People-Centered Initiatives for Increasing Energy Savings
People-Centered Initiatives for Increasing Energy Savings Karen Ehrhardt-Martinez John A. “Skip” Laitner People-Centered Initiatives for Increasing Energy Savings Editors: Karen Ehrhardt-Martinez* John A. “Skip” Laitner† November 2010 ©American Council for an Energy-Efficient Economy 529 14th Street, Suite 600, Washington, D.C. 20045 Phone: 202-507-4000, Fax: 202-429-2248, www.aceee.org * Formerly with ACEEE. Presently with University of Colorado, Renewable and Sustainable Energy Institute † American Council for an Energy-Efficient Economy CONTENTS Foreword iii Acknowledgments iv About ACEEE v Introduction: An Opening Context for People-Centered Insights 1 John A. “Skip” Laitner and Karen Ehrhardt-Martinez Section 1: The Social and Behavior Wedge Household Actions Can Provide a Behavioral Wedge to Rapidly Reduce U.S. Carbon 9 Emissions Thomas Dietz, Gerald T. Gardner, Jonathan Gilligan, Paul C. Stern, and Michael P. Vandenbergh Examining the Scale of the Behavior Energy Efficiency Continuum 20 John A. “Skip” Laitner and Karen Ehrhardt-Martinez A 30% Reduction in Electricity Use Is Not Only Possible but Actually Occurred in Juneau, 32 Alaska Alan Meier Section 2: Behavior-Savvy Policy Adding a Behavioral Dimension to Residential Construction and Retrofit Policies 43 Marilyn A. Brown, Jess Chandler, Melissa V. Lapsa, and Moonis Ally Towards a Policy of Progressive Efficiency 60 Jeffrey Harris, Rick Diamond, Carl Blumstein, Chris Calwell, Maithili Iyer, Christopher Payne, and Hans-Paul Siderius Rebound, Technology, and People: Mitigating
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