(PAPER-II & III)

By Prashant Kiran & Rajkishor Raju

Upkar Prakashan, Agra-2 ( ii )

© Publishers

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Printed at : UPKAR PRAKASHAN (Printing Unit) Bye-pass, AGRA ( iii )

Contents

Practice Set-1 Paper-II ...... 3–7 Paper-III ...... 8–14

Practice Set-2 Paper-II ...... 15–20 Paper-III ...... 21–28

Practice Set-3 Paper-II ...... 29–33 Paper-III ...... 34–40

Practice Set-4 Paper-II ...... 41–45 Paper-III ...... 46–53

Practice Set-5 Paper-II ...... 54–58 Paper-III ...... 59–65

Practice Set-6 Paper-II ...... 66–70 Paper-III ...... 71–76

Practice Set-7 Paper-II ...... 77–80 Paper-III ...... 81–86

Practice Set-8 Paper-II ...... 87–91 Paper-III ...... 92–98

Practice Set-9 Paper-II ...... 99–103 Paper-III ...... 104–110

Practice Set-10 Paper-II ...... 111–116 Paper-III ...... 117–124

Practice Set-11 Paper-II ...... 125–130 Paper-III ...... 131–138

Practice Set-12 Paper-II ...... 139–143 Paper-III ...... 144–150 ( iv )

Practice Set-13 Paper-II ...... 151–155 Paper-III ...... 156–162

Practice Set-14 Paper-II ...... 163–167 Paper-III ...... 168–174

Practice Set-15 Paper-II ...... 175–179 Paper-III ...... 180–186

Practice Set-16 Paper-II ...... 187–191 Paper-III ...... 192–198

Practice Set-17 Paper-II ...... 199–203 Paper-III ...... 204–211

Practice Set-18 Paper-II ...... 212–216 Paper-III ...... 217–223

Practice Set-19 Paper-II ...... 224–228 Paper-III ...... 229–235

Practice Set-20 Paper-II ...... 236–240 Paper-III ...... 241–248 Practice Sets UGC-NET/JRF/SET Mass Communication and Journalism Practice Set-1 Paper-II

1. The protection of publication of proceedings of 11. The mathematical centre is not the optic centre when Parliament and State Legislature is guaranteed by we design the front page of a— Article……. of the Indian Constitution. (A) standard daily newspaper (A) 105 (B) 194 (B) leaflet (C) 361 A (D) 375 (C) brochure 2. Television is: (D) booklet (A) Hot medium (B) Cool medium 12. The structure of newspapers is determined by: (C) Both (A) and (B) (D) None of (A) and (B) (A) Frequency of publication 3. For Daniel Lerner, exposure to media would energise (B) Size the process of……. for development. (C) Circulation (A) sensitivity (B) anxiety (D) Staff (C) sympathy (D) empathy 13. The reference code often used for television 4. Mathematical model of communication was recordings is known— developed by: (A) real time (B) clock time (A) Wilbur Schram (C) virtual time (D) clear time (B) Charles E Osgood 14. One of the major advantages of radio medium for (C) Claude Shannon and Warren Weaver advertising is: (D) None of these (A) Editorial Support (B) Permanence 5. Most correlational designs have the problem of (C) Flexibility (D) None of these manipulating— 15. What is a Spin-off? (A) conceptual definitions (A) Is the second part of a film made earlier (B) control variables (B) Is a new TV serial created by taking elements (C) independent variables from an earlier serial (D) dependent variables (C) Is the depiction of a serial murder that happened 6. In Rhetorical Communication Theory the major earlier emphasis has been placed on: (D) Is a merger of two earlier films (A) Communicator (B) Audience 16. World Service of Pakistan Television can be watched (C) Response (D) None of these in: 7. The panel study is sensitive to— (A) 30 countries (B) 40 countries (A) experimental mortality (C) 50 countries (D) None of these (B) cost-effectiveness 17. has invested in the Indian — (C) response classification (D) instrumental criticality (A) 8. The author of the well known communication book (B) Asia News International “Men, Message and Media: A look at Human (C) United News of India Communication” is: (D) Indo-Asia News Agency (A) Charles Wright (B) Herbert Bruever 18. UPI is the abbreviation of: (C) Wilbur Schram (D) None of these (A) United Press of India 9. Discourse analysis considers all human communication (B) United Press International as a— (C) United Press Indonesia (A) content (B) starting point (D) None of these (C) narrative (D) contemplation 19. An editor, in order to maintain consistency in visual 10. Readers of a specialized magazine are known as: style in his newspaper, should— (A) Homogenous audience (A) use outlines in bold types (B) Heterogeneous audience (B) use all cap headlines (C) Both of these (C) use fonts within one type family (D) None of these (D) use italics for intros 4 Practice Sets U.G.C. Mass Communication and Journalism 20. The meeting of professionals having a series of 31. Assertion (A) : The language of newspaper in India prepared lectures, followed by questions and answers, is expanding exponentially whereas newspaper is on is called: the decline in the Western countries. (A) Seminar (B) Workshop Reason (R) : There is a large number of neo-literates (C) Symposium (D) None of these in various States of India and they buy newspaper to 21. Simultaneous presentation of two contradictory read. visuals is called— (A) Both (A) and (R) are true (A) Counterpoint (B) Counter angle (B) Both (A) and (R) are true, but (R) is not the (C) Counter bias (D) Counter view correct explanation of (A) 22. The news which appears in the papers two or three (C) (A) is true, but (R) is false days before an important event is called: (D) (A) is false, but (R) is true (A) Curtain Raiser (B) Background 32. APNS represents: (C) Follow up (D) None of these (A) Editors (B) Reporter 23. broadcast commercial produced for the purpose of (C) News paper owner (D) None of these demonstration is identified as— 33. Assertion (A) : The does not cater (A) trial commercial to the needs of the common people. (B) exhibition commercial Reason (R) : All the television channels are owned (C) model spot by the rich and powerful persons. (D) speculation spot (A) Both (A) and (R) are true 24. Hasrat Mohani published the newspaper: (B) Both (A) and (R) are true, but (R) is not the (A) The Comrade (B) Al-Hilal correct explanation of (A) (C) -I-Muallah (D) None of these (C) (A) is true, but (R) is false 25. In newspapers, news headlines, should be written (D) (A) is false, but (R) is true around a strong……… 34. The Nation is the sister publication of: (A) Adjective (B) Adverb (A) The dawn (B) The Jang (C) Verb (D) Participle (C) The Nawa-e-Waqt (D) None of these 26. Irshad Ahmed Haqani writes his column under in: 35. Assertion (A) : Every year a large number of new (A) Harf-e-Haq (B) Harf-e-Akhir brands fail and thus die. (C) Harf-e-Tamannah (D) None of these Reason (R) : Brands survive only when they have 27. Assertion (A) : With exposure to global media, the functional value. organic model of development is lost sight of. (A) Both (A) and (R) are true Reason (R) : Western values and consumerism have (B) Both (A) and (R) are true, but (R) is not the taken over the mindset of common people exposed correct explanation of (A) to Western culture through media. (A) Both (A) and (R) are true (C) (A) is true, but (R) is false (B) Both (A) and (R) are true, but (R) is not the (D) (A) is false, but (R) is true correct explanation of (A) 36. Who was the founder of the Dawn? (C) (A) is true, but (R) is false (A) Haroon brothers (D) (A) is false, but (R) is true (B) Quaid-e-Azam 28. Which of the private Pakistani T.V. Channel has the (C) Altaf Hussain greatest number of viewers? (D) None of these (A) P.T.V. (B) S.T.N. 37. Find out the correct chronological sequence of the (C) GEO (D) None of these following news agencies— 29. Assertion (A) : The tribe of eminent newspaper (A) Havas, Reuters, United Press International, editors has vanished from India. Bloomberg Reason (R) : The corporatisation of Indian press and (B) Reuters, Havas, Bloomberg, United Press the focus on profits have made it difficult for International conscientious people to enter the profession. (C) Bloomberg, Havas, Reuters, United Press (A) Both (A) and (R) are true International (B) Both (A) and (R) are true, but (R) is not the (D) United Press International, Reuters, Bloomberg, correct explanation of (A) Havas (C) (A) is true, but (R) is false 38. Who was the founder of yellow journalism: (D) (A) is false, but (R) is true (A) William Hurst 30. Communication is a: (B) William John (A) Theory (B) Strategy (C) William Hickey (C) Process (D) None of these (D) None of these Practice Sets U.G.C. Mass Communication and Journalism 5 39. Find out the correct sequence of the stages identified (C) National Broadband CTV Network (NBC) in the information processing theory. (D) None of these (A) Attention, comprehension, acceptance, retention, 45. Match List-I with List-II— action List-I List-II (B) Comprehension, acceptance, retention, attention, (a) Tamasha 1. Kerala action (b) Bhaona 2. Tamil Nadu (C) Attention, acceptance, comprehension, retention, (c) Therukoothu 3. Asom action (d) Theyam 4. (D) Attention, action, comprehension, acceptance, Code: retention (a) (b) (c) (d) 40. Civil and Miliatary Gazette was first published (A) 4 3 2 1 from: (B) 1 2 3 4 (A) Karachi (B) Lahore (C) 3 4 1 2 (C) Delhi (D) None of these (D) 2 1 4 3 41. Match List-I with List-II— 46. A sheet containing facts and detailed information on List-1 (Personality) any issue is known as: (a) Edward Muybridge (A) Summary (B) Write up (b) Thomas Edison (C) Backgrounder (D) None of these (c) Louis Lumiere 47. Muhammadan Social Reformer was the English name (d) Andre Bazin of: List-II (Associated with) (A) Muhazzab (B) Makhzan 1. Cinematography (C) Tahzeeb-ul-Akhlaq (D) None of these 2. Recording of Animal Movements 48. Pakistan’s first official news agency was: 3. Cathiere Du Cinema (A) UPI (B) IPA 4. Kinetoscope (C) APP (D) NNI Code : 49. CPNE is the representative body of : (a) (b) (c) (d) (A) Editors (B) Newspaper owners (A) 1 2 3 4 (C) Working Journalist (D) None of these (B) 4 3 2 1 50. Leader is the name of: (C) 2 4 1 3 (A) Leading story on the front page (D) 3 1 4 2 (B) Main Feature 42. The right to freedom of speech and expression of (C) Opening Editorial citizens is enshrined in the Constitution of Pakistan (D) None of these under Article: (A) 15 (B) 19 Answers and Explanations (C) 81 (D) None of these 1. (C) Article 361 A—Protection of publication of 43. Match List-I with List-II— proceedings of Parliament and State Legislatures. List-I (Terms) (1) No person shall be liable to any proceedings, (a) Pre-flash (b) Telefilm civil or criminal, in any court in respect of the (c) Free cinema (d) Cinema Verite publication in a newspaper of a substantially true List-II (Explanation) report of any proceedings of either House of 1. Documentary film making movement in Parliament or the Legislative Assembly, or, as Britain the case may be, either House of the Legislature, 2. Documentary film making technique of a State, unless the publication is proved to 3. Exposing of raw film to soft light before have been made with malice: shooting Provided that nothing in this clause shall apply 4. Film made for television broadcast to the publication of any report of the proceedings Code: of a secret sitting of either House of Parliament (a) (b) (c) (d) or the Legislative Assembly, or, as the case may (A) 1 2 3 4 be, either House of the Legislature, of a State. (B) 2 1 4 3 (2) Clause (1) shall apply in relation to reports (C) 3 4 1 2 or matters broadcast by means of wireless (D) 4 3 2 1 telegraphy as part of any programme or service 44. Which one is he largest cable network in Pakistan? provided by means of a broadcasting station as (A) Info Highway – CTV Network it applies in relation to reports or matters (B) World call (Media Majie CTV Network) published in a newspaper. Explanation—In this 6 Practice Sets U.G.C. Mass Communication and Journalism article, ‘newspaper’ includes a news agency character set of a single size and style of a report containing material for publication in a particular typeface. For example, the complete newspaper. set of all the characters for ‘9- point Bulmer’ is 2. (C) Television is a telecommunication medium used called a font, and the ‘10- point Bulmer’ would for transmitting moving images in monochrome be another separate font, but part of the same (black-and-white), or in color, and in two or three font family, whereas ‘9- point Bulmer boldface’ dimensions and sound. would be another font in a different font family 3. (D) of the same typeface. One individual font 4. (C) Shannon is noted for having founded information character might be referred to as a ‘sort’, ‘piece theory with a landmark paper, A Mathematical of font’, or ‘piece of type’. Theory of Communication, that he published in Font now-a-days is frequently used synonymously 1948. Warren Weaver was an American scientist, with the term typeface, although they had clearly mathematician, and science administrator. He is understood different meanings before the advent widely recognized as one of the pioneers of of digital typography and desktop publishing. machine translation. 20. (A) A seminar is a form of academic instruction, 5. (C) either at an academic institution or offered by a 6. (B) Rhetoric is the art of discourse, wherein a writer commercial or professional organization. It has or speaker strives to inform, persuade or motivate the function of bringing together small groups particular audiences in specific situations. for recurring meetings, focusing each time on 7. (A) some particular subject, in which everyone 8. (C) Wilbur Lang Schramm was a scholar and present is requested to actively participate. “authority on mass communications”.Schramm 21. (A) In print-making, impressions taken from a print was especially influential for his 1964 book Mass or drawing by passing it through a press against Media and National Development which was a damp sheet or paper. The image appears in published in conjunction with UNESCO. reverse. 9. (C) 10. (A) 11. (A) 12. (C) 22. (A) A curtain raiser is a performance, stage act, show, 13. (B) Radio format that specifies every element of the actor or performer that opens a show for the main program. attraction. The term is derived from the act of 14. (C) raising the stage curtain. 15. (B) In media, a spin-off is a radio program, television 23. (D) program, video game or any narrative work, 24. (C) Maulana Hasrat Mohani was an Indian activist derived from one or more already existing works, in the Indian Independence Movement, and a that focuses, in particular, in more detail on one noted poet of the Urdu language. aspect of that original work (e.g., a particular topic, character, or event). A spin-off may be 25. (C) called a sidequel when it exists in the same 26. (C) Irshad Ahmed Haqqani was a senior editor, chronological frame of time as its predecessor veteran journalist and reputed column writer for work. One of the earliest spin-offs of the modern the Jang Group of Newspapers. His series of media era, if not the first, happened in 1941 when columns have been published in many volumes the supporting character Throckmorton P. in Urdu language. His famous column “Heraf Guildersleeve from the old time radio comedy Temana” has still great influence even after his show Fibber McGee and Molly became the star death, upon people of Pakistan especially of his own program The Great Guildersleeve intellectuals and politicians of Pakistan. (1941-57). 27. (A) 16. (B) 28. (C) Geo TV is a Pakistani television channel 17. (B) Reuter’s agency built a reputation in Europe for established in May 2002 and owned by the being the first to report news scoops from abroad, Independent Media Corporation. The channel like the news of Abraham Lincoln’s assassination. began test transmission on 14 August 2002, with After many decades of progress, almost every regular transmission beginning 1 October major news outlet in the world subscribes to the 2002. Reuters company’s services. It operates in, at 29. (B) 30. (C) 31. (A) 32. (C) 33. (A) least 200 cities in 94 countries, supplying news 34. (C) The Nation is Lahore-based English-language text in about 20 languages. newspaper in Pakistan. It is published by Majid 18. (B) Nizami and edited by Saleem Bukhari. Arif 19. (C) In typography, a font is traditionally defined as Nizami who was the first editor and founder of a quantity of sorts composing a complete the newspaper was fired by his uncle and the Practice Sets U.G.C. Mass Communication and Journalism 7 Waqt Media Group editor-in-chief and publisher l Bloomberg—Bloomberg L.P. was formed as Majid Nizami. a Delaware Limited Partnership in 1981 and 35. (A) has been in business since 1983. Michael 36. (B) DAWN is Pakistan’s oldest and most widely read Bloomberg owns 88% of the partnership. English-language newspaper. It was founded by 38. (A) William Randolph Hearst was an American Quaid-i-Azam Mohammad Ali Jinnah in Delhi, newspaper publisher who built the nation’s India, on 26 October 1941 as a mouthpiece for largest newspaper chain and media company the Muslim League. Hearst Communications and whose flamboyant l 37. (A) Havas—It bears the name of Charles Louis methods of yellow journalism influenced the HAVAS, founder of France’s first press agency nation’s popular media by emphasizing in 1835. sensationalism and human interest stories. l Reuters—The Reuter agency was established 39. (A) 40. (B) 41. (C) 42. (B) 43. (C) in 1851 by Paul Julius Reuter in Britain at the Royal Exchange. 44. (A) 45. (A) 46. (C) l United Press International—Formally named 47. (C) Tehzeeb-ul-Ikhlaq was a journal published by ‘United Press Associations’ for incorporation the Muslim reformer Sir Syed Ahmed Khan and legal purposes, but publicly known and between 1871 and 1897. The journal published identified as United Press or UP, it was created alternative Muslim perspectives, written in plain by the 1907 uniting of three smaller news language. It gave voice to the publisher’s syndicates by the Midwest newspaper publisher religious, social, and reforming opinions, and is E. W. Scripps. In 1958, it became United Press credited with establishing him as one of the International after absorbing the International fathers of Urdu fiction. News Service (INS). 48. (C) 49. (A) 50. (C) q q q Paper-III

1. Assertion (A) : Small and Medium newspapers in (B) Both (A) and (R) are true, but (R) is not the India will have bleak future with the corporatisation correct explanation of (A) of mass media. (C) (A) is true, but (R) is false Reason (R): The Union Government has not declared (D) (A) is false, but (R) is true media business as an industry and it is responsible 8. The concept of Development Support Communication for their bleak future. was presented by: (A) Both (A) and (R) are true (A) Joseph Ascroft (B) Both (A) and (R) are true, but (R) is not the (B) Erskine Childer correct explanation of (A) (C) Quebral (C) (A) is true, but (R) is false (D) None of these (D) (A) is false, but (R) is true 9. Assertion (A) : Editing is a lost art in print journalism. 2. A story appearing with the name of the writer is Reason (R) : These days, language precision is not called: a qualification for recruitment by newspapers. (A) Credit Line (B) By Line (A) Both (A) and (R) are true (C) Print Line (D) None of these (B) Both (A) and (R) are true, but (R) is not the 3. Assertion (A) : The Right to Information has created correct explanation of (A) hurdles for good governance in India. (C) (A) is true, but (R) is false Reason (R) : The Right to Information has become (D) (A) is false, but (R) is true a credible source of news for mass media for 10. The name of the international organization working investigative journalism. for two-way flow of communication is: (A) Both (A) and (R) are true (A) Transparency International (B) Both (A) and (R) are true, but (R) is not the (B) UNESCO correct explanation of (A) (C) Amnesty International (C) (A) is true, but (R) is false (D) None of these (D) (A) is false, but (R) is true 11. Identify the chronological sequence of the following 4. Radio Pakistan was converted into Pakistan Broad- communication theorists. casting Corporation in: (A) Harold Lasswell, Shannon and Weaver, Theodore (A) 1964 (B) 1972 Newcomb, Elisabeth Noelle Neuman (C) 1976 (D) None of these (B) Shannon and Weaver, Theodore New comb, 5. Assertion (A) : The Government has made legislations Elisabeth Noelle Newman, Harold Lasswell on corporate social responsibility for effective com- (C) Theodore Newcomb, Elisabeth Noelle Newman, munity relations. Harold Lasswell, Shannon and Weaver Reason (R) : The corporate giants must do their bit (D) Shannon and weaver, Theodore Newcomb, for national development. Elisabeth Noelle Newman, Harold Lasswell (A) Both (A) and (R) are true 12. The public relations department of the Federal (B) Both (A) and (R) are true, but (R) is not the correct Government is known as: explanation of (A) (A) DGPR (B) PID (C) (A) is true, but (R) is false (C) DPR (D) None of these (D) (A) is false, but (R) is true 13. Identify the sequence of the following developmental 6. The cultivation theory was put forward by: models chronologically— (A) Denis McQuail (B) Joseph (A) Diffusion of innovation, dependency, multiplicity, (C) George Gerbner (D) None of these modernization 7. Assertion (A) : The obsession of Indian print media (B) Modernization, diffusion of innovation, dependency, with politics is a historical legacy. multiplicity Reason (R) : Because many political leaders were (C) Multiplicity, modernization, diffusion of innovation, associated with newspapers to advocate the cause of dependency freedom before 1947. (D) Dependency, multiplicity, diffusion of innovation, (A) Both (A) and (R) are true modernization Practice Sets U.G.C. Mass Communication and Journalism 9 14. The way in which the message travels to the receiver 21. Which of the following is the combination of sound is called: bite and stand up? (A) Encoding (B) Decoding (A) Package (B) Talking heads (C) Channel (D) Source (C) Voice-over (D) Supers 15. Identify the correct sequence of the following laws 22. The major function of Television is to provide: of the press— (A) Entertainment (B) Information (A) Right to Information Act, Copyright Act, Official (C) Education (D) All the three Secrets Act, Contempt of Courts Act 23. The Soviet media theory had its roots in— (B) Copyright Act, Official Secrets Act, Contempt (A) Italian Fascist philosophy of Courts Act, Right to Information Act (B) Free enterprise approach of the west (C) Official Secrets Act,, Copyright Act, Contempt (C) German ideology of Courts Act, Right to Information Act (D) Japanese imperialist edicts (D) Contempt of Courts Act, Copyright Act, Right 24. Radio is a: to Information Act, Official Secrets Act (A) Cool medium (B) Hot medium 16. Any message given by other than the literal (C) Both ‘A’ and ‘B’ (D) None of these interpretation of words is called: (A) Verbal Communication 25. The television news writing these days includes— (B) Non Verbal Communication (A) hyperboles (C) Audio Communication (B) non-sequiturs (D) Visual Communication (C) gender-neutral words 17. Match the List-I with List-II— (D) uncommon abbreviations List-I List-II 26. The founding fathers of the mathematical or electronic (a) Banner 1. Emergency theory of communication are: (b) Sedition 2. Headlines (A) Roger and Berlo (c) Berliner 3. Independence (B) Shannon and Weaver (d) Swadesh Mitran 4. Newspaper format (C) McQuail and Windahl Code: (D) Blumer and Katz (a) (b) (c) (d) 27. The largest circulated English news magazine of India (A) 2 1 4 3 is— (B) 3 4 1 2 (A) Outlook (B) The Week (C) 1 2 4 3 (C) India Today (D) The Frontline (D) 4 1 3 2 28. The term yellow journalism was started from: 18. The concept of “Global Village” was first introduced (A) Pakistan (B) India by : (C) Germany (D) USA (A) Marshal McLUHAN 29. Charles R. Wright was the first theorist who identified (B) Wilbur Schramm the media function of— (C) Charles Wright (A) information (B) education (D) Joseph Klapper (C) interpretation (D) entertainment 19. Match the List-I with List-II— 30. The founder of Jang-Group of Newspapers is: List-I (A) Mir Shakil ur Rehman (a) Coffingates (B) Mir Khalil ur Rehman (b) 2G Spectrum Expose (C) Mir Javed ur Rehman (c) Television (D) Mir Ibrahim ur Rehman (d) MacBride Commission List-II 31. The British Broadcasting Corporation’s main revenue 1. B.G. Verghese 2. Gopikrishnan source for a long time was— 3. Tarun Tejpal 4. Pranav Roy (A) Government subsidy Code: (B) Licence fee (a) (b) (c) (d) (C) Public donations (A) 3 4 1 2 (D) Sale of bonds (B) 3 2 4 1 32. The term ‘Deck’ is used for: (C) 1 2 3 4 (A) Headline (B) Part of a headline (D) 4 3 2 1 (C) Box (D) None of these 20. To be considered a daily, a newspaper has to appear 33. Indian television channels are accused of promoting at least: the stereotype of women being— (A) Four times a week (B) Five times a wee (A) aggressive (B) affectionate (C) Six times a week (D) Seven times a week (C) submissive (D) critical 10 Practice Sets U.G.C. Mass Communication and Journalism 34. Press Note can issue? 46. What is by line? (A) Editor (B) Government official (A) A matter written with lines (C) Reporter (D) Sub-editor (B) A track of train 35. Who first described mass media as a cultural (C) Reporter’s name given with printed story industry? (D) none of these (A) Stuart Hall 47. Section 95 of the Criminal Procedure Code permits (B) Theodor Adorno a State Government the forfeiture of— (C) Stuart Mill (A) offending publication (D) Jean Boudrillard (B) security deposit 36. The first issue of the India Gazette published in (C) printing press ...... ? (D) journalistic accreditation (A) November 1780 (B) August 1880 48. PID? (C) August 1947 (D) None of these (A) Public intelligent department 37. The main purpose of asymmetric two-way model of (B) Pakistan institution of development public relations is— (C) Press information department (A) distortion of facts (D) None of these (B) scientific persuasion 49. The constitutional restriction on Article 19(1 )(a) in (C) personality promotion the form of public order falls within the concentric (D) discourage competition circle of— 38. Registration of Press and Publication Ordinance was (A) obscenity (B) law and order introduced in: (C) security of State (D) defamation (A) 1963 (B) 1971 50. What is considered as father of popular Journalism: (C) 1973 (D) 1988 (A) Lord North Cliff (B) Elahu Katz 39. In communication, redundancy has— (C) E.M. Rogers (D) None of these (A) highest predictability 51. The Shannon and Weaver model of communication (B) lowest predictability is— (C) balanced predictability (A) Modular (B) Circular (D) imperfect predictability (C) Linear (D) Non-linear 40. What is yellow journalism? 52. Continuation of a story on another page is called? (A) Exploitative sensational (A) Reference (B) Follow-up (B) Classified telephone directory (C) Jump (D) None of these (C) A low priced novel 53. The Surgeon-General’s report focussed on the impact (D) None of these of television violence on— 41. ‘Enlightened self-interest’ is the notion behind— (A) youth (B) women (A) risk management (C) children (D) ethnic minorities (B) event management 54. The term Artillery of the press was coined by : (C) corporate social responsibility (A) James reston (B) Qilbur Schramm (D) publicity campaigns (C) MM clean (D) Lazarsfeld 42. What is editorial? 55. The issue of monopoly press was debated extensively (A) Piece of interview during the Prime Ministership of— (B) A point of view of the news paper (A) Jawaharlal Nehru (B) (C) One-Sided approach of the Govt. (C) I. K. Gujral (D) H. D. Deve Gowda (D) None of these 56. The modern version of old hero is . 43. According to Umberto Eco, aberrant decoding takes (A) Famous personality (B) Celebrity place in a— (C) V I P (D) Powerful personality (A) tribal society 57. A licence in copyright matters creates in the (B) fanning society license— (C) mass society (A) public right (B) personal right (D) convergent society (C) proprietory right (D) statutory right 44. What is Dummy? 58. Intra Personal Communication is: (A) A dead body of an animal (A) Communication between two persons (B) Make up of newspaper (B) Inner monologues communications within self (C) Front page of the newspaper (C) Communication with more people (D) None of these (D) Communication with masses 45. Gatefold can be mostly seen in— 59. The community radio concept is identified with— (A) magazines (B) newspapers (A) broadcasting (B) narrowcasting (C) books (D) posters (C) personal casting (D) podcasting Practice Sets U.G.C. Mass Communication and Journalism 11 60. The Magic Bullet theory of mass communication was 74. A very intricate, complex and refined tool of evolved by: communication is: (A) Ball Rokeach (B) Klapper (A) gesture (B) language (C) George Gerber (D) None of these (C) smiling (D) posture 61. The communication theory of developmental 75. Dance is a very refined and artistic form of: communication emphasized— (A) Nonverbal Communication (A) top-down communication (B) Verbal Communication (B) mechanistic communication (C) Both verbal and nonverbal communication (C) epistemological approach (D) Language (D) extensive demonstrations 62. A journalist who is not attached with any newspaper Answers and Explanations is called: 1. (B) (A) Retainer (B) Correspondent 2. (B) The byline on a newspaper or magazine article (C) Free Lancer (D) Stinger gives the date, as well as the name of the writer 63. The middle range theory of communication was of the article. Bylines are commonly placed advocated by— between the headline and the text of the article, (A) John Fiske (B) Robert Merton although some magazines place bylines at the (C) Karl Marx (D) M.S. Archer bottom of the page to leave more room for 64. Dr. Gobbles is known as father of: graphical elements around the headline. (A) Advertising (B) Public Relation 3. (D) 4. (B) 5. (D) (C) Propaganda (D) None of these 6. (C) George Gerbner was a professor of communication 65. A universal generalisation is the main feature of……. and the founder of cultivation theory. His explanation. dissertation, “Toward a General Theory of (A) purposive (B) accidental Communication,” won USC’s award for “best (C) inductive (D) deductive dissertation.” 66. UPI is the abbreviation of: 7. (A) 8. (A) 9. (C) 10. (D) (A) United Press of Indonesia 11. (A) Harold Dwight Lasswell: Lasswell’s work was (B) United Press of India important in the post-World War-II development (C) United Press International of behaviouralism. Similarly, his definition of (D) None of these propaganda was also viewed as an important 67. In the two-way symmetric model of public relations, development to understanding the goal of the model of communication used is— propaganda. Laswell’s studies on propaganda, (A) person-to-person (B) group-to-group produced breakthroughs on the subject to (C) person-to-group (D) group-to-person broaden current views on the means and stated 68. Acknowledgment if the source of a picture or a story objectives that could be achieved through is called? propaganda to include not only the change of (A) Credit line (B) Byline opinions but also change in actions. His book (C) Courtesy (D) Reference aim to indoctrinate was viewed as the hallmark 69. Multi-tasking in journalism is due to— of propaganda. He inspired the definition given (A) media globalisation by the Institute for Propaganda Analysis, (B) economic liberalisation Shannon and Weaver: In 1948, Claude Elwood (C) social integration Shannon published ‘A Mathematical Theory of (D) technology convergence Communication’ article in two parts in the July 70. Tabloid newspaper is of small size with: and October numbers of the Bell System (A) 3 columns (B) 4 columns Technical Journal. In this fundamental work he (C) 5 columns (D) None of these used tools in probability theory, developed by 71. The reading of the script to check the errors is Norbert Wiener. called: Theodore Newcomb: The Newcomb’s model (A) Composing (B) Proof-reading of communication was introduced by Theodore (C) Editing (D) None of these M. Newcomb of the University of Michigan in 72. A brief introduction of a photograph is called: 1953. He gives different approach to the (A) Embargo (B) Credit line communication process. The main purpose of (C) Caption (D) None of these this theory is to introduce the role of 73. OB stands for: communication in a social relationship (society) (A) Open Box (B) Outdoor Broadcast and to maintain social equilibrium within the (C) Official Beat (D) None of these social system. Practice Sets UGC-NET/JRF/SET Mass Communication And Journalism (Paper-II & III )

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