About Oneindia.in:

Oneindia.in is an Indian Internet portal, delivering content, community and commerce to consumers and businesses. Oneindia.in offers online content in English and 5 Indian languages, viz., , , , Tamil and Telugu. We have been serving the Indian Internet users for over 5 years and are pioneer in the Internet space.

Facts:

India’s No 1 Language Portal First to launch Online Classifieds in Indian Languages First to launch .mobi in Indian languages First to launch live Cricket scores in Indian Languages First to launch Social Networking Applications (Orkut & Facebook) in Indian Languages

Activity Duration: March-April, 2011, during World Cup & IPL

Description: Vodafone wanted to create a big impact about their 3G launch during the World Cup & IPL. The communication was to focus on the availability of high speed internet, video call & many more services with Vodafone 3G. They had used the iconic character, Zoozoo as the Brand Ambassadors.

Solution: We had suggest them innovation along with the regular banners Page Takeover: They ran page takeover on our website for 2 days which had created the big impact. They got around 0.5 million impressions during 2 days with the CTR of over 2% Regular Banners: They ran regular banners in different sections of our website. Like News, Entertainment & Cricket etc. which helped them to reach different audiences through various sections of our website. Like serious readers in news section & youth in entertainment section. Result: The client was very happy with the overall campaign CTR of 0.30% & they are considering as an integral part of their forthcoming media plans.

Activity Duration: 1st May-30th May, 2011

It was a branding campaign where SBI was trying to convey the message of? Banker to Every Indian by reaching all class of people.

Solution: We have suggested them to run vernacular banners on our vernacular websites to better connect with the people of different regions.

English Banners: They were running their English banners on various section of our English website like News section to reach out serious people & working professionals, Entertainment section to reach youths & Lifestyle section to reach females. Vernacular Banners: They were also running their vernacular banners on various sections of our vernacular sites like Hindi banners on Hindi version of our website, Tamil banners on Tamil version of our website & Kannada banners on Kannada version of our website. Etc. They got better CTR on vernacular banners than regular English banners. Result: The overall response to vernacular banners was 30% more than regular English banners & it helped us to get Google Chrome & Odyssey on Board.

Activity Duration: April 2011- till date Description: Client has started his new daily flights between different cities with attractive fares in India. And want to promote their scheme in different regions of India.

Solution: Client was suggested to advertise on sector wise flights on the different language pages i.e. Special flight banners for flights operating in and out of Tamil Nadu on the Tamil page, Likewise for the Malayalam and other pages also.

Result - The campaign started on trial basis....but finally managed to convert it into a long term campaign by using the different language channels.

Activity Duration - 13th April 11- 30th April. Description: Client has launched his new model Air Conditioner, for which they want to create a huge buzz in the Indian market. And they were the Official Partners for the Team Delhi Daredevils in IPL 2011. Solution: We were able to get the IPL sponsorship from Panasonic for 1 Month. We have given him the Banners as well on ROS. We have delivered a good percentage of CTR close to .3%. Result- We are getting the next campaign from the client side this quarter.

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