New category of emerging Internet Devices
Noury Al-Khaledy General Manager, Netbook-Nettop Uday Marty Marketing Director, Basic Mobile Platforms
Mobile Platforms Group Intel Developer Forum, April 2008
1 Agenda
. Background & Environment . Netbook & Nettop Overview . Q&A
2 Environment
. Internet based content, usage models exploding
. New category of devices emerging
. Opportunity to grow markets
. Strong interest in bringing technology to education
3 Nettop TAM Nettops & Netbooks $100 - $299
Internet: Connectivity is a Key Usage for Basic Computing
2007 2008 2009 2010 2011 Low Cost Silicon: Forecast 45nm Diamondville Shipping in May* NetBook TAM
< $399 Purpose Built Solutions: 67% CAGR Platform Optimized for Low BOM Cost
Sources: Mercury Research, January 2008 Gartner Quarterly, December 2007 42008e 2009e 2010e 2011e IDC Research, December 2007 * Intel Forecast Market Opportunities for Affordable Internet-Centric Devices
United Russia Canada Kingdom Poland Germany France Korea Spain Turkey Italy China United States Japan India Mexico Thailand Top Emerging Markets Malaysia Indonesia Top Mature Markets Brazil Australia
Majority of households surveyed in Very few households surveyed in mature emerging markets have zero PCs markets have > 1 PC
First device per home More devices per home (primary device) (secondary device)
5 Netbooks and Nettops
Simple Affordable Internet-Centric
Designed for content consumption, Internet usage models 6 New Processor, New Brand Intel’s smallest processor built with the world’s smallest transistors
• New architecture • Designed from the ground-up • Uses Intel‟s industry-leading 45nm process Enables: . Affordable Price Points . Adequate performance Intel® Atom™ Processor . Low Power
Enabling new opportunities for innovation
7 The Fundamental Cost Driver
250nm 180nm 130nm 90nm 65nm 45nm 200mm 200mm 200mm 300mm 300mm 300mm Hi-K Metal Gate
Twice the circuitry The same circuitry Half the die size in the same space in half the space than in the prior (architecture OR (cost reduction) = process innovation)
Source:8 Intel The Magic of 45nm
22mm
25.40mm 22.00 mm 25.76mm
The New Intel™ Atom™ Processor
9 Intel Processors Power a Range of Devices!
Want a richer, fuller experience? Want the “best internet experience in your pocket”? Want a simple and affordable device for Internet-centric usage models?
Notebook or Desktop Mobile Internet Device
Netbook or Nettop Today’s Briefing 10 Internet Centric Computing
Communicate Watch
Email Photo Viewing Instant Message Streaming Video Voice Over IP (VOIP) Flash Video
Browse Listen
Surf the Web MP3 Read the News Streaming Audio Search for Information
11 Netbook Overview
12 Basic Mobile Platform „08 Summary
Intel® Atom™ Enable s: Processor
CPU Intel® 945GSE Low cost N270 Multiple I/O ports inc. Small Form factor PCI Express & USB
Fan-less designs Chipset Intel® HD Audio Thermals Intel® Atom™ processor
Optimized for 802.11b/g Wi-Fi <10” Display
Form 10/100 LAN
Factor Connectivity Intel® 945GSE Chipset USB or PATA 4 + Hours Intel®
Life 2, 4, 8 GB
82801 NAND Battery (ICH7M) Storage
Integrated Camera 256/512 MB Water-Repellent
Keyboard Optional
Memory Linux* Microsoft Windows XP OS Home* Flexibility to design simple, affordable netbooks
13 ~$250 system price point Comparing Mobile Devices
Want the “Best Internet Want a platform at new Want More Than Basic? Experience in Your Pocket” Affordable Price Points?
Screen MID: 4.5” - 6” < 10” = > 12”
OS MID: Linux, XP Linux, Windows Windows
Office Key MID: Infotainment Internet-centric Productivity & Usages Multitasking
Get A Mobile Internet Get A Get A Device Netbook Mainstream Notebook
14 Differentiating Netbooks from Entry Notebooks on User Experience
Netbooks Entry (Value) Notebooks Use pre-loaded, web-centric applications Use pre-loaded, web-centric Install software Listen to Music applications Download, store and listen Listen to Music Photo viewing to Music, play CDs Photo viewing Video Viewing (Streaming) Edit, Store photos, videos Video Viewing (Streaming) Voice over IP Watch DVDs Voice over IP Surfing the internet Video Conferencing, Richer Surfing the internet web surfing experience Instant Messaging Instant Messaging Open, edit, store large files, Email Email Play richer, interactive & Social Networking Social Networking installed games Play basic online games Play basic online games Multi-tasking Content Consumption Content Creation/Editing
Richer User Experience; Do More, Faster
15 15 Intel®-powered classmate PCs are purpose- built for education; manufactured by ODMs
Basic Mobile Platforms enable a simple and affordable platform for Internet centric usage models
Classmate PC Category is a sub-set of the Basic Notebook Platforms that is focused on a specific Usage Model area (Education)
Kid/Classroom Custom Friendly ID Education SW Water Repellent Rugged Design Keyboard
16 Nettop Overview
17 Basic Desktop Platform „08 Summary
Intel® Atom™
CPU Processor Low platform TDP enables SFF designs;
Fan-less capable Thermals
Intel® 945GC Multiple USB ports
Intel® 945GC Intel® HD Audio Chipset
Intel® GMA 950 Intel® DX9 82801
(ICH7) Graphics
Linux*
Up to 2 DIMMS Microsoft Windows XP OS DDR2 667
512MB to 1GB Memory
Enabling simple & affordable desktop systems
18 Comparing Nettops and Desktops
Nettop Entry/Value Desktop Mainstream Desktop Usages Web Browsing, Word Computational Spreadsheets & Productivity Premium office suites Processing & E-Mail Databases Creates and manages Photos Photo & Video Viewing Editing in Windows* Photo Photo & Video and Videos. Faster video (Streaming) Gallery encoding and DV editing Video Playback SD Playback (i.e. YouTube) Capable of HD Playback Full HD playback, PVR Mainstream/Performance Games Legacy Online Games Basic Online Games DX10 3D Games System Attributes Discrete Graphics No Capable Yes CPU + CS TDP 12W - 26W 45W – 65W 65W + System Price <$299 >$300 >$999
Richer User Experience; Do More, Faster
19 19 Desktop Differentiation
CONTENT CONSUMPTION CONTENT CREATION EDITING Basic computing applications Install Advanced Software Listen to Music Photo viewing Download, store and listen to Music, play CDs Video Viewing (Streaming) Edit, Store photos, videos Voice over IP Surfing the internet Watch DVDs Instant Messaging Video Conferencing, Richer web surfing experience Email Open, edit, store large files, Social Networking Play richer, interactive & installed Play basic online games games Multi-tasking
20 Summary
Environment offers new opportunities
Netbooks/Nettops based on purpose built roadmaps
Simple, affordable, low power, targeted performance
Differentiated from notebooks and desktops Form factor, user experience & system price points
21 Q & A
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