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Program Contents ® Duration: 4 Months Digital marketing is essential in the current days' business. We are living in the time where everyone wants to access the services and facilities at their convenient times as online interactions have transformed the lifestyles of millions of people across the world. The Certificate Course in Digital Marketing Training Syllabus is designed and developed keeping in mind the latest trends in the global digital industry. This course covers all the key aspects of Digital Marketing. Career opportunities: Digital Marketing Manager, Search Engine Optimizer, Social Media Marketing Expert, Content Marketing Manager, Copywriter, Search Engine Marketer, Inbound Marketing Manager, Conversion Rate Optimizer. Faculty, Work as a Freelancer. Program Contents Certificate Course in Search Engine Optimization On-page Opmizaon Event tracking Business address verificaon on Link Baing Introducon Google Rich snippets Google - Google Maps Arcle Submission Keyword Research Header tag opmizaon Off-page opmizaon Photo Sharing Website Analysis Google Analyc Introducon Google Webmaster Tool Competors website analysis Google Webmaster Tool Directories Submission Introducon Google Algorithms XML sitemap creaon Blogging Verifying website Meta tag opmizaon Importance of robots.txt Forum Posng and online discussion Checking Errors of website Titles and Meta Descripon Website submission to Google, Bing Press release submission sitemap.xml submission Image Opmizaon and Yahoo Social Bookmarking Google indexing status Content Opmizaon Duplicate content checking Link Exchange tles and meta descripon checking Certificate Course in Social Media Marketing Social Media Markeng How to adverse on facebook Twier Pinterest Definion of Social Media Various types of campaign Creang twier business page Pinterest for business How social media influence audience Facebook messenger Adverse on twier Markeng on pinterest Integraon social media to your website Facebook pixel Using twier for business Creang board on pinterest / Rich pins How to choose right social media for Facebook reporng YouTube Email Markeng your brand? LinkedIn Creang youtube brand account Introducon to Email Markeng Facebook & Instagram Creang linkedin business page Creang youtube channel Different plaorms of Email Markeng Creang facebook business page Adverse on linkedin Promote videos Creang of list, layout and templates How to promote facebook business page Using linkedin for business Creang different types of forms, reports Certificate Course in Search Engine Marketing (SEM) Search Engine Markeng Ad extension Google merchant center account Campaign creaon What is SEM? Display AD Link account to website Google Analycs What is PPC Markeng? How to create display ad Product feed Introducon Importance of Quality score Display ad format Fetch product list Creang Account What is Campaign? AD Group? Conversion tracking Universal App Campaign Adding GA code for tracking Campaign Types Remarkeng ad How to promote mobile app? Monitoring Visits Search Ad Placement Mobile ad campaign Tracking Events How to create search ad Display planner tool Mobile specific bidding Conversion Checking Types of bidding Shopping Ad Targeng strategy Overview of website traffic Keyword research What is Shopping Ads? Video AD Overview of page views Keyword match types Where do they appear on google? Ad format Certificate Course in Online Website and Blog Creation Marketplace selling Google AdSense Content Markeng How to use themes & plugins Introducon to marketplace selling Definion Definion Blogging website Geng start with marketplaces How to earn money via Blog/Website Idenfying & creang good content Blog creaon Registering on market place Register blog/website to adsense Popular content types E-commerce Website Creaon Panel overview How to earn money via youtube channel Rules & advantages of content Geng started with E-commerce Affiliate Markeng Youtube channel monezaon markeng Selling product with Woocommerce Definion Landing Page Creaon Website & Blog Creaon Seng up Saas store Purpose/Where and why is Affiliate Importance of Landing Page Introducon about website Markeng Landing page creaon techniques How to buy domain & hosng Amazon Affiliate Markeng Program Use call to acon/conversion buon Types of websites Trust India’s Top IT Company For A Quality Computer Training..
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