Rio Ferdinand's Legacy Foundation
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sportsmanagement.co.uk March/April 2017 Vol 21 Issue 2 No 130 @sportsmag IMAGE BY JAKE RATCLIFFE JAKE BY IMAGE Rio Ferdinand’s Legacy Foundation Building communities around sport p30 EDITOR’S LETTER 3 Sporting communities Imagine rolling out of bed and being able to head next door for sports training at the weekend, or playing sport after work right on your own doorstep. The reality of living an integrated sporting lifestyle is about to come to fruition thanks to sporting legend Rio Ferdinand ith its amateur origins, the world of sports participation has struggled to commercialise and most sports activity is still either W government funded, run by Combining residential trusts or or organised by a tireless army of volunteers. development and There are huge pockets of wealth in sport of course – professional teams exist in a separate universe sport is a new way of of aff luence and it’s increasingly possible to plan a monetising sports rewarding and lucrative career in a wide range of sports. participation Similarly, sports broadcasting, sponsorship and betting have become vast wealth generators, with The project is attracting heavweight investors and their own markets and successful, mature businesses. advisers and seems likely to kick off with a £400m However, although we’ve seen the emergence of development in Bedfordshire which will include 1,300 a few successful branded private sector operators homes, a sports hub and leisure centre, swimming who make profi ts from a sports participation off er, pool, football pitches, a health centre, a new education essentially, participation remains the poor relation campus, subsidised creche and large, open green spaces. when it comes to its place in the overall market. Combining sport and residential is a new model and it Finding ways to monetise participation, while at will be very interesting to see how much value it adds. the same time keeping it inclusive, is something In the spa and wellness market, we’re seeing the which has largely eluded us to date. However, in this addition of wellbeing services to residential real estate issue, we’re delighted to be talking to Rio Ferdinand adding anything up to 30 per cent to property values about his new venture, The Legacy Foundation (page – how much of an uplift will the addition of sport give? 30), which looks set to open up a whole new sports Ferdinand is passionate about the social good that The sector in the area of specialist residential real estate. Legacy Foundation will achieve and this is a vital part of Ferdinand and his partners, footballers Mark Noble the equation, but if sports participation can also fi nd and Bobby Zamora are rewriting the rule book in relation some true and fair economic value through this model, to both residential development and social housing. then it will be an exciting outcome for the industry. They plan to build new-style housing developments and It’s simply vital we fi nd more ways to make positive undertake urban regeneration projects based around economic impacts that involve sport participation. sport: the idea being to mix high-quality social housing with privately-owned homes and sports facilities. LIZ TERRY, EDITOR, SPORTS MANAGEMENT Choose how you read Sports Management magazine PRINT DIGITAL PDF ONLINE leisuresubs.net sportsmanagement.co.uk/digital sportsmanagement.co.uk/contents sportsmanagement.co.uk Issue 130 x March/April 2017 3 sportsmanagement.co.uk Issue 130 x March/April 2017 READER SERVICES Subscriptions People profi les: Denise Adams +44 (0)1462 471930 Dame Sarah Circulation manager Storey on the Michael Emmerson +44 (0)1462 471932 improvements needed EDITORIAL TEAM in para-cycling Editor Liz Terry +44 (0)1462 431385 Deputy editor p8 Steph Eaves +44 (0)1462 471934 News editor Matthew Campelli +44 (0)1462 471912 News and analysis: Contributing editor Tom Walker Participation targets +44 (0)1462 471934 for 2020, renewable ADVERTISING TEAM Publishers energy at Lord’s and John Challinor Turkey’s stadium plans +44 (0)1202 742968 Paul Thorman (recruitment) +44 (0)1462 471904 Advertising sales p14 Jan Williams +44 (0)1462 471909 WEB TEAM Tim Nash +44 (0)1462 471917 Eugene Minogue: Michael Paramore +44 (0)1462 471926 The founder of Emma Harris Parkour UK explains +44 (0)1462 471921 Dean Fox why this is more +44 (0)1462 471900 than a sport Sport-kit.net Kate Corney +44 (0)1462 471927 DESIGN p44 Jack Emmerson +44 (0)1462 471936 RESEARCH Joe Neary +44 (0)1462 431385 Iceland’s incredible FINANCE Denise Adams rise to the top +44 (0)1462 471930 of football: Rebekah Scott +44 (0)1462 471930 How artifi cial pitches Leisure Media helped them win Portmill House Hitchin, Herts SG5 1DJ, UK +44 (0)1462 431385 p48 leisuremedia.com fi [email protected] Issue 130 x March/April 2017 sportsmanagement.co.uk CONTENTS 5 IN THIS ISSUE Rio Ferdinand, Bobby Zamora and 08 PEOPLE Mark Noble on The Dame Sarah Storey, Dan Savage and Dr Paul McCarthy Legacy Foundation 14 NEWS & ANALYSIS 27 THOUGHT LEADERS p30 Phil Smith and Andy Reed 30 THE LEGACY FOUNDATION Rio Ferdinand’s plan to build The new Code for communities that centre Sports Governance around sport and activity explained 34 SPORTS GOVERNANCE How will the new Code aff ect your sport? 38 TALKING POINT p34 We ask six experts for their opinion on the new governance code Sport England’s new 44 EUGENE MINOGUE funding model: Parkour is a way of life What this means 48 ICELAND FOOTBALL for the sector Artifi cial turf helped Iceland rise to the top of football 56 SCHOOL GAMES Putting competitive sport p60 back at the heart of schools 60 SPORT ENGLAND The new model lets NGBs Growing the focus on their core audience grassroots: England 66 SQUASH Squash’s plans to Squash England’s strategy for bring the sport back growing the sport to its former glory 70 SPORTSKIT.NET Innovation and new launches p66 81 JOBS Find your next challenge Raising the Bar with creative sport spaces • Choose from a range of structures • Full Design and Build service • Multi use or Sport specific • Cost efficient, sustainable space • Options on ventilation, heating and insulation • Create a sports space complete with ancillary accommodation collinson.co.uk T: 01995 606 451 LETTERS HAVE YOUR SAY Have you got a view on the state of the sports sector? A topic you want to discuss? An opinion on an article featured in Sports Management? Write to us at: [email protected] UK Sport’s funding cuts to badminton will hurt the sport hursday, 18 August 2016 is a date I’ll never forget. It was the day Marcus T Ellis and Chris Langridge won bronze at the Rio 2016 Olympics; the first-ever Men’s Doubles medal for British badminton. Friday, 9 December 2016 is another date I’ll never forget. Just 113 days after that historic moment in Rio, I took a call from UK Sport. The GB Badminton World Class Performance Programme would receive zero investment for the next Olympic cycle. I’ve experienced an endless range of emotions – elation, pride, anger, frustration ASSOCIATION PRESS / HUMPHREYS OWEN and bewilderment, to name a few. Following this decision, we presented a strong case for the reinstatement of our World Class Performance Programme funding, based on our belief that we are very likely to win a medal at the Tokyo 2020 Olympic Games. We were determined because the ramifi cations of this investment decision are huge and go way beyond just Badminton in pain in spite of medals: Ellis and Langridge win bronze at Rio 2016 the World Class Performance Programme. The day before the UK Sport decision, the and we are determined to protect against people playing badminton and creating a Active People Survey results were published, a possible drain of talent across our lifelong habit of participation in the sport. showing that badminton was the sixth players, coaches and support staff , who will This will be an enormous challenge, and most participated in sport in the country. undoubtedly have opportunities elsewhere. one I did not anticipate. Badminton England The strategy that got us to that position, I want to protect the pathway we have does not have the riches that are available Discover Badminton, is clearly working. created that is taking players all the way to some other sports to help it fi nancially from the playground to the podium and I bounce back from such a decision. What LIFE AFTER CUTS want us to be able to nurture those young we do have, though, is great determination, We must now be pragmatic and prepare for players who are just starting out and are fantastic talent and incredible resilience. life without funding, and we are currently inspired by medal winning performances. We’re focusing on the areas of the considering our options to secure alternative We must also ensure we protect our sport that can continue to deliver growth investment for a World Class Performance fans, who want to see the best of British and success. This situation has to be seen Programme that will inevitably be smaller badminton at the oldest and most as a hurdle in our path and once over it, but no less focused on winning medals. prestigious badminton tournament in the we will be undoubtedly stronger. Despite failing to persuade UK Sport to world: the Yonex All England Championships. invest in our Tokyo 2020 programme, we We must protect our clubs, coaches and Adrian Christy, chief executive remain a highly ambitious organisation volunteers, who do amazing work getting of Badminton England sportsmanagement.co.uk Issue 130 x March/April 2017 7 SM PEOPLE Storey won three gold medals at the Rio 2016 Paralympics TIM GOODE / PRESS ASSOCIATIONS PRESS / GOODE TIM “I’d like to see the promotion of para-cycling events.