alone i.e. 18.12% of total passenger.
Source :DMRC AGE GROUP QUALIFICATION
50 TO 60 ABOVE 60 80000 1.52% 0.72% 70498 40 TO 50 UPTO 20 70000 5.19% 8.60% 60000
30 TO 40 50000 30.42% 40000
20 TO 30 30000 53.54% 17794 20000 14327
10000 3808
0 Under Graduate Post None It is seen that max. 53.54% are in the age group Graduate Graduate of 20-30 years. 96.42% of total participant are literate 92.57% are below age of 40 years. in which max. 2.24% are above 50, of which 0.72% 66.24% commuters are graduate. above 60.
Source :DMRC OCCUPATION
Retired Unemployed 0.91% 4.56% 80.00% Student 69.38% 16.55% 70.00% 60.00% 50.00%
Service 40.00% 30.62% 62.84% 30.00% 20.00% Business 10.00% 15.15% 0.00% Government Private It is observed that max. 62.84% are from service class. COMMUTER PROFILE
SEC A Owns a - Psychographics- Feature rich mobile phone Like a lot of variety & SEC B 2 in 3 have a Credit Card excitement in life Has an insurance policy Take their own decisions SEC C 3 in 5 have a car Like Spending time with Majority have a 2 wheeler their family
Source :DMRC RAJIV CHOWK
AREA/STATION PROFILE: The most prominent Shopping Hub of Delhi. Surrounded by commercial complexes & corporate offices. Interchange station for line 3 and 4. The station is located at the centre point of the city.
AUDIENCE PROFILE: The average commuter in this station is SEC A and working, though a fifth are students. A large portion of the commuters spend between 11-20 minutes inside the station. Converging point for commuters from all parts of Delhi.
• Connaught Place, PVR Rivoli, NEAR BY Regal Cinema, Agrasen ki ATTRACTIONS: Baoli & Palika Bazar
Dome Panel (Size 16.3x8) Dome Area Panel (Size 10x5) at Rajiv Rajiv at Chowk
Platform No. 3&4 Panel (Size 5x10) Display Display Boards
Platform Panel (Size 10x5) Entry/Exit Panel (Size 7x3.1) Display Boards at Rajiv Chowk Dome Area Panel (Size 10x5) Activation Concourse Panel Concourse9x4.5) Panel (Size NEW DELHI
AREA/STATION PROFILE: Adjacent to New Delhi Railway Station (Indian Railways) connecting point for New Delhi Railway station and all parts of Delhi. Connects to Airport Express Line.
AUDIENCE PROFILE: The average commuter in this station is a man who belongs to middle section of the society and is in his mid 20’s. Majority walk to the station… a function of its location. Majority take the metro for shopping or outings.
NEAR BY • New Delhi Railway Station & ATTRACTIONS: Ajmeri Gate
at New Delhi New at Concourse Panel (Size 7x3.1) Gallery Panel (Size 7x3.1) Display Display Boards
Entry/Exit Panel (Size 7x3.1) Activation CHAWRI BAZAR
AREA/STATION PROFILE: Known for the oldest wholesale and retail market.
AUDIENCE PROFILE: A mix of SEC A, SEC B and SEC C. Majority work as skilled workers or as junior employees. Half of them are regular on the metro.
NEAR BY • Jama Masjid & Nai sadak ATTRACTIONS:
Platform Panel (Size 7x3.1) Concourse Panel (Size 7x3.1)
at at Bazar Chawri Display Display Boards
Entry/ Exit Panel (Size 7x3.1) Platform Panel (Size 3x4) CHANDNI CHOWK
AREA/STATION PROFILE: Located near Red Fort, Old Delhi. Wholesale market surrounded by Residential areas. Connects to Old Delhi railway station.
AUDIENCE PROFILE: A varied mix of commuters make up this station. Majority walk to the station… a function of its location. Maximum of them take the metro for shopping purpose in Chandni Chowk.
NEAR BY • Red Fort, Parathe Wali Gali, Gurudwara Sis Ganj Sahib & ATTRACTIONS: Chandni Chowk Mkt Display Boards at Chandni Chowk Entry/ Entry/ Exit Panel 2.5x5) (Size Entry/ Entry/ Exit Panel (Size3x5) Ticketing Area 3x4) Panel (Size Entry/ Entry/ Exit Panel (Size4x6) Display Boards at Chandni Chowk Entry/ Entry/ Exit Panel 5x5) (Size Entry/ Entry/ Exit Panel 6x4) (Size Entry/ Entry/ Exit Panel 6x3) (Size Display Boards at Chandni Chowk Gallery Gallery 7x3.1) Panel (Size Activation Entry/ Entry/ Exit Panel 8x2) (Size KASHMERE GATE
AREA/STATION PROFILE: Proximity to Inter-state Bus Terminal (I.S.B.T.) Connecting point for East, Central and West-Delhi. Interchange terminal to Line 1 and Line 6.
AUDIENCE PROFILE: The average commuter in this station is a person who belongs to middle section of the society. The one who likes to spend time with his/her family and is health conscious. More than half of the commuters take the metro for shopping or outings.
NEAR BY • ISBT, St. James Church, Qudsia Bagh, Monastery Market & ATTRACTIONS: Azad Market
Platform Panel (Size 10x5) Concourse Panel (Size 10x5)
at Kashmere Gate Kashmere at Display Display Boards
Platform Panel (Size 4x6) Concourse Panel (Size 7x3.1) CIVIL LINES
AREA/STATION PROFILE: Residential cum commercial area. One of the most Posh colonies. Connects all residential areas and colleges.
AUDIENCE PROFILE: The average commuter in this station is a man who belongs to SEC A (or SEC B). Most of the commuters are working. Civil Lines is one of the few stations where majority of the commuters board the train from another Line 2 station.
NEAR BY • Kamla Nehru Ridge & Qudsia ATTRACTIONS: Bagh at Civil Civil at Lines
Platform/ Concourse Panel
(Size 10x5) Display Display Boards Platform Panel (Size 7x3.1) VIDHAN SABHA
AREA/STATION PROFILE: Government offices and residential complexes. Direct connect with legislative offices in north Delhi.
AUDIENCE PROFILE: A varied mix of commuters make up this station. SEC A, SEC B & SEC C are in almost equal proportions.
NEAR BY • Govt. Offices & Vidhan Sabha ATTRACTIONS: at Vidhan Sabha Vidhan at
Entry/Exit Panel (Size 7x3.1) Display Display Boards Platform Panel (Size 7x3.1) VISHWAVIDAYALAYA
AREA/STATION PROFILE: University of Delhi, University Offices, residential and commercial areas. Connecting point to North Delhi and records over 42,668 footfall in this station alone per day.
AUDIENCE DETAILS: Almost half of the commuters at this station are students. Just about a majority are SEC A. Majority of them are regular metro users.
• Delhi University, North NEAR BY Campus & Kamla Nagar ATTRACTIONS: Market
at Vishwavidayalaya at Platform Panel (Size 10x5) Display Display Boards Platform Panel (Size 7x3.1)
Concourse Panel (Size 10x5) Concourse Panel (Size 7x3.1)
at Vishwavidayalaya at Display Display Boards
Activation GTB NAGAR
AREA/STATION PROFILE: Educational Hub. Near to Delhi University, North Campus. PG/Home for all outstation students. Densely populated area. Records over a footfall of 76,613 people on this station alone per day.
AUDIENCE DETAILS: More than half of the commuters at this station are students. Love to travel, visit restaurants ,enthusiastic and fun loving. Majority of them take metro for outings and shopping.
NEAR BY • Hudson Lane, Restaurants/ Café, Educational institutes & Student ATTRACTIONS: PG’s
at GTB Nagar GTB at Concourse Panel (Size 7.4x3.4) Entry/ Exit Panel (Size 7.4x3.4) Display Display Boards
Platform Panel (Size 7.4x3.4) MODEL TOWN
AREA/STATION PROFILE: Middle and Upper middle class high end residential area. Near to Chhatrasal Stadium and Naini Lake which are a major tourist attraction.
AUDIENCE DETAILS: Majority of the audience belongs to SEC A. Also, attracts audience from SEC B as visitors to Naini Lake. Serves the connectivity to sports enthusiasts as regular visitors from around the city.
• Naini Lake, Chhatrasal NEAR BY Stadium & Gurudwara Nanak ATTRACTIONS: Piao Model Town Model
at at Platform Panel (Size 10x5) Platform Panel (Size 10x5) Display Display Boards
Entry/ Exit Panel (Size 10x5) Concourse Panel (Size 5x10) AZAD PUR
AREA/STATION PROFILE: Interchange terminal for line 7. DTC Bus Terminal. Located on the Ring road. Main bus terminal for nearby areas. Famous for having one of the Asia’s biggest fruit and vegetable market (mandi).
AUDIENCE PROFILE: Attracts a large crowd as mandi visitors. Majority of them travel by metro for their work or other outings.
NEAR BY • Asia’s biggest fruit and ATTRACTIONS: vegetable mandi
Azad Azad Pur at at
Platform Panel (Size 10x5) Display Display Boards Concourse Panel (Size 10x5) ADARSH NAGAR
AREA/STATION PROFILE: Highly dense populated area. Near to Azadpur Sabji Mandi.
AUDIENCE PROFILE: Mix of SEC A and SEC B audience. Majority of the locals take metro to reach their workplaces.
NEAR BY • Asia’s biggest fruit and ATTRACTIONS: vegetable mandi
Nagar Adarsh
at at Platform Panel (Size 10x5) Platform Panel (Size 10x5) Display Display Boards
Entry/ Exit Panel (Size 10x5) Concourse Panel (Size 5x10) JAHANGIRPURI
AREA/STATION PROFILE: Highly dense lower and middle class populated area. GTK Bus Depot/Terminal. GTK by-pass. A hub connecting outstation buses for Haryana, Punjab and Himachal Pradesh.
AUDIENCE DETAILS: Audience belongs to middle and lower middle section of the society. Attracts audience from different parts of the city who wish to take buses to visit outstation areas. Outstation visitors also catch the metro from this station to travel to different parts of Delhi.
NEAR BY • SPLASH- The Water Park & ATTRACTIONS: GTK Bus Depot Display Boards at Jahangirpuri Platfrom Panel Panel (Size10x5) Concourse Panel Concourse6x6) Panel (Size Concourse Panel Concourse5x10) Panel (Size HAIDERPUR BADLI MOR
AREA/STATION PROFILE: Situated on the outer ring road. Main station for MAX Super Specialty Hospital.
AUDIENCE DETAILS: Audience comprises of routine everyday passengers. New passengers are added, as visitors to the nearby hospital.
NEAR BY • MAX Super Specialty ATTRACTIONS: Hospital Display Boards at Haiderpur Badli Mor Concourse Towards Entry Panel Platform Platform 10x5) Panel (Size (Size 10x5) (Size Concourse Towards Exit Panel Concourse Panel (Size10x5) (Size 10x5) (Size ROHINI SEC 18-19
AREA/STATION PROFILE: Highly dense populated residential area.
AUDIENCE DETAILS: Majority of the crowd belongs to SEC A. They take metro to reach their workplaces.
NEAR BY • Saroj Medical Institute ATTRACTIONS:
19 -
at Rohini Sector 18 Rohini at Sector Platform Panel (Size 10x5)
Concourse Panel (Size 12x6) Display Boards SAMAYPUR BADLI
AREA/STATION PROFILE: Highly dense populated area connected to surrounding villages.
AUDIENCE DETAILS: A large no. of people travel to their workplaces everyday from this station. Display Boards at Samaypur Badli Concourse Panel Concourse12x4) Panel (Size Concourse Panel Concourse6x6) Panel (Size Platform Platform 10x5) Panel (Size SOME UNIQUE OFFERINGS: ACTIVATION SPACE
Available on the Entire Stretch (Rajiv Chowk to Samaypur Badli) DETAILS FOR ACTIVATION
Size (in ft) S No. Station W B H
Rajiv Chowk 1 Vishvidyalaya 6 6 6 Kashmere Gate GTB Nagar 2 Chandni Chowk 6 6 6 New Delhi Chawri Bazar Civil Lines Vidhan Sabha Model Town Azad Pur 3 6 6 6 Adarsh Nagar Jahangir Puri Haiderpur Badli Mor Rohini Sec 18-19 Samaypur Badli
Minimum Booking Duration is 10 days Note :- The space availability will be given at the time of final booking/ confirmation. WE PROVIDE YOU ‘‘THAT EXTRA EDGE”
BRAND ACTIVATION
Increases Heightens Increase Brand Brand purchase Visibility Perception likelihood
Gives an edge Builds Brand over Image competitors TERMS & CONDITIONS:
All bookings are subject to confirmation by the company. Payment of display & other charges payable in advance. Minimum contract period is of 3 months. Rates can be revised without prior notice. No cancellation will be accepted during the contract period. Taxes extra as applicable. All payments to be remitted by a/c payee cheque/demand draft in favor of eg. Communications Pvt. Ltd., New Delhi. CALL US TODAY TO GET YOUR BRAND NOTICED FAST AND EFFECTIVELY
eg. Communications Pvt. Ltd. 5, Todar Mal Lane, Bengali Market, New Delhi –110001
Ph: 011 - 23314967 / 23315044 E-Mail : [email protected] Website : www.egcom.in