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S H O P E A T DRINK EXPLORE NORTH POINT MALL 2
Table of contents
PROPERTY OVERVIEW 02
TRADE AREA DEMOGRAPHICS 07
AREA HIGHLIGHTS 09
PROJECT VISION 12
LEASING CONTACTS 17 NORTH POINT MALL PROPERTY OVERVIEW 3
Atlanta’s premier retail destination
CONNECTING FAMILY & COMMUNITY
North Point Mall is northeast Atlanta’s premier destination for family-friendly and community-focused shopping, dining, and entertainment.
With an upcoming redevelopment, North Point Mall will introduce a new retail experience to the area, with attractions appealing to the broad range of affluent and upscale consumers in the area. Upon completion, the reinvention will provide ample opportunity for outdoor recreation and relaxation with dozens of retailers, casual restaurants, and entertainment all contributing to the vibrant atmosphere. Upscale, creative coworking spaces complete the picture, making North Point Mall ideal for individuals seeking a community that is humming with life 24/7/365. NORTH POINT MALL PROPERTY OVERVIEW 4
A vibrant reinvention
SHOP Refresh of the interior courts to bring a modern, light-filled environment to the center
WORK Introduction of Spaces, a 25,000-square-foot coworking space allowing for private and collaborative office uses
LIVE 300 residential units adjacent to 30,000 square feet of restaurant space and landscaped pathways and lawns
PLAY 7,700 square feet of immersive children’s play space and an interactive LED-lit tree at Center Court NORTH POINT MALL PROPERTY OVERVIEW 5
AREA RETAIL
GEORGIA 400
BEST BUY
NORTH POINT MALL REDEVELOPMENT 300 residential units 30,000 sq. ft. of restaurant space
MACY’S
HAYNES BRIDGE ROAD
THE LEGO STORE
STARBUCKS AMC THEATRES AMERICAN GIRL
H&M
CALIFORNIA PIZZA KITCHEN AERIE PANDORA JEWELRY VON MAUR
DILLARD’S TOTAL WINE & MORE
THE CHEESECAKE FACTORY NORTH POINT PARKWAY TARGET
OUTBACK STEAKHOUSE TOPGOLF MACY’S FURNITURE GALLERY NORDSTROM RACK
MARSHALLS
PANERA BREAD
DICK’S ETHAN ALLEN SPORTING GOODS
DAVE & BUSTER’S
HOMEGOODS ULTA BEAUTY REI
Y WA E N R E K G R E E B I G C NORTH POINT MALL PROPERTY OVERVIEW 6
AREA DEVELOPMENTS
AMERIS BANK AMPHITHEATRE GEORGIA 400
PROPOSED “STORM WATER” PARK ECCO PARK BY THE PROVIDENCE GROUP (UNDER DEVELOPMENT) ~150 owner-occupied stacked units
FULTON SCIENCE ACADEMY RESIDENCE INN FUTURE BRT BY MARIOTT STATION
SERENADE AT ENCORE 89 owner-occupied lofts, townhomes and single- family homes ranging from $329k to $645k
SANCTUARY PARK 1,995,962 sq. ft. of Class A office space
ALPHA LOOP EXTENSION NORTH POINT HAYNES BRIDGE ROAD OVERTURE AT ENCORE BUSINESS CENTER 76 owner-occupied townhome ENCORE WALK TOWNHOMES units starting at $481k 38 owner-occupied units starting at $390K
NORTH POINT MALL REDEVELOPMENT 300 residential units ECHO APARTMENTS ENCORE COMMONS 30,000 sq. ft. of restaurant space 111 units 540,000 sq. ft. of Class A Office Space
SPACES CO-WORKING NORTH POINT PARKWAY a 25,000-square-foot collaborative office space
AVANA NORTH POINT APARTMENTS 264 units
FUTURE TRAIL HEAD INTO BIG CREEK GREENWAY
Y WA E N R E K G R E E B I G C NORTH POINT MALL TRADE AREA DEMOGRAPHICS 7
TRADE AREA AND HOUSEHOLD INCOME MAP
Serving a high concentration of affluent families
575
$150,000+
$100,000 - $150,000
BASE COUNTS
2018 Total Population 888,508 $75,000 - $100,000 5-Year Projected Population Growth 11% 2018 Total Households 322,985 19 $50,000 - $75,000 985 Alpharetta AFFLUENCE & EDUCATION NORTH POINT MALL <$50,000 Households with Incomes $100,000+ 146,466 % Total Households 45% Average Household Income $121,077 Pop. 25+ with Bachelor’s Degree or Higher 321,227
% Pop. 25+ with Bachelor’s Degree or Higher 55% 23
TRADE AREA 85
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Marietta 75 CORE CONSUMERS 285
Under age 20 250,098 (28%) Atlanta Age 20-34 160,343 (18%) 29 Age 35-49 199,534 (22%) Age 50-69 216,574 (24%) Over age 70 61,958 (7%)
Situated in the center of affluence within Northern Atlanta, North Point Mall draws on a trade area composed of families and consumers seeking a community-minded sense of place.
Source: 2018 ESRI NORTH POINT MALL TRADE AREA DEMOGRAPHICS 8
TRADE AREA COMPOSITION
Our customer Downscale Mature Modest Families Mature Affluentials Families 14,311 13,020 13,269
4% 4% 4%
30% Upper-Income Comfortable Families Maturing 27% Families 96,497
86,238
14% 13%
4% Aspiring Downscale Families Families 45,118 42,966 Mainstream Families
11,563
RELATIVE INCOME
$ $$$ NORTH POINT MALL AREA HIGHLIGHTS 9
Hospitality & recreation
In the North Fulton County area of suburban Atlanta, industry and lifestyle intersect.
90+ HOTELS Business and family travelers stay at the many quality hotels within 10 miles of North Point Mall to enjoy and experience the local amenities.
9 COUNTRY CLUBS Residents are frequent patrons of the many local country clubs, which are used both to host guests and schedule tee times.
34 TRAILS
The mild weather enables locals and visitors to enjoy the area’s large collection of parks and trails, including the Big Creek Greenway Trail located directly across from North Point Mall.
Source: Greater North Fulton Chamber of Commerce, Hotels.com, Trails.com NORTH POINT MALL AREA HIGHLIGHTS 10
Economic development
900 TECHNOLOGY COMPANIES
In the North Fulton County area
1,400+ HEALTH SERVICES & FACILITIES
In the North Fulton County area
RECORD EMPLOYMENT GROWTH BY 2040
290,000+ jobs
569,000+ population Surge
Source: Greater North Fulton Chamber of Commerce, Atlanta Regional Commission NORTH POINT MALL AREA HIGHLIGHTS 11
DAWSON FOREST WILDLIFE
1 COAL MOUNTAIN 2 Perfectly positioned CANTON FREE HOME CUMMING 1
2 12 LAKE LANIER LARGEST EMPLOYERS 3 3 1. Northside Hospital | 8,000 employees 7. Horseshoe Bend Country Club
2. State Farm Insurance | 3,000 employees 8. Atlanta Athletic Club
3. McKesson Corporation | 2,450 employees 9. St Marlo Country Club 4 10 MILTON 11 4. AT&T Inc. Data Center | 2,200 employees 10. Laurel Springs Golf Club 5. Cox Communications Inc. | 2,170 employees 11. The Golf Club of Georgia 11 11 6 6 8 SUGAR HILL WOODSTOCK 9 5 3 6. ADP LLC | 2,100 employees CRABAPPLE 5 1 4 7 3 7. Fiserv Inc. | 2,000 employees 9 4 10 2 2 10 ALPHARETTA 8. Verizon | 2,000 employees POINTS OF INTEREST 5 NORTH POINT MALL 9. UPS | 1,800 employees 1. Ameris Bank Amphitheatre 4 10. Alcon Laboratories Inc. | 1,700 employees 2. TopGolf 7 1 6 SUWANEE 9 2 10 6 7 11. Macy’s Technology | 1,700 employees 3. The Cooler Ice Rink 3 ROSWELL JOHNS CREEK 4. Sky Zone Trampoline Park 5 4 9 8 8 11 5. All Fired Up 6 7 8 6. Food Truck Alley DULUTH SCHOOLS 8 7 1. Alpharetta High School 7. Andretti Indoor Karting & Games 13 PEACHTREE CORNERS 2. Webb Bridge Middle School 8. Studio Movie Grill 9. Urban Escape Games MARIETTA LAWRENCEVILLE 3. Lake Windward Elementary School 14 DUNWOODY NORCROSS 4. River Trail Middle School
5. Chattahoochee High School
6. Dolvin Elementary School PARKS AND NATURE CENTERS 7. Johns Creek High School 1. Sawnee Mountain Park
9 CHAMBLEE LILLBURN 8. Autrey Mill Middle School 2. Sawnee Mt. Preserve SMYRNA 9. Mountain Park Elementary School 3. Fowler Park SANDY SPRINGS DEKALB-PEACHTREE 5 SNELLVILLE 10. Rosewell High School 4. Wills Park Recreation Center AIRPORT 1 11. Crabapple Crossing Elementary School 5. Vickery Creek Trail 6. Old Mill Park
7. Riverside Park
8. Chattahoochee River National Recreation Center COUNTRY CLUBS & GOLF CLUBS 9. Newton Dream Dog Park 1. Polo Golf and Country Club 10. Autrey Mill Nature Preserve & Heritage Center 2. The Manor Golf and Country Club 11. Webb Bridge Park DECATUR 3. White Columns Country Club 12. Mary Alice Beach Park DISTANCE TO ATLANTA 24 MILES 4. Atlanta National Country Club ATLANTA 13. Chattahoochee Nature Center DISTANCE TO HARTSFIELD–JACKSON 32 MILES 5. Brookfield Country Club ATLANTA INTERNATIONAL AIRPORT 14. Morgan Falls Overlook Park 6. Country Club of Roswell EAST POINT NORTH POINT MALL PROJECT VISION 12
RETAIL Project American Girl, The Lego Store, Aerie, Pandora Jewelry, H&M, Macy’s, Dillard’s, Sephora Vision RECREATION Rock climbing wall, sports play lawn, hiking and biking trails, garden space, fitness lounge
EAT & DRINK Restaurants and food stalls, brewery and OUR MISSION tasting room, coffee shop and treats Create a sense of place that positions North Point Mall as the market-dominant family and community center WORK in the North Fulton County metro area. Spaces, a 25,000-square-foot, two-level creative coworking office space for private and HOW CAN WE DIFFERENTIATE? collaborative business use Offer a unique and relevant destination with a curated mix of family and community-minded retail, dining, LIVE and entertainment as well as integrate new use types, 300 residential units with an unmatched such as coworking, recreation, residential, and play. collection of amenities steps away
IMAGINE 7,700-square-foot immersive children’s experience and public art installations, such as Center Court’s multicolored, LED-illuminated tree NORTH POINT MALL PROJECT VISION 13 NORTH POINT MALL PROJECT VISION 14 NORTH POINT MALL PROJECT VISION 15 NORTH POINT MALL PROJECT VISION 16
Shimmering butterfly canopy
Floral photo op
Protected infant play with interesting surfaces and textures
Crawl over and under the bridge
Mirrors engage infants under mushrooms
Musical mushrooms
NORTH POINT PLAY CONCEPTUAL RENDERING 7,700 SF immersive children’s experience
North Point Play 100% Concept Design | 27 NORTH POINT MALL 17
LE A S I NG CONTAC TS
Phil Pearson SVP - Leasing [email protected] 817.810.5329
David Laughlin Leasing Analyst [email protected] 817.639.2718