DOCSLIB.ORG

Product Listing Ads for Beginners by Elizabeth Marsten Product Listing Ads for Beginners

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Product Listing Ads for Beginners by Elizabeth Marsten Product Listing Ads for Beginners Product Listing Ads for Beginners By Elizabeth Marsten www.portent.com Product Listing Ads for Beginners Legal, Notes and Other Stuff © 2013, The Written Word, Inc. d/b/a Portent, Inc. and Elizabeth Marsten. This work is licensed under the Creative Commons Attribution-Noncom- mercial-No Derivative Works 3.0 United States License. * * * Who is this book for? Click here to read the license. Those new to Product Listings Ads and/or the world of product feeds and Google Shopping in general. That’s a fancy way of saying: please don’t steal from me. It’s not cool. Especially those who are looking for some step by step If you like this book, you might want to check out Elizabeth’s posts at the and best practice guidance. Portent blog www.portent.com. * * * If you want to talk to Elizabeth, you can reach her on Twitter @ebkendo or by email at [email protected] 2 www.portent.com Product Listing Ads for Beginners Table of Contents 4 What are PLAs? 8 What You Need 9 Getting Started » AdWords » Merchant Center » Webmaster Tools » Product Feed 42 Tracking Progress 46 Troubleshooting 3 www.portent.com Product Listing Ads for Beginners What are PLAs? How do they work, where do they show? Google rolled out Product Listing Ads (PLAs) in early 2011. PLAs show paid ads with images, price and sometimes promotional text in 3-6 ad blocks depending on the query and available results on both a typical SERP and on Google Shopping SERPs. Prior to October 2012, results on the main page of a Google Shopping SERP were organic (and free) generated by prod- uct feeds submitted by merchants through Google Merchant Center and through crawls performed by googlebot during regular web crawls of sites in the Google index. This is no longer the case. 4 www.portent.com Product Listing Ads for Beginners Google Merchant Center is where feeds are uploaded (manually or via API) and managed. Feeds submitted here show in Google Shopping (formerly Froogle and Google Base.) Google Base was originally just a database, but only the URL of google.com/base to access Merchant Center remains. Now all listings that appear on shopping.google.com (Google Shopping) and those with thumbnail images on google.com search results are paid PLAs. * * * Now all listings that appear on shopping. google.com (Google Shopping) and those with thumbnail images on google.com search results are paid PLAs. * * * 5 www.portent.com Product Listing Ads for Beginners As of the fourth quarter of 2012, PLAs drove 28% of non-brand clicks (RimmKaufman) and there’s no sign of slowing down with a 600% increase in PLA-specific budgets by advertisers in the fourth quarter of 2012 Marin( ). But, as with any marketing tactic, PLAs are not for everyone. Some things to consider before deciding on whether or not you want to take PLAs for a spin: • PLAs aren’t keyword-based. Google decides which vendors and products to show based on the information you provide in your * * * feed, historical data in your account and the user’s query. PLAs aren’t keyword-based. • PLAs may or may not be less competitive than anything else you’ve tried before. * * * • The average CPC could be cheaper than your average search CPC. In the fourth quarter of 2012, PLA CPCs were 26% lower than CPCs for competitive text ads (Search Engine Land). • Feed management without automation is very time consuming. If you’ve got fewer than 100 products, you might be able to swing it, but depending on your verticals, like apparel, for example, you might need to shell out for some help. • There are still a lot of questions about PLAs out there. Remember, this “launched” as a standalone product October 22, 2012, but with far less support from Google than the AdWords product. 6 www.portent.com Product Listing Ads for Beginners • PLAs can be very frustrating and confusing because there are so many other Google products and extraneous factors that influence set up and continued management. • PLAs are different than Product Extension Ads (PEs). PEs are still pulled from the Merchant Center feed as before. PEs show with the standard text ad and require additional action such as the expan- sion of the plus box (this is why they were originally called “plus box ads.”). 7 www.portent.com Product Listing Ads for Beginners What You Need • Google account (could be with any email, doesn’t have to be @ gmail. This just needs to be an email that you’re going to be com- fortable using a LOT) • Google AdWords account (with Google Account from above) • Google Merchant Center account (with Google Account from above) • Product feed (Excel) • Google Analytics * (with Google Account from above) • Plugin, extension or app to create/submit/edit product feeds * * = May Be Optional 8 www.portent.com Product Listing Ads for Beginners Getting Started: AdWords If you already have an AdWords account, great! If you don’t, you’ll need to set one up. Follow these quick-start instructions, as we’re going to set up this account based on the assumption that it will only be for PLAs. If you want to run search or display ads as well, I recommend checking out Portent’s free PPC e-book on Getting Started in PPC: Fast! * * * If you’re new to PPC, I recommend 1. Go to adwords.google.com checking out Portent’s free PPC e-book 2. Click the “sign up” link on Getting Started in PPC: Fast! 3. Enter in your Google account information 4. The system will then start walking you through a basic SEARCH set * * * up. You want to skip this, choose “later” or “skip” for all options until you’re able to exit the wizard. 5. Move on to the next section, where we’ll walk through setting up just a PLA campaign 6. Enter in billing information last, after you’ve gotten Merchant Cen- ter and your feed squared away. 9 www.portent.com Product Listing Ads for Beginners Ready to create a PLA campaign? 1. Click on the “Campaigns” tab in the top navigation 2. Click the green “+New Campaign” button 3. Select “Search Network Only” 4. Check the “PLA” checkbox 5. Name your campaign “Product Listing Ads” or a variation of, but make sure that “Product Listing Ads” is in there 6. Choose devices (by default mobile phones are enabled) 7. Choose location setting (by default USA and Canada are enabled) 8. Leave your bidding option at “I’ll manually set my bids for clicks” 9. Enter in a “Default bid” ($1 is a good place to start for right now) 10. Enter in a “Daily budget” (something that if it were all spent in one day, you won’t have a heart attack) 10 www.portent.com Product Listing Ads for Beginners 11. Under “Ad extensions,” disable “Product” for now (this is for prod- uct extension ads, we’re only doing PLAs right now) 12. Save and continue Now you’re going to be asked to set up your ad group and auto targets. For this section, we’re going to simplify and come back to ad group set up once we have all the other Google products in place. 1. Name your ad group. “PLAs” is okay for now. 2. Skip the promotion for now. 3. UNCHECK the “All Products” box under “Auto Targets.” An “error” message will pop up, but that’s okay, we’re going to come back and set specific auto targets rather than let Google have free run of the product feed. 11 www.portent.com Product Listing Ads for Beginners 4. Save ad group * Note what your Client ID number is, you’ll need it to link your Merchant Center account. The Client ID is a 10-digit number that you can find in the upper right hand corner of your account when logged in. We’re going to need that to link your AdWords account with your Merchant Center ac- count later on. * * * Creating additional ad groups in your PLA campaign You can have more than one PLA cam- paign, just as you can have more than You can have more than one PLA campaign, just as you can have more than one ad group in a PLA campaign. It’s best to start simple with one one ad group in a PLA campaign. PLA campaign and have a few (less than 10) ad groups in that campaign. * * * How many ad groups to have and what they should contain will be based upon your feed and what you’re planning on targeting. We’ll go into this in more detail after getting through all the account set up information. 12 www.portent.com Product Listing Ads for Beginners Getting Started: Merchant Center This assumes that you do not already have a Merchant Center account set up. If you do, great, skim ahead. I do urge you to pay attention to the setting area here in the checklist, though, and make sure your Merchant Center account is set up optimally. 1. Go to google.com/base and click the big blue “Sign into Merchant Center” button while signed into the same Google account you used for AdWords, Google Analytics and Webmaster Tools. 2. Select your location from the drop down, click “Continue.” 3. Review and accept the Terms of Service. 4. Begin the “Configure your account” section – it’s lengthy but NEC- ESSARY. Fill it out in full. 5. Write an accurate description of your business using keywords and stay away from sales-y language.
Load more

Recommended publications
  • Spectrum Spatial Analyst Table of Contents
    Location Intelligence Spectrum™ Spatial Analyst Version 12.2 Spectrum Spatial Analyst Table of Contents Delete Records 34 1 - Getting Started 6 - Building a Query Overview 5 Supported Browsers and Operating Systems 7 Create a Query 37 Supported Languages 8 Styling Query 38 Query Results View 39 2 - Signing-in 7 - Adding Layers Adding Vector Layers 43 3 - Learn the Basics Editing Vector Layer 46 Getting Help 13 Keyboard Shortcuts 13 8 - Working with Thematic Map URL Launch Parameters 14 Navigating in the Map 14 Creating an Individual Value Thematic Map 50 Search 17 Creating a Ranged Thematic Map 52 Map Information Callout 19 Creating a Graduated Symbol Thematic Map 54 Change the Map Configuration 20 Deleting a Thematic Map 55 Switch the Base Maps 20 Changing the Language 21 Working with Map Legend 22 9 - Working with Annotations Draw a Point 57 4 - SSA Template Designer Draw a Line 57 Draw a Circle 58 Creating New Template 26 Draw Polygon 59 Editing Template 29 Draw Rectangle 59 Draw Concentric Ring 60 Draw Ellipse 61 5 - Adding and Editing New Draw Sector 61 Records Draw Drive Time Polygon 62 Text Annotation 62 Adding New Records 32 Import Annotation 63 Edit Records 33 Editing Annotation 63 Annotation Properties 65 Summarizing Data in Single and Multiple Annotation 73 Styling Annotation 76 10 - Measuring Distance and Area Measuring Distance 81 Measuring an Area 81 11 - Multi-select Feature 12 - Printing Maps Print Preview 85 Spectrum™ Spatial Analyst 12.2 Spectrum Spatial Analyst 3 1 - Getting Started To get started, refer to the following help topics: In this section Overview 5 Supported Browsers and Operating Systems 7 Supported Languages 8 Getting Started Overview Spectrum Spatial Analyst User's Guide is an interactive mapping service provided by Pitney Bowes Inc.
    [Show full text]
  • Creating Static Store Pages Using a Custom 404 Error Handler
    Search Engine Optimization for a ProductCart-powered Store Creating Static Store Pages Using a Custom 404 Error Handler ABOUT THIS DOCUMENT .................................................................................................................................1 BEFORE YOU START ........................................................................................................................................2 INSTALLATION: ................................................................................................................................................3 IMPORTANT NOTES ..........................................................................................................................................4 POSSIBLE PERFORMANCE ISSUES .....................................................................................................................4 RESOURCES......................................................................................................................................................4 About This Document Using a custom 404 error handler, you can rewrite the URL of dynamic pages so that they look and behave like static “.htm” pages. The following paragraphs explain how to edit your existing ProductCart store to accomplish this. Here is an example of our own software store at www.earlyimpact.com uses this feature. We have highlighted the category and product name in the URLs below. The following category page: http://www.earlyimpact.com/eistore/productcart/pc/viewcategories.asp?idcategory=118
    [Show full text]
  • Media Manifest App Data
    Ref: TR-CPE-APPD CPE App Data Version: v1.1 Date: December 23, 2016 Cross-Platform Extras Application Data Motion Picture Laboratories, Inc. i Ref: TR-CPE-APPD CPE App Data Version: v1.1 Date: December 23, 2016 CONTENTS 1 Introduction .............................................................................................................. 1 1.1 Overview ........................................................................................................... 1 1.1.1 Technical Approach ................................................................................... 1 1.1.2 Extras Architecture .................................................................................... 1 1.2 Document Organization .................................................................................... 1 1.3 Document Notation and Conventions ............................................................... 1 1.3.1 XML Conventions ...................................................................................... 2 1.3.2 General Notes ........................................................................................... 3 1.4 Normative References ...................................................................................... 4 1.5 Informative References..................................................................................... 5 2 Application Data Model ............................................................................................ 6 2.1 Scope of usage ................................................................................................
    [Show full text]
  • Selling on Amazon Guide to XML
    Selling on Amazon Guide to XML Editor’s Note The XML Help documentation contains general information about using XML on Amazon. There are differences in using XML for various Amazon websites, based on differences in the features and functionality available on those sites. - Some of the product categories in the XML Help are not available for merchants on some Amazon websites. If a product category is available to merchants on a particular Amazon website, then the XSD files for that category are valid for that Amazon website as well. Selling on Amazon – Guide to XML Contents 1. XML Overview ................................................................................................................................1 What is XML? ................................................................................................................................. 1 Why Use XML? ............................................................................................................................... 1 Prerequisite ........................................................................................................................................................ 1 Using Amazon Marketplace Web Service for XML Integration ............................................................ 1 Using XML to send catalog information ............................................................................................ 2 Using XML to process orders ..........................................................................................................
    [Show full text]
  • 7 Practical Tips to Optimize Your Product Feed [+ Bonus Tip]
    Upgrade your online shop - 7 practical tips to optimize your product feed [+ Bonus Tip]. Any merchant or marketer wishing to advertise an online e-commerce shop knows how important it is to have the best possible product feed available. Why? Because an optimized feed increases the relevance of your products. And the more relevant the product is to a user’s search, the more likely it is that your ads will show. This will, of course, increase the chance of someone finding your products in their search and buying them. What is a product feed? A product feed or data feed is an CSV, TXT, or XML spreadsheet file that lists, describes, and organizes your product catalog. The parameters by which a feed is being measured depend on the platform on which you would like to advertise. A high-quality feed that is fully optimized to meet your clients’ searches can greatly affect your performance and drive more sales. However, just meeting the requirements of the different channels such as Google, Facebook, or Microsoft isn’t enough. You want to stand out from your competitors with high-quality, eye-catching product listings that engage your audience. A high-quality product feed should contain all the information about the product, including all the relevant attributes like the product type, brand, color, or size. There’s no such thing as too much information about your products. All those details about the product increase the relevance of the ads. Conversely, providing less information makes it more difficult to match the ads with the search queries.
    [Show full text]
  • Package 'Hrbrthemes'
    Package ‘hrbrthemes’ February 26, 2017 Type Package Title Additional Themes, Theme Components and Utilities for 'ggplot2' Version 0.1.0 Date 2017-02-25 Maintainer Bob Rudis <[email protected]> Description A compilation of extra 'ggplot2' themes, scales and utilities, including a spell check function plot label fields and an overall emphasis on typography. A copy of the 'Google' font 'Roboto Condensed' <https://github.com/google/roboto/> is also included to support one of the typography-oriented themes. URL http://github.com/hrbrmstr/hrbrthemes BugReports https://github.com/hrbrmstr/hrbrthemes/issues Copyright file inst/COPYRIGHTS License MIT + file LICENSE Suggests testthat, dplyr, knitr, rmarkdown, gridExtra Depends R (>= 3.2.0) Imports ggplot2 (>= 2.2.1), grid, scales, extrafont, hunspell, stringi, purrr RoxygenNote 6.0.0 VignetteBuilder knitr NeedsCompilation no Author Bob Rudis [aut, cre], Google [cph] (Roboto Condensed Font) Repository CRAN Date/Publication 2017-02-26 00:47:44 R topics documented: font_an . .2 font_rc . .2 1 2 font_rc gg_check . .3 hrbrthemes . .4 hrbrthemes-exports . .4 import_roboto_condensed . .4 ipsum_pal . .5 scale_colour_ipsum . .5 scale_x_percent . .6 theme_ipsum . .7 theme_ipsum_rc . .9 update_geom_font_defaults . 11 Index 12 font_an Arial Narrow font name R variable aliases Description font_an == "Arial Narrow" Usage font_an Format length 1 character vector font_rc Roboto Condensed font name R variable aliases Description font_rc == "Roboto Condensed" font_fc_light == "Roboto Condensed Light" Usage font_rc font_rc_light
    [Show full text]
  • Integration of Social Software Features Into Web Information Systems
    }w !"#$%&'()+,-./012345<yA| FACULTY OF INFORMATICS MASARYK UNIVERSITY Integration of Social Software Features into Web Information Systems Tomáš Obšívač Ph.D. Thesis Proposal Brno, September 7, 2011 Advisor: doc. Ing. Michal Brandejs, CSc. Advisor’s signature 2 Contents 1 Introduction 5 2 State of the Art 7 2.1 Social Web Principles ......................... 7 2.1.1 Critical Mass ........................... 8 2.2 Web-based Information Systems ................... 9 2.2.1 Information System of Masaryk University . 9 2.3 Social Software .............................10 2.3.1 Social Network Services ....................10 2.3.2 Interpersonal Ties ........................11 2.4 Key Social Software Features .....................12 2.4.1 Social Translucence ......................12 2.4.2 Identity and Reputation ....................12 2.4.3 Relationships, Groups, Circles . 13 2.4.4 Authoring, Sharing and Conversations . 14 2.4.5 Tagging and Folksonomy ....................14 2.4.6 Social-aware Full Text Search . 15 2.4.7 Shared Workspacies ......................16 2.5 Network Science ............................16 2.5.1 Social Network Analysis ....................16 2.5.2 Link Mining (in Heterogeneous Networks) . 17 2.6 Recommendation Systems ......................18 3 Aims of the Thesis 19 3.1 Objectives and Expected Results ...................19 3.2 Schedule .................................20 4 Achieved Results 23 4.1 IS MU Social Applications .......................23 4.2 Academic Work .............................24 4.3 Other Results ..............................25 5 Author’s Publications 27 6 Summary / Souhrn 29 6.1 Summary .................................29 6.2 Souhrn ..................................29 7 References 30 3 4 1 Introduction The Web is more a social creation than a technical one. ... The ultimate goal of the Web is to support and improve our web-like existence in the world.
    [Show full text]
  • Iot Based Smart Home Assistant
    International Journal for Research in Engineering Application & Management (IJREAM) ISSN : 2454-9150 Vol-06, Issue-03, June 2020 IOT BASED SMART HOME ASSISTANT 1Saajan Kumar Jha, 2Nishit Jain, 3Mukund Badatiya, 4Dr. Vinayak Shinde 1,2,3Student, 4Head and Associate Professor, Computer Engineering, Shree L.R Tiwari College of Engineering, Mumbai, India, [email protected], [email protected], [email protected], [email protected] Abstract — The world is full of automation and the people living in this world are surrounded with automated systems. Industries, business sectors, even homes are being automated. Operating various home appliances conveniently along with saving energy are the prominent factors possessed by Smart Home. A quick increase is seen in people's needs in order to develop the social economy of appliances present in a house. If we look at the existing system, we have Google home and Amazon echo which provide functionalities such as switching on/off appliances remotely from anywhere. This paper primarily focuses on a smart home system which allows users to control any electrical appliance using their smart phone google assistant. Apart from this the system also helps in keeping a track on air quality, sound and light intensity, temperature and humidity of home. It also provides analysis of the aforesaid parameters using various graphical methods. It starts the appliance itself on detecting human motion and notifies the user about the same so in case if there is an intrusion the user will come to know about the same. It also takes care of user’s safety as it informs about gas leakage and fire detection preventing any major damage.
    [Show full text]
  • Cloud Data Management
    Data Management in the Cloud - current issues and research directions Patrick Valduriez Esther Pacitti DNAC Congress, Paris, nov. 2010 http://www.med-hoc-net-2010.org SOPHIA ANTIPOLIS - MÉDITERRANÉE Is Research Needed in the Cloud? Grand Challenge • Cost-effective support of the very large scale of the infrastructure to manage lots of users and resources with high QoS Current solutions are ad-hoc and proprietary • Developed by Web industry giants such as Amazon, Google, Microsoft, Yahoo – EgE.g. Google File System (GFS) • Specific, simple applications with low consistency needs But the research community is catching up • Many new conferences and journals on Cloud Computing – Distributed systems, OS, data management communities • Open Source alternatives, e.g. Hadoop HDFS • As the complexity of applications increases, the implication of the research community is needed 2/28 Outline OLTP vs OLAP apps in the cloud Grid vs cloud architecture Cloud data management solutions • Distributed file management with GFS • Distributed database managggement with Bigtable and Pnuts • Parallel data processing with MapReduce Issues Research directions 3/28 Cloud Benefits Reduced cost • Customer side: the IT infrastructure needs not be owned and managed, and billed only based on resource consumption • Cloud ppygp,rovider side: by sharing costs for multiple customers, reduces its cost of ownership and operation to the minimum Ease of access and use • Customers can have access to IT services anytime, from anywhere with an Internet connection Quality of Service
    [Show full text]
  • A Model for the Systems Architecture of the Future
    A Model for the Systems Architecture of the Future Prof. Paul A. Strassmann George Mason University, December 5, 2005 1 Prof. Strassmann, GMU Lecture, 12/05/05 - REPRODUCED BY PERMISSION ONLY Data-Centric Era; IBM Dominates Hundred Sources 1950-1980 Months⇒Weeks 2 Prof. Strassmann, GMU Lecture, 12/05/05 - REPRODUCED BY PERMISSION ONLY Workgroup-Centric Era; Microsoft, INTEL Dominate Million Sources Hundred Sources 1950-1980 1980-2010 Weeks⇒Days Months⇒Weeks 3 Prof. Strassmann, GMU Lecture, 12/05/05 - REPRODUCED BY PERMISSION ONLY Network-Centric Era; Google and Cisco? +Multi-Media +Text Billions Sources Data Million Sources Hundred Sources 1950-1980 1980-2010 2010- Days⇒Real-Time Weeks⇒Days Months⇒Weeks 4 Prof. Strassmann, GMU Lecture, 12/05/05 - REPRODUCED BY PERMISSION ONLY Example of a Network-Centric System 5 Prof. Strassmann, GMU Lecture, 12/05/05 - REPRODUCED BY PERMISSION ONLY Network-Centric Requirements (2010) • Downtime (< 5 min/yr); • Display (200 Billion ops/sec); • Connectivity (> 1 Gigabyte/sec); • Access (< 0.25 sec); • Innovation (< 1 day); • Security (> 8 sigma). 6 Prof. Strassmann, GMU Lecture, 12/05/05 - REPRODUCED BY PERMISSION ONLY Performance (2005) • Infrastructure = > 50% of spending; • Security = ?; • Integration = > 50% of applications; • Network downtime = > 1 hour/year; • Innovation = > 1 year. 7 Prof. Strassmann, GMU Lecture, 12/05/05 - REPRODUCED BY PERMISSION ONLY Conclusion • Network-Centric systems cannot be built on Workgroup-Centric architecture. 8 Prof. Strassmann, GMU Lecture, 12/05/05 - REPRODUCED BY PERMISSION ONLY Network-Centric Principles (Google) 1. Build & operate protected information network; 2. Offer universal connectivity for: – Collection, processing and storing of information; – Provide secured communications. 3.
    [Show full text]
  • Zazzle RSS and Google Base Guide
    Zazzle RSS and Google Base Guide Version 1.0 2 Copyright (c) 2008, Zazzle.com All rights reserved. Zazzle® is a registered trademark of Zazzle.com. Google® is a registered trademark and Google Base™ a trademark of Google. OpenSearch is made available by A9.com, Inc., an Amazon.com company, and is compatible with Creative Commons licensing. Amazon.com® is a registered trademark of Amazon. RSS media extensions originated with the Yahoo “rss-media” group and is compatible with Creative Commons licensing. Yahoo® is a registered trademark of Yahoo, Inc. Firefox® is a registered trademark of Mozilla. All other trademarks and registered trademarks are the property of their respective owners. No part of this manual may be modified, altered, transmitted, transcribed, stored in a retrieval system, or translated into any language or computer language, in any form or by any means, electronic, mechanical, magnetic, optical, chemical, manual, or otherwise, without the prior written permission of Zazzle.com. You may make one copy of this manual for your internal business or personal use. ZAZZLE.COM MAKES NO WARRANTY OF ANY KIND WITH REGARD TO THE MATERIAL CONTAINED IN THIS MANUAL, EITHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY, NON- INFRINGEMENT, AND FITNESS FOR A PARTICULAR PURPOSE. THE MATERIAL CONTAINED IN THIS MANUAL IS PROVIDED AS-IS. WITH RESPECT TO THE MATERIAL CONTAINED IN THIS MANUAL, IN NO EVENT WILL ZAZZLE.COM OR ITS AFFILIATES BE LIABLE FOR: ANY DIRECT DAMAGES, ANY INCIDENTAL, CONSEQUENTIAL, SPECIAL, INDIRECT, EXEMPLARY OR PUNITIVE DAMAGES, WHETHER ARISING IN TORT, CONTRACT, OR OTHERWISE; OR FOR LOST PROFITS, LOST SAVINGS, LOSS OF BUSINESS OR ANTICIPATORY PROFITS, EVEN IF ZAZZLE.COM OR ITS AFFILIATES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
    [Show full text]
  • Your FREE Google Advertising Strategy to Boost E-Commerce Sales
    Your FREE Google Advertising Strategy To Boost E-commerce Sales Strategic Marketing Content from the experts at 1 • See what’s in store Table of Contents 3. Introduction 4. Google Shopping Google Shopping Ads are product based ads that utilize your product listings instead of keywords to target consumers. 6. Google Display Network & Custom Intent Audiences Google’s custom intent audience option gives advertisers the ability to target individuals who are already actively searching and in-market for products or services relevant to their business. 8. Google Paid Search Paid search or commonly referred to as PPC (pay-per-click) advertising is the most popular campaign type for Google Ads. Paid search ads operate on a pay-per-click model, meaning you will only pay for the ad when an individual clicks on it. 11. Google Dynamic Remarketing Setting up a dynamic product remarketing campaign allows you to display your product or brand to a recent visitor of your site, consequently increasing the chance they come back and make a purchase. 13. The Strategy Think of the strategy as a funnel, the top being a broad audience where most of your transactions have less of a chance to take place. As the funnel becomes more narrow, the audience you have here will get you closer and closer to a sale! 14. About Us We are all really good people. 2 • Table of Contents Your FREE Google Advertising Strategy To Boost E-commerce Sales Follow this Google advertising strategy and you start to see more sales right away! Having Issues? Google’s digital advertising In this guide you will learn 3 Are you having issues platform, Google Ads (formerly valuable information on how to driving traffic to your Google AdWords), provides a boost your ecommerce sales with ecommerce site? variety of options for promoting the help of shopping, display, your ecommerce business and search and remarketing ads all 3 Or, do you receive decent products.
    [Show full text]