2018
Industry Overview
ADVERTISING
LEAD GENERATION & NURTURING
CONTENT
RESEARCH
EVENTS
designmanufacturing.informa.com/ehstoday/ EHS Today Is The Premier Worker & Workplace Protection Brand Serving Safety Professionals
We Cover Vital Environment, Health & Safety Best Practices & Compliance Information
EHS Today is the leading voice for environment, health and safety information, driving a dialogue for our readers – who are EHS directors and VPs, risk managers, safety professionals, occupational health professionals, industrial hygienists and environmental managers – about safety leadership, risk management, occupational safety, industrial hygiene, sustainability, employee health and wellness, productivity, environmental management, corporate responsibility and business continuity and how it all is interrelated. EHS Today provides comprehensive coverage of these topics, with an emphasis on building world-class safety management systems and inspiring transformational safety leadership.
EHS Today’s focus is threefold: protection of the employee, protection of the workplace and protection of the environment.
Reasons Why Our EHS Today Helps You: Subscribers Read • Think big by sharing your content and brand To receive insight about regulatory changes messaging with the top EHS leaders in the country. 1 and industry trends that impact workers, the workplace and the business. • Build successful research and content marketing
campaigns that drive insight and lead generation. Raise the bar on their EHS efforts through 2 thought-provoking EHS leadership articles from safety culture and risk management experts. • Successfully launch new products and build brand awareness with the help of our team of marketing, Create successful, big-picture strategies through sales and research professionals. 3 the implementation of best practices from companies recognized for their world-class safety • Do more with less. We will help you find innovative processes. and creative ways to market your products and solutions to our targeted audience in a way that Get updates about the newest personal makes sense for your business and your budget. 4 protective equipment and EHS-related products and services. Reach Safety Professionals With Your Message
EHS TODAY TOTAL MONTHLY AUDIENCE* 475,294 75k 161k 57k MAGAZINE DESKTOP MOBILE
158k 24k ENEWSLETTER SOCIAL
*Monthly Audience includes desktop & mobile visitors, total eNewsletter recipients, social networking followers, and app downloads as noted is publisher’s own data for the 6 month period January through June 2017. Magazine circulation quantity includes print and digital edition and is provided by the BPA Worldwide Brand Report for the 6 month period ended June 2017. 74% Safety
Environmental For TheirCompanies Involved InPurchasingProducts&Services 99.6% QualifiedEHS Today SubscribersAre Of TheEntireBuyingTeam Comprehensive Coverage EHS Today BringsTheMost 62% Compliance OUR READER’SJOB RESPONSIBILITIES 56% Training
Emergency 52% Response Occupational Health / 51% Worker’s Compensation
Fire 47% Protection 45% Industrial Hygiene 44% Ergonomics
Green 40% Tech.
40% Construction EHSToday.com
Top Categories Most Read Articles • Generation Z and Millennials in the Workforce Photo Gallery Top • Safety • Eight Ways to Wellness in the Workplace Photo Gallery Trends • Construction • Finding the Root Causes of Accidents • PPE • The Top 10 Ways to Improve Safety Management • Health • Safety Incentive Programs What Works • Safety Leadership • Explosive ArcFlash Videos Video Gallery • Industrial Hygiene • Protective Footwear: Know When to Give Safety Shoes the Boot • Standards • Transitioning to a Trump Adminisration: What It Could Mean for the Depart- • Emergency Management ment of Labor and OSHA • Engagement is Key to Improving Safety Ergonomics and Wellness for Aging Workers
Companies That Read
THE COMPETITION* Silica Operation Business Confined Space Top Searched 134,200 site visits Keywords Forklift Safety Culture OH&S 111,800 Fall Protection ISHN 64,300 Ladder Safety Safety & Health 103,100 Ergonomics
*Provided By TrafficEstimate.com Hand Safety EHS Today eNewsletters
We routinely qualify our enewsletter subscribers by monitoring their open and click thru metrics to ensure our files are up to date with engaged and proactive subscribers. All new subscribers are 100% opt-in to make certain you reach a qualified audience every time.
EHS Today EHS Management IH Insights Construction Safety
Frequency: Twice Weekly Frequency: Monthly Frequency: Monthly Frequency: Monthly
Subscribers: 72,500 Subscribers: 35,000 Subscribers: 38,100 Subscribers: 13,200
Open Rate: 25% Open Rate: 25% Open Rate: 17% Open Rate: 37%
CTR: 6% CTR: 8% CTR: 4% CTR: 9.8%
Construction 8.8% Professional Scientific 7.1% Chemical Mfg. 6.2% Fabricated Metal 6.2% Government/Public Admin 5.9% Other Misc. 5.4% Transportation Equipment Mfg. (inc. Automotive & Aerospace Mfg.) 4.2% Food Beverage 4.2% eNewsletter Machinery Mfg. 3.7% Clickthroughs Wholesale/Distributor 3.7% By Industry Utilities 3.4% 158,000+ EHS Today’s Safety Leadership Conference
The Safety Leadership Conference is designed to share best safety practices with companies hoping to achieve world-class safety. It provides a two-day learning and networking experience showcasing special keynote speakers and breakout sessions across four learning tracks. High-level safety professionals are equipped with ideas they can take back to their facilities and implement to improve their operations and safety records.
of attendees said the conference 95% met or exceeded their expectations
said they would recommend 98% this conference to a colleague Read What Attendees Had To Say... of attendees said they will attend 99% next year’s conference “What interested me most was the opportunity to benchmark with the safest companies and best practices of attendees hold in the industry.” 91% manager or above titles Charles Peek - VP of Manufacturing, American Cast Iron Pipe Co.
Past Attendee Titles Past Attending Companies “Every session that I attended was beneficial.” CEO Caterpillar Inc. Compliance & Safety Coordinator Clorox Steven Nauhaus - Safety Director, Packers Sanitation Services Corporate EHS Manager Dow Corning Corporation Corporate HR Manager General Mills Read What Sponsors Had To Say... Global Safety & Health Director G&W Electric Co. Director of Safety Honeywell International EH&S Director Milliken & Co. “We loved being part of the conference Operational Manager New York-Presbyterian Hospital and rank this show among the 2 or 3 best Plant Manager Robert Bosch LLC we’ve attended. We were able to make President Toyota significant new contacts and connect Regional HSE Manager W.W. Grainger, Inc. with companies that have great Safety Manager Procter & Gamble potential to be clients.” Senior Vice President Frito-Lay VP of Engineering Kimberly-Clark Kevin Smith - Findlay All Hazards VP of Manufacturing Lowe’s Companies, Inc.
“This event exceeded my expectations and allowed for The EHS Today’s America’s Safest Companies award one-on-one discussions with direct recognizes companies who have achieved innovation and contacts responsible for overall strategic safety goals and have achieved injury and illness safety at their locations.” rates lower than average for their industries. The award is Chris Lange - Industrial Scientific given annually at the Safety Leadership Conference to multiple companies who meet the criteria. ehstoday.com
Gain Maximum Brand Exposure
ROS Banners ROS Top/Interscroller/Rich Media Top ( 728 x 90 pixels ) 728 x 90 pixels “Supersized” banner that appears at the top of the page, directly within the user’s view ROS TOP: $60 NET CPM ROS INTERSCROLLER: $60 CPM 300 x 250 pixels ROS RICH MEDIA TOP (“PUSHDOWN”): $110 CPM
ROS Anchored Top Left/Right ( 300 x 250 pixels ) Powerful creative option for your campaign, giving you a highly promient position ROS ANCHORED TOP LEFT: $60 CPM
ROS RIGHT: $60 CPM
ROS Right/Rich Media Right ( 300 x 600 pixels ) Large format ad unit that is impactful and receives high click through rates ROS ANCHORED TOP LEFT: $90 CPM
ROS RIGHT: $90 CPM Cost per thousand impressions calculation example: If you purchase 50,000 300 x 600 pixels impressions and your CPM is $120, then your campaign cost is 50 x 120 = $6,000
Materials must be submitted at least 7 business days prior to the scheduled run date. Please email your creative in accordance with the specifications for the purchased position.
ADVERTISING designmanufacturing.informa.com/ehstoday/ ehstoday.com
Capture 100% Share Of Voice
Website Advertising Page Skin - Page Skin -
Leaderboard - 728 x 90 Category Domination 150 x 900 pixels 150 x 900 pixels
A category sponsorship is the ideal way to own a vertical topic, reinforcing Rectangle your company as a subject matter exert. Your sponsorship consists of two 300 x 250 pixels elements:
• Sponsorship block featuring your logo, headline, and description will appear on all pages within that category including articles, news items, and category navigation pages. In addition, add a link to your whitepaper or case study. • 1 week of every month during your sponsorship will receive a dominant page skin on yoru sponsored category page. RATE: $4,000 NET / MONTH
Welcome Ad
640 x 480 pixels Welcome Ads
Welcome ads are placed before the entry of EHSToday.com. They offer a unique platform to capture audience attention. Must be purchased for two consecutive weeks. Advertiser can expect approximately 30,000 impressions. RATE: $6,000 NET / 2 WEEKS
Native Advertising
Native advertising runs like an ad, but looks like an article and infeed headline. Use your content or content developed exclusively by our experts for brand building and thought leadership. Your article is promoted with a prominent headline infeed and as sponsored content running alongside other brand related articles. RATE: $30 CPM
Materials must be submitted at least 7 business days prior to the scheduled run date. Please email your creative in accordance with the specifications for the purchased position.
ADVERTISING designmanufacturing.informa.com/ehstoday/ ehstoday.com
Website Advertising
Slideshow Galleries
Allow EHS Today to turn your content or products into a gallery. Provide 5-10 images highlighting your latest products and cutting edge technology and receive 100% share of voice. Sponsor will receive all content in the gallery, the 300x250 ad unit, 728x90 ad unit, gallery interstitial, and the gallery banner for maximum exposure and visibility. Gallery will be promoted a minimum of 2X in the EHS Today Weekly Update eNewsletter.
RATE: $5,000 (6-8 SLIDES)
In-Article Videos
Provide an interactive experience to potential clients with our new in-article videos. Utilize this high-impact placement to generate brand awareness within an editorial article 500 words or more. Your company’s video is placed directly into the top half of the article and automatically plays once as the user scrolls down to read. Audio is enabled as the user’s cursor is placed over the video. Simple engagement features include click, hover, and touch and volume control. In-Article Video
RATE: $110 CPM
Materials must be submitted at least 10 business days prior to the scheduled run date. Please email your creative in accordance with the specifications for the purchased position.
ADVERTISING designmanufacturing.informa.com/ehstoday/ ehstoday.com
Expand Your Advertising Campaign
Audience Extension
EHS Today audience extension allows you to reach the EHS Today audience when they’re not on EHSToday.com. Your ad will continue to appear to the users of EHSToday.com even after they have left reinforcing your message to buyers and decision makers on a larger scale.
• Recapture your audience’s attention to boost brand awareness and stay top of mind
• Increase ROI by serving focused ads to a Your Ad pre-qualified audience
• Ensure your ads appear only on high quality websites such as CNN.com, NYTimes.com, USAToday.com, Mashable.com, Reuters.com, WashingtonPost.com, and many more
RATE: $40 CPM MINIMUM 75,000 IMPRESSIONS
Your Ad Your Ad Your Ad
Materials must be submitted at least 7 business days prior to the scheduled run date. Please email your creative in accordance with the specifications for the purchased position.
ADVERTISING designmanufacturing.informa.com/ehstoday/ ehstoday.com Be Recognized As An Expert
Category Domination Sponsorship
EHS Today’s category pages quickly connect our readers with critical and timely news, trends, best practices and commentary on key industry topics. CATEGORIES Associate your company’s name, logo, and message with one of the nine primary categories on ehstoday.com. Environment A category sponsorship is the ideal way to own a vertical topic on ehstoday. Health Safety com, reinforcing your company as a subject matter expert. Leadership Your category sponsorship consists of two elements: Standards Construction • Sponsorship block featuring your logo, headline, and description PPE Training will appear on all pages within that category including articles, Emergency Management news items, and category navigation pages. In addition, add a link to Industrial Hygiene your whitepaper or case study.
• 1 week of every month during your sponsorship, you will receive a dominant page skin on your sponsored category page.
RATE: $4,000 / MONTH
Materials must be submitted at least 7 business days prior to the scheduled run date. Please email your creative in accordance with the specifications for the purchased position.
ADVERTISING designmanufacturing.informa.com/ehstoday/ ehstoday.com
Be Recognized As An Expert
Branded Topic Channel Sponsorship
A Branded Topic Channel combines high impact page combination advertising and the opportunity to include your meaningful content next to EHS Today’s award winning editorial. All the information on your Branded Topic Channel will be aligned with the topic of your choosing. This 6-month marketing campaign will drive visibility to your services, products, videos, infographics, research and more. You will receive:
• Dynamic carousel to showcase your featured content
• EHS Today content updated on a regular basis
• Ability to update content assets as appropriate during 6-month timeframe
• 2 custom topic eNewsletters
• Branded Topic Channel promoted in eNewsletters and house ads
• Your leaderboard and rectangle ads will appear on all article and news pages associated with your branded topic channel
Optional Enhancements: • Custom content creation • High impact or rich media ad units • Sponsored blog • Twitter feed integration • Additional targeted custom topic eNewsletters • Extend your campaign 6 additional months
Materials must be submitted at least 7 business days prior to the scheduled run date. Please email your creative in accordance with the specifications for the purchased position.
ADVERTISING designmanufacturing.informa.com/ehstoday/ ehstoday.com
Reach A Safety Professional’s Inbox eNewsletter Sponsorship
EHS Today Weekly Update EHS Today Weekly Update is the only enewsletter that adopts a holistic approach to the management of environment, health and safety by bringing you breaking news, analysis and features that focus on occupational safety, environmental and risk management, sustainability and workplace quality of life.
EHS Management EHS Management focuses on the fundamental building blocks of safety management excellence, offering best practices from world-class companies, guidance from management gurus, how-to information from industry leaders and links to resources that busy occupational safety and health practitioners can utilize at their own worksites. This monthly enewsletter offers a variety of articles, with an emphasis best practices and practical solutions to workplace occupational safety and health challenges.
Industrial Hygiene Insights Content in IH Insights ranges from chemical safety to the role of the industrial hygienist in today’s enterprises. It focuses on the identification and management of industrial hygiene challenges in the workplace.
Construction Safety View An eNewsletter Sample > Construction Safety provides guidance from construction safety experts, examines trends and regulatory action in the construction industry, helps workers identify and control the hazards that commonly cause the most serious construction injuries, and offers information about products and services related to construction safety.
ENEWSLETTER CIRCULATION* FREQUENCY POSITION 1 POSITION 2 HOT PRODUCTS SKYSCRAPER AD FEATURED LINKS
EHS Today Weekly News 65,500 Twice Weekly $1,300 net $1,000 net $650 net $650 net $300 net
EHS Management 35,000 Monthly $1,300 net $1,000 net $650 net $650 net $300 net
IH Insights 40,500 Monthly $1,300 net $1,000 net $650 net $650 net $300 net
Construction Safety 12,700 Monthly $800 net $700 net $600 net $600 net $200 net
Position 1: Headline, 125 words of text, 180w x 150h GIF or JPEG image and unlimited links. Max file size 10k. Position 2: Headline, 75 words of text, 180w x 150h GIF or JPEG image and two links. Max file size 10k. Hot Products: Headline, 50 words of text, 180w x 150h GIF or JPEG image and one link. Max file size 10k Skyscraper Ad: 160w x 600h GIF or JPEG image and 30 words of text and one link. Max file size 35k. Featured Links: Headline, 25 words of text and one link.
*Source: Publisher’s Own Data ADVERTISING designmanufacturing.informa.com/ehstoday/ ehstoday.com
Drive Traffic To Your Website With A Cost Effective Email Solution eBlasts
Make an immediate impact with your sales messages, new product launches, content and event promotions with exclusive emails to your target audience. These high impact messages drive traffic to your site, assist in revenue generation and build your company’s image. Audiences can be targeted based on industry, job function, buying influence, geographical area and more!
All standard email campaigns consist of a standard email to your target audience and two follow ups to those that open and click on the email (all creative assets must be submitted at the same time).
Email campaigns also include detailed performance tracking including open, click through and click-to-open rates, link tracking, and a demographic assessment.
RATE: $295 PER THOUSAND EMAILS
Three-touch eblast Program
Maximize your email efforts! Our three-touch email program is designed to engage your best audience. You’ll get to send an View An eBlast Sample > email to your target audience, followed by an email to non- opens AND to those that clicked and opened as well (all email creative assets must be submitted at the same time).
RATE: $350 PER THOUSAND EMAILS
Format: Client provides the HTML and all images within the html messages must be hosted online and a full image source link provided. For additional specifications, please contact your local NED sales representative.
ADVERTISING designmanufacturing.informa.com/ehstoday/ ehstoday.com eBlasts (continued)
Audience Extension (CRM Retargeting)
Just pick your audience and serve your ad almost anywhere your prospect goes across the web. Audience Extension is a more robust form of online retargeting. Our advantage is Your Ad that we are able to serve banner ads and retarget based on an audience profile, interaction with an email send, an ad placement or all of the above. Your Ad
Benefits:
• Audience Extension builds brand awareness and increases visibility • When coupled with an email or other marketing initiatives, Audience Extension lifts response • Audience Extension reinforces your marketing message
Standard Email Campaign, plus Audience Extension
Consists of the standard eblast campaign and CRM retargeting
RATE: $335/M
ADVERTISING designmanufacturing.informa.com/ehstoday/ ehstoday.com
Build ROI With Lead Generation
FasTrac eNewsletters
Subscribers receive instant product and service information emailed directly to their inbox with FasTrac. This direct, high-quality lead-generation tool is the perfect sponsorship opportunity for companies to showcase their products or services. Lead Generation
You’ll receive leads from EVERYONE who clicks on your company link. Your direct leads, with complete contact information, are automatically sent to you every month. No guarantee placement order within the FasTrac. Ad positions will rotate randomly on a monthly basis.
ENEWSLETTER CIRCULATION* FREQUENCY POSITION AVAILABLE RATE
$1,900 net per 67,000 Monthly 13 month
$1,600 net per 37,000 Monthly 12 month
$1,300 net per 26,000 Monthly 12 month
6,000 Monthly 9 $800 net per month
3,400 Monthly 9 $750 net per month
February, April, June, August, 1,300 October & 6 $700 net per month December
*Publisher’s Own Data
LEAD GENERATION & NURTURING designmanufacturing.informa.com/ehstoday/ ehstoday.com
Promote Your Products & Generate Quality Leads
Research Center eNewsletter
A free whitepaper, case study or research study is a powerful B2B offer that can stimulate high click-thru rates, result in successful lead generation and influence purchases. Research Center eNewsletters present rich content including whitepaper, eBooks, case studies, articles, research, etc. Lead Generation
You’ll receive leads from EVERYONE who clicks on “download now” link or the image. Your direct leads, with complete contact information, are automatically sent to you.
ENEWSLETTER CIRCULATION* FREQUENCY RATE
67,000 Monthly $1,850 net per month
37,000 Monthly $1,500 net per month
26,000 March, June, August, October $1,200 net per month
*Publisher’s Own Data
Be part of these Research Center eNewsletters by reserving your spot(s) now. They’re sold on a first come, first served basis; act today.
Specifications
Image: Must be sized 200w x 200h pixels at 72 dpi resolution in JPEG format. Headline and 50-word description. Content: Provide a URL to your content or send a PDF and we will post it online.
Materials must be submitted at least seven business days prior to the scheduled run date. Please email your creative in accordance with the specifications for the purchased position.
LEAD GENERATION & NURTURING designmanufacturing.informa.com/ehstoday/ ehstoday.com
Become An Industry Expert & Build A Qualified Lead Database Webinar
A combination of conference call with live web-based visuals and audience interaction makes webinars an effective way to build relationships with a large group of manufacturing decision-makers. A complete marketing program to 100,000+ manufacturing leaders is built into each webinar, attracting a high-quality group of attendees you can’t reach anywhere else.
Our Expertise
You receive critical, objective feedback on your webinar topic from an Informa editor to ensure it hits the mark. From audience development and registration through production and archiving, we handle all the webinar logistics.
Audience & Promotion
We identify the hot-button keywords in your webinar topic and crafts marketing materials to reach the right audience. Your webinar is promoted to tens of thousands of manufacturing professionals through email invitations, graphic and text website promotions, and enewsletter ads.
Engagement & Lead Generation
Take advantage of interactive polling questions and a customizable exit survey to learn more about each attendee. After the webinar is finished, you’ll receive:
• The complete registrant and attendee database
• An executive summary of the webinar stats, so you can communicate the results
• Your webinar is also available on demand for one full year, providing continued exposure
For pricing and additional specifications, please contact your local sales representative.
CONTENT designmanufacturing.informa.com/ehstoday/ ehstoday.com
Webinar Enhancements Webinar + Video
Video is one of the best ways to capture your target audience. Record and present engaging, conversational-style videos using webcam technology or easily insert video feeds into your seminar to supplement presentation slides and demos.
Webinar + Social
Connect with your target market by tapping into our vertical-market communities through a turn-key social marketing program attached to your valuable one-hour webcast. You receive:
• Series of social media posts (tweets, etc.) developed with hashtags appropriate to topic
• Tweet sheet of posts delivered to sponsoring company for use in social media accounts
• Webinar environment customized for social media engagement during event
• Posts sent before, during, and immediately following event through easy-to-use widgets
Webinar Lead Touch Program
Our Lead Touch Program maintains a conversation with webinar leads to move them toward a follow-up action. The program includes an executive summary of webinar highlights for those who didn’t attend, an easy-to-share file for those that did, and another lead generation vehicle to add to your website. You receive:
• Follow-up emails are sent at 48 hour, 2 week and 4 week post-event intervals
• A co-branded marketing piece, summarizing the key highlights from the webinar, is created and used as a call-to-action in the 3rd email communication
• Unique emails are sent to those that attended and those that only registered. Each group is targeted with appropriate content and action requests
• Client owns and can continue to use the webinar summary as a lead generating vehicle after the program ends
• Summary reporting will be made available at the end of the program
CONTENT designmanufacturing.informa.com/ehstoday/ ehstoday.com
When You Want to Educate Professionals by Answering FAQs
FAQs Comparing Electric versus Our new “FAQ” is a industry-specific content piece answering the most Pneumatic Actuators frequently asked industry questions on a particular application area. It for Total Cost of gives our editors the opportunity to answer the questions most asked from Ownership manufacturing and supply chain professionals in a particular application area. Created in PDF format, these handy, two-page guides are highly sought FREQUENTLY ASKED QUESTIONS after by our audiences because of their quick-read format and efficient Q: My experience is that different electric utility costs over the Q: This brings us back to presentation. pneumatic cylinder actuators are lifetime of the device. maintenance and replacement. inexpensive to implement while Since electrical systems have an electric actuators are expensive to Q: My experience is that all initially higher cost of replacement, implement. So, what do you mean pneumatic systems incur leaks of does maintenance of a pneumatic by “total cost of ownership”? some kind. How much is that a system balance out the costs? A: So often these choices are made factor and can’t I just fix them? A: Not at all. Typically, an electric quickly and include initial costs only, A: You’re right, all pneumatic systems actuator demands very little, often yet factors such as efficiency, utility experience leaks, which are the major no, maintenance outside of an Benefits costs, air leaks, maintenance, product contributor to poor efficiency, but they occasional re-lubrication required for replacement costs, product quality, are very difficult to identify and fix some systems. Plus, electric actuators changeover time, and cycle primarily use ball screw and times all determine the “total ball bearing technology, cost of ownership” (TCO) which provides a more • Include up to two qualifying questions on the registration page. for a technology. Therefore, predictable estimation we suggest your decision- of service life (based on Sponsors receive all leads generated for a year making process goes beyond industry-standard ball the initial purchase price to bearing L10 life calculations). include yearly replacement In comparison, pneumatic • Company branding with your logo on ALL promotional material costs, maintenance costs, actuators rely on tight electric utility costs, lost rod and piston seals to production due to changeover prevent air leaks. This seal • Your URL and promotional text appears on the header of every page time, and cycle time. wear not only degrades the performance of the Q: With that much to pneumatic cylinder, • Product or company information is included alongside the FAQ consider, where do I start? increasing costs, it adversely A: Our suggestion is to start affects efficiency, force feature in the form of a 2/3 page ad with determining efficiency output, speed, and/or combined with electrical utility responsiveness of the costs for your actuator needs. cylinder as leakage increases. Note: Sponsors choose the topic, but FAQs are editorially-driven and written We say this because pneumatic system dependent on how small the leaks are. efficiency has been broadly studied, yet Replacing a hose or connector might Q: Are you suggesting that product improving overall efficiency—including fix large leaks, but the accumulation performance varies as well? by Informa electrical utility consumption of the of many small, unidentified air leaks A: Yes, if only because of seal wear plant—is seldom discussed. Consider will have a more significant effect on and the adjustments a pneumatic that compressed air is one of the most electric energy costs. In fact, the U.S. system may require in order to maintain expensive sources of energy in a plant Department of Energy has stated that repeatable or accurate performance and you’ll see that a typical compressed approximately 30% of the air supply over the life of the device. Remember air system is, on average, 10 to 20% created for production is lost to leaks. that any change in performance in a energy-efficient, whereas electrical Since you mentioned fixing those leaks, pneumatic cylinder directly relates to systems are closer to 80% efficient. consider maintenance costs in your the quality and yield of the product Promotions So, for most applications requiring equation. An electrical actuator, on being produced. For example, imagine linear motion, the efficiency differences the other hand, will offer an efficiency a situation that requires repeatable between an electric and pneumatic rating that is consistent for the life of or accurate force to complete a “FAQs” are initially promoted via a targeted eBlast. Eblasts are standardized system can result in significantly the system. process. As seals wear and air pressure Sponsored by Tolomatic so messaging stays consistent to our audience. They are also promoted in specific newsletters, banner ads and native ads, and are archived online for one year. All promotional creative is produced by Informa, making it turnkey for the sponsor!
RATE: $9,000 NET
CONTENT designmanufacturing.informa.com/ehstoday/ ehstoday.com
Influence A Unique Audience Of Manufacturing Professionals
White Paper
A free white paper is a powerful B2B offer that can stimulate high click-through rates, result in successful lead generation and influence purchases.
White Paper Sponsorship
Manufacturing professionals can download a sponsor’s white paper from EHSToday.com. Whitepapers are featured on EHSToday.com alongside related editorial content and within the site’s content categories.
RATE: $2,000 NET / MONTH, PER WHITE PAPER
White Paper Lead Touch Program
Expand your white paper’s reach through our 3 tiered touch program based on your target audience. Comprehensive summary reporting will allow you to move leads through the sales funnel. Design and copy creation provided for 3 emails sent over 3-4 weeks.
RATE: $5,000 NET
LEAD GENERATION & NURTURING designmanufacturing.informa.com/ehstoday/ ehstoday.com
Capture Your Audience With Solution-Oriented Content
DRIVING STRONG PERFORMANCE: SUPPLY CHAIN MANAGEMENT SOLUTIONS eBook DRIVING STRONG PRESENTED BY: PERFORMANCE: By sponsoring an eBook, you can generate leads while SUPPLY CHAIN HOME
CONNECTING THE DOTS: ISO educating prospects about industry trends. EHS Today 45001, THE SUPPLY MANAGEMENT CHAIN AND RISK DEEPWATER HORIZON HIGHLIGHTS works with you to select a topic that relates to your THE RISKS OF SOLUTIONS OUTSOURCING
LEVERAGING EHS DATA AND TOOLS FOR A SAFER marketing objectives. By becoming a sponsor of an eBook, AND GREENER SUPPLY CHAIN
USING TECHNOLOGY TO IMPROVE SAFETY ON you’re entitled to: CONSTRUCTION SITES
THE WRONG KEY PERFORMANCE INDICATORS CAN DRIVE THE WRONG • An “about the sponsor” section that contains a BEHAVIOR RESOURCES
TEMPORARY LABOUR, company description PERMANENT RISK
• A full-page ad within the eBook
• A page of links to the sponsor’s case studies, white papers or other marketing materials
• Quality sales leads from registration form
• All marketing promotion included
Pop Quiz
Generate quality leads with a fun and informative Pop Quiz. Hosted by EHS Today, you’ll receive a branded Pop Quiz page on our website. We’ll offer the incentive, or you can choose to provide a sample of your newest product for quiz registrants. You receive:
• Dedicated eblast promoting the quiz to the EHS Today audience • 2x promotions in an EHS Today enewsletter • EHS Today provides the incentive
RATE: $7,000 NET Materials must be submitted at least 7 business days prior to the scheduled run date. Please email your creative in accordance with the specifications for the purchased position.
LEAD GENERATION & NURTURING designmanufacturing.informa.com/ehstoday/ ehstoday.com
Reach EHS Decision Makers With Your Brand
Print Advertising Subscriber Functions
EHS Today is the premier worker and Worker Protection / Safety Equipment Fire Protection workplace protection publication Environmental Compliance Training serving safety managers, covering vital Occupational Health Ergonomics environment, health and safety best Industrial Hygiene Emergency Response practices and compliance information. Green Technology/Alternative Energy Construction Safety
Industries Served
Primary Metal & Fabricated Products | Chemical Manufacturing Electrical & Computer | Transportation and Automotive | Furniture & Related Products | Medical and Health Care Textiles & Textile Product Mills, Apparel, Applied, and Wood Products | Plastics & Rubber, and Nonmetallic Minerals | Construction | Wholesale Trade/ Distribution | Warehousing | Paper, Printing & Related Support Services | Food, Beverage & Tobacco
1X 4X 6X 12X 24X Display Rates & Specifications Full Page $8,320 $7,550 $7,220 $6,740 $6,330 2/3 Page 8,280 5,780 5,310 5,180 4,820 Rates: Gross rates based on number of insertions within a 12-month period whether units 1/2 Page 5,500 5,130 4,900 4,550 4,410 are the same or varying sizes. No additional charge for color. Island 1/2 Page 4,610 4,270 4,060 3,800 3,330 Short Rate Policy: If an advertising program is cancelled short of the minimum number of 1/3 Page 2,890 2,680 2,550 2,330 2,190 insertions required to earn the frequency rate it has been billed at, all insertions actually run will be rebilled at the frequency rate earned during the 12-month period starting with 1/4 Page 2,230 2,040 1,940 1,770 1,670 the first insertion in the program. 1/6 Page 1,030 970 940 890 820
Premium Cover Display Advertising Rates: Spread 16,920 15,300 14,790 13,870 12,890 Covers are sold for a 6x or 12x use on a non-cancelable basis DIMENSIONS NON-BLEED BLEED Outside Back Cover: additional 15% on space Page 7 x 10 7.5 x 10.5 Inside Front Cover: additional 15% on space Spread 14.5 x 10 15 x 10.5 Inside Back Cover: additional 10% on space 2/3 Spread 14.5 x 6 15 x 6.5 Magazine Trim Size: 7.5” x 10.5” 1/2 Spread 14.5 x 4.625 15 x 5.125 Printing process: Web offset. Keep live matter 1/4” from the trim edge. Bleed is .125 1/3 Spread 14.5 x 3.125 15 x 3.625 on all sides and is not included in the bleed sizes in the chart. Informa reserves the right 2/3 Page 4.5 x 9.75 4.75 x 10.5 to reduce and/or re-size any over-sized or incorrectly sized ads, to fit the ad dimensions listed. 1/2 Page Island 4.5 x 7.25 4.75 x 7.75 1/2 Page Vertical 3.375 x 9.75 3.625 x 10.5 Print advertising submission: Informa.sendmyad.com 1/2 Page Horizontal 7 x 4.625 7.5 x 5.125 General advertising inquiry: designmanufacturing.informa.com/ehstoday/ 1/3 Page Vertical 2.3125 x 9.75 2.5625 x 10.5 Online Specifications: ehstoday.com/specs 1/3 Page Square 4.5 x 4.625 4.75 x 5.125 Contact: 1/4 Page Vertical 3.375 x 4.625 3.625 x 5.125 EHS Today, 1/4 Page Horizontal 7 x 2.25 7.5 x 2.75 1100 Superior Avenue 1/6 Page Vertical 2.3125 x 4.625 2.5625 x 5.125 Cleveland, Ohio 44114 216.696.7000 1/6 Page Horizonal 4.5 x 2.25
ADVERTISING designmanufacturing.informa.com/ehstoday/ ehstoday.com
2018 Editorial Calendar
JANUARY/FEBRUARY - Ad Close: 1/11/18 MARCH - Ad Close: 2/12/18
2018 Look Ahead at EHS Trends with Safety Leaders Special Focus: Safety and Productivity Special Focus on Construction: Eye Washes/Emergency Showers ~ Hand Protection Ergonomics ~ Fall Prevention Training and Engagement IH Monitoring Machine Safety Loading Dock Safety Product Spotlight: Foot Protection Product Spotlight: Eye, Hand, Face Protection Online: Training Stories Online: Winter Safety
APRIL - Ad Close: 3/12/18 MAY - Ad Close: 4/11/18 JUNE - Ad Close: 5/9/18
Special Focus: Safety for Oil and Gas Workers IH Monitoring Special Focus: Cultivating Safety Excellence Safety Technology and the IIOT Falls at Same Level Prevention Respiratory Protection Employee Wellness Interview with AIHA President Interview with ASSE President Electical Safety/Arc Flash Product Spotlight: Hand Protection Product Spotlight: Hearing Protection Product Spotlight: Protective Clothing Online: SLC Look Ahead Online: Summer Safety Online: ASSE Conference Coverage
BONUS DISTRIBUTION: BONUS DISTRIBUTION: Manufacturing & Technology Conference & Expo, ASSE Safety 2018, June 3-6 May 8-10
JULY/AUGUST - Ad Close: 7/13/18 SEPTEMBER - Ad Close: 8/13/18
National Safety Survey Special Focus: Stress and the Worker Motivation and Training for Millennials Emergency Response/Risk Management Foot Protection Hand Protection Lockout/Tagout Fall Prevention
Product Spotlight: Respiratory Protection Product Spotlight: First Aid/AEDs Online: NSS Gallery and SLC Look Ahead Online: ASC/SLC Coverage
OCTOBER - Ad Close: 9/13/18 NOVEMBER - Ad Close: 10/15/18 DECEMBER - Ad Close: 11/12/18
Eye Health Special Focus: America’s Safest Companies Maintenance/Housekeeping Safety Respiratory Protection Monitoring/Instrumentation Driving Safety Sustainability and EHS Leadership Protective Cloting Winterizing the Worker Safety Leader Interview Product Spotlight: Emergency Response/First Aid Product Spotlight: Signs & Labels/GHS Product Spotlight: Eye, Head, Face Online: NSC Coverage Online: ASC Insider Highlights Online: Holiday Safety
BONUS DISTRIBUTION: Safety Leadership Conference, November 6-8 NSC, October 20-26
ADVERTISING designmanufacturing.informa.com/ehstoday/ ehstoday.com
Reach Qualified Readers Nationwide
Product Express
This special back-of-the-book section provides an opportunity to promote your products, services, and career opportunities to subscribers on a national level. Sold by the inch, the ad is designed to fit your specific marketing needs and budget.
Reach EHS Today’s decision makers in the safety, Reach NED’s industrial buyers in manufacturing, a health and environment fields with a circulation of circulation of 140,433.* 75,501.*
1X 3X 6X 9X 12X 1X 3X 6X 12X 1 inch $550 $520 $500 $470 $440 1 inch $390 $345 $325 $290 2 inches $880 $830 $780 $730 $690 2 inches $600 $580 $550 $530 3 inches $1,210 $1,140 $1,070 $1000 $930 3 inches $795 $770 $740 $735
Ultimate Networking Opportunity
For companies with products and services spanning several industries, take advantage of the Network Buy offered by New Equipment Digest and EHS Today. This unique opportunity reaches more than 238,950 subscribers across two renowned Informa publications.
Network Rates & Specifications 6X 12X Color Rates: 2-color (standard): additional $50.00 per inch. $800 $700 Standard second color: red, green, orange, magenta, 1 inch process blue, yellow. 4-color (process): additional $100.00 per inch. 2 inches $1,300 $1,200 Electronic Files Accepted: 3 inches $1,800 $1,600 Submit electronic ad files at Informa.sendmyad.com.
For more information, please contact your local sales representative.
* Print circulation quantity is provided by the BPA Worldwide Brand Report for the 6 month period ended December 2013.
ADVERTISING designmanufacturing.informa.com/ehstoday/ ehstoday.com
Become The Voice Of Trending Industry Topics
Custom White Paper
Custom White Papers establish subject matter expertise and thought leadership while driving high quality leads. White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results. White papers make you an authority, a thought leader to your audience. You can drive high quality leads by showing your company’s expertise or industry knowledge. You will receive:
• A subject matter expert author • Content acquisition (custom or repurposed) • Project management & production • PDF formatted electronic files • Registration capabilities (optional)
Custom Infographic
Infographics draw a wider viewing audience to information that might otherwise be hidden in long-form content. Adding infographics to your content strategy helps build awareness around your brand, drives traffic to your website and encourages social sharing of your content. Infographics are very useful for brand awareness, increasing your web traffic, social sharing, and making data visual and easy to understand. You will receive:
• Custom design based on content • Optimized images for sharing and social search • Marketing and promotion (optional)
CONTENT designmanufacturing.informa.com/ehstoday/ ehstoday.com
Deliver Engaging & Educational Content To Your Audience
Custom eNewsletters
Exclusive and custom-designed newsletters are dedicated to delivering a mix of editorial and sponsored content to a targeted audience while establishing your brand as an industry expert and driving traffic to your products and resources. Custom eNewsletters include three to four pieces of our award-winning editorial content plus a variety of your sponsored items, including: • Brand logo • Your White Paper / Case Study / Video • Product / Service Spotlight • 300 x 250 banner ad
Custom eBooks eBooks are a powerful tool to engage and educate current and prospective customers through a series of chapters on a specific topic. Content is formed into an interactive PDF and can be comprised of photos, graphs/charts, research, advertisements, videos, and custom-written copy. You receive: • Unique, custom content written by experienced experts in your market. Content can also supplied by the sponsor • PDF format or embedded format with page-turning, embedded video and other features • Design/layout and production • Registration capabilities (optional) • Promotional campaign to drive lead generation
Complementary Solutions
Webinars Lead Nurturing Promotional Campaign
Turn your content into a thought Drive leads with our 3-touch lead Drive downloads or leads using a leadership webinar. campaign. robust marketing campaign.
CONTENT designmanufacturing.informa.com/ehstoday/ ehstoday.com
Build An Actionable Marketing Plan Based On Your Audience
Strategic Insights Study
A Strategic Insights Study is a custom service that creates an actionable marketing plan out of audience and data-centered research. A team of seasoned analysts use business intelligence as a means to drive your marketing programs that align messaging, content, and media channels. A Strategic Insights Study can help you reduce wasted spending, forecast new trends, drive marketing programs that perform, and ultimately build trust with your audience. You will receive:
• Audience perception of your brand • Discovery of your target audiences • Real-time social data & proprietary research from industry experts B2B marketers who have a • Competitive analysis across top 3 competitors strategy are more effective • 6-8 weeks study from initial project start teleconference and less challenged with every aspect of content Custom Research marketing Research provides valuable insight and guidance to more deeply Content Marketing Institute understand your audience, expand into new markets, test product concepts, or refine your strategic plans. Often the research can be released as an industry study – establishing your brand as an authority, which is also great for upgrading website content. By conducting custom research you can learn the customer’s perception of your brand, their buying patterns, and the features or functionality they most desire. You receive:
• Custom research built for your needs by accredited research experts • Email and online method of data collection, with other options available upon request • Management of all research phases • Survey, data analysis and results
RESEARCH designmanufacturing.informa.com/ehstoday/ ehstoday.com
Learn Insights From Buyers & Decision Makers In Real-Time
Online Focus Groups
An online focus group gives you the insights of an in-person session while allowing clients and participants to simply log in from their desks, saving time and resources. The sophisticated online platform allows moderators and clients to view the participants in one consolidated screen, capturing % all reactions. Through our Online Focus Groups you can gain knowledge 89 on product or service perception, website feedback, industry trend influencers, and business pain points. You receive:
• One moderator, up to 8 participants
• One session, 60-90 minutes in length 89% of B2B marketers say • Set up, moderator training and assistance conducting the session customer testimonials
• Analysis of results, link to recorded sessions are effective.
MarketingProfs.com • Project summary report
Complementary Solutions
Content Webinar SEO Pop Quiz
Create a whitepaper Promote valuable Use findings to Turn research results or infographic to share insights gained from identify keywords and into an educational quiz knowledge and gain research to Informa competitor data. to engage your target thought leadership. audience to drive leads. audience.
RESEARCH designmanufacturing.informa.com/ehstoday/ ehstoday.com
Manage & Nurture Leads To Prevent Them From Going Stale
Lead Lifecycling
Lead Lifecycling uses a combination of expert content, targeted email communications, and behavioral data to nurture, score, and qualify prospects. Our marketing automation and contact qualification techniques accelerate leads through the funnel, delivering prioritized marketing qualified leads to your sales teams. You receive:
• Creation of landing pages with multiple corresponding email messages that highlight expert content • A custom engagement-based marketing program focused on lead-nurturing • Lead scoring that determines the lead value based on profile of lead and behavioral actions • 6-8 weeks of content preparation • 2 month program
Event Lead Engagement Program
Create pre-event buzz and drive attendance through a 4-tiered lead nurturing program. Continue the conversation post-event to gather insight into attendee’s intent to purchase. This program is a great way to take event time and energy to the next level.
• We design and write email copy for 4 touch points and associated landing page • Custom registration forms can be developed to capture additional lead qualification data for engaged leads
White Paper Lead Touch Program
Expand your white paper’s reach through our 3 tiered touch program to 5,000 contacts based on your target audience. Comprehensive summary reporting will allow you to move leads through the sales funnel. Design and copy creation provided for 3 emails sent over 3-4 weeks.
Complementary Solutions
Content Pop Quiz Event Marketing Campaign
Use whitepapers or infographics to drive Engage and educate your target Drive booth traffic and create product/ lead generation. audience while collecting user solution awareness by creating demographics. pre-and-post marketing campaigns.
LEAD GENERATION & NURTURING designmanufacturing.informa.com/ehstoday/ ehstoday.com
Get Continued Benchmarking & Strategic Analysis Of Your Brand
Social Performance Monitoring The Ongoing Social Performance Monitoring service provides monthly brand insights and campaign recommendations that drive content execution strategy. Our expert teams go beyond standard social analytics – analyzing content and reach data to create strategy recommendations and optimize your content marketing programs. With Social Performance Monitoring you can connect with your customers, analyze your market, and amplify your market reach and influence. You receive:
• Monthly reporting with brand and industry insights • Competitive analysis • Content/ program recommendations • 6 month minimum commitment
Ongoing eListening Service The Ongoing eListening Service is a comprehensive program including social media marketing measurement, strategy recommendations, and reporting on brand performance. Learn what is impacting your target market and your brand’s positioning to drive marketing programs that perform and evolve your business within the market. You receive:
• Analysis and benchmarking of past 30 days • Evaluation of top 3 competitors • Assessment of brand sentiment, industry topics, and identification of audiences or influencers • Findings reported in a 60 minute web conference
SEO Audit With a SEO Audit you can drive qualified leads, increase organic search engine rankings, reach more potential customers, and keep up-to-date with the latest SEO trends. You receive:
• Current website audit with recommendations for optimization • Keyword research and strategy development • Continuous site improvement recommendations • Key link building • Extend your audit through our SEO Monthly program
Press Release Optimization With Search Press Pro How are you attracting traffic to the meaningful content you create? Generate buzz online and reach new audiences by leveraging your content through Search Press Pro. Partner your content with expert SEO techniques and deliver it to journalists, bloggers, and key influencers across 5,000+ websites. You will:
• Drive traffic back to your website or product • Measure ROI through the ability to track your content • Syndicate your brand messaging by using The Associated Press and PRWeb’s trusted network • Enhance release with images/ video for maximum exposure (optional)
RESEARCH designmanufacturing.informa.com/ehstoday/ For more information, please visit designmanufacturing.informa.com/ehstoday/
ADVERTISING CONTENT
Website Advertising Webinars Email Advertising Custom Whitepapers Audience Extension Custom Infographics Branded Topic Channels Custom eNewsletter Print Advertising Custom eBook FAQs
LEAD GENERATION & NURTURING RESEARCH eBooks Pop Quiz Strategic Insights Study Webinars Custom Research Whitepapers Online Focus Groups Lead Lifecycling Ongoing eListening Event Lead Engagement Program
EVENTS
Event Lead Engagement Program Manufacturing & Technology Conference & Expo Safety Leadership Conference
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