Shortlist (Entertainment Lions)

Cat. En Title Client Product Entrant Country Agency Production No try Company Company No A01 (Cinema & Theatrical: Fiction Film)

A01/ 00 CANDIES TARJETA TARJETA BBDO ARGENTI BBDO 002 11 NARANJA NARANJA ARGENTINA NA ARGENTINA 9 Buenos Aires Buenos Aires

A01/ 01 CINERGÍA II GAS CINERGÍA ARENA MEDIA SPAIN ARENA EL TERRAT 007 75 NATURAL II Madrid MEDIA Madrid Barcelona 0 FENOSA

A02 (Cinema & Theatrical: Non-Fiction Film)

A02/ 01 FREE THE UNILEVER PERSIL / MULLENLOWE UNITED MULLENLOW RSA FILMS 003 00 KIDS OMO GROUP London KINGDO E GROUP London 5 M London

A04 (TV & Broadcast: Fiction 15 minutes or under in Length)

A04/ 00 ORANGEAID - NTUC ORANGEA BBH SINGAPO BBH DOGHOUSE7 008 32 LAST DAY OF INCOME ID SINGAPORE RE SINGAPORE 3 PICTURES 0 SCHOOL BURSARY Selangor AWARD

A04/ 01 MOG'S SAINSBUR SUPERMA AMVBBDO UNITED AMVBBDO OUTSIDER 013 39 CALAMITY Y'S RKET London KINGDO London London 7 M

A05 (TV & Broadcast: Fiction 15 minutes or over in Length)

A05/ 00 LOVE LIKE MONDELÉ LACTA OGILVYONE GREECE OGILVYONE FOSS 001 59 THERE'S NO Z WORLDWIDE WORLDWIDE PRODUCTIO 1 TOMORROW INTERNATI ATHENS ATHENS NS Athens ONAL

A06 (TV & Broadcast: Non-Fiction Series )

A06/ 00 RISE NIKE NIKE RISE AKQA London UNITED AKQA London FIRECRACKE 005 21 PHILIPPINES BASKETBA KINGDO R FILMS 8 LL M London / CENTRAL DIGITAL Makati

A07 (TV & Broadcast: Non-Fiction 15 minutes or under in Length) A07/ 01 BEHIND THE IBCC CORPORA OGILVY BRAZIL OGILVY CONSPIRAÇ 002 62 T-SHIRT TE IMAGE BRASIL São BRASIL São ÃO FILMES 2 Paulo Paulo São Paulo / JAMUTE AUDIO Curitiba

A09 (Online: Fiction Series)

A09/ 01 NIKEWOMEN : NIKE CLOTHIN WIEDEN USA WIEDEN RSA FILMS 008 41 MARGOT VS G, +KENNEDY +KENNEDY New York City, 7 LILY FOOTWEA Portland Portland NY R AND ACCESSO RIES

A09/ 01 THE FAMILY FORD AUTOMOT VERY AGENCY DENMAR VERY NEW LAND 021 82 MOTOR IVES Copenhagen K AGENCY Copenhagen 1 COMPANY Copenhagen / NEW LAND Copenhagen

A09/ 00 CARMILLA KIMBERLY- U BY SMOKEBOMB CANADA SMOKEBOM SMOKEBOM 024 18 CLARK KOTEX ENTERTAINME B B 2 NT Toronto ENTERTAINM ENTERTAINM ENT Toronto ENT Toronto

A10 (Online: Fiction 15 minutes or under in Length)

A10/ 00 CLOSE TO AT&T AT&T BBDO New USA BBDO New ANONYMOU 001 15 HOME York York S CONTENT 1 Culver City

A10/ 00 BACKSTAGE APPLE APPLE TBWA\MEDIA USA TBWA\MEDIA THE MILL Los 016 91 WORLDWI ARTS LAB Los ARTS LAB Angeles 6 DE Angeles Los Angeles DEVELOP ERS CONFERE NCE (WWDC)

A10/ 01 BECOMING H&M H&M ADAM&EVEDD UNITED ADAM&EVED SONNY 022 45 BECKHAM B London KINGDO DB London London 1 M

A10/ 01 THE GAME BEATS BY BEATS BY R/GA HUSTLE USA R/GA R/GA 028 28 STARTS HERE DRE. DRE London LONDON HUSTLE 2 - NEW London ZEALAND

A10/ 01 DADS#SHARE PROCTER ARIEL BBDO INDIA INDIA BBDO INDIA RED ICE 036 39 THELOAD & GAMBLE MATIC Mumbai Mumbai FILMS 0 INDIA Mumbai

A10/ 01 NOT COMING REMY LOUIS XIII FRED & FARID USA FRED & FRED & 046 49 SOON MARTIN New York FARID New FARID New 8 York York

A10/ 01 THE RAT NETFLIX NETFLIX TBWA\CHIAT USA TBWA\CHIAT FURLINED 048 34 \DAY Los \DAY Los Santa 3 Angeles Angeles Monica / CUT + RUN Santa Monica / FRAMESTOR E Los Angeles

A10/ 00 MADDEN: THE EA MADDEN HEAT San USA HUNGRY 052 77 MOVIE SPORTS NFL 16 Francisco MAN Los 4 Angeles A10/ 00 OUT THERE CANADA OUTDOO CAA USA CAA SAVILLE 076 83 GOOSE R MARKETING MARKETING PRODUCTIO 6 APPAREL LOS ANGELES LOS NS Los ANGELES / Angeles, CA / CANADA CHEROKEE GOOSE FILMS Toronto Auckland / SPOT WELDERS Los Angeles

A11 (Online: Fiction 15 minutes or over in Length)

A11/ 01 THE FAMILY FORD AUTOMOT VERY AGENCY DENMAR VERY NEW LAND 002 82 MOTOR IVES Copenhagen K AGENCY Copenhagen 2 COMPANY Copenhagen / NEW LAND Copenhagen

A12 (Online: Non-Fiction Series )

A12/ 00 UNIMPOSSIBL GE GE BBDO New USA BBDO New BULLITT Los 006 35 E FILMS York York Angeles 1

A12/ 00 UNFAIRY UNICEF HUMANIT 180LA Santa USA 180LA Santa HOUSE OF 011 78 TALES ARIAN AID Monica Monica COLORS Sao 5 SERIES Paulo / CONSULADO São Paolo / BUBBA’S CHOP SHOP Burbank

A12/ 00 "THE MOST NORTON NORTON GREY SAN USA GREY SAN HELO Venice 015 78 DANGEROUS BY FRANCISCO FRANCISCO 7 TOWN ON SYMANTE THE C INTERNET" ORIGINAL DOCUMENTA RY SERIES

A12/ 01 THE LAB CANON CANON LEO BURNETT AUSTRAL LEO THE POOL 041 48 AUSTRALI CAMERA SYDNEY IA BURNETT COLLECTIVE 5 A SYDNEY Sydney / NYLON STUDIOS Sydney

A12/ 00 COCAINE: NETFLIX NARCOS VICE MEDIA USA VICE MEDIA VICE MEDIA 047 36 NARCOS, Brooklyn Brooklyn Brooklyn 0 SICARIOS AND PERU

A13 (Online: Non-Fiction 15 minutes or under in Length)

A13/ 00 COCAINENOM NETFLIX NARCOS WSJ. CUSTOM USA WSJ. WSJ. 011 02 ICS STUDIOS New CUSTOM CUSTOM 3 York STUDIOS STUDIOS New York New York

A13/ 01 LOOK WHO'S VOLVO VOLVO FORSMAN & SWEDEN FORSMAN & NEW LAND 045 03 DRIVING TRUCKS FMX BODENFORS BODENFORS Stockholm 8 Gothenburg Gothenburg

A13/ 01 MARRIAGE SK-II SKINCAR FORSMAN & SWEDEN FORSMAN & TOOL Santa 046 14 MARKET E BODENFORS BODENFORS Monica 7 TAKEOVER Gothenburg Gothenburg A13/ 01 DOPPELGÄN MEXICAN MEXICO LAPIZ Chicago USA LAPIZ 054 27 GER TOURISM AS A Chicago 7 TOURISTS BOARD TOURISTI C DESTINAT ION

A13/ 01 NEVER DIAGEO GUINNES AMVBBDO UNITED AMVBBDO TUBBY 066 58 ALONE S London KINGDO London BROTHER 5 M London

A13/ 01 MAGIC HP HP ALMAPBBDO BRAZIL ALMAPBBDO BANDO São 068 74 WORDS - THE São Paulo São Paulo Paulo 3 DOCUMENTA RY

A13/ 01 MAKE YOU PHILIPS PHILIPS OGILVY & USA OGILVY & H&O 080 67 HAPPEN NORELCO NORELCO MATHER New MATHER New PRODUCTIO 4 BRAND York York NS NEW YORK

A13/ 01 HAPPY TEARS SCA TEMPO PROXIMITY ITALY PROXIMITY SECTION 80 087 05 ITALIA Milan ITALIA Milan Milan 0

A13/ 00 IVINE AND UNICEF HUMANIT 180LA Santa USA 180LA Santa CONSULADO 092 86 PILLOW ARIAN AID Monica Monica São Paolo 8

A13/ 00 MUSTAFA UNICEF HUMANIT 180LA Santa USA 180LA Santa GILLES & 093 87 GOES FOR A ARIAN AID Monica Monica CECILIE 0 WALK London / BUBBA’S CHOP SHOP Burbank / CIRCLE OF SOUND Pacific Palisades

A13/ 01 CHAMKI: THE UNILEVER LIFEBUOY MULLENLOWE COLOMBI MULLENLOW 094 41 GIRL FROM GLOBAL SSP3 Bogotá A E SSP3 2 THE FUTURE D.C. Bogotá D.C. / MULLENLOW E LINTAS GROUP INDIA Mumbai

A13/ 01 THE THE NEW NYT VR VRSE.WORKS USA VRSE.WORK VRSE.WORK 112 29 DISPLACED YORK Los Angeles S Los Angeles S Los Angeles 1 TIMES

A13/ 01 MY MOTHER'S THE THE VRSE.WORKS USA VRSE.WORK VRSE.WORK 113 29 WING UNITED UNITED Los Angeles S Los Angeles S Los Angeles 3 NATIONS NATIONS

A13/ 01 WAVES OF THE THE VRSE.WORKS USA VRSE.WORK VRSE.WORK 115 29 GRACE UNITED UNITED Los Angeles S Los Angeles S Los Angeles 5 NATIONS NATIONS

A14 (Online: Non-Fiction 15 minutes or over in Length)

A14/ 00 "THE MOST NORTON NORTON GREY SAN USA GREY SAN HELO Venice 007 78 DANGEROUS BY FRANCISCO FRANCISCO 8 TOWN ON SYMANTE THE C INTERNET" EPISODE 1: HACKERVILLE A14/ 00 "THE MOST NORTON NORTON GREY SAN USA GREY SAN HELO Venice 008 78 DANGEROUS BY FRANCISCO FRANCISCO 9 TOWN ON SYMANTE THE C INTERNET" EPISODE 2: WHERE CYBERCRIME GOES TO HI

A14/ 01 UNFORGOTT ILLINOIS ANTI FCB CHICAGO USA FCB LORD + 021 56 EN COUNCIL HANDGUN CHICAGO THOMAS 4 AGAINST VIOLENCE Chicago HANDGUN VIOLENCE

A15 (Live Broadcast/Live Streaming)

A15/ 00 DREAM EXPEDIA TRAVEL 180LA Santa USA 180LA Santa WAYS & 001 24 ADVENTURES Monica Monica MEANS Los 3 Angeles

A15/ 00 SWITCHEROO MARS SNICKER BBDO New USA BBDO New THE 002 15 CHOCOLAT S York York KITCHEN @ 2 E NORTH BBDO New AMERICA York

A15/ 00 PARKING RENAULT RENAULT: PUBLICIS GERMAN PUBLICIS STERNENBE 006 69 DRAMA DEUTSCHL EASY PIXELPARK Y PIXELPARK RG FILMS 7 AND PARK- Hamburg Hamburg Köln ASSIST

A15/ 01 SURVIVAL MICROSOF XBOX / McCANN UNITED McCANN 014 60 BILLBOARD T TOMB LONDON KINGDO LONDON 4 RAIDER M

A15/ 01 THE IVORY WILDAID WILDLIFE GREY UNITED GREY QUITE 015 72 BURN CONSERV LONDON KINGDO LONDON BRIGHT 7 ATION M FILMS Nairobi

A15/ 01 GRAMMYCAM THE THE 58TH TBWA\CHIAT USA TBWA\CHIAT TBWA\CHIAT 016 34 GRAMMYS GRAMMY \DAY Los \DAY Los \DAY Los 6 AWARDS Angeles Angeles Angeles / STUDIO CARDENAS Los Angeles / STITCH EDITING Los Angeles

A15/ 00 WING OF JANA JANA IMAGO OGILVY CROATIA IMAGO ANTITALENT 018 91 LOVE NATURAL Zagreb OGILVY Zapresic 2 MINERAL Zagreb WATER

A15/ 01 TARGET TARGET RETAIL DEUTSCH LA USA DEUTSCH LA WONDROS 023 83 CREATES Los Angeles 6 FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI

A15/ 00 MR. ROBOT NBCUNIVE MR. ISL Washington USA ISL ISL 027 46 DEBT RSAL ROBOT Washington / Washington 0 DELETION USA NETWORK New York

A16 (User Generated Content in Visual Storytelling) A16/ 00 MUSIC VS CHICAGO EVENTS LEO BURNETT USA LEO CUTTERS 004 45 GUN IDEAS CHICAGO BURNETT Chicago / 9 VIOLENCE CHICAGO SEE MUSIC Chicago / CLUTCH STUDIOS Chicago

A16/ 01 HALO 5: MICROSOF HALO 5: TWOFIFTEEN USA TWOFIFTEEN TWOFIFTEE 010 43 GUARDIANS T / XBOX GUARDIA McCANN San McCANN San NMcCANN 1 "VISUALIZER" NS Francisco Francisco San Francisco

A16/ 01 MCWHOPPER BURGER MCWHOP Y&R NZ NEW Y&R NZ FLYING FISH 014 54 KING PER Auckland ZEALAND Auckland / Auckland 7 Y&R MEDIA NZ Auckland / DAVID Miami

A17 (Use of Brand/Product Integration into Existing Content)

A17/ 01 38 YEARS TRIPLE S TRIPLE S J. WALTER PUERTO J. WALTER LATITUDE 18 004 31 LATER ADVANTA THOMPSON RICO THOMPSON FILMS San 6 GE PUERTO RICO PUERTO Juan San Juan RICO San Juan

A17/ 01 IKEA - BIG IKEA IKEA McCANN TEL ISRAEL McCANN TEL 010 55 BROTHER HOME AVIV AVIV 6 UNBOXING FURNISHI NGS AND APPLIANC ES

A17/ 00 PEPSI PEPSI PEPSI MARKETSHAR USA THE THE 019 46 PERFECT E Los Angeles MARKETING MARKETING 4 ARM Los ARM Los Angeles Angeles / STUN CREATIVE Los Angeles

A18 (Excellence in Partnerships between a Content Producer and a Brand/Product/Talent)

A18/ 00 COCAINENOM NETFLIX NARCOS WSJ. CUSTOM USA WSJ. WSJ. 003 02 ICS STUDIOS New CUSTOM CUSTOM 4 York STUDIOS STUDIOS New York New York

A18/ 00 BATMAN V TURKISH TURKISH CP+B London UNITED CP+B London SOMESUCH 005 08 SUPERMAN AIRLINES AIRLINES KINGDO London / 8 M ELASTIC Santa Monica

A18/ 00 THE LADY INTEL INTEL INTEL Santa USA INTEL Santa PRETTYBIRD 021 76 GAGA + INTEL TECHNOL Clara Clara / Culver City 7 PERFORMAN OGY GREENLIGHT CE MEDIA AND MARKETING Los Angeles, CA

A18/ 00 UPSIDE S7 / OK GO S7 BOB USA TUTKOVBUD BOB 022 45 DOWN & AIRLINES INDUSTRIES KOV INDUSTRIES 8 INSIDE OUT Santa Monica Volgograd Santa (MUSIC Monica / PRO VIDEO) FILMS Moscow A18/ 01 AVENGERS GILLETTE PROSHIEL GREY NEW USA GREY NEW GREY NEW 036 66 D YORK YORK YORK / 3 IMAGINARY FORCES Los Angeles

A18/ 00 UNIVERSAL UNIVERSA RIDE TURNER USA CONACO CONACO 038 79 RIDE ALONG L STUDIOS ALONG 2 BROADCASTIN Burbank Burbank 3 2/CONAN G New York REMOTE

A18/ 01 SHAVE PROCTER GILLETTE GREY NEW USA GREY NEW NINJA 039 67 FORTH & GAMBLE BODY YORK YORK ENTERTAINM 8 RAZOR ENT Los Angeles, CA

A18/ 00 ARI GOLD IS GENERAL CADILLAC CAA USA CAA PRETTYBIRD 052 83 BACK MOTORS MARKETING MARKETING Culver City / 9 LOS ANGELES LOS SHIPPING ANGELES AND HANDLING Venice

A19 (Excellence in Production & Distribution Strategy)

A19/ 00 HOUSE OF NETFLIX HOUSE BBH NEW USA BBH NEW RESET Santa 007 64 CARDS - FU OF YORK YORK Monica / THE 6 2016 CARDS MILL New York / EXILE Santa Monica

A19/ 00 SNACK TIME MILK WEST MILK DDB CANADA CANADA DDB CANADA WAVE 015 91 CASE STUDY Vancouver Vancouver PRODUCTIO 5 NS Vancouver / YETI FARM CREATIVE Kelowna

A19/ 01 THE LIONSGAT THE TONGAL Los USA TONGAL Los TONGAL Los 018 02 STORYTELLE E AND TWILIGHT Angeles Angeles / Angeles 8 RS: NEW TONGAL SAGA LIONSGATE VOICES OF ENTERTAINM TWILIGHT ENT Santa Monica

A20 (Innovation in Visual Storytelling and Branded Entertainment )

A20/ 01 SURVIVAL MICROSOF XBOX / McCANN UNITED McCANN 014 60 BILLBOARD T TOMB LONDON KINGDO LONDON 5 RAIDER M

A20/ 01 SAMSUNG SAMSUNG SAMSUNG BBH London UNITED BBH London BLACKSHEE 017 76 BEDTIME VR BEDTIME KINGDO P STUDIOS 4 STORIES VR M London STORIES

A20/ 01 MOTO 21 IN 1 MOTOROL MOTO X VML Kansas USA VML New York BLACKWATC 021 09 A PURE City H 3 MOBILITY EDITION PRODUCTIO NS INC. Hoboken / IMPOSSIBLE ACOUSTIC Seattle

A20/ 00 OK GO — S7 S7 TUTKOVBUDK RUSSIA TUTKOVBUD BOB 040 53 UPSIDE AIRLINES AIRLINES OV Volgograd KOV INDUSTRIES 3 DOWN & Volgograd Santa INSIDE OUT Monica / PROFILM Moscow A20/ 01 THE THE NEW NYT VR VRSE.WORKS USA VRSE.WORK VRSE.WORK 047 29 DISPLACED YORK Los Angeles S Los Angeles S Los Angeles 8 TIMES

A21 (Audio Content in Branded Entertainment)

A21/ 00 GE PODCAST GE GE BBDO New USA BBDO New PANOPLY 006 38 THEATRE York York MEDIA New 9 PRESENTS York THE MESSAGE

A21/ 01 SHOTTASOCO SOUTHER ALCOHOLI WIEDEN USA WIEDEN CAVIAR Los 033 75 N C +KENNEDY +KENNEDY Angeles 8 COMFORT BEVERAG New York New York E

A21/ 01 TRUTH 89 FM 89 FM DDB BRASIL BRAZIL DDB BRASIL 036 85 DETECTOR São Paulo São Paulo 1

B01 (Talent: Visual Storytelling)

B01/ 01 BEHIND THE IBCC CORPORA OGILVY BRAZIL OGILVY CONSPIRAÇ 019 62 T-SHIRT TE IMAGE BRASIL São BRASIL São ÃO FILMES 4 Paulo Paulo São Paulo / JAMUTE AUDIO Curitiba

B01/ 01 COMPTON THE THE 58TH TBWA\CHIAT USA TBWA\CHIAT TBWA\CHIAT 020 34 GRAMMYS GRAMMY \DAY Los \DAY Los \DAY Los 7 AWARDS Angeles Angeles Angeles

B01/ 01 PEPSI + PEPSICO TM PEPSI OMD New York USA OMD New BBDO New 024 15 EMPIRE York / York 5 PARTNERSHI PEPSICO P White Plains / WASSERMAN Los Angeles

B01/ 01 NEVER DIAGEO GUINNES AMVBBDO UNITED AMVBBDO TUBBY 026 58 ALONE S London KINGDO London BROTHER 6 M London

B01/ 01 BREATHLESS PHILIPS SIMPLYG OGILVY & UNITED OGILVY & TOOL Santa 027 61 CHOIR O MINI MATHER KINGDO MATHER Monica / 3 LONDON M LONDON UNIVERSAL PRODUCTIO N PARTNERS Prague

B01/ 01 GRILLED BURGER GRILLED CODE AND USA CODE AND GIFTED 039 46 DOGS: THE KING DOGS THEORY New THEORY New YOUTH Los 3 WHOPPER OF CORPORA York York Angeles HOT DOGS TION

B01/ 01 UNDER UNDER UNDER DROGA5 New USA DROGA5 New EPOCH 043 64 ARMOUR ARMOUR ARMOUR York York FILMS New 4 PHELPS York

B01/ 00 READY FOR NO7 LIFT & MOTHER UNITED MOTHER TOMBOY 046 90 MORE LUMINATE London KINGDO London FILMS 3 M London / FINAL CUT London / MPC London

B02 (Talent: Live Experience) B02/ 01 MA PLACE PRODISS ENTERTAI FRED & FARID FRANCE FRED & FRED & 010 48 EST DANS LA NMENT PARIS FARID PARIS FARID PARIS 9 SALLE

B02/ 01 LET GIRLS BE PROCTER COVERGI GREY ARGENTI GREY GLASSCASE 015 73 GIRLS & GAMBLE RL ARGENTINA NA ARGENTINA PRODUCTIO 3 Buenos Aires Buenos Aires / NS Melbourne GREY / ONE20 MELBOURNE Melbourne

B02/ 01 UNKNOWNS CANON CANON GREY NEW USA GREY NEW GREY NEW 022 66 U.S.A EOS YORK YORK YORK 4 REBEL T6I

B02/ 01 REAL TALK SQUARESP SQUARES ANOMALY New USA ANOMALY CAVIAR Los 029 08 ACE PACE York New York Angeles 5 WEBSITE S

B02/ 01 A GUEST OF FOX / THE WINDFOR'S REPUBLI WINDFOR'S WINDFOR'S 030 87 HONOR CAUCASU WALKING Tbilisi C OF Tbilisi Tbilisi 2 S ONLINE DEAD TV GEORGIA SERIES

B03 (Talent: Digital )

B03/ 00 CELEBRITY SAMSUNG SAMSUNG LEO BURNETT AUSTRAL LEO MINDS EYE 006 97 TANTRUM AUSTRALI TAB S2 SYDNEY IA BURNETT London / 2 AN= SYDNEY FILAMENT POST PRODUCTIO N London

B04 (Talent: Social)

B04/ 00 MTV VMA MTV 2015 MTV MTV New York USA MTV New MTV New 003 23 GREEN- VIDEO York York / JAM3 6 SCREENS MUSIC Toronto AWARDS

B04/ 01 #LEBIGSWIM HEINEKEN KRONENB OGILVY & UNITED OGILVY & STINK 024 61 OURG MATHER KINGDO MATHER London 4 1664 LONDON M LONDON

B04/ 01 SHAVE PROCTER GILLETTE GREY NEW USA GREY NEW NINJA 028 68 FORTH & GAMBLE BODY YORK YORK ENTERTAINM 0 RAZOR ENT Los Angeles, CA

B04/ 00 THE WORLD'S AUSTRALI AUSTRALI CUMMINS & AUSTRAL CUMMINS & THE SWEET 031 95 MOST AN RED AN RED PARTNERS IA PARTNERS SHOP 9 SATISFYING CROSS CROSS Melbourne Melbourne Melbourne BISCUIT BLOOD BLOOD SERVICE SERVICE

B05 (Talent: Games)

B05/ 00 PLAY MY FOOT FOOT BBDO New USA BBDO New THE 001 15 TWEET LOCKER LOCKER York York KITCHEN @ 7 BBDO New York

B06 (Talent: Sports)

B06/ 01 #DADDO PANTENE PANTENE GREY NEW USA GREY NEW COMMUNITY 007 68 HAIR YORK YORK FILMS Culver 1 CARE City B06/ 01 SUPER BOWL NATIONAL SUPER GREY NEW USA GREY NEW TOWNHOUS 008 68 BABIES FOOTBALL BOWL 50 YORK YORK E 23 New 2 CHOIR LEAGUE York / PARK PICTURES New York / EXILE Santa Monica

B06/ 01 FORGET ME GATORADE GATORAD TBWA\CHIAT USA TBWA\CHIAT SOCIETY Los 009 35 E \DAY Los \DAY Los Angeles / 0 Angeles Angeles WHITEHOUS E POST Santa Monica / CARBON VFX Santa Monica

B06/ 00 MADDEN: THE EA MADDEN HEAT San USA HUNGRY 020 77 MOVIE SPORTS NFL 16 Francisco MAN Los 8 Angeles

B06/ 01 UNDER UNDER UNDER DROGA5 New USA DROGA5 New EPOCH 025 64 ARMOUR ARMOUR ARMOUR York York FILMS New 5 PHELPS York

B07 (Talent: Cross Channel)

B07/ 00 MTV VMA MTV 2015 MTV MTV New York USA MTV New MTV New 001 23 GREEN- VIDEO York York / JAM3 7 SCREENS MUSIC Toronto AWARDS

B07/ 01 FORGET ME GATORADE GATORAD TBWA\CHIAT USA TBWA\CHIAT SOCIETY Los 005 35 E \DAY Los \DAY Los Angeles / 1 Angeles Angeles WHITEHOUS E POST Santa Monica / CARBON VFX Santa Monica

B08 (Use of Artist/Talent Integration into Existing Content)

B08/ 01 PEPSI + PEPSICO TM PEPSI OMD New York USA OMD New BBDO New 008 15 EMPIRE York / York 6 PARTNERSHI PEPSICO P White Plains / WASSERMAN Los Angeles

B10 (Excellence in Artist/Talent Content Production & Distribution Strategy)

B10/ 00 HOUSE OF NETFLIX HOUSE BBH NEW USA BBH NEW RESET Santa 001 64 CARDS - FU OF YORK YORK Monica / THE 8 2016 CARDS MILL New York / EXILE Santa Monica

B10/ 01 ANTIDIARY SAMSUNG SAMSUNG R/GA New York USA R/GA New R/GA New 002 26 York York 9

B11 (Innovation in Talent Entertainment) B11/ 00 MATSUKO- NATURAL MATSUKO DENTSU INC JAPAN DENTSU INC 002 07 ROID EIGHT DELUXE Tokyo Tokyo 1 BUSINESS

B11/ 00 HOUSE OF NETFLIX HOUSE BBH NEW USA BBH NEW RESET Santa 012 64 CARDS - FU OF YORK YORK Monica / THE 9 2016 CARDS MILL New York / EXILE Santa Monica

B11/ 00 THE LADY INTEL INTEL INTEL Santa USA INTEL Santa PRETTYBIRD 016 77 GAGA + INTEL TECHNOL Clara Clara / Culver City 0 PERFORMAN OGY GREENLIGHT CE MEDIA AND MARKETING Los Angeles, CA

C01 (Live Brand Experience)

C01 00 UNFORGOTT SKY HISTORY DDB GROUP NEW DDB GROUP REVOLVER/ /002 13 EN SOLDIERS TELEVISIO CHANNEL NEW ZEALAND ZEALAND NEW WILL 6 N NEW Auckland ZEALAND O'ROURKE ZEALAND Auckland Sydney

C01 01 REACH JETBLUE JETBLUE MULLENLOWE USA MULLENLOW /028 06 ACROSS THE Boston E Boston 8 AISLE

C01 01 PAY WITH A ZAPPOS ZAPPOS.C MULLENLOWE USA MULLENLOW MULLENLOW /029 07 CUPCAKE OM Boston E Boston E Boston 0

C01 00 MOST OPEN DAIMLER SMART BBDO GROUP GERMAN BBDO MARKENFIL /039 52 TEST DRIVE AG, SMART FORTWO GERMANY Y GROUP M CROSSING 8 CABRIO Berlin GERMANY Hamburg 453 Berlin

C01 01 MUSEUM OF SC GLADE OGILVY & USA OGILVY & RADICAL /053 25 FEELINGS JOHNSON MATHER MATHER MEDIA New 2 Chicago Chicago York

C01 01 LE BON LIDL DISCOUN INGO SWEDEN INGO /056 51 T FOOD Stockholm Stockholm 1

C01 01 SURVIVAL MICROSOF XBOX / McCANN UNITED McCANN /060 60 BILLBOARD T TOMB LONDON KINGDO LONDON 6 RAIDER M

C01 01 THE DILEMMA HEINEKEN HEINEKE PUBLICIS ITALY PUBLICIS BEDESCHI /073 40 N ITALY Milan ITALY Milan FILM Milan 5

C01 01 THE FIELD LOCKHEED GENERATI McCANN NEW USA McCANN FRAMESTOR /080 66 TRIP TO MARTIN ON YORK NEW YORK E VR STUDIO 0 MARS BEYOND New York

C01 01 ACTUAL JAGUAR JAGUAR Y&R NZ NEW Y&R NZ 8 Auckland /083 03 REALITY LAND F-TYPE Auckland ZEALAND Auckland 3 ROVER NEW ZEALAND

C01 01 THE NEXT ING ING J. WALTER THE J. WALTER NEW /101 21 REMBRANDT THOMPSON NETHERL THOMPSON AMSTERDAM 3 AMSTERDAM ANDS AMSTERDAM FILM COMPANY / KREUKVRIJ Amsterdam / SUPERHERO CHEESECAK E Amsterdam C01 00 THE MUTE BBVA RADIO FAHRENHEIT PERU FAHRENHEIT SEÑOR Z /133 89 PERFORMAN BBVA DDB Lima DDB Lima Lima 9 CE

C02 (Digital Brand Experience )

C02 00 MADE BY PAGESJAU PAGESJA SID LEE Paris FRANCE SID LEE Paris /008 94 PROFESSION NES UNES 1 ALS

C02 01 AXE ONE UNILEVER PERSONA J. WALTER TURKEY J. WALTER /027 46 SONG STAND / AXE L CARE / THOMPSON THOMPSON 4 BLACK DEODORA MANAJANS MANAJANS NIGHT NT BODY Levent Istanbul Levent SPRAY Istanbul

C02 01 MASHIMACHI 4PELAGAT ONLINE LEO BURNETT MEXICO LEO SPACEBOY /036 84 NE OS.COM JOURNAL MÉXICO BURNETT Mexico City / 8 Mexico City MÉXICO LIBRE POST Mexico City Mexico City

C03 (Social Brand Experience)

C03 00 THE SUPER GATORADE GATORAD VML Kansas USA VML Kansas /008 38 BOWL DUNK E City City 7

C03 00 GIRL EMOJIS PROCTER ALWAYS LEO BURNETT USA LEO PULSE /014 86 & GAMBLE CHICAGO BURNETT FILMS Los 3 CHICAGO Angeles / BEAST CHICAGO Chicago / METHOD STUDIOS Chicago

C03 01 THE MEDCOM TELEMET P4 PANAMA P4 VFX /024 56 TWEETING RO OGILVY&MATH OGILVY&MAT Panama / 9 POTHOLE REPORTA ER Panama HER Panama SAKE Buenos City City Aires

C03 01 MUSEUM OF SC GLADE OGILVY & USA OGILVY & RADICAL /028 25 FEELINGS JOHNSON MATHER MATHER MEDIA New 3 Chicago Chicago York

C03 01 WHOPPER BURGER FAST DAVID Miami USA DAVID Miami BULLITT Los /040 65 SIGN KING FOOD Angeles 8 RESTAUR ANT

C03 01 HALO 5: MICROSOF HALO 5: TWOFIFTEEN USA TWOFIFTEEN TWOFIFTEE /041 43 GUARDIANS T / XBOX GUARDIA McCANN San McCANN San NMcCANN 4 "VISUALIZER" NS Francisco Francisco San Francisco

C03 01 #CATCHDROG HBO/GAME HBO 360i New York USA 360i New York /044 03 ON OF GAME OF 0 THRONES THRONES

C03 01 PINLIST TOK&STOK FURNITU DDB BRASIL BRAZIL DDB BRASIL ACADEMIA /069 85 RE São Paulo São Paulo DE FILMES 2 STORE Sâo Paulo

C04 (Mobile/Device Brand Experience)

C04 01 THE SWEDISH SWEDISH TOURISM INGO SWEDEN INGO INGO /018 51 NUMBER TOURIST Stockholm Stockholm Stockholm 2 ASSOCIATI ON C04 01 IN-A-SNAP LOWE'S LOWE'S BBDO New USA BBDO New HUMBLE New /021 37 York York York 3

C04 01 A DOG'S MARS PEDIGRE COLENSO NEW COLENSO COLENSO /022 73 STORY E BBDO Auckland ZEALAND BBDO BBDO 9 Auckland Auckland

C04 00 LIGHTSABER GOOGLE, GOOGLE 72ANDSUNNY USA UNIT9 /024 80 ESCAPE: A DISNEY, CHROME Playa Vista London 4 CHROME INDUSTRIA EXPERIMENT L LIGHT & MAGIC, LUCAS FILM

C04 01 THE LES PAUL GIBSON EPIPHON SERVICEPLAN GERMAN SERVICEPLA /025 63 SKILL CHECK GUITAR E LES Munich Y N Munich 9 PAUL BJÖRN GELOTTE SIGNATU RE EDITION

C04 01 SAMSUNG SAMSUNG SAMSUNG LEO BURNETT UNITED LEO /034 42 SAFETY APP DUBAI ARAB BURNETT 7 SCREEN EMIRATE DUBAI S

C05 (New Technology Brand Experience)

C05 00 DREAM EXPEDIA TRAVEL 180LA Santa USA 180LA Santa WAYS & /001 24 ADVENTURES Monica Monica MEANS Los 5 Angeles

C05 00 DREAMS OF THE DALÍ THE DALÍ GOODBY USA GOODBY GOODBY /003 22 DALÍ MUSEUM MUSEUM SILVERSTEIN SILVERSTEIN SILVERSTEIN 4 & PARTNERS & PARTNERS & PARTNERS San Francisco San Francisco San Francisco

C05 01 MUSEUM OF SC GLADE OGILVY & USA OGILVY & RADICAL /020 25 FEELINGS JOHNSON MATHER MATHER MEDIA New 5 Chicago Chicago York

C05 00 THE LADY INTEL INTEL INTEL Santa USA INTEL Santa PRETTYBIRD /023 77 GAGA + INTEL TECHNOL Clara Clara / Culver City 2 PERFORMAN OGY GREENLIGHT CE MEDIA AND MARKETING Los Angeles, CA

C05 01 THE FIELD LOCKHEED GENERATI McCANN NEW USA McCANN FRAMESTOR /035 66 TRIP TO MARTIN ON YORK NEW YORK E VR STUDIO 1 MARS BEYOND New York

C05 01 THE NEXT ING ING J. WALTER THE J. WALTER NEW /044 21 REMBRANDT THOMPSON NETHERL THOMPSON AMSTERDAM 4 AMSTERDAM ANDS AMSTERDAM FILM COMPANY / KREUKVRIJ Amsterdam / SUPERHERO CHEESECAK E Amsterdam

C05 01 THE THE NEW NYT VR VRSE.WORKS USA VRSE.WORK VRSE.WORK /068 30 DISPLACED YORK Los Angeles S Los Angeles S Los Angeles 4 TIMES

C06 (Cross Channel Brand Experience) C06 00 HOUSE OF UNI UNI ADK TAIWAN CHINESE ADK TAIWAN INNOVATION /001 21 LITTLE PRESIDEN NOODLE TAIPEI FILMS Tapei 5 MOMENTS TS City

C06 00 MTV VMA MTV 2015 MTV MTV New York USA MTV New MTV New /003 23 GREEN- VIDEO York York / JAM3 5 SCREENS MUSIC Toronto AWARDS

C06 00 HOUSE OF NETFLIX HOUSE BBH NEW USA BBH NEW RESET Santa /009 65 CARDS - FU OF YORK YORK Monica / THE 0 2016 CARDS MILL New York / EXILE Santa Monica

C06 01 SURVIVAL MICROSOF XBOX / McCANN UNITED McCANN /018 60 BILLBOARD T TOMB LONDON KINGDO LONDON 7 RAIDER M

C06 01 HALO 5: MICROSOF HALO 5: TWOFIFTEEN USA TWOFIFTEEN FURLINED /026 43 GUARDIANS T / XBOX GUARDIA McCANN San McCANN San Santa Monica 5 #HUNTTHETR NS Francisco Francisco UTH

C06 00 GIVE EXTRA, WRIGLEY, EXTRA ENERGY USA ENERGY RATTLING /048 82 GET EXTRA A GUM BBDO Chicago BBDO STICK Santa 7 SUBSIDIAR Chicago Monica Y OF MARSORP ORATED

C07 (Use of Brand/Product Integration into an Existing Brand Experience)

C07 00 HACK IN ACTIVSION CALL OF EDELMAN Los USA EDELMAN EDELMAN /006 74 BLACK DUTY : Angeles Los Angeles Los Angeles 2 BLACK OPS 3

C07 01 MA PLACE PRODISS ENTERTAI FRED & FARID FRANCE FRED & FRED & /008 49 EST DANS LA NMENT PARIS FARID PARIS FARID PARIS 0 SALLE

C07 01 PEPITO GFR PRIMERA McCANN San PUERTO McCANN San /027 36 MEDIA HORA Juan RICO Juan / 8 HAROLD JESSURUN San Juan

C08 (Use of User Generated Content in a Brand Experience)

C08 00 MTV VMA MTV 2015 MTV MTV New York USA MTV New MTV New /003 23 GREEN- VIDEO York York / JAM3 9 SCREENS MUSIC Toronto AWARDS

C08 01 THE SWEDISH SWEDISH TOURISM INGO SWEDEN INGO INGO /022 51 NUMBER TOURIST Stockholm Stockholm Stockholm 4 ASSOCIATI ON

C08 01 THE OFFICIAL MASTERC MASTERC McCANN UNITED McCANN CRAFT /023 60 COVER ARD UK ARD UK - LONDON KINGDO LONDON WORLDWIDE 8 SPONSOR M London SHIP OF THE BRIT AWARDS 2016 C08 01 WHOPPER BURGER FAST DAVID Miami USA DAVID Miami BULLITT Los /026 65 SIGN KING FOOD Angeles 9 RESTAUR ANT

C09 (Excellence in Partnerships between a Content Producer and a Brand/Product/Talent in a Brand Experience)

C09 00 PLAY MY FOOT FOOT BBDO New USA BBDO New THE /001 16 TWEET LOCKER LOCKER York York KITCHEN @ 5 BBDO New York

C09 01 AVENGERS GILLETTE PROSHIEL GREY NEW USA GREY NEW GREY NEW /021 66 D YORK YORK YORK / 5 IMAGINARY FORCES Los Angeles

C09 10 ANALOG AMERICAN AMERICA MULLENLOWE USA MULLENLOW MULLENLOW /035 97 GREETING N Boston E Boston E Boston 2 S GREETIN GS

C09 01 THE THE NEW NYT VR VRSE.WORKS USA VRSE.WORK VRSE.WORK /037 30 DISPLACED YORK Los Angeles S Los Angeles S Los Angeles 5 TIMES

C10 (Excellence in Production & Distribution Strategy in a Brand Experience)

C10 00 HOUSE OF NETFLIX HOUSE BBH NEW USA BBH NEW RESET Santa /004 65 CARDS - FU OF YORK YORK Monica / THE 1 2016 CARDS MILL New York / EXILE Santa Monica

C10 01 THE THE NEW NYT VR VRSE.WORKS USA VRSE.WORK VRSE.WORK /016 30 DISPLACED YORK Los Angeles S Los Angeles S Los Angeles 7 TIMES

C11 (Innovation in Brand Experience )

C11/ 00 VAN GOGH ART VAN LEO BURNETT USA LEO 009 86 BNB INSTITUTE GOGH CHICAGO BURNETT 6 OF "BEDROO CHICAGO CHICAGO MS" EXHIBIT

C11/ 00 HOUSE OF NETFLIX HOUSE BBH NEW USA BBH NEW RESET Santa 013 65 CARDS - FU OF YORK YORK Monica / THE 2 2016 CARDS MILL New York / EXILE Santa Monica

C11/ 00 DISCOVER SPOTIFY SPOTIFY SPOTIFY New USA SPOTIFY SPOTIFY 017 65 WEEKLY York New York New York 6

C11/ 01 THE SWEDISH SWEDISH TOURISM INGO SWEDEN INGO INGO 021 51 NUMBER TOURIST Stockholm Stockholm Stockholm 5 ASSOCIATI ON

C11/ 01 SURVIVAL MICROSOF XBOX / McCANN UNITED McCANN 024 60 BILLBOARD T TOMB LONDON KINGDO LONDON 9 RAIDER M C11/ 01 THE FIELD LOCKHEED GENERATI McCANN NEW USA McCANN FRAMESTOR 040 66 TRIP TO MARTIN ON YORK NEW YORK E VR STUDIO 2 MARS BEYOND New York

C11/ 01 THE LAB CANON CANON LEO BURNETT AUSTRAL LEO THE POOL 075 48 AUSTRALI CAMERA SYDNEY IA BURNETT COLLECTIVE 6 A SYDNEY Sydney / NYLON STUDIOS Sydney

C11/ 01 THE THE NEW NYT VR VRSE.WORKS USA VRSE.WORK VRSE.WORK 081 30 DISPLACED YORK Los Angeles S Los Angeles S Los Angeles 8 TIMES

D02 (Live Experience Games)

D02 01 SURVIVAL MICROSOF XBOX / McCANN UNITED McCANN /008 61 BILLBOARD T TOMB LONDON KINGDO LONDON 0 RAIDER M

D04 (Mobile/Device Games)

D04 01 SEA HERO DEUTSCHE DEUTSCH SAATCHI & UNITED SAATCHI & BUF Paris / /010 80 QUEST TELEKOM E SAATCHI KINGDO SAATCHI GRAND 4 TELEKOM London M London CENTRAL SOUND STUDIOS London / UNIT MEDIA London

D07 (Use of Brand/Product Integration into an Existing Game or Gaming Platform)

D07 00 HACK IN ACTIVSION CALL OF EDELMAN Los USA EDELMAN EDELMAN /004 74 BLACK DUTY : Angeles Los Angeles Los Angeles 3 BLACK OPS 3

D07 01 UNDER UNDER BASKETB DROGA5 New USA DROGA5 New THE MILL /011 64 ARMOUR ARMOUR ALL York York New York 7 GAME CHANGER

D11 (Innovation in Branded Games)

D11/ 00 RICK AND ADULT THE CARROT USA CARROT 001 26 MORTY SWIM ADULT CREATIVE CREATIVE 6 RICKSTAVERS SWIM TV Brooklyn Brooklyn E SHOW "RICK AND MORTY"

D11/ 01 THE END OF UBISOFT UBISOFT BETC Paris FRANCE BETC Paris MAKE ME 006 46 SOCIETY PULSE Paris / 2 SIMULATOR BETC DIGITAL Paris

D11/ 01 SEA HERO DEUTSCHE DEUTSCH SAATCHI & UNITED SAATCHI & BUF Paris / 011 80 QUEST TELEKOM E SAATCHI KINGDO SAATCHI GRAND 5 TELEKOM London M London CENTRAL SOUND STUDIOS London / UNIT MEDIA London E01 (Visual Storytelling in Sports Entertainment)

E01/ 01 #DADDO PANTENE PANTENE GREY NEW USA GREY NEW COMMUNITY 012 68 HAIR YORK YORK FILMS Culver 5 CARE City

E01/ 01 FORGET ME GATORADE GATORAD TBWA\CHIAT USA TBWA\CHIAT SOCIETY Los 013 35 E \DAY Los \DAY Los Angeles / 6 Angeles Angeles WHITEHOUS E POST Santa Monica / CARBON VFX Santa Monica

E01/ 01 CONVERSOS TYC TYC MERCADO ARGENTI MERCADO LA DOBLE A 029 57 SPORTS SPORTS MCCANN NA MCCANN Buenos Aires 4 CORPORA Buenos Aires Buenos Aires TE

E01/ 00 THE LEAP OF FORMULA FORMULA LITTLE DOT UNITED LITTLE DOT LITTLE DOT 042 85 FAITH E E STUDIOS KINGDO STUDIOS STUDIOS 0 London M London London

E02 (Brand Experience in Sports Entertainment)

E02/ 00 PLAY MY FOOT FOOT BBDO New USA BBDO New THE 001 17 TWEET LOCKER LOCKER York York KITCHEN @ 0 BBDO New York

E02/ 00 SWISSCOM SWISSCO SWISSCO REPUBLICA SWITZER REPUBLICA CLOUDSCAP 008 32 TV PLAYOFF M M TV 2.0 Bern LAND Bern E Zürich / 7 HACK MELVYN BUSS Bern / TOPFUEL MEDIA

E02/ 01 THIS BIKE MS MS GREY AUSTRAL GREY GREY 018 57 HAS MS AUSTRALI MELBOURNE IA MELBOURNE MELBOURNE 7 A / GLASSCASE PRODUCTIO NS Melbourne / RISK SOUND Melbourne

E02/ 01 THE DILEMMA HEINEKEN HEINEKE PUBLICIS ITALY PUBLICIS BEDESCHI 022 40 N ITALY Milan ITALY Milan FILM Milan 6

E04 (Social in Sports Entertainment)

E04/ 00 #AIRLINEWAG AIR NEW AIR NEW HOST SYDNEY AUSTRAL HOST 007 47 ER ZEALAND ZEALAND Sydney IA SYDNEY 9 AND AND Sydney QANTAS QANTAS

E04/ 00 FUEL THE GIO GIO LEO BURNETT AUSTRAL LEO BRIGHTWOR 011 97 FIRE INSURANC INSURAN SYDNEY IA BURNETT KS 8 E CE SYDNEY PRODUCTIO AUSTRALI N Sydney A

E04/ 01 #DADDO PANTENE PANTENE GREY NEW USA GREY NEW COMMUNITY 012 68 HAIR YORK YORK FILMS Culver 6 CARE City E04/ 00 THE NASCAR MOTOR OGILVYONE USA OGILVYONE REPUBLIC 021 88 HASHTAG 500 SPORTS/ NEW YORK NEW YORK CONTENT 0 AUTO South RACING Pasadena / BEAST EDITORIAL New York

E04/ 01 THE FIGHT UFC SPORTS PEREIRA & USA PEREIRA & 031 55 BOOK BRAZIL INDUSTR O'DELL San O'DELL San 5 Y Francisco Francisco

E04/ 01 ETO´O TWITTER TWITTER WIEDEN + BRAZIL WIEDEN + SATELITE 033 73 KENNEDY São KENNEDY AUDIO São 0 Paulo São Paulo Paulo

E05 (Mobile/Device in Sports Entertainment)

E05/ 00 THE SUPER GATORADE GATORAD VML Kansas USA VML Kansas 002 53 BOWL DUNK E City City 1

E05/ 01 HCD RINK HOCKEY HCD FCB ZÜRICH SWITZER FCB ZÜRICH FCB ZÜRICH 008 20 BINGO CLUB MERCHAN LAND 7 DAVOS DISE

E06 (Cross Channel Sports Entertainment)

E06/ 01 #DADDO PANTENE PANTENE GREY NEW USA GREY NEW COMMUNITY 002 68 HAIR YORK YORK FILMS Culver 7 CARE City

E06/ 01 INVISIBLE ESPN ESPNW - AFRICA São BRAZIL AFRICA São BANDO São 017 86 PLAYERS WOMEN'S Paulo Paulo Paulo 3 SPORTS PORTAL

E07 (Use of Brand/Product Integration into Existing Content/Channel in Sports Entertainment)

E07/ 01 THE LIVE HEINEKEN BEER PUBLICIS ITALY PUBLICIS PUBLITALIA 008 59 TUBE ITALY Milan ITALY Milan '80 Milan 2

E08 (Use of User Generated Content in Sports Entertainment)

E08/ 00 PLAY MY FOOT FOOT BBDO New USA BBDO New THE 001 17 TWEET LOCKER LOCKER York York KITCHEN @ 3 BBDO New York

E11 (Innovation in Branded Sports Entertainment )

E11/ 01 HCD RINK HOCKEY HCD FCB ZÜRICH SWITZER FCB ZÜRICH FCB ZÜRICH 012 20 BINGO CLUB MERCHAN LAND 8 DAVOS DISE

E11/ 00 KALEIDOSCO RED BULL RED BULL RSA FILMS UNITED RED BULL RSA FILMS 020 56 PE MEDIA London KINGDO MEDIA London 7 HOUSE M London E11/ 01 UNDER UNDER BASKETB DROGA5 New USA DROGA5 New THE MILL 022 65 ARMOUR ARMOUR ALL York York New York 1 GAME CHANGER

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