Sheep AI Programs from the Executive Editor
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ISSUE 76 SEPTEMBER 2018 PROFIT FROM WOOL INNOVATION www.wool.com PROTECTING FLOCKS FROM FLYSTRIKE 08 40 58 LIVE & BREATHE NATIONAL MERINO MERINO LIFETIME CAMPAIGN CHALLENGE PRODUCTIVITY 14 HURN & FYFE 62 DROUGHT RESOURCES BACK FIBRE OF FOOTBALL FOR WOOLGROWERS EXECUTIVE EDITOR Richard Smith OFF ON E [email protected] -FARM -FARM A AWI Marketing and Communications L6, 68 Harrington St, The Rocks, Sydney NSW 2000 4 WoolPoll 2018 38 Lifetime Ewe Management case study GPO Box 4177, Sydney NSW 2001 40 National Merino Challenge 2018 P 02 8295 3100 8 AWI’s new ‘live & breathe’ campaign E [email protected] W wool.com 9 Peak performance from Black Diamond 42 Australian Rural Leadership Program AWI Helpline 1800 070 099 10 Jenna completes her run for bums 43 Next generation on the horizon SUBSCRIPTION Beyond the Bale is available free. 12 Leading sportswear brand ashmei 44 Queensland wild dog coordinators To subscribe contact AWI P 02 8295 3100 E [email protected] 13 Particle Fever slam dunks with wool 45 My exclusion fence is built, now what? Beyond the Bale is published by Australian 14 Fibre of Football 46 SA aerial baiting receives support Wool Innovation Ltd (AWI), a company Wild dogs in the USA funded by Australian woolgrowers and the 15 Emma Hawkins at home with Jeanswest 47 Australian Government. AWI’s goal is to help 48 2018 Flystrike RD&E Technical Update increase the demand for wool by actively 16 Wool Week Australia selling Merino wool and its attributes through 18 Scanlan Collective’s love for Merino wool 50 Performance of blowfly & lice treatments investments in marketing, innovation and R&D – from farm to fashion and interiors. 19 SABA: Sisterhood of the travelling coat 52 Premiums/discounts for mulesing status COPYRIGHT 20 McIntyre: Knitted in history 53 LVMH learns about animal welfare Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. 21 Waverley Mills remains Australian icon 54 Transitioning to a ceased-mulesing flock However prior permission must be obtained 23 International Woolmark Prize 57 Improving sheep AI programs from the Executive Editor. 24 Blair Archibald excels with wool 58 Merino Lifetime Productivity project DISCLAIMER To the extent permitted by law, Australian 24 Dion Lee: SUIT portrait series 60 Elmore Field Days Wool Innovation Ltd excludes all liability for loss or damage arising from the use of, 25 Joe Merino’s classic T-shirt for summer 62 Drought resources for woolgrowers or reliance on, the information contained in this publication. 25 ODEEH: womenswear push in Germany 63 Beyond Blue ambassador John Sudholz The Woolmark symbol is a registered trademark of The Woolmark Company Pty Ltd. 26 Fox & Lillie woolgrower tour to Europe 64 Technologies to shape your future © 2018 Australian Wool Innovation Ltd. All rights reserved. 28 Lagonda: Electric experience with wool 65 Artificial intelligence R&D to aid selection ADVERTISING SALES 29 MINI helps drive demand for wool 66 New tool tackles Red Leaf syndrome Max Hyde, Hyde Media Pty Ltd P 03 5659 5292 30 Top Japan brands inspired by Aussie visit 67 Shearer and wool handler training E [email protected] Merino wool takes centre stage Vietnam Advertising is subject to terms and conditions 31 68 Robotic shearing revisited in digital age published on the ratecard, which is available 32 Australia-China relationship strengthened 69 R&D into fully automated wool harvesting from Hyde Media. 33 New Wool Education Centre in Shanghai 70 How long can this wool market hold up? ISSN 1447-9680 33 Trade workshop for Chinese partners 72 EMI record run continues FRONT COVER 34 Study backs wool to ameliorate eczema 73 WoolQ: new functionality Protecting the national flock against flystrike. At this year’s 2018 Breech Flystrike RD&E 35 Digital ways to learn about wool 74 Readers’ photos Technical Update, held in June in Sydney and attended by 115 industry stakeholders, significant 36 Naturally Inspiring seminars and incremental progress was reported from a wide spectrum of research projects and 37 Latest wool fashions showcased locally AWI INVESTMENT STRATEGIES trials conducted on farms and in laboratories. Sheep Woolgrower See page 48 for details. Marketing Production Services [email protected] Processing Innovation Business & Education Extension Services WOOL.COM To subscribe to the free monthly AWI e-newsletter for woolgrowers, and the weekly wool market review e-newsletter, visit www.wool.com/subscribe WOOLMARK.COM instagram/BeyondTheBale facebook.com/TheWoolmarkCompany twitter.com/woolinnovation twitter.com/woolmark youtube.com/AWIWoolProduction instagram.com/TheWoolmarkCompany wool.com/podcast youtube.com/TheWoolmarkCompany This magazine is printed on PEFC View Beyond the Bale online with image galleries (Programme for the Endorsement of BtB Forest Certification) paper stock. and video at http://beyondthebale.wool.com GD2973 UPFRONT 3 GETTING ON WITH BUSINESS We are continuing with initiatives to help increase the demand for wool through investments in marketing Stuart McCullough and R&D – from farm to fashion. Chief Executive Officer Australian Wool Innovation DROUGHT WOOLPOLL 2018 A NEW LOOK I am deeply concerned about the effect that I encourage all eligible wool levy payers AT SHEARING the enduring drought conditions are having to cast their votes when the poll opens Wool harvesting is an elaborate labour- on many woolgrowers. AWI provides a range on 17 September. It is the opportunity for intensive process, relying on highly trained of drought planning and management woolgrowers Australia-wide to choose what shearers and wool handlers who work hard publications, webinar recordings and other percentage of their clip proceeds are used within a busy wool shed workplace. While AWI resources for woolgrowers going into, to fund AWI – their research, development continues to fund shearer and wool handler enduring or recovering from drought. On and marketing company – for the next training aimed at increasing productivity, skills our website we also provide links to useful three years. The ballot paper will be posted development and professionalism, AWI is also external resources and government agencies to eligible levy payers in September, along taking a new look at automated shearing. that provide drought assistance. View a list with a Voter Information Kit that outlines We are spreading the investment risk across of available resources on the AWI website information about WoolPoll 2018 and how a few investments, as well as looking for at www.wool.com/droughtresources. AWI proposes to invest levy funds at each additional opportunities in safe and soft levy rate option. The poll closes at 5pm robotics. See page 68 for further details. HEALTHY PRICES (AEST) on 2 November. CONTINUE PROTECTING AWI ANNUAL GENERAL AGAINST FLYSTRIKE During the past few months, the EMI MEETING (AGM) surpassed the $20 mark for the very first At this year’s 2018 Breech Flystrike RD&E time, and at the time of writing is $21.16. The AWI 2018 AGM will be held on Technical Update attended by 115 industry Prices are in very healthy territory, both in Friday 23 November at the Swissotel stakeholders in July, significant and incremental absolute terms and in comparison to prices Sydney at 68 Market St, Sydney. Formal progress was reported from a wide spectrum of from just 12 months ago. I have always notice and meeting papers will be sent to AWI research projects and trials conducted on farms firmly believed that Merino wool is a $20+ shareholders in October. AWI shareholders and in laboratories. The presentations from the fibre. With supply having increased during who are unable to attend the AGM in person event are all available on the AWI website at the past couple of seasons, I consider these will be able to view the AGM proceedings www.wool.com/flystrikeRnDupdate robust prices as fundamentally a result of a via webcast. Further details are available on strong and consistent demand for our fibre. the AWI website at www.wool.com/agm. LIVE & BREATHE AWI’s marketing in key northern hemisphere The AWI 2017/18 Annual Report will also be MARKETING CAMPAIGN released in October. markets has been successfully cementing AWI’s marketing arm The Woolmark Australian wool as a premium natural fibre REGISTER NOW Company has launched a new global for which consumers are willing to pay a consumer campaign – the first in recent premium price. Although the finer microns FOR WOOLQ years. The Live & Breathe campaign aims to have performed particularly well lately, Most of WoolQ’s functionality is now educate a lost generation on the technical the broader microns have also been rising complete and available on the WoolQ performance benefits of Australian Merino during the past 18 months. Meanwhile, other website. This functionality includes wool, and to drive purchase through competitive fibre prices remain relatively flat. the industry discussion forum and partners in the performance, athleisure ready reckoner, as well as the eSpeci (an and streetwear categories. The overarching INDEPENDENT REVIEW alternative to the current paper speci) that message of the campaign – which comprises OF PERFORMANCE was made available in March. The final a short film, hero fashion and sportswear piece of WoolQ functionality, the ‘WoolQ imagery, and additional e-commerce AWI has published on its website an Market’, is scheduled for release towards extensions – is that wool is breathable, independent Review of Performance, which the end of the year. I strongly encourage making it perfect for performance. Focusing is required to be conducted every three years. woolgrowers to register with WoolQ today on breathability allows the campaign to The report, produced by Ernst & Young, will – at www.woolq.com. Not only will you be talk about a number of wool’s key elements be of great benefit to AWI in refining its able to use all the current functionality, in the performance category, such as processes and approach going forward.