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Komodo National Park and Labuan Bajo (Flores) Baseline Demand & Supply, Market Demand Forecasts, and Investment Needs

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Komodo National Park and Labuan Bajo (Flores) Baseline Demand & Supply, Market Demand Forecasts, and Investment Needs KOMODO NATIONAL PARK AND LABUAN BAJO (FLORES) BASELINE DEMAND & SUPPLY, MARKET DEMAND FORECASTS, AND INVESTMENT NEEDS MARKET ANALYSIS AND DEMAND ASSESSMENTS TO SUPPORT THE DEVELOPMENT OF INTEGRATED TOURISM DESTINATIONS ACROSS INDONESIA WORLD BANK SELECTION # 1223583 (2016-2017) ACKNOWLEDGMENTS PREPARED BY: FOR: WITH SUPPORT FROM: This work is a product of external contributions supervised by The World Bank. The findings, interpretations, and conclusions expressed in this work do not necessarily reflect the views of The World Bank, its Board of Executive Directors, or the governments they represent. The World Bank does not guarantee the accuracy of the data included in this work. The boundaries, colors, denominations, and other information shown on any map in this work do not imply any judgment on the part of The World Bank concerning the legal status of any territory or the endorsement or acceptance of such boundaries. This publication has been funded by the Kingdom of the Netherlands, the Australian Government through the Department of Foreign Affairs and Trade and the Swiss Confederation through the Swiss State Secretariat for Economic Affairs (SECO). The views expressed in this publication are the author’s alone and are not necessarily the views of the Kingdom of the Netherlands, Australian Government and the Swiss Confederation. TABLE OF CONTENTS INTRODUCTION .................................................................................................................. 1 BASELINE DEMAND & SUPPLY ........................................................................................ 5 1. DESTINATION CHARACTERISTICS ................................................................................................ 6 1.1 GEOGRAPHY....................................................................................................................................... 6 1.2 CLIMATE ............................................................................................................................................... 7 1.3 NATURAL AND CULTURAL RESOURCES ................................................................................ 7 2. DESTINATION DEFINITION .............................................................................................................. 9 2.1 KEY ATTRACTIONS & TOURISM AREAS .................................................................................. 9 2.2 CONCLUSION ON ATTRACTIONS ......................................................................................... 12 3. VISITOR ARRIVALS & DEMOGRAPHICS ....................................................................................... 13 3.1 LEVEL OF CURRENT DEMAND .................................................................................................. 13 3.2 ORIGIN OF VISITORS ..................................................................................................................... 15 3.3 AVERAGE LENGTH OF STAY (alos) AT COMMERCIAL ACCOMMODATIONs ........ 16 3.4 SEASONALITY OF VISITS .............................................................................................................. 17 3.5 MARKET SEGMENTATION BY BOOKING METHOD ......................................................... 18 3.6 AWARENESS AND IMAGE OF THE DESTINATION AMONG INTERNATIONAL MARKETS .......................................................................................................................................................... 19 3.7 TOURISM PROMOTION / DESTINATION MARKETING ................................................... 21 3.8 CONCLUSIONS ON VISITOR ARRIVALS & DEMOGRAPHICS ........................................ 23 4. ACCESSIBILITY HIGHLIgHtS ............................................................................................................. 24 4.1 EXISTING MODE OF TRAVEL AND VISITORS’ MOVEMENT ........................................... 24 5. HOTELS & LODGING OPTIONS (AMENITIES) .......................................................................... 26 5.1 VOLUME OF ROOMS & PERFORMANCE: KABUPATEN MANGGARAI barat ............. 26 5.2 ESTIMATED PERFORMANCE BASED ON INTERVIEWS ..................................................... 29 5.3 HOTEL FACILITIES ........................................................................................................................... 29 5.4 CONCLUSIONS ON EXISTING HOTEL SUPPLY .................................................................. 31 6. SME: SUPPORTING TOURISM INFRASTRUCTURE (AMENITIES) ........................................ 32 6.1 INDEPENDENT FOOD & BEVERAGE ........................................................................................ 32 6.2 TRAVEL AGENCIES ......................................................................................................................... 33 6.3 GUIDES ................................................................................................................................................ 33 6.4 OTHER SERVICE PROVIDERS ...................................................................................................... 33 6.5 CONCLUSIONS ON SMES SUPPORTING TOURISM ACTIVITIES................................... 34 7. INVESTMENT ANALYSIS .................................................................................................................... 35 7.1 DIRECT INVESTMENT .................................................................................................................... 35 7.2 KEY PLAYERS / INVESTORS .......................................................................................................... 36 7.3 INVESTMENT SENTIMENT: DOMESTIC & FOREIGN INVESTORS .................................. 37 8. SKILLS ASSESSMENT ............................................................................................................................ 40 8.1 TRAINING SCHOOLS .................................................................................................................... 40 8.2 WHAT SKILLS EXIST (gleaned from interviews)? .................................................................... 40 DESTINATION SWOT & VISION .................................................................................... 42 9. DESTINATION SWOT ........................................................................................................................ 43 9.1 STRENGTHS....................................................................................................................................... 43 9.2 WEAKNESSES .................................................................................................................................... 43 9.3 OPPORTUNITIES .............................................................................................................................. 44 9.4 THREATS............................................................................................................................................. 45 10. RECOMMENDED DESTINATION VISION ................................................................................... 46 10.1 PRODUCTS AND ACCOMMODATION TO BE DEVELOPED ......................................... 46 10.2 UNIQUE SELLING POINTS ........................................................................................................... 46 MARKET DEMAND FORECASTS ..................................................................................... 47 11. FUTURE MARKET DEMAND ANALYSIS ....................................................................................... 48 11.1 FORECAST OF VISITOR ARRIVALS ........................................................................................... 48 11.2 IMPACT ON GUEST NIGHTS AND EXPENDITURE ............................................................ 50 INVESTMENT NEEDS ........................................................................................................ 51 12. AMENITIES: KEY RECOMMENDATIONS ...................................................................................... 52 12.1 KNOWN PIPELINE DEVELOPMENT .......................................................................................... 52 12.2 POTENTIAL ACCOMMODATION GAPS ................................................................................ 53 12.3 FORECASTING FUTURE SUPPLY NEEDS ................................................................................ 53 13. STAFF REQUIRED & SKILLS NEEDED ............................................................................................ 55 13.1 ACCOMMODATION STAFF REQUIRED ................................................................................. 55 13.2 WHAT SKILLS ARE NEEDED? ...................................................................................................... 55 13.3 ACCOMMODATION STAFF REQUIRED ................................................................................. 56 13.4 ADDITIONAL MANGGARAI Barat DESTINATION STAFF REQUIRED ......................... 58 14. TRANSPORT INFRASTRUCTURE BASELINE & NEEDS ........................................................... 60 BASELINE ............................................................................................................................................................... 60 14.1 ROAD TRANSPORT ....................................................................................................................... 60 14.2 AIR TRANSPORT ............................................................................................................................
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