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Duration: 4 Months
Digital marketing is essential in the current days' business. We are living in the time where everyone wants to access the services and facilities at their convenient times as online interactions have transformed the lifestyles of millions of people across the world.
The Certificate Course in Digital Marketing Training Syllabus is designed and developed keeping in mind the latest trends in the global digital industry. This course covers all the key aspects of Digital Marketing. Career opportunities: Digital Marketing Manager, Search Engine Optimizer, Social Media Marketing Expert, Content Marketing Manager, Copywriter, Search Engine Marketer, Inbound Marketing Manager, Conversion Rate Optimizer. Faculty, Work as a Freelancer. Program Contents Certificate Course in Search Engine Optimization On-page Op miza on Event tracking Business address verifica on on Link Bai ng Introduc on Google Rich snippets Google - Google Maps Ar cle Submission Keyword Research Header tag op miza on Off-page op miza on Photo Sharing Website Analysis Google Analy c Introduc on Google Webmaster Tool Compe tors website analysis Google Webmaster Tool Directories Submission Introduc on Google Algorithms XML sitemap crea on Blogging Verifying website Meta tag op miza on Importance of robots.txt Forum Pos ng and online discussion Checking Errors of website Titles and Meta Descrip on Website submission to Google, Bing Press release submission sitemap.xml submission Image Op miza on and Yahoo Social Bookmarking Google indexing status Content Op miza on Duplicate content checking Link Exchange tles and meta descrip on checking Certificate Course in Social Media Marketing Social Media Marke ng How to adver se on facebook Twi er Pinterest Defini on of Social Media Various types of campaign Crea ng twi er business page Pinterest for business How social media influence audience Facebook messenger Adver se on twi er Marke ng on pinterest Integra on social media to your website Facebook pixel Using twi er for business Crea ng board on pinterest / Rich pins How to choose right social media for Facebook repor ng YouTube Email Marke ng your brand? LinkedIn Crea ng youtube brand account Introduc on to Email Marke ng Facebook & Instagram Crea ng linkedin business page Crea ng youtube channel Different pla orms of Email Marke ng Crea ng facebook business page Adver se on linkedin Promote videos Crea ng of list, layout and templates How to promote facebook business page Using linkedin for business Crea ng different types of forms, reports
Certificate Course in Search Engine Marketing (SEM) Search Engine Marke ng Ad extension Google merchant center account Campaign crea on What is SEM? Display AD Link account to website Google Analy cs What is PPC Marke ng? How to create display ad Product feed Introduc on Importance of Quality score Display ad format Fetch product list Crea ng Account What is Campaign? AD Group? Conversion tracking Universal App Campaign Adding GA code for tracking Campaign Types Remarke ng ad How to promote mobile app? Monitoring Visits Search Ad Placement Mobile ad campaign Tracking Events How to create search ad Display planner tool Mobile specific bidding Conversion Checking Types of bidding Shopping Ad Targe ng strategy Overview of website traffic Keyword research What is Shopping Ads? Video AD Overview of page views Keyword match types Where do they appear on google? Ad format Certificate Course in Online Website and Blog Creation Marketplace selling Google AdSense Content Marke ng How to use themes & plugins Introduc on to marketplace selling Defini on Defini on Blogging website Ge ng start with marketplaces How to earn money via Blog/Website Iden fying & crea ng good content Blog crea on Registering on market place Register blog/website to adsense Popular content types E-commerce Website Crea on Panel overview How to earn money via youtube channel Rules & advantages of content Ge ng started with E-commerce Affiliate Marke ng Youtube channel mone za on marke ng Selling product with Woocommerce Defini on Landing Page Crea on Website & Blog Crea on Se ng up Saas store Purpose/Where and why is Affiliate Importance of Landing Page Introduc on about website Marke ng Landing page crea on techniques How to buy domain & hos ng Amazon Affiliate Marke ng Program Use call to ac on/conversion bu on Types of websites Trust India’s Top IT Company For A Quality Computer Training.