NEW LOOK

$77,5(DEC 10/JAN 11 ISSUE 23 ȃȃȐɕɕɄɑȨȐɕ Show PREVIEWS •Chic •Top Drawer

0ɄɄȰȨȽȝ FORWARD 2011 product round-up

WIN products worth up to £500 RRP from Bagabook Ethical fashion PLUS • Expert Advice Watch out: a selection • Industry News of timepieces • Brand New Products

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Regulars

7 Editor’s Letter What to look out for in this issue

9 Industry News Get the lowdown on the latest happenings in accessories retail

16 On with the Show Trade show dates and developments

18 Brand Spanking New Th e hottest products to hit the market

23 Competition Win a selection of products worth up to £500 RRP courtesy of Bagabook

82 Retail Technology David Mackley brings us the fi rst in his series about multichannel retailing

88 All the Answers Our experts answer your retail queries

92 Business Link Top tips when seeking outside investment for your business

Brand Spanking18 New 78 Time is of Profi les the Essence 36 Jewel in the Crown Commercial manager of Jewelcity, Dong Xia tells more about the business

23 49 Brighton Jewels Competition Nicola Morris explains how she and her husband Alex Goodman have built up Sussex-based retail outlet Goodman Morris

86 I Should Coco Janan Leo of Coco Rose tells us how the company is going from strength to strength

98 Up and Coming We chat with Josh Wayman to fi nd out more about his new footwear brand, Kandee Shoes $77,5( · 53Good for the Sole 62 What do you know about Fairtrade gold? Features

25 New Launches for the New Year Key trends for 2011

38 Enhancing Your Business Shows Alan Newberry suggests a few ways of utilising publicity 33 Chic Celebrates its 30th Show A preview of this popular trade event 41 The Moral of the Story We find out about ethical accessory brands 67 Step into Spring What to expect from Top Drawer’s January 53 Good for the Sole 2011 edition Stock up on the latest casual offerings for 36 both men and women 81 Inspiring Ideas Jewel in the Crown We find out more about Giving & Living 62 What do you know about Fairtrade gold? A look at the new Fairtrade and Fairmined 85 What’s the Craic? regulations coming into place in 2011 A look at what’s on offer at Showcase Ireland in Dublin 65 Industrial Revolution A selection of products to create a themed 90 Best Thing Since Sliced Bread? window display A preview of Germany’s trend-driven Bread & Butter show 78 Time is of the Essence Stay in sync with this latest selection of striking watches

Brighton49 Jewels 9 Industry News

33Chic Celebrates its 30th Show

$77,5( The Capital of Fashion Pure’s inspirational accessories and footwear hall returns this February. Packed with hundreds of brands, you’ll find exciting newcomers, launch labels, niche designers and many big returning names. Along with inspiring womenswear brands, you’ll also find two revamped catwalk stages, an impressive series of trend presentations and business seminars from a host of industry experts. Visitors can receive advice on everything from upcoming trends, merchandising, clever pricing and promotions and top tips on driving sales and profit in store. Complimentary buyer tickets at +44 (0) 8445 888 077 quoting code EATT Co-locating with Pure Spirit and Stitch 13- 15 February 2011 | London Olympia | www.purelondon.com

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Editor’s letter

ȇȨɜɄɑѼɕɉȨȃȰ December 2010/January 2011

This statement ring really caught my eye after interviewing Goodman Morris. $77,5(ȃȃȐɕɕɄɑȨȐɕ Find out more on page 49.

Cover image courtesy of Sägen www.sagenbutik.se ɑȐɨǸȹɉȘɄɑɜȣȐ8ȐɬdȐǸɑ

EDITOR What better time to introduce a striking new look Emma Zücker to Attire Accessories than as we head into a new +44 (0)1376 535 613 [email protected] year? Over the past few weeks we’ve worked hard to come up with some up-to-date, reader- EDITORIAL ASSISTANT friendly designs to revamp the magazine. We’re Rianna Fry +44 (0)1376 535 613 extremely pleased how it’s turned out and really [email protected] hope you’re just as impressed. SALES MANAGER Mark White January always kicks off with the fi rst of the year’s big trade shows, so this +44 (0)1376 514 000 issue we take a look at the likes of Top Drawer, Chic, Bread & Butter in [email protected] Germany, and a few more to whet your appetite. DESIGN MANAGER Vicky O’Connor Another main focus this edition are companies that have a moral story [email protected] behind their products. First is our round-up of ethical accessories which +44 (0)1376 535 616 begins with a fascinating look at Made – an organisation of accessory DEPUTY DESIGN MANAGER designers which promotes trade, not aid, in Africa. We then introduce the Sarah Barnes magazine’s fi rst ever discussion room which looks at the new Fairtrade and Industrial themed window dressing SENIOR DESIGNER Fairminded gold regulations. Sophie Handley on page 65 As well as features on watches and casual shoes – for both men and GRAPHIC DESIGNERS Laura Perry, Steve McKea, women – we’re looking to the New Year again with a 2011 accessory round- Hayley Kilminster up in which we’ve included lots of inspiring new products and brands for

PRODUCTION MANAGER you to feast your eyes on. Stuart Weatherley In addition to all our regulars – many of which will have sparkling new STUDIO ASSISTANT layouts – we’ve also teamed up with Bagabook who is offering a lucky Leanne Walsh winner £500 RRP worth of products. That’s on page 23. SUBSCRIPTIONS Alice Henson, Well, that’s just about covered all the exciting bits. In the meantime, Charlotte Tannett may I wish you all a very merry Christmas and a happy New Year. +44 (0)1376 514 000

KD Media Publishing Limited Happy reading... Broseley House Top Drawer Newlands Drive preview on Witham, Essex CM8 2UL page 67 www.attireaccessories.com ȹȹǸ ISSN 1758-0919 Attire Accessories is solely owned, Emma Zücker published and designed by KD Media Publishing Limited. Whilst every effort Editor was made to ensure the information in this magazine was correct at the time of going to press, the publishers cannot accept legal responsibility for any errors or omissions, nor can they accept responsibility of the standing of advertisers nor by the editorial contributions. The views expressed do not necessarily refl ect those of the publisher. Attire Accessories is published six times a year. Subscription rates for overseas readers are £40 per annum (incl. p+p), Cheques should be made Ethical out to KD Media Publishing Limited accessories and sent to Attire Accessories, Broseley House, Newlands Drive, Witham, Essex on page 41 CM8 2UL. $77,5(

News & events Industry news Find out what’s new in fashion accessories retailing...

FEI LIU UNVEILS NEW COLLECTION AT IJL British jewellery designer Fei Liu launched his new collection at International Jewellery London (IJL) in September, where models showcased pieces from the new Dawn and Allure lines whilst wearing $ȽǾɑȨȐȘ classic designer dresses from Harvey Nichols in Birmingham. When asked why he unveiled his new collections at IJL, Fei Liu said: “We wanted all the key trade and consumer press, retailers, and Birmingham craft smen’s jewellery buyers to be the fi rst to see the latest additions to the Dawn and Allure collections. And what better way to do so than at this renowned industry gift for Pope trade show. The Fei Liu team were very excited to see the industry movers and shakers’ In less than six weeks, a team of skilled reaction to the new pieces.” Birmingham craft smen from the Jewellery To end the year on a high, Fei Liu has also been ranked as one of the top fi ve in the Quarter has produced a bespoke civic gift for Professional Jeweller Top 100 2010 Trendsetters, amongst other renowned jewellery designers the Pope. such as Shaun Leane and Stephen Webster. Birmingham City Council commissioned For more information visit the website at www.feiliu.co.uk. a replica of the ‘crumpled cross’ found amongst the Staff ordshire Hoard, and it was Luxury accessories brand Loren hallmarked with the anchor town mark at the Birmingham Assay Offi ce. Taylor launches Award-winning local silversmith Shona Sisters Kelly and Loren Taylor are the business and design Marsh said: “I was honoured to have the talent behind Britain’s new, luxury accessories brand Loren opportunity to research the original cross and Taylor, which launched this autumn/winter season. Th e to reproduce it by working closely with some two were born in South Africa but attended university in extremely talented and skilled outworkers.” the UK where Loren, despite studying human biology, discovered a passion for handbag design. She sold her fi rst handmade creations, Cushion Clutch, to college friends at St Andrews, where she spent a disproportionate amount of time deconstructing her favourite accessories to see what made them tick. Kelly meanwhile was honing the business and marketing skills that fi nally enabled the sisters to combine their passions, and the Loren Taylor brand was born. It is Loren’s fi rm belief that every girl needs just fi ve perfect bag shapes to fulfi ll her wardrobe needs. Th e bags are handstitched in buttery shades of leather and suede and the detailing is a marriage of expressive colour and multi-texturing, which together expresses the brand’s signature. For more information visit the website at www.lorentaylor.co.uk. Pure Spirit and Stitch to join forces CW Sellors clears up at at IJL Pure Spirit, the new buying event for 2010 awards trend-led young fashion for men and women, and Stitch, the dedicated Derbyshire based CW Sellors is celebrating a triple menswear and accessories event, will join success aft er this year’s International Jewellery London forces and co-locate within the same (IJL) with honours for gemstone expertise, creative and venue for the February 2011 edition of innovative design and support for rising talent. the exhibition. One of the awards – won by the company for the third Th e two shows will combine at time in four years – was the Gem-A award for Gem London’s Earls Court with over 250 Empathy. Th e jewellery manufacturer received the award brands on off er, along with catwalk for the skillful use of gemstones in its handmade jewellery, with particular credit paid to the use of shows, trend presentations, business CW Sellors’ signature gemstone, Whitby Jet. seminars, DJs and parties. Managing direct, Chris Sellors, comments: “To be acknowledged for a third time with this For more information about the prestigious award is an absolute honour for us. We utilise our specialist in-house design and shows visit the Pure London website at manufacture teams to produce innovative collections which we are proud to say are consistently www.purelondon.com. recognised by the industry.” For more information about the company, visit the website at www.cwsellors.com. $77,5( · 0ɄȵǸHɄɕȐɜɤɑȽɕҫҩ Th is season Lola Rose celebrates 10 years of glamorous gem stones and eye catching colour, with a collection inspired by its most iconic designs from the last decade. Jewellery designer, Nikki Gewirtz, has revisited some of her favourite, best-selling pieces and reinterpreted them with new colours and stones to create a brand new range. Th e company tells us that angles are a thing of the past and soft , tactile curves are the focus of this new off ering, which pays homage to the Lola Rose signature fl orals and hearts, together with the organic bean shapes which appear on necklaces, statement cuff s and rings. Th e collection will also introduce three spectacular new stones – tree agate, montana agate and coral quartzite. For further information visit the website at www.lolarose.co.uk.

UBM agrees stake in Rotaforte International Trade Fairs & Media $ȽǾɑȨȐȘ United Business Media has announced an agreement to acquire a 65% stake in Rotaforte International Trade Fairs & Media, the owner of Turkey’s largest Shirt prices frozen despite jewellery exhibitions, from its cotton crisis private owner on behalf of UBM Charles Tyrwhitt, a British mail order shirt Asia. The transaction is subject to company, has vowed to freeze prices despite regulatory clearance. the cost of cotton soaring to a 15 year high. Rotaforte owns the Istanbul Shirts in the spring/summer 2011 Jewellery Show, an international collection will remain at 2010 prices even exhibition for jewellery, silver, watches and related equipment. Now in its 25th year, the though fears over a global shortage of cotton show is held twice annually in March and October. The business is supported by the had sent prices spiralling skyward. Turkish Jewellery Association, a national trade body which represents more than 1,100 Rising demand in China, poor harvests jewellery companies, including major manufacturers. in Pakistan as a result of the fl oods, and a Jime Essink (pictured right), president and CEO of UBM Asia, said: “Rotaforte switch by farmers from cotton to biofuels is provides strong synergies and opens up a wide range of new business opportunities being blamed for the limited supply. both in Turkey and across the adjacent Middle East and CIS regions. I am looking For more information on the collection go forward to working together with Sermin Cengiz (also pictured) who will be managing to www.ctshirts.co.uk. director of the UBM Rotaforte joint venture company, and also her team, who have done a fantastic job in building the successful Istanbul Jewellery Fairs portfolio.” For more information visit the UBM Asia website at www.ubmasia.com. Graduate working with top designers Polo Ralph Lauren De Montfort University (DMU) announces launch of fashion graduate Alice-Jane Hutton has won a prized work placement at high e-commerce in UK street retailer Warehouse in a top UK Polo Ralph Lauren has further competition in association with the extended its e-commerce reach British Fashion Council. with the launch of ralphlauren. Alice-Jane, from Diss in Norfolk, com in the United Kingdom this graduated from DMU’s Fashion October. Following the success Design degree this summer and has of the e-commerce launch in the already enjoyed a coveted internship United States, ralphlauren.com will with designer Paul Smith. off er a full assortment of clothing In addition, earlier this year designers and accessories. Karen Millen and Anthony Campbell, Th e website features a guide who has designed for friend and off ering tips on how to style signature Ralph Lauren looks and insights about up-to-the-minute fashion label founder Richard Nicoll, trends. It will also include RL Magazine, a luxury lifestyle quarterly featuring stories and articles selected Alice-Jane’s collection for refl ecting Ralph Lauren’s inspiration for the collections. inclusion in the annual Graduate Th e launch of e-commerce in the United Kingdom marks a further milestone in bringing Fashion Week in London. together the virtual, conceptual and tangible worlds of Ralph Lauren and expanding its ever-widening reach across the world in innovative, rich and user-friendly ways. For more information visit the new website at ralphlauren.co.uk. $77,5(

West of England tweeds launched by Fox Brothers Fox Brothers, the West Country luxury woollen mill, has launched a collection of West of England tweeds in support of the British wool industry and The Campaign for Wool – a coalition of industry groups convened by HRH The Prince of Wales to educate consumers about the benefits of wool. Inspired by the idyllic countryside surrounding one of the UK’s oldest surviving mills, Fox’s West of England tweeds have been created using a blend of wool sourced $ȽǾɑȨȐȘ from Exmoor Horn sheep, a native hill breed most commonly associated with the moors of Somerset, and wool from merino sheep. Douglas Cordeaux, managing director of Fox Brothers, said: “Sheep farming and wool production in this country has been integral to the history and development of Great Britain. We’re delighted to FASHION RETAILERS show our support for British produce by using locally sourced wool from Exmoor Horn sheep in our new range of West of England tweeds.” REPORT SALES For more information visit the Fox Brothers website at www.foxflannel.com. GROWTH FOR THIRD MONTH RUNNING Storm opens Sales on the high street were higher than a year ago in September, biggest store yet representing the third consecutive Storm has announced the year-on-year increase and surpassing opening of its biggest store expectations, according to the latest yet, in the heart of one of CBI quarterly Distributive Trades London’s busiest shopping Survey. Retailers expect another strong destinations. It opened at rise in sales over the coming months. the beginning of November About 60% of retailers surveyed said on Neal Street, Covent that the volume of sales rose during September, while 11% said that it fell, Garden, and has taken over giving a balance of +49%. the lease of the recently The clothing and footwear and closed Faith Shoes. leather sub-sectors saw particularly The larger premises strong sales growth, which are likely replaces Storm’s previous location, also on Neal Street, which closed in September, 2010. The to have been boosted by the arrival of company has chosen to relocate in order to capitalise on the increased square footage and to new autumn ranges. be located in a more prominent position on the street. For more information on the report In keeping with Storm’s modern and sleek aesthetic, the new store will be decorated with visit the CBI website at www.cbi.org.uk. clean, white walls and will feature the brand’s new black display cabinets. Store-exclusive collections including the vintage range and Storm Angel will be available for purchase as well J Shoes (Singapore) makes as the entire watch, jewellery, bag, wallet and sunglasses collections. For further information visit the website at www.stormwatches.com. its independent debut British footwear label J Shoes has opened of its very first boutique in Singapore. Accessories retailer Diamonds and Pearls is rebranded The 958 square feet boutique will be home Following significant private equity investment and to the company’s trademark quality leather the appointment of Stuart Wheeler as retail director, footwear for both men and women. The first accessories, jewellery and gift retailer Diamonds and J Shoes boutique will be the latest addition Pearls has rebranded as Victoria. Since the appointment of Mr Wheeler earlier this year, to the newly revamped third level of Cathay the retailer enjoyed a 30% like-for-like revenue increase Cineleisure Orchard entertainment centre, across its existing 50 high street and shopping centre where a strong concoction of fashion, art and stores. Prior to Christmas 2010, new stores are opening creativity is present. in seven key locations, starting with Leeds and followed Staying true to its modern approach by Cheltenham, Liverpool, Manchester, London, Bristol and Belfast. towards footwear, J Shoes tells us that the A rebranded transactional website has been now been launched and a further 20-30 UK boutique will boost an artisan industrial stores are planned to open in 2011. feel set to take visitors back to J Shoe’s edgy, Stuart Wheeler commented: “The outlook for Victoria is an optimistic one. Our strategy of British roots. rebranding and growth will make the business more robust – repositioning to appeal to a For further information telephone wider market and offering a shopping experience that exceeds expectations. From a product +44 (0)1858 468123 or go to www.jshoes.com. perspective, the brand remains overwhelmingly committed to choice and affordability, offering diverse trend-led and timeless ranges with proven commercial strength.” $77,5(

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UK FASHION & TEXTILE ASSOCIATION MOVES TO NEW HEADQUARTERS To coincide with its move to new, modern headquarters in Bloomsbury, London, the UK Fashion and Textile Association (UKFT) has set out its agenda for 2011 which will concentrate $ȽǾɑȨȐȘ on helping fashion and textile companies with business development, along with attention to jobs, training and skills and UBM Asia launches the Government lobbying. Th e UKFT has now put together an all-party group for Mumbai Jewellery & fashion and textiles and engaged the services of a political Gem Fair lobbying fi rm at Westminster to build better links to ministers, UBM Asia, a leading organiser of trade MPs and senior civil servants. jewellery and gem fairs has announced the Over the past year, the UKFT board and its new CEO Eric launch of the Mumbai Jewellery & Gem Fair. Musgrave have been talking to members and non members to fi nd out how best UKFT can Th e fi rst edition of the show will be held from serve their needs. Th e fi ndings have helped shape the strategy for 2011, which will see continued 16th to 18th December, 2011 in Mumbai. involvement in areas such as export promotion through UKTI’s Tradeshow Access Programme Th e event will attract exhibitors of (TAP) scheme, the Climate Change Levy scheme and the running of HR and legal helplines. diamonds, pearls, gemstones, silver, However, new initiatives include the development of the Let’s Make it Here database held on machinery and equipment, packaging and the UKFT website to make it as easy as possible to locate the many fi rms that are still producing display, and soft ware and allied products from in the UK. all over India and the rest of the world. For more information visit the website at www.ukft .org. For more information on the fair visit the website at www.ubmasia.com. UK Young Fashion Entrepreneur 2010 Diamond training dates winner announced A young male designer has won the British Council’s UK for 2011 Young Fashion Entrepreneur 2010 for his bespoke millinery Following the success of its recent label. Justin Smith is owner and designer at J Smith Esquire diamonds and coloured gemstone and was awarded the prize at a ceremony at London training courses AnchorCert Fashion Week in September, 2010. Independent Diamond Certifi cation The award, created by the British Council, recognises the Service has fi xed two more dates potential of an individual aged between 25 and 35 working for 2011 – How to sell Certifi cated within the fashion industry to be a future leader of the sector Diamonds on Tuesday 8th March, 2011, in the UK and indeed internationally. and Understanding Diamonds on Justin Smith commented: “Winning this award is great in recognising what I have Tuesday 29th March, 2011. achieved with my business. Taking part in the whole programme has been amazing, Both one day courses are intended especially the industry tour to Indonesia with the other fi nalists. Visiting Indonesia was a real eye-opener, just to see the wealth of craft and skill that goes into producing batik and for retailers and will deliver the ikat fabrics. The whole experience has had a really positive impact on me and I am now knowledge needed to make sensible looking forward to using the prize money to press on with my collaborative project.” observations using a 10x loupe. For more information on J Smith Esquire visit the website at www.jsmithesquire.com. For more information and to book a place call +44 (0)871 871 6020 or email gem@theassayoffi ce.co.uk. VAT windfall for using promotional samples Companies who use promotional samples to sell their products could be in line for a VAT windfall Iconix Europe appoints aft er a European Court of Justice (ECJ) judgement on the UK’s rules on VAT for samples. managing director Sian Beusch, technical associate director of business advisor Baker Tilly, explains the background Iconix Europe, the brand management to the case and implications for businesses: “Businesses who use promotional samples as sales tools company and co-owner of 18 fashion and across the music, drinks and retail industries have been given an early Christmas present thanks to lifestyle brands, has appointed Simon Brown the ECJ judgement. as managing director. Th e company, which “Th e ECJ has delivered its fi nal judgement concerning whether the UK’s rules on the VAT is a joint venture between Th e Licensing treatment of gift s and samples is compatible with EU law. In short, the Court found that the UK Company (TLC) and Iconix Brands (North VAT rules for gift s are largely compatible, whereas the rules for samples are not. America) co-owns a diverse portfolio of “Under the UK rules, where a number of identical samples are given to the same person only fashion and lifestyle brands that represent the fi rst sample is free from VAT. However, the ECJ found that all samples should be VAT-free licensing partnerships in the US with over provided the sample is a specimen of a product which is intended to promote sales and which $10 billion of retail sales per annum. Brands allows the characteristics and qualities of that product to be assessed, without resulting in include Candie’s, London Fog, Rocawear, fi nal consumption. Ocean Pacifi c and Madonna’s new fashion “In light of this judgement the opportunity to recover VAT paid to HMRC on samples over range, Material Girl. For more information go the last four years has been confi rmed, and taxpayers distributing large volumes of samples should to www.iconixbrands.com. begin preparation of their claims immediately, if they have not already done so.” $77,5( On with theCheck out all the show important news and dates for your business diary...

Autumn Fair International pulls in the buyers Event organisers have reported that exhibitors and retailers put on another successful show at Autumn Fair International (AFI) 2010, which took place at the NEC Birmingham from 5th to 8th September. Visitor numbers were up significantly on every day of the show, with final footfall figures 9% higher than last year, the highest attendance at AFI since 2006. Amongst the many thousands of leading independent retailers, AFI also welcomed hordes of majors and multiples, and the show attracted a large contingent of international buyers from as many as 76 countries. Stunning features such as the Pilgrim sponsored fashion accessories catwalk proved to be a big draw for visitors. This growing sector of AFI – which includes costume jewellery as well as the full range of fashion accessories – was packed throughout the event to the delight of exhibitors. OVER 30,000 ATTEND FIRST EVER BRITAIN’S Managing director, Louise Young, said: “We raised NEXT TOP MODEL LIVE the bar yet again for Autumn Fair this year and the result Fashionistas and industry experts was an extremely strong transactional event for the great gathered this October for the first ever majority of suppliers who took part. Our exhibitors pulled Britain’s Next Top Model (BNTM) Live out all the stops to help retailers gain that crucial edge in a at London’s ExCeL Centre. Attendees competitive market.” included BNTM TV judge Charley For more information on Autumn Fair, visit the website Speed, presenter and host Emma at www.autumnfair.com. Willis, BNTM winner Tiffany Pisani, as well as special guests Diana Vickers, Alesha Dixon, and Jessie J. Visitors were treated to a spectacular 45 minute fashion showcase on the BNTM Live main catwalk, which told the story of the BNTM girls. Designers in this year’s catwalk show included Jonathan Aston, bitchingandjunkfood.com, Liam Stafford, Ruby Rocks, Jess Sayers, Ada Zanditon, Moore and Moore, Zandra Rhodes and many other popular brands. Lee Newton, managing director at show organisers Media 10 commented: “We are thrilled at the success of this weekend. It is clear that there is a huge demand for consumer fashion, and with such a hugely successful brand such as BNTM, we have been able to create an event that offers a different insight into the modelling and fashion industry.” For more information about the event visit the website at www.bntmlive.com. GDS and Global Shoes report three successful show days Positive show feedback continues as GDS and Global Shoes in Düsseldorf reported a total of 28,000 visitors to the event, which took place in September 2010. Exhibitors reported a significant increase in quality and the best of ordering moods amongst buyers – who included representatives from many renowned footwear retail firms. Over one in two isitorsv came from abroad and this time more buyers from the Benelux, Scandinavia, Great Britain and the Baltic states attended the show. Kirstin Deutelmoser, director of GDS and Global Shoes, commented: “The economic mood is considerably better than even just one year ago. Increased visitor quality and the rise in the number of buyers coming to Düsseldorf from the Baltic, Scandinavia and the Benelux underlines the role of GDS as a leading specialist shoe fair for the central and northern European market.” The next GDS and Global Shoes fairs will be held from 16th to 18th March, 2011 and from 7th to 9th September, 2011. For more information on the shows visit the websites www.gds-online.com, blog.gds-online.com or www.globalshoes-online.com. $77,5( News & events

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ɤɜɤȹȽȇɄɤǾȵȐɕȨȽɕȨɺȐ Scotland’s Trade Fair Autumn has exceeded all expectations, with a big increase in visitors, excellent orders taken and a very positive feeling after it was reincarnated two years ago. The show held in Glasgow during September attracted 1,500 buyers compared with 750 in 2009, many of whom did not have the time or budget to travel to Birmingham and were more than satisfied by the calibre and range of products offered. Wendy Ross, owner of The Old Mill, Ruby Red and Driftwood shops said: “There is an excellent mix of suppliers and the quality of the products is very high. I have placed far more orders than I expected to and found five new suppliers.” For further information on Scotland’s Trade Fair, visit the website Positive response from visitors and exhibitors at www.scotlandstradefairs.co.uk. following IJL Buoyant exhibitors commented on the high level of business which was done during the four days of the IJL event and we’re told many have already booked for the 2011 show. As well as showcasing a high standard of brands and designers, IJL has invested in new initiatives designed to add to the quality and content of the show. These initiatives included the seminar programme, Editor’s Choice, Bright Young Gems, the Great Debate, KickStart and the Diamond Club. Event manager, Sam Willoughby, commented: “The IJL team was thrilled with the response from people at the event. We have had so many compliments about the general look and feel of the show and, importantly, how it has provided a good environment in which to do business. We believe our proactive and forward thinking approach, together with the high calibre of exhibitors, makes IJL one of the UK’s premier jewellery trade event.” The next IJL will take place from th4 to 7th September, 2011 at Earls Court 2 in London. For further information on IJL, visit the website at www.jewellerylondon.com.

TOP DRAWER CONCLUDES A TOP YEAR At September’s Top Drawer there was a reported 23% increase in attendance with key buyers spotted from major high street retailers including Anthropologie, Bentalls, Fenwicks, Harrods, Oliver Bonas, Pedlars, Liberty, Amazon, John Lewis and Selfridges, plus thousands of independent retailers all looking for inspirational products. Footfall was increased by enriched content, bringing more key buyers to Top Drawer, while the co-location with London Gift Fair opened the exhibition to a whole new audience. Innovative ideas and products were featured from 700 international and UK based brands and designers. Neil Gaisford, show director commented: “At the heart Top Drawer is an abundance of new ideas and creativity from some of the most exciting brands in the retail industry, delivering a feeling of positivity for the seasons ahead. The hunger for new inspiration was reflected in the increased attendance at the event.” The next Top Drawer takes place from 16th to 18th January, 2011. For more information visit the website at www.topdrawer.co.uk.

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Product: Th e Next pashmina necklace Contact: +44 (0)7940 284 240 or www.jianhui.co.uk ȽȇɑȐɬȐɄȝȣȐȝǸȽ Price: RRP £108 Th is necklace is made from hundreds of ethically-sourced pieces of light-weight wood. Th e product Product: Reveal ruby rings can be worn long and loose, as well as doubled up in a pashmina-style to provide warmth during the Contact: +44 (0)113 307 0100 or colder months. It was well received at IJL earlier in 2010 and was worn by models at London Fashion www.andrewgeoghegan.com Week. Jianhui London off ers this piece in nine colours – black, blue, teal, racing green, summer green, Price: RRPs start at £2,095 red, brown, silver/grey, mulberry, as well as multi-coloured (blue, mulberry, Th e Reveal Ruby features a 1.2ct ruby with grey and black). 13pts diamonds set on a 18 carat yellow gold base. Th e pave diamonds are set under the ruby to add a contrasting backdrop. Although the design is contemporary, it $ɑɄȽȨɕɜ has timeless styling and is available from 1/3 carat upwards in diamonds (white, Product: Twinkle Toes shoe chocolate and yellow), rubies and sapphires. Contact: + 44 (0)1202 338 500 or Th e rings are available in platinum and 18 www.ironfi stclothing.co.uk carat yellow, white and rose golds. Price: RRP £64.99 Th ere are matching pendants Twinkle Toes is a platform style shoe which is completely available and earrings are covered in pink, blue and purple sequins – even on the currently being designed. heel. Th e shoe is available in UK sizes three to nine, has Th e fl at edges of the a quirky appeal and makes a statement in itself, so will piece allow it to fi t well appeal to true fashionistas. with other rings such as wedding bands and eternity rings.

Brand Spanking8Ȑɬ Our exclusive round-up of the newest products around

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Product: Nordic vintage Fairisle tunic Contact: +44 (0)207 7373 310 or www.ilovelowie.com Price: RRP £210 LȨȹɉȵȐҥLȣɄȐɕ Made from 100% Merino wool, the tunic is hand-knitted and Product: Take On Elastic of high quality. It has long Contact:+44 (0)208 334 2900 or www.simpleshoes.com sleeves, front detail pockets Price: RRP £55 and a Fairisle pattern on Simple® Shoes brings to the fore Take On Elastic, an eye-catching the front and back as well as piece with a playful edge which is very on trend. Th e colourful along the cuff s and neckline. striped elastic band is a design element while also making the Available in black, grey, blue footwear easy to put on and take off . Th e outsoles comprise a blend and paprika, the product of natural rubber and recycled car tire. Th is brand, which launched has a luxurious look that in 1991, believes in making sustainable and stylish products for we are told is sure to men, women and children. In addition, it is available in white, catch the eye of consumers. black and tan. $77,5( New products

ȐȨȇȨ4ɄɜɜɑǸȹ Product: Haidi clutch bag Contact: +44 (0)207 4935 496 or www.heidimottram.co.uk Price: RRP small £251 and large £361 Made from fairly traded and handcraft ed salmon skin leather, the Haidi clutch was designed in London. Th e leather used has great aesthetic and physical qualities, it is tough and very fl exible, and the bags are available in small or large sizes. Heidi Mottram is an established designer who is well-known for her work with eel and salmon skin.

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Product: Needles & Th reads necklace Contact: +44 (0)208 888 3707 or www.zeliahorsley.com Price: RRP £186 Th is 18 carat gold-plate necklace is made from brass and is 16” long. It comes complete with a 4” extension chain and is available in a gold plate, silver plate and oxidized silver plate. All jewellery from this brand is handmade and designed by Zelia in her London studio. Th is gives the products a personal feel as items aren’t factory made or identical in appearance.

ȨɄɑȐȵȵȨ 4ȨȵɄѥLǸȨȽɜ Product:Hayworth bag Product: Th e Hardwick Contact: +44 (0)208 5632 Contact: +44 (0)7961 371 823 206 or www.fi orelli.com or www.miloandsaint.com Price: RRP £75 Price: RRP £380 Th e Hayworth grab is a Milo & Saint brings to the sophiscated bag with zips fore its latest shoulder bag. and a golden branded hoop Th e design incorporates which secures the fl ap- box pleating, pleated front over tab. Th e bag has an pockets, a large main compartment outer back zip and inside with a kiss clasp, two external pockets, an internal zip pocket in addition to zipped pocket, a detachable shoulder strap and leather keyring. the open pocket. Within In addition, all pockets feature signature striped lining. Th e product is designed the Hayworth collection is a small shoulder bag, backpack and and made in the UK, and the brand is recognised for high quality. Th e bag is also laptop case and design options include camel, natural snake, croc available in steel, plum, jet, dormouse or denim fi nishes. and black. Fiorelli has established itself as a brand which provides high quality high street style, so customers oft en feel confi dent they are buying quality products.

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Product: Charms collection Contact: +44 (0)207 225 3915 or www.nomination.com Price: RRPs from £6 Th e sterling silver charms have been designed to add a touch more glamour to Nomination’s iconic Composable Link bracelet. Th e pendants are made of sterling silver, enamel and cubic zirconia. For the 300+ independent retailers who stock the Composable Link bracelet the Charms collection is an easy addition to the bracelet range. Th e Charms collection has launched with 15 sterling silver and enamel links and 15 sterling silver and cubic zirconia links. $77,5( · 0Ǹ ȣȨȵȨ

Product: Handbag hanger Contact: +44 (0)161 434 8766 or [email protected] Price: Available on application Th e handbag hanger has magnetic closure and includes a compact mirror. It is available in enamel and crystal or exotic leather (snake skin, crocodile, pony hair and ostrich skin). Due to the low price point this product could be a suitable impulse ȵɄѥ@Ȑɑȃɴ buy over the festive period and beyond. Th ere is a minimum order of 12 for this product. Product: Th e Glastonbury hairband Contact: +44 (0)1277 637 143 or www.fl oandpercy.com Price: RRP £85 Th is accessory is part of the Bohemia collection and is handmade to order using a rhodium-plated and entwined fl oral-design, which sits on a band wrapped with silk ribbon. Floral designs are very on trend, as are vintage-inspired clothing and accessories, so this piece PȣȐɑɜȘɤȵǸȝ is likely to have appeal to followers of fashion.

Product: Swarovski crystal clutch bag Contact: +44 (0)121 643 9988 or www.the-artful-bag.com Price: RRPs from £250 to £550 ,ǸɜȐ ǸȹȨȵɜɄȽ҇ ɤȽɜȐɑLɜɤȇȨɄɕ Th e Artful Bag presents a collection of Swarovski crystal-adorned clutch bags, all of which are lined with leather. Th e pieces feature Product: Love Hope genuine Swarovski crystals – an established brand name that is Strength hearts associated with high quality. Th e bags are available in a range of Contact: + (0)1745 826 500 shapes and colourways. or www.katehh.co.uk Price: RRPs start at £11.99 Kate Hamilton-Hunter presents a collection of necklaces and earrings made from 65% recycled, sterling silver and discarded biscuit tins. Th e collection can be cross-sold and the charitable association can be publicised. Th e range was designed by 14-year-old Heather Clarke in memory of her grandmother and 10% of the RRP is donated to the Love Hope Strength Foundation.

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Product: Contemporary jewellery designs Contact: +3491 314 8893 or www.elenacanter.com Price:Available on application Taking inspiration from the industrial structures of her hometown in Spain, Elena Canter presents a collection of limited edition, handcraft ed pieces. Th e jewellery is created with bronze, blue silver and copper which are supplied by European sources. Exclusive pieces can be tailor-made to specifi c requests. Th e items are made using a production process based on artisan techniques.

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Competition

Win a selection of products worth up to £500 RRP \ȨȽѳ courtesy of Bagabook

Bagabook was launched at Spring Fair, Birmingham in February, 2010, and was received with an enthusiastic response. At the show, the company was also shortlisted for Gift of Th e Year, and in this short time since it began, Bagabook has been sold to a wide range of retailers throughout the UK and Europe. Th e product is a book cover and carrier combining fashion with practical use. It can store books up to A5 size with variable thicknesses, including notepads, diaries and organisers. It’s a great companion for travellers as it features a pocket for travelcards and a space for boarding passes, passports, bookmarks, penholders, and features a magnetic clasp for easy closure. Bagabook comes in two styles – a classic long handle or short handle unisex executive design – and is available in a croc-look fi nish in a variation of subtle shades or eye-catching colours. In addition to this, Bagabook off ers a conservative, leather-look collection and a new twin range, which marries two colours for added appeal. At Autumn Fair 2010, the company launched Bagabook Junior for Girls which comes in pink croc-look and purple leather-look material and is designed to include six penholders, a bookmark and magnetic clasp. Th is ever- expanding range means that Bagabook off ers a gift for all occasions and ages. For more information and to see Bagabook’s wide range of colours and materials, visit the company’s website at www.bagabook.com. $

PȣȐ@ɑȨɺȐ Bagabook is off ering one lucky winner a selection of products worth up to £500 RRP. For your chance to win, answer the following question: Where did Bagabook launch its junior range? a) Spring Fair 2010 b) Autumn Fair 2010 c) Spring Fair 2009

Visit the website www.attireaccessories.com and fi ll in the online competition form to enter the draw. Deadline for entries is 28th January, 2011. Terms and conditions apply.

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7RS'UDZHU6WDQG5_6FRWODQG·V7UDGH)DLU6WDQG/ &KLF²6WDQG$_0RGD²+DOO6WDQG1 hazel atkinson jewellery 6SULQJ)DLU²+DOO6WDQG%& Natural Selection

New collection showing at: Top Drawer, Jan 16th - 18th - Stand Y11A Scotlands Trade Fair, Jan 23rd - 25th - Stand F120 Spring Fair, Feb 6th - 10th - Stand DQ64

(QTXLULHV8QLW+XJKHV%XVLQHVV3DUN:LOYHUOH\5RDG Contact Hazel 0115 9586183 &KULVWFKXUFK'RUVHW%+58 www.hazelatkinsonjewellery.co.uk 6KRZURRP %\DSSRLQWPHQWRQO\ &KHVKLUH6W/RQGRQ((- HQTXLULHV#RXFKEDJVFRPZZZRXFKEDJVFRP 2011 round-up New Launches ȘɄɑɜȣȐ8ȐɬdȐǸɑ

Many manufacturers and distributors are gearing up for new product launches for 2011. We’ve gathered a varied selection to give you some inspiration and ideas of Bags what to expect Gabriella Handbags Laguna London +44 (0)1606 869 333 +44 (0)207 704 1912 www.gabriellahandbags.com www.lagunalondon.com Th e new 2011 Laguna collection embodies the Gabriella tells us she’s moving from strength to company’s usual signature style of elegance and strength and the brand is becoming synonymous sophistication while at the same time off ering with beautifully designed handbags with their own trend-driven shapes and styles. Th e key colours distinctive individuality. Th e summer range is again are black, navy, taupe and sea green – a totally feminine and the designs give an emphasis on particular feature colour for the season. Th e style and detailing. Colours mirror the main fashion gold-metal fi ndings add a sense of luxury to colours of spring/summer 2011 which include denim the black leather, and the navy pieces have a classic blue, beige, coff ee tones and light grey, with the navy feel with a contemporary look. Another combination and white nautical look still featuring. Th e collection used is taupe with gunmetal, which can be worn with consists mostly of medium-size bags with a few larger most of the season’s popular shades. Attention to detail as always designs, and two striking small bags, all of which is key with Laguna bags – tassel zip and mermaid logo zip pulls, multi pockets and across- are off ered in a large selection of colours to suit all the-body straps make the range stand out. A best-seller so far has been the Campolina occasions and outfi ts. With a focus on studs, bows, which has a number of discrete pockets worked into the compact style. frills and fl owers, the spring/summer Gabriella line is stylish, fashionable and girly.

Stone Bags Penelope & Parker +44 (0)7813 989 301 +44 (0)1823 698 898 www.penelopeandparker.com www.silver-willow.co.uk Th e strong design and leather heritage Stone Bags has announced of Penelope & Parker enables the its spring/summer handbag fi nest hides to be selected from collection. Based on a country around the world, while at the garden theme, the handbags same time embracing traditional are typically English with craft smanship. Th e individual a twist. Floral designs pieces created cater for an array with interesting petals of tastes, from the jet-setters and quirky tassels are to the urban fashionista. For featured on large, spacious spring/summer 2011 the slouch bags with bevelled company has reworked some of and scalloped detail, as well as versatile across-the-body tote handbags its classic styles – the Lizi, the with intricate butterfl y embroidery. Many other styles make up the Penny and the Coco – in order to make them collection, and colours on off er include bright blues, crisp shades of as compact and as light as possible. In addition Penelope green, punchy pinks and the quintessentially English creams, which & Parker has introduced some covetable new skins including a Stone Bags deems the perfect English garden colour palette. Cambridge print and an antique nappa which makes its debut on the new, improved Lizi bag (pictured). $77,5( · 8ST(VE[IV< 7TVMRK*EMV.

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Jewellery

Stack Ring Co +44 (0)1823 698 898 www.silver-willow.co.uk

For spring/summer 2011 the Stack Ring Co will be showcasing an array of citrus-tinged colours, soft ly-shaded pearls and glistening cubic zirconias. Freedom is the key focus of the rings as customers can now be part of the design process. Th e Freedom collection of stack rings is made from 92.5 sterling silver and plated with rhodium. Funky, textured bands act as spacers between chosen rings. Th e new Prima line adds another dimension and comprises wide textured silver bands, hearts, silver fl owers and sparkling shooting stars that interlock together. Lola Rose +44 (0)207 372 0777 Step By Step www.lolarose.co.uk +44 (0)1422 317 539 Th is season Lola Rose celebrates its 10th year with www.stepbystep-uk.com a collection inspired by the most popular designs New designs from Step By Step – Ursula Muller’s from the last decade. handcraft ed jewellery – feature a contemporary trio Th is season’s selection of cocktail rings are of precious metal colours, brand new to the UK. evermore striking, available in a multitude Th e designer’s trademark craft smanship and palette of shapes and sizes, from delicate fl orals on of gold, silver, red and black is still evident this elasticated strings of beads, to faceted cabochons coming season but with the addition of necklaces, set on 22 carat yellow gold-plated sterling silver. bracelets and earrings exploring camel, black and Summer colours range from a natural palette of charcoal shades. Th e new off erings are exclusively earthy greens, delicate corals and ocean blues, to designed in Switzerland from the precious metal dazzling, high-summer brights and soft spring rhodium, tomback – a copper alloy – and refi ned aluminium. Step By Step’s innovative sorbets. Th e collection will also introduce three sculptural technique and strong but fl exible lines are also used to design and shape superior spectacular new stones – tree agate, montana quality natural rubber. agate and coral quartzite.

DMJ +44 (0)1388 770 870 www.dmj.info

Th ese Sunburst earrings are new out from Julie Sandlau who tells us her classic pieces carry little or no stones but are gems in their own right. With an art deco infl uence, the shining illuminated sun has been the focus of this creation, and a version from one of Julie’s original collection was even worn by singer Beyoncé in the movie Dreamgirls back in 2003. Th e earrings are a 925 silver base with an 18 carat polished gold plating fi nish and sparkling cubic zirconia.

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Cleo B +44 (0)207 824 8666 www.cleob.com Atalanta Weller +44 (0)7960 879 108 British shoe designer Cleo Barbour has www.atalantaweller.com created a stylish and eccentric collection for spring/summer entitled Magicland, Designed to unleash special powers in the modern woman, Atalanta Weller’s spring/summer 2011 which mixes muted pastel shades, range is defi ned by the fusion of strong dynamic form with wildly feminine touch and takes a rich suedes and lustrous exotic skin, superhero theme. Atalanta draws inspiration from very diff erent sources – Moroccan architecture encapsulating the nirvana of fairytale. and the extra-terrestrial beauty of the David Lynch fi lm, Dune. Th e spectrum of colours includes Th ese mystical creations of curvaceous mottled gold, sunset pink, washed-out mint, and sky blue – set and defi ned by black shadow – and design lines are coloured with soft peach, all the designs are put together using Italian calf leather. Th e collection is diverse, ranging from delicate taupe, pistachio and eff ervescent perfect geometric sandals with a hidden mini-wedge, to sleek and sexy killer heels, streamlined orange, streaked with gold and silver. wedge boots with laser-cut uppers in desert tones, and streamlined wedges in luxurious mottled Th e range features the season’s must-have gold. Th e shoes may look hot but they enjoy a level of comfort. Atalanta’s wedges and heels use platform and pretty fl ats, whilst the wedge cutting-edge sports footwear technology to ensure that this couture collection remains light and gets an edgy uplift with an angular-shaped springy all day and all night. shoe boot adorned with Swarovski crystal droplets. Fierce killer heels have been interspersed with touches of the romantic Glitterati by Jacobson Group 1950s-inspired mid heel seen on the +44 (0)1706 212 512 spring/summer 2011 catwalks. Romantic, [email protected] pretty, indulgent and fashion forward, Cleo B’s off ering consists of 18 styles Focusing on the demand for high fashion ladies’ available in multiple colour ways. footwear, Jacobson Group presents its latest collection, Glitterati, which is aimed at the 18-24-year-old, style-minded individual who is looking for fashionable, on-trend catwalk- inspired pieces, all with purse-friendly prices. Th e Glitterati ethos is to off er a fun range of party shoes that ooze glamorous detailing. Th e designs embrace catwalk trends so much so that the Jacobson Group tell us girls will want a new pair of shoes every time they hit the town.

Bourne +44 (0)1482 334 590 www.bournecollection.com British accessory brand Bourne specialises in stylish shoes and bags. Established in the summer of 2004, the family business fronted by siblings Sarah, Lizzie and Michael Lambourne quickly gained a loyal following. Designer Lizzie Lambourne has successfully established a signature style which can be seen throughout the current collection. Bourne continues to excite women worldwide by remaining true to the brand’s philosophy to produce luxury accessories at competitive prices.

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Spring Summer 2011 Top Drawer Spring, Stand S33 Pure, Stand KFo104

Janan Leo Gareth Austin-Jones handmade in england [email protected] [email protected] www.ladieswholunchjewellery.com Phone: 07948 356 647 Trade enquiries 01494 729813 www.cocoroselondon.com

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Visit us at Top Drawer Stand X28

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cashmere by

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cocowai offers the highest quality cashmere shawls, wraps, ponchos and one size accessories, for women, men and the home. Stores choose us because we offer:

quality handwoven and knitted garments ethical supplier over 200 colour choices small or large orders customised options expert product knowledge fast delivery

&217$&786 For more information call Frankie at Cocowai: 01202 701888 [email protected] www.cocowai.com

Frankie will be visiting Pure 2011 at Olympia in February, call to pre book a meeting. 2011 round-up

Others

Opticaid +44 (0)113 239 1400 www.opticaid.net Opticaid UK continues to build on 2010’s success by introducing a new sun-reader range for spring/summer 2011. Th is new selection of reading glasses with tinted UV400 lenses is available in a number of new styles aimed at both women and men, and each come in six reading strengths. New styles include Anzio, an animal print in brown; Seville, a snake print in dark purple; Rimini, a black frame with diamanté detail; and Como, a classic tortoiseshell aimed at men. All come with coordinating suedette cases. Opticaid is fi nding that fashion reading glasses continue to sell well, with customers buying multiple pairs to coordinate with a variety of outfi ts and to conveniently place around the home.

Emmanuel Katsaros +44 (0)207 467 3910 www.emmanuelkatsaros.com Th e second collection by Emmanuel Katsaros was inspired by the dark comedy, La Ragazza Con La Pistola, by the Italian director, Mario Chris&Tibor with Monicelli. Th e story is of a young Sicilian woman Stuart Semple who, having been dishonoured by her lover, seeks to wreak her revenge by attempting to murder him, the weapon of +44 (0)207 249 0639 choice having been concealed in her handbag. Th e new pieces www.christibor.com explore the relationship between a woman and her handbag and are Hitting the shop fl oors soon is a new collaboration bold and elegant, combined with cartoon-esque fl ourishes and a touch between fashion forward accessory designers, of Lichtenstein-style imagery. Th e bags are made from perforated red, grey Chris&Tibor and leading British contemporary and blue suede, and tanned Vacchetta leather, under-layered by contrasting suede or gold leather. artist, Stuart Semple, and the collection consists In addition there is a range of matching gloves. Th e linings are silhouetted with images of murder of bags, scarves and jewellery. Pieces include weapons, blood stains and stiletto heels. pink leather and black handstitched clutch bags studded with screen-printed Perspex, graffi ti- style shopper tote bags and slouchy shoulder Nica London bags in heavy satin, as well as bold necklaces and +44 (0)208 563 2206 keyrings. Th e colour scheme and text is in Stuart www.nica.co.uk Semple’s distinctive style produced using high Th e Nica London collection captures the essence quality materials such as fi ne Italian leather. Th e of timelessly classic leather accessories. Chic pieces also feature hand-fi nished trimmings such style and functional practicalities mean the bags as small polished nickel triangles and all products will see customers through many seasons. Th e are manufactured in Europe. Tying the collection Bunty range of sleek, structured designs are together is the slogan Love Will Tear Us Apart, subtly branded with Nica’s trademark emblems and elegantly fi nished which is taken from the song by British post punk with a pretty vintage-style bow clasp and vibrant fl oral-print lining. Minnie takes inspiration band, Joy Division. Chris&Tibor/Stuart Semple from soft er boho leather. Detailed ethnic weaves and studding add structure to a rounded shape. line has been specifi cally tailored to suit all price Freya purses are detailed with designs of butterfl ies, fl owers and petals combined to create Nica’s brackets – designed as both aff ordable couture look. Nica London products are designed to be cherished forever – the luxurious leather will fashion and collectable contemporary art. only improve with age. $ $77,5( Sigal Distribution Ltd Happy to present Michal Negrin and Ayala Bar Spring Collections Please visit us at Top Drawer Stand U24, Pure Stand Q79 & L7 Email: [email protected] Tel:01784 482888

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www.tezer-design.de UK contact: Sharon Acton 07774 928045 Chic

Chic Celebrates In Brief Show: Chic th Dates: 30th January to 2nd February, 2011 its 30 Show Times: Sunday to Tuesday 9am-6pm, Wednesday 9am-5pm One of the most exciting trade events for the handbag and Website: www.chicuk.com luggage industry takes places in January, and organisers tell us it’s going to be better than ever before. We find out more...

Commencing on 30th January, 2011, Chic will be filling the largest column-free space in the Midlands at the Ricoh Arena in Coventry. At the show there will be one of the largest choices of handbag and luggage brands to be found at a UK event. The idea for Chic was conceived at the request of the major UK handbag and luggage brands when many other shows didn’t suit the specific buying and selling season of the industry. The event is organised by family members who have owned businesses in retail and wholesale within the sector and who have an understanding of the expectations of visitors and exhibitors. The mission throughout the years has been to provide be a ‘catwalk with a difference’ hosted by major a relaxed and enjoyable buying experience where celebrities – soon to be announced – as well as everything can be seen together without walking an eco-friendly fashion zone, seminars on leather through multiple halls of merchandise that have production and other interesting topics which little relevance to handbag and luggage businesses. will enhance retailers’ knowledge of the products To celebrate the 30th edition of Chic, there will they sell.

Organisers are also working on an exciting new look for 2011, in order to make the buying experience at Chic even more enjoyable. In addition, there are many brands to see at the show including Smith & Canova, Carlton Luggage, Nova Leathers, Azure Designs, N. V. Bags, Betty Barclay, Funky Jewellery, Golunski, Sirco, Gigi, Mywalit, Mayfair Trunk Co, Ronetto, Ferre Milano, Quindici, Jump Luggage, W. Brown, Rowallan of Scotland, Ouch Bags and many more. As always, parking is free of charge directly outside the venue and a free shuttle service is provided to collect visitors from Birmingham International railway station, which is adjacent to the NEC and the airport. For more information visit the website. $77,5( · ȣȨȃ

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Stand: D26 +44 (0)1454 320 650 www.nvbags.co.uk Handbag label NV Bags is celebrating a decade in the handbag trade this year. Th e company has worked in close conjunction with its suppliers to ǸɑȵɜɄȽPɑǸɨȐȵɄɄȇɕ maintain the high quality and low costs that have been provided over the years. Continuing to use a wide variety of fabrics, colours and trends within Stand: C56 its ranges, NV believes it can off er a bag for all ages, whatever the occasion. +44 (0)1707 871 630 NV attributes its past success on the stylish but aff ordable ethos which is www.carltontravelgoods.com carried through to spring 2011 and will be showcased at the event. NV tells Th e Tribe collection is stylish and urban and will be showcased at us it will continue striving to satisfy customer demands with good value, a Chic. Th e range has electric-yellow lining and is made from a robust large choice of ranges and dazzling designs. nylon. Tribe is very lightweight, has a distinctive look, and the trolley case has a collapsible construction that allows easy storage. Th e collection includes the laptop messenger, a laptop backpack, double decker holdall with trolley, and a smaller weekend bag. Tribe trolley cases are also available in varying sizes, and colours off ered include graphite, apple green and rust red.

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Stand: D76 +44 (0)161 430 8880 LȹȨɜȣѥ ǸȽɄɨǸ www.aqueodesign.co.uk Stand: TBA Th e summer collection for 2011 off ers a fresh interpretation of +44 (0)113 265 7676 Betty Barclay’s previous trends and the pictured bag is taken from www.smithandcanova.co.uk the Flowers collection – one of the most popular ranges, produced At Chic, Smith & Canova will be showing its spring 2011 collections as in Italy. Th e products present themselves as authentic, informal and well as off erings from the leather and synthetic brand, Claudia Canova. For sensually feminine. Just a few of the new lines off ered this season Smith & Canova, this season includes new materials such as eel skin leather, include Milano, the dream of the sea brought to life; Pisa, lively which is beautifully soft and tactile and is available in a variety of colours. colours studded with classy rivets; and Th e Snake, which is fl irty and Claudia Canova off ers a fantastic range of new designs in materials such as feminine with an elegant snake appearance. Th e entire selection can denim and hessian with a focus on strong trends such as quilting, tassels and be viewed at the show. heavy embellishment. $ $77,5( Showcase R D S Dublin 23 - 26 January Stand E6/7

Spring Fair N E C Birmingham 6 - 11 February Hall 18 - Stand D01

Pure Womenswear Olympia - London 13 - 15 February Gallery Stand J43

Moda Womenswear N E C Birmingham 20 - 22 February Accessories Stand N41

Lorraine Thomas Agent Bulatti for the UK/Eire

P.O.Box 1513 Chelmsford CM3 3XQ T 01245 360949 F 01245 362509 E [email protected] W www.bulatti.co.uk

Lido Pearls & Gemstones T 01245 360949 E lorraine@ lido-collection.co.uk W www. lido-collection.co.uk Jewel in the Crown

Commercial manager of Jewelcity, Dong Xia tells us about the company’s history and how it tries to offer quality products suiting varying budgets

How was Jewelcity It’s also important to eventually generate profit started and what and offer resources for our community, including has been your good courses. involvement? The founder and How were the initial products developed and my wife, started the what was the response? company in 2006 In the early days we trialled various things, such after our child started as silver, watches, and even body jewellery – some school. She was able to worked and some didn’t. Eventually, we were combine her interest able to develop a reputation for offering sharp and experience to build a solid foundation for products with efficient services and expanding a business. I felt the need to support her, and product lines. build the business locally since we really like this country – we had moved here previously for my What challenges were overcome when the own work. By the end of 2007 I had sold my company was starting out? we offer a complete package: our direct ordering business and started working full time Not knowing the market and customer well model means we quickly get the latest designs to for Jewelcity. enough tends to be the biggest challenge and the customer’s shelf; our quality assurance team this takes a while to figure out. Finding talented virtually check each product; and our direct What was the aim for Jewelcity when it was employees to begin with is also quite a task. ordering model enables us to pass on savings to first established? Luckily, we have a lot of previous experiences to clients and final consumers. On the whole, we Our aims were to build a leading fashion draw on so it’s not been too difficult for us. offer a very efficient service. business, in the UK, Europe and the rest of The main competitive advantage we have the world while at the same time helping our What sets Jewelcity apart from its competitors? is down to our team of staff – the company clients – mostly women – to build and grow their From our clients’ point of view – many of which has managed to attract good people. To gain businesses, and enjoy our products and services. are successful independents and small multiples – European knowledge I am able to draw on a good friend and classmate from IMD business school, who speaks five main European languages fluently, and believes in our vision at Jewelcity.

How important is the location and history of the company to its success? We are situated in High Wycombe which is conveniently close to Heathrow airport as well as the ideas and fashion found in London. Although we could be situated anywhere, we are certainly happy with where we are.

How has the product offering changed over the years and what is your current collection like? We started with a value range and eventually built our premium Missfox and designer range Katie Wu. All lines are competitively priced and it’s quick to get them to the market, due to our direct sourcing method.

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Contact Dong Xia Commercial director TIMELINE +44 (0)1494 444 200 1991-1998 +44 (0)7885 908 473 Started at CEBD Group www.jewelcity.co.uk (an investment and export business) as an investment analyst and left as a managing director 1998-1999 Studied in USA and Switzerland and gain an MBA from IMD business Th e current autumn/winter 2010 range we’ve managed to grow our business at each school in Switzerland has already proved to be a success, with our show. To establish as a main player, we also 2000-2002 traditional enamel collection still going strong. invest a new design of stand every two years – Senior manager for alliance and Acrylic fl owers, metal antique styles, leather stud something not a lot of people can do. strategy at General Motors Europe’s bracelets, crystal and scarves range are also doing Onstar project, an online/telematics well. Spring/summer 2011 will be a development When was the website launched and how does venture on this with several key trends in varying colours it support the business? and featuring fl owers. Th is is the fi rst year it has been established and 2003-2004 it’s been an important tool. It’s the interface and Operations director at NTG, a Mayfair How oft en does Jewelcity launch new lines? operation core of our business. Although we’ve based telecom investment group We launch major ranges in January, May and been growing fast and doing well, there is still so 2004-2007 August/September, each with about 1,000 lines, much we can do to further grow the company, Various ventures including a food but we try to off er additional new lines each and that’s exciting. distribution business month if we can. 2007- present What have been the key milestones throughout Jewelcity What are the current best-selling designs? the business’ history? For us they are open-able bangles, Fimo beads, Th e company was established in 2006, and I retailer’s chain can be related to the supply which elastic rings and multi-layer crystal bracelets, as joined the following year, but in 2008 sales is what we do cost eff ectively and effi ciently. We well as our scarves. tripled, which was followed by further growth supply a range not normally seen on the high and entry into the European market in 2009. street with a limited quantity made in each style Which trade shows do you attend and which Th is year has also been successful for sales. – this is unlike the big chains. one works best for Jewelcity? We attend all major UK gift and fashion shows How do you view the current market and what What are the future plans for Jewelcity? including Spring and Autumn Fair, Harrogate, trends do you see emerging? Our plan is to improve our current sales a great the Top Drawer series, Moda and we are Coming from a corporate background, I deal in the next few years and hopefully become currently working on joining Pure aft er many used to believe life is all evolving around big a leading player in the European market, then clients suggested. In 2011 we also plan to visit 10 industry titans; this is not the case with fashion begin working in US and Japan aft er that. We major shows in France and Germany. accessories, where we genuinely believe the are also looking at increasing our product range We take a long-term view of things so tend to independents have a great chance in succeeding and therefore will be looking for more talented ignore the ups and downs of each year, although if they raise their game. Th e weakest link of a marketing and design staff to join us. $

$77,5( Nicola Sexton Boutique Contact Firmato Ego The Pavoni brand Luxuriously stylish Italian arm candy www.vittoriaipavoni.com +39 0734 445539

ȽȣǸȽȃȨȽȝ Your Business Alan Newberry, a leather accessories project expert based in Italy, suggests a few ways to boost your business and enhance exposure

Gianmarco Lorenzi targeted the women’s after less than one year in business. Much luxury footwear market with the objective of the success of this luxury shoes and of gaining celebrity endorsement via PR. accessories retailer is due to intelligent publicity Gianmarco went from a small garage factory and local networking. unit under his house to adorning the feet of Both of these businesses are reaping the Let’s imagine you’re ticking celebrities such as Beyoncé just by using the benefits of focused publicity and determination. along nicely, having the best contacts of a PR professional. Are you any different? Use publicity and period of business ever. Now Calzeario went from an historic, 50-year- networking to hear those positive whispers ask yourself, would you like old single shop site selling clothes, footwear about your business get louder. $ more success? The chances and accessories to a six-store chain – all are, the answer is yes – the after initiating a low budget local marketing greener grass on the other campaign just a few years ago. side is always a desire. The examples are diverse, however the So, how can you increase success? It’s message is the same – your business will grow, simple – take the time enhance your business. expand or even fly with intelligent publicity. If you think of your company as a brand you The results speak for themselves, and the can bring new awareness, and in turn attract campaigns don’t need to be expensive or more business. beyond your capabilities. The size and turnover In my years living outside of the UK, I have of your business has no baring on the fact that often observed that success is gained by select publicity will get results. increased exposure via publicity. Here in Italy, image and networking are as In Italy, branding has evolved into a huge important as the product you are offering. concern. Independent shops have grown in Local and national retailers use flyers, posters both business turnover and size with simple in town and city centres, email offers and the and cost effective public relations. local cinema to get results. Businesses in the Now, before you switch off and dismiss what I UK suffer a great deal from a form of doubt that have said so far, keep an open mind and follow publicity will ever work, or they just don’t think our continental counterparts by absorbing the they can afford it in this climate. details and understanding that the greener Even in these past two financially challenging grass could be out there for all to enjoy. years many businesses that use targeted Before I elaborate, let me give you some fine, publicity have grown. In the UK I have two very current examples. recent examples of success, both of which Nero Giardini took the shoe industry by have huge connections to the continent. The storm. Traditionally, shoe brands start with Pavoni brand of handbags and accessories has agents and exhibitions, but not this company. grown dramatically through carefully placed The owner budgeted 120,000 Euros to push publicity, gaining both national exposure and a targeted publicity campaign some six years new clients. The company has quickly reached ago. As a result, he took the new brand from a point where celebrities such as Pixie Lott and selling zero to over a million pairs of shoes Sienna Miller are contacting Pavoni for bags. Fearne Cotton with each season using the power of targeted Another example is the Nicola Sexton a Pavoni bag publicity to attract new business. boutique in Suffolk, which has grown rapidly

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The Moral of ɜȣȐLɜɄɑɴ Whether ethical, fair trade or eco-friendly, many customers are now on the lookout for moral credentials in the products they buy. So we’ve spoken to a selection of organisations who have an inspiring story to tell about their offerings... )RXQGHURI0DGH&ULVWLQD&LVLOLQRWHOOV XVDERXWKRZWKHRUJDQLVDWLRQ¶VSURGXFWV DUHGHVLJQHGE\LQIOXHQWLDOGHVLJQHUV WKHQVRXUFHGDQGFUHDWHGZLWKLQ GLVDGYDQWDJHGFRPPXQLWLHVDFURVV (DVW$IULFD

In the beginning... Italian by birth, Cristina came to the UK to study buying and merchandising at the London School of Fashion. After this she had a long and very successful career sourcing clothing in Italy for Harrods and this would give the artisans a whole new retail minimum wage. In addition they receive a Harvey Nichols. Cristina outlet with a regular income. Made started as a housing allowance, a travel allowance, health then moved onto sourcing leather shoes and small collection of jewellery, but the potential care, hot meals while at the workshop and an accessories for major leading department stores was quickly realised and five years later the equal opportunities working environment. in the UK. Around 2004 Cristina started to company now boasts its own beautiful workshop Where possible, Made sources all its materials become disillusioned with the fashion industry with 80 full time workers. It produced stunning from Africa. The majority of materials used are following the rise of disposable fashion and the collections and collaborations for Whistles, recycled – brass from door handles, bath taps mass move of the clothing market to China. Jigsaw, Topshop, Matches, John Lewis, Asos and padlocks, glass from bottles, wood from During various trips to Africa, Cristina fell and high profile collaborations include Louis sustainable sources and cow bone, horn and in love with the people and saw the potential Vuitton, Alexa Chung, Laura Bailey, Livia Firth, leather – bi-products of the food industry. in the craftsmanship of the jewellery being Pippa Small and Natalie Dissel. You will not find any precious stones in our made in the slums of Kibera in Nairobi. It was collections as it is extremely difficult to track the clear to Cristina that the workmanship of the How does Made work? heritage and guarantee that it has been ethically products being offered to tourists could easily Cristina: All Made workers are set up with a sourced. We are also independently audited by be transferred into ideas for jewellery that could bank account, which gives them an identity. They a company called Africa Now that rigorously be marketed on the UK high street, and that receive a wage that is well above the government checks our ethical credentials. $77,5( · Moral defi nitions Fair trade Trade between companies in developed countries and producers in developing countries in which fair prices are paid to the producers Ethical Morally considered Sustainability Able to sustain a certain rate or level – conserving an ecological balance by avoiding depletion How has the importance of ethical credentials changed recently? Cristina: Th e importance of ethical credentials has massively changed over the last few years because the customer is much better informed about ethical and fair trade issues, and therefore is beginning to question ethics and shopping with this in mind. Th is means that companies can no longer get away with a meaningless nod to ethical trading and have had to make the entire process transparent and long term – something that Made is proud to have done from the beginning.

How would you like ethical fashion to change over the coming years? Cristina: Ethical fashion is growing rapidly and fi nally big brands are starting to realise that ethical doesn’t have to mean quality is compromised. Over the next few years I would like to see more corporate companies follow in the footsteps of the likes of John Lewis. John Lewis’s support of environmental projects worldwide and its constant improvement of product quality, whilst Tell us about your designers... with our fantastic Kenyan development team and retaining rigorous ethical standards, is setting a in-house jewellery technician, Lesley Ross. precedent for other big companies. Cristina: Alongside our core collection Made Meanwhile, Made is committed to producing is extremely lucky to have collaborated with an My day can involve anything from working on new designs and briefi ng the development team, high quality products in an ethical/fair trade incredible array of designers ranging from the environment, providing support at every level for crème de la crème of the jewellery world such as meeting our new or existing suppliers, scouting out new beads and techniques from the local markets our valued workers. Although we consider our Pippa Small, Bex Rox, Natalie Dissel and Brian company to be of an excellent standard of ethical Crumley, as well as high profi le celebrities such and visiting the children of Bidii in Kibera – the school that our charity Made Africa supports. practice we are always striving to improve. In the as Alexa Chung, Laura Bailey, Livia Firth and coming years our long term aim is to grow the Peaches Geldoff , with each designer bringing their We also take time showing non-governmental organisations (NGOs) around the Made Made family, perhaps launching Made Uganda own signature resulting in a variety of exclusive and Made Sudan. Th e future is very exciting. collections. It is integral to the Made brand that workshop because we have a great reputation and our designers understand our product and the are an excellent example that ‘trade not aid’ really incredible story behind it – not only is Made works. Frustratingly, a fair bit of time is also spent What to query when about stunning jewellery, but also the people that getting from one place to another as the roads in sourcing ethical stock make it, therefore we only collaborate with those Nairobi aren’t great! Is the company independently audited who have a deep understanding of our brand. 1 for standards of ethical trading? How has your involvement with Watch out for self-assessed audits, which means audits have been carried out by Describe a normal working day for Estethica helped to raise the Made the company itself rather than by an you, if there is one... designers’ profi les? independent body. Cristina: Th ere is never a normal working day. Cristina: Estethica is a fantastic platform to What are the benefi ts for the workers? I am based in Nairobi, Kenya but I come back showcase new designers and this year we were 2 For example travel allowance, housing to the UK every month. When I am in Kenya I delighted to have recently launched our inaugural allowance, health care, good wages. spend my time at our workshop, where no two collaboration with Hattie Rickards. Estethica is It is ideally best to visit the workshop days are the same. I am the face of the company a great way to let the fashion world know what 3 or factory to check working conditions and my husband is the backbone. He manages and you’re up to. We have been inundated with people and see for yourself whether they are of a runs the workshop and, as creative director of the asking where they can get Hattie’s collection – the good standard. brand, I do a lot of the designing myself together answer is Matches.com and Made online. $77,5( Ethical accessories

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Fifi Bijoux sources gold, silver and platinum only from fair trading miners who collect precious metal using non-toxic, low environmental impact methods. The miners receive a fair trade premium to ensure this artisanal process can continue in a socially and environmentally responsible manner and to support the interests of local communities. Fifi Bijoux diamonds come from traceable, known mines which are not within conflict zones and uphold the best mining practises for their employees, surrounding communities and the environment. Fine jewellery collections feature sapphires, rubies and pearls, all from traceable, ethical sources. The company has gained international recognition for its fashion forward designs and the craftsmanship of the jewellery, which is made in London. Fifi Bijoux’s spring/summer 2011 collection of ethical silver was launched at September’s London Fashion Week, and the Fifi Bijoux Global collection features globe designs on a string of pearls, with matching bracelet and double chain drop earrings. For more information about visit the website at www.fifibijoux.com.

Cred Jewellery has introduced its best-selling UK based Earth Squared has worked with collection of wedding bands and engagement fair trade producers in Vietnam for nine rings. Entwining beauty of design with purity of years to create a range of handbags, scarves source, the rings marry ethics and aesthetics in and matching accessories. The company a symbol of both one individual’s commitment aims to combine contemporary, stylish to another as well as shared values. The union design with traditional manufacturing skills of Oro Verde Fair Trade 18ct green gold or to produce affordable and ethical fashion platinum is made with traceable and naturally accessories. Almost all of the artisans who coloured stones – from deep red rubies to make the products were originally rice sparkling Namibian diamonds. The simply but farmers earning a subsistent, irregular and beautifully-crafted wedding bands are moulded inconsistent wage. Earth Squared works in the UK by artisans using responsibly sourced with its partners to create a pleasant working materials. Cred rings are crafted to order and take environment where employees can earn a good wage, enabling them to provide for themselves between three and six weeks to produce. and their families. In addition, the partners pay national insurance for each staff member For more information on Cred Jewellery visit the which covers medical costs and provides a pension for retirement – all of which is above the website at www.credjewellery.com. national legal requirements. Earth Squared is proud to be a registered importer with BAFTS (the British Association of Fair Trade Shops). Its popular jersey scarves are back this season in a range of stylish new colours, as well as a selection of handbags, purses and gloves designed to match the scarves. For more information on Earth Squared call +44 (0)1620 824 392 or visit the website on www.fairtradewholesale.co.uk.

Artisan Life designs handcrafted jewellery and fashion accessories imported from South America. All of its products are sourced on a fair trade basis using natural and sustainable materials. The modern jewellery range is made from Tagua, known as vegetable ivory which is a seed from the fruit of a palm tree that grows in tropical regions of South America. When ripe, the nuts fall to the ground and are gathered and dried for a period of up to two years, after which they become extremely hard and ivory-like. The Tagua seed is cut into different shapes and dyed in a variety of natural colours, revealing the veins of the pure cellulose material, giving each piece an individual look. Most importantly, Tagua is the only natural alternative to animal ivory. Artisan Life is a fair trade importer, member of the World Fair Trade Organization (WFTO) and the British Association of Fair Trade Shops (BAFTS). For more information call +44 (0)207 608 2717 or visit the website at www.artisanlife.co.uk. $77,5( · Clementine James is a self taught artist who has previously worked as an environmentalist and has a background in anthropology; both areas have fed into her current work. Clementine has a fascination with human adorning and upcycling of material in order to avoid producing more unnecessary waste. Little Glass Clementine showcased with Estethica at London Fashion Week 2010 and Th e Sustainable Joanna Cave’s jewellery evokes a feeling of Fashion Show at Clarence House. Th e ethos playfulness, but at the same time fragility. Silver for Clementine’s designs is to recycle and is oxidised or overlaid with yellow and pink gold, remake jewellery in the hope of retelling creating a play of colour, and sometimes pearls a story. Clementine aims to show that and threads are used to enhance the design. Th e fashion need not be a commodity we feel spring/summer 2011 collection is inspired by guilty about, as our lifestyles adapt to our Greek temples, evolving forms of nature, and the changing environment. She asks her clients cycle of life, using subtle details of birds, bones, to dig deep into their own treasure boxes for myths and symbols that touch upon a rich cultural objects that are special to them. Clementine civilisation reinvented by modernity. Th e jewellery then intricately weaves them together using is made in Athens, using a minimum 90% recycled delicate silver or gold wire, fusing together sterling silver, by people who are paid fairly. Th e objects old and new. For more information pearls used are ethically-produced, high quality visit the website at www.littleglassclementine.co.uk. Japanese Akoya to respect natural and social fair trade guidelines. For more information visit the website at www.joannacave.com. LeJu strives to be the global leader in the design of statement pieces using sustainable ivory as well as other natural materials. In addition, the company’s designer always seeks to help other artisans by working alongside them, collaborating and teaching them how to achieve their goals using the skills and ideas she brings to her designs. As a global brand, LeJu is socially and environmentally responsible as well as creative. Th e spring/summer 2011 collection includes exquisite colours, shapes and escalating sizes. LeJu continues with its use of vegetable ivory mixed with silver and copper. Th e new range also uses leather, hemp, wax thread, stainless steel and copper wire. For more information visit the website at www.lejudesigns.com.

Leblas is a fi ne jewellery boutique that fuses traditional techniques with modern design and sustainable practices. Th e company is one of the fi rst ethical jewellery companies to be located in the Sloane Street shopping area in London. Th e core concept behind the brand is embedded in the belief that a business can be socially responsible, and that ethical jewellery can still be contemporary and aesthetically beautiful. Leblas sources 100% recycled gold and silver from a trusted refi nery and only traceable semi-precious stones and confl ict-free traceable Canadian diamonds are used. Leblas jewellery collections range from contemporary designs to handmade classics and inspirational pieces, and the company also acts as a stockist to other ethical jewellery designers including Oria Ethical Jewellery, Fifi Bijoux, and Pippa Small. Th e new Fluid collection is a chain mail inspired range designed by linking intricate silver rings. Th e jewellery is made entirely from recycled sterling silver, and plated in 18ct gold. For more information about Leblas visit the website at www.leblas.com. $77,5(

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Sägen uses recycled porcelain and silver in its handmade designs to create one of a kind pieces. The production takes place in both Sweden and Indonesia where the designer works with a small, family run workshop. The company strives against fast fashion and gets a kick out of making stunning pieces from something another person has thrown away. Dining with Grandma is a collection that Shared Earth is celebrating 25 years of fair trade brings back memories, laughter and romance, with in 2011. The company believes it is possible to creations that tell stories about the past. Designer trade fairly and ethically whilst benefiting artisans Elin Sigrén collects charming porcelain at flea and craftsmen and so develops products with markets and grinds every piece into its individual more than 30 producers across the world. As a shape before bezelling it in shiny, thick silver. This fair trading company, Shared Earth believes in collection has two lines – Swedish Classics, using ensuring that the artisans who make the products famous Swedish graphic design patterns from the get a fair wage and work in a safe and healthy 1950s and 60s, as well as Dutchess Garden, which is environment. The aim is to minimise harm to a bohemian line including porcelain from the turn the environment by using sustainable or recycled of the century with lots of roses, birds and kitsch materials in production, and shipping goods by patterns. For more information about the brand visit sea instead of by air. Shared Earth is a member of the website at www.sagenbutik.se. BAFTS (British Association of Fair Trade Shops) and WFTO (World Fair Trade Organization) and monitors its performance regularly against the After finishing an MA in Knitwear at Central St Martin’s ethical standards set by WFTO. New products College, Canadian-born Michelle Lowe-Holder available include intricately-embroidered evening launched her eponymous clothing label. Her autumn/ bags, jewellery rolls, purses and compact mirrors, winter accessories collection Ribbon Reclaim marked a made by a producer group who works with big change in direction in that it was totally sustainable. Muslim minorities in Delhi, India. Much of the Ethical and sustainable concepts have been present in embroidery is done on traditional floor frames, every collection in some form or another but the London with several artisans using each frame. For more College of Sustainable Fashion mentoring program information on Shared Earth and its products visit helped the Michelle Lowe-Holder label to develop a more the website at www.sharedearth-trade.co.uk. concentrated and focused collection whereby the primary craft, and often antique or vintage detail, has become the design or piece itself. Sustainable and ethical practises of zero waste, upcycling with ends of lines is integral to the collection. Spring/summer 2011 also explores ribbon art, a kind of folding technique interlaced with crochet and hand cut bases. It utilises old plastic lace table cloths, end of line hemp weave and clear plastic and leather cut-offs from previous collections. A new looping technique has also been introduced which adds a more feminine and soft feel to the geometric collection. For more information visit the website at www.lowe-holder.com.

Oria Jewellery’s collections are a contemporary twist on classic designs. The pieces are designed to be treasured and passed down from generation to generation. Inspired by nature and symbolism, each collection tells a story. The delicate designs are the result of genuine artisan skills, offering luxury at accessible prices, and are transparent and ethical in the sourcing policy. Oria Jewellery adds the latest symbolic Golden Stars collection to its range of ethical jewellery, and the new silver collections will feature bees and hares. Oria’s ethical principals ensure that workers are paid a fair living wage, there are safe working conditions and that child labour is never used. In addition, materials are mined with minimum environmental impact, meaning cyanide and mercury are not used in the extraction of precious metals. For more information visit the website at www.oriajewellery.co.uk. $ $77,5(

Retailer interview

Brighton : : (ȐɬȐȵɕ:

Sussex-based retail outlet Goodman Morris is heading into its 10th year of designing and selling jewellery. Nicola Morris tells us how she and her husband Alex Goodman have built up the business

What was your career background before How did you both decide on the concept of Goodman Morris? the shop? I studied fashion design at college and It was easy to decide on the shop concept – we although I worked in the fashion industry for a simply wanted to make and sell things we love couple of years, I wouldn’t say I had a career in a friendly and relaxed environment, which is until I started designing and making jewellery. what we still do.

What prompted you to launch the business? How would you describe the presentation of My husband – also a jeweller – and I were the shop? working in the same space and slowly our We wanted to be in Brighton’s famous Lanes work became more and more collaborative. area. It is the oldest part of Brighton, a busy We decided that although we had different maze of narrow alleyways and roads and strengths and weaknesses we had a similar a mixture of old fi shermen’s cottages and vision. We believed that other people would Georgian shop fronts. It is well known for share our love of clean, contemporary design jewellery and antique outlets. It took some time, and great craftsmanship, so we made the leap but eventually we found just the right premises of faith. – a crooked, old house dating from the late 1700s with a Victorian shop front, just next to Ages range from 18 to around 80, but the The House of Correction. It was a run-down majority are between 25 and 60. They are an cafe, but we could see it had lots of character independently-minded and stylish bunch! and potential as well as space, not only for a shop, but also an in-house workshop. What are the key factors you consider when We wanted to keep the shop as simple as sourcing new product lines? possible to allow the jewellery to speak for When sourcing new product lines we look for itself. We feel that a welcoming atmosphere a strong design ethos married with faultless and friendly, knowledgeable staff are as craftsmanship – products with their own important as the look of the store. Excellent ‘handwriting’ that are different yet totally lighting is also key. We have some discreet wearable. In a world of homogenised high textures – cherry wood cabinets, subtle woven streets and a sea of the same products I think wallpaper and some suede wall padding. we all value something with more individuality. We like to keep things fresh by changing the colour of the interior walls each season. At the How important is product knowledge and moment we have a warm, sumptuous autumnal customer service in store? aubergine in store. It is intrinsic to what we do. Everybody who works on the shop fl oor at Goodman Morris What do you consider to be your core is also a manufacturing jeweller, which has customer base? so many benefi ts. It means that we can offer We have a loyal, local customer base. Many of exemplary service, and we fully understand our clients are women buying for themselves. the products and what is not possible with $77,5( · : : : :

Contact

Goodman Morris +44 (0)1273 738 784 www.goodmanmorris.com

and Africa, and he also shared some of his exhaustive knowledge about coloured gem material.

Who would be your ideal customer for Goodman Morris? Our ideal customer is stylish and self assured as well as independent and open-minded with an appreciation of quality and a sense of adventure. It’s essentially someone who shares our passion and love of contemporary jewellery. jewellery. We can give information on stones, find good quality, plain hoop earrings – this on the different qualities of metals, technical information inspired us to create a whole range What has been your proudest moment since information and clients are also interested in of beautifully made yet very simple items in opening Goodman Morris? the different designers whose work we feature. textured silver and 18ct gold. We have had many proud moments in the last Buying or commissioning jewellery is very nine years including receiving awards for our exciting and these ‘layers’ of information can How important is an online presence to your designs and being the only small manufacturer enrich the process. plans for the business? to be nominated as jewellery wholesaler of the We also get invaluable feedback from our We have had a website for years and were year. However we get our greatest sense of customers; whether things are comfortable, using this as a window into Goodman satisfaction every time we see a customer who how pieces sit, whether clasps are easy to use, Morris, however we have recently changed is thrilled with a piece that we make for them. what colours or stones they are interested in. to an e-commerce site. We feel that this is an We can notice if we have holes in our stock, increasingly important part of our business. It What is your view on the current state of for example clients told us it was difficult to gives us a global market place and fulfils the the market? increasing expectation of our 24-hour society to The current state of the market? Tricky! It’s be able to shop whenever is convenient. It also incredibly competitive but luckily there are allows us to share extra information and interact consumers who truly appreciate beautiful, with our clientele, whether we’re posting handmade jewellery that has both a sentimental pictures from our workshop, sharing birthstone and inherent value. lists or the latest news on our blog; and in addition, customers can also leave feedback Is there any advice you would pass onto and reviews. other retailers? The best advice is to have a strong sense of Do you run any special events in order to your own style, communicate with your clients, attract new customers? work hard, have integrity and enjoy it! We do run some events to attract new customers and we also like to run events to What are your future plans for the business? thank our existing clients for their support. We We plan to hone what we are doing and love previously had an exciting talk by a gem trader producing new work. We are keen to expand who recounted his adventures of travelling our nascent men’s range as well as developing to mines in Afghanistan, talked of his long- the website. Once we’ve got the mix just right standing relationships with colleagues in Asia we would like to open another shop. $ $77,5( 8±±b †´œb¼|

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Casual shoes

GOOD FOR ɜȣȐLɄȵȐ We speak to some of the industry’s leading names to fi nd out more about their casual offering and trends for this season

Hudson shoes www.hudsonshoes.com $77,5( · Efficient and reliable manufacturer/supplier of luxury leather purses, wallets and bags with a focus on style and function, quality and affordability. Bespoke design service available.

www.firelogltd.co.uk • www.primehide.co.uk E: info@firelogltd.co.uk or [email protected] T: 02079 935451 F: 01895 348809

Firelog Ltd, Unit 1, 51 Wallingford Road, Uxbridge Industrial Estate, Uxbridge UB8 2 XS Casual shoes

Beatrix Ong ȐȹȹȐ +44 (0)207 287 2724 www.beatrixong.com “Beatrix Ong’s uplift ing collection consists of more than 30 styles which appeal to fashion-conscious consumers looking for the perfect summer shoe. Inspiration comes from healing and mood-lift ing crystals such as hematite, rose quartz and amethyst, all of which are used as embellishments throughout the collection.” Rosie Harkness, PR manager

Boxfresh +44 (0)208 371 7520 www.boxfresh.com “Hot on the heels of our debut, we have been developing our women’s range. Completely new for this season is the unit Walton, a casual sneaker which has been given a feminine twist. Other new styles include a classic lace-up, a mid-cut boot, our version of the ballet/Lady Jane pump and a karate-style slip-on shoe. Fur linings have made way for brighter colours and lightweight materials to give a summery feel.” Matt H by Hudson Winton, international marketing manager +44 (0)207 729 2113 www.hudsonshoes.com “Treading an androgynous path, our womenswear range takes its lead from the men’s collection and features mannish brogues, tassel loafers and utility boots. Each shoe utilises the same pioneering design as the men’s range, with the leathers washed or dip-dyed for a vintage look, hence creating a range of understated classics.” Madeleine McLeod, PR and marketing manager

Gant Footwear Cleo B +44 (0)207 089 9465 +44 (0)207 824 8666 www.gant-footwear.com www.cleob.com “Gant’s spring/summer 2011 women’s “Th e spring/summer 2011 collection is a continuation from my footwear collection encompasses deck classic designs but with a summery twist. Th is collection features shoes, canvas fl ats and wedges. In classic additional sandal styles and a selection of heel heights, including the Gant style, the colour palette used popular 1950’s-inspired mid-heel, which is a key trend for the season. is extensive; reds, pinks and lilacs sit In terms of colour I have included more pastel shades and delicate alongside greens and blues. Th e range of hues such as pistachio, nude, and pale blues and greens. I have also wedges feature nautical-inspired stripes, used a lot of suede, leather and snakeskin. Th e combination of these and the deck shoes are available in leather, textures and colours emulate a magical fairytale theme, which was the suede or nubuck.” Beckie Brown, inspiration behind this range.” Cleo Barbour, designer business manager $77,5( · Vanilla Moon +44 (0)1536 310 447 www.venutti.co.uk “London-based fashion footwear brand, Vanilla Moon, off ers middle- to high-grade, quality styles based on innovative Italian design. Th e aff ordable quality collection J Shoes brings together both fashion and comfort, to create a range of styles including +44 (0)1858 468 123 summer wedges.” Chris Dagless, UK and Ireland agent www.jshoes.com “For this season, aerated and cut-out uppers, tassels, lace embellishments and a mixture of materials are key. Th e collection off ers open-toe clog sandals in rich bamboo wood, Art Footwear adorned with multi-strand laces, strong statement fl ats with +44 (0)7774 722 757 classic masculine overtones, and espadrille wedges in suede www.the-art-company.com and leather, as well as cork and raffi a. Th e colour chart follows “Th is collection is inspired by people who the mood of the collection – from rich peanut tan and coral to are at one with the city. It has been designed muted shades of cork and fern, soft ened by pastel touches of to refl ect young, bold and feisty individuals pink and blue.” Becky Dixey, PR and marketing executive living life to the full. Th e highs and lows of urban life are expressed perfectly through Art’s dynamic use of colour and the mix of materials and textures used to create each piece. Th is season sees the introduction of recycled materials such as rubber, wood, cork, jute and a selection of natural fabrics to create the perfect combination of refreshing, modern designs with urban comfort.” Jorge Hernández Rivero, commercial marketing director Rockport +44 (0)161 419 2659 www.rockport.com Itsome “Our new collection is geared towards a metropolitan +44 (0)1536 310 447 professional and her varied lifestyle. It ranges from the www.itsome.biz boardroom to a night on the town, and everything in “Th e Itsome spring/summer 2011 collection is between. Th e products were designed with three overarching inspired by the latest seasonal trends, and sources trends in mind – the Craft smanship is inspired by old-world key looks from Italy, Spain and the Far East. It artisans and their use of woven leathers; for In Motion, we have features easy-to-wear pieces including summer chosen bright colourways and modern styles; and Rockport MA wedges, ballerinas and vibrant sneakers. refers to the company’s nautical heritage.” Daniel Tschuemperlin, Th e attraction of this colourful off ering product and brand management is enhanced by pretty bow and stud details, as well as ethnic-inspired beaded trims and the use of leather linings for added comfort.” Chris Dagless, owner of the brand

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Gibson London +44 (0)208 532 5421 www.gibsonlondon.com “Outside its formal parameters Gibson London has produced a collection that is casual, yet still maintains the brand’s style ethos for fi ne tailoring, as well as its passion for modern relevance, culture and style. Th e collection includes a range of soft , rubber-soled brogues available in nubuck and suede fi nishes, and a moccasin boot. Th e casual collection really helps to promote the brand’s off ering as a whole and gives consumers a broader choice that perfectly supports their wardrobe.” Peter Knight, brand sales manager

J Shoes +44 (0)1858 468 123 www.jshoes.com “Our look for men in the spring/summer season is dirty Boxfresh and dressed down but with a soft and unstructured note. + 44 (0)208 371 7520 Key treatments used include burnishing and mopping, and www.boxfresh.com handstitching details off er an artisan fi nish. A harbour feel is “Our newest off ering reinforces the playful nature of Boxfresh with the use combined with classic shapes in a soft wrinkled leather/canva of vibrant colours in new lightweight materials, whilst remaining true to our mix, teamed with crepe soles for comfort. Brogues come roots with retro styles in classic, casual materials and wearable colours. Th e into play once again and sit alongside the new dishevelled, collection is reminiscent of a neon Tokyo in the 80s, infl uenced by the more low-profi le lace-up and boot style in a leather and suede mix. refi ned 70s British corduroy craze and the traditional denim stories hailing Toes of the shoes are distressed and worn down too, and the from New York City. Products include our tennis/street cupsole with grey colour pallet includes dusky greys and stone, vintage tans marl sweat panels, urban cycle/skate shoes that have received the corduroy and browns and nautical navys and whites.” Becky Dixey, PR treatment, and our premium vulcanised range has a brand new sole with the marketing executive teardrop logo.” Matt Winton, international marketing manager

Fish ‘n’ Chips +44 (0)208 532 0000 www.baselondon.com “Our fun, young and casual label, Fish ‘n’ Chips presents a range of colourful, lightweight canvas styles infused with cool graphic prints. We called the collection Deconstruct as the intention is to take footwear fashion back to its rawest form. A range of espadrilles, deck shoes, vulcanised college pumps and lightweight boots are given an overhaul to reveal a bold colour palette, textile combinations and a new disassembly graphic.” Liz Lawley, brand manager

$77,5( · Baracuta +44 (0)208 532 5421 Base London www.baracuta-g9.com +44 (0)208 532 0000 “Baracuta footwear enters into its second season with a bold www.baselondon.com off ering that takes inspiration from the traditional British “Our latest collection includes signature pieces with seasonal twists, and holiday season. A selection of vulcanised boots, retro college introduces new silhouettes to the range. Taking leisure on the riverbank as trainers, desert boots, driver styles, penny loafers, brogues a key theme, the casual collection reveals a more directional edge and uses and working boots were developed to complement the suede and leather combinations with seasonal colourways. Lightweight brand’s clothing range. We also decided to give the footwear chukka boots, deck shoes and casual moccasins all incorporate clear nautical range a signature piece; Isaac, a penny loafer, is a seasonal detailing, soft rubber sole units and an obvious on-trend focus.” Liz Lawley, update to incorporate a soft rubber sole and suede leather brand manager fi nish.” Peter Knight, brand sales manager

Neosens +44 (0)7774 722 757 www.neosens.com “Th is season our off erings are inspired by the Rioja region, which remains true to our Spanish heritage in which we take H by Hudson immense pride. Th e collection takes on various key themes +44 (0)207 729 2113 including romanticism and nature, both of which are set to www.hudsonshoes.com be notable trends for the season. Using design detailing from “H by Hudson was launched in 2004, and is the errant younger brother of bygone eras, adapted to the style of a fast moving future, we the Hudson brand. Pioneering, subversive and rebellious, H off ers aff ordable have enhanced the spring/summer 2011 range with a natural footwear with an emphasis on quality and design. Th e line off ers an eclectic look, comfort and design. Th e shoes are fi nished in varying product mix from sharp formals to contemporary casuals, with the main ways, each with a subtle diff erence including hand-brushed, focus on creating vintage-styled footwear. Our designers use music, art, style natural and dyed leathers and romanticised embellishments, icons and fi lm as some of their inspiration.” Madeleine McLeod, PR and using a wide range of tones and colour palettes.” Pepe Jausi, marketing manager design department

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Fairtrade Labelling Organisations International (FLO) and the Alliance organisation. Th ey form groups to give themselves better bargaining power for Responsible Mining (ARM) have developed the fi rst ever third party with traders, to get a fairer return for their produce, and gain greater control independent certifi cation for gold to bring about social, environmental and over the jewellery supply chain. Fairtrade and Fairmined certifi cation will economic development in artisanal and small-scale mining communities. provide miners the chance to ask for pre-fi nancing from prospective buyers, Th e partnership will enable both organisations to meet shared strategic and provide miners with a minimum price for their product. Th is will create objectives, creating a system to ensure that artisanal and small-scale miners more competition in local markets and improve trading relations to the can earn a better price for their gold. Th e partnership will be communicated benefi t of the miner. on product via a co-labelling hallmark using both the Fairtrade and • Certifi ed miners must use safe and responsible practices for management Fairmined marks. of toxic chemicals in gold recovery, such as mercury and cyanide. Miners Th e new gold standards mean that interested businesses can use the earn an additional ecological premium when they recover gold through Fairtrade and Fairmined marks on certifi ed gold products such as jewellery, gravity only. commemorative coins, ingots, medals, trophies and religious artefacts. • Th e Fairtrade and Fairmined gold will not contribute to confl ict or An industry market survey of 96 companies across 11 countries identifi ed violence. On the contrary, where certifi ed organisations are located in consumer products such as wedding rings, dress rings, necklaces, earrings confl ict areas, increased economic stability, traceability and transparency and bracelets as potential products. from sale of their certifi ed gold may help contribute to peace-building. Globally, over 100 million people who depend directly or indirectly on artisanal and small-scale mining are trapped in unfair supply chains, and struggle to get a fair price for the gold they mine. Th e democratic organisation of miners, combined with added premium and increased access to markets, will allow miners’ organisations to improve the technology and working conditions at their mining sites, and also to develop community projects in education, health, environmental restoration and other forms of income. Th is would lead to more enduring and sustainable development in mining communities. Artisanal and small scale miners produce just 15% of global annual gold supplies, but make up 90% of labour in gold extraction. Th rough Fairtrade and Fairmined certifi cation, miners can improve their economic, social, labour and environmental conditions.

Th e Fairtrade and Fairmined standard means that: • Miners will get a better price for their gold, with increased security of the Fairtrade guaranteed minimum price. • Miners will receive a Fairtrade social premium. • Miners have the opportunity to empower themselves through their $77,5( Discussion room

miners. Th rough the Fairtrade premium the women hope to develop the nursery and childcare off ered in order to improve youngsters’ lives in the area. Th e community leaders would also like to establish a more reliable supply of electricity. Another important factor is the focus on market access – miners will be given the opportunity to sell their gold as Fairtrade and Fairmined which will help to bring them access to larger, more regulated companies. In Opinions matter addition, the scheme will provide support for the miners to improve their health and safety practises and impact on the environmental, as well as We speak to associated members and jewellery retailers to bringing physical traceability for buyers which has not been commonplace determine what they think of the new Fairtrade and Fairminded in the past. gold regulations Furthermore, we hope this introduction of Fairtrade and Fairmined gold will assist in changing the way people think about the gold products they Cristina Echavarria, ARM executive director are buying.” “Th e Fairtrade and Fairmined Standards are the best standards in the market today for gold in terms of development impact on mining communities. Th ey even set an example for the large-scale mining industry on issues such as traceability. Fairtrade and Fairmined is the premium among consumer labels, taken up by the most conscious consumers, a growing market segment that is setting future trends. Th rough them artisanal and small-scale miners all over the world will gain legitimacy and recognition by the mining sector and governments so that a historically disenfranchised group, oft en abused by illegal groups, can fi nally get recognition for its contribution to the livelihoods of millions, and access the hearts and minds of consumers who want to ensure that through their jewellery purchase, they can improve the lives and the environment of mining communities. Th eir decision is already impacting the whole of the mining and jewellery industries. Th is is a fundamental reason why we at ARM are so proud to have achieved this partnership with FLO and why the Tania Kowalski, Oria Ethical Jewellery miners are so keen to deliver responsibly produced Fairtrade and Fairmined “Currently ethical gold is in short supply with just two mines producing it gold to ethical jewellers and consumers.” – Eco Andina in Argentina and Oro Verde in Columbia. With increasingly noticeable pressure from the jewellery industry, it’s only a matter of time Manuel Reinoso Rivas, president of the Association of Artisanal before we see a rise in the supply chain. Th ere is a premium on ethical Miner Producers of Central and Southern Peru, and board gold and unfortunately, in reality, I know that not all jewellers and their member of ARM customers are necessarily willing to pay the extra. Of course people have “Fairtrade and Fairmined certifi cation motivates all artisanal and diff erent priorities. In an ideal world, fairtrade food, clothing, jewellery and small-scale miners, men and women alike, to press for better working so on would be the norm. We still have a way to go but I’d like to think that conditions and, above all, improved health and safety. We need to learn we’ll get there some day.” how to use clean, non-polluting technologies that will not only preserve our environment but also help us recover increased quantities of metals. Pippa Knowles, Baroque Jewellery We are determined to cut the number of accidents and reduce the impact “At Baroque Jewellery in Brighton we are really pleased to see that next of occupational disease and help our workplaces and our communities year there will be a Fairtrade and Fairmined gold certifi cation process. As to provide our fellow miners, our families, our wives and our children a business dealing with precious metals we have concerns with the modern with a secure quality of life and an environment free from major risks and mining techniques used today and – although 70-90% of the gold that we able to coexist with ours and others productive activities. In fulfi lling this use is recycled from the mass melting pot of scrap that circulates through responsibility we are contributing to a better quality of life and setting an the system – as an industry we do need to take care of the remainder example to our own children and to future generations.” that we can control and make an impact on. Th ese Fairtrade and Fairmined certifi cates should also be applied to diamonds alongside the Gemma Cartwright, Th e Fairtrade Foundation’s project manager Kimberly process. for gold We currently stock Fifi Bijoux jewellery, a luxury jewellery company that “Th e launch of Fairtrade and Fairmined certifi ed products mean that also works closely with Ruby Fair who own and run a Fairtrade/ Fairmined miners can sell their gold for a better price with increased security from mine in Tanzania. a Fairtrade minimum price. Miners will also receive a Fairtrade premium We hope that the more the industry and the customer are aware about which can be used to invest in their communities. For example, we are the issues surrounding Fairtrade and Fairmined gold, the more we can start working with a female miners group in Peru who run a nursery for female to positively change the lives of the people who mine it.” $ $77,5(

Window Dressingdressing Industrial Revolution Rianna Fry showcases products to create a window display inspired by the current buzz for industrial accessories

Bombshell bracelet, Merle O’Grady +44 (0)207 207 0981 www.merleogrady.com

Giant industrial light, Michelle Lowe-Holder SkinFlintDesign +44 (0)207 613 0479 +44 (0)1326 314 528 www.lowe-holder.com www.skinfl intdesign.co.uk

Ruff Rider bootie, Iron Fist +44 (0)1202 338 500 www.ironfi stclothing.co.uk

Masu necklace, Elena Canter +44 913 148 893 www.elenacanter.com

Balu bracelet, Elena Canter +44 913 148 893 Classic suede tote, www.elenacanter.com The Only Son +44 (0)207 434 4322 www.theonlyson.com

RD legs chair, £457, Czechoslovakian factory Nautica portlight clock, Lifestylebazaar pendants, SkinFlintDesign £132, Artisanti +44 (0)207 739 9427 +44 (0)1326 314 528 +44 (0)845 259 1410 www.lifestylebazaar.com www.skinfl intdesign.co.uk www.artisanti.com

Pearl earrings, Merle O’Grady +44 (0)207 207 0981 www.merleogrady.com $77,5( Gift Warehouse See our comprehensive range of Scarves, Bangles and Handbags, either at one of our trade shows, or online, or visit our showroom.

2011 TRADE SHOW PROGRAMME Top Drawer Spring - Earls Court London, 16th – 18th Jan, StandY23 Scotland Spring Fair - Glasgow, 23rd – 25th Jan, Stand J160 Spring Fair - NEC, 6th – 10th Feb, Stand 19C49 Moda Accessories - NEC, 20th – 22nd Feb Stand P68 Home & Gift - Harrogate, 17th – 20th July, Stand QS-37 Moda Accessories - NEC, 14th – 16th Aug, Stand TBC Autumn Fair - NEC, 4th – 7th Sep, Stand 4M50

Shop online www.giftwarehouse.eu All orders placed on line over £100 + VAT will be “carriage paid” (UK Mainland Only)

Visit our showroom Open Monday & Tuesday 10am - 5pm Tel: 01159 461173 or 07764 352726 Email: [email protected] Units 83/84, Trent Business Centre, Canal Street, Long Eaton, Nottingham NG10 4HN

visit us at Top Drawer Spring Stand V9 Top Drawer Step into

Spring In Brief Show: Top Drawer Dates: th Arguably one of the UK’s most 16 to 18th Venue: January, 2011 Earls Court, London inspiring gift, homeware and Opening times: design-led trade show, Top Drawer 9.30am – 6pm, Tuesday Sunday 9.30am and Monday – 5pm Website: is a must-visit event that’s set to www.topdrawer.co.uk impress. Rianna Fry fi nds out more...

Ceannis Living Stand: R19 +44 (0)7702 877 081 www.ceannis.com $77,5( · PɄɉɑǸɬȐɑ January’s edition of Top Drawer is set to deliver a wide selection of cutting-edge products from a collection of Hazel Atkinson varying designers. Organiser Clarion Events reports that 61% of its hand-picked exhibitors will be showing exclusively, and Sushilla not taking part in any other spring trade event. So, for retailers looking to gain a competitive edge, attendance at the show is said to be imperative. Top Drawer takes place at Earls Court, London, and offers buyers the opportunity to view new and exciting products set to emerge in 2011, as well as the chance to source stock from a mix of British and international talents. For exhibitors, the show allows a platform to launch their latest offerings for the next buying season. The show, which is expected to have 700 exhibitors, is again broken down into fi ve main zones – home, gift, fashion Funky Fings and accessories, children’s and stationery and greetings. This system allows for ease of browsing and buying, and has proved to be popular with attendees to previous shows. There will, as before, be free seminars and surgeries at the show which will offer comprehensive advice and tips to help businesses move forward and products turn into profi ts. In addition, Top Drawer has united with Trend Bible, trend forecaster and consumer behaviour experts, to provide essential details for the coming season. Its role will be to identify key trends and provide practical advice on how to source commercially viable product ranges. Its team will be distributing free guides to ensure buyers make informed purchasing decisions. Design Collections launched in 2010 and will be returning to the show in January. It showcases more than 25 premium jewellery brands, all of which have quirky appeal. Also reappearing is Wellbeing, which which focuses on bath and body brands, again providing a niche area for ease of viewing. For further information visit the website at www.topdrawer.co.uk

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Ceannis S/S Garden is now available to view by appointment and will be showing at Top Drawer 16-18 Jan 2011, Stand R19

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Exhibitor Profi les

Clere Vision Stand: R38 +44 (0)1635 297 911 Peter Lang Australia www.clerevision.co.uk Stand: DC26 Following the introduction of 11 new collections in 2010, Clere +44 (0)7739 518 701 Vision has yet more offerings for the coming season. The Samba www.barberinifashion.com/lang range will be unveiled at Top Drawer, and all frames will be available Peter Lang Australia launched in Europe in 2010 after nearly three in three colourways – jade, amethyst and amber. As with the decades in Australasia, and will be launching its autumn/winter 2011 majority of Clere Vision’s reading glasses, this collection has spring collection at the show. The brand has become known for its statement hinges for durability and comfort. pieces which take infl uence from art deco, vintage elegance and Gothic romance styles. The products are handmade in Australia and fi nished with Swarovski crystals and silver or gold plate.

Daisy Roots Stand: J12 +44 (0)1604 880 066 www.daisy-roots.com Popular UK leading Hazel Atkinson manufacturer of Stand: Y11A Children’s soft leather + 44 (0)115 958 6183 shoes, Daisy Roots www.hazelatkinsonjewellery.co.uk designs and makes Hazel Atkinson will be showing its new collection of anodized its products in aluminium jewellery entitled Natural Selection. The concept of Northamptonshire. the range means that only the strongest and boldest colours The pieces are and designs have made it through the creative process. The created from certifi ed chrome collection features bangles, rings, earrings, pendants and 6 and formaldehyde-free leather and are chokers. Each piece is hand-painted using vibrant colours designed to be suitable for babies, toddlers and young – purples, pinks, turquoise and yellow – and features a fl oral children. Both its new lilac shoe with a fl ower pot motif, and collection of design and a striking name such as Acid Daisy or Hot Chilli. Mary Janes with delightful ribbon detailing, will be on show.

$77,5( · Vanessa Lorenz Stand: T49 +44 (0)207 289 7866 www.vanessalorenz.com Funky Fings Stand: X28 In addition to the current selection of handbag hooks and bangle bag Tel: +44 (0)1227 283 482 holders, Vanessa Lorenz will introduce a few new designs, all of which Web: www.funkyfingswholesale.co.uk complement the existing styles. Among the new pieces is the heart hook, Known for its costume jewellery, Funky Fings is looking which can be used to attach bags to shopping baskets or trolleys to prevent forward to launching its spring 2011 range of necklaces, them from being stolen. Vanessa spent two years developing this product bracelets and earings at Top Drawer. The new collection sees after her handbag was stolen from a shopping trolley. The brand has also the introduction of sparkle and is in keeping with the trends extended its range of gift items to include a jewel calculator and selection of for the season. Each statement piece is created using silver diamanté-encrusted products. coloured metal and doesn’t contain nickel.

The Old Bag Company Stand: J45 +44 (0)1548 853 444 www.theoldbagcompany.com The Old Bag Company will be showing its award- winning beach bag in a newly available union jack print, with matching purse. It will also be unveiling new additions – the cool bag, business/laptop bag and make-up bag – all of which have practical inside and outside pockets and are available in polka dot designs with matching spotty linings. Visitors will also be able to view the collection of scarves which are made from 100% cotton and come in six Zelda Wong Jewellery spotty colours. Stand: DC21 +44 (0)1384 259 854 www.zeldawong.co.uk Zelda Wong uses her botanical silver jewellery designs as a way of preserving the natural beauty of flora that grows in what can be very short English summers. At the show the new Pop Heart collection will be revealed which has been created using CAD and CAM technology. The designs combine traditional heart shapes with contemporary finishes and are available as necklaces, bracelets, earrings and cufflinks, in either sterling silver or gold.

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Winter collection in stock now We can provide fast delivery from stock at competitive prices and have special service & order options designed to meet the needs of smaller retailers. Contact us today to arrange to see our new collection.

Contact us: 01684 891891 or [email protected] or visit us: www.zinnia-gifts.co.uk TM for 2011

Top Drawer Spring 16th - 18th January 2011 Stand V22

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RedDog Stand: S37 +44 (0)1873 840 100 www.reddogabergavenny.com The RedDog range of handbags and BagPods focus on the simplicity of a classic handbag – without the fancy buckles and embellishments that come and go with each season. Its concept Goodlookers is based on a mix of functional design Stand: Q52 and luxury, the pieces are made with soft +44 (0)1634 713 900 leathers and lined with plush velvets. www.goodlookers.co.uk Showing at Top Drawer will be the new Goodlookers has drawn inspiration from classic retro designs to range that encompasses subtlety, tone and create its 2011 collections. From 1920s chic to 60s glamour, the texture. Although the collection is mainly range encompasses many new styles that have a vintage vibe, muted in colour, RedDog had thrown a in particular the nostalgic Dakota sun-reader which is available splash of bright colours into the mix. in many variations, including leopard print. But Goodlookers isn’t exclusively for the nostalgic – there are many other exciting new designs and eyewear shapes for Top Drawer visitors to explore. Cocorose London Stand: S33 +44 (0)7948 356 647 Ceannis Living www.cocoroselondon.com Stand: R19 Cocorose London will be showing its new collection of foldable ballet pumps. +44 (0)7702 877 081 The products come folded in a chic purse with a hidden back pocket to hold www.ceannis.com a black satin mini shoulder bag. The shoes are designed to be taken on a Ceannis offers a collection of bags and lifestyle accessories in night out so, as feet begin to ache, ladies can kick off their heels and slip soft lambskins, recycled and dyed leathers as well as linens. on the pair of pumps. Meanwhile, the culprit stilettos can be slipped into the The theory behind its latest offering – the Garden collection – is shoulder bag for safe keeping. Cocorose have recently been approached to the spirit of nature and the happiness it brings within. Emotions create an exclusive BAFTA shoe, to be included in the gift bag for nominees and senses from gardens across the world have provided a and presenters at the 2011 awards. source of inspiration for the textures, tones, patterns and styles.

$77,5( · PɄɉɑǸɬȐɑ

Rosie Fox Stand: U8 +44 (0)845 465 0400 www.rosiefox.com Defi ned by its authentic British heritage, Rosie Fox accessories takes inspiration from vintage and modern designs, as well as the season’s key trends. Complemented by the signature rose and fox charms, key pieces for the collections feature detailed embellishments and colourful fl orals to make for vintage-inspired statement items. In addition to the jewellery, Rosie Fox offers a range of hair accessories and high-end bags.

SuShilla Stand: DC35 +44 (0)1993 706 703 www.su-shilla.com Having launched at Top Drawer in 2010, SuShilla is very excited to be exhibiting again at January’s show. In the past year the label tells us it has gone from strength to strength and has almost doubled in size. Candy, a new range to be launched at the show, concentrates on stones such as amethyst and labradorite which are cut to reveal their most beautiful form. The stones can be seen in rings and earrings, and are all set in silver before being plated in gold.

The Branch Stand: DC34 Poltsa +44 (0)1787 477 005 Stand: X17 www.the-branch.co.uk +44 (0)208 395 6152 UK–based designer jewellery brand, The www.poltsa.co.uk Branch was founded in 2003 and offers a Poltsa will be launching its spring/summer collection of diverse collection of modern classics. Its new fabric handbags at the show. As is characteristic with the range combines a mixture of wood, precious brand, embroidery and embellishments play a very important metals and semi-precious stones used part in the designs. In addition to the handbag range will to create statement pieces with be a collection of pendant scarves. These products are bold designs. handmade in Spain by a local artist and team of art students, making each piece slightly different from the next.

$77,5( The name ETON is synonymous with producing high fashion, great quality ranges of watches at amazingly affordable prices. Also available are SEIKO, KOOL TIME and ODM watches. Giving & Living, Westpoint Exeter Hall B Stand 210, 16-19 January 2011

Spring Fair 2011, NEC, Hall 18 Stand A28, 6-10 February 2011

Contact Newcom Distributors Ltd Unit 4 Neville Place High Road, London N22 8HX T: 020 8888 8238 F: 020 8881 7506 W: www.etonwatches.com E: [email protected] Time is of the Essence For the New Year there are many striking time piece designs making an appearance. We’ve rounded up just a few of them

New for Argent of London are some interesting designs. First is a round watch face with a slim strap, which customers can choose in a range of bright colours including red, lilac, white and yellow, as well as black and a selection of other colour options. Also on offer is a stainless steel case containing a Quartz movement, and a classically styled round watch with a 2.2cm diameter face on a simple sterling silver bangle – a truly timeless product. Further designs can be viewed on the website at www.argentlondon.com.

American watch brand Jorg Back by popular demand from Gray has unveiled its new Dyrberg/Kern are a number Swiss movement collection. of favourite time pieces The range comprises six from the company’s new Swiss families, selection of products for as well as 19 model both women and men extensions to existing – a new generation of ranges. The pieces high performance styles come in men’s dress, designed with enduring men’s casual and ladies’ appeal. Think of them styles and continue the Jorg as jewellery that tells Gray tradition of appealing the time, as standalone to consumers who place a watches, or as fabulous premium on appearance, quality functional art for the wrist. and value. Exclusively designed with The watches are great intriguing dials and the introduction of worn with other Dyrberg/ Swiss movements, sapphire crystal and Kern bracelets and bangles in diamonds, the timepieces combine excellent materials matching metals, materials, stones and and craftsmanship for today’s discerning customer. tones. For spring/summer 2011 we will see brand new colours, materials and To fi nd out more on the brand visit the website at visual effects, which each piece in a style designed to stand the test of time. To www.jorggray.co.uk. fi nd out more on this range call +44 (0)800 169 3647. $77,5( Watches

More than 20 years ago two unique talents combined to realise one dynamic vision; a fashion house that would be imaginative, seductive, exciting and above all, stylish. It’s not easy to circumscribe the D&G universe within a defi nition. Domenico Dolce and Stefano Gabbana have made Originally based on the shores of Lake a trademark of their surnames, Maggiore, on the Swiss/Italian border, which is known throughout the Innocente Binda, a master watchmaker world, easily recognisable thanks to since 1906, had an ambition to combine its glamour and great versatility. They Swiss technical excellence with the still have designed for the likes of of Madonna, unrivalled Italian aesthetic. A move to Monica Bellucci, Isabella Rossellini, Kylie fashion capital Milan in 1930 brought him a Minogue and Angelina Jolie, amongst others. step nearer his goal, and in 1937 the Breil brand The Chamonix range from D&G Time is for men was launched. A hybrid of quality engineering with and women who prize individuality above trends and a high fashion twist bought the brand an immediate personality above conformity. It is a collection of overtly cult following, however it was not until the accession of masculine watches for those who love to push the sartorial Marcello and Simone, grandsons of Innocente Binda, boundaries and is available in IP gold with chronograph, in 1995, that the brand really took off. This season sees or with a luxury textured black leather strap, each featuring the return of Breil’s iconic chunky sports wristwatch, Manta, roman numerals on the bezel. To fi nd out more about the created in 1978 and reinvented for the 21st century. The new collection call +44 (0)1628 770 988. collection, originally modelled by Carrie Otis and Monica Beluchi, became the fi rst Breil unisex wristwatch to become synonymous with strong, independent female style, opining that, when it comes to aesthetics and technological design, the genders have far more in common than was previously supposed. This season, a modern interpretation is introduced for Following the successful launch of the both men and women, distilling the essence of the original and adding fi ner lines watches collection last year, Thomas and colour accents, including an emerald green ring or pink dial. For more details Sabo is launching a new model range on the brand call +44 (0)1628 770 988. featuring novel styles for urban adventurers. The new collection is called Time for Adventures – where cool city style icons celebrate modern The Oris Artix Complication is, at fi rst glance, a jet-setting and clubbing. They conquer watch for design purists – simple, sophisticated and the world’s capitals of fashion with their elegant. This latest model is packed with features cosmopolitan, free and courageous that watch enthusiasts will love. Unobtrusive style. The Thomas Sabo watches have but effective, the Oris Artix Complication is evolved out of the successful sterling a part of the new Artix family. It’s the fi rst silver collection and are veritable fashion time Oris has incorporated a moonphase, accessories as a result of the must-have weekday and month display, and the colours, innovative designs and highlights popular pointer calendar all in one such as the new square case shape. watch. The silver opalescent dial Straps come in alligator print leather, is made up of two parts, giving brightly coloured silicon rubber and it a 3D effect. The large stainless ceramic, with stainless steel steel case is made up of four different pin buckles and butterfl y sections and is the most appropriate clasps. Built around the same housing for the complication movement. categories as the jewellery The watch comes with a choice of ranges Rebel at Heart, Classic leather strap or metal bracelet and is and It Girl, the watches and water resistant to 10 bar, making it not only jewellery can be perfectly beautiful, but also practical and – of course – combined with each other. purely mechanical. For further information visit For further information on Thomas the website at www.oris.ch. Sabo call +44 (0)207 720 9725.

$77,5( Michael’s Bridal Fabrics

Unit F15, Northfleet Indst Est, Lower Road, Northfleet, Kent DA11 9SW Tel: 01322 380480/568 Fax: 01322 380680

We offer a fast, reliable and friendly service on our continually increasing range (currently over 2,700 choices) of bridal fabrics, embroidered and beaded edgings and motifs.

Range includes: plain and shot taffeta, velvet, duchess satins, organzas, chiffons, crepes, laces, brocades, various embroidered and beaded fabrics, inc tulles and chiffons.

NEW!! We have just started running a range of dress accessories including pearl and crystal buttons as well as clasps, buckles and brooches featuring Top Drawer - Stand S10 crystals and pearls.

Tel/ Fax – 0208 995 1100 We have no minimum order value or quantity. Credit/Debit card payment accepted. Free monthly updates on stock availability Email – [email protected] (PDLODGPLQ#PLFKDHOVEULGDOIDEULFVFRXN www.azuni.co.uk ZZZPLFKDHOVEULGDOIDEULFVFRXN Giving & Living

In Brief Show: Giving & Living Date: 16th to 19th January, 2011 Venue: Westpoint Exhibition Centre, Exeter Opening hours: Sunday to Tuesday, 9am – 6pm, Wednesday 9am – 4pm Website: www.givingliving.co.uk

The Old Bag Company Goodlookers Inspiring Ideas Gift, home and tourism orientated show Giving & Living is one of the year’s first trade exhibitions and takes place in the South West this January. We find out more...

Hot on the heels of its inaugural success in January 2010, the Giving & Living trade show organised by Hale Events will make its second appearance at Westpoint Exhibition Centre near Exeter between 16th and 19th January, 2011. The event is an opportunity for discerning trade buyers to meet and place orders with around 500 of the UK’s leading importers, wholesalers, distributors and manufacturers. Visitors can expect to see an inspiring and innovative selection of ideas and products aimed at the gift, home and tourism market. In addition to last year’s initiatives, Giving & Living will offer an array of special features, including the Designed and Made in Britain sector, as well as the Naturally trail of products which all have a lower environmental impact. Timed early enough for critical dates in the buying calendar such as Valentine’s Day, Mothers Day and Easter, the show also provides exhibitors with an opportunity to preview and plan their latest ranges in time for the summer trade. Mike Anderson, project manager from Hale Events, said: “We really appreciate visitors’ and exhibitors’ valuable feedback, much of which has been implemented to enhance buyer comfort in terms of catering, initial registration and show layout.” The 2011 show is set to build on 2010’s success and organisers tell us visitors should look forward to an even greater return on the time they have invested in attending such an inspiring event. Hale Events can be contacted on +44 (0)1934 733 433 or through the website for further information as well as free trade buyer registration. Visitors will find a carefully chosen and accessible venue with free parking just five minutes away. $ $77,5( multichannel retailing today Expert David Mackley brings us the first in a new series of articles on multichannel retailing and how it can boost business

Multichannel retail is exciting for customers continue to adapt to offer services that fit in and quite scary for many retailers. It brings with busy commuter lives if they are to maintain with it new opportunities and new threats. It is customer loyalty.” about change in customer shopping habits. This change in consumer shopping habits Yet it is vital for the retailer not to lose sight allows retailers the opportunity to engage with of the customer’s fundamental needs, which their customers more than ever before, across actually haven’t changed. This is the first in a different touch points. If they get it right they series of articles looking at the pros and cons can grow their businesses, but there is a risk if of multichannel retail, the potential pitfalls and they don’t they can lose customers’ loyalty. risks and how it can boost profits for those who get it right. What does the customer want? Last year, I visited a pub that refused to take If multichannel retail is really about the credit cards. Intrigued, I asked why and the customer, what does the customer want? Well owner explained that he was quite resistant they want what they have always wanted: to the banks taking a percentage of what 1) good service; should be his money, he didn’t feel it was 2) convenience; and right. Not too long afterwards the pub closed 3) value for money (VFM). down. Unfortunately he missed the fact that In the early days of the internet, even up until regardless of his own feelings, his customers quite recently, it was viewed by many in retail as had changed, they wanted and needed to pay a disruptive new technology. There was talk of by credit card and by refusing to change with customers abandoning stores and buying most them his business suffered. recognised a market where customers wanted products and services over the internet at the Change is of course a part of every business, to browse at home and buy in store. They cheapest possible prices. It was all about price. and recognising how your customers are successfully addressed that market with their But with the rush to get online, the technology changing is vital for any business owner. It’s not catalogues and shops. The wider emergence of driving the websites was not refined; this had a necessarily easy though. Change is not always integrated multichannel retailing is more recent, negative impact on quality and service. that obvious. At first change, especially change being driven by the expansion of the internet as Now things have changed. The pendulum driven by technology can be surrounded by lots a new selling channel. For example, the internet may have swung away from the core customer of hot air and hype, and then gradually it can now represents a third of Argos’ overall sales requirements of service, convenience and VFM become reality, creeping up over several years. (with the check & reserve service key to this for a while as people chased cheapest prices Leading information technology research and growth which underlines the importance of it in the excitement of this new shopping channel. advisory company Gartner identified this route being multichannel not just internet). However the pendulum has now returned to to change in its Hype Cycle, which shows what a happier medium reflecting the traditional happens with many new technologies; Internet, What is multichannel retail? customer values. 3G phones (remember that hype?) and others, Multichannel retailing is firstly about the In the next issue we will look at an example of where the potential for the technology is written customer. It is about recognising that many how one of the most successful multichannel about by an excited press before companies of today’s consumers want multiple touch retailers in the UK focuses on these core values have a chance of making the potential benefits points with their retailers when and where they and not on price. They maintain margins, a reality. This creates a peak of inflated want them. These touch points can include deliver a high quality of service and are growing expectation followed by disillusionment the shop, internet, telephone or smartphone. rapidly in doing so. $ when people try out the new technology. This A multichannel retailer will aim to offer a happened with the internet when we had dial consistent brand presence no matter which up connections and poor quality websites touch point the customer uses. and search engines. But then the functionality Now if a retailer only offers two touch points improves over a period of years. This is the (shop and phone) and the consumer uses four David Mackley MBA BSc is MD of Intelligent risky part. Those who haven’t changed in the (shop, phone, web and smartphone) then the Retail – providers of Multichannel EPoS initial rush can be caught out as the wave of retailer is missing out on revenue opportunities, and eCommerce websites for independent change is slow and steady yet powerful and and risks losing that customer to a competitor retailers. If you have any questions you gets less publicity. with the right touch points. can contact David on 0845 6800126 or Multichannel retailing itself is not a new Mark Lewis, chief executive of Collect + said: [email protected] change, it was over 35 years ago that Argos “Our research has shown that retailers must $77,5(

Showcase Ireland

In Brief Show: Showcase Ireland What’s the Craic? Dates: 23rd – 26th January, 2011 Venue: RDS Main Hall, Dublin Open: Sunday to Tuesday 9.30am- 6pm, Wednesday 9.30am-3pm Dublin-based Showcase 2011 – Ireland’s Creative Expo – takes Website: place in January. We take a look at what the established show www.showcaseireland.com has to offer this time around...

The imminent Showcase Ireland will feature new competitive accommodation packages are on By Yvonne and exciting work from Ireland’s top designers offer. These are highlighted on the website, and craft makers in gift, fashion, accessories, along with other relevant information. $ and interiors. Now in its 35th year, Showcase Ireland has a reputation for introducing some of the most inspirational craft and gift makers in the country alongside some of the major, more established brands. The event will introduce visitors to over 300 exhibitors, some of which may not be present at UK trade shows. Building on the success of last year’s Inti Leathers introduction of the Creative Island area, over 75 of Ireland’s most talented craft makers have been selected to show within this area for next year. Located just inside the main entrance, this space incorporates relaxing meeting places and is styled to showcase the Irish-made work of its exhibitors. Research over the last three years has shown that retailers visit Showcase Ireland not just to source new, quality products, but also to spend the valuable time out of their stores researching future trends, attending seminars, networking and learning from fellow retailers. January’s Showcase trends will be grouped under one theme, Storyteller, which will be split into four sections – basic deluxe, collector, escapology, and raw absence – telling its own story and explaining the background and its place in retail. A dedicated seminar and workshop programme over the three days will also give the retailer an insight into overcoming some of the day-to-day challenges in running a successful retail outlet. Ever mindful that retailers are also allowed to have a little fun, Showcase will build on the successful programme of après show activities which launched last year, starting with a welcome reception on Saturday evening for all buyers, a happy hour event on the Sunday night, and some interesting networking events after the show on Monday and Tuesday. The organisers have also designated the recently refurbished Bewley’s Hotel, Ballsbridge, as the ‘hub hotel’ where most of these events will take place. The hotel is Clarabella located two minutes from the event centre and Arty Smarty $77,5( I Should Coco

After many long evenings in uncomfortable high heels, Janan Leo came up with the concept of Cocorose London. She tells us how the company has been going from strength to strength

How was Cocorose started? What was the aim of Cocorose when it was and new market category within the footwear My journey with Cocorose London began early originally established? industry and our design-led products focus on in 2007, when I spotted a gap within the British Very similar to our aim today, which is to offer style and quality coupled with convenience and shoe industry. The idea was born from my own women a stylish alternative to wearing high functionality. We spend a lot of time wearing and personal experiences of wearing painful high heels when their feet ache. The innovative shoes using our products which allows us to focus on heels and from the moment my ‘eureka’ idea fold into their own compact purse, which also the whole customer experience. Our purses are struck, I knew it was a long-awaited solution that holds a foldable shoulder bag in its hidden back a great example of this, incorporating different, would enhance the quality of mine and other pocket. The product is ideal for handbags, travel beautiful designs as well as a hidden shoulder bag women’s lives. cases and car glove compartments, and when located in its back pocket. Determined to turn my idea into reality, I the wearer wishes to use it she can easily swap founded Cocorose London, a new footwear her footwear and slide her high heels into the How important is the location and history of brand and innovative concept. Back then, I was accompanying shoulder bag. the company to its success? still in full-time employment so designed and We’re a British company and modern-day developed Cocorose’s original concept in my How were the initial products developed and logistics would permit us to be located in any spare time. It took me approximately one year to what was the response? part of the UK, but London is at our heart and set up the business and during this time, I also Because this was such a new concept, I had a lot we therefore see our roots in the capital. It’s enrolled at the London College of Fashion to of research, design work and development to important that young businesses are given the study buying and merchandising and shoe design. do. My first prototype was hilarious and looked opportunity to succeed, sustaining a period of Cocorose London officially launched in May nothing like what we eventually launched. trading adds distinct credibility to your business 2008 as an e-commerce website, and I also When we did finally launch, we had a fantastic which is what we’re now benefiting from. started trading at a weekend market in East response but because it was such a new concept, London. We had such a fantastic launch and we were constantly explaining what the product How has the company’s product offering the press were really behind us. By the autumn, was. However once we did, women – and men changed over the years and how would you I attended my first trade show and since then, – fell in love with the product and brand. We’ve describe your current collection? Cocorose London has been supplying leading now got many loyal customers as the product As a young and growing boutique brand, we and fashionable boutiques and department stores seems to strike a chord – it’s as if we designed continue to learn with each new season. We’ve across the UK and internationally. these shoes just for them. always been very design-led and it’s important to retain that edge so we keep investing in the What challenges were overcome when the product to improve our designs. Our current company was starting out? autumn/winter 2010 collection has been so Setting up, launching and developing Cocorose well-received. There’s a tight range of products London, whilst in full time employment, was but we’ve covered the main trends, from girly undoubtedly my biggest challenge mentally, sophistication to glamorous chic, through to a bit emotionally and physically. For three years, I more of an edgy vibe. sacrificed every moment of my spare time to develop the business. My social life did take a hit How often does Cocorose launch new lines? but my friends and family have been incredible We launch two main collections, spring/summer and have really stuck by me. and autumn/winter, but we like to keep things fresh so we may launch a couple of new products What sets Cocorose apart from its in between seasons. competitors? We’re true to our heritage and the essence of What are the current best-selling designs? Cocorose London is about delivering a personal It’s been no surprise that our current best-selling experience, making customers feel recognised, design is our Mia style, which is elegant and special and loyal to our brand. sophisticated and so easy to wear. Its case is on Our innovative concept carved out a niche trend in charcoal and slate grey. $77,5( Profi le Profi le

Contacts Janan Leo Creative director and founder +44 (0)7948 356 647 www.cocoroselondon.com

TIMELINE What has been a surprise to us is our Glen winner of HSBC’s Start Up Stars awards and I 2001 style, purple and grey ballerina trainer. It’s a bit of was recently shortlisted for the Entrepreneurial Graduated from the University of a sporty take on our classic style and the response category for the Woman of the Future awards. Leeds we’ve had for it far surpassed our expectations. We’ve been building our brand and portfolio of 2001-2002 stockists and in the last 10 months, we have taken New product development Which trade shows do you attend and which on working with cutting edge independents, technologist, Greencore one works best for Cocorose? larger, prestigious department stores and 2002-2003 In the past, it’s always been diffi cult to juggle beautiful, boutique chains. New product development trade shows with my full time job so we tend We are an offi cial partner for the Orange technologist, Pret a Manger to concentrate on London-based exhibitions, British Academy Film Awards and earlier this 2003-2006 including Top Drawer in spring and autumn as year, our designs were selected for the exclusive New product development account well as Pulse. Top Drawer spring has always been gift bags, given to the 300 nominees and manager, Starbucks a fantastic show, being the fi rst one of the year, presenters attending the awards. BAFTA were 2007-2010 so everyone is wonderfully buoyant and positive so charmed by our brand and the feedback New product development manager, aft er Christmas. We really enjoy that show. they received, and have invited us to design Virgin Trains an exclusive shoe for next year’s event. We are 2007-present When was the website launched and how does also proud to partner with our chosen charities Creative director and founder, it support the business? such as Breast Cancer Care and Marie Curie. Cocorose London From day one, we had a fully functional, Establishing our partnership with our stock and e-commerce website which was important fulfi lment house has also been a key milestone. work together and ride out the storm. because it was our global shop window. Being Pearce Distribution Services (PDS) is a social As for product trends, I’m really excited about web-based supports the business as it allows us enterprise company, exclusively run and managed our spring collection. We’ve concentrated on a to work remotely from home and, because we by blind and partially sighted individuals. mixture of colour palettes for the new season, tend to travel a lot, from another country. It also including nude tones of pink, pistachio and maximises brand communication and off ers How do you view the current market and what mauve, to more earthy and muted shades of accessibility and availability to a global audience trends do you see emerging? raspberry, kiwi and coco, as well as vibrant shades in a cost eff ective way. We’ve had a solid year so far and are really of red, black and white to lift the collection. pleased with it. Th ere’s no doubt that trading What do you think have been the key has been tough out there on the high street and What are the future plans for Cocorose? milestones in the business? consumers are being careful with their purchases. Cocorose London is a young company, who We’ve had amazing support from the press, both Saying that, our last trade show at Top Drawer dared to be diff erent, challenged the norm, and UK and internationally, and Cocorose has been autumn was very promising and we defi nitely created an individual, successful concept. My promoted in leading and infl uential magazines, felt optimism in the air so I think retailers are vision is to retain our fresh approach to product newspapers and websites, on TV and radio and in expecting a good, but late, run up to Christmas. development and build on the foundations that books and social media forums. I think next year will also be tough in retail, we are laying. Achieving an iconic, British brand Cocorose is the Greater London regional especially with the VAT rise, but I hope we can all is our next milestone. $ $77,5( All the Ouranswers expert tackles some of your retail-related queries...

Securing shelf space can get is well worth having. Cash flow One alternative approach, if none of the I am interested in getting retail I own a very seasonal business above work for you, is to agree extended space in major retail outlets to and must invest in stock early in 4 payment terms with suppliers, however it is Qmerchandise my product where Qorder to merchandise my store. often difficult to put such terms in place for a there is guaranteed footfall. How do I go How can I better manage cash flow smaller retailer. Even if you can, the supplier about that? when buying in advance of the demand? may increase the overall buying price they quote you, but the benefit to your cash flow Before you enquire, you need to It is very difficult for a seasonal may make this worthwhile. If suppliers won’t prepare. The larger retailers are business to manage cash flow in the extend payment terms you can always seek regularly keen to consider ways to pre-season buying period. There are a A support from banks. Despite what you hear, intensify trading and increase their return A few strategies you can adopt to help. they are still lending where a business has a on space. Many outlets are over-spaced Agree a total quantity with the supplier for good enough case. in respect of the range they carry. If you 1the season, as a commitment, but only know what you are willing to pay for the place orders when you need them. In the first space then that is a start. You can propose instance, just order enough to cover your what you would pay for a proportion of the merchandise display quantities and a little Clearing stock I am never sure by how much to surplus space to any retailer. You should extra to cover for early sales. You may still reduce end of season items to only make an approach where your product be committed to the whole season quantity, is entirely complementary and in no way Qclear stock while not losing too meaning you have to purchase the stock at much margin. What is the best way to competitive to their range. You need to some point, but at least the cash is spread a tackle this? convince the retailer that you would maintain little more throughout the on-sale period. your fixture, keeping it well stocked and Better still, agree a flexible commitment looking consistent with the rest of the outlet. 2with the supplier – such that you can There is a method based on price They may prefer that you simply provide cancel a proportion of the estimated elasticity which analyses the uplift your product to them on a sale or return requirement, or increase on your pre-season in sales based on reduction in basis – to get space for your product in A estimates, to reduce any risk of high end-of- price, but of course if your data is based any retail outlet you are going to have to be season stocks if a line doesn’t perform well.. on past products it is never exact, the flexible and accommodating. Basically, if Possibly the best approach is to find consumer buying behaviour will vary. you ask enough times, if you have a good 3some suppliers who will offer a sale or As a rule you should assess the amount product, if the product fits alongside the rest return – completely reducing your risk. It is of stock you must clear, what you want to of the range and you are offering a fair price unlikely you’ll be able to agree this across the recover and over what time period you are for the space then you are in with a chance. majority of your assortment, but anything you planning to run the clearance event.

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Clare Rayner – The Retail Champion – has made regular guest appearances on BBC radio, TV and has contributed to various retail-focused articles and opinion pieces. As a speaker, Image courtesy of mentor, trainer and business Gail D'Almaine advisor, Clare shares her expertise in developing strategies with retailers of all sizes to increase profit, customer base, revenue streams and channels to market. Clare is also owner/director of several businesses servicing the retail sector including Retail Acumen, The Retail Conference and e-mphasis Internet Marketing.

$77,5( If you have little stock and enough time to clear it, you might consider reducing by between 10 and 20%, or even including more of a promotional activity. Of course, if you have more product and reasonable time to run an end of season event, then the traditional approach is to start with reductions of say 30%, 50% as you reach the end of your clearance period, when very limited stock remains, marking down items to as low as 70% off. The speed of sell through and the discounts you apply will be dependent on your product, pricing and your customers’ likelihood to respond to such activity. Finally, something that is becoming increasingly popular is the use of dedicated clearance channels. This is particularly beneficial if you have a larger amount of stock to clear, and it can get you more cash than you think in traditional clearance through the store. Many retailers, including the major multiples, are leveraging the phenomenal traffic on eBay for this. If you can remove old stock from the store and sell through eBay, you may recover more margin, and you will get the opportunity to completely remerchandise the store.$

If you have a question about any aspect of your business, simply write to: Q&A, Attire Accessories Magazine, Broseley House, Newlands Drive, Witham, Essex CM8 2UL UK. Alternatively, send your queries to editor@ attireaccessories.com. Best Thing Since Sliced Bread? The Bread & Butter show in January is known as one of the coolest trade events in Europe, with a heavy emphasis on cutting-edge design. We fi nd out how the show will be divided this year, followed by a chat with the show’s managing director, Mr Müller

From 19th to 21st January, 2011, the international community of the contemporary clothing culture will again come together at the Airport Berlin-Tempelhof for business, communication and inspiration. Absolute Bread & Butter will once again present a large and varied brand portfolio which gives one of the fi rst opportunities to see autumn/ winter 2011 collections from the leading street and urbanwear brands. Here’s how the event will be set out...

Sport and Street This section will showcase a combination of passion, love and the striving for innovation in street culture. Inspiring brands, sneaker connoisseurs, board sport enthusiasts, creative heads, blog entrepreneurs and the best international street wear retailers come together as one. Present at Sport and Street will be Fila, Kangol, K-Swiss, Lacoste, Puma, Russell Athletic and many more.

Street Fashion Well-known leaders will mix here with upcoming independent brands, fashion fairground theme, where tomboyish infl uences encounter edgy all of whom share an obvious feel for pop culture, graphic design and and experimental collections. Shoe and accessory brands complete the streetwear. Their fans are young hipsters, who follow daily fashion but head-to-toe look of now, topped off by jewellery with a focus on detail. remain cool and different while applying their own distinctive taste and In this area you’ll see companies such as 80%20, Buffalo Boots, EMU sense of style. Björn Borg, Criminal Damage and Fruit of the Loom are Australia, Traffi c People and Vagabond. some of the many names present here. Style Society Fashion Now The brands of Style Society don’t just follow fast tendencies, but maintain The mix of mainly young fashion brands will merge together with a fun their trend-setting role in the market. Fashionable programs with a touch of luxury meet timeless high-end denim collections and well-established brand leaders within the premium fashion segment. To name a few, American Vintage, House of the Gods, Japan Rags, One Teaspoon and Religion will be on show here.

Denim Base This section is considered to be the heart of Bread & Butter. Major denim brands present interpretations of the indigo fabric, complemented by their fashion collections. Related major brands from the industry hold their fi rm position next to the classic denim portfolio. Adidas Originals, Bench, Diesel, G-Star Raw, Guess and Miss Sixty will be exhibiting their collections in this area.

And if that’s not enough, more areas at this Bread & Butter include Urban Superior Women and Men, Labels of Common Kin and Kids Camp. For more information call +49 (0)30 2000 370 from Monday to Friday, 10am to 6pm, or visit the website at www.breadandbutter.com.

$77,5( Bread & Butter

In Brief Show: Bread & Butter Dates: 19th to 21st January, 2011 Venue: Airport Berlin-Tempelhof, Germany Times: Wednesday and Thursday 10am-7pm, Friday 10am-6pm Website: www.breadandbutter.com

About 50 cutting-edge brands were represented and 5,000 visitors came to see the fi rst show, which was a great success.

What does Bread & Butter offer that other shows don’t? One of our main points of strength is that the show doesn’t present itself as a trade fair in a classic way, but as a marketing and communication platform – brands are left to exhibit their individual qualities. Art, music, design and also quality food are integral parts of our trade show as they are all valued facets which are heavily connected with fashion and with Mr Müller lifestyle. It is a great meeting point for the whole industry, combining fun and inspiration with business. As Bread & Butter features early in the Q&A How long have you been working year, it marks the beginning of new collections within the textile industry. with Bread & Butter? Our premier goal has always been to carefully select brands of I am the owner and founder of the trade the highest quality and expertise, in order to offer our visitors the show so have been working on it since the very best possible overview of the market. We don’t stand still – our sales beginning, which is now 10 years. staff travel a lot to visit our exhibiting brands. It has always been very important for us to maintain close contact with representatives of the What are you most looking forward to about this show? industry and to foster a good relationship between retailers, buyers and Every show is very exciting in its concept. The next show stands under brands. We have always considered our brands as part of a community the principle Absolute which means Bread & Butter will have a great rather than just mere business partners, and we strongly believe in focus on community. We will once again welcome the leading brands of communication – if you speak to your customers, you can offer the right the street and urbanwear segment and a large number of international solutions for the market. That is in the end what keeps the show fresh visitors, as well as adhering to our high standard in the coming season. and progressive. The moment right before the start is always very exciting – an explosive Bread & Butter started off in 2001 with a close focus on denim and emotional mix of anticipation, tension and adrenaline. A few days before streetwear brands, and this segment is still our core business. We have the event, it is always hard to believe that the biggest trade show for always stayed close to our roots and try hard to support the philosophy urban and contemporary clothing culture will start and that everything will of brands in these sections. Bread & Butter is the strongest show where still be fi nished in time. And then comes the fi rst day of event, the clock the strongest brands come to so we keep on moving forward all the time strikes 10am, and everything is ready. I experience this moment from the – we are constantly searching for new ideas and inspirations, and are gallery of the departure hall, looking at the thousands of trade visitors hungry for new challenges. surging onto the airport grounds. At this particular moment, I am very moved, and I know we have done everything right. Save the date... Mr Müller says: “In summer 2011 Bread & Butter will turn 10 years, and the How long has the show been running? the summer show which will run from 6th to 8th July, 2011 will be the perfect The fi rst exhibition started as an off-show for selected brands in frame for celebration – an occasion for a review on an exciting and eventful July 2001. Bread & Butter was launched as a parallel event to decade. We already have some great ideas which are currently being Herrenmodewoche (Men’s Fashion Week) and InterJeans in Cologne. worked on and plan to celebrate our fi rst decade in style.” $

$77,5( Getting fit for finance Roma Bhowmick, Business Link advisor, explains the protocol to follow when seeking outside investment for your business

Whether you’re just starting out in business or you’re already trading, you may need additional funding at some point. You might be expanding, undertaking a major re-fit or moving to new premises: whatever your situation, raising finance is likely to involve a meeting with lenders or investors. Before you approach investors you must be clear about why you need funding, how much money you’re looking for and how you are going to raise it. There are a number of sources of finance, each designed to meet different needs and with different pros and cons. Small businesses are most likely to gain funding through:

Raising money within your business – using your own assets, investments or savings. Approaching friends or family – they may be able to offer support. Bank finance – this includes loans and overdrafts. The lender will expect the loan to be repaid and there will be conditions applied to the loan. Joint ventures – pooling your resources and expertise with one or more other individuals or businesses to achieve a particular goal.

You will probably use a combination of finance options, rather than a single source. ;Your market sector plan. A lender who doesn’t know you or your Whatever source of funding you choose you ;Any barriers and competition: this could be business will also be looking for evidence need to make sure you’re ‘investment ready’. covered in a SWOT analysis of strong management and good market This means understanding what investors ;Profit and loss, sales and cash flow forecasts knowledge from you. are looking for, knowing your numbers and and, if your business is already running, the persuading them that your business is a previous years’ accounts HOW TO PITCH TO INVESTORS sound proposition. ;Details about your experience and/or Pitching your business proposal can be a management CVs testing process and you need to be prepared BUSINESS PLAN for searching questions when meeting with Whatever your source of finance, you should A well-prepared business plan will show potential investors or lenders. You will have to have a business plan. It is one of the most that you know your business thoroughly and explain how you’re going to spend the funds, useful tools for helping you to manage your understand your market. as investors are not going to part with cash if business and provides a roadmap for your they’re not comfortable about how it’s going business development, whether you are SO WHAT ARE LENDERS AND INVESTORS to be spent. Showing a lack of knowledge, starting up or already established. The financial LOOKING FOR? exaggerating, being evasive or even part of the plan will also help you make an Whether you are approaching banks or less misinforming investors could ruin your chances, informed decision about whether raising formal lenders, such as family and friends, so be clear and honest about your proposal. additional finance is viable for your business. their primary concern will be whether or not Your investors will also need to know that you Your plan should include: you will meet your loan repayments, so they have a good grasp of the commercial viability ;A description of your business will be looking at the credit-worthiness of your of the business, so make sure you know your ;Its objectives, plans and goals business and will expect credible financial profit margins, your turnover and what your ;Strategies on to how to achieve them forecasts and a clearly-defined repayment business is worth. $77,5( Checklist: top tips when approaching lenders or investors ;Make sure you have all your documents together: business plan, accounts and forecasts, SWOT analysis and management CVs. ;Have a well-rehearsed presentation and be prepared for questions. ;Deliver a compelling pitch and be clear about your plans and goals. ;Know your numbers and explain how you plan to spend the money. Tell them about the expertise and experience within your business.

When meeting the bank or other investors you must: TOP DRAWER Stand U4 ;Look presentable and behave professionally, first impressions count. ;Have a clear, well-rehearsed presentation which: Martick Jewellery Gives a quick summary of your business. PO Box 27886, London, SE24 0XW T: 020 7274 0333 F: 020 7274 0222 Explains why customers come to you. E: [email protected] Says who else is in the market and what distinguishes you from those businesses. www.martickjewellery.com Gives details of existing customers, showing that you are in touch with the market and what customers want. Explains how much capital you are looking for and how you plan to invest it. Specifies what kind of return or repayment period investors can expect: back this up with your financial forecasts. ;Be prepared for questions. ;Speak knowledgeably and passionately about your business. ;Stay polite and respectful throughout.

By thinking about the questions that lenders and investors are likely to ask you can prepare answers and reassure them that your business is in a good position to repay the money. Probable questions include:

;How much profit will your company make? Existing businesses will already have this information based on previous years’ accounts. If you’re projecting your profit, you need to base it on achievable sales forecasts. ;How much money do you have invested in your venture? This demonstrates your commitment to the business and helps investors’ confidence. ;What is your experience in this field? It’s extremely important that you show that you (and your management team) have relevant experience and a proven record in your sector. ;What are the long term goals of the business? Investors will not only be interested in your goals but also exit opportunities for themselves. You need to think about where the A mid price but high-quality collection, full of colourful and modern pieces. business will be in five or more years’ time. Mia Jewels is dedicated to the fashion conscious, making expensive ;How will you handle scaling up the business? looking jewellery at an affordable price. Do you have the resources? Their website is full of special and inexpensive pieces that you’ll By being well-prepared and getting want to wear again and again. yourself ‘fit for finance’ you will For further information and be in a strong position to T: 07876 031454 E: [email protected] advice on raising finance visit the persuade banks or other www.miajewels.co.uk website www.businesslink.gov.uk lenders to invest in Mia Jewels, 7 Campden House Court, 42 Gloucester Walk, London, W8 4HU or phone +44 (0)845 600 9006. your business. $ LɤǾɕȃɑȨǾȐ online

Attire Accessories magazine, the leading trade Register online at title for the accessories industry, is available free www.attireaccessories.com of charge, seven times a year, to qualifi ed UK based traders. Subscribers based outside the UK may receive seven issues per year for a £75 fee.

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Are youRegister responsible for purchasing? online at Yes www.attireaccessories.com No Name Company Name Job Title Address Postcode Telephone Facsimile Alternatively fi ll in the form opposite and post Email Address to Attire Accessories magazine, c/o KD Media Tick one or more of the boxes below which best describes your business Publishing Ltd, Broseley House, Newlands Drive, Independent Fashion Retailer Importer Witham, Essex, CM8 2UL UK or telephone Multiple Fashion Retailer Mail Order +44 (0)1376 514 000. Independent Shoe Shop Agent/Rep Jeweller Manufacturer Department Store Other (please specify) PɄɉұɑȐǸɕɄȽɕɜɄɕɤǾɕȃɑȨǾȐ

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$77ȃȃȐɕɕɄɑȨȐɕ,5(Online If you’ve enjoyed reading Attire Accessories magazine, you’ll love our on-line presence at www.attireaccessories.com. Containing up-to-the-minute news, events and competitions, the site is updated regularly with information to help you build your business. ȨȽȇǸLɤɉɉȵȨȐɑ Th e supplier directory allows you to contact advertisers in the magazine for more information about their products and services. Simple to use and available worldwide 24 hours a day, the supplier directory is a reader reply service for the 21st century.

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Brand new products ISSUE 24 Expert advice @ȵɤɕ February/March 2011 Industry news Available from: 28th January, 2011 Advertising deadline: 12th January, 2011 $77,5( Contact Kandee Shoes Up and Coming Josh Wayman Creative director and owner Footwear brand Kandee Shoes was created earlier this year by Josh Wayman +44 (0)7814 864 905 who left school with no qualifi cations, unsure of what he wanted to do. He www.kandeeshoes.com tells us about the company’s concept and how it all began

What is the inspiration behind the company and wouldn’t copy a designer – we need to establish our its products? own concepts and visualisations and help women to Th e major design concept behind the company is feel sexy and confi dent in our shoes. Th e main process candy – from traditional sweet shop favourites to was followed in developing the collection, the fi rst modern developments in confectionary. We take drawings were then developed into prototypes and many diff erent elements of these candies and then then, aft er alterations, we arrived at our fi rst collection, produce design concepts for shoes – this includes Created in Candyland, which I feel demonstrates taking their colours, shapes, textures, names and style. Kandee’s fashion ethos. I wanted my fi rst collection in We want to make all our shoes wearable, individual the shoe industry to be as simple as possible, making and classic and to provide a very high quality product sure everything was wearable and aff ordable to women. at high street prices. Th e fi rst collection, Created in Candyland, was a very simple concept discovered on a Were there any problems when setting up Sunday morning. We used such traditional sweets as a the business? Refresher Chew and transformed the idea into a chic Th e fi rst issue was that I have never worked in fashion and stylish wedge. Th is highlights Kandee dedication and have no qualifi cations. I was going in with the to thinking about future fashion with modernised concept, but not necessarily the theoretical knowledge concepts. We want to help the normal working class behind it. But I felt if I really believed in something, could be any woman who is fashion-conscious, loves women set the trend and not follow it. Women nothing could stop me. So I spent 14 hours or more trendsetting and is always looking for that individual shouldn’t have to feel like they have to spend £2000 to each day working on the fi rst collection, browsing the look. Our consumer could be someone with a high or have the latest ‘designer’ look. internet and books, researching and teaching myself low disposable income. the basic concepts of shoe design and production. How was your initial collection developed? When did you launch the website? I wanted to create a shoe label which allowed How would you describe your current collection? Th e website was launched six months ago when empowerment of women in a fun and sexy way. I My current, second ever collection is Kandee Gone Kandee was fi rst established. It was always going to was sick of looking at shoes that copied designers in Bad, which was launched for autumn/winter 2010. In be the biggest avenue for the company as it showcases a very cheap way – without any originality at all. It comparison to the fi rst collection which was simple, our collection. However, we did fi nd that we do have is obvious some aspects of the designs will be always this one was designed to be more ‘in your face’. Th e a lot of requests from consumers wanting to know if be comparable to someone else’s but as a label we caramel crunch ballet pumps are adorned with gold and when Kandee Shoes products will be stocked by studs and caramel patent leather which makes them high-end retailers. look expensive. I felt I wanted to design something which didn’t follow the mass produced look and I feel What are the long-term plans for the brand? this second collection encompasses this. We want to grow our label with amazing shoes however we are looking into expanding the business How oft en will the company be launching new lines? into a lifestyle brand by slowly introducing handbags, Kandee is currently working on the development and accessories and other apparel into the collections. $ samples for spring/summer 2011, for which our main inspiration is the 1960s mod era. Next season will also Josh says... see the launch of our Diet Cola collection and we have “I didn’t particularly enjoy school and left also started working towards autumn/winter 2011. without even one GCSE. If you know what you want to do then qualifi cations aren’t What outlets and consumers is the brand aimed at? always essential. I am proud of the label I I try not to design the collections for a specifi c type of have created, and will work hard to expand retailer. I wanted to solely focus on the consumer who and develop it into a household brand.” was going to be wearing the shoes. I feel our consumer $77,5(