Netbooks and Nettops
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Netbooks and Nettops New category of emerging Internet Devices Noury Al-Khaledy General Manager, Netbook-Nettop Uday Marty Marketing Director, Basic Mobile Platforms Mobile Platforms Group Intel Developer Forum, April 2008 1 Agenda . Background & Environment . Netbook & Nettop Overview . Q&A 2 Environment . Internet based content, usage models exploding . New category of devices emerging . Opportunity to grow markets . Strong interest in bringing technology to education 3 Nettop TAM Nettops & Netbooks $100 - $299 Internet: Connectivity is a Key Usage for Basic Computing 2007 2008 2009 2010 2011 Low Cost Silicon: Forecast 45nm Diamondville Shipping in May* NetBook TAM < $399 Purpose Built Solutions: 67% CAGR Platform Optimized for Low BOM Cost Sources: Mercury Research, January 2008 Gartner Quarterly, December 2007 42008e 2009e 2010e 2011e IDC Research, December 2007 * Intel Forecast Market Opportunities for Affordable Internet-Centric Devices United Russia Canada Kingdom Poland Germany France Korea Spain Turkey Italy China United States Japan India Mexico Thailand Top Emerging Markets Malaysia Indonesia Top Mature Markets Brazil Australia Majority of households surveyed in Very few households surveyed in mature emerging markets have zero PCs markets have > 1 PC First device per home More devices per home (primary device) (secondary device) 5 Netbooks and Nettops Simple Affordable Internet-Centric Designed for content consumption, Internet usage models 6 New Processor, New Brand Intel’s smallest processor built with the world’s smallest transistors • New architecture • Designed from the ground-up • Uses Intel‟s industry-leading 45nm process Enables: . Affordable Price Points . Adequate performance Intel® Atom™ Processor . Low Power Enabling new opportunities for innovation 7 The Fundamental Cost Driver 250nm 180nm 130nm 90nm 65nm 45nm 200mm 200mm 200mm 300mm 300mm 300mm Hi-K Metal Gate Twice the circuitry The same circuitry Half the die size in the same space in half the space than in the prior (architecture OR (cost reduction) = process innovation) Source:8 Intel The Magic of 45nm 22mm 25.40mm 22.00 mm 25.76mm The New Intel™ Atom™ Processor 9 Intel Processors Power a Range of Devices! Want a richer, fuller experience? Want the “best internet experience in your pocket”? Want a simple and affordable device for Internet-centric usage models? Notebook or Desktop Mobile Internet Device Netbook or Nettop Today’s Briefing 10 Internet Centric Computing Communicate Watch Email Photo Viewing Instant Message Streaming Video Voice Over IP (VOIP) Flash Video Browse Listen Surf the Web MP3 Read the News Streaming Audio Search for Information 11 Netbook Overview 12 Basic Mobile Platform „08 Summary Intel® Atom™ Enable s: Processor CPU Intel® 945GSE Low cost N270 Multiple I/O ports inc. Small Form factor PCI Express & USB Fan-less designs Chipset Intel® HD Audio Thermals Intel® Atom™ processor Optimized for 802.11b/g Wi-Fi <10” Display Form 10/100 LAN Factor Connectivity Intel® 945GSE Chipset USB or PATA 4 + Hours Intel® Life 2, 4, 8 GB 82801 NAND Battery (ICH7M) Storage Integrated Camera 256/512 MB Water-Repellent Keyboard Optional Memory Linux* Microsoft Windows XP OS Home* Flexibility to design simple, affordable netbooks 13 ~$250 system price point Comparing Mobile Devices Want the “Best Internet Want a platform at new Want More Than Basic? Experience in Your Pocket” Affordable Price Points? Screen MID: 4.5” - 6” < 10” = > 12” OS MID: Linux, XP Linux, Windows Windows Office Key MID: Infotainment Internet-centric Productivity & Usages Multitasking Get A Mobile Internet Get A Get A Device Netbook Mainstream Notebook 14 Differentiating Netbooks from Entry Notebooks on User Experience Netbooks Entry (Value) Notebooks Use pre-loaded, web-centric applications Use pre-loaded, web-centric Install software Listen to Music applications Download, store and listen Listen to Music Photo viewing to Music, play CDs Photo viewing Video Viewing (Streaming) Edit, Store photos, videos Video Viewing (Streaming) Voice over IP Watch DVDs Voice over IP Surfing the internet Video Conferencing, Richer Surfing the internet web surfing experience Instant Messaging Instant Messaging Open, edit, store large files, Email Email Play richer, interactive & Social Networking Social Networking installed games Play basic online games Play basic online games Multi-tasking Content Consumption Content Creation/Editing Richer User Experience; Do More, Faster 15 15 Intel®-powered classmate PCs are purpose- built for education; manufactured by ODMs Basic Mobile Platforms enable a simple and affordable platform for Internet centric usage models Classmate PC Category is a sub-set of the Basic Notebook Platforms that is focused on a specific Usage Model area (Education) Kid/Classroom Custom Friendly ID Education SW Water Repellent Rugged Design Keyboard 16 Nettop Overview 17 Basic Desktop Platform „08 Summary Intel® Atom™ CPU Processor Low platform TDP enables SFF designs; Fan-less capable Thermals Intel® 945GC Multiple USB ports Intel® 945GC Intel® HD Audio Chipset Intel® GMA 950 Intel® DX9 82801 (ICH7) Graphics Linux* Up to 2 DIMMS Microsoft Windows XP OS DDR2 667 512MB to 1GB Memory Enabling simple & affordable desktop systems 18 Comparing Nettops and Desktops Nettop Entry/Value Desktop Mainstream Desktop Usages Web Browsing, Word Computational Spreadsheets & Productivity Premium office suites Processing & E-Mail Databases Creates and manages Photos Photo & Video Viewing Editing in Windows* Photo Photo & Video and Videos. Faster video (Streaming) Gallery encoding and DV editing Video Playback SD Playback (i.e. YouTube) Capable of HD Playback Full HD playback, PVR Mainstream/Performance Games Legacy Online Games Basic Online Games DX10 3D Games System Attributes Discrete Graphics No Capable Yes CPU + CS TDP 12W - 26W 45W – 65W 65W + System Price <$299 >$300 >$999 Richer User Experience; Do More, Faster 19 19 Desktop Differentiation CONTENT CONSUMPTION CONTENT CREATION EDITING Basic computing applications Install Advanced Software Listen to Music Photo viewing Download, store and listen to Music, play CDs Video Viewing (Streaming) Edit, Store photos, videos Voice over IP Surfing the internet Watch DVDs Instant Messaging Video Conferencing, Richer web surfing experience Email Open, edit, store large files, Social Networking Play richer, interactive & installed Play basic online games games Multi-tasking 20 Summary Environment offers new opportunities Netbooks/Nettops based on purpose built roadmaps Simple, affordable, low power, targeted performance Differentiated from notebooks and desktops Form factor, user experience & system price points 21 Q & A 22.