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Terrestrisches Fernsehen Und Free-TV in Metropolen Ein Internationaler Vergleich

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Terrestrisches Fernsehen Und Free-TV in Metropolen Ein Internationaler Vergleich i stockphoto.com Terrestrisches Fernsehen und Free-TV in Metropolen Ein internationaler Vergleich Christian Möller, M.A. • mabb Symposium theinformationsociety.org ° WebTV statt DVB-T – Das Internet als mediale Basisversorgung? 18. Juni 2013 Digital TerrestrialInternational Television (DTT)Framework • DVB-T und Free TV in Metropolen im internationalen Vergleich Übertragungswege im Vergleich? Rahmenbedingungen? DVB-T als Erfolgsgeschichte? theinformationsociety.org •° Analogue InternationalSwitchoff (ASO) Framework Ofcom (2012) theinformationsociety.org •° Digital TerrestrialInternational Television (DTT)Framework 1. Einführung DTT 2. Simulcast 3. Analogue Switchoff (ASO) 4. Post-analog / DTV only 5. DVB-T2 & HD iStockphozto theinformationsociety.org •° 6 internationaleInternational Metropolen Framework WikiCommons theinformationsociety.org •° New York InternationalCity Framework • ASO Juni 2009 ATSC Standard (Ablösung von NTSC) FCC: „no cherry picking“ Februar 2013: DVB-T2 Versuche (in Baltimore) • TV-Verbreitung USA (2011): 51% C 31% S 11% T 7% IPTV flickr/Kaysha theinformationsociety.org •° New York InternationalCity - DTT Framework • 16 Free TV-Kanäle in NYC werbefinanziert und PSB • ATSC in Städten Probleme mit Interferenzen häufig Abschattung durch hohe Gebäude • Opposition gegen DTT Kabelanbieter Mobilfunk Google „Free the Airwaves“ flickr/Kaysha • hohe Kabelkosten kein Push-Faktor zu DTT theinformationsociety.org •° Paris International Framework • ASO November 2011 • „Télévision Numérique Terrestre“ (TNT) • TV-Verbreitung Frankreich (2011) 30% T 28% IPTV 24% S 11% C iStockphoto theinformationsociety.org •° Paris - DTTInternational Framework • 8 Multiplexe 24 nationale und 4 regionale Free TV- Programme, 11 HD-Kanäle Pay-TV (Canal+ und TV Numéric) Einführung von HbbTV FRANSAT, TNT SAT • CSA Kabelverbreitung ortsüblicher Programme Pay TV | Free TV Dez. 2012: 31 Bewerber auf 6 HD-Lizenzen (free-to-air) iStockphoto • Erfolgsfaktoren für DTT geringe Kabeldichte „Schüssel-Verbot“ theinformationsociety.org •° aber: IPTV sehr stark IPTV (2011)International Framework Ofcom (2012) theinformationsociety.org •° London International Framework • ASO 2012 erste DVB-T Versuche (Pay TV) scheiterten 2002 Gründung von Freeview durch alle Stakeholder • TV-Verbreitung UK (2011): 44% S 39% T 15% C 1% IPTV flickr/David Holt theinformationsociety.org •° London - DTTInternational Framework • London: 80% C und S • 6 Multiplexe bis 50 SD Free TV-Sender (öff.-rechtl. und werbef.) 5 HD-Kanäle über DVB-T2 BBC One HD, BBC Two HD, ITV HD, Channel 4 HD, BBC Red Button HD Geringes Interesse am 5. HD-Sendeplatz 1 Pay TV-Paket (Top Up TV) evtl. Einstellung des Sendebetriebes Juni 2013 flickr/David Holt Jan-Apr 2013: Sky Thursdays auf Freeview theinformationsociety.org •° Singapur International Framework • MediaCorp: Free to Air Monopol • TV-Verbreitung Singapur (2011) 80% C 20% T 1 IPTV-Anbieter (mio TV) der private Besitz von Sat-Schüsseln ist illegal flickr/JJCB flickr/JJCB theinformationsociety.org •° Singapur -International DTT Framework • 2 Pay-TV DVB-T Angebote bereits verfügbar • Free TV DSO bis Dezember 2013 DVB-T2 SD bis 2016, danach HD alle 7 MediaCorp-Programme Simulcast für min. 2 Jahre flickr/JJCB • IPTV staatlich finanziertes Fiber-To-The-Home- flickr/JJCB Netz NIMS-Projekt (Next Generation Interactive Multimedia Applications and Services) Empfehlung für DVB IPTV-Standard theinformationsociety.org •° Irland International Framework • ASO November 2011 • TV-Verbreitung Irland (2011) 53% S 32% C 13% T 2% IPTV flickr/trent Strohm theinformationsociety.org •° Irland - DTTInternational Framework • Saorview • 1 Multiplex 6x RTÉ 2 x TV3 • derzeit Überlegungen für einen zweiten Multiplex wenig Interesse kommerzieller Anbieter flickr/trent Strohm • IPTV Breitbandausbau unterentwickelt (≠ Frankreich) theinformationsociety.org •° Italien International Framework • ASO 2012 • TV-Verbreitung Italien (2011) 50% T 36% S 32% C 2% IPTV • DVB-T wichtigste Übertragungs- Plattform flickr/rnyeau • DGTVi: 83% DVB-T als Erstgerät theinformationsociety.org •° Italien - DTTInternational Framework • landesweit 16 Multiplexe davon 1x DVB-T2 für Pay TV (Mediaset Premium) weiterer Ausbau geplant • 2013: DVB-T2 Multiplex für HD und 3D Rai 1 HD Rai 2 HD Rai 3 HD Rai Test 3D flickr/rnyeau • flächendeckende DVB-T2 Einführung ab 2015 geplant theinformationsociety.org •° terrestrischeInternational Haushalte (2008) Framework theinformationsociety.org •° EBU (2008) DTT: ErfolgsfaktorenInternational Framework • entscheidender Faktor: Übertragungswege geringe C- und S-Penetration Unterschiede Stadt-Land zunehmende Konkurrenz durch IPTV theinformationsociety.org •° meistgenutzteInternational Plattformen (2011) Framework Ofcom (2012) theinformationsociety.org •° meistgenutzteInternational Plattformen (2011) Framework Ofcom (2012) theinformationsociety.org •° VeränderungenInternational 2010-2011 (in Framework Prozentpunkten) theinformationsociety.org •° Ofcom (2012) DTT: ErfolgsfaktorenInternational Framework • entscheidender Faktor: Übertragungswege geringe C- und S-Penetration Unterschiede Stadt-Land Zunehmende Konkurrenz durch IPTV • attraktives DTT-Angebot Zahl der Sender Content HD theinformationsociety.org •° Zahl der empfangbarenInternational HD- KanäleFramework (Ende 2011) theinformationsociety.org •° Ofcom (2012) DTT: ErfolgsfaktorenInternational Framework • attraktives DTT-Angebot Zahl der Sender Content HD On-demand, Catch-up & PVR Pay TV Kosten für andere Verbreitungswege nicht unbedingt Push-Faktor hin zu DTT theinformationsociety.org •° Public PolicyInternational Issues Framework • hoher Aufwand für Switchover-Prozess & geringes kommerzielles Interesse nach ASO Christian Möller/theinformationsociety.org • Lizenzierungsauflagen? • Sicherstellen der Grundversorgung vor allem auch für sozial schwächere Teile der Bevölkerung Budgetierung und Verpflichtungen öff.-rechtl. Anbieter • Reagieren auf Marktversagen? Public Policy Intervention theinformationsociety.org •° Sicht der AnbieterInternational Framework • Kosten für DVB-T Verbreitung in Verhältnis zur erreichten Zielgruppe „Abwärtsspirale“ nach dem Abspringen der ersten Sender Aufrechterhaltung der Infrastruktur Christian Möller/theinformationsociety.org • 700 MHz-Band ITU und EU Digital Agenda Interferenzen durch 3G- und 4-Dienste erneute Anpassung der Sendeplätze theinformationsociety.org •° Fallstudie InternationalFreeview Framework • UK: DVB-T (als Pay TV) scheiterte im Juni 2002 • Okt. 2002: Gründung von Freeview alle Sender (komm., öff.-rechtl., Pay TV), Sendenetzbetreiber (arqiva), Hersteller, Einzelhändler etc. Freeview HD Freeview+ (on demand & PVR) Verbreitung auch als Freesat • heute: auch hier nachlassendes Interesse der Anbieter theinformationsociety.org •° ErgebnisseInternational Framework • nachlassendes Interesse der privaten Anbieter weit verbreitetes Phänomen • Alleinstellungsmerkmal? Anschluss- und Abo-Kosten offenbar nicht entscheidend für weite Teile der Bevölkerung • Mehrwert über DVB-T „Content is King“ HD, on demand, PVR, Pay TV etc. iStockphoto HbbTV & DVB-T theinformationsociety.org •° ZukunftsszenarienInternational Framework • Koalition aller Stakeholder inkl. Pay TV-Anbieter? • DVB-T2 Ausbau als Relaunch & Konsolidierung? HD, PVR HbbTV • DVB-T „light“ öff.-rechtl. Grundversorgung Hybridbox mit Free TV und Internet iStockphoto DVB-T „on demand“ für Bildungszwecke Schulen, Bibliotheken, Tele-Learning etc. theinformationsociety.org •° •° Haben Sie noch Fragen? Vielen Dank für Ihre Aufmerksamkeit. theinformationsociety.org •° •° theinformationsociety.org theinformationsociety.org facebook.com/infsocblog twitter.com/infsocblog [email protected] theinformationsociety.org •° Photos &International Graphiken Frameworks Graphiken • Digital Terrestrial Television Action Group (2008) Analogue switch-off. Learning from experiences in Europe. Geneva. • Ofcom (2012) International Communications Market Report 2012. 13.12.2012. stakeholders.ofcom.org.uk/binaries/research/cmr/cmr12/icmr/ICMR-2012.pdf • theinformationsociety.org • WikiCommons Photos • istockphoto.com • WikiCommons (CC BY-SA 3.0) • flickr/Kaysha <flickr.com/photos/kaysha>(CC BY-NC-ND 2.0) • flickr/David Holt <flickr.com/photos/zongo >(CC BY-SA 2.0) • flickr/JJCB <flickr.com/photos/jjcbaron> (CC BY 2.0) • flickr/Trent Strohm <flickr.com/photos/trentstrohm/> (CC BY-NC-ND 2.0) • flickr/rnyeau <flickr.com/photos/rnyeua/>(CC BY-NC-ND 2.0) • Christian Möller/theinformationsociety.org theinformationsociety.org •°.
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