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2015 Sponsorship Overview and Opportunities 2015 Sponsorship Overview and Opportunities 1 // 2015 Sponsorship Overview and Opportunities ABOUT THE ANA 2015 CONFERENCE PORTFOLIO The ANA (Association of National Advertisers) provides leadership that advances Brand Masters marketing excellence and shapes the future of the industry. Founded in 1910, February 4–6 // The Ritz Carlton- Laguna Niguel // Dana Point, CA the ANA’s membership includes more than 640 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA Media Leadership also includes the Business Marketing Association (BMA) and the Brand Activation March 4–6 // The Diplomat Resort & Spa // Hollywood, FL Association (BAA) which operate as divisions of the ANA. The ANA advances the Advertising Law & Public Policy interests of marketers and promotes and protects the well-being of the marketing March 31–April 1 // The Four Seasons // Washington, DC community. For more information, visit www.ana.net, or follow us on Twitter, Facebook, LinkedIn, and Instagram. **BAA Annual Marketing Conference April 13–15 // The Westin Chicago River North // Chicago, IL ABOUT SPONSORING WITH THE ANA Advertising Financial Management April 26–29 // Arizona Biltmore // Phoenix, AZ Sponsorship with the ANA allows companies to have exposure and engage with **BMA Annual Conference senior level client side marketers – our members. Conference sponsorships at May 27–29 // Sheraton Chicago Hotel & Towers // Chicago, IL our national industry conferences provide opportunities to have access to ANA members through exhibit spaces, coffee breaks, dinners, breakfasts, receptions **ANA/BAA Shopper Marketing Conference and so much more. There are 2 types of sponsorship levels as well as 2 annual June 10–12 // The Diplomat Resort & Spa // Hollywood, FL partnership programs which provide a comprehensive package of unique touch points to connect with ANA members and other conference attendees: Digital & Social Media Conference (West) July 15–17 // Terranea Resort // Rancho Palos Verdes, CA Conference Sponsors have the ability to choose specific sponsor assets at ANA national industry conferences and include exclusive sponsorship of breakfast, Masters of Measurement lunch, networking coffee breaks, Wi-Fi, live streaming, receptions or dinner September 16–18 // Edec Roc // Miami Beach, FL (where available). National industry conferences are open to members and Masters of Marketing Annual Conference non-members and registration fees apply. October 14–17 // Marriott World Center // Orlando, FL Exhibitors achieve presence at ANA national industry conferences with a dedicated Multicultural Marketing & Diversity tabletop exhibit located outside the general session room. November 8–10 // Fontainebleau // Miami Beach, FL Strategic Partner and Thought Leader Program allows for the ultimate year-round **BAA Law Conference partnership for a limited number of sponsors. More details on these elite partner- November 9–11 // Chicago Marriott Downtown Magnificant Mile // Chicago, IL ship offerings may be found on page 3. Digital & Social Media Conference (East) December 2–4 // The Ritz-Carlton // Amelia Island, FL **Please contact [email protected] or [email protected] for more info. 2 // 2015 Sponsorship Overview and Opportunities TWO SPONSORSHIP LEVELS: OTHER SPONSORSHIP OPTIONS: • Conference Sponsors will be positioned as such and promoted on the specific • ANA Strategic Partner Program: ANA’s most exclusive sponsorship level is that sponsored conference agenda page with logo prior to the conference. Sponsor of ANA Strategic Partner. Strategic Partners are provided year-round access, logo also appears on printed onsite materials and is recognized onstage in the involvement, and networking with various ANA member touch points including general session room. national industry conferences, the Annual Masters of Marketing Conference, members only conferences, committee meetings, webinars, e-newsletters and • Exhibitors achieve onsite presence at the selected ANA national industry confer- more. The ANA Strategic Partner program is limited to 12 partners and has ence with a dedicated tabletop exhibit located outside the general session room. been sold out since its inception in 2010. 2015 partners include: A+E Television Networks, Active International, BrightLine, Collective, Google, Mashable, NOTE: There is a renewal deadline for incumbent sponsors approximately 60 days prior to Meredith, Microsoft, Mobile Marketing Associations (MMA), Starcom MediaVest the event. After that time, sponsorships are available on a first come first served basis. Group, Time Inc., and USPS. ANA releases the attendee list with name, title and company onsite only. • ANA Thought Leadership Program: The cornerstone of the Thought Leadership Series program is a sole sponsored custom digital and print magazine which is filled with actionable advice, case studies, trends and best practices supplied by our Thought Leader. Other ANA member touch points include exhibition at the Annual Masters of Marketing, one Webinar Wednesday, e-newsletter contri- butions, advertisements in ANA magazine and passes to ANA national industry conferences. The ANA Thought Leadership program is limited to 12 participants. 2015 partners include Ease Commercial Services, Lippincott, USPS, Yahoo, TVB, Decideware, Centro, The Wall Street Journal, Millennial Media, RocketFuel and Simulmedia. 3 // 2015 Sponsorship Overview and Opportunities SPONSORSHIP INVENTORY AND BENEFITS OVERVIEW: RECEPTIONS: After a full day in General Session, it’s time to unwind and network. To alleviate exhaustion, ANA offers a 1-hour standard full bar Available at ANA’s national industry conferences (check conference snapshots reception with passed Hors d’oeuvres, creating a perfectly relaxed networking beginning on page 6 for specific availability): opportunity for attendees. Reception sponsors are entitled to the standard benefits as an ANA Conference Sponsor* and the ability to display signage and distribute materials/gift bags if desired. The sponsor may choose to personalize the reception with entertainment or decoration (at the CONFERENCE SPONSORSHIP LEVEL: sponsor’s expense). DINNER: The end of a day signals time to wind down and mingle with your BREAKFAST: Begin the day sharing insights and content with event attendees colleagues. There is no better way to follow the evening cocktail reception either for 15 minutes within the breakfast room, or with a 2 – 3 minute than with a good meal. Like other meal sponsorships, Dinner includes up welcome on stage in the general session room. Sponsoring a breakfast will to a 10 minute speaking opportunity all the standard benefits as an ANA reward you with all the standard benefits as an ANA Conference Sponsor* and Conference Sponsor*, an additional complimentary registration (4 in total) you can provide additional signage or distribute additional materials/collateral and the ability to distribute materials/gift bags at each table. ANA will assist to the breakfast diners. with inviting selected attendees to dine with your executive team at one (1) NETWORKING COFFEE BREAKS: ANA General sessions are packed with VIP table. The dinner sponsor may welcome the attendees from a podium content, which is why we plan for a 15-20 minute hard stop in the agenda and provide additional entertainment such as a musician, comedian or band for an AM coffee break. This pause will allow a sponsor to show up to a: 60 toward the end of the dinner (at the sponsor’s expense). video/sizzle reel within the General Session room indicating the start of the WI-FI: There is no escaping the digital world we live and work in. Therefore, break. ANA also offers a continuous PM coffee break that has no hard stop in ANA offers a sponsorship of the Wi-Fi services within the general session the agenda. These sponsored respites include all the standard benefits as an room throughout the conference. Sponsor’s can customize Wi-Fi cards with ANA Conference Sponsor* and the ability to distribute materials, collateral or sponsor logo and log-in information. Customized Wi-Fi cards will be placed promotion items near the coffee stations during your break. at each seat in general session and at the registration desk, includes all LUNCH: Providing the mid-day meal is crucial for maintaining one’s strength standard benefits as an ANA conference sponsor. at a conference (especially with all the information being shared). Lunchtime LIVE STREAMING: Sometimes attendees are unable to physically attend entitles you to a 15 minute speaking opportunity in the lunch room and all the our events so ANA created a Live Streaming sponsorship. The sponsor for standard benefits as an ANA Conference Sponsor* with the ability to distribute this opportunity will have their logo placed predominantly on the video screen materials, collateral or promotion items at the luncheon. and along with the other Conference Sponsors down the right hand side of the player; plus sponsor attribution under the Live Stream Registration section of the agenda to say “Live Streaming Option Sponsored by XXXX”; all the standard benefits as an ANA Conference Sponsor* are included. 4 // 2015 Sponsorship Overview and Opportunities TEXT Q&A: Here is a great way to stay top of mind during the conference. This EXHIBITOR SPONSORSHIP LEVEL: unique sponsorship allows attendees to text in questions for the Q&A portion at the end of each presentation. Sponsorship of the Text Q&A includes logo • The conference exhibitor has a permanent footprint for the duration
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